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Jiangxi Mingdao Consulting Successful Case Sharing and Analysis

Successful cases of Jiangxi Mingdao Consulting

Introduction to the editor

In today’s highly competitive market environment, the success of enterprises often depends on their management level and the effectiveness of strategic decisions. Jiangxi Mingdao Consulting, as a professional management consulting agency, has helped many enterprises achieve transformation and upgrading with its rich industry experience and professional team. This site will introduce in detail the successful practices and lessons of Jiangxi Mingdao Consulting in different fields through several successful cases.

Case 1: Optimization of the production process of a manufacturing enterprise

Jiangxi Mingdao Consulting Successful Case Sharing and Analysis

1. Background

A manufacturing company has been facing the problem of low production efficiency and high cost for a long time, resulting in a decline in market competitiveness and serious loss of customers. The management of the company decided to seek the help of an external consulting firm to optimize the production process and improve the overall efficiency.

2. Consultation process

Jiangxi Mingdao Consulting team first conducted a comprehensive investigation and analysis of the company’s production process to identify major efficiency bottlenecks. Through in-depth communication with the company’s management and employees, Mingdao Consulting proposed a series of optimization plans, including:

Introduce lean production concepts to reduce waste.

Redesign the production line layout to improve operational efficiency.

Implement staff training to improve operational skills.

3. Implementation effect

After three months of implementation, the company’s production efficiency increased by 30% and production costs were reduced by 20%. Customer satisfaction was significantly improved, and the company’s market share also increased. This case shows that through scientific management consulting, companies can achieve qualitative changes in production efficiency.

III. Case 2: The market strategy adjustment of a retail enterprise

1. Background

With the rise of e-commerce, a traditional retail enterprise is facing the severe challenge of declining sales. In order to adapt to market changes, the enterprise decided to seek the assistance of a professional consulting firm to formulate a new market strategy.

2. Consultation process

Jiangxi Mingdao Consulting conducted an in-depth analysis of the company’s market environment and identified the following key issues:

Consumer preferences have changed, and online shopping has gradually become mainstream.

Competitors’ pricing strategies are more flexible.

Based on the above analysis, Mingdao Consulting has put forward the following market strategy adjustment suggestions:

Strengthen online sales channels and establish an e-commerce platform.

Accurately target customers through big data analytics.

Optimize the layout of offline stores to enhance the shopping experience.

3. Implementation effect

After six months of adjustment, the company’s online sales increased by 150%, and the traffic counting of offline stores also rebounded. Overall sales grew against the trend, and the company regained its market competitiveness. This case shows the importance of flexible adjustment strategies in a rapidly changing market environment.

IV. Case 3: The rebranding of an educational institution

1. Background

An educational institution has a certain reputation in the industry, but with the intensification of competition, the brand perception gradually blurred and the market influence declined. In order to enhance the brand value, the institution decided to rebrand.

2. Consultation process

Through market survey and consumer interviews, Jiangxi Mingdao Consulting Team found that the agency has obvious deficiencies in brand positioning and market communication. To this end, the consulting team developed the following brand rebranding plan:

Clear brand positioning and highlight educational characteristics.

Design a brand new logo and promotional materials.

Develop an integrated marketing communication plan to enhance brand exposure through multiple channels.

3. Implementation effect

After the rebranding, the organization’s visibility and reputation were significantly improved, and the number of enrollment increased by 40%. The brand value of the organization was also effectively enhanced, successfully attracting more quality partners. This case highlights the importance of brand management in the long-term development of enterprises.

Case 4: Organizational change in a technology company

1. Background

With the rapid changes in the market, a technology company found that the original organizational structure and management model could no longer adapt to the new business needs, resulting in poor internal communication and slow decision-making. The company decided to make organizational changes to improve its ability to respond to the market.

2. Consultation process

The Jiangxi Mingdao consulting team made the following recommendations for change through internal interviews and process evaluations:

Redesign the organizational structure and establish a cross-functional project team.

Introduce agile management model to shorten the decision-making chain.

Strengthen cross-departmental collaboration and communication among employees.

3. Implementation effect

After the implementation of the change, the company’s project delivery cycle was shortened by 30%, and the response time to customer feedback was greatly improved. Employees’ work motivation and satisfaction have also increased, and the overall team collaboration is smoother. This case shows that organizational change is an important means for enterprises to adapt to market changes and enhance their competitiveness.

Case 5: Risk management improvement of a real estate company

1. Background

A real estate company in the process of rapid expansion, faced with the problem of poor project risk control, resulting in financial losses and reputation damage. The company decided to introduce professional consulting agencies to improve risk management capabilities.

2. Consultation process

Jiangxi Mingdao Consulting team first conducted a comprehensive assessment of the company’s risk management status and identified key risk points. Subsequently, the following risk management improvement plans were proposed:

Establish a sound risk management system and clarify the division of responsibilities.

Introduce threat and risk assessment tools to monitor risk throughout the project lifecycle.

Carry out risk management training for all employees to raise their awareness of risk.

3. Implementation effect

After a year of hard work, the company’s risk management system was initially formed, and the risk loss rate of the project was reduced by 50%. The company’s reputation and market trust were also effectively improved. This case emphasizes the importance of risk management in the sustainable development of enterprises.

VII. Small series summary

Through the above successful cases, Jiangxi Mingdao Consulting has demonstrated its professional ability and rich experience in different fields. Whether it is production process optimization, market strategy adjustment, or brand remodeling, organizational change and risk management improvement, Mingdao Consulting can provide practical and effective solutions for enterprises. These cases not only provide reference for the transformation and upgrading of enterprises, but also provide valuable experience for the development of the management consulting industry.

