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Jiangxi Mingdao Consulting Successful Case Sharing and Analysis

Successful cases of Jiangxi Mingdao Consulting

Introduction to the editor

In today’s highly competitive market environment, the success of enterprises often depends on their management level and the effectiveness of strategic decisions. Jiangxi Mingdao Consulting, as a professional management consulting agency, has helped many enterprises achieve transformation and upgrading with its rich industry experience and professional team. This site will introduce in detail the successful practices and lessons of Jiangxi Mingdao Consulting in different fields through several successful cases.

Case 1: Optimization of the production process of a manufacturing enterprise

Jiangxi Mingdao Consulting Successful Case Sharing and Analysis

1. Background

A manufacturing company has been facing the problem of low production efficiency and high cost for a long time, resulting in a decline in market competitiveness and serious loss of customers. The management of the company decided to seek the help of an external consulting firm to optimize the production process and improve the overall efficiency.

2. Consultation process

Jiangxi Mingdao Consulting team first conducted a comprehensive investigation and analysis of the company’s production process to identify major efficiency bottlenecks. Through in-depth communication with the company’s management and employees, Mingdao Consulting proposed a series of optimization plans, including:

Introduce lean production concepts to reduce waste.

Redesign the production line layout to improve operational efficiency.

Implement staff training to improve operational skills.

3. Implementation effect

After three months of implementation, the company’s production efficiency increased by 30% and production costs were reduced by 20%. Customer satisfaction was significantly improved, and the company’s market share also increased. This case shows that through scientific management consulting, companies can achieve qualitative changes in production efficiency.

III. Case 2: The market strategy adjustment of a retail enterprise

1. Background

With the rise of e-commerce, a traditional retail enterprise is facing the severe challenge of declining sales. In order to adapt to market changes, the enterprise decided to seek the assistance of a professional consulting firm to formulate a new market strategy.

2. Consultation process

Jiangxi Mingdao Consulting conducted an in-depth analysis of the company’s market environment and identified the following key issues:

Consumer preferences have changed, and online shopping has gradually become mainstream.

Competitors’ pricing strategies are more flexible.

Based on the above analysis, Mingdao Consulting has put forward the following market strategy adjustment suggestions:

Strengthen online sales channels and establish an e-commerce platform.

Accurately target customers through big data analytics.

Optimize the layout of offline stores to enhance the shopping experience.

3. Implementation effect

After six months of adjustment, the company’s online sales increased by 150%, and the traffic counting of offline stores also rebounded. Overall sales grew against the trend, and the company regained its market competitiveness. This case shows the importance of flexible adjustment strategies in a rapidly changing market environment.

IV. Case 3: The rebranding of an educational institution

1. Background

An educational institution has a certain reputation in the industry, but with the intensification of competition, the brand perception gradually blurred and the market influence declined. In order to enhance the brand value, the institution decided to rebrand.

2. Consultation process

Through market survey and consumer interviews, Jiangxi Mingdao Consulting Team found that the agency has obvious deficiencies in brand positioning and market communication. To this end, the consulting team developed the following brand rebranding plan:

Clear brand positioning and highlight educational characteristics.

Design a brand new logo and promotional materials.

Develop an integrated marketing communication plan to enhance brand exposure through multiple channels.

3. Implementation effect

After the rebranding, the organization’s visibility and reputation were significantly improved, and the number of enrollment increased by 40%. The brand value of the organization was also effectively enhanced, successfully attracting more quality partners. This case highlights the importance of brand management in the long-term development of enterprises.

Case 4: Organizational change in a technology company

1. Background

With the rapid changes in the market, a technology company found that the original organizational structure and management model could no longer adapt to the new business needs, resulting in poor internal communication and slow decision-making. The company decided to make organizational changes to improve its ability to respond to the market.

2. Consultation process

The Jiangxi Mingdao consulting team made the following recommendations for change through internal interviews and process evaluations:

Redesign the organizational structure and establish a cross-functional project team.

Introduce agile management model to shorten the decision-making chain.

Strengthen cross-departmental collaboration and communication among employees.

3. Implementation effect

After the implementation of the change, the company’s project delivery cycle was shortened by 30%, and the response time to customer feedback was greatly improved. Employees’ work motivation and satisfaction have also increased, and the overall team collaboration is smoother. This case shows that organizational change is an important means for enterprises to adapt to market changes and enhance their competitiveness.

Case 5: Risk management improvement of a real estate company

1. Background

A real estate company in the process of rapid expansion, faced with the problem of poor project risk control, resulting in financial losses and reputation damage. The company decided to introduce professional consulting agencies to improve risk management capabilities.

2. Consultation process

Jiangxi Mingdao Consulting team first conducted a comprehensive assessment of the company’s risk management status and identified key risk points. Subsequently, the following risk management improvement plans were proposed:

Establish a sound risk management system and clarify the division of responsibilities.

Introduce threat and risk assessment tools to monitor risk throughout the project lifecycle.

Carry out risk management training for all employees to raise their awareness of risk.

3. Implementation effect

After a year of hard work, the company’s risk management system was initially formed, and the risk loss rate of the project was reduced by 50%. The company’s reputation and market trust were also effectively improved. This case emphasizes the importance of risk management in the sustainable development of enterprises.

VII. Small series summary

Through the above successful cases, Jiangxi Mingdao Consulting has demonstrated its professional ability and rich experience in different fields. Whether it is production process optimization, market strategy adjustment, or brand remodeling, organizational change and risk management improvement, Mingdao Consulting can provide practical and effective solutions for enterprises. These cases not only provide reference for the transformation and upgrading of enterprises, but also provide valuable experience for the development of the management consulting industry.

In the future, Jiangxi Mingdao Consulting will continue to adhere to the service concept of "professional, efficient and innovative" to help more enterprises meet challenges, seize opportunities and achieve sustainable development.

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Gao Yuanyuan said the plan to make a man is not in a hurry, Chen Yihan talks about Ruan Jingtian’s love change


??1905 movie network news On March 30, the film premiered in Beijing, and the director Liu Jiang made an appearance with Gao Yuanyuan, Jiang Wu, Li Chen, Zheng Kai, Chen Yihan, Guo Biting, Liu Tao and Wang Zijian. The film will be released on April 2. On the same day, the eight stars matched the couples in the play and posed in various funny shapes. Zheng Kai not only staged a scene of wall dong Chen Yihan, but also mocked himself for showing his butt as the biggest attraction of the film. Chen Yihan was asked about Ruan Jingtian’s love affair, and she refused to answer directly.

Zheng Kai believes that showing his butt is the biggest attraction, Guo Biting becomes a strong man to carry Li Chen

 

??Ever since he got the title of "Fart King" in a variety show, Zheng Kai has forged an indissoluble bond with "Fart". That day, when asked about the biggest selling point of the movie, Chen Yihan did not give face to his partner at all, directly saying that "Zheng Kai shows his butt". After listening to it, the parties had to laugh at themselves: "My showing my butt is the biggest thing to watch." In the play, Zheng Kai and Chen Yihan, a couple, are afraid of marriage and a forced marriage, and they staged many funny scenes, which of course ended happily.

 

??At the scene, several couples were asked to make various poses. The topic of these two was the most popular wall dong at the moment. Although Zheng Kai didn’t know much about this word, he cooperated with Chen Yihan very tacitly and played two versions. Li Chen and Guo Biting were not so happy. The thin Guo Biting wanted to carry Li Chen, who was known as the "big black bull", but the seemingly weak Guo Biting seemed to carry Li Chen easily, which made Li Chen, who was almost 80 kilograms, very embarrassed. The other two couples, Gao Yuanyuan and Jiang Wu got married with the bride and groom, while Wang Zijian picked up Liu Tao.

 

Gao Yuanyuan was frequently asked if he was still in no hurry to create humans, and Chen Yihan responded to Ruan Jingtian’s change of heart

 

??Since marrying Zhao Youting, Gao Yuanyuan has been asked when she will have a baby every time she makes a public appearance, and she does not show any impatience. This time at the premiere of "Let’s Get Married", when asked about this again, Gao Yuanyuan said with a smile: "It will happen sooner or later, but it can’t be decided yet, let it be."

 

??The breakup of Ruan Jingtian and Xu Weining has been making a lot of noise since last week. The two have been in love for many years, and Xu Weining often hopes to get married, but Ruan Jingtian has never made a promise, and there are constant scandals. The latest rumor is that Zhou Dongyu intervened. Although the parties have denied it, this matter still occupies the headlines. At the event of "Let’s Get Married", Chen Yihan, as Ruan Jingtian’s friend, was naturally also asked about related matters, but she only said that their love could withstand the test, not whether they really broke up.

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The sauce-flavored latte in the electric mixed world! Galaxy L7 has sold over 10,000 in consecutive months, and Geely’s new energy sword points to the first echelon

"Wine and coffee, cup after cup."

On September 4, the joint coffee "Sauce Latte" launched by Kweichow Moutai and Luckin Coffee was officially launched, claiming that "every cup contains Kweichow Moutai wine".

After going online, "Sauce Latte" instantly "sold out", and related topics quickly appeared on Weibo’s trending topic list. Many people were swiped by "Sauce Latte", which can be called "the top of the whole people".

