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Fan Bingbing attended a business event in Sichuan, and the police car was full of style


Fan Bingbing also appeared in Wuling Mountain.



Fan Bingbing sang live.


  Chongqing Evening News reported on August 18Last night, the final of a weight loss product slimming competition was held in Wuling Mountain National Forest Park, and Fan Bingbing, the product’s image spokesperson, also appeared in Wuling Mountain. Although Fan Bingbing only appeared on the stage for a while, the "first sister" made a full appearance for her brief appearance. Not only was there a police car escorted, but according to people familiar with the matter, Fan Bingbing had previously told the organizers that he would never spend the night on a poor mountain. However, although Fan Bingbing did enough pomp, there were still onlookers who told reporters that they did not know Fan Bingbing and just came to watch the fun.


  "I came to seeZhao BenshanOf "


  The game that night was scheduled to officially start at 9 o’clock, but the reporter saw at the scene that there were many spectators watching at 4 o’clock in the afternoon, and the audience said that they were here to see the big-name stars tonight. But when the reporter approached a middle-aged male spectator to ask if he liked Fan Bingbing, the spectator said to the reporter with a questioning look, "Who is Fan Bingbing? I have heard his name, but I don’t know him! Didn’t you say that Zhao Benshan was coming? I came to see him!"


  Never see anyone until the makeup artist arrives


  At 6:30 p.m., a "Mercedes-Benz convoy" led by a police car drove into Wulin Mountain Forest Park. The crowd on the road dodged to the side of the road to make way for the Weifeng convoy. Then the reporter found that Fan Bingbing was sitting in a black Mercedes-Benz S600 car behind the police car, with a pair of large black sunglasses covering most of her face. Although Fan Bingbing arrived at the scene at 6:00, she refused the reporters’ request for an interview. According to the organizers’ staff, she refused to accept the interview because Fan Bingbing’s makeup artist had not arrived yet and did not wear makeup.


  I’m not used to staying in the mountains and returning to the city to stay in a hotel


  According to reports, Fan Bingbing has been the spokesperson of the weight loss product for more than two years, and the brand pays a huge seven-figure endorsement fee every year. This time, it is also a contract to appear in Wuling Mountain as a guest, so Fan Bingbing can only fly from Beijing to Chongqing that afternoon, avoiding Zhang Ziyi, who is promoting the new film "Very Perfect" in the same city, and take a 4-hour drive to Wuling Mountain to attend the event, and then set off to return to the city’s star-rated hotel. Although the organizers have been claiming to the outside world that Fan Bingbing is very easy-going, as long as the hotel has "stars", they will not be picky, but informed sources told reporters that Fan Bingbing had learned about the living environment on Wuling Mountain before and was not very satisfied. "She said that the living environment on the mountain is too bad!"

Editor in charge: Sun Jie

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The sauce-flavored latte in the electric mixed world! Galaxy L7 has sold over 10,000 in consecutive months, and Geely’s new energy sword points to the first echelon

"Wine and coffee, cup after cup."

On September 4, the joint coffee "Sauce Latte" launched by Kweichow Moutai and Luckin Coffee was officially launched, claiming that "every cup contains Kweichow Moutai wine".

After going online, "Sauce Latte" instantly "sold out", and related topics quickly appeared on Weibo’s trending topic list. Many people were swiped by "Sauce Latte", which can be called "the top of the whole people".

The reason why Luckin’s "soy sauce latte" can quickly enter the circle is that it has truly become a "popularizer" of Moutai. Since it is a popularizer, it will definitely come with sincerity, so the retail price is 38 yuan/cup, and the "soy sauce latte" with 19 yuan/cup after using the coupon quickly became a hit.

Also a "popularizer", Geely Galaxy L7 is also in the market segment, bringing the same "sauce latte" phenomenon.

According to the latest August sales data released by Geely Automobile Group, the Geely Galaxy L7 market continued to perform hot, with sales reaching 11,117 units in August, an increase of more than 10% month-on-month, and a new monthly sales record since listing. After refreshing the speed of China’s electric hybrid SUV "monthly sales breaking 10,000", Galaxy L7 unlocked the new achievement of "monthly sales breaking 10,000" this month.

Three consecutive months of high-light performance not only allowed Geely Galaxy L7 to win a place in the plug-in SUV track that has long been dominated by products such as Song PLUS DM-i, but also solidified its identity as a "high-value smart electric hybrid SUV popularizer".

In the eyes of Kung Fu Automobile, after opening the market with sincere leapfrog products, the reputation of "Geely Galaxy"’s high-value products has formed a "sauce latte" phenomenon in the car market.

(1) Only by "mixing" well can we reach the championship

"Sauce Latte" became popular because of the sauce-flavored taste of coffee + Moutai.

The same is true for the "electric hybrid" of Geely Galaxy L7.

Geely Galaxy L7 is based on the e-CMA architecture, equipped with the Aegis battery safety system, Raytheon Electric Hybrid 8848, and new energy electrification technologies such as the new car operating system "Galaxy N OS", which can be called the "True Fragrance Electric Hybrid SUV" of the technology.

This makes this product not just for stacking materials, but designed to surpass others from the beginning. The new generation of Raytheon hybrid engine B-Plus on Geely Galaxy L7 plus the 3-speed variable frequency electric drive DHT Pro, 6.9 seconds of zero-hundred acceleration, a 100-kilometer power loss fuel consumption of 5.23L and a CLTC comprehensive cruising range of 1370 kilometers all make the product highly competitive.

From the aspects of styling design, driving control performance, intelligent safety, etc., Geely Galaxy L7 not only rolls out the height, but also rolls out the high value. Moreover, the high value also accurately hits the pain points of contemporary young consumers and occupies the user’s mind. The result is that Geely Galaxy L7 high-end models have become mainstream.

According to the sales structure analysis data, the current average transaction price of Geely Galaxy L7 has reached 165,000 yuan, of which more than 90% of users buy high-end and top-end models, much higher than other hot-selling plug-in SUVs in the same class.

Kung Fu Auto believes that the high-value system built by Geely Galaxy series and the concept of "high-value intelligent electric hybrid SUV popularizer" have been highly recognized by market users. This also means that Geely Galaxy L7 will be expected to compete with Song PLUS DM-i and other products for the market champion of 150,000-class plug-in hybrid SUV.

(2) Intelligent electric hybrid CP helps Geely’s new energy take off

The strong performance of Geely Galaxy L7 has also led to the take-off of Geely New Energy.

Geely Automobile sold a total of 152,626 vehicles in August, of which Geely new energy models accounted for about 31%.

There is no doubt that Geely wants to continue this trend, but the Galaxy L7 alone obviously cannot fully support it, and Geely still needs a "Galaxy Matrix". And the second new Galaxy L6 is about to go on sale, which undoubtedly brings more confidence and potential to Geely.

At the same time, the great success of the Galaxy L7 has provided a very good reference for the Galaxy L6’s playing style and thinking. Especially in terms of channels, there are currently more than 450 Galaxy series channels. Compared with traditional oil car channels, the new new energy channels can provide users with more scene-based experiences of buying, watching and using cars.

What’s more, the Galaxy L7 and L6 cars also share a lot of product strengths, such as the 3-speed DHT PRO gearbox, which can bring better acceleration, handling and driving experience with the traditional hybrid single-speed structure, and the fuel economy can also be improved. It also includes the smart cockpit experience, which has a better upgrade and experience with the existing plug-in hybrid, and can naturally win the favor of more consumers.

