月度归档 2024年8月11日

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Ele.me suspends takeaway services in areas that do not meet takeaway delivery conditions

Information Times (reporter) Pan Jingwen)Recently, many places in Guangdong have continued to experience heavy rain, and some areas have issued a red warning for heavy rain. Ele.me takeaway ordering platformExpress,We attach great importance to the safety and rights and interests of takeaway riders. Therefore, according to the requirements of various places, the platform has suspended takeaway services in areas that do not meet the conditions for takeaway delivery, and will continue to adjust according to the actual situation in the region.

In order to ensure the safety of riders, Ele.me has set up a "safe production" special project team and launched an emergency mechanism under special weather. Through weather warnings and safety reminders, the platform has provided riders with pre-tips, including slowing down, avoiding wading in water, and bypassing stagnant water. At the same time, the platform has also optimized the route and dispatched order protection to match riders with more flexible delivery time and shorten the delivery distance, and opened penalty-free measures and abnormal declaration and rejection for riders under relevant circumstances.

Before the bad weather came, Ele.me distributed waterproof bags, raincoats and other rain-proof and waterproof equipment to riders. The platform also carried out safety knowledge courses for riders such as typhoon and rainstorm abnormal weather protection, and prepared ginger soup, hot tea, cold medicine and medical kits for them at the site to provide logistical support.

For merchants who are temporarily offline due to heavy rain, stagnant water, etc., Ele.me will provide temporary closure protection to effectively safeguard the rights and interests of merchants.

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Diao Yinan: Of course Hu Ge was successful, he embarked on a free path

       In the 2019 Sina Entertainment year-end blockbuster project "The Most Beautiful Performance", director Diao Yinan and Hu Ge "South Station Reunion" collaborated to shoot a one-shot short film, with Hu Ge acting as a triangle to recreate the fugitive Zhou Zenong in the film.

  Jackson Yee, who rose to prominence in the film industry with the role of "Little North" in "Young You", also came to a "north-south integration" with the "The Wild Goose Lake" crew. Diao Yinan tailor-made a story for him. Qianxi plays a rebellious and lonely teenager who is inextricably linked to Zhou Zenong. Shu Qi also joined this short film as a special surprise.

  Both short films are additions to The Wild Goose Lake, written and directed by Diao Yinan.

  How are the two stories created? What are some interesting stories on the set? As a Golden Bear Award-winning director, what is Diao Yinan’s understanding of acting?

  Late at night, after the remake of Jackson Yee’s short film, we had a serious chat with Diao Yinan.

  Creating a script for Jackson Yee

  "He is very good at being alone, such a child is rare now"

  Sina Entertainment: The director wrote two short films this time. Let’s talk about Qianxi first. How was this story created?

  Diao Yinan: This story is based on Qianxi’s age and his current appearance to make a creative foundation. He is a 19-year-old boy, his heart is full of rebellion, and he is more introverted, not very flamboyant, very lonely, very quiet, and he has these temperaments in him.

  Therefore, his state may be particularly suitable for what I present to him in this story. His heart is very tolerant and slender, but he is not good at expressing himself. His expression comes from some struggles within.

  In this video, you may see that his inner voice is expressed through an expressive dance, or an expressive body.

  Later, Shu Qi was introduced, and the script was also changed once in the middle. The relationship between the two of them in the play is very delicate. Both of them are very good actors and complement each other, so the length of the film also exceeded the original expectations.

  Sina Entertainment: Although Qianxi’s short film is only a few minutes long, it was actually filmed for a day and a half. What is the reason?

  Diao Yinan: Although the film is very short, the most beautiful performance for the actor is to show his different performance states and performance methods in such a short time, including the psychological activities of his lines, body language, body posture, and the scheduling of his inner emotions.

  So each of our shots is also to help the actors to better complete the performance. The performance is not just the actor’s own business, the performance is the picture, the lighting, the sound and the opponents. All of these create an atmosphere that will help the performance. So these elements of the film in other departments are also very carefully done.

  Sina Entertainment: Regarding this short film, what communication did you have with Qianxi in the early stage?

  Diao Yinan: Mainly music, choose music, how to deal with this music, what functions did you undertake in the movie, and did some explanations and communication.

  Sina Entertainment: Is it the music during the dance?

  Diao Yinan: Strictly speaking, it is not dancing, but rather an externalization of psychological activities.

  Sina Entertainment: So is it Qianxi’s suggestion or your choice to use the song "fall"?

  Diao Yinan: I chose it.

  Sina Entertainment: Have you seen some of Qianxi’s works before? What kind of actor do you think he is?

  Diao Yinan: I have seen "Young You". Not bad, very promising, and young people have a promising future.

  Sina Entertainment: I worked with him once this time. How did he perform on the set?

  Diao Yinan: It is also very quiet on the set, without fighting or making trouble, and without too much contact with others. It is very good to be alone. Such a child is quite rare now. It was only a short two days, so that’s what I observed.

  Sina Entertainment: Does he have some improvisation of his own when he performs?

  Diao Yinan: Yes, for example, during the dance process, he will add some. I said you try to hit and kick, and he will add it according to this thing and play it by himself.

  Sina Entertainment: Did he have any performance that impressed you throughout the cooperation process?

  Diao Yinan: Execution, for example, what I ask him to do, he can execute it, no matter what method he uses, he can give it to me, which is very important for actors.

  Sina Entertainment: Some actors may rely on scripts to act, others on instinct, and some on sincerity. What do you think they mainly rely on?

  Diao Yinan: Maybe it’s based on instinct. Maybe at this stage, he’s a freshman at the Central Academy of Drama. From the perspective of learning acting, he doesn’t necessarily have a lot of skills or experience, so I think he relies more on instinct or talent.

  Sina Entertainment: This time Shu Qi also starred in this short film. How does it feel to work with her?

  Diao Yinan: Of course, she is very understanding, very good at performing, and very experienced. Many times she is able to control herself and the rhythm of the performance with ease on the scene, and I feel very cooperative.

  The South Station party again Hu Ge didn’t have a good time!

  "I hope to see a very kaleidoscopic Hu Ge"

  Sina Entertainment: In the story of Hu Ge, you asked him to play the triangle alone. What was the creative inspiration at that time?

  Diao Yinan: At that time, it was their publicity side. I don’t know who mentioned it. Then I thought it would be very good to use a long shot. The content of the script was written by me. After writing, the shooting process was actually very fast, but it took nearly 8 hours to prepare, which was very interesting.

  I hope to see a very diverse Hu Ge, who has gone through a huge performance span in just over three minutes. From a sissy span to a fugitive, and then to a particularly vulnerable and rich traveler, it is he who presents them all very well in these few minutes. This is very difficult. I think Hu Ge has really made great progress now.