The reason why Luckin’s "soy sauce latte" can quickly enter the circle is that it has truly become a "popularizer" of Moutai. Since it is a popularizer, it will definitely come with sincerity, so the retail price is 38 yuan/cup, and the "soy sauce latte" with 19 yuan/cup after using the coupon quickly became a hit.

Also a "popularizer", Geely Galaxy L7 is also in the market segment, bringing the same "sauce latte" phenomenon.

According to the latest August sales data released by Geely Automobile Group, the Geely Galaxy L7 market continued to perform hot, with sales reaching 11,117 units in August, an increase of more than 10% month-on-month, and a new monthly sales record since listing. After refreshing the speed of China’s electric hybrid SUV "monthly sales breaking 10,000", Galaxy L7 unlocked the new achievement of "monthly sales breaking 10,000" this month.

Three consecutive months of high-light performance not only allowed Geely Galaxy L7 to win a place in the plug-in SUV track that has long been dominated by products such as Song PLUS DM-i, but also solidified its identity as a "high-value smart electric hybrid SUV popularizer".

In the eyes of Kung Fu Automobile, after opening the market with sincere leapfrog products, the reputation of "Geely Galaxy"’s high-value products has formed a "sauce latte" phenomenon in the car market.

(1) Only by "mixing" well can we reach the championship

"Sauce Latte" became popular because of the sauce-flavored taste of coffee + Moutai.

The same is true for the "electric hybrid" of Geely Galaxy L7.

Geely Galaxy L7 is based on the e-CMA architecture, equipped with the Aegis battery safety system, Raytheon Electric Hybrid 8848, and new energy electrification technologies such as the new car operating system "Galaxy N OS", which can be called the "True Fragrance Electric Hybrid SUV" of the technology.

This makes this product not just for stacking materials, but designed to surpass others from the beginning. The new generation of Raytheon hybrid engine B-Plus on Geely Galaxy L7 plus the 3-speed variable frequency electric drive DHT Pro, 6.9 seconds of zero-hundred acceleration, a 100-kilometer power loss fuel consumption of 5.23L and a CLTC comprehensive cruising range of 1370 kilometers all make the product highly competitive.

From the aspects of styling design, driving control performance, intelligent safety, etc., Geely Galaxy L7 not only rolls out the height, but also rolls out the high value. Moreover, the high value also accurately hits the pain points of contemporary young consumers and occupies the user’s mind. The result is that Geely Galaxy L7 high-end models have become mainstream.

According to the sales structure analysis data, the current average transaction price of Geely Galaxy L7 has reached 165,000 yuan, of which more than 90% of users buy high-end and top-end models, much higher than other hot-selling plug-in SUVs in the same class.

Kung Fu Auto believes that the high-value system built by Geely Galaxy series and the concept of "high-value intelligent electric hybrid SUV popularizer" have been highly recognized by market users. This also means that Geely Galaxy L7 will be expected to compete with Song PLUS DM-i and other products for the market champion of 150,000-class plug-in hybrid SUV.

(2) Intelligent electric hybrid CP helps Geely’s new energy take off

The strong performance of Geely Galaxy L7 has also led to the take-off of Geely New Energy.

Geely Automobile sold a total of 152,626 vehicles in August, of which Geely new energy models accounted for about 31%.

There is no doubt that Geely wants to continue this trend, but the Galaxy L7 alone obviously cannot fully support it, and Geely still needs a "Galaxy Matrix". And the second new Galaxy L6 is about to go on sale, which undoubtedly brings more confidence and potential to Geely.

At the same time, the great success of the Galaxy L7 has provided a very good reference for the Galaxy L6’s playing style and thinking. Especially in terms of channels, there are currently more than 450 Galaxy series channels. Compared with traditional oil car channels, the new new energy channels can provide users with more scene-based experiences of buying, watching and using cars.

What’s more, the Galaxy L7 and L6 cars also share a lot of product strengths, such as the 3-speed DHT PRO gearbox, which can bring better acceleration, handling and driving experience with the traditional hybrid single-speed structure, and the fuel economy can also be improved. It also includes the smart cockpit experience, which has a better upgrade and experience with the existing plug-in hybrid, and can naturally win the favor of more consumers.

It is foreseeable that after the Galaxy L6 is officially launched and delivered, Galaxy’s SUV + sedan will form the "Galaxy trend", and Geely Galaxy will further achieve strong growth, or can directly promote Geely New Energy to achieve the level of monthly sales of 50,000 vehicles, so that Geely Galaxy series quickly ranks among the first echelon of the A-level plug-in market.

(3) Kung Fu shooting

Like the "Sauce Latte", the strong popularity of Geely Galaxy L7 relies on the hard power of "mixing". The former relies on unexpected but reasonable joint names, while the latter relies on the accumulation of products, technologies and brands.

In the past two years, Geely has continued to invest in new energy technologies, and the arrival of good products has also chosen a suitable time. Later, first come, win at the turning point, probably Geely Galaxy L7 will continue to rise in the electric hybrid market and continue to improve.

With the arrival of more members of the Galaxy series, such as Galaxy L6 and Galaxy E8, Geely’s performance in the new energy market has become increasingly promising.

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The ideal suddenly reduces the price and gives the old car owner a cash refund! "I seem to have picked up 30 thousand yuan in the morning."

Less than two months after listing, the ideal MEGA has reduced its price!

Early this morning, LI released brand-new prices for 2024 models of Ideal L7, Ideal L8, Ideal L9 and Ideal MEGA, and lowered the prices of four models. In an instant, # ideal price reduction # rushed to the top of hot search, and netizens talked about it.

Affected by this news, LI opened 5.83% lower at the beginning of trading today, and its share price once broke through HK$ 100.

Among them, the Ultra and Max versions of L7 and L8 series are reduced by 20,000, and the Pro versions of L7 and L8 series are reduced by 18,000. The price of L9 is reduced by 20,000; The new price of the ideal MEGA is 529,800 yuan, which is 30,000 yuan lower than before. The new price can be enjoyed by users who have newly ordered and those who have ordered but not delivered.

At the same time, LI also announced that it will provide cash back to the owners of 2024 models of Ideal L7, Ideal L8, Ideal L9 and Ideal MEGA.

Ideally, this price cut is regarded by the industry as a rescue measure for LI to cope with the decline in sales. The first thing is the ideal MEGA. Ideal MEGA was officially listed on March 1st, with an official guide price of 559,800 yuan. Li Xiang, CEO of LI, once threatened that MEGA would become the number one in sales of all passenger cars with more than 500,000 regardless of energy form and body form, but the market response after listing was not as good as expected. According to the public data of relevant platforms, the monthly sales volume of the ideal MEGA in the first month after listing is about 3,000 vehicles, ranking only the eighth in the monthly sales list of all MPVs.

Besides the poor performance of the ideal MEGA, the orders of L7, L8 and L9 also failed to meet expectations. Due to the discount of 2024 new cars and the price involution of competitive models, L7, L8 and L9 were robbed by competitors. According to official data of LI, LI delivered 28,984 vehicles in March. If the sales volume of the ideal MEGA in March is 3,000, the sales volume of the ideal three L-series new cars is about 25,000, which is nearly 20% lower than that in January this year, and it is far from the performance of exceeding 50,000 at the end of 2023.

Although LI’s sales data increased in March, there was a big gap with LI’s previous expectations. LI officials had expected that the monthly sales of 50,000 vehicles would be restored last year through the listing of the ideal MEGA and the delivery of 2024 L-series models, but only 58% of the target sales were actually achieved in March.

After the performance of Ideal MEGA failed, Li wanted to issue a letter to all employees on March 21st, reflecting on the rhythm and sales volume of Ideal MEGA, and making targeted adjustments to product management, distributors, charging network layout and sales volume expectations. In the internal letter, Li wants to admit that he has misjudged the grasp of the market rhythm, and points out: "We mistakenly regard the stage from 0 to 1 (commercial verification period) of MEGA as the stage from 1 to 10 (high-speed development period) to operate." To this end, Li wants to reduce excessive attention to sales, return to healthy growth, and focus on improving user value and operating efficiency.

On April 3rd, LI issued a staff announcement, announcing the upgrading of matrix organization, which involved the organizational structure adjustment of several departments. This is also a substantial measure taken by LI after Li Xiang, founder and CEO of LI, issued an internal reflection letter on March 21st to admit his mistake.

The price of all models in Tesla China market was reduced by 14,000 yuan.

Yesterday, Tesla China official website showed that the price of all models of Tesla Model 3 /Y/S/X was reduced by 14,000 yuan. After the price reduction, the starting price of Model 3 was adjusted to 231,900 yuan, and the starting price of Model Y was adjusted to 249,900 yuan. At the same time, Tesla also canceled the five-year zero interest financial policy for Model 3 models just launched on April 3. At present, only Model Y can enjoy this financial discount.

Some netizens said: "I woke up and lost money … …”

It is worth noting that on April 1st, under the background of domestic major automobile brands’ price reduction, Tesla China announced a price increase. The price of Tesla Model Y was increased by 5,000 yuan, and the starting price was adjusted to 263,900 yuan.

In addition, Tesla also announced its commitment on April 3rd: all Model S/X models ordered before April 3rd (inclusive) and delivered from April 30th (inclusive) to June 30th (inclusive) can enjoy the rights and interests of the commitment on value preservation according to the contract (a commitment agreement on value preservation is required), that is, if the preconditions agreed in the commitment agreement are met after three years, the owner can apply for Tesla on the basis of 45% of the vehicle fare.

