标签归档 武汉桑拿足浴

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How do 55 Chinese time-honored brands tell new stories when they are delisted?

  Fifty-five brands were removed from the list of Chinese time-honored brands, and 73 brands were required to be rectified within six months … … Recently, the Ministry of Commerce and relevant departments announced the results of the review of Chinese time-honored brands, which attracted the attention of the outside world.

  Many Chinese time-honored brands that have been delisted this time are brands that consumers have been familiar with, such as Daoxiang Village in Tianjin, Guanshengyuan in Chongqing and Xihu Brand in Shanghai. Why are these old brands taken off the "golden signboard"?

  accept a transfer-listed player

  The removal of 55 brands from the list of Chinese time-honored brands this time is the result of the review of Chinese time-honored brands announced by the Ministry of Commerce in conjunction with relevant departments after self-examination, local initial verification, expert review and social publicity. In addition to the above-mentioned 55 brands that were delisted, the five departments also rectified 73 brands with poor management and declining performance within a time limit of six months.

  shop sign

  The store motto is catchy, the store rules are unforgettable, and the products are inexpensive … … Time-honored brand is a "golden signboard" bred in the history of China’s industrial and commercial development, which has high economic value and rich cultural value. At present, 1,000 standardized and well-developed brands still remain.

  /China Time-honored Brand/

  The Ministry of Commerce, the General Administration of Market Supervision and other departments have formulated the Administrative Measures for the Demonstration and Creation of Chinese Time-honored Brands, and put forward four basic conditions for the demonstration and creation of Chinese time-honored brands:

   The brand has been established for more than 50 years (inclusive)

   With Chinese national characteristics and distinctive regional cultural characteristics.

   Providing products, skills or services with high economic value and cultural value for residents’ lives.

   It is representative, leading and exemplary in its industry or field, and has been widely recognized and praised by the society.

  The new dilemma of time-honored brands

  Poor management for a long time, bankruptcy, cancellation, closure, or loss of ownership and use right of registered trademarks of time-honored brands are the main reasons for these brands being delisted.

  The survival of the fittest and the elimination of the old brands cannot be "old" forever.

  The reporter noticed that many of the old brands that have been removed from the list are "golden signboards" in the minds of consumers, and even the famous "Daoxiang Village" is impressively listed.

  Among the delisted enterprises, Tianjin Daoxiang Village has attracted much attention because it has the same name as Beijing Daoxiang Village and Suzhou Daoxiang Village. The brand of Daoxiang Village in Tianjin has a long history, which can be traced back to the Qing Dynasty. However, due to the conflict with the trademark of Daoxiang Village in Beijing, there is only one "rice ear" graphic trademark at present.

  Daoxiang Village in Beijing, founded in 1895, is the first company in Beijing to produce and operate Nanwei food, and now it has developed into a large enterprise with nearly 3,000 employees. In addition to being recognized as "China’s Time-honored Brand", Beijing Daoxiang Village also won the "China Famous Trademark". From this point of view, Tianjin Daoxiang Village and Beijing Daoxiang Village are far from each other in terms of company scale and market reputation except for the same name.

  The reporter learned that Tianjin Daoxiangcun Food Co., Ltd. is currently wholly owned by Tianjin Huaxu Trade Food Group Co., Ltd., a state-owned enterprise in Heping District, Tianjin. A person in charge of the company told the reporter that due to multiple reasons such as company restructuring and merger, Tianjin Daoxiang Village no longer produces food and cakes, and the restaurant has been closed for a while. At present, the company only relies on part of the leasing business to maintain.

  "It’s a pity that we failed to pass the review of China Time-honored Brand this time, because the company has indeed stopped producing related products, but the company has not completely given up ‘ Daoxiang Village ’ The brand will also take the opportunity to revitalize the old brand. " The person in charge said.

  Some of the difficulties are not well managed, and they have gone bankrupt, cancelled or closed down.

  Among the 55 brands that have been removed from the list of Chinese time-honored brands, there are 17 in Shanghai. The reporter learned that the "West Lake Brand" of Shanghai West Lake Hotel Co., Ltd., which was removed from the list, has not been reopened for several years after the demolition and transformation, and it is actually no longer operating; "Qian Wanlong" soy sauce has actually been discontinued; There are also historical issues such as intellectual property rights, which lead to non-compliance with the declaration.

  "Pisces" brand is the only "old brand" in Henan that has been removed from the list. The reporter called the parent company of "Pisces" brand — — Kaifeng Tianfeng Noodle Industry Co., Ltd., after the other party learned the reporter’s intention to go to electricity, said that the company had gone bankrupt. "Almost all the responsible persons have left their jobs, so I’ll ask who else can be interviewed." Then there was no reply.

  According to public information, Tianfengmian filed for bankruptcy in 2019 and was listed as an executor of dishonesty for three times.

  The reporter tried to contact more than 20 brand-owned enterprises that have been removed from the list of Chinese time-honored brands. Except for some public telephones that were not answered or displayed as empty numbers, most enterprises that were able to connect refused to be interviewed. And a few companies that are willing to be interviewed have different reasons for the brand being "delisted".

  The person in charge of Wu Jiabao Xing Bacon Products Co., Ltd., Yaodu District, Linfen City told the reporter that "I quit a few years ago"; Anhui Shouchuntang Pharmacy said that it is currently changing stores and will continue to work when it finds a new location; The person in charge of Taigu Tongbao vinegar industry said that the enterprise was in a state of temporary suspension of production, "The previous boiler did not meet the national standards, and it can be produced when a new boiler is replaced" … …

  The reporter visited relevant enterprises in Shanghai, Tianjin, Chongqing and Anhui, and found that long-term poor management, bankruptcy, cancellation, closure, or loss of ownership and use rights of registered trademarks of old brands are the main reasons for these brands to be delisted.

  New development of time-honored brands

  Time-honored brands must face up to new consumption trends, new scenes and new demands, and innovate skills, products and management models while adhering to the core of excellent traditional culture, so as to keep up with the development of the times.

  Dynamic supervision to ensure the quality of old brands

  It is worth mentioning that the Shanghai Municipal Commission of Commerce introduced that 17 removed places will be used to recommend other outstanding enterprises to declare Chinese time-honored brands. Shanghai has selected from 104 newly recognized Shanghai time-honored brands, actively participated in the creation of a new batch of Chinese time-honored brands, and strived for more "in" than "out".

  "Choosing the best among the best" and "going in and going out" are a major feature of the review of Chinese time-honored brands.

  In order to promote the Chinese time-honored brands to adapt to the market mechanism and develop healthily, according to the Administrative Measures for the Demonstration and Creation of Chinese Time-honored Brands, in April this year, the Ministry of Commerce, together with the Ministry of Culture and Tourism, the General Administration of Market Supervision, China National Intellectual Property Administration and National Cultural Heritage Administration, deployed the demonstration and creation of Chinese time-honored brands, adhered to the working principle of "selecting the best among the best", established and implemented a dynamic management mechanism of "getting in and getting out", and conducted a comprehensive review of existing Chinese time-honored brands.

  The relevant person in charge of the Ministry of Commerce said that the removal of 55 brands from the list of Chinese time-honored brands this time was the result of the review of Chinese time-honored brands announced by the Ministry of Commerce in conjunction with relevant departments after self-examination, local initial verification, expert review and social publicity.

  In addition to the above-mentioned 55 brands that were delisted, the five departments also rectified 73 brands with poor management and declining performance within a time limit of six months.

  "This is actually a deeper love for Chinese time-honored brands." Zhang Lijun, vice president of China Business Federation, said that we should focus on establishing and improving a long-term mechanism for the protection, inheritance and innovation of time-honored brands, promoting the advanced concept of benchmarking time-honored brands, conforming to the market mechanism, speeding up the innovation and development, and ensuring the quality of time-honored brands through a dynamic supervision system of "what goes in and what goes out".

  Defending integrity and innovating "time-honored brands" began to actively transform.

  In fact, more Chinese time-honored brands are not lying flat on the "golden signboard", but they are seriously "involuting" on the road of transformation.

  Zhang Zhibin, general manager of a well-known catering management company in Zhengzhou, provided brand promotion support for several local "time-honored brands" in three cities in central Henan, namely Zheng, Bian and Luo. He was deeply touched by this. Zhang Zhibin said that the old brand actually means that the brand is aging, and its appeal to the main consumer groups is lacking. In addition, the catering environment is changing too fast. "In the past two years, we were still getting together for take-out. This year, the catering enterprises began to face the live broadcast of selling prefabricated dishes with goods — — These all make the old catering people at a loss. "

  Zhang Zhibin said, fortunately, many "time-honored brands" that are aware of the problems have begun to make positive transformation. For example, a well-known snack brand in Zhengzhou has spent nearly one million yuan to redesign the space and graphic design of its storefront, and adjusted its brand positioning to actively move closer to young people through brand rejuvenation. Kaifeng’s local "time-honored" Huangjia time-honored store also began to invite Tik Tok bloggers to broadcast live the repackaged quick-frozen products with goods, "one set ‘ Combination boxing ’ Down, consumers clearly felt the new vitality of these old brand iterations, and really made the store turnover achieve a new high in recent years! "

  In addition to the old brands that are undergoing active transformation, some old brands that were "awakened" earlier have now been completely reborn with innovation and "joint name".