In the future, Jiangxi Mingdao Consulting will continue to adhere to the service concept of "professional, efficient and innovative" to help more enterprises meet challenges, seize opportunities and achieve sustainable development.

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In Dongxi Lake, meet the rural life you long for!

The following article is from Wuhan Airport, the author of Dongxihu Financial Media

Wuhan Airport.

Dongxi Lake news and information release, regional situation introduction, investment attraction, scenic spots, rural tourism, etc

Click on the image to see more of the collection

Away from the hustle and bustle of the city

Embark on country trails

Experience country life

****

Every weekend.

Many migrant workers have the idea of "fleeing" the city

The place where the editor wants to recommend "escape" for everyone today is

Township Bancihui Scenic Area in Dongxihu District

"For the children’s summer vacation, take them to the Township Bancihui Scenic Area to stay in a boutique homestay and feel the leisurely countryside. Now it’s really different to travel to Cihui!" Recently, Li Yuan, who lives in Qingshan District, ended his leisure trip in the Township Bancihui Scenic Area with his children, and praised it repeatedly when checking out.

"In the past, tourists came to Cihui for tourism, experienced picking in the morning, ate agritainment at noon, and returned home in the afternoon." According to the relevant person in charge of Cihui Street, in the first half of last year, three homestay companies, such as Wanyi · Half-idle, Wanyi · Xiaojing, and Individual World · Secret Land, were introduced into Cihui Street. Especially since the summer, although the hot weather has affected projects such as barbecue, camping, and picking, it is difficult to find a boutique homestay.

Township partner Cihui’s explosion

It’s accidental. It’s inevitable.

Cihui Street is located in the southwest of Dongxihu District. Shiliuhong Village within the jurisdiction is the earliest "Internet celebrity village" in Central China. In recent years, Cihui Street has built a township companion Cihui Scenic Area covering Yadu and Caijia communities with the help of its original brand and traffic advantages.

The scenic spot has successively opened more than 10 scenic spots such as "Deer in" Happy Camp, Parent-Child Vegetable Garden, Wisteria Art Street, and Artist Farm, forming a beautiful style and rich business model of "one scene per household and one painting per village".

The newly built parking lot in the scenic spot can accommodate more than 300 private cars. Tourists can scan the code to take a battery car and shuttle between the villages.

"In the current Township BanCihui Scenic Area, you can still have a drink and sing a song with your friends." Ms. Chen, a citizen, is a native Cihui person. According to her recollection, in the past, the state of the elderly in the village bay was sunrise and sunset. After the transformation of Township BanCihui Scenic Area, residents and tourists have a different new way to play in Township BanCihui.

In the countryside, sing freely with the wind and feel the different beauty of music. Every day, there are concerts of different tones here. Three or five friends gather together in the small courtyard, and the atmosphere is directly filled. Everyone drinks small wine together to make the memory last longer.

It is worth mentioning that in the Township Bancihui Scenic Area, there is a "Haha Le Happy Town" whose name makes people haha. This is not only an outdoor powerless park with climbing, sliding, drill tubes, ladders, and swings, but also a water park composed of more than ten facilities such as banana boats, rotating waterways, surf horns, and passionate slides.

Every facility has been carefully designed, where you can unleash your enthusiasm and vitality to the fullest. Whether you are a young person who likes to cool down or a family looking for fun with children, Haha Le · Happy Town · Water Park can meet your needs. There are also security guards on site to ensure that visitors can feel fun and ensure safety during the play.

The beauty of the Township BanCihui Scenic Area begins with the appearance and ends with the temperament. Here, the days do not have to be a seven-day cycle, and the sunset and sunset can be seen when you look up. The warmth and vitality conveyed in the countryside make the Township BanCihui Scenic Area more attractive.

Township Bancihui Scenic Area in August

Metasequoia trees lining the road

Put on a green coat, it’s beautiful

Drive past the Caijia Community Neighborhood Committee

Entered the scenic spot

The entrance of the scenic spot has a sculpture of water droplets combined with houses called Water Source. The adjacent water tower, built in the 1960s and formerly used to store and deliver water, has been transformed into a public area for residents to rest and chat and a photo clock in which tourists take pictures.

Walking in along Cihui Street, the cottages on the Han River side are lined up in rows, connected by ditches and ponds, and the country roads are vertical and horizontal. After renovation, the courtyard walls, facades, roofs, doors and windows of the cottages have all been painted and replaced, and there are various garden sights and sculpture pavilions adorning them. With the limited summer sunset, no matter how you shoot, it will be a blockbuster.

In the evening, when the LED light strip in the Township Bancihui Scenic Area lights up, it also illuminates every corner of the Township Bancihui Scenic Area. If you don’t want to get together with people, you can choose to drive to the Township Bancihui Scenic Area after get off work on weekdays to enjoy the bright Township Bancihui and catch a sunset that belongs only to you.

Interesting to introduce so much

For many foodies

Come to the hometown to taste delicious food with Cihui

It is also essential

Township partner Cihui scenic spot in the traditional agritainment on the basis of the introduction of Fusheng Bieju, Enshi soil restaurant, Cai Xiaoyuan, Erhu Bistro and other characteristics of agritainment.

"Pressed pepper fat sausage", "Farmhouse firewood crock pot chicken soup", "Small fish and shrimp", these are the top three farmhouse dishes rated by netizens, must not be missed!

now

Township partner Cihui scenic spot has been collected

Food, housing, transportation, travel, entertainment, shopping

Township partner Cihui parent-child research and leisure tour boutique line has also been selected

Wuhan rural leisure travel pocket book

Recognized by key points

Editor/Janji

Proofreading/Xiao Tian

Reviewer/Guo Baiting

Editorial Board/Yu Zihan

Article source/Wuhan Airport

Submission Email/dxhtqw@163.com

Youth mailbox waiting for your letter

The following matters are not within the scope of collection and acceptance: matters such as resolution, appeal, and reporting; matters that should be resolved through legal channels such as litigation, arbitration, and administrative reconsideration according to law; academic theories; matters that are repeatedly raised, vague in content, and of no practical significance; matters that do not fall under the jurisdiction of our district, etc.