In response to this price reduction, some netizens found that, as far as Model 3 and Model Y models are concerned, this price reduction is equivalent to the preferential strength in March: Tesla launched the "Spring Courtesy-Limited Time Car Welfare" activity on March 1, and purchased and delivered Model 3 or Model Y rear-wheel drive version from March 1 to March 31, and you can enjoy 8,000 yuan insurance subsidy plus 6,000 yuan car paint discount, which is just 14,000 yuan.

In addition to reducing the price in China, Tesla also reduced the price in the United States. Official website of Tesla USA showed yesterday that the price of Model Y was reduced by $2,000 in the US market, of which the price of Tesla Model Y was lowered to $42,990, and the price of Model Y long-life version was lowered to $47,990.

In addition, not long ago, elon musk, CEO of Tesla, said in an internal email to employees that the company would lay off more than 10% of its global employees. He said that this will keep the company lean, innovative and enter the next growth cycle.

Yesterday, Tesla cut prices, and today, LI immediately followed suit. Industry insiders predict that with the opening of the Beijing Auto Show just around the corner, the price war in the auto market will continue this year. 

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Sold 17.59

On June 13, the G318, a medium and large SUV owned by Deep Blue Motor, was officially launched.The new car launched a total of 6 models, including two-wheel drive/four-wheel drive models.The price range is 17.59-31 8,000 yuanThe car features a carrier body, extended range power, OurHours four-wheel drive system and dual differential locks. In addition, the vehicle will also be provided with a wealth of original expansion parts, including luggage racks, spotlights, electric pedals, spare tires, and more.

Dark blue G318 guide priceModel price (10,000 yuan)Two-wheel drive standard version17.59Two-wheel drive comfort version18.59Two-wheel drive suspension plate19.994WD Comfort Edition19.994WD air suspension plate22.99Worry-free time-lapse version31.80

  It is worth noting that the two-wheel drive standard version will not be delivered until August. The worry-free cross-over version is expected to start pre-sale in early 2025, and has not yet opened reservations. It also provides a cash subsidy of 31,800 yuan, as well as free vehicle shipping services from cities along the Sichuan-Tibet line to the whole country.

Sold 17.59-31 8,000 yuan, dark blue G318 officially listed

Sold 17.59-31 8,000 yuan, dark blue G318 officially listed

New car features

Sold 17.59-31 8,000 yuan, dark blue G318 officially listed

Sold 17.59-31 8,000 yuan, dark blue G318 officially listed

Sold 17.59-31 8,000 yuan, dark blue G318 officially listed

Sold 17.59-31 8,000 yuan, dark blue G318 officially listed

Sold 17.59-31 8,000 yuan, dark blue G318 officially listed

  In the exterior part, the car adopts a hardcore off-road styling style, officially named "Star Battleship", providing 7 body colors and named after the scenery along the 318 Sichuan-Tibet Line. The front face is equipped with a generous front surround and an overall blackened design, and with the C-shaped headlights on both sides, it shows a tough and sporty styling atmosphere. In addition, the dark blue G318 (parameters | inquiry) also has a roof searchlight, which can provide a 250m2 illuminated area, and is combined with a luggage frame for exquisite styling.

Sold 17.59-31 8,000 yuan, dark blue G318 officially listed

Sold 17.59-31 8,000 yuan, dark blue G318 officially listed

  On the side of the body, the new car still maintains the tough and straight line shape, and is equipped with widened off-road guards in the side skirt and front and rear wheel eyebrows of the vehicle. The dark blue G318 adopts 18/20-inch wheels and is available in three shapes, and can also be equipped with original AT tires. According to the official, the dynamic load-bearing capacity of its roof rack can reach 80kg, and the static load-bearing capacity of 300kg. It can also be equipped with an optional roof tent to expand the upper and lower double-layer space to accommodate five people to rest.

Sold 17.59-31 8,000 yuan, dark blue G318 officially listed

Sold 17.59-31 8,000 yuan, dark blue G318 officially listed

Sold 17.59-31 8,000 yuan, dark blue G318 officially listed

  In the rear part of the car, the dark blue G318 is themed "Space Gate". The solid and heavy surrounding shape is matched with a full-size external spare tire, which makes the hard off-road vehicle unique. In addition, the car will also be equipped with the original trailer hook and high brake lights to further ensure off-road driving safety. The top model also provides an electric suction tailgate. In terms of body size, the length, width and height of the car are 5010/1985/1895 (1960) mm, and the wheelbase is 2880mm.

Sold 17.59-31 8,000 yuan, dark blue G318 officially listed

Sold 17.59-31 8,000 yuan, dark blue G318 officially listed

Sold 17.59-31 8,000 yuan, dark blue G318 officially listed

Sold 17.59-31 8,000 yuan, dark blue G318 officially listed

Sold 17.59-31 8,000 yuan, dark blue G318 officially listed

Sold 17.59-31 8,000 yuan, dark blue G318 officially listed

Sold 17.59-31 8,000 yuan, dark blue G318 officially listed

Sold 17.59-31 8,000 yuan, dark blue G318 officially listed

  In terms of interior, the design concept of the dark blue G318 follows the hardcore off-road style, providing 3 interior optional colors. The large area of square contours creates a thick central control shape, with a large number of physical buttons, wide and thick stoppers, and hollow handrails, which are convenient for functional operation in various driving conditions. In addition, the car is also equipped with a 10.25-inch LCD instrument screen and a 14.6-inch central control screen, creating a good sense of technology. It is also equipped with a panoramic sunroof + electric sunshade.

Sold 17.59-31 8,000 yuan, dark blue G318 officially listed

Sold 17.59-31 8,000 yuan, dark blue G318 officially listed

Sold 17.59-31 8,000 yuan, dark blue G318 officially listed

  In terms of configuration, the dark blue G318 provides front seat ventilation/heating, 540 ° panoramic image (including driving recorder function), lane keeping, lane departure warning, sentinel mode, driver fatigue reminder, as well as Deepal OS ecological upgrade + "display enhancement" visual experience, five-sided double-layer sound insulation glass for the whole car, ENC active noise reduction technology, etc.

Sold 17.59-31 8,000 yuan, dark blue G318 officially listed

Sold 17.59-31 8,000 yuan, dark blue G318 officially listed

Sold 17.59-31 8,000 yuan, dark blue G318 officially listed

  It is worth mentioning that the car also provides a one-button flat seat design, the trunk volume can be expanded from 818L to 1747L, and 31 storage spaces are provided, which has strong flexibility and ductility in the car. The deep blue G318 will be equipped with the ET all-terrain system and integrates 16 driving modes, including 5 daily modes, 5 terrain modes (wading mode, snow mode, rugged mode, mud mode, sand mode), 3 special scenarios (in-situ U-turn, steep slope descent, off-road creep), 3 energy management modes, covering a variety of terrain modes.

Sold 17.59-31 8,000 yuan, dark blue G318 officially listed

Sold 17.59-31 8,000 yuan, dark blue G318 officially listed

  In terms of power, the Deep Blue G318 will be equipped with an extended-range power system, with a 1.5T turbocharged engine capable of outputting a maximum power of 150 horsepower. It is divided into two versions: single-motor and dual-motor. The maximum power of the single-motor version is 185kW and the peak torque is 310N · m; the front and rear dual-motor four-wheel drive version has a maximum power of 131kW for the front motor and 185kW for the rear motor. The total power of the system is 316kW and the peak torque is 572N · m.

Sold 17.59-31 8,000 yuan, dark blue G318 officially listed

Sold 17.59-31 8,000 yuan, dark blue G318 officially listed

  The dark blue G318 is equipped with a 35.07kWh lithium iron phosphate battery, with a comprehensive battery life of more than 1000km, and a pure electric battery life of 190km under CLTC conditions. It is reported that when the vehicle is exhausted, the fuel consumption of four-wheel drive feed is 6.7L/100km (CLTC), and the fuel consumption of two-wheel drive feed is 6.1L/100km (CLTC). In addition, the chassis of the car adopts the front double fork arm + rear five-link independent suspension system. The high-end model provides magic carpet suspension + CDC, adjustable soft and hard height, and is equipped with OurHours four-wheel drive system, double differential lock, R-EPS steering system, and 6kW external discharge function.

competing models

Sold 17.59-31 8,000 yuan, dark blue G318 officially listed

Sold 17.59-31 8,000 yuan, dark blue G318 officially listed

Sold 17.59-31 8,000 yuan, dark blue G318 officially listed

  The dark blue G318 is positioned as a medium and large SUV with hard attributes. Its high-end models overlap with the price of the Leopard 5, but the Leopard 5 is more hardcore and favors deeper off-road user requests. In contrast, the dark blue G318 body structure, power form and four-wheel drive system are more biased towards driving in the city most of the time, and occasionally light off-road or self-driving trips. For models such as Honda CR-V, Toyota Highlander, and Tiguan L PRO that pay more attention to daily driving comfort, they will also become competitors of the dark blue G318. The classic models of the joint venture brand have always had a good user base and reputation, but due to the configuration and single vehicle attributes, their own competitiveness is gradually weakening in the current young car consumer market.

editorial review

  As the first hard-core SUV under the Deep Blue Auto brand, it attracted much attention at the beginning of its debut. Its product positioning is more biased towards daily travel while taking into account certain outdoor car needs, but the overall appearance and styling are biased towards hard-core style. This positioning may be a new opportunity for the current highly competitive SUV market. But the launch of the new car is just the beginning, and the follow-up brand service and owner activities are also particularly critical. Whether it can provide more possibilities according to the brand attributes and model positioning will be more conducive to market development and user reputation accumulation. Let’s wait and see what the follow-up market feedback of the new car is.