  Sina Entertainment: I read that the script actually only briefly wrote the identity of a conductor, so is this sissy feeling the creativity of Hu Ge?

  Diao Yinan: It’s his idea. Maybe he did some homework in his heart. He also communicated with me in advance, and I said yes, no problem. This kind of performance has a lot of span and tension. In a short period of time, it is like a show, which will let the audience know the ability of an actor to switch between different performance states in an instant.

  Sina Entertainment: Which of these three identities do you think he played the best?

  Diao Yinan: They are all pretty good, and he is very malleable.

  Sina Entertainment: The identity of the fugitive is equivalent to playing Zhou Zenong again. Is Zhou Zenong in the short film in the same vein as in "The Wild Goose Lake", or is there innovation and change?

  Diao Yinan: In the same vein, maybe he can’t get out of "South Station", maybe his mastery of fugitives is what I ask of him in the movie, and the other two are his free play.

  Sina Entertainment: 8 hours of preparation in the early stage, is it mainly to prepare for the dispatch of one mirror to the end? I would like to ask you to introduce the specific difficulty.

  Diao Yinan: All the shots can’t be worse, because there are substitutes to come and go to change positions, and some close-ups can’t be worse, and if there is a slight difference, you will wear a gang. The delicate things of the big full-scale scheduling and close-up are all in this shot, and there are extras in positions, not just Hu Ge, so all departments are required to cooperate, including the people who change clothes should be very fast, and they will wear the gang later.

  This series tests the abilities of all departments, including the transformation of lights, the passing of train lights, and this shot is particularly able to demonstrate that film is a collective art genre.

  So our work site was very quiet that day, and we found out later that because each department was very nervous, we paid attention to our key nodes. Sometimes our filming site was also very busy, but it still didn’t seem so quiet, which meant that some departments might be able to take a break, but everyone was very nervous that day.

  Sina Entertainment: What kind of state is Hu Ge in when everyone is holding their breath?

  Diao Yinan: He was very relaxed, he was very cooperative, and there was no tension, so he took a total of four shots.

  Sina Entertainment: It means that a total of four shots were successful?

  Diao Yinan: I took six or seven shots, and I succeeded in four, and then he played one better than the other. I was also worried that in this situation, the second and third items in the middle might be easy to mobilize emotions, and the fourth item might be tiring, but he also played the fourth item very well.

  Sina Entertainment: I heard from Hu Ge that you and he communicated this script in the background of Double 11.

  Diao Yinan: I asked him to watch some movies before performing, such as "Outlaw". At that time, he seemed to be abroad, and then he said he would watch it. Then as soon as we met on Double 11, we talked about this, and he immediately told me that the first character should handle it like this.

  I thought it was great, he was creating this character, not necessarily according to the script, his own imagination I thought it was okay. Then he also said, it’s really difficult, and he has to test me again. I said that this test is actually fun, so we do it as a fun thing.

  Sina Entertainment: Didn’t he use the word torture? Because the last time I interviewed Hu Ge, he said he was going to be tortured again.

  Diao Yinan: Not yet this time. When we finally finished, he seemed to say, is this the end? It seems that he still wants to continue filming.

  Sina Entertainment: So when you were filming "The Wild Goose Lake", how did you torture him?

  Diao Yinan: The water is dire and the pain of all kinds of flesh and blood. Because many of them are in the wind and rain, in the open air, and in countless sleepless nights, they have a great test on the body and mind.

  The most beautiful performance is to use different methods to meet the requirements of different directors

  "Acting requires the writers, the whole film and all departments to help"

  Sina Entertainment: What do you think is the most beautiful performance?

  Diao Yinan: I think the most beautiful performance is that this actor is a professional actor, and he can cooperate with each director in different ways to fit the performance style required by the director. It is not necessarily that this actor will only follow one acting method to fight all over the world, which is also impossible, because every director has a different film style, and may have different requirements for film performance.

  Then the most beautiful performance is the performance that best fits the style and characters of the movie. As long as you are accurate, he is the most beautiful performance.

  Even if he is quiet and taciturn, at this moment, he is very powerful in the movie, he is the most beautiful. He doesn’t have to use very complicated techniques, he has to read the script, to understand what he is like at the moment when there is a chemical reaction between his performance and the plot.

  Sometimes he can step out of himself and watch from the sidelines; sometimes he has to completely immerse his body and mind in the character and live completely in the character; sometimes he is even required to split a bit to integrate reason and emotion well.

  Sina Entertainment: In the film and television works you have seen, what is the most memorable moment of the most beautiful performance?

  Diao Yinan: There are too many. I like Ma Long Brando’s performances very much. For example, he played "The Wharf", directed by Ilya Kazan. He created a methodological performance in it, including some characters such as the godfather he created later. I am very impressed. There is also an Italian actor named Marcelo Maschoanni. There are many, but I will not give examples one by one.

  But Ma Long – Brando, I think as an actor, he has completed countless works in his life, and the output of his works is very high. There are also bad and poor films here, so his performance will also decline; there are also many films that have entered the history of film, and his image is particularly brilliant.

  So sometimes an actor’s reading of the movie, the choice of the script, and the control of the subject matter will also bear the height of his performance. I don’t mean that an actor only accepts such a very good movie, I mean that sometimes acting requires the help of the screenwriter, the whole film and the whole department.

  Sina Entertainment: When it comes to the development of Hu Ge, he first became very popular as a costume idol drama, and at the age of 35, he encountered a script and film team like "The Wild Goose Lake" when he needed to transition. Why did you think of letting him play Zhou Zenong?

  Diao Yinan: He has a face that particularly moved me, or a certain moment of his appearance that moved me. Then this face can only be given to me by him. Others, no matter how good your acting skills are, but your appearance and your face are useless. So sometimes I look for actors, and I first decide whether he fits the role based on his temperament and his face. Hu Ge broke into the role, so to speak, so the role fits with him.

  Sina Entertainment: Do you think Hu Ge’s current transformation has been successful?

  Diao Yinan: I think of course it was a success. He gave a completely different performance from his previous performance, which is beyond doubt. Then he gained a different experience from previous performances.

  Sina Entertainment: In your opinion, is it necessary for male actors to transition between the ages of 30 and 35? Many people may not receive good projects, and they themselves are very worried.

  Diao Yinan: I believe that many actors want to create characters that can be remembered for a lifetime, but if they can receive such films every day, I don’t think it is possible. For the current film market, for the requirements of movies and the tastes of audiences, they also need to allocate their performance energy and wait for some opportunities.

  Sina Entertainment: Some time ago, Hu Ge’s fans helped him raise funds to support the box office of "The Wild Goose Lake", but he himself has said that he hopes fans will not do such a thing. As a director, what do you think of the phenomenon that many fans are now raising funds to support idols?

