分类归档 hanzheng

On February 16th, IT House quoted sources as saying that BYD Qin PLUS and destroyer 05 were about to launch a new model with "Glory Edition", and the official guide price dropped to 79,800 yuan.

In the same period of last year, when BYD Qin PLUS DM-i went public, it launched a "Champion Edition" model of 99,800 yuan, and the price of DM-i model dropped to less than 100,000 for the first time, accelerating the same price of oil and electricity. After several rounds of price reduction, the price of Qin PLUS DM-i fell below 90,000 yuan for the first time at the end of last year, which was 89,800 yuan.

It should be noted that price is only one of BYD’s competitive means. Facing 2024, BYD will usher in a wave of intelligent upgrading of its models, and more than 10 intelligent new cars will be launched during the year.

Intelligence has also become the focus of BYD’s product upgrade in 2024. Wang Chuanfu, chairman of BYD, said that in the future, 100 billion yuan will be invested in the field of intelligence to realize the selection of high-level intelligent driving systems in models with a price of more than 200,000 yuan, and high-level intelligent driving systems will be standard in models with a price of more than 300,000 yuan.

A few days ago, Zhao Changjiang, general manager of BYD’s Tengshi brand sales division, issued a document saying, "Go back to the network reply on the other side half a month ago! Say that you are an auto software company, as if we are not or weak! I’m telling you, we’re strong now! In 2024, you will encounter serious challenges of intelligent assisted driving systems and models. For example, Tengshi N7 will change the market structure and beat Y models! "

(Proofreading/Deng Qiuxian)

Which one do you think of when you mention high-end pickup trucks? Toyota Road, Ford Raptor? I promise, if you pay attention to its release on August 18th, there will definitely be only one answer to this question in the future: Great Wall Cannons and Pickups. Speaking of the Great Wall Cannon pickup truck, it is much more "genuine" than those high-priced pickup trucks. What knocked on the blackboard was that at the press conference, Great Wall Motor not only released the new brand of Great Wall Cannon, but also officially opened the pre-sale of the Great Wall Cannon pickup truck, with the price range of 126,800-159,800. For this reason, domestic pickup fans are all boiling!

In fact, since the first appearance of the Great Wall Gun, many people have been curious about why this brand was named after "Gun". On the battlefield, "cannon" is a powerful weapon, and "cannon" has naturally become synonymous with strength and energy in everyone’s cognition. Named after "Cannon", it also reflects the strength and determination of Great Wall pickup truck to enter the international market once in generate.

Release a brand-new logo

At this brand launch site, Great Wall Gun also released a brand new logo. This logo evolved from the letter "P", which has the triple meanings of "POWER strength and strength", "PK challenge and innovation" and "PERFECT perfection and extreme life", and seamlessly matches the connotation of freedom, fearless challenge and pursuit of perfection of the Great Wall Gun.

The Great Wall pickup truck has always been praised as "national pride", and this time the Great Wall Gun has set its sights on the global market while basing itself on the domestic market. In other words, the Great Wall Gun will face the international mainstream pickup truck brands such as Toyota and Ford on the international stage. To this end, the Great Wall Gun has also determined the "1-2-3" global development strategy, that is, to maintain the absolute first domestic and export sales; By 2020, the annual sales will exceed 200,000; In 2025, the cumulative global sales exceeded 3 million.

Create the strongest ecological circle of pickup culture

The release of the pickup truck for the Great Wall Gun also officially opened the "one gun and three rings" plan of the Great Wall Gun. In the future, the Great Wall Gun will focus on users and create a full-scene pickup truck life around three dimensions: super products, super services and super experiences. To this end, at the press conference, the Great Wall Gun also established the "Great Wall Gun Alliance" in conjunction with outdoor clubs, modified brands, sports brands and public welfare organizations.

In the future, members of the Great Wall Gun Alliance will realize the open sharing of marketing promotion, peripheral products, space and user circles, and gather various forces to make pickup trucks popular and become a culture. With connotation and ambition, it is the most appropriate summary of the Great Wall Gun brand. The connotation of a brand often needs to be based on the quality of the product in order to become a super brand with connotation, ambition and strength.

BMW 8AT gearbox with the same model

As for the specific strength foundation of the Great Wall Gun, we might as well take a look at the newly released Great Wall brand passenger pickup truck. In terms of basic hardware configuration, the pickup truck for the Great Wall Gun is equipped with ZF 8AT gearbox and 2.0T gasoline engine of the same model as BMW. It is worth noting that this 2.0T engine is independently developed by Great Wall, with 4 cylinders in line, with a maximum power of 140kW, a maximum torque of 360N·m and a maximum torque and speed range of 1800-3600r/min, which meets the national emission standard of 6 B..

At the same time, this engine is also equipped with 350bar fuel injection system, double balance shaft, timing mute system, intake/exhaust VVT, etc. The stability, NVH characteristics, power and environmental protection of the engine have been greatly upgraded. Motorists who are familiar with Great Wall Motor should know that the Great Wall auto start is located in pickup trucks, but it also plays an important role in the SUV market. At the moment when the high-end process of pickup trucks is highlighted, the Great Wall has also made full use of its advantages in SUV and made full preparations for the interior of pickup trucks.

The cab of the pickup truck used for the Great Wall Gun comes standard with a six-way main driver’s electrically adjustable seat. The seat has its own electric heating function and is equipped with dual-temperature automatic air conditioning. More than 100 partitions/sound absorption treatments and multi-link rear suspension applications are set in the car, which greatly improves the driving comfort. In addition, the pickup truck for the Great Wall Gun is also equipped with TOD intelligent four-wheel drive, high-strength cage body of the whole vehicle, ESP with the latest generation Bosch 9.3 version, equipped with 360 look around, reversing image, parallel assistance, intelligent forward looking, 12 radar probe and so on.

This car also adopts a brand-new car networking technology, which can realize functions including intelligent voice control and intelligent dynamic information service. It is equipped with L2-level automatic driving technology, matching ACC adaptive cruise, lane keeping, intelligent driving assistance and other functions, and can realize assisted driving, environmental awareness, planning and decision-making and other functions.

Oh, yes! Another point is to inform you that the Great Wall Gun is built on the new P71 platform of Great Wall Motor, which is safer, more comfortable, lighter and more extensible. It can also derive more than 100 models with different sizes, different power and different driving forms, such as commercial pickups and off-road pickups. It can be said that the birth of the Great Wall Gun means that Great Wall Motor is accelerating the globalization process in an all-round way, opening the era of pickup trucks and making pickup trucks the mainstream cars!

　　Yesterday, Xiaowu, accompanied by his father, came to the ward of Yang Dongling, a female teacher who was burned by his arson, and apologized to her.

　　13-year-old Xiao Wu’s letter of apology

　　"Dear Miss Yang:

　　Sorry, I shouldn’t have hurt you. Besides, you are still a people’s teacher who has never met me and has no holidays. I regret that I hurt you. If I could go back in time, I wouldn’t do anything illegal, and I wouldn’t hurt you. I’m sorry, Mr. Yang. I wish you a speedy recovery, restore your previous appearance, and go back to your previous education for those students in the mountains, so that they will not follow my example and become pillars of society and talents of the country. Miss Yang, I’m sorry. "

　　Xiao Wu, a 13-year-old woman teacher, has been kept at home by her father since she burned Yang Dongling with gasoline. Yesterday morning, Xiaowu followed his father to visit Yang Dongling in Sichuan Provincial People’s Hospital from Jinchuan County.

　　Yesterday morning, in the face of the excited family members of the injured, Xiaowu walked beside Teacher Yang Dongling, kept silent and took out a pre-written letter to express his apologies and guilt. However, it is a pity that although Yang Dongling said "I want to see him (Xiaowu)", she failed to see Xiaowu clearly in the end.

　　face

　　Father stayed at home with him for two months.

　　This time, I took him to Rong to visit the female teacher.

　　On the afternoon of August 13th, Li Dong changed a shirt and left home, ready to go to Chengdu to visit Teacher Yang Dongling who had just finished the first skin grafting operation.

　　There is a line in the movie "mr. six": "What you have caused will be rounded up by yourself, and what you can’t round up by yourself will be rounded up by his father". This line, as Xiaowu’s father, has no more empathy than him. After the incident, he visited Yang Dongling in the hospital and spent more than 80,000 yuan on medical expenses. Then, he didn’t go out to work again, and stayed at home with Xiaowu almost all day. If he wants to go out, he will chain Xiaowu’s feet. However, unlike the first time he visited Yang Dongling alone, this time he called his son Xiaowu.

　　"I kept him at home for two months. I don’t know what to do, only let him watch junior high school textbooks and the legal program of CCTV Channel 12. "

　　Li Dong said, let the children take a look at the burned teacher Yang. First, let them see how much harm he has caused others, "let him face everything in front of him"; The second is to express apology and repentance. "If the family members of the injured are emotional, I can understand even if I can’t stand it."

　　After changing his shirt, he asked Xiaowu again, "Do you want to go?" Xiaowu bowed his head and said nothing. Li Dong didn’t force the child. Half an hour later, Xiaowu nodded: "I want to go."

　　Before going out, Li Dong’s mother stopped him. "Take the 3000 yuan I saved some time ago." Li Dong replied, "I have already taken it."

　　During the nearly 9-hour journey, the father and son didn’t say a word. The little military commander faced the window and his eyes turned up and down with the mountains and rivers. The outside world made him curious.

　　The last time he went to Chengdu was last year, when he stole thousands of dollars from his grandmother, went to "rush" with several friends for ten days, and finally came back down and out.

　　repent

　　The juvenile ward took out an apology letter

　　Regret not reading it to Mr. Yang’s face.

　　When I arrived in Chengdu last night, it was already 11 o’clock in the middle of the night, and my father and son stayed in the hotel. At 8 o’clock yesterday morning, the two came to the burn ward of Sichuan Provincial People’s Hospital. The more I went to the hospital, the heavier Xiaowu’s expression became. "My relatives told me that many people on the Internet said they would shoot me, and some even said they would take me to prison."

