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Half-year exam for beauty companies： make-up can’t compete with skin care, and cheap ones can’t sell at high prices？

Source: Time Weekly-Time Online

　　Consumption is a video column of’ No.19 Business Research Society’ under Time Weekly. By the reporter of Time Weekly’s consumer group, we can interpret the big and small things in the consumer field in popular and lively language.

　　With the disclosure of financial reports in the first half of this year, coupled with the prospectus just submitted by a new company, the transcripts of domestic beauty products in the first half of this year are beginning to take shape.

　　It is worth mentioning that it is different from the previous "fair price" and "flat replacement" route, including most domestic beauty products such as YSG.NYSE, shanghai jahwa (600315.SH), Shangmei Group, Polaiya (603605.SH) and Betani (300957.SZ).

　　Don’t, cheap beauty is not popular?

　　If the time is set back to 2019, with the popularity of the first year of live broadcast, the new domestic beauty products at that time can be roughly divided into two categories: one is to follow the "fair price" route like a perfect diary, and the other is to create an elegant and dignified Chinese style. Huaxizi faction.

　　These two brands are also the first brands with the help of koc, a small red book. At the beginning of the domestic beauty trend, the sales volume was also "leveraged". In 2019, Perfect Diary won Tmall’s make-up sales champion from January to November with sales exceeding 1.5 billion yuan. In the same year, Huaxi’s sales also reached 1.1 billion yuan.

Source: screenshot of the video number of No.19 Commercial Research Institute

　　The scene of the hot sale of domestic beauty products in those years seems to be still vivid. However, since the second half of last year, the sales of domestic beauty cosmetics have declined. By the first half of this year, the consumption of beauty cosmetics has obviously become more rational and restrained.

　　Statistics from the National Bureau of Statistics show that from January to June this year, the total retail sales of cosmetics nationwide was 190.5 billion yuan. Among them, the retail sales in March, April and May fell for three consecutive years year-on-year, and only the first and second ends achieved data growth, and the total retail sales decreased by 2.5% compared with the same period of last year. This is also the first decline in the total retail sales of cosmetics in the first half of the year in the past 10 years.

　　At the same time, the financial report data of some domestic beauty brands can also explain the problem.

　　Take the financial report of Perfect Diary’s parent company Yixian E-commerce in the second quarter of this year as an example. Its beauty business revenue decreased by over 50% year-on-year, the overall revenue decreased by 37.59% year-on-year, and the net loss was 266 million yuan. The main reason for the decline in single-season revenue is the decline in the company’s makeup sector revenue. In the second quarter of this year, the income of beauty brands such as Perfect Diary, Little Ondine and Pink Bear of Yixian E-commerce decreased by 50.5%.

　　However, Yixian e-commerce has already deployed high-end brands in skin care in the early years, such as acquiring high-end brands including Galénic Clanli, DR.WU and British skin care brand EveLom, and the layout of these non-parity brands has also received some positive feedback.

　　In the second quarter of 2022, Yixian E-commerce Company recorded a net income of 318 million yuan, a year-on-year increase of 49.2%. Among them, the net income of the above three brands increased by 112% year-on-year, exceeding the overall performance growth rate in the skin care field.

　　Now, it seems that it is wise for some beauty companies that used to focus only on the field of make-up not to put their eggs in one basket. However, the skin care track is also a fierce competition zone.

　　In the first half of this year, shanghai jahwa, an old domestic brand specializing in skin care products, had a revenue of 3.715 billion yuan, down 11.76% year-on-year; The net profit of shareholders of listed companies was 158 million yuan, a year-on-year decrease of 44.84%; The gross profit margin was 59.91%, down 1.35 percentage points year-on-year, and it once again became a rare enterprise in the industry with a gross profit margin of less than 60%.

　　Although shanghai jahwa pointed out in the financial report that it was caused by the epidemic situation, it is still difficult to hide its embarrassing situation of "not high enough, not low enough" in products.

　　At present, the brands of shanghai jahwa’s shanghai jahwa’s beauty and skin care products mainly include Meijiajing, Liushen, herborist, Yuze and Shuangmei. Although their brands have enough "national recognition", if they are refined into various categories, the twin sisters who are positioned in the high-end market do not seem to run out, while Liushen and Meijiajing, which are oriented to the mass market, are also facing the dilemma of brand aging, and Meijiajing even experienced a decline in revenue year after year.

　　In contrast, beauty brands with mid-to-high-end positioning and characteristic big items are more popular. For example, Shangmei Group and Polaiya, which have played a relatively "slippery" skin care concept in recent years, have launched their main big items with double A alcohol essence, while the latter has early C and late A essence.

Source: screenshot of the video number of No.19 Commercial Research Institute

　　If we say that most of the traditional beauty brands are only some items with high profit margins. Then, in recent years, some domestic medical brands have enjoyed the pleasure of making money brought by high gross profit.

　　For example, Giant Bio’s gross profit margin was as high as 87.2% in 2021. According to its prospectus, in 2021, the company still made a net profit of 800 million yuan despite spending as much as 350 million yuan on marketing.

　　Fuerjia, who is also a brand of medical beauty, just submitted the prospectus. From 2019 to 2021, the comprehensive gross profit margin was 76.97%, 76.47% and 81.95% respectively, showing an overall growth trend.

　　Betaine, known as the "first share of medical beauty", earned 2.05 billion yuan in the first half of this year, of which 1.828 billion was from "skin care products" alone, accounting for nearly 90% of the main business income; The income of "make-up" category only accounts for 1.08% of the main business income.

　　Make-up is not as good as skin care, and selling cheap ones is not as good as selling expensive ones, which has basically become the general trend. According to the incomplete statistics of Lianshang. com, there were 39 financing incidents in the field of beauty cosmetics from January to June 2022, among which 14 financing incidents occurred in the field of skin care, accounting for about 36%; In the field of cosmetics, there were only 4 financing incidents, accounting for about 10%.

　　Not only domestic products, but also foreign brands are basically this path.

　　Once a cheap choice, the Korean brand Amore is also going downhill. Since 2019, its makeup brand Yuefeng Shiyi has closed more than 600 stores; Even Amore’s makeup brand Yidi House and high-end brand Heyan have closed all offline stores in the China market last year and this year, which is a losing streak.

　　Coincidentally, Maybelline, a European and American popular brand, also announced a total withdrawal of cabinets two months ago. You know, in the embryonic stage of the domestic makeup market, Maybelline can be said to be the makeup enlightenment of the post-80 s and post-90 s.

　　However, in such a large China market, how can foreign beauty brands let go easily?

　　On May 10th this year, Shiseido launched its first special investment fund in the China market. Shiseido cooperated with Boyu Investment to inject 501 million yuan, with Shiseido accounting for 98% of the shares. It will focus on emerging brands in frontier markets such as beauty and health, as well as investment opportunities of relevant upstream and downstream technical service companies.

　　At the same time, L ‘Oré al also signed a contract with Oriental Beauty Valley in May this year, announcing the establishment of the first investment company in China market, which is committed to investing in innovative beauty technology. Carita CARIDAE, a French luxury cinema brand owned by L ‘Oreal, also officially entered the China market in August.

　　Overseas brands are still eyeing the mid-to-high-end layout, and it remains to be seen whether all kinds of domestic beauty cosmetics can move from "online celebrity sales" to "long sales".

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It’s snowing Many places in Guangxi welcome the first snow in 2024.