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Huang Zitao’s Shanghai concert exploded, fans responded strongly and cried emotionally


On the evening of June 15, Huang Zitao "2019 IS BLUE Concert "was held in Shanghai. The concert was well attended that night. With the blue support of nearly 10,000 people, Huang Zitao opened his own music world.

Original single Live debut partner Top band ignites blue orgy


On the night of the concert, accompanied by a rather ceremonial countdown light show, Huang Zitao opened the concert with a song "Beggar", which slowly rose from the center of the stage, and the super music rhythm set off a craze on the stage, officially kicking off the concert. Subsequently, tracks such as "Underground King", "HATER" and "Misunderstanding" were sung one after another. Huang Zitao showed off his rap strength and full-blown stage performance, awakening the hot blood cells of every fan on the scene. Then a gentle and tactful "Tao-style love song" "Nineteen Years Old" was paired with neon lighting effects, and the romantic interpretation of the song was vividly expressed in one mirror to the end.

At the same time, Huang Zitao unlocked the live premieres of four new songs "No effort, no gain", "Wrong", "AI" and "You will miss me too". Among them, "No effort, no gain" made netizens shout "magical brainwashing" due to the ear-grabbing melody and catchy lyrics. "AI", which has been loved by fans since the release of the sound source, has been lovingly performed by Huang Zitao on the spot and became the best single LIVE in the audience. It is worth mentioning that in this concert, Huang Zitao’s partner top band has newly edited some songs. With the strong and dynamic backing track form, it has given the song a fresh texture and completed a super-burning blue carnival together.


Dance beauty design high matching to create top fashion brands custom special styling


This concert adopts an advanced hardware configuration mode, striving to create a shocking and cool "musical-style" dance beauty visual effect. Around the five chapters of the concert curtain forest, prism, pixels, no puppets, and stone sea, the main screen adopts a geometric structure, and uses screen projection technology to present various visual changes. Through projection dynamic capture technology, music is turned into a story, integrating Huang Zitao’s blue world.


In terms of stage styling, Huang Zitao participated in this concert with Moschino, GCDS, Loewe, Vetements, Balmain, KOCHEIn cooperation with many top international brands, many sets of costumes in the concert are previews of unreleased Fashion Week shows. Among them, the well-known French trendy brand KOCHE specially customized the stage shape for Huang Zitao’s concert, using the best sports street style and contrasting color splicing to spell out the words "TAO" with artificial crystals, which can be said to be full of heart.

 

Huang Zitao’s emotional tears Tasman surprised himself and danced a magical dance


At the concert last night, Huang Zitao’s pet fan was level 10. Not only did he interact with fans and take photos at the scene, but before returning at the end of the concert, he carefully prepared a review video of his seven years with fans as a special surprise part of the concert. At the end of the video, Huang Zitao handwritten a confession "together with the waves", and many fans at the scene were moved to tears.

Later, Huang Zitao wrote a new song "You Will Be Like Me" for fans as an encore track. During the encore performance, Huang Zitao once choked up tears, which made fans feel distressed. In addition, Huang Zitao’s official character "Taosman" appeared in surprise at this concert. Not only did he perform in the same frame as Huang Zitao, but after the concert, he also danced the magic dance "You Will Be Like Me", which was broadcast on the spot as the end of the little easter egg, which made fans cry cute.


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Focusing on future development, Tencent released the "Qingyun plan" talent recruitment special project

Young scientific and technological talents are a new force in the development of scientific and technological innovation in our country. At the Internet Technology Seminar and Tencent Talent Plan Release jointly held by Tencent and Southern University of Science and Technology on September 24, Tencent released a new special project for talents – Qingyun Plan. Qingyun Plan focuses on future development and proposes "Qingyun Straight Up, Technology Shapes the Future", aiming to attract and recruit a group of top technical students worldwide.

Xi Dan, senior vice president and chief talent officer of Tencent, introduced that for the selected candidates, Tencent will provide industry competitive salary returns and customized training programs, support candidates to deeply participate in cutting-edge technology topics and core businesses, and cultivate Internet technology talents through Tencent’s platform.

Xi Dan, Senior Vice President and Chief Talent Officer of Tencent

10 + technical fields and 70 + technical topics await challenges

As the first company in the Internet industry to position the recruitment of fresh graduates as a core talent channel, Tencent continues to explore and introduce potential scientific and technological talents on campus, and spares no effort to promote youth development. In the "World’s Best Companies" list first released by Time Magazine in 2023, Tencent ranked first among Chinese companies, reflecting the recognition of Tencent’s business development and employee satisfaction by external authorities.

According to the official recruitment website of "Qingyun Plan", Qingyun Plan recruits doctoral students who graduate from September 2021 to August 2024, and undergraduate and graduate students who graduate from September 2023 to August 2024. Graduates with outstanding performance in any field such as academics, practice, and competitions can apply.

For the criteria of the candidates of the Qingyun plan, Xi Dan proposed that they need to have three basic qualities: Qingyun ambition, innovation, and kindness. He hoped that the candidates of the Qingyun plan would have a heartfelt love for scientific research and exploration, a keen sense of smell for cutting-edge technology, excellent professional skills, and the confidence to move forward; at the same time, adhere to the mission vision of "science and technology for goodness" and build a concentric circle of "goodness" together.

Liu Wei, Outstanding Scientist of Tencent

In order to stimulate the potential of young talents, Tencent will set up more than 70 technical topics in more than 10 technical fields such as AI, big data, security, multimedia, database, hardware/infrastructure, game engine, etc., including unlocking AI technologies such as big models, cutting-edge technologies such as robots/quantum, co-building industry-class domestic database/big data platforms, and building AI infrastructure, etc., to support Qingyun plan candidates to deeply participate in the company’s core business. "Qingyun plan encourages young talents to break through the limitations of the field, explore freely at the forefront of science and technology, and’unveil and be in command ‘in key areas. As Mr. Pony Ma, chairperson and CEO of Tencent, said, let science become fashion, and let innovation become the pursuit of young people." Xi Dan said in his speech.

The chief scientist acts as a "mentor" and comprehensively customizes the training plan

In order to help young talents quickly adapt to their positions, the "Qingyun Plan" sets up exclusive job mentors, development mentors, and project consultants, and invites chief scientist Zhang Zhengyou, as well as outstanding scientists such as Yu Dong, Wu Shi, Liu Shan, Liu Wei, Zhang Shengyu, Yu Yang, Dong Zhiqiang, Zheng Yefeng, Shan Ying, and Ye Handong to serve as mentors. By means of daily real-time business mentoring, regular growth mentoring, and cross-border scientific research project exchanges, candidates can better develop, and then take over the "baton" in the hands of mentors. In the industry exploration, problem breakthroughs, and technological changes, they will lead the way and play the leading role.

According to the data, the "mentor group" of Qingyun Project includes the heads of Tencent AI Lab, Tencent Robotics X Lab, Tencent Security Cohen Lab, Multimedia Lab, Tencent Quantum Lab, and Tencent Hybrid Model, covering cutting-edge fields such as artificial intelligence, security, automatic speech recognition and processing, multimedia and signal processing. In the 2022 "Top 2% Global Scientists List" released by Stanford University in the United States, Zhang Zhengyou, Yu Dong, Wu Shi, Zheng Yefeng and other scientists and experts were simultaneously selected for the "Lifetime Scientific Impact Ranking" and "Annual Scientific Impact Ranking".

Fang Hongwei, Vice President and Provost of Southern University of Science and Technology

Fang Hongwei, vice-president of Southern University of Science and Technology, said that the Qingyun plan is a special project launched by Tencent to focus on the future development of the industry, with the goal of selecting and cultivating young people with innovative spirit and practical ability, and for outstanding students who are interested in joining the forefront of science and technology. "I believe that with the careful training of various universities, the strong support of Tencent, and the careful guidance of experts and entrepreneurs, these students will be able to become leading talents in the future technology industry and make important contributions to the realization of national high-level scientific and technological self-reliance."

In recent years, SUSTech has focused on the Internet, big data, artificial intelligence and other related disciplines of information technology, actively promoted the transformation of scientific and technological achievements, and worked hard with well-known domestic companies such as Tencent to promote the integration of production, education and research, and serve social and economic development.

Tencent Qingyun plan conference site

As a digital technology company, Tencent anchors the forefront of technology, deepens innovative applications, and prepares for the next generation of Internet technology innovation. As of June this year, Tencent’s patent applications in major countries and regions around the world exceeded 66,000, and the number of patent authorizations exceeded 33,000, ranking second among global Internet companies. In 2022, Tencent’s R & D expenditure exceeded 61.40 billion yuan, ranking first in the 2023 China Private Enterprise Top 500 released by the All-China Federation of Industry and Commerce. Three out of every four Tencent employees are engaged in R & D positions.