It is foreseeable that after the Galaxy L6 is officially launched and delivered, Galaxy’s SUV + sedan will form the "Galaxy trend", and Geely Galaxy will further achieve strong growth, or can directly promote Geely New Energy to achieve the level of monthly sales of 50,000 vehicles, so that Geely Galaxy series quickly ranks among the first echelon of the A-level plug-in market.

(3) Kung Fu shooting

Like the "Sauce Latte", the strong popularity of Geely Galaxy L7 relies on the hard power of "mixing". The former relies on unexpected but reasonable joint names, while the latter relies on the accumulation of products, technologies and brands.

In the past two years, Geely has continued to invest in new energy technologies, and the arrival of good products has also chosen a suitable time. Later, first come, win at the turning point, probably Geely Galaxy L7 will continue to rise in the electric hybrid market and continue to improve.

With the arrival of more members of the Galaxy series, such as Galaxy L6 and Galaxy E8, Geely’s performance in the new energy market has become increasingly promising.

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Tencent Holdings-R repurchased 2.63 million shares on June 17 at a cost of 1.003 billion HKD

  On June 17, Tencent Holdings-R announced that the company repurchased 2.63 million shares on the Hong Kong Stock Exchange on June 17, 2024, at a cost of 1.003 billion Hong Kong dollars, and the average repurchase price was about 381.44 Hong Kong dollars based on the number of repurchases and costs; according to the disclosure, the highest repurchase price was 385.60 Hong Kong dollars, and the lowest repurchase price was 374.80 Hong Kong dollars.

  It is understood that Tencent Holdings-R has repurchased 96.90 million shares in the past three months, accounting for 1.02% of the company’s issued share capital.

(Data source: iFinD)

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Kneeling down to Wang Sicong to ask for his salary, why was the screenwriter forced to a desperate situation?

>On December 7, new screenwriter Liu Xiaofeng revealed on Weibo that Wang Sicong’s "banana plan" owed him 800,000 yuan in script bonus.

>Liu Xiaofeng said that due to his family’s financial pressure, he once recorded a kneeling video for Banana Film CEO Wei Xiangdong, imploring him to convey his anxiety to Wang Sicong.

>Four days after the incident was exposed, Liu Xiaofeng toldEntertainment StudioNow that the other party doesn’t care about public opinion, he is also using legal means to defend himself.

>Liu Xiaofeng’s experience once again exposed the industry dilemma facing new Chinese screenwriters.

>He told his screenwriter friend that he hoped to be the last screenwriter in China to be defaulted on royalties, and his friend replied: Dream on, in your next life.

Screenshot from Liu Xiaofeng Weibo

Uncashed 800,000

>Liu Xiaofeng used to work in the hotel industry. In late 2017, his script "Tower Cry" entered the stage of frequent meetings with partners. In order not to affect his job, he chose to quit his job as a full-time screenwriter.

>Non-academic, without any school, Liu Xiaofeng, who is fighting alone, is eager to find a company and become a contracted screenwriter.

>In the second half of 2018, he saw the first "Banana New Screenwriter Dream Realization Project" organized by Wang Sicong. After submission and interview, his script "Genius Screenwriter" finally won the third prize and became one of the six winners. According to the promise, the prize should be 800,000 yuan.

>Picture from Liu Xiaofeng Weibo

>Afterwards, Liu Xiaofeng and Banana Film signed a relevant contract agreement, and cooperated with the script copyright transfer according to the agreement. According to Liu Xiaofeng, from July to December 2019, Banana Film did not fulfill the contractual commitment to pay the bonus within the specified time after the copyright transfer. At that time, Banana Film CEO Wei Xiangdong explained that Wang Sicong was only a temporary financial problem, and would still pay the bonus to incubate the script and shoot the film when the funds were turned around.

>Until September 2020, Liu Xiaofeng was under great financial pressure due to family reasons, and asked Wei for a bonus again. The other party replied that Wang Sicong did not give him the money, and he could not manage it even if he was a part-time worker.

>According to Liu Xiaofeng’s understanding, several other award-winning screenwriters are well-connected in the circle and have basically chosen to terminate their contracts with Banana Pictures. However, he believes that the copyright of his script "Genius Screenwriter" has been owned by Banana Pictures for more than a year and a half, and he hopes to get his own bonus.

>Picture from Liu Xiaofeng Weibo

Two big pits in front of new screenwriters

>In his three years in the industry, Liu Xiaofeng has yet to make a single production. He has written about 10 original scripts, including "Genius Screenwriters", and sold a total of three original scripts, which has become his main source of income.

>As a new screenwriter, in addition to writing originals, he has also been exposed to some opportunities to write for other projects through his own connections and resources.Before entering the industry, friends told him to be prepared for unpaid royalties and difficult authorship – two common industry dilemmas faced by screenwriters.

The project is yellow, and the balance is gone.

>In the past two years, Liu Xiaofeng has participated in a number of online movies.

>There was a project that was about to start filming, but when the policy for online movies became stricter, the market tightened, and the project went bankrupt.

>This year, he wrote another online movie script, and the investment was also found. As a result, the producer told him to start making main theme movies, and the project was temporarily suspended.

When Liu Xiaofeng’s work "Genius Screenwriter" was selected for the Banana Project, the source of the picture was Liu Xiaofeng Weibo

>Compared to other jobs such as directors and actors, the screenwriter’s work all takes place before the start of the production. After the script is written, the project is not filmed. Of course, the screenwriter has the greatest loss.

>Liu Xiaofeng said that the current rules are basically divided into three payments to screenwriters. The first payment is a deposit, the second payment is paid after the first draft is published, and the third payment is paid after the boot is turned on. If the boot cannot be turned on, it means that 30% to 50% of the balance will not be received.

>The bigger problem is that China is a human society. If it is a job introduced by real-world friends, it is often paid after the work is done. Once the project is yellow, it may be equivalent to doing it in vain.

>"As a rookie screenwriter, the price is very low, especially at Wangda University. A better one will give you 8 to 100,000, and a closer one will be 3 to 50,000."

>After publicizing that the banana plan owed him 800,000 bonuses, a friend told Liu Xiaofeng that his outstanding payments over the years added up to almost 1.50 million.

Liu Xiaofeng’s work "Genius Screenwriter" was selected for the banana plan to win 800,000 bonus, picture source Liu Xiaofeng Weibo

>Liu Xiaofeng asked why the other party did not pursue the case, and his friend told him that because it was difficult to defend rights, it would take several years to file a lawsuit. It was possible that the producer had run away, or that the project had gone bad. If the project had gone bad, he would still be chasing the producer for money.

>"If you are serious with him, will you still get along in the future, and will you still mix in this circle? So although the other party did something wrong to me, I can’t say anything about him, and I have to be friendly with him on the surface."

The work is done, the signature is gone

>The big screenwriters assigned the work to the new screenwriters, and the new screenwriters were responsible for the main writing, but in the end, the big screenwriters were named. This was a common phenomenon in the screenwriting circle. Liu Xiaofeng, who had been in the industry for three years, did not want to accept such unspoken rules, but some good opportunities for big projects may have been lost like this.

>"Once, the filmmaker sent me something written by a big screenwriter for me to change. In the end, when it came to authorship rights, I could only ask me to be a literary editor, but I didn’t accept it. My screenwriter friend said that you have to have some backbone and can’t start this, otherwise it will be detrimental to your career development in the future.

>Now the filmmakers are very good at chatting, first tell you how good this project is, and then let me give my opinion. After chatting with me, I took all my ideas, started to talk about the price, and the price was also negotiated. Finally, I will say that because the first draft is a big screenwriter, you can’t be a screenwriter when you sign your name.

>I know that they are original, and I have no problem with them, but I have also revised them. I have also created them, and I am also a screenwriter. If I were just planning and editing, I would not be able to change them so meticulously.