Original title: "In the East and West Lake, meet the rural life you long for!"

Read the original text

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Gao Yuanyuan said the plan to make a man is not in a hurry, Chen Yihan talks about Ruan Jingtian’s love change

??1905 movie network news On March 30, the film premiered in Beijing, and the director Liu Jiang made an appearance with Gao Yuanyuan, Jiang Wu, Li Chen, Zheng Kai, Chen Yihan, Guo Biting, Liu Tao and Wang Zijian. The film will be released on April 2. On the same day, the eight stars matched the couples in the play and posed in various funny shapes. Zheng Kai not only staged a scene of wall dong Chen Yihan, but also mocked himself for showing his butt as the biggest attraction of the film. Chen Yihan was asked about Ruan Jingtian’s love affair, and she refused to answer directly.

Zheng Kai believes that showing his butt is the biggest attraction, Guo Biting becomes a strong man to carry Li Chen

??Ever since he got the title of "Fart King" in a variety show, Zheng Kai has forged an indissoluble bond with "Fart". That day, when asked about the biggest selling point of the movie, Chen Yihan did not give face to his partner at all, directly saying that "Zheng Kai shows his butt". After listening to it, the parties had to laugh at themselves: "My showing my butt is the biggest thing to watch." In the play, Zheng Kai and Chen Yihan, a couple, are afraid of marriage and a forced marriage, and they staged many funny scenes, which of course ended happily.

??At the scene, several couples were asked to make various poses. The topic of these two was the most popular wall dong at the moment. Although Zheng Kai didn’t know much about this word, he cooperated with Chen Yihan very tacitly and played two versions. Li Chen and Guo Biting were not so happy. The thin Guo Biting wanted to carry Li Chen, who was known as the "big black bull", but the seemingly weak Guo Biting seemed to carry Li Chen easily, which made Li Chen, who was almost 80 kilograms, very embarrassed. The other two couples, Gao Yuanyuan and Jiang Wu got married with the bride and groom, while Wang Zijian picked up Liu Tao.

Gao Yuanyuan was frequently asked if he was still in no hurry to create humans, and Chen Yihan responded to Ruan Jingtian’s change of heart

??Since marrying Zhao Youting, Gao Yuanyuan has been asked when she will have a baby every time she makes a public appearance, and she does not show any impatience. This time at the premiere of "Let’s Get Married", when asked about this again, Gao Yuanyuan said with a smile: "It will happen sooner or later, but it can’t be decided yet, let it be."

??The breakup of Ruan Jingtian and Xu Weining has been making a lot of noise since last week. The two have been in love for many years, and Xu Weining often hopes to get married, but Ruan Jingtian has never made a promise, and there are constant scandals. The latest rumor is that Zhou Dongyu intervened. Although the parties have denied it, this matter still occupies the headlines. At the event of "Let’s Get Married", Chen Yihan, as Ruan Jingtian’s friend, was naturally also asked about related matters, but she only said that their love could withstand the test, not whether they really broke up.

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Fan Bingbing attended a business event in Sichuan, and the police car was full of style

Fan Bingbing also appeared in Wuling Mountain.

Fan Bingbing sang live.

　　Chongqing Evening News reported on August 18Last night, the final of a weight loss product slimming competition was held in Wuling Mountain National Forest Park, and Fan Bingbing, the product’s image spokesperson, also appeared in Wuling Mountain. Although Fan Bingbing only appeared on the stage for a while, the "first sister" made a full appearance for her brief appearance. Not only was there a police car escorted, but according to people familiar with the matter, Fan Bingbing had previously told the organizers that he would never spend the night on a poor mountain. However, although Fan Bingbing did enough pomp, there were still onlookers who told reporters that they did not know Fan Bingbing and just came to watch the fun.

　　"I came to seeZhao BenshanOf "

　　The game that night was scheduled to officially start at 9 o’clock, but the reporter saw at the scene that there were many spectators watching at 4 o’clock in the afternoon, and the audience said that they were here to see the big-name stars tonight. But when the reporter approached a middle-aged male spectator to ask if he liked Fan Bingbing, the spectator said to the reporter with a questioning look, "Who is Fan Bingbing? I have heard his name, but I don’t know him! Didn’t you say that Zhao Benshan was coming? I came to see him!"

　　Never see anyone until the makeup artist arrives

　　At 6:30 p.m., a "Mercedes-Benz convoy" led by a police car drove into Wulin Mountain Forest Park. The crowd on the road dodged to the side of the road to make way for the Weifeng convoy. Then the reporter found that Fan Bingbing was sitting in a black Mercedes-Benz S600 car behind the police car, with a pair of large black sunglasses covering most of her face. Although Fan Bingbing arrived at the scene at 6:00, she refused the reporters’ request for an interview. According to the organizers’ staff, she refused to accept the interview because Fan Bingbing’s makeup artist had not arrived yet and did not wear makeup.