  The "No.0 Store" in Daoxiang Village, Beijing attracts many young people to queue up to buy with all kinds of snacks that are both fashionable and have Beijing charm; Changchun Hall, which has accumulated more than 200 years of traditional Chinese medicine culture, opened a new Chinese teahouse "Timely Drinking" last year. In addition, Quanjude, which sells roast ducks, introduced spicy moon cakes, and Wu Yutai, who sells tea, introduced matcha ice cream … … These time-honored brands’ actions of breaking through themselves and keeping their integrity and innovation have made young people eagerly admire them.

  "In 2022, China’s time-honored enterprises achieved operating income of over 1.2 trillion yuan, and nearly 70% of enterprises achieved profitability. In the first three quarters of 2023, the operating income exceeded the level of last year. "On the day when the Ministry of Commerce disclosed the results of the review of China’s time-honored brands, He Yadong, a spokesman for the Ministry of Commerce, said that the Ministry of Commerce will further establish and improve the long-term mechanism for the protection, inheritance and innovation of time-honored brands with relevant departments, so as to promote the time-honored brands to dig deep into the cultural heritage, benchmark advanced concepts, maintain correct and innovative development, and better play a demonstration role.

  People’s Daily Review

  Time-honored brands should realize the unity of protection, inheritance and innovation and development.

  Some people say that the advantages of time-honored brands are "old" and the disadvantages are also "old". "Old" means, on the one hand, polishing the technology, shaping the brand and accumulating the reputation for many years, on the other hand, it means that it is more urgent to solve the problems of outdated concepts, backward mechanisms and customer loss than young brands. With the development of the market, the supply of products is becoming more and more abundant, and the demand of consumers is becoming more and more diversified and personalized. When the long board is no longer prominent and the short board is increasingly apparent, the development of some old brands has entered a crossroads.

  Survival of the fittest is the inevitable law of market competition. In this review, the brands with different management and development conditions were decided to be removed from the list, rectified within a time limit, and retained the title of China Time-honored Brand. This move, which conforms to the laws of the market, is conducive to ensuring the quality of the "golden signboard" of the old Chinese brand. At the same time, the dynamic management mechanism of "in and out" is also a warning to enterprises: being recognized as an old Chinese brand does not mean that you can sit back and relax. In the face of market changes and the impact of emerging brands, hesitating or lying on the credit book "eating the old money" is doomed to be defeated in the fierce competition and even eliminated by the market. How to keep up with the pace of market development and hand over satisfactory answers from consumers is a subject that every time-honored enterprise must answer well on its development path.

  To meet the needs of eating healthier, develop new flavors with low sugar and low fat; In the face of increasingly personalized demand, the customized packaging of cross-border joint names was launched; Focus on the changes in consumption habits and channels, and actively touch the net to live with goods … … In recent years, many time-honored brands have launched new retail, innovated in production and sales, promoted brand rejuvenation and successfully explored the road of transformation. According to statistics, in the first three quarters of this year, the operating income of Chinese time-honored enterprises has exceeded the annual level in 2022, and the development momentum is good. On the opening day of this year’s "double 11" Shopping Festival, 85 domestic brands sold, and their sales exceeded 100 million yuan. The feedback from the market has proved that aiming at the new demands of consumers, keeping the innovation and development, we can polish the signboard of the old brand more and more brightly.

  As a "golden signboard" bred in the history of China’s industrial and commercial development, time-honored brands have both high economic value and rich cultural value. The Notice on Strengthening the Linkage between Time-honored Brands and Historical and Cultural Resources to Promote Brand Consumption, jointly issued by the Ministry of Commerce, the Ministry of Culture and Tourism and National Cultural Heritage Administration, puts forward that "the time-honored brands should give full play to their positive role in promoting the sustained recovery of consumption and promoting the excellent Chinese traditional culture". Seize the opportunity of the rise of the national tide, fully tap and activate cultural resources to empower product quality and service, so that time-honored brands can cultivate more new consumption hotspots, better meet the people’s growing needs for a better life, and at the same time, cultivate competitive advantages and win the future.

  Change makes sense, and general rules last for a long time. Accurately recognize changes, scientifically adapt to changes, take the initiative to seek changes, forge a long board based on advantages, keep pace with the times to make up shortcomings, adhere to ingenious quality, innovate products and services, improve quality level, and realize the unity of protection, inheritance and innovation and development. Time-honored enterprises will surely glow with new vitality and charm in the new era.

  Comprehensive Xinhua News Agency, People’s Daily, Elephant News, etc

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Hangzhou plans to adjust the policy of assigning students and adding points to the senior high school entrance examination: cancel the extra points for foreign Chinese children in the senior high scho

  CCTV News:According to the "Hangzhou Education Release" WeChat WeChat official account news, in order to promote education equity, according to the spirit of the relevant documents from higher authorities, Hangzhou Education Bureau has developed the Notice on Further Improving the Allocation and Enrollment of Ordinary Senior High Schools in Hangzhou (draft for comments), and jointly with relevant municipal departments, the Notice on Further Standardizing and Improving the Plus Points for Senior High School Entrance Examination in Hangzhou (draft for comments) has been developed, which are now open to the public for comments.

Notice on further standardizing and perfecting the extra points for the senior high school entrance examination in Hangzhou

(Draft for Comment)

  In order to thoroughly implement the spirit of the 20th National Congress of the Communist Party of China and promote education equity, we hereby further standardize and improve the bonus items for the junior high school level examination (hereinafter referred to as the senior high school entrance examination) in Hangzhou (referring to Shangcheng District, Gongshu District, Xihu District, Binjiang District, Qiantang District and Xihu Scenic Area, hereinafter referred to as the urban area).

  I. Basic principles

  Adhere to laws and regulations, make precise policies, and promote educational equity. Strictly implement the bonus items and bonus points that have been clearly defined in relevant provincial documents, and further standardize and improve the bonus items for the urban senior high school entrance examination with reference to the spirit of the Implementation Plan for Further Deepening the Reform of the College Entrance Examination in Zhejiang Province.

  Second, perfect bonus items

  (1) Retained bonus points

  1. Children of soldiers, children of national comprehensive fire rescue team personnel, children of public security heroes and disabled public security policemen who died in the line of duty.

  2. Returned overseas Chinese, overseas Chinese children, returned overseas Chinese children and candidates from Taiwan Province province (including Taiwan Province household registration).

  (2) Standardized and perfect bonus items

  1. The bonus points for minority candidates are adjusted to minority candidates in ethnic townships (towns) and ethnic villages (candidates must receive compulsory education in the local area). This bonus item is reserved until 2026.

  2. The bonus points for returned overseas students with their children are adjusted to students who have lived abroad for more than 360 days (inclusive) with their parents studying abroad during junior high school.

  3. The bonus points for students from Hong Kong and Macao will be adjusted to the children of Hong Kong and Macao compatriots (at least one of the parents of the candidates is a permanent resident of Hong Kong and Macao).

  (3) Cancelled bonus items

  Children of foreign Chinese get extra points in the senior high school entrance examination.

  After the specification is improved, the bonus points of each bonus item will remain unchanged.

  This policy will be implemented from 2023.Xiaoshan District, Yuhang District, Linping District, Fuyang District, Lin ‘an District, Tonglu County, Chun ‘an County and jiande city can refer to the implementation.

Notice of Hangzhou Education Bureau on Further Improving the Allocation and Enrollment of Ordinary Senior High Schools in Hangzhou City

(Draft for Comment)

  In order to further implement the spirit of the 20th National Congress of the Communist Party of China, implement the relevant requirements of the Ministry of Education and the Provincial Department of Education on the examination management of compulsory education schools and the competition management of primary and secondary school students, promote the high-quality and balanced development of compulsory education, and promote educational equity, the allocation and enrollment methods of ordinary high schools in Hangzhou (referring to Shangcheng District, Gongshu District, Xihu District, Binjiang District, Qiantang District and Xihu Scenic Area, hereinafter referred to as urban areas) are adjusted as follows.

  First, the conditions of enrollment targets

  Students who meet the following three requirements can participate in quota allocation and enrollment:

  1.Fresh graduates of junior high schools in urban areas who meet the qualifications of all kinds of senior high schools in urban areas.

  2.The comprehensive quality evaluation results of junior high school students meet the pre-conditions of relevant senior high school enrollment.