　　When he arrived at the hospital, the reporter of Chengdu Business Daily asked him if he would like to meet the teacher Yang Dongling who was hurt by him. He nodded. "I want to go." As soon as she entered the ward, Yang Dongling’s mother recognized Li Dong, who had been to the hospital. When she saw Xiaowu hiding behind Li Dong, she froze, her face turned black, and she cried and said, "Come and have a look for yourself. What have you burned people to? How can you do it? ！”

　　Xiaowu was at a loss and stood nervously in the corner. Yang Dongling’s sister and aunt excitedly pushed Xiaowu to the bed with their hands, and uncovered the shroud on the bed, so that the teenager could go to the bed and see clearly the "consequences caused by himself". Opening the shroud, Yang Dongling, who had just finished skin grafting, was covered with medicine on her upper body and had no complete skin on her face. Xiaowu stood by Yang Dongling’s side, maintaining his inherent expression since he was locked at home for two months.

　　"You go! You go! " In the face of Xiaowu, the emotional Yang family said. Xiaowu remained silent. He took out a letter and put it on the table beside the hospital bed, and then moved out of the ward step by step.

　　Li Dong is still standing at the bedside, facing the accusations of the Yang family alone. "I didn’t ask them to forgive me. I just came to see Teacher Yang, indicating that we don’t care about not coming forward."

　　Xiaowu wrote in his letter: "Dear Teacher Yang, I’m sorry, I shouldn’t have hurt you. Besides, you are still a people’s teacher who has never met me and has no holidays. I regret that I hurt you. If I could go back in time, I wouldn’t do anything illegal, and I wouldn’t hurt you. I’m sorry, Mr. Yang. I wish you a speedy recovery, restore your previous appearance, and go back to your previous education for those students in the mountains, so that they will not follow my example and become pillars of society and talents of the country. Teacher Yang, I’m sorry. "

　　After coming out, Xiaowu said that the letter was written at home before coming. He is a little regretful that he didn’t tell his faith to Mr. Yang’s face.

　　regret

　　"Where is the doll? I want to see him."

　　The teacher read the letter of apology and failed to see the teenager.

　　"For more than two months, you haven’t been here, and you haven’t got a phone call." Yang Dongling’s aunt pushed Li Dong and accused him of not educating his son well. After the incident, she even evaded her responsibilities and rarely visited him. Li Dong always explained in a low voice that he didn’t discipline his son Xiaowu, and his family was really difficult. He didn’t raise much money, and his son didn’t come until he needed to take care of him after the accident. As he spoke, he took out the 3,000 yuan in cash he brought. "You get it first, and I will continue to find a way after I go back." However, Yang Dongling’s mother, who was unable to restrain her grief, refused to accept the money, and Li Dong half-kneeled the money into her hand.

　　"We all understand that he said it was difficult for him to go back and find a way, but if they were sincere, they wouldn’t wait until today." Aunt Yang Dongling said that in recent months, the three of them have been taking care of Yang Dongling, and Yang Dongling always vomits when she can’t eat, which is worrying. Considering Yang Dongling’s illness and family mood, Li Dong didn’t stay for long.

　　Yang Dongling in the hospital bed looks very calm. Because Yang’s family was emotional, Xiaowu couldn’t walk close to the bed, and Yang Dongling didn’t see Xiaowu because of the shroud. After Xiaowu and his father left, Yang Dongling suddenly said to her sister Yang Dongxia, "Where is the doll? I want to see him." The Chengdu Business Daily reporter immediately gave her the apology belief left by Xiaowu. A moment later, she struggled to spit out a sentence: "Show me the words." The reporter held the letter of apology in front of her. She read it carefully line by line, more than 100 words, and read it for nearly 1 minute.

　　"Call him, I’ll wait for him." When a reporter from Chengdu Business Daily asked why he wanted to see Xiaowu, Yang Dongling was silent for a moment. "I want to hear him read (apology letter)". At her insistence, the family members also agreed that Xiaowu would come back and said that they were no longer excited. But at this time, Li Dong, who had just experienced the excitement of the Yang family and accused him of being on his way home, took care of his son’s safety and didn’t want to take Xiaowu back. At 9 o’clock yesterday morning, Yang Dongling, who had been lying all night, also needed to turn over with the help of her family, so it was not convenient to see Xiaowu.

　　"No, I’ll go to see him." Dong-ling Yang whispered.

　　Female teacher

　　Where’s the doll? I want to see him

　　After Xiaowu and his father left, Yang Dongling suddenly said, "Where is the doll? I want to see him."

　　The reporter of Chengdu Business Daily immediately put Xiaowu’s letter of apology in front of her. She read it carefully line by line and read more than 100 words for nearly 1 minute.

　　"Call him, I’ll wait for him." When the reporter asked why he wanted to see Xiaowu, Yang Dongling was silent. "I want to hear him read (apology letter)." However, at this time, Xiaowu has set foot on his way home with his father.

　　"No, I’ll go to see him." Dong-ling Yang whispered.

　　Chengdu Business Daily reporter Yun Wangyi Yu Zunsu photojournalist Liu Haiyun

　　A broken family in a remote county leads a astray life.

　　Growing fragments of arson teenagers

　　Questioning the cause of Xiaowu’s arson, we can see the weakness of a county boy whose temperament changed greatly after his parents divorced, and who was led astray by others because of his weariness of learning and ignorance. Xiaowu claimed to know it was a mistake, but when he was instructed by "Big Brother", he chose to listen.

　　At 9 o’clock on the evening of June 14, after hiding in Jinchuan County for 24 hours, he was found by his father, who called the police station: "I found the person and sent it to you." Xiaowu didn’t resist.

　　His family broke up and he became dull.

　　On the night of arson and robbery, Xiaowu stayed in a hotel for one night, afraid to go home or tell anyone. He knew that he had made a big mistake.

　　Jinchuan County is located in the southwest of Aba. Like many remote counties, teenagers like Xiaowu can be seen everywhere on the street. Xiaowu’s home is in Lewu Township, which belongs to Jinchuan County. Since school, his family has changed, and he has lived with his father and grandmother since then.

　　After the Wenchuan earthquake in 2008, cracks appeared in Kotakeya’s house, and my father and grandmother later built a new house together. But the new home didn’t live for a long time, and Xiaowu’s parents’ feelings broke down. Xiaowu became dull, and his parents didn’t want to communicate with him more. Since the third grade of primary school, Xiaowu has learned to skip classes. "I ran out after school, and my home was full of streets." Xiaowu’s grandmother, Li Yunshu, said that once she went to the street to look for her grandson, a neighbor pointed out of the city and said, "Your grandson goes to that temple every day." She rushed to the temple and saw Xiaowu kneeling in front of the Buddha statue. "He asked the Bodhisattva to bless him. Mom and Dad should not divorce." For a long time, as soon as school was over in the afternoon, he and a classmate ran to the temple. Now that his parents have been divorced for almost six years, he is used to living without his mother. For the harm caused by divorce to his son, Xiaowu’s father, Li Dong, only explained it simply by "not getting along with his wife". Speaking of the disaster of Xiao Wuchuang, the 36-year-old man kept sighing.

　　Began to be obsessed with online games and learned to skip class and not go home.

　　Xiaowu, who had no parents around for a long time and was only taken care of by his grandmother, began to be fascinated by the online game of crossing the line of fire.

　　Grandma Li Yunshu gave him two yuan to buy breakfast every day. At night, she found her grandson in the Internet cafe. For her, the way to discipline her grandson is too limited, and there is no other way but to tell her a few words. In her eyes, the introverted grandson also has a grumpy side. Considering that Xiaowu’s parents are divorced, his relatives are particularly concerned about him. Before he graduated from elementary school, he used his smartphone. "On one occasion, he felt that his mobile phone was slow to respond, so he picked it up and threw it on the ground. In the past few years, I have broken several mobile phones. " In order to prevent his son from surfing the Internet in Internet cafes, Li Dong bought a computer for Xiaowu to play at home. However, the computer was damaged by Xiaowu less than a year after it was bought. Xiaowu’s uncle was going to buy him another one, but Li Dong refused.

　　Hanging out with unemployed young people was arrested for stealing.

　　Li Dong believes that his son’s troubles have long been buried in his wandering life.

　　In Li Dong’s view, he and his son have lived in this remote ravine since they were born. He said that he had always known that his son had been mixed with some unemployed young people in society since he entered junior high school. A neighbor often sees Xiaowu and a group of young people wandering around the square and teahouse in the county. What impressed Li Yunshu the most was that she went to school in the afternoon to send a schoolbag to her grandson. The students had already entered the school gate, and there were two young people with yellow hair at the school gate. "What’s the use of studying? Now I can earn 1800 a month by working." She didn’t expect that Xiaowu, who arrived late, went to the front of two young people and talked for a few words, then left together. She gave a cry and Xiaowu started to run.

　　Last year, Xiaowu, who had just entered junior high school, began to steal. He is with his companions. When he runs out of money, he tries to steal. He likes to steal cash and mobile phones. First, it is easy to steal. Second, mobile phones sell well. Li Dong said that once, Xiaowu was caught by the police and brought back for investigation. Wherever he went, it was like parading in the street.

　　After setting fire to the female teacher, Xiaowu wrote in a fact sheet that the other party asked him to pay off the debts that everyone usually owed in the restaurant. Because he had no money, the other party asked him to rob him. Except for two of his friends who were apprentices in barbershops, all of them had no proper jobs and lived on credit and theft in the county town.

　　After the incident, I left home and wanted to go out to work with my companions.

　　Since junior high school, Xiaowu likes to drink beer in a bar in the county with some young people four or five years older than him. The excitement brought by alcohol made him experience the joy of adult life, and it was from this time that he began to understand the outside world.

　　Last year, Xiaowu stole several thousand yuan from his grandmother and took a bus with several companions to Longquan, Chengdu, in order to "go to work". As a result, after spending all their money in Chengdu Zoo and Happy Valley, the group took the shuttle bus back to their hometown. In his view, I really want to go to Chengdu to work, but I didn’t find a suitable job. I wanted to "work early to earn money and stop being wronged."

　　One afternoon after the incident, Xiaowu left home and trotted along the hillside, trying to find a companion to work in Chengdu and escape from the place where he made a mistake. On the same day, Li Dong arrested him. After that, whenever Li Dong went out or cooked in the kitchen, he chained his son in the house.

　　Now, Xiaowu’s family has given up watching TV for entertainment, but only transferred to CCTV Channel 12 every night to let Xiaowu "watch legal programs and study law."

　　On the evening of August 13, a suspect in a detention center was broadcast on TV. Xiaowu watched it for a while, looked away from the TV screen and was silent for a long time.