Xi believes that building a young and enterprising team is the cornerstone of Tencent’s continuous business development and a key element to maintain its core competitiveness. "We hope to provide a broader development platform through the Qingyun plan to help young talents grow rapidly. For the company, we will jointly promote technological innovation in the Internet, big data and artificial intelligence, and continue to maintain vitality. At the national level, we also hope to help the country cultivate and reserve talents, improve scientific and technological innovation capabilities, and tackle technical problems in key areas."

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Diao Yinan: Of course Hu Ge was successful, he embarked on a free path

       In the 2019 Sina Entertainment year-end blockbuster project "The Most Beautiful Performance", director Diao Yinan and Hu Ge "South Station Reunion" collaborated to shoot a one-shot short film, with Hu Ge acting as a triangle to recreate the fugitive Zhou Zenong in the film.

  Jackson Yee, who rose to prominence in the film industry with the role of "Little North" in "Young You", also came to a "north-south integration" with the "The Wild Goose Lake" crew. Diao Yinan tailor-made a story for him. Qianxi plays a rebellious and lonely teenager who is inextricably linked to Zhou Zenong. Shu Qi also joined this short film as a special surprise.

  Both short films are additions to The Wild Goose Lake, written and directed by Diao Yinan.

  How are the two stories created? What are some interesting stories on the set? As a Golden Bear Award-winning director, what is Diao Yinan’s understanding of acting?

  Late at night, after the remake of Jackson Yee’s short film, we had a serious chat with Diao Yinan.

  Creating a script for Jackson Yee

  "He is very good at being alone, such a child is rare now"

  Sina Entertainment: The director wrote two short films this time. Let’s talk about Qianxi first. How was this story created?

  Diao Yinan: This story is based on Qianxi’s age and his current appearance to make a creative foundation. He is a 19-year-old boy, his heart is full of rebellion, and he is more introverted, not very flamboyant, very lonely, very quiet, and he has these temperaments in him.

  Therefore, his state may be particularly suitable for what I present to him in this story. His heart is very tolerant and slender, but he is not good at expressing himself. His expression comes from some struggles within.

  In this video, you may see that his inner voice is expressed through an expressive dance, or an expressive body.

  Later, Shu Qi was introduced, and the script was also changed once in the middle. The relationship between the two of them in the play is very delicate. Both of them are very good actors and complement each other, so the length of the film also exceeded the original expectations.

  Sina Entertainment: Although Qianxi’s short film is only a few minutes long, it was actually filmed for a day and a half. What is the reason?

  Diao Yinan: Although the film is very short, the most beautiful performance for the actor is to show his different performance states and performance methods in such a short time, including the psychological activities of his lines, body language, body posture, and the scheduling of his inner emotions.

  So each of our shots is also to help the actors to better complete the performance. The performance is not just the actor’s own business, the performance is the picture, the lighting, the sound and the opponents. All of these create an atmosphere that will help the performance. So these elements of the film in other departments are also very carefully done.

  Sina Entertainment: Regarding this short film, what communication did you have with Qianxi in the early stage?

  Diao Yinan: Mainly music, choose music, how to deal with this music, what functions did you undertake in the movie, and did some explanations and communication.

  Sina Entertainment: Is it the music during the dance?

  Diao Yinan: Strictly speaking, it is not dancing, but rather an externalization of psychological activities.

  Sina Entertainment: So is it Qianxi’s suggestion or your choice to use the song "fall"?

  Diao Yinan: I chose it.

  Sina Entertainment: Have you seen some of Qianxi’s works before? What kind of actor do you think he is?

  Diao Yinan: I have seen "Young You". Not bad, very promising, and young people have a promising future.

  Sina Entertainment: I worked with him once this time. How did he perform on the set?

  Diao Yinan: It is also very quiet on the set, without fighting or making trouble, and without too much contact with others. It is very good to be alone. Such a child is quite rare now. It was only a short two days, so that’s what I observed.

  Sina Entertainment: Does he have some improvisation of his own when he performs?

  Diao Yinan: Yes, for example, during the dance process, he will add some. I said you try to hit and kick, and he will add it according to this thing and play it by himself.

  Sina Entertainment: Did he have any performance that impressed you throughout the cooperation process?

  Diao Yinan: Execution, for example, what I ask him to do, he can execute it, no matter what method he uses, he can give it to me, which is very important for actors.

  Sina Entertainment: Some actors may rely on scripts to act, others on instinct, and some on sincerity. What do you think they mainly rely on?

  Diao Yinan: Maybe it’s based on instinct. Maybe at this stage, he’s a freshman at the Central Academy of Drama. From the perspective of learning acting, he doesn’t necessarily have a lot of skills or experience, so I think he relies more on instinct or talent.

  Sina Entertainment: This time Shu Qi also starred in this short film. How does it feel to work with her?

  Diao Yinan: Of course, she is very understanding, very good at performing, and very experienced. Many times she is able to control herself and the rhythm of the performance with ease on the scene, and I feel very cooperative.

  The South Station party again Hu Ge didn’t have a good time!

  "I hope to see a very kaleidoscopic Hu Ge"

  Sina Entertainment: In the story of Hu Ge, you asked him to play the triangle alone. What was the creative inspiration at that time?

  Diao Yinan: At that time, it was their publicity side. I don’t know who mentioned it. Then I thought it would be very good to use a long shot. The content of the script was written by me. After writing, the shooting process was actually very fast, but it took nearly 8 hours to prepare, which was very interesting.

  I hope to see a very diverse Hu Ge, who has gone through a huge performance span in just over three minutes. From a sissy span to a fugitive, and then to a particularly vulnerable and rich traveler, it is he who presents them all very well in these few minutes. This is very difficult. I think Hu Ge has really made great progress now.

  Sina Entertainment: I read that the script actually only briefly wrote the identity of a conductor, so is this sissy feeling the creativity of Hu Ge?

  Diao Yinan: It’s his idea. Maybe he did some homework in his heart. He also communicated with me in advance, and I said yes, no problem. This kind of performance has a lot of span and tension. In a short period of time, it is like a show, which will let the audience know the ability of an actor to switch between different performance states in an instant.

  Sina Entertainment: Which of these three identities do you think he played the best?

  Diao Yinan: They are all pretty good, and he is very malleable.

  Sina Entertainment: The identity of the fugitive is equivalent to playing Zhou Zenong again. Is Zhou Zenong in the short film in the same vein as in "The Wild Goose Lake", or is there innovation and change?

  Diao Yinan: In the same vein, maybe he can’t get out of "South Station", maybe his mastery of fugitives is what I ask of him in the movie, and the other two are his free play.

  Sina Entertainment: 8 hours of preparation in the early stage, is it mainly to prepare for the dispatch of one mirror to the end? I would like to ask you to introduce the specific difficulty.

  Diao Yinan: All the shots can’t be worse, because there are substitutes to come and go to change positions, and some close-ups can’t be worse, and if there is a slight difference, you will wear a gang. The delicate things of the big full-scale scheduling and close-up are all in this shot, and there are extras in positions, not just Hu Ge, so all departments are required to cooperate, including the people who change clothes should be very fast, and they will wear the gang later.

  This series tests the abilities of all departments, including the transformation of lights, the passing of train lights, and this shot is particularly able to demonstrate that film is a collective art genre.

  So our work site was very quiet that day, and we found out later that because each department was very nervous, we paid attention to our key nodes. Sometimes our filming site was also very busy, but it still didn’t seem so quiet, which meant that some departments might be able to take a break, but everyone was very nervous that day.

  Sina Entertainment: What kind of state is Hu Ge in when everyone is holding their breath?

  Diao Yinan: He was very relaxed, he was very cooperative, and there was no tension, so he took a total of four shots.

  Sina Entertainment: It means that a total of four shots were successful?

  Diao Yinan: I took six or seven shots, and I succeeded in four, and then he played one better than the other. I was also worried that in this situation, the second and third items in the middle might be easy to mobilize emotions, and the fourth item might be tiring, but he also played the fourth item very well.

  Sina Entertainment: I heard from Hu Ge that you and he communicated this script in the background of Double 11.

  Diao Yinan: I asked him to watch some movies before performing, such as "Outlaw". At that time, he seemed to be abroad, and then he said he would watch it. Then as soon as we met on Double 11, we talked about this, and he immediately told me that the first character should handle it like this.

  I thought it was great, he was creating this character, not necessarily according to the script, his own imagination I thought it was okay. Then he also said, it’s really difficult, and he has to test me again. I said that this test is actually fun, so we do it as a fun thing.

  Sina Entertainment: Didn’t he use the word torture? Because the last time I interviewed Hu Ge, he said he was going to be tortured again.

  Diao Yinan: Not yet this time. When we finally finished, he seemed to say, is this the end? It seems that he still wants to continue filming.

  Sina Entertainment: So when you were filming "The Wild Goose Lake", how did you torture him?

  Diao Yinan: The water is dire and the pain of all kinds of flesh and blood. Because many of them are in the wind and rain, in the open air, and in countless sleepless nights, they have a great test on the body and mind.

  The most beautiful performance is to use different methods to meet the requirements of different directors

  "Acting requires the writers, the whole film and all departments to help"

  Sina Entertainment: What do you think is the most beautiful performance?