  Diao Yinan: Fans are purely a kind of passion, but Hu Ge may be a person with self-esteem, and he is not willing to take advantage of fans in this regard, even if it is a small amount of money, he is not willing. He has to rely on his own strength to speak, and he is very confident in his heart. He also welcomes all kinds of comments about him, and he is ready to welcome all kinds of comments. I think he has done it right.

  Sina Entertainment: In the short film of our most beautiful performance, we collaborated with Hu Ge again. Do you think he has changed since he first made "The Wild Goose Lake"?

  Diao Yinan: Yes, I think he is different from the day we just arrived in Wuhan and just entered the crew for fitting. On the day of fitting, he was still a little scared and a little dazed, but now I think he is very comfortable, and I think only he knows how to get this freedom. Of course, it is not necessarily given by "Southern Station", or "Southern Station" is just the beginning. He has embarked on a path to make himself comfortable, and he has found a way.

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Cannes interview with Liu Tao: Looking forward to Hu Ge’s new film winning awards, I most want to watch Quentin’s "Once Upon a Time in Hollywood"

On May 14, French time, before the opening of the 72nd Cannes International Film Festival, Chopard brand ambassador Liu Tao accepted an exclusive interview. Liu Tao, who came to Cannes for the first time, prepared a white dress with great oriental classical beauty as a "red carpet robe", which was also her first red carpet show at Cannes.

Referring to "The Wild Goose Lake," the only Chinese-language film shortlisted for the main competition this year, Liu Tao said that he had sent his best wishes to the star Hu Ge in advance, hoping that he would win the prize. As a good friend, it was very amazing to see Hu Ge in a film shortlisted for the main competition in Cannes. When it comes to whether there is any film you want to see in Cannes this time, Liu Tao’s first reaction is Quentin Tarantino’s "Once Upon a Time in Hollywood". "The whole world is waiting for this film."

Before coming to Cannes, Liu Tao had just finished filming "The Song Dynasty Palace Ci". Looking back on the filming experience of this drama, she felt that it was the most challenging play since her debut. Not only is it because of the large time span and strong story, but what tests her is to always find the true emotions of historical characters from the heart. Also challenging for her is "Late Night Canteen," directed by Liang Jiahui. "This movie has very few lines, all the actors are in a state, and it is very special to use Chinese cuisine to tell Chinese stories."

The classic white dress was selected for the red carpet dress, and I have wished Hu Ge’s new film the Cannes Award

How many sets of Cannes looks have you prepared this time?

Liu Tao: I chose a dress that I like very much and suits me. There is an embroidery part, and the whole is an oriental classical beauty, but I can’t reveal too much.

Hu Ge’s new film "The Wild Goose Lake" was shortlisted for the main competition unit. Did you communicate with him in advance?

Liu Tao: I congratulate him and hope he can win the prize. He arrived at Cannes on the evening of the 17th, but I flew back to China on the 18th. Otherwise, I really want to stay and watch this film. As a good friend, I am very happy. I think it is very amazing that such a good work can be shortlisted for the main competition in Cannes.

Is there any particular movie you want to see in Cannes this time?

Liu Tao: I really want to see Quentin’s "Once Upon a Time in Hollywood". I believe the whole world is waiting for this movie.

Playing "Late Night Canteen" all depends on the state, and shooting "Song Dynasty Palace Ci" encounters the greatest challenge

In recent years, you have also starred in many movies. Which one is the most memorable?

Liu Tao: The most memorable one for me is the "British Showdown" with Jackie Chan. I played an older Chinese who opened a Chinese restaurant in the UK. The director is a British director. He doesn’t know much about the state of Chinese women at every age. I need to try my makeup again and again. The makeup artist blows wrinkles with glue every time to make me older.

The whole state of the director’s scene is that no one can make a sound, only the actor’s voice can be heard. Over and over again, I hope to inspire the actor’s best state, and there is no trace of performance. His feelings and requirements for me are different from many of the plays I have shot before

What are the differences in the way movies and TV shows are performed?

Liu Tao: The film’s camera sense is more about eyes and limbs, a living soul, and eyes and limbs. TV dramas are more about communicating with the audience, and movies are more about communicating with the camera. I want to give the soul of the characters in the camera. TV dramas are what I want to express to the audience, and the number of lines will be larger and the story will be longer.

: The movie version of "Late Night Canteen" you starred in will also be released this year. Do you have any interesting behind-the-scenes stories to share about filming this drama?

Liu Tao: We shot in Shanghai, and it was also Liang Jiahui’s directorial debut. For me, this opportunity was quite accidental. I don’t think I have made many movies either, but Liang Jiahui had to ask me to buy this role. It happened to be a single mother, and the number of lines was very small. It was all about status. The movie is very special. It uses Chinese cuisine to tell the story of China.

: You starred in the "Song Dynasty Palace Ci" has just been completed. What challenges did you encounter in filming this drama?

Liu Tao: This drama is the biggest challenge for me. I play a real historical character in a historical drama, and the span is very large, and its storytelling really touches me. For acting, in fact, sometimes you know how to interpret the state of a character, but more often you find her true emotions in your heart, and then express them. Director Li Shaohong is very good at using the state of the camera in women’s dramas, and how to interpret the beauty of women in the Northern Song Dynasty. The hair accessories of the Northern Song Dynasty are very simple and not so gorgeous. In terms of comprehensive factors, the challenge is very large, including many scenes like elderly dramas.

This article is an exclusive manuscript. It is prohibited to reprint it in any form without authorization, otherwise legal responsibility will be pursued.

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Beauty "Adventure" @315: Medical Beauty, Tonics and Trust

[Tide Business Review/Original]

March 15th every year is a big test for many businesses.

"Oh, my God, I’m about to get a beauty needle to get a tattoo. I just want to cancel my appointment after watching the exposure of 3.15." Lynn from the editorial department said bitterly.

"Now there are too many beautiful girls on various social platforms. I feel that if I don’t maintain it, I will fall behind my peers. Since the road of medical beauty can’t work, I intend to try daily health and nourishing. This step by step is always safe. " Obviously, Lynn has fallen into the whirlpool of appearance anxiety.

Nowadays, with the rise of social platforms such as short videos, Weibo, and planting grass, this generation of young people began to make great efforts in their appearance. Like Lynn, medical beauty and daily nourishment became their "good medicine" for treating diseases. Among them, in addition to medical beauty, bird’s nest has also become their favorite. Statistics show that since 2019, bird’s nest has become the most popular nourishing product for the post-90s generation. With the entry of the post-00 generation with lower age groups, the consumption share of the younger generation in the bird’s nest consumption group has exceeded 50%.