　　Dialogue teenager

　　When I saw Mr. Yang in the ward, he left an apology letter and never spoke.

　　"It’s no use saying sorry when you’re scared."

　　"I still want to come." Although he went to the hospital to visit Teacher Yang Dongling and was accused and taught by his relatives, Xiaowu told the Chengdu Business Daily reporter afterwards. On the way home, Xiaowu had a simple exchange with Chengdu Business Daily reporter.

　　Chengdu Business Daily: Are you worried that visiting Teacher Yang in the hospital will affect her and her family’s mood?

　　Xiaowu: (Nodding)

　　Chengdu Business Daily: Why did you promise to come? Do you regret it?

　　Xiaowu: No, I just want to have a look at Mr. Yang’s injury and know that I have made a big mistake.

　　Chengdu Business Daily: Aren’t you afraid that they will beat and scold you?

　　Xiaowu: (silent for a moment) When I saw the fire burning that night, I didn’t want to live.

　　Chengdu Business Daily: What are you afraid of?

　　Xiaowu: At that time, I knew something was wrong. When I saw Teacher Yang rolling on the ground, I was afraid to go home. Later, relatives came to my house every day to scold me, saying that many people on the Internet said they would shoot me and put me in prison.

　　Chengdu Business Daily: You never spoke in the ward. What was the reason?

　　Xiaowu: I’m scared. I feel sorry is useless.

　　Chengdu Business Daily: How do you feel after seeing Teacher Yang?

　　Xiaowu: I have a bad fever. After seeing Teacher Yang personally, I feel that I can feel better for a few days.

　　Chengdu Business Daily: What do you want to say to Teacher Yang now?

　　Xiaowu: Sorry, I hope she will recover soon. I wrote a letter to her, hoping that she would read it.

　　(Father and son are pseudonyms in the text)

　　New/Smell/Return/Release

　　Teenage gasoline burns female teachers.

　　Grab his Apple phone.

　　At 9: 00 pm on June 13th, in a residential courtyard in Jinchuan County, a 13-year-old boy Xiaowu (a pseudonym) threw a bottle of gasoline at Yang Dongling, a 23-year-old female teacher on her way home, and then took out a lighter. The fire instantly wrapped Yang Dongling. In pain and cry for help, Yang Dongling fainted at the scene, Xiaowu took the opportunity to grab her Apple mobile phone, and the residents of the community then dialed 120… …

　　According to the doctor of the provincial hospital, Yang Dongling’s burn reached the third degree standard and was diagnosed as extremely severe burn. At present, she has completed some skin grafting operations, and the wounds on her face and head have gradually healed. However, the deep burns on her chest, back, thighs and neck can only be recovered after continuous removal of dead meat and skin grafting, and most of her fingers may be amputated due to necrosis.

　　Xiaowu is a junior one student in a local middle school. He said that he thought of robbery because his playmate asked him to give some money. Two days after the incident, Jinchuan county police blocked Xiaowu. Because the 13-year-old boy did not reach the age of criminal responsibility, Xiaowu was brought home by his father the next day. At present, Xiaowu’s father has paid Yang Dongling more than 80,000 yuan for treatment. Xiaowu’s father said that his son Xiaowu followed him after he divorced his wife five years ago. After the incident, the father and son were basically at home every day. "I stayed at home with him every day."

　　[car home preliminary sea election] On May 10th, 2017, the State Council approved the first "China Brand Day", and five years passed quickly, but it was a rapid development for China automobile brands. From word-of-mouth, sales volume to users’ cognition and satisfaction, China brand has been growing rapidly in all vehicle types in the past five years. With the arrival of another Chinese Brand Day on May 10th, here we select eight models in the three price ranges of 10-20/20-30/30+ for recommendation, which are also the top-selling products at all levels in the past six months to see if these products are strong enough.

★　100,000-200,000 level recommendation

　　100,000-200,000 China brand models are numerous, ranging from traditional fuel to new energy, many of which are the range where first-time car buyers set foot. This part of China brand vehicles have the characteristics of high cost performance, complete configuration and novel design. Because there are so many models worth buying, the space recommended here is not enough, so I chose four models with top sales, which have high reputation and recognition.

● Sales King-Great Wall Haval H6

　　The name Haval H6 can be said to be an old-timer in the China brand compact SUV market, occupying the top position in the sales list all the year round, and even many consumers think of Haval H6 when they mention this level. Now it has experienced three generations of models, and the latest one on sale is the third generation Haval H6. Based on the brand-new lemon platform, it has higher technical content and more brand branding in design. At the same time, it has also been comprehensively improved in the intelligent interconnection that consumers are paying more and more attention to, and has a balanced product strength.

　　The third-generation Haval H6 has 1.5T and 2.0T power options, and the 2.0T also offers four-wheel drive models. In recent years, Haval has greatly improved the smoothness and transmission efficiency of power output. The 1.5T engine will not feel that the power is weak enough, while the 2.0T engine will have a more obvious experience in speeding up. As a cost-effective product, the third-generation Haval H6 is a player with strong comprehensive strength within 150,000 yuan.

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● Rising star-Changan CS55PLUS

　　Changan CS55PLUS is not as "long-standing" as Haval H6, but its sales volume and reputation are not lost at all. What is currently on sale is its second-generation model, which is one of the highest in its class in design and is also a strong selling point. Judging from the new models recently released by Changan, the brand’s own brand has won people’s hearts, and both UNI series and CS series are the best players in the same class. CS55PLUS continues this advantage from the outside to the inside, especially the paragraphs in the interior are rich in layers and have a sense of the future.

　　At present, the second-generation CS55PLUS launched a total of three models, the choice is relatively simple, unlike Haval H6, which has 2.0T and four-wheel drive models. For this size, it is no problem for the 1.5T model to meet the daily transportation, and it can be relatively comfortable in the force range, and the performance of this 7-speed wet dual-clutch gearbox is also very stable, and there will be almost no annoying problems when driving daily. CS55PLUS is more suitable for young consumers to buy, with high value and technology, and low fuel consumption, which will not increase the use cost too much.

● Exquisite car-Geely Xingrui

　　After the recommendation of two SUVs, if you are not so persistent about models such as space or SUV, Geely’s car must be considered. It is Geely Xingrui. Let’s not say that it is built by the whole system of 2.0T plus CMA architecture. These two points can be won at a price of more than 100,000 yuan, which is really very conscience, which is also the core reason for its high sales. In addition to the two points just mentioned, Xingrui is also exquisite in design, without grandiose decoration or gilded lines, which is very in line with the scene of daily household scooters, and even feels a little leapfrog when put together with Volkswagen and Toyota models of the same level, especially its wheelbase has reached 2800mm, and the whole vehicle is very close to a medium-sized car.

　　Needless to say, the whole 2.0T+7-speed dual-clutch gearbox is an excellent level in its class, whether it is the ride comfort or the feeling of power improvement. German and Japanese players at this price can hardly find 2.0T engines, and 1.5T/1.4T players at Yishui. Based on CMA architecture, Xingrui has created the amulet of "super matrix", and there is no doubt about driving sound insulation and chassis performance. In this price range, Xingrui can be said to have the most comprehensive performance model, which is very worthy of your consideration.

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● master of saving money-BYD Qin PLUS DM-i

　　Haval H6 is the sales king of China brand compact SUV, and the title of the compact car belongs to Qin PLUS. Under BYD’s latest strategy, Qin PLUS provides plug-in hybrid products and pure electric products. Today, we are going to talk about plug-in hybrid DM-i products, which have both fuel economy and convenience, and are more acceptable to many consumers who do not have fixed parking spaces or charging piles. The lower price and the interior and exterior decoration design in line with China consumers’ aesthetics are its strongest competitiveness, and all the configuration levels are also the first echelon at the same level.

　　Qin PLUS DM-i system consists of 1.5L naturally aspirated engine and motor, and there are two battery versions currently on sale. Choose a 120KM model. If there is a charging pile at home, you can hardly use gasoline for commuting. The 120KM version without charging pile has a fast charging interface, and charging is also very convenient. The intervention of the engine will not be abrupt when the driving part is mixed with oil and electricity, but when the motor works, both the acceleration response speed and the speed-up ability are stronger than those when the motor is pure gasoline. Qin PLUS DM-i is most suitable for pragmatic consumers, and the vehicle is cheap and the use cost is low, which can be described as both.

★　200-300,000 range

　　China brand’s main battlefield is concentrated in the price range of 100,000-200,000, but in the improved range of 200,000-300,000, large-size SUVs and MPVs account for a large proportion, such as Roewe iMAX8, Chuanqi GS8 and BYD Tang. But here I want to recommend two different products in this price range.

● China Steel Gun-Lingke 03+

　　Linke 03+ is a test of China brand in the field of partial performance vehicles, which is very successful in terms of sales volume and attention. Nowadays, a customized version of Cyan has been launched, which is said to be a very difficult car to grab. With the background of WTCR racing, it can not only better sell its sports models, but also stimulate the enthusiasm of Chinese people for racing. Linke 03+ Basic Edition has a good playability, and it has a stronger power experience and more fun to drive than ordinary 03. The exterior and interior also create a very sporty atmosphere, and this kind of "original modified car" is also increasingly sought after.

　　The combination of 2.0T engine and Aisin 8-speed automatic transmission can give you a smooth daily travel experience and more radical power feedback when needed. Although the absolute acceleration ability of the Lectra 03+ has not entered a particularly outstanding performance, the overall atmosphere and the sporty adjustment of the chassis will make you like driving more, and keep more sense of the road and make you feel more communication with the car. In addition, with the penetration of WTCR racing culture and the growing number of car owners of Link 03+, the third-party modification market has also introduced more suitable products, so that consumers can experience the fun outside the original car.

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● Hard-core retro-tank 300

　　With the recommendation of the fun car, the fun SUV is naturally indispensable. Before the tank 300 appeared, similar products were either too expensive or too small, or the design was too old-fashioned. After the hard-core SUV tank 300 with retro style came out, it also became a online celebrity car in one fell swoop, and even a car was hard to find. The square shape has a very hard-core feeling, and the retro details and color matching make it walk between cities without feeling different. In the interior part, it also combines off-road and technology well, and the tough lines are not rough at all, which is also the part that contemporary consumers value very much.