>The other party said there is no way, or I will give you some money. I said it is not about money, what kind of work should be signed. "

Picture from Wang Hailin Weibo

>There are a large number of new writers in the industry who are facing these two dilemmas. They may be alone, but is there a better way to solve their dilemma?

>In addition to going it alone, signing a screenwriting company and working with a big screenwriter are two other mainstream options. In Liu Xiaofeng’s opinion, both have advantages and disadvantages, but he prefers to sign with a big screenwriter.

>"For example, I’m working alone now, and a company comes to me to talk about buying a script, and the cost they want to pay is the price I want to sell it. If I sign with the company, they have to give my company a commission, so some companies prefer to talk to a solo screenwriter.

>I prefer to follow the big screenwriter because there is a role of mentoring. Although the big screenwriter may take the job and our subordinates will do it, if we are lucky, we may be able to sign a co-writer, and now it is all celebrity effect. After our new screenwriter comes out, if there is a big screenwriter in front of us, they will immediately take a high look and be willing to chat with you. Maybe after working with the big screenwriter for a few years, you can slowly have an independent signature. "

The above screenshots are all from screenwriter Li Yaling’s Weibo, the current situation of the screenwriting circle

 Why didn’t the "banana project" happen?

>It is precisely because the survival situation faced by new screenwriters is so difficult that every film festival venture capital and every new project endorsed by celebrities is like a dawn, a hope.

>Banana Pictures was born in August 2017. On September 27 of that year, the "Banana New Director’s Digging Project" was announced. It was the first time that Wang Sicong entered the public eye as the behind-the-scenes operator of the film company.

>A total of 812 directors signed up for the "Banana New Director Digging Project" and received 840 films. On April 26, 2018, the program held an awards ceremony, and 16 directors were announced on the spot.

Picture Source Banana New Director Digging Project Weibo

>During the Shanghai Film Festival in 2018, the Banana Project held another press conference to announce the launch of the "New Screenwriter’s Dream Realization Project", with a total prize of 6.30 million RMB.

>Wang Sicong had a long-term plan at the time, and planned to use the method of "discovering new directors one year and discovering new screenwriters one year" to cultivate a group of top directors and screenwriters in six years.

>At the awards ceremony of the new director project, Wang Sicong once said proudly, "Others want to turn 200 million into 1 billion, but I already have 1 billion, so I can directly take out 200 million and see if I can do something for my favorite movie."

>Banana New Screenwriter Dream Project

>From the public information, after the first new director’s excavation plan, there was no news of any director’s salary claims. We can assume that the banana film industry was still not short of money at that time, and the banana film industry did not subjectively default on bonuses.

>But in 2019, due to the freezing of Wang Sicong’s own property and the absence of banana film industry, the first screenwriter’s land excavation plan ended up with the bonus that could not be honored.

>A well-intentioned plan couldn’t be carried out in the second year; a new film company started "underpaying" after three years of establishment, what was the problem?

First, there is a lack of professional talent.

>The reason why the "Banana Project" initially gained attention was one of Wang Sicong’s celebrity effect, and the other was that his arrogance was not bad for money.

>However, after the film and television industry experienced a meteoric rise around 2015 and a continuous influx of hot money, what it needs is not only funds, but also professionals with the ability to incubate projects.

>On September 27, 2017, at the launch of the "Banana Project" meeting with the public for the first time, Wang Sicong said that there are too many garbage movies in China, and Chinese directors have great problems. At that time, he expressed the hope that the film industry will be more professional. For example, some directors have multiple jobs on the set, and some directors have been shooting a scene for many years. They think that is obviously very unprofessional.

>Although he understood the truth, Wang Sicong himself was not a professional film talent, and his company did not recruit true core and first-line professionals.

>Banana Pictures has always promoted youth and innovation, and in a press release, Banana Pictures described its team as "a young team with an average age of only 26 years, an active personality, a pragmatic style and a strong professional style."

>Therefore, this is a company that unearths new directors and new writers, and then allows a group of newcomers with an average age of only 26 to develop projects.

>Banana Pictures’ publicly announced corporate positioning is to "consolidate the infrastructure of film and television talents and produce content products that young people like". The company’s image is "positive energy, youthful, anti-routine, personality, and interesting", but all this can easily be reduced to slogans. What a film production company really needs is a team that can develop projects, set up plates, and shoot on the ground.

>The film industry needs innovation, but experience is just as important. How can a group of inexperienced newcomers put a project to the ground? And the company also lacks Dinghai Shenzhen. Wei Xiangdong, the CEO of Banana Film, is a former host. He has participated in movies such as "Unexpected Love Time", "Mr. High Heels" and "Keep Silent".

Second, success or failure is all about money.

>The venture capital units of major film festivals are a valuable platform for many new directors and screenwriters, where they can meet the right investors and producers to help them bring their projects to fruition.

>The Directors Association’s "Green Onion Plan" relied on the resources of the Directors Association, and there would be many experienced directors and producers to help new directors implement the project.

>Compared with the longer-established film festival venture capital unit or the resource-rich "Green Onion Project", the "Banana Project" cannot prove its own subsequent incubation and development capabilities, so the high project bonus has become its greatest advantage.

>Liu Xiaofeng remembered that there were 3,170 screenwriters participating at that time. On the last day of the deadline, because many people submitted their contributions, the website of the "Banana Project" once crashed.

source network

>Some of these new screenwriters regard Wang Sicong as a new hope, and perhaps some of them are motivated by money.

>In recent years, there have been a lot of plans to find new directors and screenwriters, and the industry is also discussing, do you really need so many plans? Is there really so much talent to find?

>From the perspective of the contestants, we believe that the "Banana Project" should fulfill its commitments; but from the perspective of the "Banana Project"’s own operation, in the absence of sufficient project development capabilities in the banana film industry, it is debatable whether it is necessary to spend high prices to find new people for six consecutive years, and whether the excavated projects are suitable for the company itself to develop.

>Many things can’t be done well with money. Back then, Panda Live occupied the market with high-priced signing popularity live streaming hosts, but was defeated because of insufficient follow-up operation capabilities. It also earned money by throwing money at the "banana plan". What needs to be consolidated is the follow-up development capabilities.

>The failure of the "Banana Project" was similar to the failure of Panda Live. As an investor, although Wang Sicong understood the importance of professionalism, he obviously needed to find the right path to it.

Picture Source Banana New Director Digging Project Weibo, Wang Sicong, Wei Xiangdong

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Implemented next year! Beijing takeaway will no longer actively provide disposable tableware, and violators will be fined

  CCTV News:Disposable items provide great convenience to our lives. But while convenient, it also brings problems of waste of resources and environmental pollution. In order to reduce waste generation at the source, recently, the "Beijing Municipal Domestic Waste Management Regulations" have been revised and will come into effect on May 1 next year. It is pointed out that Beijing takeaway will no longer take the initiative to provide disposable tableware.

  The revised regulations stipulate that food and beverage operators, food and beverage distribution service providers and hotel business units shall not actively provide consumers with disposable chopsticks, forks, spoons, toiletries, etc., and shall set up eye-catching prompt signs. Once violations are made, the comprehensive law enforcement department of urban management will order immediate corrections and impose a fine of not less than 5,000 yuan but not more than 10,000 yuan; if the regulations are violated again, a fine of not less than 10,000 yuan and not more than 50,000 yuan will be imposed. Before May next year, Beijing will formulate a detailed catalogue of disposable products.