Snow in Guyu Village, Anma Township, Yizhou, Hechi. (Photo/He Taowen/Nie Peibin)

Snow in Guyu Village, Anma Township, Yizhou, Hechi. (Photo/He Taowen/Nie Peibin)

Snow falls in vegetable fields in Sanbao Village, Sanbao Township, Tiane County, Hechi. (Photo/Xie Cuiting Wen/Nie Peibin)

Snow Scene of Zafu Village, Jiayou Town, lingyun county, Baise. (Photo/Hu Renhuan Wen/Nie Peibin)

Snow covers the car in Zafu Village, Jiayou Town, lingyun county, Baise. (Photo/Hu Renhuan Wen/Nie Peibin)

Snow Scene in Xiasan Village, Jiayou Town, lingyun county, Baise. (Photo/Yang Zaifuwen/Nie Peibin)

Snow scene of lingchuan county Meteorological Bureau in Guilin. (Photo/Deng Suhua Yuwen/Nie Peibin)

Snow scene in observation field of lingchuan county Meteorological Bureau, Guilin. (Photo/Deng Suhua Yuwen/Nie Peibin)

Snowflakes are fluttering in the urban area of Guilin. (Photo/Peng Wenyu Wen/Nie Peibin)

Snowflakes are fluttering in the urban area of Guilin. (Photo/Peng Wenyu Wen/Nie Peibin)

Snowflakes are fluttering in the urban area of Guilin. (Photo/Peng Wenyu Wen/Nie Peibin)

Snowflakes are fluttering in the urban area of Guilin. (Photo/Peng Wenyu Wen/Nie Peibin)

Snow scene of xing an weather station in Guilin. (Photo/Li Huiling Wen/Nie Peibin)

Snow scene of Longji terraced fields in Longsheng, Guilin. (Photo/Meng Jingwen/Nie Peibin)

Snow scene of Longji terraced fields in Longsheng, Guilin. (Photo/Meng Jingwen/Nie Peibin)

People play with snow in Quanzhou, Guilin. (Photo/Zhao Zuhuawen/Nie Peibin)

Snow scene in Ziyuan County, Guilin. (Photo/Tan Qiongwen/Nie Peibin)

Snow scene in Ziyuan County, Guilin. (Photo/Tan Qiongwen/Nie Peibin)

Snow scene in Ziyuan County, Guilin. (Photo/Tan Qiongwen/Nie Peibin)

China Weather Network News It’s snowing! From January 21 to 22, 2024, affected by cold air, the weather in Guangxi was cold, and some areas in the north ushered in the first snow in 2024. The picture shows the snow scene in Ziyuan County, Guilin. (Photo/Tan Qiongwen/Nie Peibin)

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Thirty-one provinces started the teacher qualification examination registration today. This information needs to be understood.

　　BEIJING, Beijing, Sept. 2 (Xinhua)-From the 2nd, the registration of primary and secondary school teachers’ qualification examination (written examination) will begin in the second half of 2021. In recent years, the professional attractiveness of teachers has been continuously enhanced. During the 13th Five-Year Plan period, the average number of qualified teachers in China was more than 1.6 million, and the "teaching enthusiasm" was concerned by public opinion.

　　Registration for the teaching examination will begin in the second half of the year.

　　According to the news from the Examination Center of the Ministry of Education, the registration for the qualification examination (written examination) for primary and secondary school teachers in the second half of 2021 began on September 2.

　　Judging from the registration announcements issued by various provinces a few days ago, the written test was held in 31 provinces (autonomous regions and municipalities directly under the Central Government), and the registration announcements of various provinces (autonomous regions and municipalities directly under the Central Government) also went online one after another.

　　According to the current teacher qualification examination method, the examination is held twice a year in most provinces, and the general written examination is arranged in March of the first half of the year and November of the second half of the year, 1-mdash ahead of schedule; Start registration in 2 months.

　　According to local announcements, the national primary and secondary school teacher qualification examination (written examination) in the second half of this year will be held on October 30th.

　　The "Thirteenth Five-Year Plan" has recognized more than 1.6 million teachers annually.

　　In recent years, the "enthusiasm for teaching resources" has become a topic of social concern. According to the data released by the Ministry of Education in December last year, during the "Thirteenth Five-Year Plan" period, 28 provinces participated in the pilot reform of the qualification examination and regular registration system for primary and secondary school teachers, and the average number of qualified teachers was over 1.6 million, an increase of about 37% compared with the "Twelfth Five-Year Plan" year.

　　Judging from the examination of teaching resources, in recent years, the teacher qualification examination has been held twice a year, and the number of applicants for each examination is over one million. In 2016, the number of applicants for the teacher qualification examination totaled 2.6 million, reaching 4.1 million in 2017 and climbing to 9 million in 2019.

　　For example, in the second half of 2019, on the first day of the teacher qualification examination online report, due to too many applicants, the registration port was congested, and the server that registered for official website once collapsed due to excessive pressure, which even made a hot search on the Internet. In that exam, the number of applicants was as high as 5.9 million.

　　Expert: The attraction of the teaching profession is increasing.

　　Chu Zhaohui, a researcher at China Education Research Institute, analyzed that the "fever" of the teaching-funded examination was firstly due to the increasing scale of college graduates in recent years, and the total scale of college graduates in 2021 reached 9.09 million. Under the employment competition, holding a certificate means an extra "outlet".

　　"From a macro perspective, teachers’ salaries and benefits are constantly improving, and the state has also given priority to ensuring demand in the preparation. The attractiveness of teachers’ careers in the future is increasing, which is the background of the rising popularity of teaching examinations." Zhang Xiaojing, an expert from Huatu Education Teachers Research Institute, analyzed.

　　Zhang Xiaojing said that in recent years, the state has raised the entry threshold for teachers, and the teacher qualification certificate has become a necessary condition for teachers inside and outside the staff. In addition, in recent years, the state has gradually required some teachers in training institutions to obtain teacher qualification certificates, which has led to the popularity of teacher qualification examinations.

　　Relevant experts also said that although the number of teachers applying for the exam has increased, the ratio of the number of qualified teachers to the number of on-the-job teachers is still low, and the source of teachers should be more active, so that more outstanding talents can enter the teaching industry.

The form is taken from the announcement of the qualification examination (written examination) for primary and secondary school teachers in Hebei Province in the second half of 2021.

　　The form is taken from the announcement of the qualification examination (written examination) for primary and secondary school teachers in Hebei Province in the second half of 2021.

　　What qualities are examined in the teaching examination?

　　As far as examinations are concerned, primary and secondary school teachers’ qualification examinations include kindergarten teachers’ qualification examination, primary school teachers’ qualification examination, junior middle school teachers’ qualification examination, senior middle school teachers’ qualification examination, secondary vocational school cultural courses and professional courses teaching, and secondary vocational school internship guidance teaching examination.

　　Examination is a national unified examination established by the state and organized by provincial education administrative departments, including written examination and interview.

　　According to the introduction of the primary and secondary school teacher qualification examination network of the examination center of the Ministry of Education, it is necessary to examine whether the applicant has the professional ethics, basic literacy, educational and teaching ability and professional development potential of teachers through the implementation of the primary and secondary school teacher qualification examination.

　　Zhang Xiaojing said that the teacher qualification examination is based on the principle of strictly controlling the entrance of teachers and attaches importance to the examination of the comprehensive ability of applicants. In recent years, the difficulty of teaching-funded examination has increased, and the proposition angle of comprehension and application topics has become more novel and flexible, focusing on examining candidates’ comprehension ability and comprehensive application ability, especially on teachers’ innovation ability. (End)

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Rare in the north! The most beautiful ancient bamboo forest village in Shandong is hidden here! The spring is full of bamboo caves, and the beautiful scenery is better than Jiangnan.