　　The power level of the whole system of 2.0T+8AT allows you to leave the city for the wild without feeling overwhelmed. According to different models, it is equipped with part-time 4wd and timely four-wheel drive, and the non-loaded body is also its hard-core logo. In addition to these mechanical hardware, the tank 300 also supports many scientific and technological auxiliary systems, such as tank turning mode, transparent chassis angle of view, crawling mode and all-terrain control, which can make you more comfortable when you are off-road. With so many labels, Tank 300 naturally becomes a hot commodity.

★Level 300,000-400,000

　　This price range was definitely dominated by overseas brands five years ago. China brands sold well at this price, and few models can be remembered by most consumers. This price model is also a good reflection of the progress of China brand, especially in the context of the vigorous development of new energy vehicles, the rise of China brand, a new car, has played a key role. The emergence of products such as Ideal, Weilai and Tucki has enabled China consumers to accept new energy products more quickly. With the progress of technology and design concept in traditional automobile enterprises, products such as Hongqi H9 have emerged.

● Daddy’s magic car-Li ONE

　　Li ONE has shaken the position of many Japanese and German medium and large SUVs on his own, and has been the top spot of medium and large SUVs for half a year. This achievement should have been unthinkable five years ago. Exquisite and practical design and a thorough understanding of the needs of consumers in China are the keys to its success. Unlike other models, Li ONE has only one configuration, and consumers don’t need to study the configuration table repeatedly. What you get is what you need. At the same time, the reliable quality and preservation rate also make customers trust the brand more and more.

　　Li ONE adopts extended range system, front and rear dual-motor driven vehicles and 1.2T range extender for power production. There is no doubt that the feeling at the driving level is the same as that of a pure electric vehicle, and it has the characteristics of speeding up and driving quietly. With a range extender and a fuel tank, it will not be subject to charging problems, and all kinds of consumer driving needs can be met. The six-seat layout is also very suitable for home use, and there are rich configurations and entertainment systems. It can be said that it is the most popular daddy car on the market at present.

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Low momentum like a rainbow-red flag H9

　　As a medium-sized and large-sized car with red flag, H9 not only undertakes the sales task, but also carries the memories of many consumers in China. It can be seen on various important occasions, and it can be said that the Red Flag is China people’s own luxury brand. After several generations of product development, we finally handed in a satisfactory answer sheet on the H9 model. The majestic posture and the design with China cultural heritage make it completely competitive with BBA, even surpassing its rivals in attention and momentum, which also makes it favored by many business consumers.

　　Hongqi H9 provides 2.0T and 3.0T power for customers to choose from, and the 2.0T is also equipped with a 48V light mixing system, which has good fuel economy in actual test. The 3.0L supercharged engine can make you more comfortable when driving. Its adjustment highlights a stable word, and the linear power output is also very suitable for its identity. When driving fiercely, I didn’t make an exaggerated posture because of my oversized body, and the whole is very controllable. Generally speaking, Red Flag H9 is a choice for customers with business needs. It also launched a customized version today, which can be more luxurious according to their own needs.

● Summary:

　　In a short period of five years, China automobile brands have made many impossible things possible, and achieved many achievements that they dared not expect at that time. In addition to the eight products recommended today, there are a lot of excellent models of China brand waiting for you to choose. Because of the space problem, we can’t recommend them in detail. Many new models are also officially put on sale this year, and we are also looking forward to their sales performance. As a practitioner in the automobile industry, it is what we most want to see that China brand has developed vigorously for five years, and we also hope that China brand will continue to develop in the next 5 /10 years and in the years to come, and create more glories!

　　In the past 20 years, how has China’s automobile industry changed from a faltering start to a soaring, from a single brand to a multi-category matrix? Pay attention to China brand new cars and witness the development of China brand. Please pay attention to the special planning of car home on May 10th, China Brand Day, and help China brand together! (Text/Figure car home Cao Wei)

　　On April 18th, 20 webcasting platforms, including Sina, Sohu, Youku and Baidu, jointly issued the Convention on Self-discipline of Beijing Webcasting Industry (hereinafter referred to as the Convention). The Convention covers the following contents: anchors need real-name authentication, webcasting videos should be kept for no less than 15 days, and no registration channels should be provided for anchors under the age of 18.

　　Recently, the reporter interviewed Shen Rui, captain of the network law enforcement team of the Beijing Cultural Law Enforcement Corps. Shen Rui said that the Convention was jointly drafted by the Beijing Cultural Law Enforcement Corps and the Beijing Network Culture Association. During the drafting process, the opinions of all webcast platforms in Beijing were solicited twice, and finally the content of the Convention was formed.

　　Shen Rui said that at present, the Beijing Cultural Law Enforcement Corps has started to monitor relevant webcast platforms in accordance with the Convention, and will announce the first batch of blacklists of anchors in May. These blacklisted anchors will no longer be employed by the webcast platform.

　　□ Talk about hot spots

　　The national live broadcast mode will be constrained.

　　Shen Rui introduced that some webcasting platforms are now implementing the nationwide live broadcast mode in their business models. National live broadcast refers to any registered user of the live broadcast website, who can realize live broadcast without identity audit.

　　What are the problems in the business model of national live broadcast? Shen Rui said that this way of national live broadcast is very dangerous. Once the live broadcast content is involved in drugs, pornography and violence, the anchor will suddenly broadcast it after accumulating a certain popularity, which will have a great impact on society and there is no way to recover it. In addition, for enterprises, the operational risk is very high. Once there is a bad social impact, enterprises may be completely shut down by the government or shut down for rectification.

　　The reporter learned that the first item in the Convention is to require the authentication of the anchor. Shen Rui said that at present, the Beijing Cultural Law Enforcement Corps has asked the webcast platform to adjust its mode.

　　There will be more and more star live broadcasts.

　　When talking about actress Tamia Liu’s live broadcast in Yingke, she gained more than 700,000 viewers and more than 200,000 yuan in rewards in two hours. Shen Rui said that the law enforcement corps did not comment on the business model of such websites, but the stars went to the live broadcast platform, indicating that the live broadcast has begun to have an impact on the traditional video industry. Many stars gradually shifted their attention from newspapers, periodicals and television to the network, especially the live broadcast platform. This phenomenon will be more and more in the future, and even some websites are preparing to open a specific live broadcast room for specific stars. At the same time, it is also a business operation mode.

　　According to Shen Rui, there are currently more than 30 webcasting enterprises in Beijing, and there are about 40 if you add large websites that operate live programs. According to the statistics of relevant ministries and commissions, there are about 200 webcasting enterprises in China. Although the number is small, there are many internet companies preparing to invest in webcasting. Recently, almost every week, one or two enterprises have entered this industry.

　　□ Talk about problems

　　Mixed vulgar content in live broadcast

　　Shen Rui said that since last year, there have been many obscene and vulgar contents such as "live broadcast creating people" on the webcast platform. Shen Rui said that in terms of content, the main problem is that some videos contain obscene pornography and vulgar content. There are three reasons for this situation. On the one hand, it is the anchor’s own reasons; On the one hand, it is the lack of supervision responsibility of network enterprises; Another reason is that some enterprises are promoting the fermentation of such events for the sake of earning investment.

　　Shen Rui said that in the field of webcasting, the mainstream is still good, and there is still a lot of positive energy content. At the same time, webcasting provides a platform for the public to show themselves, and even a platform for making stars. The reason why the public left a bad impression on webcasting is related to the fact that a few enterprises tried to attract attention through vulgar and pornographic content in order to earn traffic and then gain investment or financing. Through this kind of hype, the problems existing in the live webcast are magnified.

　　"As an anchor, there is an impulse to pursue online celebrity and an impulse to make a profit." Shen Rui said that some anchors rely on "detachment" to win their attention, but it should be said that statistically speaking, this anchor group has little profit from live broadcast of obscene or vulgar performances. It can also be seen from here that the audience is not willing to pay for watching such live broadcasts. The live content that can really make a profit is a talent performance. "This kind of live broadcast can make the audience get positive energy, and this kind of content is what the audience is willing to pay."

　　The platform is responsible for vulgar content.

　　If there is obscene and pornographic content in the live broadcast, is it the responsibility of the anchor or the network platform? Shen Rui said that at present, there is no clear regulation on the division of responsibilities. In the process of law enforcement, the Beijing Cultural Law Enforcement Corps has three criteria. At first glance, the duration of obscene video, if the pornographic video live broadcast lasts for more than 3 minutes, belongs to poor platform supervision. Second, if the obscene content lasts for a short time, but it appears for several days in a row, it is the platform’s responsibility that it belongs to the platform and is not found. Third, if the content of the question to be broadcast live is pre-announced, or there is speculation afterwards, and the platform does not handle it in time and review the title, this is also the responsibility of the platform.

　　For example, the previous Betta TV "Live Making Man" event was announced on Weibo before the live broadcast.

　　In addition, Shen Rui said that in specific incidents, the Beijing Cultural Law Enforcement Corps will distinguish which party has the greatest responsibility according to the specific situation, but the focus of supervision is the webcast platform. As long as the problem content appears in the live broadcast, it is difficult for the network platform to get rid of the responsibility it should bear.

　　Shen Rui said that at present, there are penalties such as warnings and fines for illegal online platforms. If the circumstances are serious, enterprises are required to suspend business for rectification, and relevant licenses are revoked. For enterprises involved in spreading obscenity and pornography, if the circumstances are serious, they can close their websites and investigate the administrative and criminal responsibilities of website promoters.

　　□ Talking about supervision

　　The platform shall not employ "black" anchors.

　　According to Shen Rui, after the implementation of the Convention on April 18th, the Beijing Cultural Law Enforcement Corps has been monitoring the webcasting enterprises in Beijing to check whether these enterprises have fulfilled the Convention. A month later, the Beijing Cultural Law Enforcement Corps will jointly with the Beijing Network Culture Association announce the blacklist of the first batch of anchors. For those blacklisted anchors, all webcasting companies in Beijing are not allowed to continue to employ them, nor are they allowed to provide live broadcast space for blacklisted anchors.

　　Shen Rui said that at present, the work is in progress, and the first batch of blacklists will be published one month later. If the webcasting enterprises that have signed the Convention refuse to implement the Convention, the Beijing Cultural Law Enforcement Corps will bring these enterprises into the key supervision category, and once violations of laws and regulations occur, they will be severely dealt with according to law.