On the one hand, the consumption of bird’s nest is becoming younger and younger due to the influence of social environmental factors such as appearance anxiety and the rise of Yan’s value economy. On the other hand, the bird’s nest enterprises have also identified the consumption characteristics of young people love figure, and introduced bird’s nest products that are easier and more convenient to eat, such as instant bowl of bird’s nest, stewed bird’s nest and freshly soaked bird’s nest, to directly hit the consumption pain points of the audience.

As Lynn shared, "It may not be easy for me to maintain good living habits for a month, but it is too easy for me to insist on drinking a bottle of freshly stewed bird’s nest a day."

Contemporary young people want beautiful faces, and nourishing consumer goods companies such as medical beauty and bird’s nest easily capture a bunch of young people with products that are quite confusing. This seems to be a two-way process, but the result is likely to be a "beautiful scam".

From rare treasures to popularization, the "controversy" of bird’s nest has never stopped.

In China, bird’s nest is listed as the first of the four traditional precious foods (swallow, abalone, wing and ginseng) in China, and it is regarded as the best food supplement and precious medicinal material. Until the founding of New China, bird’s nest was only a small-scale import.

In recent years, with the improvement of bird’s nest industrial chain and the smooth import and export trade, bird’s nest has become no longer rare in our lives, and the price has gradually become more "close to the people", so that more and more people can afford it.

According to the survey data recently released by Accenture, in China, nearly 400 million female consumers aged between 20 and 60 have a consumption expenditure as high as 10 trillion yuan every year. With the prevalence of topics such as appearance anxiety, age anxiety and health care anxiety in recent years, it has become the consensus of a group of female consumers to be "golden" for beauty.

In addition to daily nutrition and health products, Chinese nourishing has become an important channel for them to keep beautiful. Among the many Chinese nourishing products, bird’s nest has undoubtedly become the top player.

According to JD.COM’s "Report on Women’s Consumption in China in 2022", in 2022, women consumers on the platform of JD.COM ranked fifth in the consumption growth rate of traditional nourishing goods, while among all kinds of nourishing goods for health and beauty, the consumption of bird’s nest increased by three times year-on-year, ranking first in the increase of turnover.

On the one hand, the overall industry is improving due to the surge in demand, but on the other hand, the dispute about the "IQ tax" of bird’s nest has never stopped.

The main components of bird’s nest are water-soluble protein, carbohydrates, calcium, phosphorus, iron, sodium, potassium and other trace elements and amino acids. 100g of dried bird’s nest contains 50g of protein, and the protein content is about five times that of eggs of the same weight, which seems to be very high, but in fact, the average person’s daily consumption of bird’s nest is only a few grams, and the protein content can be said to be diluted very little.

The amazing "bird’s nest acid" recommended by merchants is not exclusive to bird’s nest, and there are many food substitutes with sialic acid. Daily foods such as milk and eggs all contain sialic acid. Many literature reports show that human liver can synthesize enough sialic acid independently.

When we turn our attention to the brand of bird’s nest on the market, take the 45g "Fresh Stewed Bird’s Nest Youth Model" with high sales volume of Xiaoxian Stewed on an e-commerce platform as an example. According to the product parameters of Xiaoxian Stewed, the addition amount of each bottle of dried bird’s nest is 2.2g. If the nutritional content is simply converted, how many nourishing ingredients can we get? Similarly, public product information shows that Yanzhiwu 45g "Fresh Stewed Bird’s Nest at 115℃" has a bird’s nest content of only 2.0g per bottle.

At the same time, the doubts of Xiaoxiandun and Yanzhiwu are also one after another. Consumers are looking at the flowers in the fog, and the labels of some bird’s nest brands "IQ tax" are gradually being taken seriously.

In 2021, online celebrity bird’s nest brand "Xiaoxiandun" was identified as false propaganda by State Administration for Market Regulation, Chaoyang District, Beijing, and fined 200,000 yuan for its use of raw materials, inconsistent production place with propaganda, false production qualification and lack of evidence for "zero addition".

Regarding the fine imposed on State Administration for Market Regulation, Xiaoxiandun responded that this administrative penalty was mainly aimed at Xiaoxiandun’s previous poor publicity in the e-commerce platform, and the relevant public information has been thoroughly investigated and rectified.

In fact, not only Xiaoxian stew, but also the public’s doubts about another bird’s nest brand, Yanzhiwu, have never stopped. In 2021, Yanzhiwu advertised: "I heard that it is better to eat bird’s nest when pregnant." Official website, the State Administration of Market Supervision, shows that the ready-to-eat bird’s nest in Yanzhiwu has not obtained the batch numbers of medicines and health foods, and its business categories are only canned food and beverages.

In April 2022, in the inquiry initiated by CSRC to Yanzhiwu, the nutritional value of bird’s nest, food safety and other issues were the key points. CSRC asked Yanzhiwu to explain the specific propaganda caliber of the company’s advertisements and other related publicity materials, whether there were compliance risks such as false propaganda, and whether the company was subject to administrative punishment.

However, Yanzhiwu did not respond positively to this.

The chaos such as low entry threshold, incomplete consumer cognition, seriously exaggerated nutritional value and huge profits in the industry have filled consumers with many questions when buying bird’s nest.

But in fact, in the bird’s nest industry with a market scale of 10 billion yuan, the bird’s nest brands that are really chosen by the public are not well-known brands such as Yanzhiwu and Xiaoxiandun, but some unknown brands that are hidden under the water and are rarely heard of by individual merchants, Wechat business and self-proclaimed manufacturers.

Without the support of brand reputation, the chaos such as shoddy, chemical bleaching, brushing and gluing is very common in the "underwater market". The chaos in many industries actually reflects the problems that the industry has no clear entry threshold, product quality judgment standards, and lack of quality inspection.

The Yanzhiwu prospectus also mentioned that the threshold of the bird’s nest industry is low, the degree of product standardization is low, there are many small workshops, and the processing mode is prevalent. All practitioners rely on their own retail channels to sell, and the market is very scattered.

These "chaos" also make consumers hesitate when spending bird’s nest. According to the statistics of Magic Mirror Market Intelligence, in Q4 of 2020, the online bird’s nest market in China reached a peak of over 2 billion yuan, and then it went down successively. In the first half of 2022, the sales volume dropped by over 20% year-on-year.

Chinese nourishing industry involved in the "whirlpool" of IQ tax

With the rising consumption of factors such as "face value economy", "self-satisfaction economy" and "health-preserving economy", traditional Chinese nourishing products such as gelatin, medlar and ganoderma lucidum, including bird’s nest, have become the first choice for contemporary young people to supplement their health. According to CBNData’s "New Food Shangism" report, the growth rate of traditional tonics has exceeded 20% for two consecutive years. In the past three years, the post-90s generation has become the backbone of online purchase of traditional nourishing nutrients.