  3.In the junior high school stage, the fresh graduates who are studying in the same junior high school in the urban area, including the junior high school graduates in 2024 and the junior high school graduates in 2025 (that is, the second semester of the 2022 school year to the junior high school graduation), should be studying in the same junior high school in the urban area.

  Second, the quota allocation method

  The allocation of enrollment places is still based on the number of fresh graduates from junior high schools in urban areas. The municipal and district education administrative departments shall determine the quota allocation ratio according to the enrollment plan of ordinary high schools and the total number of fresh graduates of urban junior high schools, and allocate the quota to junior high schools in a balanced way.

  Third, the enrollment methods

  1.Volunteer to fill in the report. Before the junior high school level examination (hereinafter referred to as the senior high school entrance examination), eligible candidates shall fill in the quota allocation and enrollment school volunteers (up to 3 enrollment school volunteers can be filled in).

  2.Draw the basic control score line. After the senior high school entrance examination, the Municipal Education Bureau demarcates the basic control score line of urban quota allocation students’ enrollment according to the number of various high school enrollment plans. Candidates whose scores in the senior high school entrance examination have reached the basic control score line will be valid if they fill in the distribution volunteers.

  3.Admission. According to the admission rules of parallel volunteer, the distribution students are enrolled school by school.

  This "Notice" will be implemented from 2024 (that is, students in the second grade of junior high school).

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Bugatti will launch a convertible version of Veyron Targa in 2009.

  8.0-liter W16 engine, 1001 horsepower, 406 km/h, when these numbers are combined, you will only think of one name-Bugatti. Indeed, in people’s minds, it has become a myth. However, Bugatti is not satisfied with this lofty position. Under the extreme pursuit, the convertible version of Veyron Targa will be launched in 2009.



Bugatti will launch convertible Veyron Targa』 in 2009.


  Veyron convertible? This is by no means catching shadows, because the news from European media said: Georges Keller, the official spokesman of Bugatti, has confirmed that the company is developing a convertible model based on Veyron. It seems that in the future, Veyron will not only follow the wind, but also follow the wind with ease.



  Although it was described as a convertible model by the spokesman, the Bugatti Veyron is designed with a mid-engine and there is no more space inside the whole body to accommodate the folding convertible mechanism, so the new car will adopt a detachable hardtop convertible design, which should be called Targa.



  In addition, the convertible version of Veyron will be equipped with a special emergency shell to protect the safety of indoor occupants in the event of an accident. A former Bugatti manager revealed that "this will be the safest convertible structure at present", which shows that even the convertible version of Veyron, people don’t have to worry about its safety performance.


  Although the content of convenient performance is uncertain, the basic mechanisms such as engine and gearbox will not change, so the power of 1001 horsepower will not be lost, and the maximum speed should also exceed 400 km/h, so the Veyron Targa will also become the fastest mass-produced convertible sports car.


Home of the car


  It is rumored that the plan for the convertible version of Veyron Targa has started since the release of Veyron with a price of 1.3 million euros. According to the official statement, a total of 300 Veyrons will be produced, so the number of convertible Veyron Targa will not exceed 80 except 220, which is even rarer and more precious. Undoubtedly, its price will be further improved on the basis of sky-high prices, and ordinary people can only flinch.



  However, the good news for car enthusiasts in China is that the mythical Bugatti Veyron 16.4 will be unveiled at the upcoming 2008 International Auto Show, but its Chinese name is "Bugatti Veyron 16.4". We will give you a detailed report, so please pay attention. It is believed that this unparalleled high-priced sports car will enter the domestic market soon, and the convertible Targa will also come. (Text/Zhou Zijing)


  Editor’s note-


  Bugatti Veyron is worthy of the title of No.1 in the world. Its powerful and symmetrical vehicle structure has such a fast speed, and its meticulous manufacturing technology has made many fans crazy about it. It is gratifying that Bugatti is coming to China, and friends can have a close contact at the auto show.

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The 11th Shenzhen Dapeng Cup Regatta in 2025 will be held from May 23rd to 25th.

  In 2025, during the trade-in subsidy activity for home appliances in Shenzhen, Taobao APP launched the trade-in zone for home appliances in Shenzhen, and you can enter the event venue by searching for the keyword "Shenzhen trade-in" in Taobao APP. Receive the subsidy qualification online and enjoy the subsidy price for the goods placed.

  2025 Shenzhen Household Appliance Subsidy Application Time (Start+End)

  Should Taobao buy a new machine or recycle it first?

  First get the subsidy qualification, and then buy a new machine. On the ordering page of the new machine, you can choose to enjoy the old-for-new service, add the old machine information, get the estimated recycling price (plus the old-for-old recycling subsidy from 100 yuan), and get the old machine recycling money after recycling.

  

  > > > Click here to view the detailed participation process of Taobao’s trade-in subsidy.

Tips: WeChat searches for WeChat official account [Shenzhen Local Treasure], and replies to [Home Appliances Subsidy] after paying attention to get the amount of subsidies for digital home appliances in Shenzhen, the scope of electronic products and home appliances, the time of subsidies, the list of offline activity stores (Huawei/Apple /oppo, etc.) and the participation method, and the online participation process of JD.COM/Taobao.

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Shanghai: With the application for "nucleic acid code", it will be popularized and used in the whole city tomorrow.

  According to the "Shanghai Release" WeChat WeChat official account on the 8th, Shanghai Big Data Center introduced the function of "nucleic acid code" on the line "with the bid" as the identity certificate for citizens to participate in nucleic acid testing. Starting from tomorrow, the city’s on-site sampling registration method will be uniformly adjusted to be carried out through the "nucleic acid code" in the "bidding". It is recommended that citizens take screenshots in advance to save the "nucleic acid code", apply once and use it repeatedly, and the validity period is 30 days.

  The operation steps are as follows:

  1. Open the bidding APPlication app, bidding application wechat applet or Alipay applet, and click the "Nucleic acid code" function on the home page to directly generate the "Nucleic acid code". You can also check the validity period of the "Nucleic acid code" on the page without filling in the information, and the nucleic acid detection staff can scan the "Nucleic acid code" to obtain user information, thus realizing automatic registration.

  2. The "nucleic acid code" supports offline use. It is strongly recommended that citizens and friends take a screenshot to save the picture after obtaining the "nucleic acid code", and the picture can be reused within 30 days.

   

  The function of "nucleic acid code" on behalf of relatives

  In order to facilitate the elderly, children and other special groups to use the "nucleic acid code", it also provides the function of relatives to receive it. Click "Code with relatives" on the page of "Code with application" to apply for "nucleic acid code" for the elderly or children at home, so that relatives can show the "nucleic acid code" for code scanning registration when doing nucleic acid testing.

  1. After entering the page of "Application Code with Relatives", if you have previously applied for "Application Code with Relatives", just click "Nucleic Acid Code" next to the name of the relative to get the "Nucleic Acid Code" of the relative. The same application can be reused for 30 days, and the "nucleic acid code" can also be printed out, which is convenient for the elderly and children at home to sample and register nucleic acid.

  It is also strongly recommended that you take a screenshot of the "nucleic acid code" in advance to save the picture on behalf of the elderly or children at home, and print it if possible for offline use.

  2. If you haven’t applied for the "code with relatives" before, you need to apply for the "code with relatives" first, and then you can get the "nucleic acid code" for your relatives.

  Note: At present, the "relatives applying for the code" supports minors under the age of 18, elderly people over the age of 60 (including 60 years old) and special people who cannot independently apply for the "applying for the code".

  Tips

  1. It is suggested that citizens and friends use the "nucleic acid code" for on-site sampling registration, and carry their entity ID cards with them. In case of special circumstances, they can use their ID cards or ID numbers for sampling registration.

  2. Please ask citizens and friends to queue up for nucleic acid detection. Try not to use applications that take up a lot of network resources, such as mobile phone short videos, to ensure that the communication network is smooth when the testers use the mobile phone terminal to operate.

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Put a spell on the "sky-high" moon cake! Over-packaged goods should be "slimmed down"

In recent years, whenever the Mid-Autumn Festival approaches, "sky-high" moon cakes have become a "pain point" for consumers to shop. The relevant departments have begun to implement key supervision, but there are always merchants who "cleverly" evade the red line by playing the "edge ball". Yesterday (2nd), China Consumers Association also issued a consumer warning, saying that mooncake packaging is simple and appropriate.

Stealing and selling "high-priced moon cakes"
Merchants have three routines.

Routine 1: reselling and increasing prices

Recently, a brand announced that the Mid-Autumn Festival is approaching, and this year, two mooncake gift boxes, Yuhu Yingyue and Liuxin, were launched, with prices of 188 yuan/box and 318 yuan/box respectively, totaling about 100,000 boxes. At present, both mooncake gift boxes have been sold out, but many e-commerce sellers are still reselling at a higher price.