　　Small platform self-supervision is weak.

　　Shen Rui said that at present, the systems and mechanisms of many live broadcast enterprises in Beijing are not perfect. "Many live broadcast enterprises are not large in scale, and some live broadcast platforms only have dozens of staff.". Shen Rui concluded that because the platform is relatively small, there is no abundant funds and insufficient technical strength to invest in content supervision, which is an important reason for various problems in some live broadcast platforms.

　　Shen Rui said that the core supervision of webcasting enterprises is done by manpower, which cannot be done by machines. Failure to keep up with manpower will lead to the lack of supervision.

　　The reporter learned that there are two contents related to supervision in the Convention, one is to require all live videos to be stored, and the other is to require all live videos to be watermarked with corporate Logo.

　　Shen Rui said that these two measures are self-discipline for enterprises, and are also conducive to self-protection. "Once there is a problematic live broadcast platform, you can quickly determine which live broadcast platform the problematic video comes from.".

　　At present, there is no legal constraint.

　　Shen Rui said that now, it seems that every live broadcast platform has some problems. "It is not surprising that the anchor has problems with the live broadcast content, but it is strange why the anchor has quickly become a online celebrity." That is, a few enterprises are speculating for the purpose of attracting investment.

　　"Through hype, the number of video downloads and active users has surged in the short term." Shen Rui said that investors choose enterprises to invest, mainly depending on the number of users on the live broadcast platform, the number of active users per month and the number of active users per day. "In fact, investors look at these contents of enterprises, and the platform can most easily achieve these goals by spreading live videos of obscene and pornographic content."

　　Shen Rui pointed out that the current situation is that the country has not yet had a law to restrict such issues. The development of webcasting industry can no longer be managed and restricted by a single department. "The problem now is that some relevant management units can manage webcasting enterprises, but they can’t manage all of them."

　　Shen Rui concluded that webcasting enterprises are just in the middle of the supervision of various government departments, which is the core issue in management now.

　　> > news playback

　　Betta TV "Live Making Man" Event

　　In the early morning of January 10th this year, Betta TV outdoor live channel, the anchor "Indulge 123" broadcast indecent behavior in the room named "Live Doll Making", and the attention of the live broadcast quickly broke through thousands. That night, Betta TV announced that all the Betta live broadcast rooms were certified by real names. The platform administrator had stopped the live broadcast of the indecent video incident involving the anchor at the first time, and reported the case to the police to provide the personal identity information of the anchor involved. Betta TV reserves the right to initiate proceedings against it.

　　The Ministry of Culture recently announced that online live broadcast platforms such as Betta, Tiger Tooth Live, YY, Panda TV, Battle Flag TV, Dragon Ball Live, Six Rooms, 9158, etc. have been included in the investigation list for allegedly providing Internet cultural products that promote obscenity, violence and abetting crimes.

　　Jinghua Times reporter Zhang Sijia Jinghua Times cartoon Xie Yao

[EV Vision Report] What hot events and important new car information are there in the new energy automobile industry this week? Let’s look at the EV vision to summarize and sort it out for you.

1. Development and Reform Commission: Vigorously promote new energy vehicles and gradually cancel the purchase restrictions in various places.

On January 21st, the National Development and Reform Commission and other seven departments issued two documents, proposing to vigorously promote new energy vehicles, gradually cancel the purchase restrictions of new energy vehicles in various places, promote the standardized and orderly development of charging facilities, and accelerate the construction and installation of charging facilities in residential communities.

In the "Implementation Plan for Promoting Green Consumption" issued by the National Development and Reform Commission and other seven departments, it is proposed to vigorously develop green transportation consumption. Vigorously promote new energy vehicles, gradually cancel the purchase restrictions of new energy vehicles in various places, promote the implementation of support policies such as exemption from restrictions and road rights, strengthen the construction of supporting infrastructure such as charging and replacing electricity, new energy storage and hydrogenation, and actively promote the development of LNG for vehicles and ships. We will promote the pilot application of the new energy vehicle power exchange mode, and carry out the demonstration application of fuel cell vehicles in an orderly manner. In-depth development of new energy vehicles to the countryside activities, and promote the improvement of rural operation and maintenance service system.

2. Free parking for Shenzhen New Energy Vehicles for 2 hours every day.

According to the Notice of Shenzhen Development and Reform Commission on Relevant Matters Concerning the Reduction and Exemption of Parking Charges for New Energy Vehicles, starting from January 20th, when new energy vehicles are parked in urban road parking spaces, they will be exempted from the use fee of temporary roadside parking spaces for the first 2 hours per day within the specified charging period, or for those whose first parking time is less than 1 hour per day (including 1 hour), they will be exempted from the use fee of temporary roadside parking spaces for the second time. Airport, dock, station, port, tourist attractions supporting parking facilities and mechanical three-dimensional parking facilities invested or built by the government in full will still be subject to the current regulations on parking fee concessions for new energy vehicles, that is, charging in the above parking facilities will be exempted from parking fees within 2 hours (including 2 hours) corresponding to the charging time every day.

3. Contemporary Amperex Technology Co., Limited released the power exchange brand EVOGO.

On January 18th, Time Electric Service, a wholly-owned subsidiary of Contemporary Amperex Technology Co., Limited, officially released the overall solution for power exchange brand EVOGO and combined power exchange, and its power exchange products will be geared to automobile enterprises. The first model that cooperated with Contemporary Amperex Technology Co., Limited to exchange power was FAW Pentium NAT combined power exchange version. Contemporary Amperex Technology Co., Limited’s "combined power exchange" scheme is composed of power exchange block, quick exchange station and App. Under the mode of vehicle-electricity separation, the battery is separated as a shared asset, which brings a brand-new attempt to the market.

4. BYD’s new energy vehicle will increase its price by 1,000-7,000 yuan.

On January 21, BYD officially said that due to the sharp rise in raw material prices and the decline in subsidies for new energy vehicles, BYD will adjust the official guide prices of new energy vehicles related to Wangchao.com and Haiyang.com by 1000-7000 yuan. The price adjustment will take effect on February 1, and customers who have signed contracts before that will not be affected by the price adjustment.

5. The production target of M5 in the first quarter is 10,000 vehicles.

Recently, Xiaokang Co., Ltd. held a production and supply guarantee meeting of Wujie M5 in Chongqing Liangjiang Factory, and fully laid out the production of AITO Wujie M5. The big screen of the factory showed that it planned to produce 10,000 Wujie M5 in the first quarter. According to the plan, Wujie M5 expects to achieve small batch delivery in February and complete the first batch of 5,000 users in March.

6, Euler lightning cat production version spy photos exposure

A few days ago, it was learned from relevant channels that the spy photos of the production version of Euler Lightning Cat have been exposed. The car was officially unveiled at the Shanghai Auto Show last year, combining retro with future elements. According to relevant news, the car will be listed in May at the earliest.

7, three cylinders to four cylinders/positioning full-size luxury SUV ideal X01 latest information exposure

On, EV Vision obtained some parameter information of the ideal X01 vehicle from relevant channels. The new car is positioned as a full-size SUV, and its body size is larger than that of Li ONE (parameter | quotation). In terms of power, the new car will use the second-generation extended-range platform, with an acceleration of 5.8s, a comprehensive cruising range of 1050km, and the price of the vehicle is about 450,000-500,000 yuan. It is reported that the car is expected to be released around April 2022.

Judging from the spy photos exposed before, the ideal X01 also adopts the ideal family-style design style, but it is not equipped with a large air intake grille, but the Mercedes-Benz headlight style is exactly the same as that of Li ONE.

8. Volkswagen and Bosch plan to set up a battery equipment joint venture company.

On January 18th, Volkswagen, a German automobile manufacturer, and Bosch, the world’s largest supplier of auto parts, announced that they would set up a joint venture before the end of this year, and the two sides would build a European battery equipment manufacturing factory to help achieve self-sufficiency in battery production.

9. A preview of the new concept car.

On January 19th, Jidu announced the preview of its car robot concept car. The new car will be unveiled at the 2022 Beijing Auto Show, and the first mass-produced car robot will be delivered in 2023.

Jidu announced some exterior and interior design details of the concept car robot. The concept car will be officially unveiled at the Beijing Auto Show in April, and the appearance of the production car robot will be 90% consistent with the concept car. The first mass-produced car robot will be delivered in 2023.

10. BYD and FAW Group set up FAW Fudi New Energy Company.

BYD recently formally established a joint venture company with FAW-FAW Fudi New Energy Technology Co., Ltd., whose business scope includes the development, production and sales of power batteries and battery systems, as well as providing related after-sales and technical consulting services. Tianyancha shows that the company is jointly owned by Foday Industrial Co., Ltd., a wholly-owned subsidiary of BYD, and FAW Equity Investment (Tianjin) Co., Ltd., a wholly-owned subsidiary of China FAW Group Co., Ltd., of which Foday holds 51% and FAW holds 49%.

Text | Xia Xiaoyu

Edit | Zhang Youfa

　

Angelabay, an artist, entered the live studio in Tik Tok with the stunt of the first show of live broadcast with goods.

This is 8: 00 pm on July 18th. After that, everything is done step by step according to the rules of bringing goods. When recommending lipstick, she daubs the color test with her arm and writes down the color number. When recommending weighing scale, weigh yourself on the spot; Invite Jing Bo Ran and Bao Wenjing, star friends, to reward each other interactively.

But after the live broadcast, the media are more willing to discuss her less eye-catching data. According to the data monitoring of flying melon, the total sales of this Tik Tok live broadcast "First Show" is about 12,149,400 yuan, which is lower than that of the head e-commerce anchor.

　

Angelabay live screenshot

If the Internet can remember, everyone will remember that in 2016, Angelababy and 50 online celebrity broadcasted live simultaneously, and sold 10,000 lipsticks in two hours, which turned into more than 1.4 million yuan. In the "Thousand Broadcasting Wars" dominated by shows and games, this live broadcast once triggered the discussion of "live broadcast+e-commerce".

　

Behind Angelababy’s experience is the change of star live broadcast.

In the embryonic stage of live broadcast, stars were important participants, but when live broadcast e-commerce really became an industry, Viya, Li Jiaqi and Simba were sitting in the live broadcast room. Last year, when the live e-commerce was in full swing, the stars once again poured into the live broadcast room, but the controversy continued.