　　I’m not used to staying in the mountains and returning to the city to stay in a hotel

　　According to reports, Fan Bingbing has been the spokesperson of the weight loss product for more than two years, and the brand pays a huge seven-figure endorsement fee every year. This time, it is also a contract to appear in Wuling Mountain as a guest, so Fan Bingbing can only fly from Beijing to Chongqing that afternoon, avoiding Zhang Ziyi, who is promoting the new film "Very Perfect" in the same city, and take a 4-hour drive to Wuling Mountain to attend the event, and then set off to return to the city’s star-rated hotel. Although the organizers have been claiming to the outside world that Fan Bingbing is very easy-going, as long as the hotel has "stars", they will not be picky, but informed sources told reporters that Fan Bingbing had learned about the living environment on Wuling Mountain before and was not very satisfied. "She said that the living environment on the mountain is too bad!"

Editor in charge: Sun Jie

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Deng Chaodeng’s Spring Festival Gala was happy and nervous, and Li Yuchun taught himself how to choreograph and write words

Deng Chao

　　　　 At this year’s CCTV Spring Festival Gala, Deng Chao, Li Yuchun and Jackson Yee brought the song "Sense of the Times" together. For the first time on the Spring Festival Gala, Deng Chao admitted that he was very nervous and afraid of forgetting words. Li Yuchun taught him to use choreography to memorize lyrics. I don’t know how Chao Ge, who was talked about for being too "lively" on stage on New Year’s Eve, turned around and thought about Chunchun’s "choreography suggestion"?

　　Not long ago, #Deng Chao’s physical examination age is 27 years old #was on the hot search, and his young physical state aroused the envy of the whole network. Deng Chao modestly said that this is necessarily related to his wife Sun Li’s insistence on health preservation, and he maintains healthy habits under the guidance of "Teacher Sun" from work and rest to diet.

　　In a chat with Sina Entertainment, Deng Chao also revealed the news that the movie he has been preparing for four years is about to be filmed. The preparatory stage has gone through many difficulties, and while wishing for smooth progress, he is also moved by the difficulties of his colleagues, still sticking to his post and loving his industry. However, the style of painting changed, Deng Chao began to "dislike" the Weibo avatar of the three people with Chen He and Lu Han: "That’s my personal Weibo. It’s boring to have three avatars all the time!" Then he took advantage of the situation and set the first flag of the new year – change the avatar?

　　When I was a child, I blew myself up, which drove the whole family to fall in love with Jiangxi rice noodles

　　Sina Entertainment: What are your plans for the Spring Festival this year?

　　Deng Chao: Of course, it’s at the scene of the Spring Festival Gala. Depending on the final order, if it’s early, you can spend time with your family before 12 o’clock.

　　Sina Entertainment: So is the family in Beijing?

　　Deng Chao: My mother is here, my sister is also here, and my wife and children are in Shanghai.

　　Sina Entertainment: Are you a particularly ceremonial person during the Chinese New Year?

　　Deng Chao: My sense of ritual is reflected in eating New Year’s Eve dinner to watch the Spring Festival Gala, and then after 12 o’clock, we have a closed door to wealth in Jiangxi, and we also have a food called lucky soup.

　　Sina Entertainment: What is this?

　　Deng Chao: My childhood Chinese New Year memory is eating this. It has water chestnuts, a lot of vegetables, tofu, yuba, it is a pot, and it will be left there after finishing. It can be eaten for two days. You can make your own chili. Oops, the saliva is out, sorry, I haven’t eaten it for too long.

　　Sina Entertainment: Do you have anything you must do on the 30th night or the first day of junior high school?

　　Deng Chao: Looking at other people’s fireworks. When I was a child, what I remember most is that I did a very stupid thing. Wasn’t that a big firecracker hanging? I had to save it and take it apart from a string. I took incense in the room to burn the white thread (lead), and it exploded directly in the house. Very stupid, horn, horn, a cloud of smoke, they came in to save me, my clothes were all fried yellow, and my hands were all fried yellow.

　　Sina Entertainment: Fortunately, he wasn’t injured.

　　Deng Chao: Fortunately, he was not injured, and it was very dangerous. Remind everyone to pay attention, pay attention to the safety of fireworks, and pay attention to the way and occasion of lighting.

　　Sina Entertainment: Now like your children’s generation, they may not be able to set off firecrackers. What do they usually play?

　　Deng Chao: They are playing with me now (laughs).

　　Sina Entertainment: I said in the program before that eating is getting more and more "Sun Lihua". I don’t know if you still have some Deng Chao eating habits?

　　Deng Chao: Yes, it must be defended. On the one hand, she is also Deng Chaohua, including the children. Jiangxi rice noodles, this is the taste of my hometown that I will carry with me for the rest of my life. I believe everyone will have an absolute taste of hometown. I want to carry forward good things. Children love to eat them. Now Xiaohua, etc., my daughter-in-law also loves to eat them.

　　Sina Entertainment: Everyone said that after reading "Hahahaha", you were 27 years old when you had a physical examination, and you found that Brother Chao was in such a good condition. Does this have anything to do with Mr. Sun’s long-term health care?

　　Deng Chao: I think it has a certain relationship with this! First of all, work and rest, it turns out that after the child is asleep, I always think, wow, I finally have time for myself, and then I can make a movie or make a work call. It’s not good for a long time. In fact, you go to bed early, you go to bed at 9 o’clock, and sometimes you wake up at 4 or 5 o’clock, which is enough, and you can do more things. Teacher Sun’s development, exploration and persistence in this area are what I admire.

　　Share the experience of cooperating with Li Yuchun Jackson Yee, and watch all the Spring Festival movies in no particular order

　　Sina Entertainment: If you were to spend this year’s Spring Festival Gala with your family, what would you do?