Summer begins to grow as soon as possible, and the south wind is fragrant.
The shoulders are quite smooth, and the Jian road is very cool.
-Tang Bai Juyi’s "Early Summer Tour to Pingquan"
In Tongjing Town, yinan county, there is one.Bainian ancient village,Here, the spring comes out from the mountain, and the bamboo is born from the spring; Villagers live around the spring and build houses by laying stones..
The bamboo forest is hidden in a thatched cottage, and every family faces a clear spring, and the pastoral fruits are fragrant.It is a rare Taohuayuan village in northern China. This isBamboo spring village Hongshizhai Scenic Spot.
Linyi | bamboo spring village Hongshizhai
Exploring the Green Spring of Bamboo and Peach Blossom Garden in Jiangbei
When the summer rain pours down, the bamboo in bamboo spring village glows like a washed green. After a storm comes a calm, under the bamboo forest.Tindel effectBeauty is intoxicating.
Beams of sunlight pass through the cracks and shoot at the ground, and bamboo shadows dance like a holy door to heaven.
"leaning alone in the close bamboos, I am playing my lute and humming a song"Playing a mountain stream and pouring a cup of wine among bamboo forests is also a rare pleasure in this world.
Of course, you can also choose to sit in a boat.Listen to the bright folk songs, see the picturesque scenery and feel the customs of Yimeng Mountain area.
Summer is in the flood season, and the waterfalls and streams in the village are flowing like joy. The mountains and rivers are full of vegetation and flowers.A handful of clear springs and a pole of bamboo are the best interpretations here..
If you want to feel more folk customs and food experience, you may wish to go.Lishui StreetVarious explorations in the streets and lanes constitute the unique scenery of bamboo spring village Hongshizhai.
On the long street, a number of gourmet shops lined up:Crock chicken, iron pot fish, whole lamb soup, rolled scallion with vermicelli …It is full of traditional Yimeng cuisine, and together with many ethnic handicrafts, it has built an old street with strong fireworks.
There are also scenic spots.Courtesy in Zhaiwangfu, cottage parade, auto and motorcycle stunt, cross-country motorcycle, Yimeng wedding.And many other deductive activities, so that you have had an addiction to drama.
If you want to have a stronger experience, you might as well try it.Grass skiing, rafting, seaplaneand9D glass bridgeLet you pursue the simplest happiness in the hot summer …
Linyi | bamboo spring village Hongshizhai
The night is more charming when the lights are on.
At night in bamboo spring village, the lights are on, and the light and shadow are mottled, just like a small village in the south of the Yangtze River.
Tourists taste authentic food and snacks, enjoy street performances and feel the lively "fireworks" in the night when bamboo shadows are swaying and springs are gurgling!
Time goes by slowly, the night will not be dark, passing through time after time, and the summer is gentle … The coolness here gives everyone a quiet summer night!
Linyi | bamboo spring village Hongshizhai
Food, the soul of a trip
When you go to a place, you must catch all its delicacies. In bamboo spring village Hongshizhai, you can not only taste the local delicacies, but also enjoy many online celebrity delicacies!
If you are looking for a sense of ceremony, you might as well go to an antique oneZhuyuanEat in the restaurant!The wild flowers are blooming in front of the door, the house is very fashionable, and there is an ins-style dining environment waiting for you..
Whether it’s a bright and clean room or a poetic outdoor, it’s a good place to film!Is there a proper online celebrity wind?
Linyi | bamboo spring village Hongshizhai
B&B brings a happy ending to the trip.
During the trip, have you ever thought about having a homestay, among the green bamboo and green water,Breathe pure negative oxygen ions; Listen to the spring through the wall, the bamboo shadow shakes the window.
I met an eco-boutique B&B in bamboo spring village and gave up your long-awaited wish …
Eat delicious, drink cool ~ you can find a boutique hotel to live in, each yard has its own characteristics,With thatched roofs and stone walls, the interior is decorated with high-end atmosphere..
There are still plants in the yardGourd, towel gourd, lentil, pepperAnd other crops, so that people who have lived in cages for a long time have the opportunity to experience the most authentic pastoral life …
PS: Accommodation in the scenic spot includes Zhuruoju and Hongshi Inn, ecological courtyard, boutique hotel and wooden house villa hotel, etc., each with its own characteristics. You can choose according to your own preferences.
Address:Bamboo spring village Hongshizhai Scenic Spot, Tongjing Town, yinan county City, Linyi City
Transportation:Exit the north and south of Changshen Expressway, all the way to the west via Hutou Town, Sucun Town and Tongjing Town to the north to reach the scenic spot; Get off at Gaoli exit of Rilan Expressway and arrive at the scenic spot in journey to the south; Beijing-Shanghai Expressway Yinan Qingtuo Exit.
·There are many parking lots outside the scenic spot, and there are plenty of parking spaces.
Seeing that the hottest dog days are coming, why don’t friends come to bamboo spring village to feel the bright moon and bamboo, and the coolness and coziness of stones of crystal in its brooks?
Image from bamboo spring village Hongshizhai Scenic Area, copyright belongs to the original author.
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What else did you do right except ＂down the snow field＂ and ＂twinkle, twinkle, twinkle, bright stars＂


Special feature of 1905 film network According to the statistics of the National Film Bureau, the total box office of movies on New Year’s Day holiday in 2024 was 1.533 billion yuan, setting a new record for the same period, with 36.6 million people watching movies and 1.411 billion yuan for domestic movies, accounting for 92.04% of the market.

Among them, the movie with the same name of the phenomenal explosion drama series won the box office champion on New Year’s Day with a box office score of 605 million yuan. In addition, the number of people who want to see the film before screening and the pre-sale results also ranked first in the same period.



Behind the box office performance of Twinkle, Twinkle, Twinkle, Twinkle, Twinkle, Twinkle, Twinkle, Twinkle, Twinkle, Twinkle, Twinkle, Twinkle, Stars, Twinkle, Twinkle, Twinkle, Twinkle, Twinkle, Twinkle, Twinkle, Twinkle, Twinkle, Twinkle, Twinkle, Twinkle, Twinkle, Twinkle, Twinkle, Twinkle,



"Good Time, Good Place and Good People" in Twinkle, Twinkle and Bright Stars

The success of Twinkle, Twinkle, Bright Stars should be said to meet the three elements of "time, place and people" at the same time.



From the perspective of "weather", Twinkle, twinkle, bright stars is scheduled for New Year’s Eve. No matter whether it is "heavy snow" or "fireworks all over the sky" released in advance in the film’s announcement, it just provides the audience with the sense of ceremony they need on the occasion of the New Year’s Eve, and makes it a new choice to spend the countdown with lovers and girlfriends in the cinema.


The "sprinkling sugar" in the film itself is also a real "pouring sugar jar", and the word-of-mouth such as "sweet explosion" that keeps fermenting after the screening also makes the audience willing to go into the cinema to celebrate the New Year.



"Geographical location" is inseparable from the "viewing marketing" discussed in the program before "Today’s Film Review". "Twinkle, twinkle, twinkle, bright stars" has been stirring up the mystery of the "snow special field" before the release, echoing the famous scene of "Zhang Wansen, it’s snowing" that broke the hearts of countless viewers in the TV series, making the "snow special field" packed up early once the film was pre-sold.


Although the "snow special field" was limited by different cinema equipment, the final effect was not satisfactory, but it still promoted the "twinkle, twinkle, bright stars" to take a big step forward in publicity.



Finally, I have to mention "harmony between people". "Twinkle, twinkle, bright stars" aims at the target audience of the film itself very accurately — — Young women are the main audience, and most of them are in third-and fourth-tier cities.