But in fact, whether it’s bird’s nest, flower glue or donkey-hide gelatin cake, frequent "IQ tax" disputes have also involved the "Chinese nourishing" with high hit rate in the "whirlpool" of IQ tax.

For example, instant glue, in recent years, the heat of instant glue continues to rise, and the growth momentum is strong. Merchants promote the nourishing effect and medicinal value of flower glue, which can supplement collagen. Guanzhan, Lizhan and other brands quickly broke into the "health bureau" of young people with "fresh stew in the original bottle" instant gelatin. However, the voice of controversy followed. As the core raw material, fish glue has different quality, different content, different nutritional value and different pricing. As a result, some consumers said that the raw materials used by some gum brands belong to the kind of gum with low nutritional content, which can not play a nourishing role, which is basically equivalent to paying IQ tax when buying it.

On the e-commerce platform, the unit price of instant flower gum ranges from less than 20 yuan per bowl/bottle to more than 70 yuan per bowl/bottle, with a large span. But these goods with different prices and brands may come from the same factory. From the product introduction information of several ready-to-eat rubber products on the market, we found that Guanzhan, Jiaoqu (some products), Chiji, Jiaoqi and Chenshi Nourishing Hall are all manufactured by the same foundry.

At the same time, the controversy over the nutritional value of Ejiao, also a Chinese nourishing giant, has never stopped.

The controversy of "IQ tax" gradually submerged the efficacy of Chinese nourishing, but in fact, is it really that the product itself is IQ tax, or is it that the product is "IQ tax" caused by unscrupulous merchants infinitely magnifying the effect of the product itself for commercial benefits?

Chinese tonic, which has been circulated for thousands of years, is being pushed to the high platform of "IQ tax" by commercial interests. And these disappearing trusts are gradually disintegrating the commercial living space of a single category.

03 Medical Beauty: A Beautiful "Trap"

When we turn our attention to the medical beauty industry at the beginning of the article, the "trap" brought by information asymmetry is also common.

Just like Jiti Factor Biotechnology Co., Ltd. and Guangdong Yutaimei Biotechnology Co., Ltd. exposed at this 3.15 party, according to the enterprise survey APP, they were established only for half a year.

Medical beauty is between medical treatment and consumption, and it is a highly professional and risky industry. However, in fact, illegal institutions, unlicensed doctors, counterfeit products and other industries in the medical beauty industry are rampant now, and micro-plastic surgery of medical beauty is also a potential "dangerous plastic surgery".

In the CCTV 3.15 party in 2022, the chaos of medical beauty training has been pointed out, exposing the problems of medical beauty practitioners with no threshold, quick success and zero foundation.

Ai Media Consulting data shows that the growth rate of non-surgical beauty in China’s medical beauty market is 40%, which is much higher than the growth rate of traditional surgical beauty. The rapid growth has made more people see the market dividend, and for a time, the medical and beauty industry has entered a stage of barbaric development, which is mixed and disorderly.

According to iResearch’s White Paper on Insights into the Medical Beauty Industry in China in 2020, as of 2019, only 14% of institutions in China are legally and compliantly engaged in medical beauty projects, and only 28% are legal medical beauty doctors. On the contrary, the number of "black institutions" exceeds 80,000, which is six times that of compliance institutions. There are more than 100,000 illegal practitioners, and the rate of genuine injections in the market is only 33.3%, that is, one genuine injection is accompanied by at least two illegal injections.

CCTV pointed out that more than 90% of the equipment in illegal medical beauty places are fake, and about 100,000 people are killed and disabled in illegal illegal medical cosmetology every year.

Medical beauty has always been called "the profiteering industry in the field of medical consumption". In recent years, the fiery Light medical cosmetology project has made many medical beauty institutions earn a lot of money and become a good business comparable to Maotai. However, the scale of the medical and beauty industry has been continuously subdivided and expanded, and the barbaric growth has also spawned many industry chaos. The negative reports of the industry, such as making appearance anxiety, driving up project costs, online loan collusion and contract fraud, have emerged one after another, and the medical and beauty industry is consuming the trust of consumers.

The medical beauty industry should be a place to "build dreams" for those who pursue beauty. However, driven by commercial interests, some institutions may be "lucky" for a while and earn high profits, but from the long-term development of the industry, these "original sins" will eventually lead the whole industry into a "wrong path".

Those serious medical and beauty enterprises will eventually become victims of the industry because "bad money drives out good money".

Year after year, the 315 party will always come as scheduled, from fake fragrant rice to medical beauty chaos, all of which are our daily life. As an ordinary person, of course, you can’t feel the charm and interest of business from a macro perspective, but the process of buying goods and consuming itself can give consumers the most direct satisfaction from the spiritual and physical levels.

Just like the theme of this year’s 3.15 party: illuminate consumer confidence with the light of honesty. No matter how business develops, its essence is still the delivery and circulation of value, and the cornerstone behind it is trust. In fact, Tide Business Review always believes that no matter how many controversies are experienced, the power of consumption will always be upward.

"Whether eating or becoming beautiful is a major event in my life. Although I may not be able to eat fragrant rice and make medical beauty recently, rice is more than fragrant rice, and beauty is more than medical beauty. " Lynn said helplessly.

You see, consumers are so cute and business is so charming.

通过admin

Choose sleep aid health home appliances with standards

China Consumer News Beijing News(ReporterSang XueqiOn November 29th, the 2023 China Health Home Appliance Conference hosted by Zhongjiayuan (Beijing) Testing and Certification Co., Ltd. was held in Beijing. The forum was held online and offline with the theme of "Certified Sleep Aid · Health Companion". The meeting showcased 7 advantageous products that have obtained the first batch of CHCT "Sleep Grade Low Noise" certification in 2023.

"From the initial establishment of a health appliance evaluation system, to the launch of health index certification, and now that mandatory national standards for health and safety are about to be introduced, the health appliance industry has developed rapidly." Zhang Xiao, deputy director of the Testing Institute of the China Household Appliances Research Institute, pointed out that the development trend of health appliances in the future will eventually move towards scene evaluation, towards the evaluation of people, and sleep is one of the most important household health scenarios. Factors such as sound, light, temperature and humidity that affect sleep are closely related to home appliances.

According to reports, in 2021, the China Home Appliance Research Institute, as a pilot unit, undertook the national household appliance consumer product standardization pilot project (smart and healthy home), and sleep assistance was also one of the key research topics.

Chen Yanbo, a PhD from the Institute of Pattern Recognition at Beijing University of Technology, said that sound, light, color, temperature, smell, etc. are all factors that affect the sleep environment. An individual’s emotional state also has an impact on sleep, and it not only directly affects sleep quality, but also largely shapes people’s perception of the surrounding environment.