  In addition, the environmental problems caused by massive express packaging waste cannot be ignored. The "Regulations" stipulate that express delivery enterprises should use electronic waybills and degradable and repurposed environmentally friendly packaging materials to reduce the overuse of packaging materials and encourage them to take measures to recycle packaging materials.

  This time, the punishment for mixed shipment of receiving and transporting vehicles has also been increased. The "Regulations" stipulate that units that collect and transport domestic garbage shall classify and transport domestic garbage to centralized collection facilities or transshipment and treatment facilities that meet the regulations, and shall not mix and transport, and shall not be dumped, discarded, scattered or stacked at will. For those who violate the regulations, the penalty limit shall be adjusted from the previous 5,000 yuan to less than 50,000 yuan to more than 20,000 yuan and less than 100,000 yuan. If the circumstances are serious, the license for collecting and transporting domestic garbage shall be revoked.

 

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Hangzhou’s new taxi regulations are submitted for review, and online car-hailing will be included in the management scope

  It has been a full ten years since the current regulations on the management of passenger taxis in Hangzhou were revised and implemented in 2007. With the changes in the market environment, especially the emergence of new business formats such as online car-hailing, many provisions of the regulations are no longer suitable for the needs of industry development and management under the new situation, and need to be revised urgently. On October 30, the sixth meeting of the Standing Committee of the 13th Hangzhou Municipal People’s Congress reviewed the "Hangzhou Passenger Taxi Management Regulations (Revised Draft) " (hereinafter referred to as the Revised Draft). Compared with the old regulations with 37 articles in 9 chapters, the revised draft is 67 articles in 6 chapters, which can be called a "fundamental overhaul". The most significant change is undoubtedly the inclusion of the content of online car-hailing.

  In addition, on November 7 at 2 pm, the Hangzhou Municipal People’s Congress Legal Committee will hold a legislative hearing on the Hangzhou Passenger Taxi Management Regulations (Revised Draft) at Xinqiao Hotel, No. 226 Jiefang Road. If you have corresponding suggestions, you can sign up. You can register by phone (87557141), fax (87557315) or email (1839192974@qq.com).

  The business license is changed from closed to open

  Compared with the original "Regulations", the revised draft proposes "legally holding the right to operate a specified number of taxi vehicles" on the conditions for the operation license of cruise vehicles, but does not set a specific number.

  Fan Jianjun, director of the Municipal Transportation Bureau, explained to the Standing Committee of the Municipal People’s Congress on the revised draft, saying that considering the large differences in the development of the taxi industry in Hangzhou districts and counties (cities), if the specific number is limited, it is difficult to take into account fairness. Therefore, the revised draft will leave the lower limit of the number of operating rights held to local governments to decide, and the operating license will be changed from closed to open, which is more in line with management reality.

  Taking into account the difficulty of obtaining operating licenses for some franchise holders due to the lack of the required number, the draft amendment also stipulates that the government can organize the establishment of taxi service management companies to provide management services to such franchise holders.

  The age limit for drivers has been relaxed to 65

  The draft amendment stipulates that vehicles engaged in passenger taxi business services in Hangzhou shall obtain passenger taxi transportation licenses, including cruise taxi transportation licenses and online rental car transportation licenses. Online car-hailing requires the installation of satellite positioning devices with driving record function and emergency alarm devices that meet the standards, and the information must be able to be transmitted to the competent authorities in real time.

  The revised draft introduces unified qualification management for drivers driving cruise cars and online car-hailing. As long as they obtain a passenger taxi driver’s license, the licensed personnel can move freely between the cruise car company and the online car-hailing platform. This system design is the first in China.

  The revised draft incorporates provisions in departmental regulations that are closely related to passenger safety, such as "no violent crime, no drunk driving record", and also liberalizes the age limit to 65 years old.

  Rejection is divided into five situations

  The amended regulations particularly emphasize that taxi operators shall keep strictly confidential the information of drivers, riders and passengers collected during the operation process, and shall not provide it to third parties except as required by laws and regulations.

  For the refusal behavior, according to the type of vehicle, there are five specific situations:

  1. After being greeted by passengers to stop, no passengers will be carried;

  2. Refusing to carry passengers when an empty car is waiting to be rented in a public place;

  3. After actively soliciting passengers, refusing to carry passengers;

  4. Selecting passengers in the operating area by means of self-determined operating destinations, etc.;

  5. Failure to fulfill the agreement after accepting phone or online appointments.

  If the above situation occurs, the driver will be fined 300 to 3,000 yuan, and the taxi driver’s license will be seriously revoked.

  Our reporter, He Sheng

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Geely Galaxy L7 debuts at Kunming Auto Show, priced from 138,700

  Since May 31st Galaxy L7 national listing, Geely Galaxy L7 is equipped with "a new generation of Raytheon hybrid 8848" power system has attracted much attention in the market, June 23rd, Geely Galaxy L7 debut in Kunming 24th International Auto Show, the new car launched a total of 5 versions, the official guide price is 138,700 – 173,700 yuan, lower than the market expected price, richer configuration, more rights and interests, to give consumers sincerity.

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  In terms of energy saving, the new car is equipped with a "new generation Raytheon hybrid 8848" power system. In terms of energy saving, the new generation Raytheon hybrid engine B-Plus has the highest thermal efficiency of 44.26% of the world’s mass production, with a fuel consumption of only 5.23L (NEDC 4.4L) at a loss of 100 kilometers, and a comprehensive cruising range of 1370km under CLTC conditions.

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  In terms of performance, Raytheon’s 3-speed variable frequency electric drive DHT Pro is the first intelligent electric drive in the world to achieve P1 + P2 dual motor overclocking drive. The system has a comprehensive maximum power of 287 kW, a comprehensive maximum torque of 535 N · m, and an acceleration of only 6.9s per hundred kilometers. It supports ejection start and can reach a top speed of 240km/h.

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  In terms of handling, the Geely Galaxy L7 is based on the e-CMA architecture, providing strong grip and excellent cornering handling, with both ride comfort and handling stability.

  Geely Galaxy L7 comes standard with the 8155 flagship cockpit chip and the dual computing power base of the Star Smart Computing Center supported by the super cloud computing power of 8.10 billion billion times per second, as well as the Galaxy N OS cockpit operating system, which greatly improves the daily operation and response speed.

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  Geely Galaxy L7 comes standard with 10.25-inch instrument + 13.2-inch central control screen + 16.2-inch co-pilot screen, three large screens, which can realize intelligent interaction between the screens. Keyword Spotting takes only 0.5 seconds, supports full scene visibility, four-tone zone recognition, and deep continuous dialogue.

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  The wallpapers, cards, components and action sheets of the car desktop of Geely Galaxy L7 can be freely defined. For example, users can set the family photo to the desktop, and they can also put the most commonly used navigation, music and the most fashionable ecological applications in the most convenient position. Use the seat for ventilation and massage in summer, and replace it with seat heating in winter, and you can reach it with a touch.

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  Geely Galaxy L7 has been upgraded in appearance, refreshing the front face of the tram, fashionable and pure and more eye-catching. 2785mm wheelbase, the space is spacious and bright enough. Marshmallow comfortable seats, three fragrances, 256-color star ring light curtain ambient lights, and 11 speaker sound systems, bringing a full sensory immersion experience of touch, smell, vision and hearing to the whole car.

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  Electric hybrid vehicles have become the most anxiety-free choice at the moment, and they are also the travel partners of many consumers. But the general perception of electric hybrid products is that "it will be enough" and "enough" is enough. The real needs of Chinese users have been suppressed for too many years! Geely’s years of experience in building cars tell us that the needs of users of electric hybrid products are constantly escalating, and there are many "pain points" that need to be solved. This is the birth of the Geely Galaxy brand

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Beauty "Adventure" @315: Medical Beauty, Tonics and Trust

[Tide Business Review/Original]

March 15th every year is a big test for many businesses.