　　Deng Chao: I think first of all my collaborators, Chunchun and Qianxi, must be the ones they want to see the most. Then I myself am also looking forward to this chemical reaction, and the three of us are very happy together. On Qianxi’s side, in 2015, I sang with the three of them (TFBOYS), singing "Invincible", and it was slow motion with my left hand and right hand. At that time, he was still so young. I am very emotional to see his great achievements in movies now. I have been looking for him two days ago. I said where did I go, but I can’t find him. I am in the backstage, hiding in the corner and reading a book.

　　Sina Entertainment: What about the cooperation with Chunchun?

　　Deng Chao: Okay! I sent her WeChat before, and I said what should I do if I forget the action. She said don’t be so nervous. I said that I would communicate with you more, and she said okay, no problem. Then when we rehearsed many times, I was in the corner of my eye, because she was here with me, and then Qianxi was here, she was on my right hand side, and she said very good at first. I said that we should go up and interact more, how interactive this song is, and how strong the rhythm is. I said that I might watch you more, and she said, Oh, brother Chao, whatever you want, and then when I started rehearsing, I looked at her and kept looking at me, and kept looking at me, but I didn’t dare to look at her.

　　Sina Entertainment: Why?

　　Deng Chao: Because I’m afraid I’ll forget myself, I still have to jump. I said don’t look at me. Okay, I finally couldn’t help it. I took a look at her and left. Okay, come back again.

　　Sina Entertainment: It’s never been right, has it?

　　Deng Chao: Yes, later she asked me, Brother Chao, should I watch it or not?

　　Sina Entertainment: So the three of you are currently discussing whether the New Year’s Eve version will watch each other or dance separately?

　　Deng Chao: Look, we are one!

　　Sina Entertainment: There will be many Spring Festival movies released this year. Which ones do you plan to take your family to watch?

　　Deng Chao: I want to watch it all. I’m also looking forward to Old Wu and Qianxi’s Sniper, directed by Yimou, and Wei Xiang’s, Brother Teng’s "This Killer is Not Too Calm", "Bear Haunts", and Han Han’s "Four Seas". How good. Ranked in no particular order!

　　Sina Entertainment: The Olympic Winter Games are about to open. Are you interested in various winter sports?

　　Deng Chao: Skiing. I’m okay.

　　Sina Entertainment: For example, family members and entertainer friends form a game and go skiing. Who do you think is in your first tier?

　　Deng Chao: Wei Ting likes skiing very much, Chen He will forget it, Chen He estimates that he has to take a snowmobile, and he goes there like a caring action. Xiaolu (Luhan), Xiaolu doesn’t skate very much, Ziqi seems to like skating very much, and then Shaohan seems to like skating very much, too many, Brother Bo also likes skating, Yi Feng.

　　The happiest moment was the first time on the Spring Festival Gala, laughing and saying that I wanted to change my Weibo avatar with Chen He Luhan

　　Sina Entertainment: What was the most touching experience of visiting your favorite place in 2021?

　　Deng Chao: Let’s celebrate the Winter Olympic Games. Because we happened to be recording "Wuha", I feel that just before the Winter Olympic Games, I was fortunate to be able to record a program there to fully experience the venues and ski resorts of our Winter Olympic Games.

　　Sina Entertainment: What are the happiest moments in 2021?

　　Deng Chao: The Spring Festival Gala, the first time to attend the Spring Festival Gala.

　　What is the most memorable work and life experience of 2021?

　　Deng Chao: My new movie is about to start filming. I have been preparing for it for four years, and it is finally going to be filmed, so I hope they go smoothly. Because of the pandemic, it is not easy for everyone. Including when we went to record "Five Haas", some directors in some places came back from local quarantine when we finished filming the last issue, and we all cried bitterly. I believe there are a lot of literary and artistic workers. This is how I feel in 2021. Everyone still sticks to their posts and loves their industries, so this is what moved me.

　　Sina Entertainment: I see that your current Weibo avatar is still in the same frame as three people (Deng Chao, Chen He, and Lu Han). This has been used for a long time.

　　Deng Chao: Yes, should I change it?

　　Sina Entertainment: When will it be changed?

　　Deng Chao: And I really want to fly solo. I tell you, it doesn’t feel good. That’s my personal Weibo. It’s boring to have three people’s avatars all the time.

　　Sina Entertainment: How long have you been thinking about going it alone?

　　Deng Chao: It’s been a long time. But when I get one, it doesn’t seem to be the case, so it makes everyone guess. In fact, it’s nothing, right? Or I’ll change it later.

　　Reporter: Well, we now have a video to prove it.

　　Deng Chao: I should put one of the flowers, and one of myself or Teacher Sun, why put them both? Forget about the deer, and Chen He (laughs)! I have thought about it, in fact, I already took a picture at Disney that day, but I may not have put it later because I was busy. You can choose a time to put it on.

　　Sina Entertainment: Okay, looking forward to your new avatar.

　　Deng Chao: Yes, just say which day, you can set a date.

　　Sina Entertainment: Change your head on the first day of the new year.

　　Deng Chao: Let’s interact, Sina invites, Sina urges three people, or Sina forces, or you can change one.

　　Sina Entertainment: What if you wanted to challenge something that has never been done before in 2022?

　　Deng Chao: I think I should learn a new skill, because I’m currently practicing a new skill, table tennis.

　　Sina Entertainment: Looking forward to your opportunity to show it to us later.

　　Deng Chao: Okay, no problem.

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Chen Tinni frequently took ugly photos of rolling her eyes, and Zhang Shuhao invited his friend Lin Junjie to watch the film

Chen Tini plays selfie

Chen Tinni plays the photographer in the film

The main creator and the couple took a group photo

　　　　　　　 The new film "A Story More Sad Than Sadness" held a special screening of the lovers field in Taipei on the evening of the 26th. Creators Chen Tingni, Zhang Shuhao, Shi Zhitian and director Lin Xiaoqian attended. Chen Tingni plays the photographer in the film. She studied professional photography a month or two before the start of filming to figure out the role, but she often took embarrassing photos when she exploded: "Whether it is a photo of rolling her eyes or laughing so hard that you can see her throat, there used to be a friend who came to ask for my embarrassing photos when she was in a bad mood, and she would be in a better mood."