　

In this year’s epidemic and multi-platform e-commerce competition, the status of stars in live broadcast has become more important, but what the public is keen to discuss is rollover.

according toPoisonous eyes (WeChat ID: domoredumou)According to incomplete statistics, in 2020, there have been 16 "rollover" accidents in the live broadcast rooms of celebrities, and stars such as Xiao Shenyang, Ye Yixi, Jordan chan and Ceng Zhiwei all overturned their cars. It involves problems such as "low quantity of goods", "fictitious price" and "shoddy".

　

　

In the cry of many brands and consumers, the perception of star live broadcast by the industry and ordinary users is gradually biased towards "negative". Some merchants once complained in an interview with 21Tech: "It is simply a fraud to ask the stars to broadcast live now."

　

After summing up the achievements of stars bringing goods in 2020, poison eyes think that,Most stars can’t carry goods, but they still need stars in the live broadcast room.

　

Stars are naturally close to brands. In the past, commodities promoted the audience of TV programs to become their own consumers through advertisements, and the stars who spoke for brands were an important bridge connecting commodities and users. After the rise of live e-commerce, the original advertising and endorsement logic faced adjustment, and the relationship between stars, brands and users was also reconstructed in the live broadcast room in 2020.

　

However, the core of live e-commerce is e-commerce, and the value of stars also needs to be understood according to the rules of e-commerce.

Xiaofeng, the person in charge of the live broadcast of a well-known domestic shoe and clothing brand, told Poison Eye that they would divide the stars into traffic type and goods type. When they need to rush sales, they never trust the gimmick of "a star’s live broadcast debut", but will analyze multiple data and choose the stars who can really bring goods to cooperate.

Looking back at the live broadcast of stars in 2020, these questions are still valuable: what kind of stars can bring goods? What is the relationship between stars and brands in the live broadcast room? If there is more value in the star, how can the live broadcast make use of this influence?

foam

Even with all kinds of beautiful expectations, most stars with aura will quickly become mortal when they enter the live broadcast room.

　

In August this year, actor Ng Man Tat made his live broadcast debut in Aauto Quicker. Some merchants told the media that they had paid 150,000 yuan for the parking space, but less than 10 orders were sold.

In November, actor Jordan chan sold 9.9 yuan gold bars, and consumers reported receiving plastic pieces; According to the report of "Commercial Street Detective", in the same month, singer Yang Kun brought 1.22 million goods. After the cancellation, the actual sales were only 40,000. The merchant said that the worst thing was that he had put a pile of goods on himself.

　

Generally, the star anchor has not been able to avoid the problems that online celebrity anchor may encounter when bringing goods;On the contrary, because it is a star anchor, the artillery fire of public opinion supervision will be more fierce.. Nowadays, in the comment area of Aauto Quicker account in Ng Man Tat, some netizens wrote this comment: "Uncle Da, I heard that you only sold 6 bags of rice?"

　

Although it has been in this field for more than a year, there are very few star anchors with strong cargo power.

In the TOP50 anchor list of the whole network sales in November released by Fat Ball Data, only one star, Michael Chen, ranked 41st; In the October list, only three star anchors, Zhang Ting (27), Lin Yilun (32) and Ji Jie (49), were on the list.

　

Live broadcast with goods is a brand-new job for stars. Without the protection of the agent, the stars and fans in the live broadcast room lack buffer. The relationship between stars and fans is not communication. Under the mode of selling goods, the relationship between them becomes more complicated.

　

In April this year, Li XiaoLu made its first live show with goods. According to the statistics of small gourd, the single sales reached 47.915 million, but in the live broadcast, almost the whole process was introduced by the helper, and Li XiaoLu didn’t know about the product. Coupled with previous negative personal emotional events, Li XiaoLu suffered a lot of bad comments, and did not conduct a second live broadcast, ending his short live broadcast career.

　

Li XiaoLu said that the live broadcast is for life.

Even if the objective conditions allow the stars to continue to bring goods, some stars themselves will temporarily create accidents. In the live broadcast on August 21st, Zheng Shuang didn’t cooperate with the helper, and even collapsed on the spot, bluntly saying that "whether the performance is good or not has nothing to do with me", driving away two partners, and one person stuttered about the remaining products. The next day, the topic # Zheng Shuang Emotion # boarded a hot search in Weibo.

　

Compared with the e-commerce anchor, the star itself is busy and can’t bring goods full-time..

E-commerce anchor itself is a profession that needs long-term investment. The live broadcast at the front desk and the selection and rehearsal of backstage goods need a lot of time and energy. Head anchors such as Li Jiaqi and Viya all work with goods as the center.

　

In the most critical goods, the identity of stars is not enough for them to influence consumption decisions in the short term. When discussing star live broadcast, Zou Zhendong, a professor at Xiamen University, divided opinion leaders into three types according to the effect of public opinion war: attention opinion leaders, influence opinion leaders and appeal opinion leaders. The focus of its role is to arouse attention, influence identity and change action respectively.

　

In his view, successfully guiding consumers to buy products belongs to the category of "appeal", which is much heavier than "attention". butMost stars belong to attention opinion leaders, not influence opinion leaders and appeal opinion leaders, which is the deep reason why they can’t carry goods..

　

Li Jiaqi’s ability to bring goods is inseparable from the trust accumulated by long-term live broadcast.

Live selling has always emphasized the compression of prices, which attracts most users to pay more attention to the practicality and cost performance of products. If the stars don’t have hard-core and cost-effective products, the number of viewers in the live broadcast room will not be transformed into potential or actual consumers.

Whether a mink coat sold in Li Xiang is not sold or a tea set sold in Ye Yixi is 2000 yuan, it proves that the underlying logic of live broadcast with goods is "goods with people", not "people with goods".

　

But there is still room for discussion on this view. In addition to the dimension of "carrying goods", stars are naturally close to the brand and can also bring value enhancement to the brand.

　

Founded in May 2020, the e-commerce live broadcast MCN Galaxy Zhongxing focuses on star live broadcast. Zhuang Zhu, co-founder and vice president of the company, told Poison Eye.Stars with their own traffic can help brands achieve the result of "product efficiency and sales".

According to the owner, brands used to need artists to speak for them, and star live broadcast can give brands some more direct and flexible ways, such as the use of portraits and live sliced short videos, which is equivalent to’ light endorsement’: "It can bring both traffic and sales."

　

Image source: vision china

The platform has not given up the star live broadcast business.

At the end of November, the huge star map opened the star business. The cooperation methods include live broadcast with goods, live broadcast with goods, and short video with a price. At present, more than 50 stars have settled in. In the same month, on November 23rd, Cao Ying held a special jewelry delivery, which won the first place with sales of 18.1333 million yuan.

Live broadcast by needed stars

In the early development of live e-commerce, the anchors with goods were mainly shopping guides, naughty girls, merchants and short video online celebrity. July 2019 is an important time node. Taobao began to promote the "Star Project", and more and more stars entered the live broadcast room.

　

What the platform looks at is the traffic of star live broadcast and the spread of endorsement effect.

Xuande, general manager of Taobao Content E-commerce Division, once said that in the past, many stars showed their ability to bring goods by endorsement, but through the "Star Start Program", small and medium-sized businesses and brands can also cooperate with stars to broadcast live with low thresholds to attract new customers and expand their influence.

　

On April 1st, 2020, Luo Yonghao launched its first live show with goods in Tik Tok, with a total flow of 110 million and a total audience of 48 million, which became a nodal event.When Tik Tok launched live broadcast with goods, it became a very important means of drainage when it quickly created news events and attracted the audience of merchants and users..

　

Tik Tok also brings its own star genes. As of June this year, more than 2,000 stars have settled in Tik Tok. When live broadcast of goods becomes a trend, Tik Tok naturally becomes the main battlefield for stars to bring goods. In May, Michael Chen opened the first show of live broadcast in Tik Tok, with sales exceeding 80 million; In the first half of the year, more than 20 stars brought goods live in Tik Tok, and 65% of them were actors.

　

Under the background of multi-platform competition of live broadcast e-commerce, star live broadcast also shows the trend of multi-platform distribution.

During the period of 618, 300 stars brought goods in Taobao; In June, Aauto Quicker officially announced Yuqi Zhang as an e-commerce spokesperson, and in August, he invited Zheng Shuang to make a live show with goods. Stars like Wong Cho Lam will try on Taobao and Tik Tok platforms when they enter the game.

The star’s battlefield with cargo owners is still concentrated in Tik Tok. According to the statistics of small gourd, in the last 90 days,Among the TOP20 star anchors with average sales, 13 stars broadcast live in Tik Tok, 4 from Taobao and 3 from Aauto Quicker.

But this pattern is not constant, and more MCN are trying multi-platform layout. Master Zhuang told Poison Eyes that Galaxy Stars are also accelerating the layout of other platforms such as Tik Tok to create a full-matrix live broadcast ecology.

　

From the star’s point of view, it is also the general trend to strive to be a "worker" in the live broadcast room.

　

In the first half of 2020, the crew stopped working, the variety show was postponed, and many stars and actors were unemployed. At this time, entering the live broadcast with goods provides not only job opportunities for the stars, but also rich commissions and reward fees.

Compared with filming film and television dramas, live delivery is a cost-effective job.

The source of income of star anchors is generally "pit fees+sales commission", with pit fees ranging from tens of thousands to hundreds of thousands of yuan and commission ratio ranging from 15% to 30%. Take Mabel Yuan’s first live show in Tik Tok on June 19th as an example. According to the statistics of Cicada’s mother, the sales per show is 31.249 million. If the pit fee is not calculated, the commission will exceed 6 million if the proportion is 20%.

　

Screenshot of Mabel Yuan live broadcast

The high reward comes from the strong live broadcast demand of the brand..

This year’s epidemic has brought about a rapid increase in online marketing scenarios. Many brands and businesses want to find increments from live e-commerce and hope to reach cooperation with stars. According to the survey data of the second hand, in 2020, over 50% of brand advertisers said that live broadcast would be the marketing focus.

Adaptation rule

In the arena of live broadcast with goods, stars can’t change the rules, they can only adapt to them.

　

To become the "Li Jiaqi" and "Viya" in the star anchor, we must first ensure a stable and continuous live broadcast frequency. There is a saying in the live broadcast industry that a live broadcast is not important at all. What matters is how the 100th live broadcast is. But at present, only a few stars can broadcast live for a long time.