On an e-commerce platform, the price of "Yuhu Moon-welcoming Gift Box" sold by some merchants is more than 400 yuan, which is more than twice as expensive as the original price, even approaching the regulatory red line of "500 yuan". As for the "Flowing Moon Cake Gift Box", although many merchants show that they are out of stock, some merchants also show that they can consult customer service. In this regard, the customer service of the merchant was asked, and the customer service responded that the Liuxin moon cake gift box was still in stock, with a price of 636 yuan per box, and sent a link to the buyer. The content of the link shows that the price of the gift box of Liuxin Mooncake is 498 yuan, the price after the coupon is 486 yuan, and the courier fee is 150 yuan.

Routine 2: Hide keywords

Faced with the regulatory red line of "500 yuan", some online merchants also played a trick of hiding keywords. For example, in an ice cream flagship store, if you directly search for "moon cake", you can’t find more goods than 500 yuan, but if you search for "ice cream" or "gift box", there will be a variety of commodity exchange coupons, and some products are very similar in style to moon cakes.

In the commodity evaluation, some consumers exposed the Mid-Autumn Festival gift box redeemed by the exchange voucher, and the words "moon cake ice cream" were printed on the gift box.

Routine 3: Combination premium

In addition, under the banner of "Mid-Autumn Festival Gift Box", it is not uncommon to find mooncakes in commodities, and the price of these gift boxes often exceeds that of 500 yuan. In the flagship store of a red wine brand in Tmall, a Mid-Autumn Festival suit with a price of 1595 yuan, the picture shows that it contains two bottles of wine, two boxes of moon cakes and a multifunctional bottle opener. However, after inquiring in the flagship store, it was found that the total price of the two bottles of wine was only 710 yuan, which also meant that excluding the two bottles of wine, the value of other commodities such as moon cakes exceeded that of 800 yuan.

In another shop, there are as many as 24 kinds of mooncake gift boxes. The combination of goods available includes thermos cups, notebooks, scented candles, towels, honey, handmade soap, etc. Two ordinary mooncakes look like dispensable supporting roles.

"sky-high price" moon cakes are profitable.
Consumers are forced to pay the bill.

From the perspective of protecting consumers’ rights and interests, businesses increase profits by attracting purchases through over-packaging, and some consumers get a "sense of ceremony" by buying over-packaged products, which seems to be "one willing to fight and one willing to suffer", but in fact, consumers’ interests have been damaged and unnecessary expenses have been increased.

For consumers, the huge and complicated packaging box can only be thrown away, and only the products that are "trapped in it" have real use value. The cost of packaging is included in the price of goods, and it is finally passed on to consumers.

If all businesses make the trend of over-packaging worse and worse for the purpose of increasing profits, consumers will only be forced to accept the over-packaged products on the shelves over time, and eventually lose their right to choose.

Four departments jointly issued a regulatory announcement.
China Consumers Association warning: packaging should be moderate!

In June this year, the National Development and Reform Commission and other four departments jointly issued the Announcement on Curbing "Sky-high" moon cakes and promoting the healthy development of the industry, and put emphasis on the supervision of boxed moon cakes whose unit price exceeds that of 500 yuan.

Yesterday, China Consumers Association issued a consumer warning saying: Moon cake packaging is simple and appropriate.

The "slimming" of mooncake packaging is mainly reflected in four aspects:
First, limit the number of packaging layers, requiring that the number of packaging layers of moon cakes should not exceed three at most;
The second is to compress the packaging gap, reduce unnecessary gaps in the packaging box, and avoid "big cakes in the box are small";
The third is to reduce the packaging cost. For moon cakes with a sales price above 100 yuan, the proportion of packaging cost in the sales price will be reduced from 20% to 15%. For moon cakes with a sales price below 100 yuan, the proportion of packaging cost will remain unchanged at 20%. At the same time, it is required that precious metals and mahogany materials should not be used as packaging materials;
Fourth, strict mixing requirements, moon cakes should not be mixed with other products.

On the occasion of the Mid-Autumn Festival, China Consumers Association also encourages consumers to record the over-packaging and "sky-high" moon cakes that violate laws and regulations, standards, public order and good customs by hand, and report them to local market supervision departments and consumer associations.

This paper integrates China Discipline Inspection and Supervision News and China News Network.

Producer: Lu Yi

Producer Zheng Hong?

Editor Wang Hexiang Ai Jiumei Sui Boyu

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Opinions of the Ministry of Transport on Shenzhen’s pilot work of building a transportation power, such as the construction of a high-quality innovative international aviation hub.

Ministry of Transport on Shenzhen’s Construction of High-quality and Innovative International Aviation Hub and Other Transportation Powers
Opinions on pilot work

Jiao Planning Letter [2020] No.585

Shenzhen Municipal Bureau of Transportation:

The Request for Instructions from Shenzhen Municipal Transportation Bureau on Approving the Application for the Pilot Implementation Plan and the Pilot Task of Building a Traffic Power in Shenzhen (Shenjiao [2019] No.262) has been received. In order to focus on the implementation of the objectives and tasks in the relevant fields of the Outline of Building a Powerful Transport Country, according to the Notice of the Ministry of Transport on Launching the Pilot Work of Building a Powerful Transport Country (Jiao Planning Letter [2019] No.859), the main opinions are as follows:

1. We agree in principle to carry out pilot projects in the construction of high-quality innovative international aviation hub, the integrated development of urban rail transit and station-city, the construction of close inland port system of port cities, the three-dimensional composite reconstruction and expansion of expressways in highly urbanized areas, the construction of free-flow toll collection system, and the innovative application of smart transportation technology (the specific points are attached). Please further refine the pilot tasks, implement specific measures, clarify the stage objectives and time schedule, and report to our department in time.

Two, strengthen the organization and leadership of the pilot work, establish and improve the pilot work promotion mechanism, clear division of responsibilities, strengthen policy support. Strengthen up-and-down linkage, strengthen coordination, and encourage all parties to actively participate.

Third, make overall plans to promote and highlight key points, and strive to make breakthroughs in the reform of airport system and mechanism and the construction of four-type airports, the integrated planning, construction and operation of stations and cities in metropolitan areas, the construction of inland port system, the three-dimensional composite reconstruction and expansion technology of expressways and the free-flow toll collection system, and the application of intelligent networked cars and Beidou high-precision positioning technology in the transportation industry, forming a number of advanced experiences and typical achievements, giving full play to the role of demonstration and leading, and providing experience for the construction of a strong transportation country.

Four, strengthen the tracking, supervision and summary, the major problems in the pilot work, as well as the phased achievements and successful experience models, timely report to the Ministry and the Shenzhen Municipal People’s government. Submit the summary of the annual pilot work to our department before the end of December every year.

I will work with relevant departments, units and experts to actively guide the pilot work and strengthen support in the preparation of the relevant "Fourteenth Five-Year Plan". Conduct follow-up research, monitoring and evaluation and exchange of experience in a timely manner. After the completion of the pilot task, organize the assessment, achievement identification, publicity and promotion.

Ministry of Transport
August 24, 2020

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Key points of the pilot task of building a strong traffic country in Shenzhen

First, build a high-quality innovative international aviation hub

(1) Pilot units.

Shenzhen Municipal Transportation Bureau, Development and Reform Commission, Planning and Natural Resources Bureau, Shenzhen Airport (Group) Co., Ltd..

(two) the pilot content and implementation path.

1. Carry out the requirements of building a new development pattern based on "double circulation", strengthen the connection with the development planning of Guangdong-Hong Kong-Macao Greater Bay Area Airport Group in the 14th Five-Year Plan, and revise and improve the Layout Plan of Shenzhen Airport International Route Network. Strengthen the allocation of international routes, flight schedules and international air rights. In the process of actively, gradually and orderly promoting the opening of international air traffic rights, we will support the air traffic rights required for flights on international routes that are suitable for the construction and positioning of high-quality and innovative international aviation hubs. Create a route network facing the Asia-Pacific, connecting Europe, America and Australia, and connecting the "Belt and Road". Build a base airline with strong international competitiveness and cultivate local global network airlines.

2. Promote digital transformation and the construction of four-type airports, comprehensively try out new policies and technologies in the industry, innovate digital applications such as self-service of passengers and tracking of luggage, actively explore technical applications such as ground-based augmentation system (GBAS), wake reclassification standard (RECAT) and point fusion, vigorously improve operational efficiency and management level, and build an international aviation hub with the best experience.

3. Strengthen the reform and innovation of system and mechanism, improve the operation mechanism of airport platform, establish and improve the airport operation management mode, explore the materialization and statutory operation of airport transportation management committee, and comprehensively improve the modernization level of large-scale airport governance capacity. Promote the reform of Greater Bay Area’s airspace management system and mechanism, explore the establishment of Greater Bay Area Joint Control Center in Shenzhen, and promote information sharing and collaborative control at the airport group level in Greater Bay Area.