And Twinkle, Twinkle, Twinkle, Twinkle, Twinkle, Twinkle, Twinkle, Twinkle, Twinkle, Twinkle, Twinkle, Twinkle, Twinkle, Twinkle, Stars, Twinkle, Twinkle, Twinkle, Twinkle, Twinkle, Twinkle, Twinkle, Twinkle, Twinkle, Twinkle, Twinkle, Twinkle, Twinkle, Twinkle, Twinkle,



Looking closely at the fan portraits of Twinkle, Twinkle, Twinkle, Twinkle, Twinkle, Twinkle, Twinkle, Twinkle, Twinkle, Twinkle, Twinkle, Twinkle, Stars, Twinkle, Twinkle, Twinkle, Twinkle, Twinkle, Twinkle, Twinkle, Twinkle, Twinkle, Twinkle, Twinkle, Twinkle, Twinkle, Twinkle, Twinkle, Twinkle,


Zhang Wansen, the hero of the film story, is called "secretly in love with the ceiling" and is a boy who "loves you hard to open his heart". What the female audience feels about Zhang Wansen is not "why don’t you say it", but "painful" and "abusive". This kind of sugar left in the glass slag on the ground can most impress the female audience.



Secondly, in the fourth-tier cities, where the pace of life is not so fast, the audience rarely takes care of all the contents of the film that are very demanding of logic, nor excessively thinks that the plot of the film is "ungrounded" and "suspended". What the audience in the fourth-tier cities need more is actually a "vacuum layer" created by isolating social pressure. In the layer, the audience can wholeheartedly enjoy the friction brought by love and romance and enjoy a wonderful dream woven by light and shadow.



Just as in Twinkle, Twinkle, Twinkle, Twinkle, Twinkle, Twinkle, Twinkle, Twinkle, Twinkle, Twinkle, Twinkle, Twinkle, Twinkle, Twinkle, Twinkle, Twinkle, Twinkle, Twinkle, Twinkle, Twinkle, Twinkle, Twinkle, Twinkle, Twinkle, Twinkle, Twinkle, Twinkle, Twinkle, Twinkle, Twi Another example is some very important images in movies — — The moon, ferris wheel, spaceship, every element is hard to touch in reality, but it builds a romantic dream for the audience.


Word-of-mouth differentiation and the decline in the number of people watching movies,What are the shortcomings of Twinkle, Twinkle and Bright Stars?


However, two days after the film was released, the single-day box office performance of Twinkle, Twinkle and Bright Stars dropped from the first to the third, and the word-of-mouth of the film gradually became polarized. What are the shortcomings behind "Twinkle, Twinkle, Twinkle, Twinkle, Twinkle, Twinkle, Twinkle, Twinkle, Twinkle, Twinkle, Stars"?


First of all, "Twinkle, twinkle, bright stars" has always been a fan-oriented movie that was born with a huge fan base. It really caters to the needs of fans and realizes the unfulfilled wishes of the hero and heroine in TV dramas.

But also because of this, two days after the film was released, the number of people watching the film dropped sharply. The audience who wanted to watch the film for the first time had already entered the cinema, but for those who didn’t understand the TV series, the charm of the film was lacking.



In addition, although Twinkle, Twinkle, Twinkle, Twinkle, Twinkle, Twinkle, Twinkle, Twinkle, Twinkle, Twinkle, Twinkle, Twinkle, Twinkle, Twinkle, Twinkle, Stars, Twinkle, Twinkle, Twinkle, Twinkle, Twinkle, Twinkle, Twinkle, Twinkle, Twinkle, Twinkle, Twinkle, Twinkle, Twinkle,



In fact, these two points also remind all other producers of drama modification how to adjust the direction in the subsequent film production to meet the common expectations of drama powder and non-drama powder.


"Twinkle, twinkle, twinkle, bright stars" was established in May and released at the end of the year. The overall production cycle is very short and the efficiency is very fast, but it can only be a film promoted under the routine industrial process. Only by catching up with specific time nodes, themes and people can it be successful. But in fact, a good film should be more refined in content and shooting skills, and naturally it will have a better release effect.



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The reform plan of art examination will be released in many places, and the enrollment of art examination will have these new changes!

　　BEIJING, Beijing, March 15 (Reporter Yuan Xiuyue) The Beijing Education Examinations Institute issued a notice on the 14th, and by 2024, six art majors, including music, dance, performance, broadcasting and hosting, art and design, and calligraphy, will be fully implemented in the city.

　　Since the beginning of this year, Shanxi, Xinjiang, Guangdong, Zhejiang, Hunan and other places have also issued implementation plans, and the timetable for the reform of the college entrance examination is accelerating.

　　Webpage screenshot

　　Beijing will implement unified examination for six art majors next year.

　　According to the Notice of Beijing Municipality on Further Strengthening and Improving the Enrollment of Art Majors in Colleges and Universities (hereinafter referred to as the Notice), the enrollment of art majors in colleges and universities adopts the examination evaluation method of "cultural quality+professional ability", and the cultural quality uses the results of the national college entrance examination and the professional ability uses the results of the art professional ability examination.

　　The art professional ability examination includes the city-wide unified examination and the college examination, and the classified examination is implemented according to the requirements of selecting and cultivating different art professionals. The city’s unified examination is organized by Beijing Education Examinations Institute, and the college examinations are organized by relevant universities.

　　The "Notice" mentioned that by 2024, the city-wide unified professional examinations for six art majors, including music, dance, table (guide) performance, broadcasting and hosting, art and design, and calligraphy, will be fully implemented.

　　Music includes seven majors, such as music performance, musicology, composition and composition technology theory; dance includes six majors, such as dance performance, dance science and dance choreography; table (directing) performance includes five majors, such as performance (drama film and television performance), drama film and television director and musical; and art and design includes 28 majors, such as fine arts, painting, sculpture and photography, in addition to broadcasting and hosting and calligraphy.

　　screenshot

　　The "Notice" also mentioned that the scope and scale of school examinations should be strictly controlled. For the art enrollment majors covered by the Beijing unified examination, in principle, colleges and universities in Beijing should directly adopt the results of the unified examination. For a few art colleges with distinctive professional characteristics and high quality of personnel training, and high-level art majors with high requirements for candidates’ artistic talent, professional skills or basic skills, they can apply for organizing school examinations on the basis of the city’s unified examinations according to procedures.

　　Colleges and universities in Beijing that organize school examinations should actively take online examinations or use the results of provincial unified examinations for primary elections, and strictly control the number of on-site school examinations. In principle, it should not exceed 6-mdash of the enrollment plan of relevant majors; Eight times.

　　From next year, there will be new changes in the college entrance examination art test!

　　In 2021, the Ministry of Education issued "Guiding Opinions on Further Strengthening and Improving the Enrollment of Art Majors in Colleges and Universities" (hereinafter referred to as "Guiding Opinions"), and comprehensively launched the enrollment reform of art examinations.

　　It can be noted that since the beginning of this year, Shanxi, Xinjiang, Guangdong, Zhejiang, Hunan and other provinces have issued relevant implementation plans to promote the enrollment reform of the college entrance examination.

　　According to relevant local documents, from 2024 onwards, there will be several new changes in the enrollment of college entrance examination art examination. First, the college entrance examination art test will enter the "unified examination era". It is mentioned in the Guiding Opinions that all provinces (autonomous regions and municipalities) should actively create conditions to gradually expand the scope of the provincial-level unified examination for art majors, and basically achieve full coverage of the provincial-level unified examination for art majors by 2024.

