After the trademarks of "Enjoy the World" and "Smart World" were transferred to BAIC and Chery respectively, the trademark of "Ask the World" was also followed up.
Announcement on the evening of July 2,Automobile, a holding subsidiary, intends to acquire 919 registered or pending series of text and graphic trademarks and 44 related design patents held by Huawei and its related parties, with a total purchase price of 2.5 billion yuan.
It is said that the transfer does not affect the cooperation between the two parties.Huawei also responded to the reporter on this matter. "Huawei will transfer a series of trademarks such as the world of inquiry to Cyrus, and will continue to support Cyrus to build and sell the world of inquiry."
Does not affect the cooperation of intelligent car selection.
Celestial announcement shows that the board of directors of the company deliberated and passed the Proposal on Purchasing Assets, and its subsidiary Celestial Automobile intends to acquire the registered or pending trademarks held by Huawei.. Including 919 registered or pending written and graphic trademarks held by Huawei, and 44 related design patents, the total purchase price is 2.5 billion yuan.
The asset appraisal report shows that 740 trademark rights have been authorized, and the remaining trademark rights are being applied for, and the trademark registration certificate has not yet been obtained. The appearance patent is being applied for and has not yet obtained a patent certificate.
Regarding this acquisition, Cyrus said that the transfer of the subject matter of the agreement will not affect the cooperative business between the two parties, and the two parties will further deepen the cooperative relationship.
Huawei also responded to the reporter: "Huawei will transfer a series of trademarks such as asking the world to Cyrus, and at the same time, Huawei will continue to support Cyrus to build and sell the world." Huawei said that it has always insisted on not building cars, but using intelligent networked car technology to continue to help car companies build and sell good cars.
According to analysts, the cooperation mode and consumer experience between Huawei and Cyrus are not affected, and Huawei’s attitude and HarmonyOS Zhixing plan remain unchanged. The source said that after the trademark transfer, the boundary between Huawei’s HarmonyOS Zhixing and Zhixuan models became clearer, and Huawei further indicated that it would not build cars.
"The brand influence of Wenjie series may be more than 2.5 billion yuan. At present, Wenjie M9 has broken 100,000 vehicles, which is one of the models with the highest sales volume of more than 500,000 yuan." The above-mentioned people continued to say, "HarmonyOS Zhixing has always been a cooperation model in which Huawei has been deeply involved in definition, design, R&D and sales, and the cooperation with other smart partners will not be affected."
Cyrus has repeatedly shot.
Since the net profit of returning to the mother turned positive in the first quarter of this year, Cyrus has made many moves.
In June this year, Sailis announced that its subsidiary Sailis Automobile intends to buy back 55% equity of Sailis Electric held by Jingyun Chuangfu and Saixin Fund according to the agreement, and the corresponding purchase price is about 1.254 billion yuan.
Prior to this, Celestial Electric was 45% owned by Celestial Automobile, while Jingyun Chuangfu and Saixin Fund held the remaining 40% and 15%. Jingyun Chuangfu is 56.25% owned by CCB Trust, and the platform owned by Chongqing State-owned Assets holds the remaining shares. The background of Chongqing SASAC is also behind Saixin Fund.
As of the end of March this year, the net assets of Celestial Electric were 785 million yuan, and the net assets corresponding to its 55% equity were about 431 million yuan.Based on this calculation, the consideration for the acquisition of 55% equity of Cyrus Electric this time is 190.95% higher than the net assets of this part of the equity.
Previously, the state-owned assets took a stake in order to "send charcoal in the snow" for Cyrus in trouble. Sailis repurchased as scheduled, which was also interpreted by the market as its financial pressure has eased.
Moreover, just after the profit turned positive, Cyrus also announced a change in accounting estimation, that is, the amortization period of intangible assets-non-patented technology was adjusted from 8 years to 5 years.
It is reported that this change in accounting estimates is expected to increase the amortization of intangible assets of Cyrus in 2024 by about 1.026 billion yuan and reduce the net profit attributable to the mother by about 426 million yuan. Some investors even bluntly said, "It shows that Sailis is not short of profits this year".
As of July 2, the market value of Cyrus reached 135.9 billion yuan.
The trademarks of "Zhijie" and "Xiangjie" have been transferred.
In fact, Huawei had transferred the trademarks of "Zhijie" and "Enjoy the World" one after another before Celeste took the trademark of "Wenjie" into its pocket.
According to Sky Eye, at the end of May, Huawei transferred its registered trademark of "Enjoy the World" to Beijing.Automobile co., ltd. The trademark was applied by Huawei in May last year and registered in November.
At the beginning of June, Huawei transferred two registered "Zhijie" trademarks of transportation tools to Chery. The above trademarks were applied by Huawei in October 2013 and September 2019, and were registered in April 2015 and April 2020 respectively.
According to an EIA report of BAIC, Xiangjie S9 was mass-produced in June 2024. During its life cycle (5 years), the total sales volume is expected to reach 480,000 vehicles, that is, from 2024 to 2028, the annual sales volume will be 60,000 vehicles, 120,000 vehicles, 120,000 vehicles, 96,000 vehicles and 84,000 vehicles respectively.
According to the latest sales data, HarmonyOS Zhixing delivered 46,100 vehicles in June, up 50.9% from the previous month, and delivered 194,200 vehicles in the first half of the year. Starting from August this year, HarmonyOS Zhixing will launch the "three worlds" (asking world, intellectual world and enjoying world), and enjoying world S9 will also become the most expensive car product under HarmonyOS Zhixing.