　

Source: vision china

The owner of the villa told Poison Eye that many stars cooperated with the Galaxy stars this year. "We will pay attention to whether artists have suffered and whether they are willing to take live broadcast as a career. We will ask clearly. If you tell me that you are coming to see it, I heard that live broadcast is very hot. If you give it a try, we will definitely not want it. I will communicate with artists first and need to consider it clearly. "

　

Tamia Liu is one of the "Kung Fu anchors" promoted by Taobao, and her personal brand has established a deep connection with the sub-brands created by Juhua. CBNData Consumer Station counted the keyword cloud in Tamia Liu live broadcast room, and the two words of Tamia Liu live broadcast and tens of billions subsidy were mentioned most frequently.

Even so, Tamia Liu has to turn around in the live broadcast and filming. In the past month, she only conducted a live broadcast because of her busy filming.

At present, the stars who still choose to stay in the live broadcast room and develop the e-commerce anchor into a long-term career are mostly middle-aged artists, with few plays or have already left the entertainment circle.

　

According to the statistics of Xiao Hulu, in June, the sales of a live broadcast in Zhang Ting reached 256 million, which is the first in the single live broadcast of stars. But in a strict sense, Zhang Ting has been far away from the star circle. In public, he is the founder of Wechat business brand TST. Such stars are more like "businessmen", belong to business anchors and turn themselves into salespeople.

　

Michael Chen and Lin Yilun also belong to the category of "businessmen". Michael Chen, an actor, not only participated in variety shows, made short videos and broadcast live, but also set up his own street brand and opened a hot pot restaurant. Singer Lin Yilun founded his own hot sauce brand "Fanye" in 2014 and received 83 million yuan in financing in 2016.

Lin Yilun (Source: vision china)

　

High-quality content output is also an important source of attraction in the live broadcast room.

　

Galaxy Stars created a live broadcast room for Wang Han to set out for a better life, positioning itself as "recommending high-quality domestic products". Master Zhuang told Poison Eye that Wang Han has advantages over other anchors, such as rich life experience, cultural connotation and intimacy. Wang Han can quickly understand the history and culture of many brands because of the contact with many brands, the accumulation of experience in agricultural and public welfare projects, and the study of the industry.

The owner said that he was deeply impressed by one of the live broadcasts: "I have a deep memory. When talking about a silk quilt, he will talk about how the silk came and how the silkworm mother collected it. When I mention the hardships of these traditional craftsmen, I will choke.This kind of empathy can only be achieved by people who have an understanding of life.. "

Stars with a strong sense of variety can bring the atmosphere of the live broadcast room and make users shop more happily. On September 24th, the night after the final of Talk Show 3 was broadcast, Li Birthday’s partners Luo Yonghao and Huang He made their first live show with goods in Tik Tok, telling jokes and bringing goods. According to official statistics, the payment amount exceeded 24 million.

　

Li Dan, Luo Yonghao and Huang He broadcast live together.

Supply chain capability is the key factor affecting the results of live broadcast. The brand coverage, product quality and new ability of live e-commerce need the support of supply chain team. Behind Li Jiaqi, there is a product selection team of more than 100 people in MCN Beauty Watch, which controls the category, value and price of every product that enters the live broadcast room.

　

The star anchors who can really bring the goods, without exception, choose the signing head MCN, such as Qianxun, Galaxy Stars, Yuanwang and other institutions.

According to Billion Power Network, MCN Qianxun, behind Viya, has built a large-scale supply chain base, which can accommodate thousands of brands and tens of thousands of SKUs. Lin Yilun and Li Jing, who have achieved good results in bringing goods, are among the stars who are modest in signing contracts.

Companies like Galaxy Zhongxing are also making efforts in the supply chain.

The company’s product selection team consists of four groups of people. First, buyers and purchasers with more than 5 years experience in each commodity category conduct research and investigation on the supply chain of goods; Second, the quality inspectors recruited from the quality inspection bureaus of various provinces and cities control the quality of the products themselves; Third, in the special category of beauty cosmetics, almost all masters or even doctors are recruited to control the quality of beauty products; Fourth, analysts with data analysis positions should ensure that the goods are needed and loved by consumers.

　

"Relatively speaking, the operating cost may be higher. Our initial intention is to do a good job of IP for every artist, use IP attributes to empower brands and bring better choices to consumers, so we don’t care about the cost. After all, it is a long-term career." Master Zhuang told Poisonous Eyes.

　Wang Han Live Room "Starting for the Beautiful"

The promotion and marketing of goods still need stars, but star fans are not equal to consumers, and the logic of relying on fan economy to bring goods will not work. Fang Jian, president of Yuanwang, who has signed stars such as David Wang and Wong Cho Lam, said in an interview that the stars who want to sign Yuanwang need to put down their star figure, learn the knowledge of live broadcast with goods, and cooperate with Yuanwang’s operation strategy. The signing time should be at least one year.

The shunting is continued in 2021.

As a sought-after attention resource, stars have the potential to become attractive anchors with goods. In 2021, this resource needs to be further optimized according to the rules of live e-commerce.

　

First of all, brands need to think about whether the effect of star live broadcast is drainage or goods.

　

Xiaofeng told Poisonous Eyes that they would divide star anchors into traffic type and cargo type. The former helps the brand to do new publicity and preheating, bringing a series of products, such as inviting Adam to broadcast live and recommending new shoes; The latter will bring the transformation effect of actual sales. As a result of her observation, Lin Yilun, Ji Jie, Tamia Liu, Wong Cho Lam and others belong to this category at present.

　

The star needs to determine the positioning in the live broadcast room, whether it is the anchor or the help broadcast.For amateur anchors, cooperation with stars can bring attention; For stars, helping to broadcast can reduce the "rollover" caused by not knowing the goods.

For example, David Wang is both a performer and a performer, so it is a good choice to liven up the atmosphere in the live broadcast room, and the product details are handed over to the professional anchor. In fact, David Wang has become a "helper".

　

Screenshot of David Wang live broadcast

Next year, more and more stars who are unwilling to act as "salesmen" and are not professional enough at the commodity end will have their own comfort zone-to help broadcast.

　

In the selection of products, stars may change from "bringing everything" to "exploring the advantages of vertical categories", which is also a return to the law of bringing goods.

　

After deep cultivation, the e-commerce anchor in the head is expanding the category. According to DT’s financial statistics, on the first day of pre-sale in double 11 this year, the number of products in Li Jiaqi’s live broadcast room increased to hundreds, which still mainly consisted of beauty cosmetics, but also included some household products, bags and household appliances.　

The star anchor gradually explored the suitable category.. Xiaofeng told the poisonous eyes, "The live broadcast of Lin Yilun is more and more perpendicular to the food; Jing Tian is more suitable for bringing beauty products, and other categories are basically unable to bring goods; Tamia Liu belongs to all categories, but relatively speaking, home products have better delivery effect than shoes and clothing products. "

　

With the entry of many platforms, the fading of star enthusiasm and the appearance of star live MCN, the live broadcast of star e-commerce will become professional.

　

According to a report by KPMG, in the first half of 2020, there were more than 10 million live e-commerce nationwide, and the number of active anchors had exceeded 400,000. Among the TOP20 star anchors counted by Xiaohulu, many stars showed abnormal live broadcast reminders, and Li Dan, Ceng Zhiwei, Wong Cho Lam, etc. all showed that the audience retention rate was less than 15% in the five-minute live broadcast room.

　

Source: small gourd

In the Red Sea competition, MCN, the agent of star live broadcast business, needs to make different plans according to the characteristics of each star.

　

For example, Galactic Stars once customized a 24-hour uninterrupted live broadcast called "The Fifth Space Module" for Hu Bing. At home, Hu Bing reminisced with his star friends, ate, and showed his taste in clothes and life.

The owner told Poison Eye that the first live broadcast was effective, and such live broadcast will continue. The founding team has participated in the production and planning of variety shows such as "Chinese Restaurant" and "Mars Creation Bureau", and will pay more attention to content creativity when setting up live broadcast plans for stars.

　

From the macro environment, after the tightening of supervision, the industry may usher in a new round of reshuffle.

Recently, the competent authorities began to strengthen supervision over the live broadcast industry. On December 23rd, the Guangzhou market supervision department announced the handling of the event of "Simba live broadcast of ready-to-eat bird’s nest with goods", and Guangzhou Heyi E-commerce Co., Ltd., a subsidiary of Simba, was ordered to stop the illegal act and was fined 900,000 yuan.

　

Aauto Quicker also announced the punishment information, and closed the account of "Shida Beauty" for 60 days, closed the personal account of Xin Youzhi, the head of Heyi Company, for 60 days, and closed the accounts of 27 anchors such as Cat Sister and Chu Ruixue for 15 days.

　

After more than half a year of disorderly and crazy national influx and competition, live broadcast with goods deserves to be viewed and discussed more soberly, while star live broadcast, like other anchors with goods, is in such an increasingly standardized e-commerce environment, and should follow the rules of e-commerce industry and gradually move towards the "adult" stage.

　　[car home Information] Recently, we learned from the official that Xiaomi’s brand-new operating system was officially named Xiaomi surging OS, and the English name was Xiaomi HyperOS. The official version has been packaged! Xiaomi 14 series is the first mobile phone equipped with a new system. It is expected that Xiaomi will also be equipped with this system, and Xiaomi 澎湃 OS will gradually replace MIUI. According to previous news, Xiaomi 14 will be officially released at the end of October, and Xiaomi Auto is also expected to make its debut at the press conference.

　　On August 16th, 2010, Xiaomi’s first product, MIUI, was officially born. In 2014, the IoT business began to take shape and began exploratory development and verification. In 2017, the new system research and development work was officially started, and a set of integrated system framework was created to support the whole ecological equipment and applications. On October 17, 2023, Xiaomi 澎湃 OS was officially born. Based on the deep evolution of Android and the integration of self-developed Vela systems, it completely rewrote the underlying architecture and made a public base for the future tens of billions of devices and tens of billions of connections.