"Oh, my God, I’m about to get a beauty needle to get a tattoo. I just want to cancel my appointment after watching the exposure of 3.15." Lynn from the editorial department said bitterly.

"Now there are too many beautiful girls on various social platforms. I feel that if I don’t maintain it, I will fall behind my peers. Since the road of medical beauty can’t work, I intend to try daily health and nourishing. This step by step is always safe. " Obviously, Lynn has fallen into the whirlpool of appearance anxiety.

Nowadays, with the rise of social platforms such as short videos, Weibo, and planting grass, this generation of young people began to make great efforts in their appearance. Like Lynn, medical beauty and daily nourishment became their "good medicine" for treating diseases. Among them, in addition to medical beauty, bird’s nest has also become their favorite. Statistics show that since 2019, bird’s nest has become the most popular nourishing product for the post-90s generation. With the entry of the post-00 generation with lower age groups, the consumption share of the younger generation in the bird’s nest consumption group has exceeded 50%.

On the one hand, the consumption of bird’s nest is becoming younger and younger due to the influence of social environmental factors such as appearance anxiety and the rise of Yan’s value economy. On the other hand, the bird’s nest enterprises have also identified the consumption characteristics of young people love figure, and introduced bird’s nest products that are easier and more convenient to eat, such as instant bowl of bird’s nest, stewed bird’s nest and freshly soaked bird’s nest, to directly hit the consumption pain points of the audience.

As Lynn shared, "It may not be easy for me to maintain good living habits for a month, but it is too easy for me to insist on drinking a bottle of freshly stewed bird’s nest a day."

Contemporary young people want beautiful faces, and nourishing consumer goods companies such as medical beauty and bird’s nest easily capture a bunch of young people with products that are quite confusing. This seems to be a two-way process, but the result is likely to be a "beautiful scam".

From rare treasures to popularization, the "controversy" of bird’s nest has never stopped.

In China, bird’s nest is listed as the first of the four traditional precious foods (swallow, abalone, wing and ginseng) in China, and it is regarded as the best food supplement and precious medicinal material. Until the founding of New China, bird’s nest was only a small-scale import.

In recent years, with the improvement of bird’s nest industrial chain and the smooth import and export trade, bird’s nest has become no longer rare in our lives, and the price has gradually become more "close to the people", so that more and more people can afford it.

According to the survey data recently released by Accenture, in China, nearly 400 million female consumers aged between 20 and 60 have a consumption expenditure as high as 10 trillion yuan every year. With the prevalence of topics such as appearance anxiety, age anxiety and health care anxiety in recent years, it has become the consensus of a group of female consumers to be "golden" for beauty.

In addition to daily nutrition and health products, Chinese nourishing has become an important channel for them to keep beautiful. Among the many Chinese nourishing products, bird’s nest has undoubtedly become the top player.

According to JD.COM’s "Report on Women’s Consumption in China in 2022", in 2022, women consumers on the platform of JD.COM ranked fifth in the consumption growth rate of traditional nourishing goods, while among all kinds of nourishing goods for health and beauty, the consumption of bird’s nest increased by three times year-on-year, ranking first in the increase of turnover.

On the one hand, the overall industry is improving due to the surge in demand, but on the other hand, the dispute about the "IQ tax" of bird’s nest has never stopped.

The main components of bird’s nest are water-soluble protein, carbohydrates, calcium, phosphorus, iron, sodium, potassium and other trace elements and amino acids. 100g of dried bird’s nest contains 50g of protein, and the protein content is about five times that of eggs of the same weight, which seems to be very high, but in fact, the average person’s daily consumption of bird’s nest is only a few grams, and the protein content can be said to be diluted very little.

The amazing "bird’s nest acid" recommended by merchants is not exclusive to bird’s nest, and there are many food substitutes with sialic acid. Daily foods such as milk and eggs all contain sialic acid. Many literature reports show that human liver can synthesize enough sialic acid independently.

When we turn our attention to the brand of bird’s nest on the market, take the 45g "Fresh Stewed Bird’s Nest Youth Model" with high sales volume of Xiaoxian Stewed on an e-commerce platform as an example. According to the product parameters of Xiaoxian Stewed, the addition amount of each bottle of dried bird’s nest is 2.2g. If the nutritional content is simply converted, how many nourishing ingredients can we get? Similarly, public product information shows that Yanzhiwu 45g "Fresh Stewed Bird’s Nest at 115℃" has a bird’s nest content of only 2.0g per bottle.

At the same time, the doubts of Xiaoxiandun and Yanzhiwu are also one after another. Consumers are looking at the flowers in the fog, and the labels of some bird’s nest brands "IQ tax" are gradually being taken seriously.

In 2021, online celebrity bird’s nest brand "Xiaoxiandun" was identified as false propaganda by State Administration for Market Regulation, Chaoyang District, Beijing, and fined 200,000 yuan for its use of raw materials, inconsistent production place with propaganda, false production qualification and lack of evidence for "zero addition".

Regarding the fine imposed on State Administration for Market Regulation, Xiaoxiandun responded that this administrative penalty was mainly aimed at Xiaoxiandun’s previous poor publicity in the e-commerce platform, and the relevant public information has been thoroughly investigated and rectified.

In fact, not only Xiaoxian stew, but also the public’s doubts about another bird’s nest brand, Yanzhiwu, have never stopped. In 2021, Yanzhiwu advertised: "I heard that it is better to eat bird’s nest when pregnant." Official website, the State Administration of Market Supervision, shows that the ready-to-eat bird’s nest in Yanzhiwu has not obtained the batch numbers of medicines and health foods, and its business categories are only canned food and beverages.

In April 2022, in the inquiry initiated by CSRC to Yanzhiwu, the nutritional value of bird’s nest, food safety and other issues were the key points. CSRC asked Yanzhiwu to explain the specific propaganda caliber of the company’s advertisements and other related publicity materials, whether there were compliance risks such as false propaganda, and whether the company was subject to administrative punishment.

However, Yanzhiwu did not respond positively to this.

The chaos such as low entry threshold, incomplete consumer cognition, seriously exaggerated nutritional value and huge profits in the industry have filled consumers with many questions when buying bird’s nest.

But in fact, in the bird’s nest industry with a market scale of 10 billion yuan, the bird’s nest brands that are really chosen by the public are not well-known brands such as Yanzhiwu and Xiaoxiandun, but some unknown brands that are hidden under the water and are rarely heard of by individual merchants, Wechat business and self-proclaimed manufacturers.

Without the support of brand reputation, the chaos such as shoddy, chemical bleaching, brushing and gluing is very common in the "underwater market". The chaos in many industries actually reflects the problems that the industry has no clear entry threshold, product quality judgment standards, and lack of quality inspection.

The Yanzhiwu prospectus also mentioned that the threshold of the bird’s nest industry is low, the degree of product standardization is low, there are many small workshops, and the processing mode is prevalent. All practitioners rely on their own retail channels to sell, and the market is very scattered.

These "chaos" also make consumers hesitate when spending bird’s nest. According to the statistics of Magic Mirror Market Intelligence, in Q4 of 2020, the online bird’s nest market in China reached a peak of over 2 billion yuan, and then it went down successively. In the first half of 2022, the sales volume dropped by over 20% year-on-year.