  Diao Yinan: I think the most beautiful performance is that this actor is a professional actor, and he can cooperate with each director in different ways to fit the performance style required by the director. It is not necessarily that this actor will only follow one acting method to fight all over the world, which is also impossible, because every director has a different film style, and may have different requirements for film performance.

  Then the most beautiful performance is the performance that best fits the style and characters of the movie. As long as you are accurate, he is the most beautiful performance.

  Even if he is quiet and taciturn, at this moment, he is very powerful in the movie, he is the most beautiful. He doesn’t have to use very complicated techniques, he has to read the script, to understand what he is like at the moment when there is a chemical reaction between his performance and the plot.

  Sometimes he can step out of himself and watch from the sidelines; sometimes he has to completely immerse his body and mind in the character and live completely in the character; sometimes he is even required to split a bit to integrate reason and emotion well.

  Sina Entertainment: In the film and television works you have seen, what is the most memorable moment of the most beautiful performance?

  Diao Yinan: There are too many. I like Ma Long Brando’s performances very much. For example, he played "The Wharf", directed by Ilya Kazan. He created a methodological performance in it, including some characters such as the godfather he created later. I am very impressed. There is also an Italian actor named Marcelo Maschoanni. There are many, but I will not give examples one by one.

  But Ma Long – Brando, I think as an actor, he has completed countless works in his life, and the output of his works is very high. There are also bad and poor films here, so his performance will also decline; there are also many films that have entered the history of film, and his image is particularly brilliant.

  So sometimes an actor’s reading of the movie, the choice of the script, and the control of the subject matter will also bear the height of his performance. I don’t mean that an actor only accepts such a very good movie, I mean that sometimes acting requires the help of the screenwriter, the whole film and the whole department.

  Sina Entertainment: When it comes to the development of Hu Ge, he first became very popular as a costume idol drama, and at the age of 35, he encountered a script and film team like "The Wild Goose Lake" when he needed to transition. Why did you think of letting him play Zhou Zenong?

  Diao Yinan: He has a face that particularly moved me, or a certain moment of his appearance that moved me. Then this face can only be given to me by him. Others, no matter how good your acting skills are, but your appearance and your face are useless. So sometimes I look for actors, and I first decide whether he fits the role based on his temperament and his face. Hu Ge broke into the role, so to speak, so the role fits with him.

  Sina Entertainment: Do you think Hu Ge’s current transformation has been successful?

  Diao Yinan: I think of course it was a success. He gave a completely different performance from his previous performance, which is beyond doubt. Then he gained a different experience from previous performances.

  Sina Entertainment: In your opinion, is it necessary for male actors to transition between the ages of 30 and 35? Many people may not receive good projects, and they themselves are very worried.

  Diao Yinan: I believe that many actors want to create characters that can be remembered for a lifetime, but if they can receive such films every day, I don’t think it is possible. For the current film market, for the requirements of movies and the tastes of audiences, they also need to allocate their performance energy and wait for some opportunities.

  Sina Entertainment: Some time ago, Hu Ge’s fans helped him raise funds to support the box office of "The Wild Goose Lake", but he himself has said that he hopes fans will not do such a thing. As a director, what do you think of the phenomenon that many fans are now raising funds to support idols?

  Diao Yinan: Fans are purely a kind of passion, but Hu Ge may be a person with self-esteem, and he is not willing to take advantage of fans in this regard, even if it is a small amount of money, he is not willing. He has to rely on his own strength to speak, and he is very confident in his heart. He also welcomes all kinds of comments about him, and he is ready to welcome all kinds of comments. I think he has done it right.

  Sina Entertainment: In the short film of our most beautiful performance, we collaborated with Hu Ge again. Do you think he has changed since he first made "The Wild Goose Lake"?

  Diao Yinan: Yes, I think he is different from the day we just arrived in Wuhan and just entered the crew for fitting. On the day of fitting, he was still a little scared and a little dazed, but now I think he is very comfortable, and I think only he knows how to get this freedom. Of course, it is not necessarily given by "Southern Station", or "Southern Station" is just the beginning. He has embarked on a path to make himself comfortable, and he has found a way.

通过admin

Arctic soda is back, and some say "all Beijingers should celebrate it."

As soon as they go to work in the early morning, the sound of "ding ding ding bang" can be heard in the factory of Yiqing Food Group in Daxing District, Beijing. Workers are unloading baskets of empty glass bottles from trucks and moving them into the warehouse. Each glass bottle has a white polar bear printed on it, with three Chinese characters at the bear’s feet: Arctic Ocean.  

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Arctic Ocean is a time-honored brand of Beijing’s native orange soda.For Beijingers, Arctic soda is like White Rabbit toffee for Shanghainese and Wufangzhai zongzi for Jiaxing people. It is a brand that can evoke deep nostalgia.It was born in 1950 and flourished in the Beijing beverage market for a while, but it disappeared after the 1990s. 

 

Like many old brands, Arctic Ocean has experienced a long period of loneliness under the wave of China’s economic transformation and state-owned enterprise reform. During this time, the market is surging with Coca-Cola, Pepsi, Sprite, Mirinda… In 2011, when the Arctic Ocean, which had disappeared for 15 years, reappeared, some people said that "all Beijingers should celebrate this."

As soon as the Arctic Ocean soda went on sale, it was welcomed by consumers in Beijing.


Synonym for soda

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Every older Beijinger has a story about the Arctic Ocean. Back then, in the summer, there was a large block of ice in front of the common corner grocery store, and the Arctic Ocean soda was lying on the ice. The boss sat on the side, turning the glass bottle from time to time to make the soda chill more evenly. 

 

A few children who had been playing wildly outside for half a night ran over and bought a few bottles of soda. They raised their necks and drank it "Gudong Gudong", while not forgetting to stroke the soda one by one from left to right with their oblique eyes. After a row of soda was turned over, the bottle in their hands just finished drinking, the children deliberately burped and laughed at each other. After returning the empty bottle to the store, they continued to sprinkle girls outside.  

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A dime – in his fifties, Li Qi still remembers the price of the Arctic Ocean in his youth.Today, he is the general manager of Beijing Yiqing Food Group, in charge of two brands of Arctic Ocean soda and Yili bread. Li Qi is a native of Beijing, with a burly figure and a loud voice. When he goes to work, he always likes to walk around the workshop, see the empty glass bottles shipped back one by one, cleaned and disinfected, refilled with soda, and shipped to various places "Ding Ding Bang".  

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What a friendly voice, it once rang in the large and small hutongs of Beijing, causing countless children to lose their homework and make a lot of effort. In the 1970s, in the most glorious years of the Arctic Ocean, it became almost synonymous with soda.Wang Xuliang, an electrician who has worked in the Arctic Ocean for nearly 40 years, said that at that time, the people who picked up the goods were waiting in the workshop, and the tricycles carrying soda were lined up from the factory to the street. 

 

Li Qi was less than 20 years old at the time, and had just been assigned to another time-honored food factory in Beijing, Yili Bread. Yili was founded in Yuyuan Road, Shanghai in 1906, and moved to Beijing in response to the call of the "prosperous capital" in the early days of the founding of New China. Like Arctic soda, Yili Bread also enjoyed the glory of giving up one’s name in the Beijing market at the time.

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Vanishing Brand

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But times have changed. The Third Plenary Session of the Eleventh Central Committee in 1978 put forward the strategic decision of "reform at home and opening up to the outside world." Deng Xiaoping said: "The current world is an open world."  

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At that time, Li Qi, who had just entered the factory, was completely unaware of the changes in the outside world. Like his co-workers, he was proud to be an employee of a state-run factory. In the bakery in Yili at more than 40 degrees Celsius, he used his hands wearing two layers of heat-insulating gloves to remove the bread molds from the oven, and then knocked the baked bread one by one from the mold upside down. After finishing this string of work, the heat-insulating gloves were hot, and his hands trembled lightly. He adjusted the gloves back and forth, and continued to remove a batch of bread from the oven. When the day’s work was over, a bottle of Arctic soda was the best comfort. 

 

Coca-Cola entered China in the same year that Mr. Li entered Yili. At first, the Chinese didn’t seem to like the taste of traditional Chinese medicine. But soon, everyone began to see the tricks of foreign soda. Every weekend, in major shopping malls in Beijing, Coca-Cola employees hold colorful balloons marked with the Coca-Cola logo and sell to customers, buying a bottle of Coke for 50 cents and giving away a balloon or a pair of packaged chopsticks.

  

The promotion caused a lot of shock. Some newspapers immediately issued articles criticizing the practice, saying that the practice "invades China and introduces the capitalist way of doing business."Soon, the order came from above: Coca-Cola can only be sold to foreigners in China, and "one bottle is not allowed to be sold to Chinese people."  

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Li Qi, who was still a bakery worker at the Yili Bakery at the time, realized that change was really coming, and the ban was probably unbearable. Sure enough, within a year, the ban was lifted and Coca-Cola was allowed to resume domestic sales. Two years after Coca-Cola entered China, Pepsi followed. In the following years, foreign companies flocked in. In the Beijing market, the dominance of the Arctic Ocean is in jeopardy.  