Chen Tinni plays the photographer in the film

　　Chen Tingni often went out to practice with photographic equipment on her back during filming, hoping to have a photographer’s posture, saying: "I have been carrying a camera on my back, which is very heavy. In fact, I have difficulty moving, and I also understand the daily life of photographers." In the film, she rewarded Liu Yihao and Zhang Shuhao with a slap, and then collaborated with Liu Yihao on the new play "Growing Vegetables Muse", laughing: "Filming is a reconciliation journey, and he is very concerned about my slap." Zhang Shuhao patched his knife on the side: "You didn’t apologize to me either!" Chen Tingni laughed and said that in reality, she has never given anyone a slap, but if a boy cheats, it is a big taboo! She also felt tempted by the boy who would wait for her when walking. She smiled and said, "It means whether you care about this person in your eyes, whether you need help, and whether you care about me."

The main creator and the couple took a group photo

　　Zhang Shuhao plays a dentist in the film, and he constantly offers warm male offensives to Chen Yihan. He is proud: "Liu Yihao can let go." In reality, he will also help girls pay attention to small details, and take the initiative to carry toilet paper, wipe chopsticks, and clean dishes for the other party. And because he is busy with work, he does not have time to book the show. He directly asks friends to buy tickets to support him, and then takes the ticket stub to report to him. He will also invite friends Lin Junjie (JJ) and Huaiqiu to watch the film, and first remind them that the film is a touching type, not a cool movie. JJ laughed and said: "Do you think I will not watch this kind of film?" The media arch Zhang Shuhao will take pictures of JJ’s tearful expression after watching the movie.

　　When Shi Zhitian played Liu Yihao as a teenager in the film, he once played Liu Yihao’s classmate in "Take Me to the Moon". Is it a time and space disorder? He laughed and said: "I want to learn his interaction with Chen Yihan!" Liu Yihao also broke the news: "A lot of hair! Very much myself." She revealed that the most romantic thing she ever did was to write a poem to his girlfriend. He recited a paragraph on the spot: "And I became a river, flowing out of the story, flowing to you." Let everyone call it touching. The movie will be released, and director Lin Xiaoqian will also offer a sacrifice. If the box office breaks 100 million Taiwan dollars, all the actors will dance to the ghost (Wu Yingjie). The song "KITTY BOMB", which plays Catwoman in the film, shouted: "And you have to dress!" The film will be released on November 30.

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Wahaha’s three major challenges lie ahead, and embracing capital markets is still not a ＂must＂？

China Broadcasting Network Beijing February 26 news (reporter Cao Qian, intern Gao Jiashuang)At noon on February 25, Hangzhou Wahaha Group Co., Ltd. (hereinafter referred to as "Wahaha") issued an obituary, claiming the death of Zong Qinghou, the founder and chairperson of Wahaha Group.

While mourning a generation of "Zong" teachers, all walks of life naturally turn their attention to Wahaha, which Zong Qinghou "brought up". In the 37 years since its establishment, Wahaha has gone through one industry cycle after another, growing from a school-run enterprise distribution department to a leading brand in China’s beverage industry, which can be called an "evergreen tree" among Chinese private enterprises. In 2023, the last full fiscal year before Zong Qinghou’s death, Wahaha’s main business revenue and profit still achieved double growth.

Unlike other big consumer beverage giants that actively embrace capital markets, Wahaha has not been listed under the "four nos" strategy that Zong Qinghou insists on. Nongfu Spring, which compares with Wahaha, has achieved a jump in market value of 700 billion Hong Kong dollars in its second year of listing.

The sudden death of Zong Qinghou has added uncertainty to Wahaha’s future. The three major challenges lie ahead: the new performance increase point is not clear, the head has not really handed over, and the family transformation has not been completed. In this context, as the successor of overseas study, how will Zong Fuli write the "post-Zong Qinghou era"? Will it be re-examined and considered for listing?

Many experts pointed out to CGR Capital that it depends on the attitude of the new leader towards the capital markets. After listing, it is indeed a positive bonus for the company’s development, but it is not a "necessary option" for Wahaha.

Experts believe that listing can bring development funds to enterprises, a standardized corporate governance structure, and provide convenient channels for wealth appreciation and realization of relevant personnel such as actual controllers and executives, which can better attract high-end talents to join. But it does not mean that Wahaha will definitely achieve better performance and development after going public.

Where should the successor go?

Due to the death of Zong Qinghou, Wahaha, which was founded in 1987, has triggered many new conjectures. How will Zong Fuli, who has been officially in the forefront for more than two years, write a new era without Zong Qinghou?

For the 37-year-old Wahaha, the highlight of its "life" appeared in 2013. According to public information, Wahaha’s annual revenue reached 78.30 billion yuan in this year, which is the most brilliant year since its establishment. Zong Qinghou also won the title of the richest man in Forbes Chinese mainland three times in a row (2010, 2012, 2013).

But since 2014, Wahaha’s performance has continued to enter a downward channel. Public information shows that from 2014 to 2017, Wahaha’s revenue was 72.80 billion yuan, 67.70 billion yuan, 52.90 billion yuan and 45.60 billion yuan respectively.

In this regard, Zhu Danpeng, a Chinese food industry analyst, said in an interview with the media that the aging of Wahaha’s brand and products is a fatal injury to the beverage market. For many years, Wahaha’s product line has been mainly imitated and followed, with insufficient innovation, and there have been not many explosions to speak of.