4. Promote the development of aviation logistics, improve the "truck flight" business, develop higher value-added logistics formats such as cold chain and valuables, enrich the types of cross-border e-commerce business, establish an aviation logistics information service platform, and build an express distribution center with strong international competitiveness.

5. Actively develop air, air, sea, rail and other intermodal services, optimize the customs clearance environment at ports, implement the policy of exempting 24-hour direct transit passengers and direct round-trip crew from border inspection procedures, explore "one inspection to the end" and provide convenient and smooth transportation services for Guangdong-Hong Kong-Macao Greater Bay Area passengers.

(3) Expected results.

After 1-2 years, the international competitiveness of Shenzhen Airport has been significantly enhanced, and the service quality has been continuously improved.

After 3-5 years, the multi-terminal system of Shenzhen Airport was formed, and the comprehensive support capability was greatly improved. There are more than 100 international routes connecting Shenzhen Airport with global innovative cities, hot cities in Europe, America and Australia, and node cities in emerging market countries of "Belt and Road", and the international passenger and international cargo and mail throughput of the airport account for 20% and 50% respectively. The reform of system and mechanism and the construction of four-type airports are in the forefront of the industry, the operational efficiency and management level have been greatly improved, the modernization of governance capacity of large airports has reached the international first-class level, and the service level and passenger experience rank among the forefront of similar airports in the world.

Second, the integrated development of rail transit and station city in metropolitan area

(1) Pilot units.

Shenzhen Municipal Transportation Bureau, Development and Reform Commission, Planning and Natural Resources Bureau, Office of Rail Transit Construction Headquarters, Shenzhen Metro Group Co., Ltd..

(two) the pilot content and implementation path.

1. Cooperate with neighboring cities to carry out the rail integration planning of Shenzhen-Guanhui metropolitan area, promote the construction of a number of intercity railway projects in Shenzhen-Guanhui intercity, Shenzhen-Dalian intercity and Guangzhou-Guanshen intercity extension, and accelerate the extension of Shenzhen urban rail transit network to neighboring cities.

2. Relying on the construction of Xili and Airport East Hub, explore the unified planning, design, construction and management mode of hub led by local authorities. We will carry out three-dimensional layered rights establishment and layered transfer of railway hub land, promote the integrated development of hub stations and cities, and solve existing problems such as fragmentation and poor connection.

(3) Expected results.

Through 1-2 years, start the construction of intercity railway projects such as Shenzhen-Dalian Intercity, Guangzhou-Dongguan-Shenzhen Intercity Extension and Shenhui Intercity. Cross-city urban rail projects such as Shenzhen Line 10 extending eastward to Fenggang, Dongguan, Shenzhen Line 14 extending eastward to Huiyang, Huizhou, Shenzhen Line 11 extending northward to Chang ‘an, Dongguan, and Shenzhen Line 22 extending northward to Tangxia, Dongguan, were included in the fifth phase construction plan of Shenzhen Urban Rail Transit and started construction.

In 3-5 years, the branch line of Shenzhen Line 6 and the border section from Huangjiang to Shenzhen-Dongguan of Dongguan Line 1 have been connected and put into operation. The construction of Xili Hub and Airport East Hub has been completed, forming an integrated workflow of unified planning, design, construction and management of hubs that can be operated and replicated. The integrated planning, construction and operation mechanism of rail transit and station-city in Shenzhen-Guanhui metropolitan area has been further optimized, and the level of convergence has been comprehensively improved to support the efficient and coordinated development of the region.

Three, the port city close inland port system construction

(1) Pilot units.

Shenzhen Transportation Bureau, Office of Rail Transit Construction Headquarters, Shenzhen Metro Group Co., Ltd., China Merchants Group Co., Ltd., Shenzhen Yantian Port Group Co., Ltd. and Yantian International Container Terminal Co., Ltd.

(two) the pilot content and implementation path.

1. Improve the infrastructure network of Shenzhen Port, and get through the "last mile" of railway entry. Promote the transformation of Pingyan and Pingnan Shugang railways, speed up the construction of Pinghu South railway freight yard, and start the preliminary work of Liguang inland port.

2. Innovate and form a multi-agent cooperative maintenance and service mode for the port-dredging railway. Give full play to the initiative of local governments, port logistics enterprises, railway operating enterprises and other multi-subjects in the construction, operation and management of the port-dredging railway, and optimize the transportation organization process. Use new generation information technologies such as 5G, artificial intelligence and blockchain to integrate the information of relevant parties in multimodal transport and promote the interconnection and sharing of public information in multimodal transport.

(3) Expected results.

Through 1-2 years, we will complete the research on the operation mode, site selection and port-dredging railway planning scheme of the container close-range inland port system in Shenguanhui area, complete the detailed planning of the reconstruction of Pingyan Railway, complete the preliminary study on the feasibility of Pingnan Railway and start construction, and complete the construction and operation of Pingnan Railway freight yard.

After 3-5 years, the Pingnan Railway reconstruction was completed, and the Pingyan Railway reconstruction project started. An agreement was reached with Dongguan on the construction of the inland port of Liguang, and the land was confirmed, completing the preliminary work of the inland port of Liguang and the branch line of Hunan-Liguang railway. Form a set of systematic technical achievements including the planning method, construction mode, operation mode and supervision mechanism of close-range inland ports. Complete the construction of comprehensive information service platform, realize data exchange and sharing among customs, railways, inland ports and comprehensive bonded areas, and significantly improve the service level and overall efficiency of multimodal transport.

Fourth, the three-dimensional composite reconstruction and expansion of expressways in highly urbanized areas and the construction of free-flow toll collection system

(1) Pilot units.

Shenzhen Municipal Transportation Bureau, Public Security Bureau, Shenzhen Expressway Company Limited.

(two) the pilot content and implementation path.

1. In-depth study on the key technologies of expressway three-dimensional composite reconstruction and expansion represented by Ji-He Expressway, and create a composite pattern of expressway network integrating bridges, tunnels and roads.

(1) Explore the formation of technical standards for the comprehensive utilization of urban transportation infrastructure. By using the intelligent construction technology of bridge industrialization, this paper puts forward a reasonable connection method and structure suitable for the modular construction of upper and lower structures of urban bridges, and forms an integrated bridge erecting machine equipment design scheme including multiple systems such as component assembly, real-time monitoring and intelligent control.

(2) Based on full-factor, full-cycle digitalization, BIM model is the core carrier, creating a digital twin of the machine-to-truck expressway, establishing an intelligent construction and operation management platform, diagnosing the state of physical entities in real time, realizing the "knowable, measurable and controllable" of the whole process of construction, management and transportation, and improving the level of digital intelligence of high-speed expressway construction management.

(3) Support the dynamic management of complex traffic flow through scientific and technological means. Strengthen the research on key technologies such as active identification, short-term prediction, knowledge map and collaborative control, establish an intelligent operation management and control platform with four core capabilities of foresight, collaboration, self-knowledge and openness, break through the difficulties of traffic management and control, realize the active management and control of the whole line and the upper and lower levels of traffic, and improve the operational efficiency, traffic safety and service experience level of the three-dimensional composite expressway.

2. Explore free-flow charging technology to improve highway traffic efficiency and service level.

(1) Through ETC gantry system and supporting inspection equipment, the automatic deduction of fees for vehicles that meet the requirements and the automatic inspection of vehicles that do not meet the requirements are realized, and an open toll collection system without station and free flow is established.

(2) Explore the free-flow toll collection mode implemented by expressway operation and management units, incorporate the pilot road toll into the existing departmental and provincial clearing and settlement modes, and improve the online toll clearing and settlement system under the new mode.

(3) Build an institutional system covering information sharing, joint inspection, credit management and supporting policies.

(3) Expected results.

After 1-2 years, the three-dimensional composite reconstruction and expansion project of the Ji-He Expressway was started, and the Technical Guide for Geometric Design of the Three-dimensional Composite Expressway and the Research Report on BIM-based Digital Intelligent Construction for the Three-dimensional Composite Expressway were formed based on the project. Initially built an intelligent construction management platform based on BIM. Complete the key technology research and system design of expressway free flow charging, and form the "Freeway Free Flow Charging Mode Scheme".

After 3-5 years, the three-dimensional composite reconstruction and expansion project of the machine-Dutch expressway will be completed. Breakthroughs have been made in the design concept and technical standards of three-dimensional composite expressways, key technologies of large-scale industrialized intelligent construction of bridges, active traffic control mode, and intelligent integrated management of construction, management and transportation, forming a complete set of three-dimensional composite reconstruction and expansion technologies for high-speed expressways in highly urbanized areas. Build an active traffic control system, intelligent construction and operation management platform based on BIM. Realize the charging mode of ETC deduction and high-definition license plate recognition to assist inspection, build an open free-flow charging test system without station, and form a new free-flow charging demonstration.

