"Wine and coffee, cup after cup."
On September 4, the joint coffee "Sauce Latte" launched by Kweichow Moutai and Luckin Coffee was officially launched, claiming that "every cup contains Kweichow Moutai wine".
After going online, "Sauce Latte" instantly "sold out", and related topics quickly appeared on Weibo’s trending topic list. Many people were swiped by "Sauce Latte", which can be called "the top of the whole people".
The reason why Luckin’s "soy sauce latte" can quickly enter the circle is that it has truly become a "popularizer" of Moutai. Since it is a popularizer, it will definitely come with sincerity, so the retail price is 38 yuan/cup, and the "soy sauce latte" with 19 yuan/cup after using the coupon quickly became a hit.
Also a "popularizer", Geely Galaxy L7 is also in the market segment, bringing the same "sauce latte" phenomenon.
According to the latest August sales data released by Geely Automobile Group, the Geely Galaxy L7 market continued to perform hot, with sales reaching 11,117 units in August, an increase of more than 10% month-on-month, and a new monthly sales record since listing. After refreshing the speed of China’s electric hybrid SUV "monthly sales breaking 10,000", Galaxy L7 unlocked the new achievement of "monthly sales breaking 10,000" this month.
Three consecutive months of high-light performance not only allowed Geely Galaxy L7 to win a place in the plug-in SUV track that has long been dominated by products such as Song PLUS DM-i, but also solidified its identity as a "high-value smart electric hybrid SUV popularizer".
In the eyes of Kung Fu Automobile, after opening the market with sincere leapfrog products, the reputation of "Geely Galaxy"’s high-value products has formed a "sauce latte" phenomenon in the car market.
(1) Only by "mixing" well can we reach the championship
"Sauce Latte" became popular because of the sauce-flavored taste of coffee + Moutai.
The same is true for the "electric hybrid" of Geely Galaxy L7.
Geely Galaxy L7 is based on the e-CMA architecture, equipped with the Aegis battery safety system, Raytheon Electric Hybrid 8848, and new energy electrification technologies such as the new car operating system "Galaxy N OS", which can be called the "True Fragrance Electric Hybrid SUV" of the technology.
This makes this product not just for stacking materials, but designed to surpass others from the beginning. The new generation of Raytheon hybrid engine B-Plus on Geely Galaxy L7 plus the 3-speed variable frequency electric drive DHT Pro, 6.9 seconds of zero-hundred acceleration, a 100-kilometer power loss fuel consumption of 5.23L and a CLTC comprehensive cruising range of 1370 kilometers all make the product highly competitive.
From the aspects of styling design, driving control performance, intelligent safety, etc., Geely Galaxy L7 not only rolls out the height, but also rolls out the high value. Moreover, the high value also accurately hits the pain points of contemporary young consumers and occupies the user’s mind. The result is that Geely Galaxy L7 high-end models have become mainstream.
According to the sales structure analysis data, the current average transaction price of Geely Galaxy L7 has reached 165,000 yuan, of which more than 90% of users buy high-end and top-end models, much higher than other hot-selling plug-in SUVs in the same class.
Kung Fu Auto believes that the high-value system built by Geely Galaxy series and the concept of "high-value intelligent electric hybrid SUV popularizer" have been highly recognized by market users. This also means that Geely Galaxy L7 will be expected to compete with Song PLUS DM-i and other products for the market champion of 150,000-class plug-in hybrid SUV.
(2) Intelligent electric hybrid CP helps Geely’s new energy take off
The strong performance of Geely Galaxy L7 has also led to the take-off of Geely New Energy.
Geely Automobile sold a total of 152,626 vehicles in August, of which Geely new energy models accounted for about 31%.
There is no doubt that Geely wants to continue this trend, but the Galaxy L7 alone obviously cannot fully support it, and Geely still needs a "Galaxy Matrix". And the second new Galaxy L6 is about to go on sale, which undoubtedly brings more confidence and potential to Geely.
At the same time, the great success of the Galaxy L7 has provided a very good reference for the Galaxy L6’s playing style and thinking. Especially in terms of channels, there are currently more than 450 Galaxy series channels. Compared with traditional oil car channels, the new new energy channels can provide users with more scene-based experiences of buying, watching and using cars.
What’s more, the Galaxy L7 and L6 cars also share a lot of product strengths, such as the 3-speed DHT PRO gearbox, which can bring better acceleration, handling and driving experience with the traditional hybrid single-speed structure, and the fuel economy can also be improved. It also includes the smart cockpit experience, which has a better upgrade and experience with the existing plug-in hybrid, and can naturally win the favor of more consumers.
It is foreseeable that after the Galaxy L6 is officially launched and delivered, Galaxy’s SUV + sedan will form the "Galaxy trend", and Geely Galaxy will further achieve strong growth, or can directly promote Geely New Energy to achieve the level of monthly sales of 50,000 vehicles, so that Geely Galaxy series quickly ranks among the first echelon of the A-level plug-in market.
(3) Kung Fu shooting
Like the "Sauce Latte", the strong popularity of Geely Galaxy L7 relies on the hard power of "mixing". The former relies on unexpected but reasonable joint names, while the latter relies on the accumulation of products, technologies and brands.
In the past two years, Geely has continued to invest in new energy technologies, and the arrival of good products has also chosen a suitable time. Later, first come, win at the turning point, probably Geely Galaxy L7 will continue to rise in the electric hybrid market and continue to improve.
With the arrival of more members of the Galaxy series, such as Galaxy L6 and Galaxy E8, Geely’s performance in the new energy market has become increasingly promising.
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