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Fuzhou financial support for the integration of urban and rural development was successfully held.


In order to carry out the action of "three struggles and three leads" in depth, strive to write Fuzhou chapters such as technology and finance, green finance, inclusive finance, pension finance and digital finance, strengthen financial support for urban-rural integration development, and continue to create a first-class financial business environment. On January 8, Fuzhou Financial Support for Urban-rural Integration Development was successfully held. Vice Mayor Lin Zhiliang of Fuzhou Municipal People’s Government and Deputy Director Lin Jiandong of Fujian Rural Credit Cooperatives Union attended the event, with leaders from more than 30 municipal units and enterprises.

Lin Zhiliang, deputy mayor of Fuzhou, stressed in his speech that financial institutions should earnestly shoulder the heavy responsibility of rural revitalization and urban-rural integration development, increase financial support for Fuzhou’s characteristic agricultural industries such as aquatic products, edible fungi and tea, actively help agricultural parks, rural roads, rural water supply, rural tourism and human settlements improvement, and actively provide strong financial guarantee for urban-rural integration development and comprehensive rural revitalization.

Lin Jiandong, deputy director of Fujian Rural Credit Cooperatives Union, said in his speech that Fuzhou rural credit cooperative system should adhere to the political and people-oriented nature of financial work, focus on supporting urban and rural employment and entrepreneurial innovation, helping rural infrastructure upgrade, activating the value of rural resource elements and other key tasks around the "five major articles" put forward by the Central Financial Work Conference, continue to deepen cooperation, expand the "big ecology" of serving the people, and support the integrated development of urban and rural areas with more abundant products and better services.

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The signing ceremony of Fuzhou Office of Fujian Rural Credit Cooperatives and Fuzhou Financial Bureau (Photo courtesy of Fuzhou Rural Credit Cooperatives)

At the meeting, Fuzhou Office of Fujian Rural Credit Cooperatives and Fuzhou Financial Bureau formally signed a strategic cooperation agreement on financial support for urban-rural integration development. According to the agreement, Fuzhou Rural Credit Cooperative will provide a comprehensive credit of 300 billion yuan within two years to support financing in urban and rural education, medical care, old-age care, housing and other fields, and the implementation of the project of "demonstrating and leading thousands of villages, making all villages rich and beautiful", helping the rural areas to revitalize in an all-round way and promoting the construction of a blessed state and a happy city.

At the matchmaking meeting, Fuzhou Rural Credit Cooperative System also released "one platform, one product" to support the development of urban-rural integration. "One platform" is "Rongxin e-link", which integrates the functions of "policy release, customer docking, execution tracking and information sharing" and is the first outreach service platform for docking cooperation units of rural credit cooperatives in the province.

During the activity, eight travel agencies in Fuzhou area carried out financing docking with representatives of participating enterprises, conducted in-depth exchanges and discussions, and signed credit contracts.

The relevant person in charge of Fuzhou Rural Credit Cooperative said that in the next stage, with the full support and full cooperation of all cooperative units, it will show greater achievements in helping to achieve a higher level of urban-rural integration and development, and achieve more qualitative and effective financial work results, so that the people can gain more sense, happiness and security. (Chen Yanshui)

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Zhejiang people, no nightlife？

Chao News Client Reporter Quan Linmin

As soon as summer arrives, the economy will always pop out at night to brush a sense of existence several times.

But in the office, chung Jin Jun heard colleagues from other provinces question more than once:

"Zhejiang people don’t you have nightlife? How come at ten o’clock, the street is deserted and there are few cars? "

Whenever this time, Yong Jinjun always refutes a few words for his hometown. But unfortunately, Yong Jinjun will always be "what are the interesting and delicious places?" The question was stumped and then lost in thought.

Is there really no nightlife in Zhejiang?

There is no nightlife in Zhejiang?

It is certain that Zhejiang people have nightlife, whether it is observation at the point or intuitive presentation of data.

On the first day of the ambush, Yong Jin Jun went to the Wulin night market in Hangzhou. The temperature at night is still very high, but there are no fewer people visiting the night market.

At about 8: 30, Yong Jin Jun was packed with sweat in the endless crowd. Everyone either took photos with their mobile phones or crowded in front of various booths to buy things. Popular stalls are even more crowded. For example, the squid stall that Nicholas Tse punched in is a conformity.

"After the summer, there are more people every day, and the daily sales have tripled or quadrupled compared with before." Mr. Cao, the stall owner who specializes in hand-painted masks, said.

The popularity is high. I’m afraid it’s not because there are many foreign tourists, right? But Ye Lianzhong, secretary of the Party branch of Wulin Night Market, told Yong Jin Jun that according to their estimation, 45% of the visitors to Wulin Night Market are tourists, and the rest are local residents.

What? Do you think 8: 30 is too early to be called nightlife?

Yong Jin Jun also went to the ancient town of Ke Qiao, Shaoxing, and it was already more than 9 pm when he arrived at the scenic spot. Arguably, this point was the time when everyone was ready to go home one after another. However, when Yong Jin Jun stopped, he found that the number of cars looking for vacant seats in the parking lot was comparable to the number of cars driving out, which shows that there are still many people visiting the ancient town at this point.

When I came to the core of the ancient town, around Rongguang Bridge, it was already 9: 30, and the popularity was still very strong. On the Rongguang Bridge, the river along the ancient town is either full of people or full of people.

A local told Yong Jin Jun that this is also the normal state of the ancient town, and many surrounding residents will go to the ancient town for a walk after dinner and have nothing to do.

In recent days, third-party organizations have released research reports on China’s urban night economy. According to the report, the nightlife in Zhejiang is also very active.