Chinese nourishing industry involved in the "whirlpool" of IQ tax

With the rising consumption of factors such as "face value economy", "self-satisfaction economy" and "health-preserving economy", traditional Chinese nourishing products such as gelatin, medlar and ganoderma lucidum, including bird’s nest, have become the first choice for contemporary young people to supplement their health. According to CBNData’s "New Food Shangism" report, the growth rate of traditional tonics has exceeded 20% for two consecutive years. In the past three years, the post-90s generation has become the backbone of online purchase of traditional nourishing nutrients.

But in fact, whether it’s bird’s nest, flower glue or donkey-hide gelatin cake, frequent "IQ tax" disputes have also involved the "Chinese nourishing" with high hit rate in the "whirlpool" of IQ tax.

For example, instant glue, in recent years, the heat of instant glue continues to rise, and the growth momentum is strong. Merchants promote the nourishing effect and medicinal value of flower glue, which can supplement collagen. Guanzhan, Lizhan and other brands quickly broke into the "health bureau" of young people with "fresh stew in the original bottle" instant gelatin. However, the voice of controversy followed. As the core raw material, fish glue has different quality, different content, different nutritional value and different pricing. As a result, some consumers said that the raw materials used by some gum brands belong to the kind of gum with low nutritional content, which can not play a nourishing role, which is basically equivalent to paying IQ tax when buying it.

On the e-commerce platform, the unit price of instant flower gum ranges from less than 20 yuan per bowl/bottle to more than 70 yuan per bowl/bottle, with a large span. But these goods with different prices and brands may come from the same factory. From the product introduction information of several ready-to-eat rubber products on the market, we found that Guanzhan, Jiaoqu (some products), Chiji, Jiaoqi and Chenshi Nourishing Hall are all manufactured by the same foundry.

At the same time, the controversy over the nutritional value of Ejiao, also a Chinese nourishing giant, has never stopped.

The controversy of "IQ tax" gradually submerged the efficacy of Chinese nourishing, but in fact, is it really that the product itself is IQ tax, or is it that the product is "IQ tax" caused by unscrupulous merchants infinitely magnifying the effect of the product itself for commercial benefits?

Chinese tonic, which has been circulated for thousands of years, is being pushed to the high platform of "IQ tax" by commercial interests. And these disappearing trusts are gradually disintegrating the commercial living space of a single category.

03 Medical Beauty: A Beautiful "Trap"

When we turn our attention to the medical beauty industry at the beginning of the article, the "trap" brought by information asymmetry is also common.

Just like Jiti Factor Biotechnology Co., Ltd. and Guangdong Yutaimei Biotechnology Co., Ltd. exposed at this 3.15 party, according to the enterprise survey APP, they were established only for half a year.

Medical beauty is between medical treatment and consumption, and it is a highly professional and risky industry. However, in fact, illegal institutions, unlicensed doctors, counterfeit products and other industries in the medical beauty industry are rampant now, and micro-plastic surgery of medical beauty is also a potential "dangerous plastic surgery".

In the CCTV 3.15 party in 2022, the chaos of medical beauty training has been pointed out, exposing the problems of medical beauty practitioners with no threshold, quick success and zero foundation.

Ai Media Consulting data shows that the growth rate of non-surgical beauty in China’s medical beauty market is 40%, which is much higher than the growth rate of traditional surgical beauty. The rapid growth has made more people see the market dividend, and for a time, the medical and beauty industry has entered a stage of barbaric development, which is mixed and disorderly.

According to iResearch’s White Paper on Insights into the Medical Beauty Industry in China in 2020, as of 2019, only 14% of institutions in China are legally and compliantly engaged in medical beauty projects, and only 28% are legal medical beauty doctors. On the contrary, the number of "black institutions" exceeds 80,000, which is six times that of compliance institutions. There are more than 100,000 illegal practitioners, and the rate of genuine injections in the market is only 33.3%, that is, one genuine injection is accompanied by at least two illegal injections.

CCTV pointed out that more than 90% of the equipment in illegal medical beauty places are fake, and about 100,000 people are killed and disabled in illegal illegal medical cosmetology every year.

Medical beauty has always been called "the profiteering industry in the field of medical consumption". In recent years, the fiery Light medical cosmetology project has made many medical beauty institutions earn a lot of money and become a good business comparable to Maotai. However, the scale of the medical and beauty industry has been continuously subdivided and expanded, and the barbaric growth has also spawned many industry chaos. The negative reports of the industry, such as making appearance anxiety, driving up project costs, online loan collusion and contract fraud, have emerged one after another, and the medical and beauty industry is consuming the trust of consumers.

The medical beauty industry should be a place to "build dreams" for those who pursue beauty. However, driven by commercial interests, some institutions may be "lucky" for a while and earn high profits, but from the long-term development of the industry, these "original sins" will eventually lead the whole industry into a "wrong path".

Those serious medical and beauty enterprises will eventually become victims of the industry because "bad money drives out good money".

Year after year, the 315 party will always come as scheduled, from fake fragrant rice to medical beauty chaos, all of which are our daily life. As an ordinary person, of course, you can’t feel the charm and interest of business from a macro perspective, but the process of buying goods and consuming itself can give consumers the most direct satisfaction from the spiritual and physical levels.

Just like the theme of this year’s 3.15 party: illuminate consumer confidence with the light of honesty. No matter how business develops, its essence is still the delivery and circulation of value, and the cornerstone behind it is trust. In fact, Tide Business Review always believes that no matter how many controversies are experienced, the power of consumption will always be upward.

"Whether eating or becoming beautiful is a major event in my life. Although I may not be able to eat fragrant rice and make medical beauty recently, rice is more than fragrant rice, and beauty is more than medical beauty. " Lynn said helplessly.

You see, consumers are so cute and business is so charming.

通过admin

Arctic soda is back, and some say "all Beijingers should celebrate it."

As soon as they go to work in the early morning, the sound of "ding ding ding bang" can be heard in the factory of Yiqing Food Group in Daxing District, Beijing. Workers are unloading baskets of empty glass bottles from trucks and moving them into the warehouse. Each glass bottle has a white polar bear printed on it, with three Chinese characters at the bear’s feet: Arctic Ocean.  

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Arctic Ocean is a time-honored brand of Beijing’s native orange soda.For Beijingers, Arctic soda is like White Rabbit toffee for Shanghainese and Wufangzhai zongzi for Jiaxing people. It is a brand that can evoke deep nostalgia.It was born in 1950 and flourished in the Beijing beverage market for a while, but it disappeared after the 1990s. 

 

Like many old brands, Arctic Ocean has experienced a long period of loneliness under the wave of China’s economic transformation and state-owned enterprise reform. During this time, the market is surging with Coca-Cola, Pepsi, Sprite, Mirinda… In 2011, when the Arctic Ocean, which had disappeared for 15 years, reappeared, some people said that "all Beijingers should celebrate this."

As soon as the Arctic Ocean soda went on sale, it was welcomed by consumers in Beijing.


Synonym for soda

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Every older Beijinger has a story about the Arctic Ocean. Back then, in the summer, there was a large block of ice in front of the common corner grocery store, and the Arctic Ocean soda was lying on the ice. The boss sat on the side, turning the glass bottle from time to time to make the soda chill more evenly. 

 

A few children who had been playing wildly outside for half a night ran over and bought a few bottles of soda. They raised their necks and drank it "Gudong Gudong", while not forgetting to stroke the soda one by one from left to right with their oblique eyes. After a row of soda was turned over, the bottle in their hands just finished drinking, the children deliberately burped and laughed at each other. After returning the empty bottle to the store, they continued to sprinkle girls outside.  