　　At present, the provincial-level unified examinations for art majors in various places set up six categories, including music, dance, performance, broadcasting and hosting, art and design, and calligraphy. All localities have issued documents to make specific provisions on the subjects, scores, contents, forms, requirements and various aspects of examination organization and implementation.

　　In addition, many places also informed that starting from 2024, there will be no more inter-provincial examination sites, and all college art majors will be organized at the school location.

　　Second, some art majors will cancel the professional ability examination. According to the above Notice of Beijing Education Examinations Institute, since 2024, art majors such as art history theory, drama, film and television literature in colleges and universities will be selected according to the results of the cultural courses in the college entrance examination and the comprehensive quality evaluation of candidates.

　　Among them, art majors that no longer organize professional ability examinations include art history, art management, intangible cultural heritage protection, drama, film studies, drama film and television literature, radio and television director, and film and television technology.

　　Third, the performance requirements of cultural courses will be gradually improved. Zhejiang Education Examinations Institute requires that from 2024 onwards, the art majors in colleges and universities that organize school examinations will be selected according to the candidates’ school examination results on the basis that the results of the college entrance examination and cultural courses in Zhejiang Province are qualified in principle and meet the minimum requirements set by the school. According to the enrollment situation, the school can apply for an appropriate reduction in the performance requirements of cultural courses, but it shall not be less than 75% of the general class.

　　Hunan Education Examinations Institute mentioned that colleges and universities are encouraged to further improve the requirements for admission of cultural achievements on the control scores uniformly delineated by Hunan Province. On this basis, in the future, we will gradually improve the cultural performance requirements of the college entrance examination for arts majors. From 2025, the admission control scores of relevant subjects will be increased from 75% and 70% of the minimum control scores of ordinary undergraduate courses to 80% and 75% respectively.

　　The Guangdong Education Examinations Institute also mentioned that in 2024, the proportion of the total scores of candidates’ cultural courses with the combined total scores of music, dance, performance, art and design, and calligraphy was appropriately increased. (End)

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The written examination of primary and secondary school teachers’ qualification examination is about to register, and social candidates need 48 hours of nucleic acid proof.

According to the client news of Beijing Daily, in the first half of 2022, the written test of the qualification examination for primary and secondary school teachers will be held on March 12th, and online registration will start on January 14th and last until the 17th. Beijing Education Examinations Institute reminds that social candidates and students who don’t take the exam in our school should take the exam with negative proof of nucleic acid test within 48 hours; Students who take the exam in our school obey the unified arrangement of the test center.

The qualification examination for primary and secondary school teachers includes kindergarten, primary school, junior high school and senior high school. Candidates who apply for the qualification of culture teachers, professional courses and practice instructors in secondary vocational schools take the high school examination. When registering, candidates need to register their basic personal information first. It is worth reminding that candidates who have participated in the written test before must also re-register; Re-registration does not affect the written test scores already obtained. The system will review the information provided by the candidates from January 14th to 18th, and all the information can’t be changed after the review. Candidates who have passed the examination can pay online on January 19th.

According to the regulations of the Ministry of Education, there is no designated textbook for the qualification examination of primary and secondary school teachers. Candidates can purchase books for review and preparation according to the examination standards and examination outlines of various subjects. Examination standards and examination syllabus can be downloaded by logging in to the "Primary and Secondary School Teacher Qualification Examination Network". The Examinations Institute makes it clear that the Examinations Institute is only responsible for the organization and management of examinations, and does not hold any training related to the qualification examinations for primary and secondary school teachers.

The open date of the written test results inquiry is April 15, 2022. Candidates can apply for the results review within 10 working days after the results are announced. The written test is a national unified examination, and the results are valid nationwide.

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Answers to Frequently Asked Questions in Beijing Primary and Secondary School Teachers’ Qualification Examination (Written Examination) (2022 Edition)

1. What kind of exam is this? How many categories are there?

The qualification examination for primary and secondary school teachers is a national unified examination established by the state and organized by the provincial education administrative department.

The qualification examination for primary and secondary school teachers includes kindergarten, primary school, junior high school and senior high school. Those who apply for the qualification of cultural teachers in secondary vocational schools, professional courses in secondary vocational schools and internship guidance teachers in secondary vocational schools take the high school category examination.

2. How to organize and implement the qualification examination for primary and secondary school teachers in Beijing?

The qualification examination for primary and secondary school teachers belongs to the "national examination prescribed by law". The examination center of the Ministry of Education organizes proposition, registration, marking and publishing results in a unified way. The Beijing Municipal Education Commission is fully responsible for the teacher qualification examination in Beijing, the Beijing Education Examinations Institute is responsible for the organization and implementation of the written examination, and the Beijing Education Institute is responsible for the interview and qualification identification.

3. How to consult about interview, qualification, Putonghua examination, physical examination, exemption from examination, etc?

For questions related to the interview of primary and secondary school teachers’ qualification examination and the identification of teachers’ qualifications, such as interview, qualification identification, Putonghua examination, physical examination and exemption from examination, please consult Beijing Teachers’ Qualification Identification Affairs Center. Tel: 82089117.

4. When is the exam?

Generally, it is held once a year in mid-March and at the end of October. The specific examination time is subject to the registration announcement of the current examination published on the website of Beijing Education Examinations Institute.

5. When will the registration announcement be announced?

It is generally released at the beginning of January and the end of August each year. Please pay attention to the website of Beijing Education Examinations Institute for specific time.

6. On which website do you register?

The exam is registered online, and there is no on-site registration and supplementary registration. During the registration period, candidates log on to the "Primary and Secondary School Teacher Qualification Examination Network"

7. Is there a forecast name?

There is no forecast name.

8. Is there a limit on the number of applicants?

There is no limit to the number of applicants. Within the specified time, anyone who meets the registration conditions can register on the registration website. Registration is successful if the payment is approved and completed.

9. Is there a policy that non-normal students cannot register?

Not at present.

10. Can people who don’t have Beijing household registration apply in Beijing?

Mainland residents without Beijing household registration need to hold a Beijing residence permit (excluding Beijing residence registration card) within the validity period; Hong Kong, Macao and Taiwan residents who study, work and live in Beijing can apply in Beijing if they hold residence permits for Hong Kong, Macao and Taiwan residents, travel permits for Hong Kong and Macao residents to and from the Mainland, and mainland travel permit for taiwan residents valid for five years.

11. How to fill in the Beijing residence permit code?

Fill in truthfully and accurately according to the code on the residence permit in Beijing, and you can’t fill in the ID number.

12. Can a person with a residence registration card in Beijing register?

You can’t.

13. Can freshmen and sophomores register?

You can’t. Undergraduate students (including junior college students), junior college students and graduate students in full-time colleges and universities in this city can register.

14. Can college students from other provinces apply in Beijing?

Students from full-time colleges and universities in other provinces with Beijing household registration who are in the third grade or above (including those who have been promoted to junior college), junior college students in graduation year and graduate students can apply in Beijing.

15. Can soldiers apply in Beijing?

Sure. Servicemen and armed police stationed in Beijing should provide personnel relationship certificates issued by the organization and personnel departments of their subordinate units, which should clearly indicate that the applicant belongs to the troops stationed in Beijing. Candidates need to call the consultation number during the registration period, report the information as required, and confirm the registration qualification.

16. How to ensure that the academic qualifications meet the requirements for the examination?

(1) Students’ student status and academic information should be checked and confirmed by Xuexin. com.

(2) After 2002, candidates with higher education qualifications registered in the relevant database of the information management system of college students’ academic qualifications will enter the examination after checking and confirming through Xuexin.