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In 1994, Chinese companies set off a wave of joint ventures. The government brokered a joint venture between Arctic Ocean and Pepsi Cola. Across the country, there are six other famous beverage factories: Shenyang Bawangsi, Tianjin Shanhaiguan, Qingdao Laoshan, Wuhan Bridge, Chongqing Tianfu Cola, and Guangzhou Asia Soda. They wanted to expand their operations with foreign capital, but they gradually drowned in the wave of foreign soda and gave up the Chinese soda market.The industry later called it the "flooded seven armies" incident. 

 

Soon after the partnership between Arctic Ocean and Pepsi, the brand was "frozen". After more than a decade, it was difficult to find Arctic Ocean soda in the market. Six other domestic beverage brands were also abandoned by Coca-Cola and Pepsi one after another. Only years later did the domestic business community understand that this was a strategy for international companies to eliminate local competitors.

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Return of righteousness

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The Yili Bakery, where Li Qi was working at the time, encountered a similar dilemma: First, it established a joint venture with the international giant Nabisco to establish "Yili-Nabisco". After a few years, the word "Yili" in the company’s name disappeared, and a few years later, Yili Bread also stopped production. In 1992, The Beijing Evening News published a letter from a reader with the headline "Where Did Yili Bread Go?"After reading Li Qi mixed happiness, sadness is the national brands disappear one by one, happy is that people still miss them.  

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There was also a piece of news at that time, which in a way that made people laugh and cry, pinned the thoughts of Beijingers for time-honored brands. In 1995, the industrial and commercial bureaus of Chaoyang, Haidian, Fengtai, Chongwen and other districts in Beijing received reports one after another, saying that the Arctic Ocean soda sold in the market was mixed with fish and eyeballs. After searching for thousands of bottles of counterfeit Arctic Ocean, the industrial and commercial law enforcement officers followed the lead and found a regular beverage factory located on the outskirts of Beijing, and found a large number of Arctic Ocean soda and empty bottles in the workshop and warehouse. In the ingredients room, the law enforcement officers saw two bottles of soda with color labels and the words "Pepsi-Arctic Beverage Co., Ltd." on the lid. One was real and one was fake. The law enforcement officers asked the beverage factory manager, what happened? The factory manager mumbled out a few words: This bottle of real Arctic Ocean is a counterfeit specimen. He admitted that the fake Arctic Ocean was customized according to the requirements of the wholesaler.Despite the start of spring and the cooler weather, the beverage factory sells hundreds of cases of counterfeit Arctic Ocean every day.  

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At this time, the genuine Arctic soda factory has been shut down. In the old factory building at Shazikou outside Yongding Gate, the dust is full of machines, and in boredom, there are occasional chats of workers. Wang Xuliang, an electrician, said: "More than 2,000 workers have been laid off, and only a few of us are left. We stay behind to watch the factory building, and by the way, we repair the staff dormitory." In a few years, even the old factory building has been demolished, and the office buildings that have risen on the original site have nothing to do with the Arctic Ocean. The Arctic Ocean has disappeared, leaving only counterfeits to flaunt and newspapers to conjure souls.  

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After reading the newspaper news, Li Qi made up his mind to get the time-honored brand back. In May 1995, with the start-up capital of 500,000 yuan given by the factory, he started a "third industry" business in an old factory building of 300 square meters outside the South Second Ring Road. Still making bread, more than a dozen people are responsible for their own profits and losses. Li Qi named the product "Righteous King".

?

Yili came back from the dead. In 2001, Li Qi’s bakery merged with another factory and was renamed "Yili Bread Factory". In the following decade, Yili’s classic products, fruit bread and vitamin bread, occupied hundreds of shopping malls and supermarkets in Beijing. In 2012, the self-operated chain "Centennial Yili" appeared on the streets of Beijing. 

 

The next comeback is the turn of the Arctic Ocean.

?


Looking for "Original"

?

In 2011, Coca-Cola’s 15-year license to operate the Arctic Ocean brand expired, which meant that the Arctic Ocean was lifted and could be returned to the market. A few years later, when Chongqing Tianfu Cola, which was destroyed by the "Seventh Army of the Drowned" at the same time, returned, a local newspaper described the scene:"The base color of the spray painting is gray like a Holocaust memorial, with some mottled black on it, and the four red characters of’Tianfu Cola ‘are printed on it. This is a rare comeback ceremony with a strong tragic atmosphere."According to reports, the background music of the event that day was "My Chinese Heart". Domestic beverage brands have been lost for nearly 20 years, and international brand beverages are overwhelming. The comeback of time-honored brands looks tragic and lonely.  

?

Li Qi, who had been making bread for half his life, was ordered to take over the Arctic Ocean under such circumstances. 

 

When the Arctic Ocean returns, the first thing to do is to restore the original taste. The heart of the drink lies in the formula. The most legendary in the industry is Coca-Cola, which has been kept secret for more than 100 years since its inception in Atlanta in 1886. It is said that its handwritten secret recipe is hidden in a bank safe.  

?

In Beijing in 2010, Li Qi dug out the archives kept by the technical department from the warehouse. The recipe for the Arctic Ocean is handwritten on white paper and packed in a blue plastic folder.Notes on the folder: storage period, permanent; classification, secret.  

?

The ingredients are water, carbon dioxide, orange juice concentrate, sugar, additives and orange oil. What makes the Arctic Ocean special is orange oil. It is cold-pressed and separated from the peel of oranges and is a natural flavour and colouring agent. It is the most precious part of oranges. A ton of oranges produces only 6kg of oil. The source of the orange determines the quality of the orange oil, which in turn determines the taste of the soda.  

?

In the past, the Arctic Ocean used to purchase the "Dahongpao" red oranges produced in Wanzhou, Chongqing. More than a decade later, when Li Qi led his technicians to Wanzhou, the original orange production area has changed, and the processing plants they used to cooperate with have long since disappeared. They traveled all the way west, and finally settled in Nanchong, Sichuan. Nanchong is located in the shallow hilly area of the upper Jialing River, with water quality of Class II, and the "Dahongpao" produced is of good quality.  

?

The raw materials were determined, but the research and development did not proceed smoothly.The soda prepared according to the "secret recipe" is not the original taste, and it is even "hard to drink".There are countless factors that affect the taste of food: raw materials, air, water, equipment, workers… After more than ten years, these factors have changed. Naturally, the taste of the debugged soda will also change.  

?

The old formula has failed. In addition, the properties of soda are also difficult. Technicians found that orange oil is insoluble in water. The general method is to use emulsifiers, but small amounts cannot be dissolved. Large amounts affect the taste.

?

Rebuilding the Arctic Ocean is far more than just a picture of the gourd.

?


Rebuilding the Arctic Ocean

?

While he was tuning his soda recipe, Mr. Li was looking for soda production equipment. The original Arctic company was gone, the team was gone, and the production line was gone, leaving an old brand empty. At an industry fair at the Beijing International Exhibition Center, Li Qi was struggling to find equipment when an elder next to him said: "I’m from the old Arctic Ocean."  

?

Li Qi looked at the old man in front of him. He was about 60 years old and tall. His name was Ma Qian. He entered the factory in 1972. At that time, the Arctic Ocean was still called the Beijing People’s Food Factory. Once in the factory, he was assigned to the soda workshop to deal with machines. In the 1980s, he went to Iraq to assist in the production of local beverages. He worked for Pepsi Cola there for two years and was exposed to advanced Italian and German machinery.  

?

After returning to China, Ma Qian was promoted to director of the Arctic Ocean workshop. He couldn’t figure out how the joint venture between Arctic Ocean and Pepsi at that time."I’ve been in charge of the equipment in the workshop. At that time, when it was said that you were from Arctic Ocean, no matter where you went, people knew you. Arctic Ocean is very well run, and there is no need to partner with others. I don’t understand the approach after the joint venture. There is no hope for this brand."He quit his job and opened a factory in Tongzhou to produce beverage equipment. 

 

When he met Ma Qian, Li Qi had just taken over the Arctic Ocean, but he had already heard of this old workshop director and skilled technician. "I’ve heard of you, let’s talk." Li Qi said.  

?

Knowing that Li Qi was going to recreate the Arctic Ocean, Ma Qian said: "I learned my skills in the Arctic Ocean now, and all the technical training was sent by the Arctic Ocean. What I know should be given back to the Arctic Ocean for free." This coincidence not only prompted Ma Qian to become a new shareholder in the new Arctic Ocean, but also a senior consultant in solving technical problems of equipment. 

?

Mr. Ma’s company supplied Arctic Ocean with pre-equipment such as ingredients and refrigeration. In addition, Arctic Ocean also imported a production line from Nanjing Light Industrial Machinery Group (hereinafter referred to as Nanqing). Nanqing has an unusual connection with Arctic Ocean: it once provided the first production line for the old Arctic Ocean to imitate Japan’s Mitsubishi, and the current chairperson was an apprentice of Arctic Ocean in the 1980s. So, like Ma Qian’s equipment, Nanqing’s production line has the genes of the old Arctic Ocean from the beginning. The equipment solves the problem that has plagued Li Qi before – that orange oil is insoluble in water. The new process uses a high-shear emulsifier to split the orange oil into tiny ions, which are then matched with a suitable amount of emulsifier.  

?