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A dime – in his fifties, Li Qi still remembers the price of the Arctic Ocean in his youth.Today, he is the general manager of Beijing Yiqing Food Group, in charge of two brands of Arctic Ocean soda and Yili bread. Li Qi is a native of Beijing, with a burly figure and a loud voice. When he goes to work, he always likes to walk around the workshop, see the empty glass bottles shipped back one by one, cleaned and disinfected, refilled with soda, and shipped to various places "Ding Ding Bang".  

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What a friendly voice, it once rang in the large and small hutongs of Beijing, causing countless children to lose their homework and make a lot of effort. In the 1970s, in the most glorious years of the Arctic Ocean, it became almost synonymous with soda.Wang Xuliang, an electrician who has worked in the Arctic Ocean for nearly 40 years, said that at that time, the people who picked up the goods were waiting in the workshop, and the tricycles carrying soda were lined up from the factory to the street. 

 

Li Qi was less than 20 years old at the time, and had just been assigned to another time-honored food factory in Beijing, Yili Bread. Yili was founded in Yuyuan Road, Shanghai in 1906, and moved to Beijing in response to the call of the "prosperous capital" in the early days of the founding of New China. Like Arctic soda, Yili Bread also enjoyed the glory of giving up one’s name in the Beijing market at the time.

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Vanishing Brand

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But times have changed. The Third Plenary Session of the Eleventh Central Committee in 1978 put forward the strategic decision of "reform at home and opening up to the outside world." Deng Xiaoping said: "The current world is an open world."  

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At that time, Li Qi, who had just entered the factory, was completely unaware of the changes in the outside world. Like his co-workers, he was proud to be an employee of a state-run factory. In the bakery in Yili at more than 40 degrees Celsius, he used his hands wearing two layers of heat-insulating gloves to remove the bread molds from the oven, and then knocked the baked bread one by one from the mold upside down. After finishing this string of work, the heat-insulating gloves were hot, and his hands trembled lightly. He adjusted the gloves back and forth, and continued to remove a batch of bread from the oven. When the day’s work was over, a bottle of Arctic soda was the best comfort. 

 

Coca-Cola entered China in the same year that Mr. Li entered Yili. At first, the Chinese didn’t seem to like the taste of traditional Chinese medicine. But soon, everyone began to see the tricks of foreign soda. Every weekend, in major shopping malls in Beijing, Coca-Cola employees hold colorful balloons marked with the Coca-Cola logo and sell to customers, buying a bottle of Coke for 50 cents and giving away a balloon or a pair of packaged chopsticks.

  

The promotion caused a lot of shock. Some newspapers immediately issued articles criticizing the practice, saying that the practice "invades China and introduces the capitalist way of doing business."Soon, the order came from above: Coca-Cola can only be sold to foreigners in China, and "one bottle is not allowed to be sold to Chinese people."  

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Li Qi, who was still a bakery worker at the Yili Bakery at the time, realized that change was really coming, and the ban was probably unbearable. Sure enough, within a year, the ban was lifted and Coca-Cola was allowed to resume domestic sales. Two years after Coca-Cola entered China, Pepsi followed. In the following years, foreign companies flocked in. In the Beijing market, the dominance of the Arctic Ocean is in jeopardy.  

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In 1994, Chinese companies set off a wave of joint ventures. The government brokered a joint venture between Arctic Ocean and Pepsi Cola. Across the country, there are six other famous beverage factories: Shenyang Bawangsi, Tianjin Shanhaiguan, Qingdao Laoshan, Wuhan Bridge, Chongqing Tianfu Cola, and Guangzhou Asia Soda. They wanted to expand their operations with foreign capital, but they gradually drowned in the wave of foreign soda and gave up the Chinese soda market.The industry later called it the "flooded seven armies" incident. 

 

Soon after the partnership between Arctic Ocean and Pepsi, the brand was "frozen". After more than a decade, it was difficult to find Arctic Ocean soda in the market. Six other domestic beverage brands were also abandoned by Coca-Cola and Pepsi one after another. Only years later did the domestic business community understand that this was a strategy for international companies to eliminate local competitors.

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Return of righteousness

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The Yili Bakery, where Li Qi was working at the time, encountered a similar dilemma: First, it established a joint venture with the international giant Nabisco to establish "Yili-Nabisco". After a few years, the word "Yili" in the company’s name disappeared, and a few years later, Yili Bread also stopped production. In 1992, The Beijing Evening News published a letter from a reader with the headline "Where Did Yili Bread Go?"After reading Li Qi mixed happiness, sadness is the national brands disappear one by one, happy is that people still miss them.  

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There was also a piece of news at that time, which in a way that made people laugh and cry, pinned the thoughts of Beijingers for time-honored brands. In 1995, the industrial and commercial bureaus of Chaoyang, Haidian, Fengtai, Chongwen and other districts in Beijing received reports one after another, saying that the Arctic Ocean soda sold in the market was mixed with fish and eyeballs. After searching for thousands of bottles of counterfeit Arctic Ocean, the industrial and commercial law enforcement officers followed the lead and found a regular beverage factory located on the outskirts of Beijing, and found a large number of Arctic Ocean soda and empty bottles in the workshop and warehouse. In the ingredients room, the law enforcement officers saw two bottles of soda with color labels and the words "Pepsi-Arctic Beverage Co., Ltd." on the lid. One was real and one was fake. The law enforcement officers asked the beverage factory manager, what happened? The factory manager mumbled out a few words: This bottle of real Arctic Ocean is a counterfeit specimen. He admitted that the fake Arctic Ocean was customized according to the requirements of the wholesaler.Despite the start of spring and the cooler weather, the beverage factory sells hundreds of cases of counterfeit Arctic Ocean every day.  

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At this time, the genuine Arctic soda factory has been shut down. In the old factory building at Shazikou outside Yongding Gate, the dust is full of machines, and in boredom, there are occasional chats of workers. Wang Xuliang, an electrician, said: "More than 2,000 workers have been laid off, and only a few of us are left. We stay behind to watch the factory building, and by the way, we repair the staff dormitory." In a few years, even the old factory building has been demolished, and the office buildings that have risen on the original site have nothing to do with the Arctic Ocean. The Arctic Ocean has disappeared, leaving only counterfeits to flaunt and newspapers to conjure souls.  

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After reading the newspaper news, Li Qi made up his mind to get the time-honored brand back. In May 1995, with the start-up capital of 500,000 yuan given by the factory, he started a "third industry" business in an old factory building of 300 square meters outside the South Second Ring Road. Still making bread, more than a dozen people are responsible for their own profits and losses. Li Qi named the product "Righteous King".

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Yili came back from the dead. In 2001, Li Qi’s bakery merged with another factory and was renamed "Yili Bread Factory". In the following decade, Yili’s classic products, fruit bread and vitamin bread, occupied hundreds of shopping malls and supermarkets in Beijing. In 2012, the self-operated chain "Centennial Yili" appeared on the streets of Beijing. 

 

The next comeback is the turn of the Arctic Ocean.

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Looking for "Original"

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In 2011, Coca-Cola’s 15-year license to operate the Arctic Ocean brand expired, which meant that the Arctic Ocean was lifted and could be returned to the market. A few years later, when Chongqing Tianfu Cola, which was destroyed by the "Seventh Army of the Drowned" at the same time, returned, a local newspaper described the scene:"The base color of the spray painting is gray like a Holocaust memorial, with some mottled black on it, and the four red characters of’Tianfu Cola ‘are printed on it. This is a rare comeback ceremony with a strong tragic atmosphere."According to reports, the background music of the event that day was "My Chinese Heart". Domestic beverage brands have been lost for nearly 20 years, and international brand beverages are overwhelming. The comeback of time-honored brands looks tragic and lonely.  

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Li Qi, who had been making bread for half his life, was ordered to take over the Arctic Ocean under such circumstances. 