It is reported that the China Home Appliance Research Institute and the China Standardization Association have approved two group standards, "Technical Requirements and Test Methods for Sleep Assisting Functions of Air Conditioners" and "Technical Requirements and Test Methods for Sleep Assisting Functions of Massage Chairs", to promote the development of the home appliance industry in the direction of healthy sleep assistance. For the first time this year, CHCT "Sleep Grade Low Noise Certification for Household Appliances" was launched, aiming to take an important step in the evaluation of sleep scenes from the perspective of noise. Zhang Weichao, deputy director of the Health Appliance Testing Center of Zhongjiayuan (Beijing) Testing and Certification Co., Ltd., explained that the sleep assistance function of an air conditioner refers to the improvement of environmental conditions such as temperature and humidity, airflow, sound, light, and smell, so as to assist in creating a better sleep environment and help users fall asleep or improve sleep quality. Its core technical indicators mainly include noise, air supply function, comfort, display light source, temperature and humidity control function, odor release, air purification, fresh air function, and sleep assistance substances. The sleep assistance function of a massage chair refers to the function of relying on mechanical pressure, air bag pressure, material magnetism, and electric heating to act on certain parts of the human body, thereby helping users fall asleep or improve sleep quality. The core technical indicators mainly include heating function, magnetic function, odor release, and special functions. Cradle mode, pressing feet, shoulder and neck massage and whole body stretching massage, etc.). "The formulation of these two standards has given specific quantitative indicators for the sleep assistance function of home appliances, and opened up the road for the sleep assistance field of home appliances," Zhang Weichao said.

Chen Songtao, director engineer of the Health Home Appliance Testing Center of Zhongjiayuan (Beijing) Testing and Certification Co., Ltd., said that the "sleep-level low-noise" certification of home appliances is designed to meet consumers’ growing requirements for sleep scenes and quality of life. It places strict requirements on the noise in the life scenarios of home appliances, and it is necessary to ensure the basic performance indicators of home appliances under the premise of low noise. At present, the certification covers humidifiers, fresh fans, air purifiers, dishwashers, washing machines, clothes dryers, electric clothes dryers, electric toilets, and cleaning robots. The product categories will continue to expand in the future. " The certification implementation rules specify the corresponding technical requirements and test methods for each product, and the index requirements are more stringent, and they are set according to the characteristics of the product. "Chen Songtao said.

In addition, *******, director of the Secretariat of the Health Care and Similar Appliances Sub-Technical Committee of the National Household Appliance Standardization Technical Committee, said that the formulation of three mandatory national standards, "Household and Similar Appliances, Electrical Appliances Safety Specifications", "Household and Similar Appliances, Energy Conservation and Environmental Protection Specifications" and "Household and Similar Appliances, Health and Safety Specifications", is in the final stage. These three mandatory national standards will replace more than 100 current mandatory standards for home appliances. Among them, the health and safety standards are streamlined and integrated with GB 21551 series standards, GB 17988 and GB 19606 standards, and the technical indicators are mainly divided into two directions. On the one hand, it is health and safety, including ultraviolet leakage, noise, electromagnetic radiation (EMF), ozone leakage, TVOC concentration, and hygiene and safety of food contact materials. On the other hand, it is health protection function, which currently mainly involves air purification, sterilization, virus removal, antibacterial and antifungal materials, and antiviral materials.

"Home appliance consumers pay more attention to quality and price ratio, and consumer demand is also showing a polarized trend. Therefore, the development of healthy home appliances needs to identify the segmented needs of consumers." Wang Hongji, general manager of the white electronics business department of Beijing Zhongyikang Times Market Research Co., Ltd., believes that the trend of integration of home appliances and home improvement is becoming more and more significant, and in the future, healthy home appliances need to implement healthy functions in the scene. In the future, healthy home appliances will show effective integration with intelligence, integration with energy-saving products, high-end products, partition washing, and healthy and clean home appliances. There are seven development trends of refrigerator sterilization and preservation, and healthy sterilization and air conditioning.

通过admin

Arctic soda is back, and some say "all Beijingers should celebrate it."

As soon as they go to work in the early morning, the sound of "ding ding ding bang" can be heard in the factory of Yiqing Food Group in Daxing District, Beijing. Workers are unloading baskets of empty glass bottles from trucks and moving them into the warehouse. Each glass bottle has a white polar bear printed on it, with three Chinese characters at the bear’s feet: Arctic Ocean.  

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Arctic Ocean is a time-honored brand of Beijing’s native orange soda.For Beijingers, Arctic soda is like White Rabbit toffee for Shanghainese and Wufangzhai zongzi for Jiaxing people. It is a brand that can evoke deep nostalgia.It was born in 1950 and flourished in the Beijing beverage market for a while, but it disappeared after the 1990s. 

 

Like many old brands, Arctic Ocean has experienced a long period of loneliness under the wave of China’s economic transformation and state-owned enterprise reform. During this time, the market is surging with Coca-Cola, Pepsi, Sprite, Mirinda… In 2011, when the Arctic Ocean, which had disappeared for 15 years, reappeared, some people said that "all Beijingers should celebrate this."

As soon as the Arctic Ocean soda went on sale, it was welcomed by consumers in Beijing.


Synonym for soda

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Every older Beijinger has a story about the Arctic Ocean. Back then, in the summer, there was a large block of ice in front of the common corner grocery store, and the Arctic Ocean soda was lying on the ice. The boss sat on the side, turning the glass bottle from time to time to make the soda chill more evenly. 

 

A few children who had been playing wildly outside for half a night ran over and bought a few bottles of soda. They raised their necks and drank it "Gudong Gudong", while not forgetting to stroke the soda one by one from left to right with their oblique eyes. After a row of soda was turned over, the bottle in their hands just finished drinking, the children deliberately burped and laughed at each other. After returning the empty bottle to the store, they continued to sprinkle girls outside.  

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A dime – in his fifties, Li Qi still remembers the price of the Arctic Ocean in his youth.Today, he is the general manager of Beijing Yiqing Food Group, in charge of two brands of Arctic Ocean soda and Yili bread. Li Qi is a native of Beijing, with a burly figure and a loud voice. When he goes to work, he always likes to walk around the workshop, see the empty glass bottles shipped back one by one, cleaned and disinfected, refilled with soda, and shipped to various places "Ding Ding Bang".  

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What a friendly voice, it once rang in the large and small hutongs of Beijing, causing countless children to lose their homework and make a lot of effort. In the 1970s, in the most glorious years of the Arctic Ocean, it became almost synonymous with soda.Wang Xuliang, an electrician who has worked in the Arctic Ocean for nearly 40 years, said that at that time, the people who picked up the goods were waiting in the workshop, and the tricycles carrying soda were lined up from the factory to the street. 