Although Zong Qinghou’s daughter Zong Fuli became the vice chairman and general manager of the group in 2021, Zong Qinghou is still the chairman of the group. But Wahaha seems to have never really come out of the "Zong Qinghou era".

The industry has summarized the three major challenges that have plagued Wahaha, including the lack of clarity on new performance growth points, the fact that the handover between the old and new leaders has not yet been completed, and the transformation of the family business is still in progress.

After Zong Qinghou took a back seat, the scene of the baton handover did not really come. There are rumors that Zong Qinghou is "hands-on" in the company, and Zong Fuli, who returned from overseas study, has a big disagreement with her father on this point.

Now that Zong Qinghou has withdrawn from the historical stage of Wahaha, how should these three challenges be broken?

A number of experts pointed out to Central Broadcasting Capital that to solve the fundamental problem, first, we need to start from the internal management and strategic level, and second, we need to create new products in new categories according to the current market changes, so as to find a second growth curve for Wahaha.

"The most important thing is to get the support of the company’s core management. In the eyes of these veteran core management, Zong Qinghou is the soul of Wahaha. How to win the support and recognition of the core management in the fastest time is Zong Fuli’s current more difficult challenge." Zhan Junhao, a well-known strategic positioning expert and founder of Fujian Huace Brand Positioning Consulting, believes that at the internal management level, Zong Fuli should reach a consensus with the company’s senior management as soon as possible and complete the relay.

At the external strategic level, Qu Fang, an investment consultant at Wanlian Securities, believes that the future development direction of Wahaha is still to improve channels and promote new products.

"Wahaha’s advantage in the distributor channel is second to none among domestic beverage companies, but its TOC performance has been just passable." Qu Fang pointed out that at a time when emerging drinks continue to be launched and consumers gradually shift from traditional leading companies to personalized emerging brands, Wahaha needs to strengthen the launch of its new products that are more suitable for market demand.

Cao Zhe, chief investment officer of Aiwen Zhilue, also pointed out that Wahaha has accumulated a number of knock-out products that are deeply rooted in the hearts of the people, but consumers have a new mentality in beverages. Therefore, Wahaha should launch new products in a timely manner, meet new changes, and keep up with the trend of the times while adhering to its basic market.

"Wahaha has strong strength. As long as we adjust our business thinking and introduce the right talents, there are still many opportunities to achieve better results. Just like a sleeping lion, as long as it wakes up, it will surprise the market."

"Not listed" wins or loses?

Looking at the entire consumption track, Wahaha is one of the few unlisted beverage giants in China. Unlike many listed and financed beverage companies, Wahaha has not chosen to enter the capital markets for many years. The "four nos" strategy was Zong Qinghou’s consistent insistence in the early days, that is, no debt, no bonds, no loans and no listing.

In China’s capital markets, there are many listed companies in the beverage industry, including Nongfu Spring, Master Kong, Dongpeng Beverage, Yangyuan Beverage and other giants. And many new brands and innovative categories are also actively embracing capital markets. New tea brands Nayuki and HEYTEA will be listed on the Hong Kong Stock Exchange around 2021. Now, Mixue Bingcheng, Tea Baidao, Shanghai Auntie and many other companies are also queuing up to apply for listing.

Among the above brands, Nongfu Spring has always been regarded by the industry as the most representative benchmarking enterprise of Wahaha.

The founder of Nongfu Spring, Zhong Shanyuan, and Zong Qinghou are both from Zhejiang. The "contest" between the two Zhejiang businesspeople gradually diverged with the landing of Nongfu Spring on the Hong Kong Stock Exchange and the blessing of capital markets.

Over the years, Zong Qinghou has publicly stated many times: "Wahaha is not short of money, and there is no need to go public. Going public requires responsibility to shareholders. If the stock finally falls, causing ordinary people to lose a lot of money, I don’t think it is appropriate."

On the same track, Nongfu Spring took a diametrically opposite path and became a newcomer to the industry with the help of capital markets.

Since the listing of Nongfu Spring on the Hong Kong Stock Exchange in 2020, the market value of Nongfu Spring has reached 700 billion Hong Kong dollars on January 5, 2021. The founder Zhong Liangxuan’s net worth has thus charged 93 billion US dollars, not only squeezing out Ma Yun and Pony Ma to sit on the throne of the newly richest man in Asia, but also surpassing Warren Buffett to become the sixth richest man in the world. Since then, with the fluctuations of capital markets, Zhong Liangxuan has been the richest man in China several times and has also become the focus of capital markets.

"Zhong Xuanyuan, who started a business in the same city as Zong Qinghou, founded Nongfu Spring after Wahaha whether it started or became famous. But at present, Nongfu Spring is far above Wahaha in terms of scale and profit," Cao Zhe told CCTV Capital Eye.

Public data show that the total profit of Wahaha in 2021 is 6.219 billion yuan, and the after-tax profit of Nongfu Spring in the same year is 7.162 billion yuan.

In recent years, although Zong Qinghou is still on the rich list, he has fallen far short of Zhong Shansui.

In November 2022, Zong Qinghou ranked 45th on the 2022 Forbes Chinese mainland rich list with a wealth of 6.95 billion US dollars. On the Hurun Rich List in 2023, Zong Qinghou ranked 31st with a wealth of 95 billion yuan. During the same period, Zhong Yinyi became the richest man in China for the third time with a wealth of 450 billion yuan.

But did Wahaha really "lose" to Nongfu Spring? There seems to be no absolute conclusion.