V. Innovative application of intelligent transportation technology

(1) Pilot units.

Shenzhen Municipal Transportation Bureau and Public Security Bureau.

(two) the pilot content and implementation path.

1. Strengthen the popularization and application of traffic information infrastructure, and promote the demonstration construction of new smart transportation infrastructure based on technologies such as 5G and Internet of Things.

2. Promote the construction of comprehensive transportation big data system, improve the integrated management and control capability covering all modes of land, sea and air, realize the intelligent regulation of "one network" of the city’s traffic lights, and promote the construction of smart parking projects.

3. Promote the testing and pilot application of intelligent networked vehicles in Shenzhen, and accelerate the development of intelligent networked technology-related industries.

4. Promote the application of Beidou satellite navigation system in the transportation field, enhance Beidou’s location service capability, and provide more detailed monitoring and management services for various vehicles.

5. Research and apply new technologies to realize economic leverage to regulate road use, increase the use cost of cars in the core area and optimize the travel structure.

(3) Expected results.

After 1-2 years, the construction of new intelligent transportation infrastructure in a number of cities represented by Qianhai Hub, Shenzhen Airport, Mawan Port Area, Shekou Cruise Terminal and Shenzhen Metro has been greatly promoted, and the intelligent operation level of transportation infrastructure has been significantly improved.

In 3-5 years, Shenzhen Urban Traffic Big Data Center will be built, and projects such as the construction of intelligent management and control platform for transportation integration and the "one network" regulation of traffic lights will be completed, and the ability of precise management and fine service will be greatly improved. Introduce relevant policies and standards for intelligent networked vehicle test and application pilot, build Shenzhen intelligent networked traffic test demonstration zone, and build 1-2 intelligent networked vehicle application pilot lines. Basically build a Beidou ground-based reinforcement network covering the whole of Shenzhen, and promote the deep application of Beidou high-precision positioning technology in the transportation industry. We will introduce policies to regulate the use of cars in urban core areas through economic leverage, build a benign mutual feedback mechanism between traffic demand regulation and green travel improvement, and strive to share the bus motorization rate at the peak of the pilot area not less than 80%.

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On January 22, Liaoning added 2 cases of asymptomatic infected persons imported from abroad, both of which were reported by Shenyang.

  According to the website of the Liaoning Provincial Health and Wellness Committee on January 23, there were no new confirmed cases of COVID-19 in Liaoning Province from 0: 00 to 24: 00 on January 22; Two new cases of asymptomatic infected people imported from abroad were reported in Shenyang. One case was cured and discharged from hospital on the same day. 3 cases of asymptomatic infected persons imported from abroad were cured.

  As of 24: 00 on January 22nd, 810 confirmed cases (including 172 imported cases) were reported in the province, 798 cases were cured and discharged, 2 cases died, and 10 cases were treated in hospital (all imported cases). At present, there are still 38 cases (3 local cases and 35 imported cases) of asymptomatic infection in designated hospitals for isolation observation and treatment.

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Multi-local tax big data shows that products with wide export to domestic market are popular.

Export to domestic sales has become an important measure for many foreign trade enterprises to cope with the current challenges. The reporter recently learned from the tax authorities in many places that according to the statistics of tax big data, many foreign trade enterprises are accelerating the export to domestic sales, and the pace is becoming more and more stable.

According to the tax economic analysis data of Guangdong Provincial Taxation Bureau in State Taxation Administration of The People’s Republic of China, the domestic sales amount of export enterprises in Guangdong Province has exceeded last year’s level in April, while the domestic sales amount in May was basically the same as that in April, and the domestic sales amount in June increased by 3.8% year-on-year. Among them, the export of communication equipment manufacturing industry, textile and garment industry and motor manufacturing industry has achieved outstanding results, and domestic sales have increased significantly against the trend; Private and foreign-funded export enterprises have a high degree of domestic sales. From January to May, the proportion of domestic sales increased by 0.8 and 0.7 percentage points respectively. In June, the domestic sales of private enterprises increased by 6.7% year-on-year.

The same phenomenon happened in Ningbo. According to Pan Congbo, director of the Second Taxation Branch of Ningbo Taxation Bureau, State Taxation Administration of The People’s Republic of China, from the recent big tax data, 17.6% of foreign trade enterprises’ VAT invoices increased year-on-year, among which 27.7% of production-oriented export enterprises’ domestic sales increased.

The change from export to domestic sales has made some enterprises go against the trend. Xinli Optoelectronic Co., Ltd. is a supplier of intelligent terminal accessories. In the first half of this year, the company’s export volume decreased by 50.4%, but domestic sales increased by 91.2% against the trend, eventually driving the overall sales growth by 39.8%.

Guangdong Yuanhua New Materials Co., Ltd., located in Foshan, is mainly engaged in the research and development of new anti-skid mats and yoga mats. Before the COVID-19 epidemic, 80% of its market was overseas. With the rise of new models such as "cloud fitness" in China, they have accelerated the development of products that meet the fitness habits of Asians. From February to June, the sales volume of the company’s official online store increased by 43% year-on-year.

It is not easy for enterprises to export to domestic market, and they are faced with a series of problems such as channel development and brand remodeling. The reporter learned that the tax authorities in many places use tax big data to help foreign trade enterprises find domestic sales channels and help them explore the domestic market through platform distribution, live broadcast and new retail.

"Zhuji, Zhejiang is known as the’ socks capital’. Relying on big data analysis, tax officials have sorted out 546 socks enterprises that generate foreign trade data." The staff of Zhuji City Taxation Bureau in State Taxation Administration of The People’s Republic of China introduced that after on-the-spot visits and understanding, they identified two batches of more than 50 hosiery enterprises that want to sell domestically and can sell domestically. In the first half of this year, these hosiery enterprises have successfully transferred to domestic sales through the new retail channels established by local e-commerce associations, and the total sales volume has reached 56 million pairs.

All localities have also speeded up export tax rebates to solve problems for foreign trade enterprises to export to domestic sales. It is understood that in the first half of this year, the tax authorities of Sichuan Province accelerated the implementation of the new export tax rebate policy through a series of measures such as opening a "green channel" for tax rebate in the tax service hall and promoting paperless tax rebate, with a total export tax rebate of 5.088 billion yuan.

From January to May this year, the domestic sales turnover of Guangdong Ouya Home Furnishing Co., Ltd. was 48.106 million yuan, a year-on-year increase of 252.7%. Lian Yushan, executive deputy general manager of Eurasia Home Furnishing, said: "Since the beginning of this year, we have enjoyed 6.59 million yuan in export tax rebate and 1.467 million yuan in social security fee reduction, which provided financial support for us to move to the domestic market."

Ningbo Shunda Risheng Electric Appliance Co., Ltd. enjoyed a preferential income tax of 170,000 yuan for small and micro enterprises in the first half of this year; After the value-added tax rate is reduced from 16% to 13%, the capital occupation of enterprises will be reduced by about 400 thousand yuan; The phased reduction of social insurance premiums saved another 86,000 yuan. "With tax incentives, we have increased the R&D and production of new domestic products, which makes us more confident in adjusting our market strategy." The person in charge of the company said.

It is understood that in order to alleviate the financial pressure of export enterprises and help stabilize foreign trade and foreign investment, the tax authorities have vigorously promoted paperless tax refund declaration, speeding up the average processing time of normal tax refund business by 20%, and even reducing it by more than 50% in some areas. (Reporter Dong Bijuan)

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Life and death robbery of new energy vehicles "national compensation": opportunities, hidden dangers and challenges from survivors one after another

"Is there a national subsidy to withdraw, is there a price cut by Tesla, and some car companies and some brands have no future?"

In an interview with Netease Technology’s "Energy Field", Li Jinyong, executive director of the Automobile Dealers Chamber of Commerce of the All-China Federation of Industry and Commerce and chairman of the New Energy Automobile Committee, spoke bluntly about the upcoming impact of the current "state subsidy and retreat" on some automobile companies.

The policy of "state subsidy" for new energy vehicles, which lasted for 14 years, officially withdrew from the historical stage.The purchase subsidy for new energy vehicles will be terminated on December 31, 2022.. Car companies that are used to feeding by subsidies have been weaned collectively.

At the same time, squeezed by multiple factors such as scale effect, cost pressure, price war, and double integral policy variables, all domestic new energy vehicle companies will encounter unprecedented battles in a full, free and cruel competitive market. In this regard, no one can be lucky: "This is a moment to test strategic strength and judgment."