 

Li Qi was less than 20 years old at the time, and had just been assigned to another time-honored food factory in Beijing, Yili Bread. Yili was founded in Yuyuan Road, Shanghai in 1906, and moved to Beijing in response to the call of the "prosperous capital" in the early days of the founding of New China. Like Arctic soda, Yili Bread also enjoyed the glory of giving up one’s name in the Beijing market at the time.

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Vanishing Brand

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But times have changed. The Third Plenary Session of the Eleventh Central Committee in 1978 put forward the strategic decision of "reform at home and opening up to the outside world." Deng Xiaoping said: "The current world is an open world."  

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At that time, Li Qi, who had just entered the factory, was completely unaware of the changes in the outside world. Like his co-workers, he was proud to be an employee of a state-run factory. In the bakery in Yili at more than 40 degrees Celsius, he used his hands wearing two layers of heat-insulating gloves to remove the bread molds from the oven, and then knocked the baked bread one by one from the mold upside down. After finishing this string of work, the heat-insulating gloves were hot, and his hands trembled lightly. He adjusted the gloves back and forth, and continued to remove a batch of bread from the oven. When the day’s work was over, a bottle of Arctic soda was the best comfort. 

 

Coca-Cola entered China in the same year that Mr. Li entered Yili. At first, the Chinese didn’t seem to like the taste of traditional Chinese medicine. But soon, everyone began to see the tricks of foreign soda. Every weekend, in major shopping malls in Beijing, Coca-Cola employees hold colorful balloons marked with the Coca-Cola logo and sell to customers, buying a bottle of Coke for 50 cents and giving away a balloon or a pair of packaged chopsticks.

  

The promotion caused a lot of shock. Some newspapers immediately issued articles criticizing the practice, saying that the practice "invades China and introduces the capitalist way of doing business."Soon, the order came from above: Coca-Cola can only be sold to foreigners in China, and "one bottle is not allowed to be sold to Chinese people."  

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Li Qi, who was still a bakery worker at the Yili Bakery at the time, realized that change was really coming, and the ban was probably unbearable. Sure enough, within a year, the ban was lifted and Coca-Cola was allowed to resume domestic sales. Two years after Coca-Cola entered China, Pepsi followed. In the following years, foreign companies flocked in. In the Beijing market, the dominance of the Arctic Ocean is in jeopardy.  

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In 1994, Chinese companies set off a wave of joint ventures. The government brokered a joint venture between Arctic Ocean and Pepsi Cola. Across the country, there are six other famous beverage factories: Shenyang Bawangsi, Tianjin Shanhaiguan, Qingdao Laoshan, Wuhan Bridge, Chongqing Tianfu Cola, and Guangzhou Asia Soda. They wanted to expand their operations with foreign capital, but they gradually drowned in the wave of foreign soda and gave up the Chinese soda market.The industry later called it the "flooded seven armies" incident. 

 

Soon after the partnership between Arctic Ocean and Pepsi, the brand was "frozen". After more than a decade, it was difficult to find Arctic Ocean soda in the market. Six other domestic beverage brands were also abandoned by Coca-Cola and Pepsi one after another. Only years later did the domestic business community understand that this was a strategy for international companies to eliminate local competitors.

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Return of righteousness

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The Yili Bakery, where Li Qi was working at the time, encountered a similar dilemma: First, it established a joint venture with the international giant Nabisco to establish "Yili-Nabisco". After a few years, the word "Yili" in the company’s name disappeared, and a few years later, Yili Bread also stopped production. In 1992, The Beijing Evening News published a letter from a reader with the headline "Where Did Yili Bread Go?"After reading Li Qi mixed happiness, sadness is the national brands disappear one by one, happy is that people still miss them.  

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There was also a piece of news at that time, which in a way that made people laugh and cry, pinned the thoughts of Beijingers for time-honored brands. In 1995, the industrial and commercial bureaus of Chaoyang, Haidian, Fengtai, Chongwen and other districts in Beijing received reports one after another, saying that the Arctic Ocean soda sold in the market was mixed with fish and eyeballs. After searching for thousands of bottles of counterfeit Arctic Ocean, the industrial and commercial law enforcement officers followed the lead and found a regular beverage factory located on the outskirts of Beijing, and found a large number of Arctic Ocean soda and empty bottles in the workshop and warehouse. In the ingredients room, the law enforcement officers saw two bottles of soda with color labels and the words "Pepsi-Arctic Beverage Co., Ltd." on the lid. One was real and one was fake. The law enforcement officers asked the beverage factory manager, what happened? The factory manager mumbled out a few words: This bottle of real Arctic Ocean is a counterfeit specimen. He admitted that the fake Arctic Ocean was customized according to the requirements of the wholesaler.Despite the start of spring and the cooler weather, the beverage factory sells hundreds of cases of counterfeit Arctic Ocean every day.  

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At this time, the genuine Arctic soda factory has been shut down. In the old factory building at Shazikou outside Yongding Gate, the dust is full of machines, and in boredom, there are occasional chats of workers. Wang Xuliang, an electrician, said: "More than 2,000 workers have been laid off, and only a few of us are left. We stay behind to watch the factory building, and by the way, we repair the staff dormitory." In a few years, even the old factory building has been demolished, and the office buildings that have risen on the original site have nothing to do with the Arctic Ocean. The Arctic Ocean has disappeared, leaving only counterfeits to flaunt and newspapers to conjure souls.  

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After reading the newspaper news, Li Qi made up his mind to get the time-honored brand back. In May 1995, with the start-up capital of 500,000 yuan given by the factory, he started a "third industry" business in an old factory building of 300 square meters outside the South Second Ring Road. Still making bread, more than a dozen people are responsible for their own profits and losses. Li Qi named the product "Righteous King".

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Yili came back from the dead. In 2001, Li Qi’s bakery merged with another factory and was renamed "Yili Bread Factory". In the following decade, Yili’s classic products, fruit bread and vitamin bread, occupied hundreds of shopping malls and supermarkets in Beijing. In 2012, the self-operated chain "Centennial Yili" appeared on the streets of Beijing. 

 

The next comeback is the turn of the Arctic Ocean.

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Looking for "Original"

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In 2011, Coca-Cola’s 15-year license to operate the Arctic Ocean brand expired, which meant that the Arctic Ocean was lifted and could be returned to the market. A few years later, when Chongqing Tianfu Cola, which was destroyed by the "Seventh Army of the Drowned" at the same time, returned, a local newspaper described the scene:"The base color of the spray painting is gray like a Holocaust memorial, with some mottled black on it, and the four red characters of’Tianfu Cola ‘are printed on it. This is a rare comeback ceremony with a strong tragic atmosphere."According to reports, the background music of the event that day was "My Chinese Heart". Domestic beverage brands have been lost for nearly 20 years, and international brand beverages are overwhelming. The comeback of time-honored brands looks tragic and lonely.  