(3) Candidates who have obtained higher education certificates before 2002, or those who have not registered higher education certificates in the relevant database of the information management system of college students’ academic qualifications after 2002, must hold graduation certificates and the "China Higher Education Certification Report" issued by the National College Students’ Information Consultation and Employment Guidance Center. Tel: 010-67410388.

(4) Candidates who have graduated from Hong Kong, Macao, Taiwan Province or foreign institutions of higher learning must hold a diploma and a Certificate of Academic Degree in Hong Kong, Macao and Taiwan or a Certificate of Academic Degree in Foreign Countries issued by the Study Abroad Service Center of the Ministry of Education.

17. How to fill in the "highest educational level" in the application form?

Students in school should fill in the academic qualifications to be obtained (for example, graduate students in school should fill in graduate students), while non-students should fill in the academic qualifications already obtained.

18. How to determine the categories that you can apply for according to your academic qualifications?

School category

academic degree

Applicable categories

kindergarten training school

Technical secondary school education

kindergarten

secondary normal school

Technical secondary school education

primary school

Colleges and universities (normal and non-normal)

college degree

Kindergarten, primary school, junior high school

Bachelor degree or above

Kindergarten, primary school, junior high school and senior high school

19. I have participated in the teacher qualification examination before. Do I need to register again?

All candidates need to re-register, fill in personal information and upload personal photos as required. Registration is only related to the registration of this exam. Re-registration will not affect the results obtained by candidates.

20. When can I pay the fee after filling in the information?

Candidates need to wait for the qualification review after filling in the information. If the application is approved, the registration status will be changed from "pending approval" to "pending payment", and candidates can pay fees. During the registration period, there is no SMS notification for status change, so you should always pay attention to the registration website.

21. If the payment is overdue, can I pay it back?

Candidates who fail to pay the fees within the time limit are deemed to have given up their registration automatically and cannot make up for it.

22. Candidates can’t take the exam after registration. Can I get a refund?

After the payment is successful, the fee cannot be refunded.

23. Does the absence of exams affect the registration of future exams?

Does not affect.

24. During the registration period, is there any SMS notification for the change of audit status?

During the registration period, there is no SMS notification for the change of audit status, so you should always pay attention to the registration website.

25. The registration information is wrong. Can it be modified?

Before the approval, you can log in to the registration system at any time to modify the registration information; After approval, all information cannot be changed. Candidates must carefully verify the information filled in to ensure that the information is accurate.

26. What if the system can’t pay or pay again?

(1) Confirm whether it is in the payment period announced in the registration announcement.

(2) Call the customer service number of the registration website at 010-82345677 during working hours.

27. What if I can’t upload photos?

(1) Change the browser and try again;

(2) Call the customer service number of the registration website at 010-82345677 during working hours.

28. Can I choose the examination place nearby?

Candidates are not allowed to choose the examination place. Test sites and examination rooms are randomly assigned by the system, so it is impossible to guarantee that candidates will take the exam nearby.

29. How to print the admission ticket?

One week before the exam (see the registration announcement for the specific time), log in to the "Primary and Secondary School Teacher Qualification Examination Network" to download and print it yourself.

30. Is there a designated textbook for the exam?

According to the regulations of the Ministry of Education, there is no designated textbook for the qualification examination of primary and secondary school teachers. Candidates can purchase books for review and preparation according to the examination standards and examination outlines of various subjects. Examination standards and examination syllabus can be downloaded by logging in to the "Primary and Secondary School Teacher Qualification Examination Network".

31. Is the written test result universal in China?

The written test is a national unified examination, and the results are valid nationwide.

32. I have passed one subject in the foreign exam. Can other written subjects be tested in Beijing?

As long as you meet the requirements of Beijing, you can continue to register for the written test in Beijing.

33. What documents do I need to take to take the exam?

When candidates take the exam, they must enter the examination room with the Admission Ticket and the documents used for registration. The "two certificates" are indispensable.

Candidates whose "name" and "ID number" on the Admission Ticket are inconsistent with the information on their ID cards are not allowed to take the exam.

34. Can I take the exam if I lose my ID card?

All candidates are required to take the exam with their identity documents at the time of registration. If the identity document is lost, you can take the exam with temporary id card within the validity period. Candidates with household registration books, paper-based "temporary identification" issued by local police stations, passports, medical insurance cards, driver’s licenses and other documents are not allowed to take the exam.

35. When will the results be released?

For specific time, please refer to the current registration announcement. Log in to the "Primary and Secondary School Teacher Qualification Examination Network" to check the results.

36. If you have doubts about the written test results, how to check them?

Within ten working days after the results are published, you can apply for a review of the results. The specific requirements are to inquire about the relevant notice on the bulletin board of the website of Beijing Education Examinations Institute after the results are announced.

37. How to handle the low-income refund?

The written test fee standard is 60 yuan/Humanities (in which 40 yuan/Humanities is the examination fee of this city and 20 yuan/Humanities is the examination fee turned over to the examination center of the Ministry of Education). The city’s urban and rural residents can refund the examination fee (40 yuan/subject). I hold the Certificate of Beijing Urban Residents’ Minimum Living Guarantee (original and one copy) and my ID card (original and two copies) to submit the information on the spot at the specified time for refund. Please refer to the current registration announcement for specific arrangements.

38. Can low-income workers from other provinces apply for low-income refund in Beijing?

You can’t. Only the urban and rural residents with the "Beijing Urban Residents Minimum Living Guarantee Certificate" can apply for it.

39. How long is the written test result valid?

The written test scores are valid for 2 years. Log in to the "Primary and Secondary School Teacher Qualification Examination Network" score inquiry system to inquire about the specific expiration date of each subject.

40. Does Beijing Education Examinations Institute organize training and counseling?

Beijing Education Examinations Institute is only responsible for the organization and management of examinations, and does not hold any training related to the qualification examinations for primary and secondary school teachers.

41. How to further inquire about the details of relevant policies and requirements?

Candidates can learn more about the policies and information of the teacher qualification examination through the "Primary and Secondary School Teacher Qualification Examination Network" and "Beijing Teacher Qualification Network". Both websites have "Frequently Asked Questions" columns, which candidates can refer to.

42. What are the rules for candidates to take the written test, and what are the admission and departure times?

Candidates should try to arrive at the test center in advance. After 15 minutes of formal examination, you are not allowed to enter the examination room to take the current subject examination; 30 minutes before the end of the exam to 10 minutes before the end, you can hand in your papers in advance and leave the examination room; After handing in the papers, you are not allowed to enter the venue to continue the exam.

43. Can candidates take draft paper when taking the written test?

You can’t.

44. How to deal with violations of discipline and rules and cheating?

Violation of discipline, violation of rules and cheating in primary and secondary school teachers’ qualification examination shall be dealt with according to the Measures for Handling Violation of National Education Examination (Decree No.33 of the Ministry of Education of People’s Republic of China (PRC)). Anyone suspected of committing a crime will be punished according to the Criminal Law Amendment (IX) of People’s Republic of China (PRC).

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In 2024, the ＂3+1+2＂ mode of college entrance examination in our province will be arranged from June 7 to 10.

Xin Gansu client Lanzhou Xun(New Gansu Gansu Daily reporter Su Jiaying) The Provincial Education Examinations Institute recently announced the "Implementation Plan for the Admission Examination and Admission of Colleges and Universities in Gansu Province in 2024". In 2024, the "3+1+2" mode will be adopted in the general college entrance examination in our province, and the examination time will be arranged from June 7 to 10.