"Previously exposed Xiaomi car spy photos"

　　In addition, the first Xiaomi car is expected to be released in 2024, with an estimated shipment of 50,000-60,000 units. The key selling points are autonomous driving, software ecology, 800V fast charging and power configuration, and the estimated price is less than 300,000 RMB. If the price is close to or even 250 thousand, there should be room for improvement in the shipment. Xiaomi Auto will use a high-speed chipset, probably Qualcomm Snapdragon 8295. According to some previous information, pure electric vehicles will adopt 800V platform, equipped with 101kWh ternary lithium battery, and the battery life may exceed 700km. The new car will also be equipped with laser radar to support high-order automatic driving assistance. (Compile/car home Guo Chen)

　　

　　Ten-year-old children in Hubei visit Beijing alone.

　　Although he is only 10 years old, he has created nearly 200 thousand words of novels in different genres; Mastered graphic design, web page making, C language and other computer technologies; Recently, he won the gold medal in the science and technology production category and the silver prize in the performance category in the "China Baby Talent Show Competition". Yesterday afternoon, the reporter met this little "prodigy" from Jingmen, Hubei-Yin Hualong in a hotel near Nanlishi Road.

　　Listen to self-taught storytelling on tape

　　In order to show his strength, Yin Hualong first told a story-telling story vividly. "Speaking of the Monkey King, that’s quite impressive …" When it comes to happiness, he will dance with the characters in the play. Xiao Hualong’s father, Yin Feng, said, "No one has ever instructed him to talk about storytelling. He listened to tapes by himself and then figured them out. I didn’t expect this talent show contest to win a silver award in the performance category. "

　　Talking about his nearly 200,000-word novels, the little guy is very modest. "It’s all hobbies." Open his "masterpiece", although some sentences are not smooth enough, and there are even many typos, but we can still see the imagination of a 10-year-old child.

　　"I often read books and watch TV, and I often go out with my father to collect scenery in order to learn painting. These are the sources of my writing." Xiao Hualong said.

　　Want to work in Microsoft

　　Yin Hualong’s biggest hobby is computers. As soon as this topic was mentioned, the little guy kept talking. As early as when Xiao Hualong was four or five years old, he studied five strokes of typing, graphic design and web page making under the guidance of his father. He is proud that he is "the best computer in his class". "My classmates asked me to download a song for him and invited me to eat. In fact, this is the simplest computer knowledge."

　　现在小华龙课余时间到老家的一所电脑学校专门学习C语言、Flash制作等电脑知识。谈到未来的梦想，小家伙明确表示”将来我要进微软公司”。本以为他是想成为”比尔·盖茨”那样的富翁，没想到他却说道:”你看我现在上课用的电脑教材、上网用的windows系统软件，都是微软的。将来我能不去微软吗？”

　　独自游览京城

　　尹峰告诉记者，这次来北京，小华龙的独立能力也表现出来了。不要父亲陪同，自己就去逛了天安门、石景山游乐园，还专门去了趟科技馆看机器人。”我自个儿坐公交车，北京的治安不错，再说如果是坏人的话，我就会看出来了。”小华龙满不在乎地说。

　　尹峰还表示，虽然小华龙这么聪明，但他在班上的成绩也就”中不溜儿”。他在这方面也从来没对孩子提出过什么要求，”不想让孩子陷入题海之中”，还是希望孩子能按照自己的兴趣来学习。不过他也坦言，毕竟自己的知识有限，所以希望能有名师或是专家指点一下孩子。(实习记者 许前程 文/摄）

责编：周忠孝

Cai Yunen and grandma.

Grandma Yu likes to eat spicy food.

Grandma Yu combs her granddaughter’s hair.

　　On December 14th, a granddaughter recorded a short video of her 99-year-old grandmother’s daily life. The grandmother in the video was a "big cute" who was addicted to the Rubik’s Cube and was found to pretend to sleep. She loved hot pot with white wine, and every time she said that she would drink one cup, the result was one cup after another … … She was called "Grandma Eating Food" by netizens. honest and frank’s lovely nature captured 5 million fans, and her homemade canned laughter infected many people. Many netizens said that they seemed to see their grandmother. "It’s so cute! Whether grandma is 9 years old or 99 years old, she is our favorite person! " "I cried and thought of my grandmother. I haven’t had time to pamper her."

　　Zi Niu news reporter contacted the photographer of the video — — Cai Yunen, a sister of the post-90s generation in Chengdu, said: "Grandma doesn’t have to eat and play, she just needs company, and I can accompany her to talk and laugh, which is the happiest time."

　　Laughed at the netizen.

　　Love to eat, be spoiled, dress fashionably, and laugh is too infectious.

　　"Grandma doesn’t know that she is now online celebrity. She doesn’t understand what online celebrity is and what video is. She just lives her own life and has not been affected."

　　Cai Yunen said that grandma Yu Zeqin has become a minor celebrity in Chengdu. She is often recognized by passers-by in the street, and some people ask her to take a photo. She doesn’t understand why, but she will accept it cheerfully. "She is very cheerful and can chat with strangers for a long time. She likes to laugh and be lively."

　　Originally, Cai Yunen recorded his travel diary on the short video platform, but few people paid attention to it after posting several articles. In July 2017, she accidentally sent a video of her grandmother, but she accidentally got 250,000 plays. "My grandmother was drinking cola that day, so I dissuaded her from drinking it, saying it was unhealthy, so I just took a photo. I didn’t plan to send it online, but it was in Tik Tok. As a result, I accidentally sent it out the next day, then opened it at noon and found that many people had paid attention." Under that video, many netizens left messages reminding Cai Yunen not to let the elderly drink coke. "In fact, everyone is well-intentioned, but my grandmother really likes to eat some junk food, and it is not something that ordinary elderly people will do, but she is very happy. We still think it is the most important thing to make her happy."

　　After that, Cai Xien will often post about grandma’s daily life. In the video, grandma likes to eat hot pot, sweet food and drink white wine and cola. She will act like a child. If she can’t say it, others will reply, "You know a shovel", which simply makes people confused whether she is 99 or 9 years old. Grandma’s hearty laughter can be heard in every video. "Netizens say that grandma’s laughter is homemade canned laughter, and she laughs too infectiously." Cai Yunen also took her grandmother to do manicure, apply mask and play electric racing. "I will take her to try something new now, and she won’t resist." In the video, grandma is dressed in fashion and has a delicate face. Cai Yunen said that grandma’s clothes and accessories are basically bought by her husband. "Recently, she has been given a lot of fashion, such as pink sweaters and orange hair bands. She can accept it. She lives more realistically and feels happy."

　　Look at the crying netizen

　　At the granddaughter’s wedding, grandma helped to comb her hair and led her into the room.

　　Grandma Yu has a lot of fans now. "If I haven’t posted videos for a while, netizens will ask for updates below. She is so popular." Cai Yunen’s videos are not all joyful, but some are warm and tear-jerking. In August this year, at Cai Yunen’s wedding, a video of her grandmother taking her in and helping her comb her hair made many people cry. "At the most important moment in my life, I want to have my grandmother by my side. My grandmother got up early that day, and she always sat next to me while I was putting on makeup, watching me laugh and letting her take my hand in the entrance. It was my idea a long time ago, and it finally came true. I was wearing a wedding dress. Cai Yunen recalled that scene at the moment is still happy.

　　Cai Xien said that her grandmother is like many people’s grandmothers. "She will remember what I like to eat and leave all my favorite foods to me. She used to buy things for me, but now I buy them for her." Grandma always told her not to spend that money, but she was still very happy to buy it for her. "I have a method that many young people may have used, that is, I said that this thing is on sale and it is very cheap, and she will readily accept it."

　　Cai Yunen told reporters that grandma’s mantra is "Eat well and play well", which is why she smiles so childlike in the camera, like an "old child". "The video makes people laugh and cry, crying and laughing." "Super invincible likes this grandmother. I have read each one at least ten times. When I am unhappy, I will see it and feel very happy at once." "I hope we can live so freely and happily when we are old!"

　　pass

　　Grandma is an old Chinese doctor.

　　The secret of longevity is a good attitude.

　　Cai Yunen told Zi Niu news reporter that grandma married Chengdu from Zigong, Sichuan at the age of 20 and began to study Chinese medicine acupuncture with her grandfather. "Grandma used to be a doctor in a public hospital in Chengdu before she retired. She is good at acupuncture and is very influential in the treatment of hemiplegia and facial paralysis. She often exchanges and studies with relevant experts at home and abroad." Grandma Yu has done a long-term free clinic at home after retirement. "She loves her career very much and is very proud of her doctor career. She thinks that it is more important to cure a person’s illness than anything else. She values the recognition of her medical skills by others more than how much money she gives her."

　　Cai Yunen said that although grandma has lost her sight in one eye and her hearing has dropped a lot, reading newspapers and news after breakfast every day is a habit that the old man has adhered to for many years. "Reading newspapers is what she does every day, and she will read the contents of newspapers aloud." Grandma Yu is a good embroiderer. She can embroider butterflies and flowers on her clothes at will. She is also obsessed with the Rubik’s Cube. "She can always have fun by herself, and she is happy every day. People always ask her what is the secret of longevity. I think it should be that she has a good attitude and doesn’t care about anything."

　　Cai Yunen told Zi Niu news reporter that grandma has five children and six grandchildren, and her father is the fourth. "Grandma took turns living in each child’s house for a while after retirement, and they were all very kind to her." Cai Xien said that grandma respects her children very much and never takes much part in their lives. "Grandma has lived in Huili Ancient Town with my parents in recent years, and her father took good care of her. A few days ago, she had a little cold, and her father made steamed orange water for her to drink every day. These two days are much better."

　　future

　　Accompany grandma every day.

　　Spoil her into a child for the rest of her life

　　Cai Yunen said that she is pregnant at home and waiting for labor, and she will accompany her grandmother with her husband every weekend. "I think it is good to accompany her. The elderly are very lonely. She is basically alone most of the time. Even if she sometimes has fun, she still wants to communicate with others. She will go to her on weekends and take her to eat what she wants and take her to play something new."

　　Cai Xien said that she would continue to shoot some grandma’s videos to record her daily life, but the updates would be slow. "Grandma is older now, so she can’t shoot often, and she doesn’t want to be tired." Because many netizens like to see Grandma Yu, Cai Yunen feels that it is a particularly beautiful thing to comfort others and let others feel grandma’s happiness. For grandma’s 100th birthday next year, the family has no specific plans to celebrate it. "Let’s spend every day with her, and it’s the happiest time for her to talk and laugh with her. Just pet her like a child." (Yangzi Evening News/Zi Niu News reporter Wan Huijuan)