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Li Qi, who had been making bread for half his life, was ordered to take over the Arctic Ocean under such circumstances. 

 

When the Arctic Ocean returns, the first thing to do is to restore the original taste. The heart of the drink lies in the formula. The most legendary in the industry is Coca-Cola, which has been kept secret for more than 100 years since its inception in Atlanta in 1886. It is said that its handwritten secret recipe is hidden in a bank safe.  

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In Beijing in 2010, Li Qi dug out the archives kept by the technical department from the warehouse. The recipe for the Arctic Ocean is handwritten on white paper and packed in a blue plastic folder.Notes on the folder: storage period, permanent; classification, secret.  

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The ingredients are water, carbon dioxide, orange juice concentrate, sugar, additives and orange oil. What makes the Arctic Ocean special is orange oil. It is cold-pressed and separated from the peel of oranges and is a natural flavour and colouring agent. It is the most precious part of oranges. A ton of oranges produces only 6kg of oil. The source of the orange determines the quality of the orange oil, which in turn determines the taste of the soda.  

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In the past, the Arctic Ocean used to purchase the "Dahongpao" red oranges produced in Wanzhou, Chongqing. More than a decade later, when Li Qi led his technicians to Wanzhou, the original orange production area has changed, and the processing plants they used to cooperate with have long since disappeared. They traveled all the way west, and finally settled in Nanchong, Sichuan. Nanchong is located in the shallow hilly area of the upper Jialing River, with water quality of Class II, and the "Dahongpao" produced is of good quality.  

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The raw materials were determined, but the research and development did not proceed smoothly.The soda prepared according to the "secret recipe" is not the original taste, and it is even "hard to drink".There are countless factors that affect the taste of food: raw materials, air, water, equipment, workers… After more than ten years, these factors have changed. Naturally, the taste of the debugged soda will also change.  

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The old formula has failed. In addition, the properties of soda are also difficult. Technicians found that orange oil is insoluble in water. The general method is to use emulsifiers, but small amounts cannot be dissolved. Large amounts affect the taste.

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Rebuilding the Arctic Ocean is far more than just a picture of the gourd.

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Rebuilding the Arctic Ocean

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While he was tuning his soda recipe, Mr. Li was looking for soda production equipment. The original Arctic company was gone, the team was gone, and the production line was gone, leaving an old brand empty. At an industry fair at the Beijing International Exhibition Center, Li Qi was struggling to find equipment when an elder next to him said: "I’m from the old Arctic Ocean."  

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Li Qi looked at the old man in front of him. He was about 60 years old and tall. His name was Ma Qian. He entered the factory in 1972. At that time, the Arctic Ocean was still called the Beijing People’s Food Factory. Once in the factory, he was assigned to the soda workshop to deal with machines. In the 1980s, he went to Iraq to assist in the production of local beverages. He worked for Pepsi Cola there for two years and was exposed to advanced Italian and German machinery.  

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After returning to China, Ma Qian was promoted to director of the Arctic Ocean workshop. He couldn’t figure out how the joint venture between Arctic Ocean and Pepsi at that time."I’ve been in charge of the equipment in the workshop. At that time, when it was said that you were from Arctic Ocean, no matter where you went, people knew you. Arctic Ocean is very well run, and there is no need to partner with others. I don’t understand the approach after the joint venture. There is no hope for this brand."He quit his job and opened a factory in Tongzhou to produce beverage equipment. 

 

When he met Ma Qian, Li Qi had just taken over the Arctic Ocean, but he had already heard of this old workshop director and skilled technician. "I’ve heard of you, let’s talk." Li Qi said.  

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Knowing that Li Qi was going to recreate the Arctic Ocean, Ma Qian said: "I learned my skills in the Arctic Ocean now, and all the technical training was sent by the Arctic Ocean. What I know should be given back to the Arctic Ocean for free." This coincidence not only prompted Ma Qian to become a new shareholder in the new Arctic Ocean, but also a senior consultant in solving technical problems of equipment. 

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Mr. Ma’s company supplied Arctic Ocean with pre-equipment such as ingredients and refrigeration. In addition, Arctic Ocean also imported a production line from Nanjing Light Industrial Machinery Group (hereinafter referred to as Nanqing). Nanqing has an unusual connection with Arctic Ocean: it once provided the first production line for the old Arctic Ocean to imitate Japan’s Mitsubishi, and the current chairperson was an apprentice of Arctic Ocean in the 1980s. So, like Ma Qian’s equipment, Nanqing’s production line has the genes of the old Arctic Ocean from the beginning. The equipment solves the problem that has plagued Li Qi before – that orange oil is insoluble in water. The new process uses a high-shear emulsifier to split the orange oil into tiny ions, which are then matched with a suitable amount of emulsifier.  

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The imitation journey took half a year. Li Qi had forgotten how many formulas he had tried, the only thing he remembered was the strict taste review after each development.Each time a recipe is developed, it is first tasted by three technicians, and then given to a team of dozens of people. This team is made up of people who have drunk the old Arctic Ocean and people who have worked in the old Arctic Ocean.When the last batch of experiments came out, Ma Qian supported his master, the first generation of Arctic employees, to the factory to determine the final taste. Master picked out a bottle and said, "This is it."  

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Then things went smoothly: Li Qi hired young designers with overseas study experience to redesign the polar bear logo in the Arctic Ocean. The new logo has a traditional shadow but is more flexible. 

 

Sales channels are not difficult to choose, but those mom-and-pop stores that are scattered all over the hutongs.These mom-and-pop shops, often only a few square meters in size, penetrate deep into Beijing’s capillaries but are ignored by big dealers.The Arctic Ocean soda that is deep in everyone’s memory was once displayed on the large ice cubes in front of these small shops.  

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On a sweltering August morning in Daxing, Li Qi watched as workers moved boxes of empty glass bottles back into the warehouse overnight. "How much did you sell last month?" he asked. 

 

"3.30 million boxes," Hu Zhiyong, the head of storage, replied.  

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On another 37-degree-Celsius sauna day, Li Qi wiped the sweat from his forehead and nodded at Hu Zhiyong.He forecasts that his goal of selling 800 million yuan this year is promising.  

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Twenty kilometers away, on the streets of downtown Beijing, thirsty passers-by opened a bottle of Arctic Ocean, "Gudong Gudong" was just a few bites, and a burst of orange fragrance lingered in the throat for a long time. "It’s still the smell!" 

 

Only Li Qi and his friends know that the Arctic Ocean is no longer "original".