According to reports, in the "3+1+2" model, "3" is a unified college entrance examination subject of Chinese, mathematics and foreign languages (including English, Japanese, Russian, German, Spanish and French); "1" is the first choice for candidates in physics and history; "2" is two re-selected subjects selected by candidates from four subjects: ideological politics, geography, chemistry and biology. Unified college entrance examination subjects use national unified examination papers. The preferred subjects and re-selected subjects for the selective examination of high school academic level are independently proposed by our province.

The total score of candidates consists of three unified college entrance examination subjects and three selective examination subjects, with a full score of 750. Among them, the original scores of unified college entrance examination subjects such as Chinese, mathematics and foreign language use are included in the total scores of candidates, with a perfect score of 150 points for each subject; The first choice subjects of the selective examination (physics and history) are included in the total score of the candidates with the original score, with a perfect score of 100 points for each subject; The re-selected subjects (ideological and political, geography, chemistry, biology, 2 out of 4) are included in the candidates’ total score after the grade assignment conversion according to the Implementation Measures of Gansu Province for the Selective Examination Results of Ordinary Senior High Schools’ Academic Level Included in the Total Score of College Entrance Examination, with a perfect score of 100 for each subject.

Since this year, the enrollment of colleges and universities in our province has been combined with the unified college entrance examination and the ordinary high school academic level examination, with reference to the admission model of the comprehensive quality evaluation of ordinary high school students. The enrollment categories of colleges and universities in our province are divided into general category and artistic category, in which the general category is divided into four batches: undergraduate advance approval, undergraduate approval, higher vocational (specialist) advance approval and higher vocational (specialist) approval; There are three batches of arts and sports: undergraduate approval in advance, undergraduate approval and higher vocational (specialist) approval; Each batch is set up with several paragraphs, and the voluntary reporting mode of "college professional group" is implemented.

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Di Fei Shi joined hands with Tik Tok to open a live beauty feast to attract China customers to spend in Hong Kong.

　　DFSThe first cross-border retail partner of Tik Tok Life Service.　　Create a brand-new international for China customersextravagantmagnificentTourism retailShopping experienceDi Fei Shihand in handTik Tok opens live beauty feast.,mix togetherOnline and offline shopping mode, attractChina beauty cosmetics customers come to Difeishi Hong Kong store for consumption.　

　

　　DFS has established an unprecedented partnership with Tik Tok Life Service, which completely changes the luxury travel retail experience of China consumers by integrating online and offline shopping modes. From November 23 to 26, 2023, the two parties jointly held a live broadcast feast to introduce a series of beauty products to Tik Tok users. Users can buy vouchers at preferential prices immediately, and then they can easily buy their favorite products in four branches of Defix Hong Kong in the future. The second live broadcast will be held on February 2-3, 2024.

　　Through the interaction with the anchor, customers can fully understand the related beauty products, choose products that meet their personal needs, and enjoy preferential prices at Deafy Hong Kong Branch. Difeishi fully combines the advantages of online and offline shopping and implements its concept of creating intimate shopping experience and personalized service.

　　Tik Tok has a huge group of short video users, and this cooperation has attracted brand-new customers from this platform, and also provided them with a new solution for shopping at Deficit. At the same time, the fascinating live content and exciting vouchers have stimulated the members of DFSCRILE, an award-winning membership program of DFSCRILE, to spend money on the platform.

　　(Hong Kong, China) The world’s leading luxury travel retailer, Defraux Group, reached the first cross-border retail cooperation between China and China with Tik Tok Life Service, a large short video platform in, creating a brand-new international luxury travel retail shopping experience for China customers. From November 23 to 26, 2023, the two sides held "DFS Heartbeat Day" for four consecutive days. The live broadcast of "Opening Ceremony" introduces more than 80 beauty products to Tik Tok users, covering skin care, make-up, perfume, etc., and provides real-time discount for purchasing HK dollar vouchers in RMB, so that customers can cash them directly when they visit four branches of Defraux in Hong Kong.

　　As the first live broadcast cooperation between Tik Tok Life Service and retailers in Hong Kong, Defocus and Tik Tok Life Service have brought a new shopping experience to as many as 600 million Tik Tok users. By interacting with the anchor, customers can deeply understand the beauty products carefully collected by Difeishi for customers, easily choose the top products that meet their own needs, and then buy their favorite products at preferential prices when they visit Difeishi Hong Kong branch in the future.

　　Due to the enthusiastic response, Defocus and Tik Tok Life Service have decided to conduct the second live beauty cooperation from February 2 to February 3, 2024, when professional beauty anchors will introduce the iconic products covering the fields of skin care and perfume on the Tik Tok platform.

　　Open up cross-border customers with high consumption power　　30% of direct income comes from new customers.　

　　This cooperation has successfully stimulated the consumption of the members of the exclusive club, and at the same time opened up new customers with high consumption power. According to the data, 30% of the income directly created by the first beauty live broadcast comes from new customers, and the Sales per visit, SPV) created by customers from this beauty feast live broadcast is 88% higher than that created by new customers from branches. It can be seen that this cooperation has successfully and effectively helped Difeishi to get in touch with the target customers of beauty products, and further enhanced the popularity and market share of Difeishi brand in Chinese mainland. This cooperation also reflects that Tik Tok Life Service and its partners in Hong Kong can reach customers with relevant shopping experiences through innovative ways, thus creating e-commerce revenue for the platform and deepening the user experience.

　　Through this strategic cooperation, Defocus has also become the first merchant in China and Hongkong to realize the bright code redemption of vouchers, which means that customers only need to show the QR code of vouchers on the Tik Tok application when checking out, without downloading other applications or printing vouchers. This seamless payment system has brought more convenient and comfortable shopping experience to customers of Defiance Hong Kong Branch.

　　Qiu Rong, executive vice president of digital business and marketing of Deafex, said: "Adhering to the innovative concept of the Group, Deafex has been committed to continuously improving customers’ shopping experience by using technology and creating value for our brand partners through innovation. Consumers from Chinese mainland have always been the core customers of Deafex. I am very glad to have reached an unprecedented cross-border retail cooperation with Tik Tok Life Service, which has won enthusiastic response from users in Tik Tok. This cooperation has created additional customers and e-commerce income for Defoe and Tik Tok Life Service, setting a successful precedent for more diversified cooperation in the future. "

　　Don’t miss it: Di Fei ShiX　The second beauty live broadcast of Tik Tok Life Service　　New anchors and more heart-warming offers will be launched soon.　

　　For the vouchers purchased in the second live broadcast, customers can cash them in person at Deafex Hong Kong Branch within three days. Users in Tik Tok can pay attention to the "DFS Difeishi Global Travel Purchase" account and participate in the live broadcast of this beauty feast in real time. The life service plan between Deafy and Tik Tok will further expand the cooperation to Deafy’s Macau branch, so that Tik Tok users can choose to shop in Macau branch after purchasing vouchers in the live broadcast room, creating more possibilities for their shopping trip.

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Read through the national lottery ledger： What did more than 400 billion lottery money do last year？

　　Xinhua News Agency, Beijing, January 31st Question: What did more than 400 billion lottery money do last year? — — Read through the national lottery ledger

　　Han Jie, Hu Lu, Fan Chenwei

　　According to the latest official data, China’s lottery sales revenue crossed the 400 billion mark for the first time in 2017. Judging from the income scale, the money spent by lottery players in China in a year is close to the financial income of the whole city. Where does the lottery money go? How to manage and make good use of this fund? The reporter interviewed the authoritative department to explain the national lottery ledger in detail.

　　Lottery ledger: half goes to the prize pool and about 30% goes to the public welfare fund.