 

When the Arctic Ocean returns, the first thing to do is to restore the original taste. The heart of the drink lies in the formula. The most legendary in the industry is Coca-Cola, which has been kept secret for more than 100 years since its inception in Atlanta in 1886. It is said that its handwritten secret recipe is hidden in a bank safe.  

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In Beijing in 2010, Li Qi dug out the archives kept by the technical department from the warehouse. The recipe for the Arctic Ocean is handwritten on white paper and packed in a blue plastic folder.Notes on the folder: storage period, permanent; classification, secret.  

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The ingredients are water, carbon dioxide, orange juice concentrate, sugar, additives and orange oil. What makes the Arctic Ocean special is orange oil. It is cold-pressed and separated from the peel of oranges and is a natural flavour and colouring agent. It is the most precious part of oranges. A ton of oranges produces only 6kg of oil. The source of the orange determines the quality of the orange oil, which in turn determines the taste of the soda.  

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In the past, the Arctic Ocean used to purchase the "Dahongpao" red oranges produced in Wanzhou, Chongqing. More than a decade later, when Li Qi led his technicians to Wanzhou, the original orange production area has changed, and the processing plants they used to cooperate with have long since disappeared. They traveled all the way west, and finally settled in Nanchong, Sichuan. Nanchong is located in the shallow hilly area of the upper Jialing River, with water quality of Class II, and the "Dahongpao" produced is of good quality.  

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The raw materials were determined, but the research and development did not proceed smoothly.The soda prepared according to the "secret recipe" is not the original taste, and it is even "hard to drink".There are countless factors that affect the taste of food: raw materials, air, water, equipment, workers… After more than ten years, these factors have changed. Naturally, the taste of the debugged soda will also change.  

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The old formula has failed. In addition, the properties of soda are also difficult. Technicians found that orange oil is insoluble in water. The general method is to use emulsifiers, but small amounts cannot be dissolved. Large amounts affect the taste.

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Rebuilding the Arctic Ocean is far more than just a picture of the gourd.

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Rebuilding the Arctic Ocean

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While he was tuning his soda recipe, Mr. Li was looking for soda production equipment. The original Arctic company was gone, the team was gone, and the production line was gone, leaving an old brand empty. At an industry fair at the Beijing International Exhibition Center, Li Qi was struggling to find equipment when an elder next to him said: "I’m from the old Arctic Ocean."  

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Li Qi looked at the old man in front of him. He was about 60 years old and tall. His name was Ma Qian. He entered the factory in 1972. At that time, the Arctic Ocean was still called the Beijing People’s Food Factory. Once in the factory, he was assigned to the soda workshop to deal with machines. In the 1980s, he went to Iraq to assist in the production of local beverages. He worked for Pepsi Cola there for two years and was exposed to advanced Italian and German machinery.  

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After returning to China, Ma Qian was promoted to director of the Arctic Ocean workshop. He couldn’t figure out how the joint venture between Arctic Ocean and Pepsi at that time."I’ve been in charge of the equipment in the workshop. At that time, when it was said that you were from Arctic Ocean, no matter where you went, people knew you. Arctic Ocean is very well run, and there is no need to partner with others. I don’t understand the approach after the joint venture. There is no hope for this brand."He quit his job and opened a factory in Tongzhou to produce beverage equipment. 

 

When he met Ma Qian, Li Qi had just taken over the Arctic Ocean, but he had already heard of this old workshop director and skilled technician. "I’ve heard of you, let’s talk." Li Qi said.  

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Knowing that Li Qi was going to recreate the Arctic Ocean, Ma Qian said: "I learned my skills in the Arctic Ocean now, and all the technical training was sent by the Arctic Ocean. What I know should be given back to the Arctic Ocean for free." This coincidence not only prompted Ma Qian to become a new shareholder in the new Arctic Ocean, but also a senior consultant in solving technical problems of equipment. 

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Mr. Ma’s company supplied Arctic Ocean with pre-equipment such as ingredients and refrigeration. In addition, Arctic Ocean also imported a production line from Nanjing Light Industrial Machinery Group (hereinafter referred to as Nanqing). Nanqing has an unusual connection with Arctic Ocean: it once provided the first production line for the old Arctic Ocean to imitate Japan’s Mitsubishi, and the current chairperson was an apprentice of Arctic Ocean in the 1980s. So, like Ma Qian’s equipment, Nanqing’s production line has the genes of the old Arctic Ocean from the beginning. The equipment solves the problem that has plagued Li Qi before – that orange oil is insoluble in water. The new process uses a high-shear emulsifier to split the orange oil into tiny ions, which are then matched with a suitable amount of emulsifier.  

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The imitation journey took half a year. Li Qi had forgotten how many formulas he had tried, the only thing he remembered was the strict taste review after each development.Each time a recipe is developed, it is first tasted by three technicians, and then given to a team of dozens of people. This team is made up of people who have drunk the old Arctic Ocean and people who have worked in the old Arctic Ocean.When the last batch of experiments came out, Ma Qian supported his master, the first generation of Arctic employees, to the factory to determine the final taste. Master picked out a bottle and said, "This is it."  

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Then things went smoothly: Li Qi hired young designers with overseas study experience to redesign the polar bear logo in the Arctic Ocean. The new logo has a traditional shadow but is more flexible. 

 

Sales channels are not difficult to choose, but those mom-and-pop stores that are scattered all over the hutongs.These mom-and-pop shops, often only a few square meters in size, penetrate deep into Beijing’s capillaries but are ignored by big dealers.The Arctic Ocean soda that is deep in everyone’s memory was once displayed on the large ice cubes in front of these small shops.  

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On a sweltering August morning in Daxing, Li Qi watched as workers moved boxes of empty glass bottles back into the warehouse overnight. "How much did you sell last month?" he asked. 

 

"3.30 million boxes," Hu Zhiyong, the head of storage, replied.  

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On another 37-degree-Celsius sauna day, Li Qi wiped the sweat from his forehead and nodded at Hu Zhiyong.He forecasts that his goal of selling 800 million yuan this year is promising.  

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Twenty kilometers away, on the streets of downtown Beijing, thirsty passers-by opened a bottle of Arctic Ocean, "Gudong Gudong" was just a few bites, and a burst of orange fragrance lingered in the throat for a long time. "It’s still the smell!" 

 

Only Li Qi and his friends know that the Arctic Ocean is no longer "original".

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China Evergrande: Xu Jiayin becomes the person to be executed! Late-night announcement points out 4 items

China Evergrande announced on the evening of the 12th that it had received an enforcement notice from the Guangzhou Intermediate People’s Court in Guangdong Province on the arbitration award of the Shenzhen International Arbitration Court. The notice said that the company, its subsidiaries, namely Guangzhou Kailong Real Estate Co., Ltd., and the company’s controlling shareholder and executive director Xu Jiayin were the persons subject to the enforcement notice.

The announcement shows that according to the implementation notice, the matters to be executed are: (1) Guangzhou Kailong and Xu Jiayin pay the difference in the dividend of Evergrande Real Estate in 2020 about RMB 204 million yuan, and bear liquidated damages of about RMB 51.53 million yuan; (2) Xu Jiayin and the company repurchase the equity of Evergrande Real Estate held by the arbitration applicant in RMB 5 billion yuan; (3) the company pays the arbitration applicant to hold Evergrande Real Estate from February 1, 2021 to complete the repurchase of compensation of about RMB 770 million yuan; and (4) the company, Guangzhou Kailong and Xu Jiayin pay about RMB 35.53 million yuan in legal fees, arbitration fees and enforcement fees.