According to the financial report, from 2021 to the first half of 2023, the total revenue of Nongfu Spring was 29.696 billion yuan, 33.239 billion yuan and 20.462 billion yuan respectively, far less than Wahaha’s 50 billion "record". According to the data of the All-China Federation of Industry and Commerce and Wahaha Group’s 2023 annual summary and commendation conference, Wahaha has maintained a total revenue of more than 50 billion yuan for three consecutive years.

In the "Top 500 Chinese Private Enterprises in 2023" list released by the All-China Federation of Industry and Commerce, Wahaha and Nongfu Spring, which entered the list in the beverage industry, ranked 227th and 374 respectively, Wahaha is 147 places ahead of Nongfu Spring.

This inevitably raises the question, if Wahaha is willing to enter the capital markets, will it develop better than it does now?

Looking at the future listing is still not a "mandatory option"

In fact, on the issue of listing, Zong Qinghou, who has adhered to the "four nos" strategy for many years, has not been "shaken".

According to public reports, in 2017, at the 30th anniversary celebration of Wahaha’s founding, Zong Qinghou changed his tone about the listing. He said: "After the listing, it can speed up the development of the enterprise, and it will be considered at an appropriate time."

Since then, Wahaha has repeatedly expressed its position to the outside world that it may consider going public in the future.

In March 2018, Zong Qinghou publicly expressed his desire to develop another enterprise, and he may also achieve greater development by listing proceeds raised in the future.

In February 2019, after Zong Fuli became the head of the brand public relations department of Wahaha Group, she also responded to the media for Wahaha’s IPO time table, saying that Wahaha’s listing is a very normal move, because the entire enterprise can achieve upstream and downstream integration through listing.

Along with the change of tone, Wahaha also has many suspected listing signals. The first news that Wahaha is going public is related to an announcement.

In April 2017, Hong Kong-listed China Candy announced that major shareholders such as Jiaqing entered into a letter of intent with potential buyers, who intended to make a possible voluntary offer to acquire at least 50% of the company’s voting rights. The ultimate actual owner of the potential buyer was Zong Fuli, the daughter of Zong Qing Hou.

For a time, speculation about Wahaha’s backdoor listing was everywhere.

On April 12 of that year, the relevant person in charge of Wahaha Group denied the speculation and said that the acquisition was Zong Fuli’s personal behavior and had nothing to do with the company. On the evening of July 13 of the same year, China Candy announced that the offer had not been made. Zong Fuli also released a statement on her personal Weibo saying that the company will continue to uphold its own development strategy in the future and continue to explore related fields in a positive and healthy commercial value orientation.

In April 2018, Wahaha’s repurchase of employee shares once again triggered rumors of a listing.

According to media reports at that time, some Wahaha old employees revealed that the company launched employee equity repurchase after the Spring Festival that year, but a new equity allocation plan has not yet been formed. On April 14 of the same year, Wahaha responded that the repurchase of employee shares was not for listing, but to "allocate shares more scientifically". Since then, Wahaha has no substantive listing action.

So in the future, is Wahaha still necessary to sprint to the capital markets?

Cao Zhe believes that listing can bring development funds to enterprises, standardize the corporate governance structure, and provide convenient channels for the wealth appreciation and monetization of relevant personnel such as actual controllers and executives, which can better attract high-end talents to join. The disadvantage is that the operation and management of enterprises after listing are subject to public supervision and to a certain extent are restricted by other aspects, and the behavior of actual controllers is subject to many restrictions.

Zhan Junhao also said that listing can provide more funds and resources for the company. For example, Nongfu Spring and Coca-Cola are representatives of expanding business, improving branding impression and increasing market share through listing financing. But there is no guarantee that Wahaha will achieve better performance and development after listing.

"Wahaha’s current main dilemma is the aging of the brand. Among the new consumer groups, Wahaha is the drink of the older generation. If this cognitive dilemma cannot be broken through, even if it is successfully listed, it will not bring substantive development to the company." Zhan Junhao said that for Wahaha, going public is not the only way to develop. The key is to find a differentiated brand positioning, formulate and implement the right strategy, and keep pace with the times to adapt to today’s changes in consumer demand.

In fact, the current shareholding structure of Wahaha does not comply with the listing regulations.

Public information shows that Wahaha since the implementation of the employee stock ownership plan in 1999, the number of shareholders has exceeded 15,000. According to the relevant provisions of the IPO, when the company to be listed applies for listing, the employee stock ownership plan needs to be penetrated by shareholders, and the final number of shareholders after penetration shall not exceed 200.

Professional analysis, the number of 15,000 shareholders optimized to less than 200 people, the difficulty can be imagined.

Qu Fang believes that even if Wahaha has not been listed, it is reasonable.

"Wahaha is not going public because it has abundant cash flow and does not want to dilute its equity through listing. Judging from its current operating conditions and IPO policy, it is neither necessary for listing nor in line with existing listing policies."

Qu Fang explained that, on the one hand, Wahaha has sufficient cash flow and limited listing promotion effect; on the other hand, the beverage industry belongs to the class A share IPO red line, even if the listing is also likely to choose Hong Kong stocks, but the current valuation of Hong Kong stocks is low, the market will not give a higher valuation.(Central Guangzhou Capital Eye)

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This mapping company wants to do more than just navigate

　　In the two or three years around the turn of the millennium, a number of Internet companies that play a significant role in our lives were born, including Tencent, including Alibaba, and of course, our protagonist Autonavi. In the past five years, Autonavi has been one of the more successful ones in changing from traditional surveying and mapping and electronic map navigation providers to networking. Standing at the current time point and facing the next five years, what new "ideas" Autonavi has that are valuable to consumers can be seen together at the Autonavi 2018 customer conference.