　　Do you know that lottery players spend two yuan on lottery tickets, and what percentage of them will be put into the prize pool? What did the rest of the money do?

　　The relevant person in charge of the Comprehensive Department of the Ministry of Finance introduced that at present, China’s lottery sales revenue mainly comes from two major operating systems: welfare lottery and sports lottery. More than 55% of lottery sales enter the prize pool to pay lottery winners’ prize money. About half of the remaining income, after deducting the lottery issuance fee, is used for the lottery public welfare fund.

　　"In 1987, the original intention of establishing welfare lottery in China was to make up for the lack of national financial allocation for welfare undertakings. At present, about 28% of Fucai’s sales, together with the overdue bonuses, are included in the lottery public welfare fund. " Feng Yaping, director of the China Welfare Lottery Issuance Management Center of the Ministry of Civil Affairs, said that by the end of 2017, China had issued a total of 1,795 billion yuan of welfare lottery tickets and raised more than 537 billion yuan of public welfare funds.

　　According to the data of 2017, China sold a total of 426.669 billion yuan of lottery tickets, including 216.977 billion yuan for welfare lottery institutions and 209.692 billion yuan for sports lottery institutions. The two institutions raised a total of 114.326 billion yuan in lottery public welfare funds.

　　"The lottery, in a sense, advocates that everyone take out extra scattered funds to fulfill the public welfare wishes of ordinary people." Zhang Chi, director of the Sports Lottery Management Center of the State Sports General Administration, said that in the 23 years since 1994, from raising development funds for sports to becoming a national public welfare lottery, sports lottery has achieved a total sales income of 1.4 trillion yuan, raising a total of about 382 billion yuan for public welfare funds.

　　Public welfare fund account book: half goes to the central government, and 30% goes to the pension.

　　A small lottery ticket seems to only bear the "grand prize dream" of the general public and add some fun to the plain life, but in fact, it is an important channel to raise special financial funds for the development of social welfare undertakings.

　　In 2017, of China’s 426.669 billion yuan lottery sales revenue, over 100 billion yuan was included in the lottery public welfare fund.

　　Many lottery players are concerned about how to distribute the lottery public welfare fund. Where did it all go?

　　"The lottery public welfare fund has become an important financial support for the development of social welfare undertakings in China." The relevant person in charge of the Comprehensive Department of the Ministry of Finance introduced that in the past 30 years, with the steady expansion of the lottery public welfare fund, the distribution policy of the public welfare fund has also been adjusted and improved from the initial "departmental distribution" policy to the current "proportional distribution" policy.

　　According to the current lottery public welfare fund allocation policy: the central and local governments allocate the lottery public welfare fund according to the ratio of 50: 50, and the centralized part of the lottery is allocated to social security funds, special public welfare funds, the Ministry of Civil Affairs and the State Sports General Administration according to the ratio of 60%, 30%, 5% and 5%. The local retained part shall be determined by the provincial financial department in consultation with the civil affairs and sports departments at the same level.

　　Feng Yaping said that in the past 30 years, Fucai Public Welfare Fund has funded more than 300,000 public welfare projects, covering social welfare, social welfare, social security, education and health, sports, culture, disaster relief, relief, poverty alleviation, legal aid and many other fields, with more than 571 million direct and indirect beneficiaries, while directly creating more than 400,000 jobs, benefiting the disabled, laid-off workers and other difficult people, and creating hundreds of taxes for the country.

　　It is noteworthy that 60% of the lottery public welfare funds in the central government are allocated to social security funds, which means that 30% of the lottery public welfare funds in the country are directly invested in the people’s pension pool. To put it another way, for every two yuan spent on a lottery ticket, about twenty cents is invested in the people’s pension.

　　At the end of 2017, the Ministry of Finance and the Ministry of Civil Affairs also jointly issued a document requesting that the total budget of the lottery public welfare fund for elderly welfare projects should not be less than 50% of the total lottery public welfare fund, which shows that the lottery public welfare fund expenditure attaches importance to solving the problem of old-age care.

　　At the same time, as the lifeline of sports and the booster of social welfare, sports lottery has become an important part of accelerating the construction of a healthy China and a sports power, and has also promoted the successful hosting of major international and domestic sports events such as the Olympic Games, the Asian Games and the National Games.

　　"Nowadays, almost all the funds for the national fitness in China come from the sports lottery public welfare fund." Zhang Chi introduced that the use of sports lottery public welfare funds is mainly in national fitness. With the strong support of the Sports Lottery Public Welfare Fund, farmers’ physical fitness projects have been built all over the country in more than 600,000 administrative villages, and national fitness paths, national fitness activity centers, community multi-functional sports fields and fitness trails have become fitness places around the people.

　　What many people don’t understand is that besides being used for sports, the sports lottery public welfare fund is also included in the central public welfare fund in proportion with the welfare lottery public welfare fund for social security, education, medical and health care, assistance for the disabled, poverty alleviation, disaster relief, culture and other social welfare undertakings. "Sports lottery and welfare lottery are no longer departmental lottery, but national lottery in the true sense." Zhang Chi said.

　　Sunshine Lottery: Tightening System Cage and Promoting the Healthy Development of Industry

　　Lottery funds are taken from the people, how to ensure that they are used by the people? How to plug the loopholes in the lottery public welfare fund and management operation?

　　From perfecting the system to strengthening supervision, the management and use efficiency of lottery funds has been continuously improved in recent years. According to the relevant person in charge of the Comprehensive Department of the Ministry of Finance, lottery funds have been adjusted from special account management to inclusion in the budget in accordance with government fund management measures, and the announcement system for raising, distributing and using has been continuously improved, initially establishing a standardized, complete, open and transparent budget management system.

　　At the same time, in the past two years, the state has intensified the audit and rectification of the lottery industry, urged the rectification and improvement of related problems, and investigated and dealt with the relevant responsible personnel.

　　The most concerned thing is the announcement of the 2014 lottery fund audit published by the National Audit Office in June 2015. The audit involved 18 provinces, 228 provincial and municipal lottery sales organizations and 4,965 lottery public welfare fund-funded projects.

　　Experts pointed out that an important reason for the frequent exposure of illegal use of lottery funds, extravagance and waste in various places was that lottery funds involved a wide range, funds were scattered, management and use were opaque, and there were many blind spots in supervision.

　　Zeng Fanrong, an industry expert and founder of Pantone Information, said that managing and using the public welfare fund well is an inevitable requirement for maintaining the public welfare nature of lottery tickets. The key is to create a sunshine lottery ticket, and make the lottery account books, especially the public welfare fund account books, bright and clear, so that the use direction and requirements of each fund are clearer.

　　In order to strengthen and standardize the management and use of lottery public welfare funds, the Ministry of Civil Affairs has formulated a series of rules and regulations on the management and use of public welfare funds, supervision and information disclosure. In June 2017, the Ministry of Civil Affairs issued a document to strengthen the management of lottery public welfare fund projects, clearly proposing to announce the use of funds to the public before the end of June each year.

　　"Implementing the requirements of strictly administering the party in an all-round way is a political guarantee for doing a good job in welfare lottery, which can only be strengthened, not weakened." Feng Yaping said that in the new era, the Welfare Lottery System will continue to promote the building of a clean and honest government and the fight against corruption, sort out the risks of clean government in all aspects of welfare lottery issuance and sales management, and tighten the institutional cage. Zhang Chi believes that safety and integrity are the lifeline of sports lottery work, and it is necessary to integrate the construction of party style and clean government with business work, build a responsible, reliable, healthy and sustainable national public welfare lottery, and take every step of development in a down-to-earth manner.

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