CCTV.com

　　　 Source: Beijing News

　　When I went back to my hometown to squeeze the train for the New Year, Xiaoxi’s digital camera was squeezed out. After returning to Beijing, the first thing Xiaoxi will do is to buy a digital camera.

　　Ten million pixel price reduction

　　After the pixel upgrade competition in 2006, the mainstream configuration of home digital cameras has now risen to the level of 8 million pixels. Many people in the industry have analyzed that in 2007, the mainstream products of mainstream brands must be configured with 10 million pixels as the standard, although there are not many types of cameras at this level at present.

　　Xiaoxi came to Zhongguancun Computer City and found that the tens of millions of pixel products of mainstream brands such as Olympus, Sony and Canon were placed in an eye-catching position. Judging from the scene in Shoot, the picture taken by the 10-megapixel camera has a strong sense of hierarchy, and it can perfectly capture every detail, and the pores on Xiaoxi’s face can almost be reflected after enlargement. A recently launched product μ1000 of Olympus uses a stainless steel body, which can achieve one-button correction before and after shooting, namely anti-shake, red-eye prevention and exposure compensation. The image shot with tens of millions of pixels is not only suitable for the printing of large-size photos such as A3 specifications, but also can get the image quality of millions of pixels even if one person’s image in group photography is enlarged, which is very convenient for image editing and printing.

　　Using the "fine zoom mode", you can take out 3 million pixels from the central part of a 10-million-pixel image and take photos equivalent to 5 times zoom while keeping the optical performance unchanged.

　　Xiaoxi found that some mainstream camera manufacturers have also introduced functions such as shockproof, anti-fall and waterproof. If the camera falls from a height of one or two meters, it will not be damaged, and if it accidentally falls into the water, it will not affect its use. Unfortunately, no business is willing to give Xiaoxi a similar demonstration on the spot. Are these slogans wet?

　　Because powerful household digital cameras such as μ1000 can perform high-speed continuous shooting at 3.6 frames per second, and a 1.8-inch CCD with 10 million pixels is arranged in the fuselage, these products have the characteristics of digital SLR cameras to some extent, and even have other advantages in appearance and image quality. "In the future, it will definitely be a competitor of SLR cameras, and now the price is not expensive." A merchant recommended it to Xiaoyan. It is understood that the price of the mainstream 10-megapixel camera is basically between 2,500 yuan and 3,500 yuan, which has not greatly widened the gap with ordinary cameras because of the improvement of pixels.

　　However, in the most popular stores such as Hailong and Dinghao, Xiaoxi found that the sales volume of ten million pixels is still much worse than that of five or six million pixels. Because the price difference is around 500 yuan, many consumers will choose the latter after comparison. In Dinghao, an Olympus camera salesman told Xiaoxi that consumers have basically become rational and will not blindly believe the hype of businesses. Besides, improving the imaging quality of digital cameras is a comprehensive system, and it is not enough to simply improve pixels. The core components such as lenses and image processors also play a vital role in the imaging of digital cameras.

　　Select pixels according to requirements.

　　"I think it is a waste to buy a digital camera with 10 million pixels. I usually just take photos of my life. It is enough to have a four-or five-megapixel camera." "There is no need to simply spend money on pixel improvement." I asked some friends at random, and Xiaoxi got this answer.

　　Indeed, for the average family, a camera with three or four million pixels is enough. Unless it is used to print large photos, the pixel is too large, and the storage capacity derived from photos will take up a lot of space. Xiaoxi tested it on the spot, and the maximum resolution of a photo taken by Sony DSC-N2 actually reached tens of megabytes, which is really tricky for home users whose storage format is still difficult to keep up with. What’s more, Xiaoxi learned that most computer users don’t use picture viewing software such as ACDSEE to change the format in order to reduce the photo capacity. In this case, it is very difficult to send the taken photos to friends under the current bandwidth and network speed.

　　Although the main benefit brought by high pixels is the improvement of picture expression, for non-professionals, such subtle differences are of little significance, which is why Xiaoxi found that the market is uneven in the hot and cold of 10-megapixel cameras. However, the benefits of ten million pixels are also obvious-the expressive force of details is much stronger than that of previous products, especially when shooting flowers, animals and children, the shocking effect and real texture brought by ten million pixels are much higher than six or seven million pixels. In addition, in the post-production of pictures, high-pixel photos can also play an advantage in cutting, exposure and color temperature adjustment, bringing more creative space to users.

　　Generally speaking, digital cameras with 10 million pixels are gradually becoming popular in the market, and it is still unknown whether the competition of camera pixels will be like the battle of LCD milliseconds. However, Xiaoxi believes that we should do what we can and don’t blindly compare. Our reporter Jiao Ji?

　　Xiaoxi warm reminder

　　Pay attention to the corresponding accessories configuration.

　　Xiao Yan found that many 10-megapixel brands have adopted professional lenses such as Schneider and Carl Zeiss, and memory cards have at least 1G storage capacity as standard. Technicians said that the improvement of digital cameras is not only reflected in the pixel upgrade, but also the improvement of image processing technology, LCD technology, battery technology and lens technology.

　　In the accessories market, Xiaoxi found that the price of 1G SD memory cards has basically dropped below that of 200 yuan, and 2G or even 4G memory cards have quietly appeared on the counters of the electronic market. On the other hand, the battery is a mixed bag, with a variety of brands, and the price has a gap of one or two hundred yuan.

　　After asking several companies for quotations, just as Xiaoxi was about to go back to the one with the lowest initial price, she was told by the clerk that she was "not for sale", and other relatively cheap bidders would prevaricate with reasons such as "out of stock". Merchants often have to add a few percentage points of invoice money. Even so, standard batteries and memory cards have to be bought separately. After trying to sell only "bare metal", Xiaoxi really wants to suggest that these businesses should also remove the shutter, lens or LCD screen and sell it for money.

　　According to people in the industry, there is a hidden danger in some 10-megapixel cameras that the pixels per inch is too high, which will increase the mutual electronic interference between pixel lattices in CCD. The problem reflected in photos is that noise and color spots are more difficult to control. Pay attention to this when purchasing.

Editor: Li Erqing