Xinhua News Agency, Nanjing, April 24th Title: Media convergence accelerates the growth of mainstream public opinion — — Summary of 2023 China Online Media Forum
Xinhua News Agency reporter Zhu Guoliang
From April 21st to 22nd, 2023 China Online Media Forum was held in Nanjing, Jiangsu. Participants discussed in depth that media convergence is accelerating and mainstream public opinion is growing.
"Building an all-media communication system and shaping a new pattern of mainstream public opinion" is the theme of this forum. The forum consists of one main forum and nine parallel forums, which discuss from different aspects such as technology empowerment, international communication and data governance, attracting nearly 2,000 guests.
On April 22nd, the opening ceremony of 2023 China Online Media Forum and the main forum site. Xinhua News Agency reporter Mao Junshe
"This decade, media convergence from ‘ Addition ’ Step by step ‘ Integration ’ It has entered a new stage of comprehensive efforts and building a system. " Many guests at the meeting said that media convergence is accelerating, and the characteristics of full media, holographic media, all-staff media and full-effect media are gradually emerging.
At the forum, the relevant person in charge of People’s Daily introduced that the newspaper has become an all-media phalanx with more than 10 carriers and comprehensive coverage of more than 1.3 billion users; The relevant person in charge of Xinhua News Agency said that Xinhua News Agency is striving to build a world-class new all-media organization, contributing to the promotion of online communication innovation and the expansion of online mainstream public opinion with practical actions. According to the relevant person in charge of the Central Radio and Television General Station, "paying equal attention to the network, giving priority to the network and giving priority to the mobile" has become the strategy of the general station to integrate the media at this stage, and the scale of users of "Central Video", "CCTV Network" and "CCTV News" has been increasing; According to the relevant person in charge of Guangming Daily, the newspaper is setting up a "big integrated" editor-in-chief room to co-ordinate the whole media, so as to realize integrated planning, integrated presentation and integrated management.
Media integration further strengthens mainstream public opinion. According to Wang Gaofei, CEO of Sina Weibo, statistics show that the total number of fans of People’s Daily, Xinhua News Agency and CCTV news accounts on the Internet platform has reached 2.74 billion; On the Weibo platform, the total number of fans of domestic head media has exceeded 14 billion, and the total number of blog posts of head media in Weibo in 2022 is 8.98 million, the total number of interactions is 3.2 billion, and the total number of video plays is 217.3 billion.
Wang Gaofei said that China’s traditional media is ahead of other traditional media in terms of user accumulation, dissemination data and corresponding social influence on social media platforms, and has higher credibility and authority among netizens.
How to realize positive energy and large flow co-frequency resonance? At the forum, many guests said that technological innovation is used to shape mainstream values, and many mainstream media have integrated creative products into media to form a billion-level communication.
Traditional cultural communication also benefits from media integration. Tian Mei, producer and general director of "Poetry and Painting in China" of China Central Radio and Television Station, introduced that the integration with new technologies and emerging media has made artistic expression more possible and spread traditional art and its inherent value to more audiences.
Media convergence has also amplified China’s voice overseas. On the new media platform of Scooper News, which is widely used in Africa, the account of Xinhua News Agency has achieved 700 million exposures in half a year, with 31 million hits, and the traffic has spread all over West Africa, East Africa and South Africa.
Cyberspace is not only a space for people’s production and life, but also a space for the country to build consensus. The integration of traditional media and emerging media has accelerated, and the "main force advancing into the main battlefield" has made the party’s voice the strongest voice in cyberspace.
Media convergence has further expanded media functions. Tan Jiangqi, deputy editor-in-chief of Sichuan Daily Newspaper Group and director of the Cover Media Management Committee, said that the cover media is changing from a simple information disseminator to an information service provider, diversifying into the fields of education, culture and government services, building a "media+technology" and "media+culture" model, and building a government network platform in many regions.
Forum guests also made suggestions and shared practices and experiences on creating a clear network ecology.
Aauto Quicker, Weibo and other social media officials said that in recent years, social media have been refining the self-discipline mechanism, improving the whole process and chain governance, and actively cooperating with mainstream media to amplify the influence of high-quality content of mainstream media.
On April 22nd, the opening ceremony of 2023 China Online Media Forum and the main forum site. Xinhua News Agency reporter Mao Junshe
The forum also created the "See you at 8: 00" project conference, released a number of online positive energy construction projects and new technologies, applications and ideas closely related to the development of media integration, and launched a series of network theme activities of "Start again on a new journey".
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