Speaking of the most annoying thing about using Android phones,[advertisement]I am afraid it is one of the top options.
For a long time, when we mentioned advertisements in the mobile phone system, the name "Xiaomi" was always called out at the first time, because Xiaomi was born in the Internet and was known for its "extreme cost performance" in hardware. Therefore, in order to ensure profits as much as possible, there are inevitably more advertisements in software.
However, today in 2022, is Xiaomi mobile advertising still the same? Recently, the well-known digital talent [wit cat] has tested this problem. The test models are flagship phones of mainstream brands, including Huawei, Xiaomi, OPPO, vivo and Glory. The test time is more than ten days. Let’s take a look.
Number of pre-installed software
Pre-installed software generally refers to the application or software that comes with the mobile phone from the factory or is pre-installed in the mobile phone by a third-party brushing channel. Generally, it cannot be deleted by consumers. Besides functional software, there are also some third-party commercial software, which are the source of revenue for mobile phone manufacturers. Too many pre-installed software will affect the stability of the system and even lead to a crash. Fortunately, some pre-installed commercial software can be deleted at present.
Let’s take a look at the test data. The number of pre-installed software is as follows: Huawei -14, Xiaomi-22, OPPO-23, Vivo-19 and Glory-26.
If you only look at this data, Huawei is the least and the most glorious, and Miouwei is basically close, but if you only look at this data, you can be fooled, because the expert also listed the hidden pre-installed software of major brands, which is what we usually call "personality recommendation".
The so-called personalized recommendation, these softwares are not installed on the mobile phone, but provide a download portal, which can be installed by clicking directly. Huawei and Glory have specially prepared a "folder" for storing hidden pre-installed software.
Although vivo is a similar hidden pre-installed software, it can be closed with one button at the bottom of the folder, which is relatively kind; Huawei needs to open the pinion in the upper right corner of the folder and enter the recommendation management to close it; Glory, on the other hand, is completely different. In its settings, it can’t be turned off at all, and advertisements can’t be eliminated.
At the same time, the expert pointed out that the function of pre-installed software itself may be acceptable, but it is unacceptable that pre-installed software is almost difficult to use in daily life, and these softwares generally have the taste of "scraping". Imagine, you bought a new mobile phone, but it is full of all kinds of social software. What kind of mood will you have?
Daily use interface
The so-called daily interface advertisements usually refer to all kinds of advertisements existing in daily use interfaces such as negative screen, search box and browser, which are more hidden than pre-installed software, and there is basically no way to eliminate them.
Negative one screen
The negative screens of OPPO, Xiaomi and vivo are relatively clean, especially OPPO and Xiaomi, which basically only have the entrance of local applications, and perform better.
However, there are many advertisements of hot information in vivo and glory, but they are somewhat underperforming. There are even some obscure third-party applications in vivo, which is really helpless.
However, these are completely "dwarfed" in front of Huawei. The negative screen of Huawei’s flagship mobile phone is quite chaotic, and most of it is not the entrance of native applications. The whole screen is basically popular applications and popular information, almost all of which are small advertisements. The performance of HarmonyOS system, which has been given high hopes, is really embarrassing.
search box
In the search box, the best performance is OPPO, without any information flow and promotion window, while Xiaomi and vivo have popular searches and the like, and the performance can only be said to be average.
Compared with the Miouwei family, Huawei and Glory are worthy of being "the same father and son", and everyone can understand it by themselves.
browser
Xiaomi and vivo are open-screen advertisements in the browser, but others are not available for the time being.
In terms of browser content, OPPO and Xiaomi have many advertisements disguised as information, which is still very annoying. Usually, the word [advertisement prompt] is in the lower left corner of the information, but it is not obvious, so it is easy to download by mistake, but Xiaomi is much less than OPPO; In contrast, vivo, Huawei, and Glory basically have no similar advertising information in terms of browser content, which is well received.
To sum up briefly, it is really surprising that vivo performs the best in the daily negative screen, search box, browser and other interfaces, while Xiaomi, which is famous for its advertisements, performs well, while Huawei advertises the most.
Native software representation
Native software refers to the software that comes with the mobile phone’s own system, such as weather APP, computer, music APP and so on, and these are actually the places where some manufacturers advertise the most seriously. Talent wit cat makes a comparison with [weather], [calendar] and [reading] as reference objects.
weather
In the weather APP, the homepages of the five major brands are really clean, and there are no traces of advertisements. However, after entering the secondary page, the promotion came as scheduled, especially Huawei and Glory. Their recommended functions are not only impractical, but also have a large number of web interfaces that induce users to draw lottery tickets, and the speed is super fast, which gives no time for users to respond. When Brother Kan saw this, he thought: If only he could chase dramas and games at such a fast speed.
calendar
In the calendar section, Miovi is the cleanest without any promotion, but Xiaomi’s design is more concise.
Huawei and glory have advertisements, but there is only one Huawei, but glory has a long list of advertisements, which are almost all-round "care" from spirit to material. It can only be said that glory really plays advertisements 666.
In the reading section, OPPO is the cleanest, although it also has a lottery interface, but it will not jump; Xiaomi and vivo do not perform well, and both of them have the problem of induced download; As for Huawei and glory, they are directly "spoiled", and a whole page is full of promotion and induced recharge, which makes people call good guys.
By the way, the talented cat also tested the wallet, and everyone can be described as "the crow in the world is generally black". All mobile payments are advertisements, which is the same for everyone, and no one can run away. It should be emphasized that Mioviki originally drained for himself or cooperated with financial institutions; Huawei and glory are all advertising for third parties, and the core is "JIE～DAI".
Talk about it
Just as the witty cat summed up, Xiaomi, who was originally spit out by everyone, has really converged a lot in MIUI, and all advertisements can be closed with one click through system settings; OV and glory are actually acceptable, and some advertisements can be closed. Of course, glory is also the worst among the three.
The most surprising thing is that Huawei, which is equipped with HarmonyOS system, has almost become an advertisement pusher, and the types of advertisements even have the phenomenon of scratching the edge. Perhaps, as netizens said in the witty cat comment area, "the money of advertising is earned by everyone, and the pot of advertising is millet back."
So what brand of mobile phone are you using? Is the advertising problem serious? Welcome to leave a message in the comment area for discussion!
Note: The pictures in the article are all from the horizontal review of "Top 5 Mobile Phone Systems" by wit cat. Which advertisement is the most outrageous? Screenshot, the copyright belongs to the witty cat.
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