In January 2023, new energy vehicles handed over a set of embarrassing "answers": except for Tesla, BYD and Ideal, which rose by 286.5%, 62% and 23% respectively,Almost the entire new energy vehicle market has experienced a decline in sales to varying degrees.. The zero-run, which once had an eye-catching performance, hit a year-on-year and month-on-month plunge of 85% in January; Weilai delivered 8,506 vehicles in January, down 11.9% year-on-year; Last year, Nezha, the sales champion of New Power, delivered only 6,016 vehicles in January, down 45.4% year-on-year.

Someone teased: "I have eaten milk for more than ten years, and I haven’t grown up yet!"

After the real weaning, can car companies still ride the waves in the market?

"In 2022, the production and sales volume of new energy vehicles nationwide has reached 6.88 million.The permeability reaches 26%Does this strong young man need to continue to enjoy breast milk? "

Zhang Hong, Secretary-General of china automobile dealers association New Energy Automobile Branch, said in an interview with Netease Technology’s Energy Field: "State compensation has contributed greatly to the development of China’s new energy automobile industry into the world’s largest production and sales country and market. But just as babies have to go through weaning when they grow into teenagers,Subsidized slope retreat is also a page that must be experienced in the development of new energy vehicles.. "

In the past thirteen years, China’s new energy vehicles have grown rapidly. A well-known achievement is that in 2016, the output of new energy vehicles in China was 517,000, and seven years later, this group of figures became 6.8 million, and its market share increased to 25.6%.Complete the goal of reaching 20% in 2025 proposed by the National Development Plan for Energy Saving and New Energy Automobile Industry three years ahead of schedule..

However, if we want to overtake in a corner instead of overturning in a corner and use a pair of "tangible hands" to promote emerging industries, subsidies are essential and the most common: for both producers and consumers, price means can expand the market scale and also enable enterprises to reduce production costs by means of scale effect.

"Subsidies will end sooner or later, but various forms of policies are believed to continue to be introduced." Wang Kai, founder and CTO of Youdian Technology, and Netease Technology’s "Energy Field" said that the subsidies at the production end must end when they begin: "There is no subsidy that does not retreat, and the purpose of subsidies is to finally cancel subsidies."

And whether to cancel subsidies, another consideration indicator,Is the current new energy market mature enough?.

"The core standard depends on the sales of new energy vehicles in non-restricted cities. These cities now have quite a few consumers who are willing to buy new energy vehicles. " Li Jinyong said that non-restricted second-and third-tier cities are closer to a completely competitive market, and people have formed buying habits.

According to the traffic insurance data of the Ministry of Public Security, the penetration rate of new energy vehicles in cities without purchase restrictions was only 3% in 2019, and it will reach 11.2% in 2021. In the first half of 2022, this figure exceeded 20%, doubling the growth.

In an interview with Netease Technology, Mu Ying, co-founder of Qingyu Capital, an equity investment institution specializing in the research of new energy sub-sectors, took Tesla as an example and talked about another point: "The existence of Tesla in recent years proves that the new energy vehicle manufacturing market can indeed be profitable." Yan Ying said that Tesla has strong management and integration capabilities in the supply chain, which makes it have lower costs and allows investors to see the possibility of profitability in the new energy market.

An intuitive example is that from 2019 to 2022, Tesla’s supply ratio in China once rose from about 50% to 95%. From the battery chassis to the steering wheel and seat belts, Tesla China has almost all local suppliers, which makes many people shout: "Except for the logo, everything else is made in China."

On the other hand, in the field of electrification, from upstream raw materials to downstream manufacturing links, there is already a relatively complete independent industrial chain of three power systems. For example, some car companies, such as BYD, already have complete three-power system technology and production capacity, which can basically be controlled independently; In the field of intelligence, intelligent cockpit and intelligent driving configuration, the penetration rate of intelligent configuration of domestic models is also increasing.

"In the more than ten years of the existence of the State Compensation, China’s new energy vehicles have already had a fairly complete industrial chain, which is a huge advantage." Yan Ying said. The measure of a mature market depends on whether the market can gradually migrate downward and return to the place with the largest population: "The main structure of the current automobile market is actually an olive shape. But on the whole, the market will move down. It is inevitable that Tesla will gradually cut prices now. "

"This may not be a good time."

Although the market is mature enough, Li Jinyong believes that the time of subsidy withdrawal is open to question: the pressure faced by domestic brands at this time is multiple. "Due to the surge in battery costs and the irregular change of the’ double points’ policy in 2021, the price of new energy vehicles is too low, and car companies are not subsidized enough. At this time, the cost pressure will be great."

"The so-called double integral policy is simple to understand.It is a means to adjust the funds for fuel vehicles and new energy vehicles.. Li Jinyong pointed out that the original intention of the dual-point policy is to continue the state subsidies for new energy vehicles, and to increase the cost of fuel vehicles and reduce the cost of new energy through point trading to promote the development of new energy. However, the results of the implementation of the double integral policy have not reached the original goal.

Generally speaking, fuel car companies have more negative points and new energy car companies have more positive points. The former should buy positive points from the latter to offset the negative points. However, according to the data of the Ministry of Industry and Information Technology, in 2021, the positive integral of fuel consumption of passenger cars in China increased to 15.94 million compared with 4.37 million in 2020, and the negative integral decreased from 11.71 million in 2020 to 5.63 million. There are many positive points and few negative points in the industry, and the market supply exceeds demand, which leads to a sharp drop in the price of positive points, a rapid decrease in the funds available to new energy vehicle enterprises and a sharp increase in pressure.

Talking about the reasons, Li Jinyong introduced that according to the plan, the national fuel consumption target is 4L/100km in 2025 and 4.92L/100km in 2021, which is decreasing year by year. However, in 2021, the country’s calculation method of fuel consumption changed, which triggered a chain reaction: some car companies with increased fuel consumption in actual operation reduced fuel consumption according to the new standard, so the negative points of the whole industry also decreased greatly: "This may be unreasonable."

If we say that the cost pressure has already made many car companies unbearable, today’s national subsidy is no less than another one.

Taking the cost of batteries as an example, this has almost become the overall pain of the industry-although, since December 2022,Lithium carbonate has kept falling for three months, reaching 400,000 yuan/ton.Compared with the high point of 600,000 yuan/ton before the subsidy for new energy vehicles retreated last year, it has dropped sharply-but even so, the price today is still tenfold higher than that of 40,000 yuan/ton in 2020.

The reason why it is "almost" is that even the sorrows and joys in the industry are not connected: when China domestic brands lambaste "where is the money going" in the cry of "selling one car and losing one", battery raw material manufacturers have already earned a lot of money in this round of periodic rise of lithium mines-for example, Ganfeng Lithium Industry, a leading enterprise in the industry, has achieved a net profit of 14.795 billion in the first three quarters of 2022. In the first three quarters of 2022, Tianqi Lithium’s profit reached 15.981 billion, which was nearly 30 times higher than the same period last year.

There are many similar appeals. For example, Miao Wei, deputy director of the Chinese People’s Political Consultative Conference Economic Commission, recently said that the withdrawal of policy subsidies would have a certain impact on the domestic new energy automobile market in the first quarter of this year or even in the first half of this year, and suggested that the new energy automobile purchase reduction and exemption policy planned to be withdrawn at the end of this year should be continued.

The continuation may lie in a hidden worry: in many ways, the core of subsidies is not the "big money-throwing" that has been going on for more than ten years, but the use of funds to subvert the early costs of small-scale emerging industries, weak markets and unstable technologies, and exchange time for space.

According to the most direct understanding, the disappearance of subsidies will bring about an increase in costs, which will bring about price increases. In fact, from mid-2022 to now, many new energy brands have quietly set off a "price increase tide": for example, BYD, Weimar, Nezha, Chang ‘an Deep Blue, Volkswagen, etc. have successively announced that they will increase the terminal prices of some of their models, ranging from 1,000 yuan to 10,000 yuan.

"The market’s battery cost has risen sharply in the past two years, and the decline in the price of points and the decline in subsidies have had a great impact on low-priced cars, especially for A00."

Li Jinyong said that the sales volume of new energy vehicles headed by A00 is the largest, and the scale effect is spelled out, and profits are made by volume. However, its profit is small, and its room for manoeuvre is small, which is the most affected this time. The mid-to-high-end models of around 300,000 are also affected, but there are many ways to digest them. After all, the added value is great: "This time, 200,000-300,000 cars have not increased their prices, but they are still reducing their prices. Why? There is a lot of room between the purchase cost and the sales price of these vehicles. The industrial cost of a car with a price of 200,000, including spare parts and steel plates, is about 120,000, which is about 6-7 fold. "

For this reason, the seemingly "strange" price increase and price reduction were staged simultaneously in this spring: in January 2023, the A-class, B-class and C-class of new energy passenger cars showed positive growth year-on-year, however, the A00-class and A0-class decreased year-on-year; On the other hand, "Catfish" Tesla stirred up the industry, and after its Model 3 and Model Y were greatly reduced in price, companies such as Wenjie, Tucki and Weilai also started the price reduction tide.

