On April 25th, the Hongqi luxury executive car L1 was officially named as "Guoya", which belongs to the "Hongqi Golden Sunflower" series. Yesterday, the new car officially opened its reservation for users all over the world. The official said that the car is a brand that inherits national culture and is the latest masterpiece to show the style of a big country.
Appearance: the front face is matched with a large-size front grille, and a number of vertical silver decorations are built in, which, combined with the unique front bumper, makes the front of the car look more imposing. It is worth mentioning that the new car is also equipped with an exclusive lifting beacon, which increases the luxury of the vehicle. The rear of the car adopts a ladder-shaped design style, with taillights with radial internal design on both sides, a silver decorative belt in the middle as decoration, and the word "red flag" on the top, which greatly improves the recognition of the car. In addition, a red reflective strip is added to the rear bumper of the vehicle, which improves the driving safety of the vehicle.
Body: It is equipped with smooth lines, which extend from the front to the rear, making the vehicle look more slender. The new car does not use the popular hidden door handle design, but uses the exposed door handle. In terms of size, according to the application information of the new car earlier, its length, width and height are 5353/1998/1511 mm and its wheelbase is 3260 mm.
Interior: The common T-shaped layout is adopted, and the interior is decorated with double color matching and wooden decorative boards, and equipped with a large-size suspended LCD screen to enhance the luxury atmosphere inside the vehicle. In terms of configuration, it is equipped with megapixel DLP smart headlights, pedestrian accurate reminder, road information projection, AR-HUD, intelligent atmosphere light adjustment, and rear row left-behind reminder.
In terms of power, the new car offers 3.0T and 4.0T hybrid versions for users to choose from, with the maximum power of 290kW and 360kW respectively. Both power systems are matched with ternary lithium batteries. In terms of selling price, the official has not announced it. According to the official positioning of the new car, it is slightly lower than L5, and the price of the red flag L5 is not lower than 5 million. The price of Guoya may not be cheap.
Relevant information shows that the new car appeared in the Ministry of Industry and Information Technology under the name of "Hongqi L1" earlier, positioning large cars, providing 4-seat and 5-seat configuration options, and equipped with 19-inch or 20-inch wheels for users to choose from. This time, Hongqi Guoya appeared at the Beijing Auto Show, and it is not difficult to see the determination of Hongqi brand to March into the luxury market. Judging from the positioning of new cars, the launch of new cars is more to enhance the brand image.
It is worth mentioning that the official Red Flag at the Beijing Auto Show not only brought Guoya new models, but also brought 22 products from three sub-brands. The official said that in the future, the brand will be promoted and the transformation will be accelerated with a strong product lineup. As the "All in New Energy" strategy of Hongqi, the official also unveiled Hongqi EHS7, EH7, E009, E007 and other models at the Beijing Auto Show. As more and more car companies accelerate the transformation of electrification, the new energy vehicle market will become more and more fierce.
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