The imitation journey took half a year. Li Qi had forgotten how many formulas he had tried, the only thing he remembered was the strict taste review after each development.Each time a recipe is developed, it is first tasted by three technicians, and then given to a team of dozens of people. This team is made up of people who have drunk the old Arctic Ocean and people who have worked in the old Arctic Ocean.When the last batch of experiments came out, Ma Qian supported his master, the first generation of Arctic employees, to the factory to determine the final taste. Master picked out a bottle and said, "This is it."  

?

Then things went smoothly: Li Qi hired young designers with overseas study experience to redesign the polar bear logo in the Arctic Ocean. The new logo has a traditional shadow but is more flexible. 

 

Sales channels are not difficult to choose, but those mom-and-pop stores that are scattered all over the hutongs.These mom-and-pop shops, often only a few square meters in size, penetrate deep into Beijing’s capillaries but are ignored by big dealers.The Arctic Ocean soda that is deep in everyone’s memory was once displayed on the large ice cubes in front of these small shops.  

?

On a sweltering August morning in Daxing, Li Qi watched as workers moved boxes of empty glass bottles back into the warehouse overnight. "How much did you sell last month?" he asked. 

 

"3.30 million boxes," Hu Zhiyong, the head of storage, replied.  

?

On another 37-degree-Celsius sauna day, Li Qi wiped the sweat from his forehead and nodded at Hu Zhiyong.He forecasts that his goal of selling 800 million yuan this year is promising.  

?

Twenty kilometers away, on the streets of downtown Beijing, thirsty passers-by opened a bottle of Arctic Ocean, "Gudong Gudong" was just a few bites, and a burst of orange fragrance lingered in the throat for a long time. "It’s still the smell!" 

 

Only Li Qi and his friends know that the Arctic Ocean is no longer "original".

通过admin

Tencent has made another big move to support content entrepreneurs with three billion yuan

  CCTV News:On November 8th, the 2017 Tencent Global Partner Conference opened at the Chengdu Western Expo Center in Sichuan. Ren Yuxin, chief operating officer of Tencent, Jonathan Nolan, director and screenwriter of "Westworld", Edward Mossall, Nobel Prize winner, Hugh Hull, well-known professor of MIT Media Lab, Su Hua, founder and CEO of Kuaishou Technology, Zhou Yuan, founder and CEO of Zhihu Media, and Ma Dong, 350 domestic and foreign industry leaders, 500 mainstream media, more than 10,000 partners and industry elites, discussed content ecology and cutting-edge technology around the theme of "Openness and Creativity".

  During the two-day conference, with 21 sub-forums gradually unfolding, dozens of Tencent product lines such as QQ, WeChat, App Treasure, Tencent Cloud, QQ Music, and LBS will announce the latest opening policies and ecological strategies, and discuss with industry leaders. In addition, in the 15,000 exhibition area of the conference, more than 130 high-quality projects from Tencent business lines and partners will be exhibited. Among them, AI and merchandise will showcase the development of the global technology and cultural industries.

  At the main forum, Fan Yi, deputy mayor of Chengdu, addressed the conference first. Tencent chief operating officer Ren Yuxin said in his speech that this year, Tencent open API has entered the seventh year, Tencent will connect the wisdom, content ecology and technology cloud three measures to help partners.

Photo: Ren Yuxin's opening speech

Photo: Ren Yuxin’s opening speech

  "In the past six years of opening up, the total number of partners has exceeded 13 million, 25 million jobs have been created, and the cumulative total score has exceeded 23 billion." Lin Songtao, vice president of Tencent, announced the results of Tencent’s six-year opening up and explained Tencent’s future opening roadmap. "Tencent’s opening up will be based on the continuous evolution of the two fulcrums of science and technology and humanities. In the future, it will focus on promoting new technology open APIs with AI as the core and large content open APIs with diverse content as the core."

  Three billions to support content entrepreneurship, eight scenarios to explore the future of AI

  "The internet and all walks of life have begun to deeply integrate, and online and offline are becoming one. All walks of life have developed from a simple’connection ‘in the past to an overall’cloud’ at present. Everyone hopes to achieve digital transformation and upgrade, and develop the digital economy," Ren Yuxin said.

  Digital content has become the new commanding heights of Internet competition. As an important part of Tencent’s big content strategy, at this conference, Lin Songtao released the "big content" platform opening strategy with diverse content as the core, which will create a complete content ecosystem from content production, multi-channel construction, intelligent distribution, and commercialization.

  The conference announced the official launch of Tencent content open API, which will combine WeChat, QQ, QQ space, browser, express, Tencent news, Tencent video, app treasure, NOW live broadcast, WeSing and other billion-level traffic platforms. With the intelligent distribution capabilities of Tencent AI, it will help content entrepreneurs achieve the goal of "one point access, the whole network is connected". At the same time, the newly launched "tens of billions" plan will 10 billion traffic, 10 billion funds and 10 billion industrial resources, and comprehensively support content entrepreneurs in the fields of traffic and monetization, investment incubation, and offline merchandise base.

  "In the cultural and creative industries such as movies, games, music, and online literature, the income of content creators can account for about half of the industry’s income, but in the field of diverse content, it is less than 10%, which obviously has a lot of space and opportunities." Lin Songtao said that Tencent Content Open API will be committed to helping content entrepreneurs to mine value. The lack of copyright protection is an important reason for the damage to the rights and interests of creators. For this reason, Tencent Content Open API launched a "content alliance" to protect creative copyright. Tencent’s internal products such as QQ, WeChat, Express, and Tencent Video, as well as excellent information platforms such as Zhihu, Sina, and Visual China, also joined at the same time.

Picture: Tencent Vice President Lin Songtao announced Tencent's opening achievements

Picture: Tencent Vice President Lin Songtao announced Tencent’s opening achievements

  In recent years, new technology clusters represented by AI are becoming a new driving force for the global economy. The 2017 Wuzhen Index shows that the global artificial intelligence financing scale has reached 22.40 billion US dollars. The Tencent "new technology" platform strategy focuses on AI and proposes an implementation path of "basic research – scene co-construction – AI openness".

  Lin Songtao introduced that Tencent has achieved a number of technical achievements in the field of artificial intelligence. For example, 21 papers in AI Lab were selected for top academic conferences in one year; two technologies ranked first in the MegaFace challenge of the internationally renowned facial recognition database. In the application field, Tencent AI capabilities, represented by Jueyi, Shadow Search, Accurate Push, and Intelligent Customer Service, have been implemented in eight major scenarios such as social networking, content, games, medical care, retail, finance, security, and translation. Tencent has also begun to promote AI openness. On the one hand, it empowers medical and other industries to achieve AI + by combining with traditional industries; on the other hand, it fully supports emerging AI entrepreneurs with AI open APIs.

  "Three empowering" for openness and innovation in the digital age

  "From traffic opening to capacity opening to ecological opening, Tencent has built three systems of technology empower, ecological empower and industrial empower, forming a comprehensive open system." Lin Songtao summarizes Tencent’s open system from three areas.

  In the field of technology, Tencent has built an empowering system based on basic technologies such as security, big data, LBS, and payment, and based on many applications such as QQ, WeChat, App Treasure, and Tencent Cloud as connectors. Among them, MAU breaks through the 200 million Tencent App Treasure to form a connection between APP developers and users in a full-scene distribution model; Tencent Cloud uses the "Smart +" model to help more than 1 million developers to form industry connections covering energy, industry, automotive, gaming, video, finance, government affairs, etc.; Tencent Social Advertising forms a marketing connection between partners and target users with a huge coverage of QQ, WeChat 1 billion users.

Figure: Tencent content open API launch

Figure: Tencent content open API launch

  In order to provide entrepreneurs with full-factor support, Tencent has built an ecosystem empowering system covering the entire chain of startup incubation, Enterprise Services, investment incubation, and high-end communities. Among them, Qingteng University has trained 188 outstanding entrepreneurs, including 22 unicorns, with an average growth of 150% during the enrollment period; Tencent Maker Space has landed 31 entrepreneurial venues in 26 cities across the country, and landed overseas Maker Space and Tencent Merchandise Base in Hong Kong, focusing on merchandise workers and helping the construction of the Guangdong-Hong Kong-Macao Greater Bay Area; Tencent’s "Double Hundred Plan" has invested in more than 100 start-ups, with a total project valuation of over 60 billion and more than 20 track leaders; The entrepreneurship service platform also provides more than 3,700 entrepreneurship services for various enterprises. 

  The digital economy continues to develop, and Tencent’s empowerment of traditional industries continues to strengthen. With "Internet +" as the core, basic public services such as smart finance, smart travel, smart smart manufacturing and smart cities have been built. In smart finance, financial Cloud as a Service has been connected to more than 5,000 financial units, including WeChat Pay and QQ wallet. The peak mobile payment can reach 208,000 times per second. In the field of smart travel, based on the concept of empowering cars and serving people, building a travel platform with location-based service and vehicle to everything, and connecting car manufacturers with Tencent’s connected car technology. Smart manufacturing will be based on Tencent’s big data, cloud computing and other technical capabilities to implement supply chain integration, production optimization, marketing and after-sales system construction in different fields. In smart cities, Tencent has created "Internet +" solutions in various fields such as commerce, medical care, government affairs, policing, and travel, so as to improve the efficiency of commercial services and government services, provide convenience for citizens’ lives, and enhance public safety.