"In 2023, the new energy vehicle market will usher in a great change from policy and market two-wheel drive to market single-wheel drive, and the competition will become more and more fierce. At present, there are 56 new energy vehicles from 29 manufacturers on the market. After the country’s subsidy, except for car companies with strong industrial chains and rich product chains such as BYD and Tesla, most car companies are facing the pressure that car prices must be raised. " Zhang Hong said that under the influence of multiple factors, not only small and medium-sized car companies are having a hard time, but dealers who are caught between consumers who are holding money and car companies who are forced to cut prices will also be greatly affected.

"There is no doubt that a large number of players will be out." Li Jinyong said.

In fact, in order to facilitate the gradual weaning of manufacturers, the intensity of state subsidies has gradually decreased over the years: from 2017 to 2021, the proportion of new energy vehicles subsidized by the state has decreased year by year.Among them, it was 78% in 2017, and it has dropped to 63% in 2020 and reached 47% in 2021.. The subsidy price is also decreasing year by year: from 2015 to 2020, the average subsidy for new energy vehicles and bicycles decreased from 106,400 yuan to 23,000 yuan.

Under such a background, the consideration lies not only in support, but also in Darwin’s "natural selection": whether in 2016 or 2019, subsidies for new energy vehicles have experienced several sharp declines, and outstanding enterprises in the wave will survive, which will save money to expand production capacity, upgrade technology and iterate products.

Players who continue to indulge in "nipple music" are washed away and eliminated, becoming passers-by.

"These enterprises that mainly pursue subsidies, their products are not market-oriented pricing, but rely on policies to eat subsidies, such as BAIC New Energy." Li Jinyong said.

In the era of high subsidies, BAIC New Energy has been the first pure electric vehicle, with an annual sales of more than 100,000 vehicles. However, its car models have changed from oil to electricity, and its car design is aging. With the gradual withdrawal of subsidies, it will annihilate everyone. An intuitive example is that the company achieved a profit of 92 million yuan in 2019, but after deducting non-profits, its net profit reached 874 million yuan, of which the largest income in non-recurring profit and loss items came from government subsidies, amounting to 1.041 billion yuan: This means that BAIC New Energy at that time lived on government subsidies.

On the one hand, the amount of new energy subsidies is declining year by year, on the other hand, the threshold for access is gradually increasing. For example, in 2018, the minimum requirement for the driving range of pure electric vehicles was raised from 100 km to 150 km. It will rise to 250 kilometers in 2019 and become 300 kilometers in 2021.

As a result, many car companies that enjoy pleasure and are not enterprising in subsidies have been eliminated by the rising threshold year by year. For example, Zhidou Automobile, which was popular with Zhidou D2 model, was priced at 158,800 yuan at that time, and the lowest selling price was only 49,800 yuan, including various subsidies. This made it win the national sales champion with 23,000 vehicles in 2015, and by 2017, the sales volume of Zhidou reached the peak of 42,000 vehicles.

However, in 2018, after the subsidy threshold was raised, the sales of Zhidou showed a cliff-like decline. By the second half of 2019, Zhidou had been included in the list of executors for 48 times, and finally the company’s equity could only be auctioned. In just two years, the former sales champion has been separated from the future, which is embarrassing. And this is just a microcosm. Including Chery’s early mini pure electric vehicle eQ series, JAC iEV series, Changan Benben EV and other models, they were also lifted by the subsidy threshold and gradually declined until they disappeared.

"In the early days of the development of new energy vehicles, many mercenary car companies rushed into battle in order to cheat, and launched a series of models with unknown positioning, simple structure and rough quality. The only fate of such car companies is to go out." Zhang Hong said.

Since the initial attempt of "Ten Cities and Thousand Vehicles Demonstration Project" in China in 2009, new energy vehicles have been listed as one of the "seven strategic emerging industries" in 2010, and the "Development Plan for Energy Saving and New Energy Vehicle Industry (2012-2020)" was put forward in the State Council in 2012.

In the past 14 years, the sales volume of new energy vehicles in China has increased from 80,000 vehicles in 2014 to 8 million vehicles now, and the national subsidy has followed all the way. The new energy vehicles in China have gradually changed from small to large and from weak to strong. Since 2015, China has ranked first in the world in terms of production and sales for seven consecutive years.

"If consumers have been relying on subsidies to consider buying new energy vehicles, then this is the sorrow of China’s new energy automobile industry!" Zhang Hong said: "No matter the minds of consumers or the products of car companies, they can’t be flowers in a greenhouse made of subsidies. They must experience storms in the fierce market competition and then become stronger and more mature."

Insiders told Netease Technology "Energy Field",The real vitality and competitiveness of car companies are not and should not rely on subsidies at all..

"What did BYD earn before 2021? Earn a billion dollars a year. But why did you suddenly make so much money in 2022? When the scale comes up, the algorithm of the entire marginal cost is different. "

Li Jinyong told Netease Technology "Energy Field" that the scale effect will determine the direct life and death of future car companies. For brands that sold less than 10,000 cars in those years, it is actually a matter of early and late death. Whether there is a state-funded withdrawal or a price reduction by Tesla, such brands are doomed to have no future.

An intuitive example happened in the last century: after the first assembly line production method, the annual output of Ford cars quickly broke through from 10,000 to 100,000+cars. Other cars often cost two or three thousand dollars, while Ford only sells for 850 dollars, but it can still make a high profit. By 1927, Ford launched the Model T, the price was as low as $290, and Ford’s market share in the United States was close to 50%.

"Whether it is a battery or a tram, scale reduction is also a very important direction. Therefore, when both technology and scale can reach the inflection point, in fact, the product is economical. " Yan Ying said.

"After more than ten years of development, new energy vehicles have produced a number of OEMs with strong R&D capabilities, mature product supply chains and colorful product lines like BYD and Tesla." In Zhang Hong’s view, the country’s compensation and retreat is only a secondary factor in this impact. In the past 13 years, small and medium-sized car enterprises, even some new force car-making enterprises, have shown weak anti-strike ability once they encounter the difficulties of soaring raw material prices, chip shortage and short supply of spare parts because the product supply chain relies too much on socialization. When R&D, vehicle delivery and marketing capabilities are not strong, it will become more difficult to seek financing for blood transfusion: "Even if winter comes in nature, their days will continue to face the test of severe winter."

Weaning, followed by closing the door, the new car-making forces that want to enter again will be difficult to get tickets in the future. The follow-up competition is likely to be a mutual fight between the main bodies of the stock.

"The stage of barbaric growth should be over."

A former employee in LI, an industry veteran who is now starting his own business, told Netease Technology Energy Field that from last year to now, he and several partners planned to start building cars, but the qualification problem became a "roadblock": "Whether it was the earliest OEM model like Weilai or the acquisition model, it is very difficult to approve now, and the country is gradually tightening."

In 2023, it is no longer easy for new entrants. Li Yinan, formerly known as Ren Zhengfei’s successor, went off to build a car, but the Freedom House he founded was frustrated for several years, and it ended hastily when he failed to deliver one. The qualification has become a problem for new entrants to get stuck in the neck.

No matter from what angle, a continuous farewell is inevitable for the only remaining players. "In the past three years, 75 brands have fallen. It is estimated that after 3 to 5 years, 60% to 70% of brands will face closure and transfer. We can predict that the competition in the future will still be very fierce, but the fallen brands will leave more market space and make the living brands have more room for development. " In January 2023, Zhu Huarong, chairman of Changan Automobile, once said.

After comparing the latest quarterly financial reports of Tesla and Toyota, Netease Technology Energy Field found that the gross profit margin of Tesla bicycles was already eight times that of Toyota. Tesla sold a car with a profit of nearly 70,000 yuan before the price cut, and even after the price cut, there was a profit margin of 30,000 yuan. However, Weilai, Tucki and Ideality are in a state of losing money in selling cars. In the third quarter of 2022, they lost 100,000, 80,000 and 60,000 respectively in selling a car.

"For the models that are now sold in 100,000 and 200,000 years, the opportunity is still there." Li Jinyong said that it is a critical moment to test the strategic decision-making of business leaders if medium-sized and medium-sized car companies dare to follow Tesla to cut prices, and dare to reduce costs to fight for a future and seize the market: "If I say now that I can’t afford to drop, I will lose money, so don’t drop."

On the other hand, Li Jinyong said that when consumers are expecting to cut prices, when they get off the bus, they must change their thinking, and they must make market-based pricing, not cost pricing: "If you can’t do it, don’t participate, or you will be the future Nokia, and the future will definitely be eliminated. Not all car companies will be able to make it five years later and ten years later."