For example, in the Report on Night Economic Development of China Cities in 2023, Hangzhou is the first echelon (10) of the TOP100 cities with night economic prosperity, and Jiaxing, Jinhua, Ningbo and Wenzhou are the second echelon (20), and nearly half of Zhejiang cities are shortlisted.

In a word, the nightlife in Zhejiang is definitely not as cold as the outside world thinks.

I just can’t find a place.

Since the development is not bad, why do people always say that Zhejiang people have no nightlife?

"The development speed of Zhejiang’s night economy does not match its economic strength and residents’ consumption level." Zhao Haoxing, a professor at the School of Economics of Zhejiang Gongshang University and vice president of Zheshang Research Institute, said.

From the perspective of economic aggregate, Zhejiang’s GDP has always been among the best in the country, and its per capita disposable income ranks first in all provinces and regions in the country. However, in the night economic rankings, Zhejiang’s achievements can only be considered as above average, not top. A top student who has a flawed score in one subject will give the outside world a sense of gap.

In addition, Yang Yingjun, director of the Consumption Promotion Department of the Zhejiang Provincial Department of Commerce, believes that there are not many iconic night economic scenes in Zhejiang, and there are even fewer places with national influence, which makes it impossible for foreign tourists to go to Zhejiang at night, thus becoming famous throughout the country.

There is a city that never sleeps in Datang in Xi ‘an, Shaanxi, Hongya Cave in Chongqing, and Wenhe Friends in Changsha, Hunan. But what’s in Zhejiang? You can only name the Wulin night market and the West Lake in Hangzhou at most.

But the duration of Wulin night market is limited. The stall owner puts out the stall at 5 o’clock and closes it at 11 o’clock. The market area is only about 1000 square meters, which is still the result of expansion and it is difficult to form a scale.

The West Lake is almost the same problem, and the scale of the night economic agglomeration area is not large. Unlike Wenheyou or Datang City that Never Sleeps, it has formed a relatively complete and rich night consumption scene.

Only when there is demand can there be supply. Isn’t it because there is less demand in Zhejiang? Actually, it is not.

Zhao Haoxing told Yong Jin Jun a very interesting phenomenon-there are more night economic scenes in Wenzhou than in Hangzhou. Many Wenzhou people go to Hangzhou because of the lack of night consumption atmosphere, so they go to bed earlier, and go back to Wenzhou later. It shows that their spending habits at night have always been there, but they just can’t find many places to spend at night.

In Zhao Haoxing’s view, the creation of the scene needs to go through a critical period. If at first the scene builder thinks that there are not many people in the street at night, and few people come out to play, they are more cautious or don’t invest in creating scenes, and there are fewer scenes, and fewer people are willing to come out at night. So everyone went to bed earlier and earlier, and there were fewer and fewer scenes. Zhejiang needs to break this cycle.

People sitting by the river for dinner in the ancient town of Ke Qiao.

How does the city that never sleeps come?

In recent years, the importance of night economy in stimulating consumption is becoming more and more prominent. Statistics show that 60% of consumption in China occurs at night, and the sales of large shopping malls from 18: 00 to 22: 00 every day account for more than half of the whole day.

According to the small and micro observation report released by the online merchant bank, the night economy with fast growth, high proportion, rich formats and contrarian market scale is becoming the force point of small and micro businesses in many cities-the national proportion is 68%.

Zhejiang has long been eyeing the important value of the night economy. In March 2020, Zhejiang took the lead in issuing the provincial government’s implementation opinions to boost consumption in the country, and made it clear that it was necessary to vigorously cultivate and develop the night economy.

This summer, Zhejiang’s summer consumption promotion put the main card on the "night economy". On the evening of July 7, the province’s night economic tour season was launched in Keqiao District, and cities were organized to carry out "night consumption promotion" activities from different levels.

Judging from the activity scene in Ke Qiao, the first stop of the tour season, Zhejiang is trying to enrich the night consumption scene and make up for the shortcomings of the night economy.

It is reported that in addition to all kinds of food and commodity markets that are very common in promoting consumption activities, the event site of the day also set up three major festivals: milk coffee festival, barbecue festival and music festival.

"In the past, the activities to promote consumption may have been to set up a few booths and urge people to come to buy buy to buy them, but this time we have merged into more formats, such as inviting bands to sing. This activity will also be fixed for a long time during the summer vacation, which will have a long-term support for local night consumption. " Yang Yingjun said.

Zhejiang is also making every effort to cultivate and build a night economic landmark with national influence. In 2020, Zhejiang Provincial Department of Commerce started the pilot work of provincial night economy cities, and at present, 19 model cities and 6 characteristic cities have been identified in the province.

Taking Gongshu District of Hangzhou as an example, through the construction of night economy, the economic benefits of all night punching places and related enterprises in this area have been continuously improved. The night-time pedestrian flow ratio in the Wulin business circle increased by about 24% on average, and the night-time revenue of each complex increased from 45% in 2019 to about 55% in 2022.

In the first half of this year, the Zhejiang Provincial Department of Commerce jointly issued the "Three-year Action Plan for Creating High-quality Consumption Agglomeration Areas" with five provincial departments. It is planned to build 30 provincial-level night economy model (characteristic) cities, 30 provincial-level high-quality pedestrian streets and 50 provincial-level characteristic commercial streets (districts) through three-year efforts.

The fireworks in the world touch the hearts of ordinary people the most. I hope that in the near future, Yong Jin Jun can also introduce the good places in the evening and see the other side of Zhejiang night when chatting with friends from other places.

"Reprint please indicate the source"

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Documentary film ＂Kingdom Built on Ice＂ was warmly presented by the National Federation of Arts.

Harbin Ice and Snow World in December every year is an excellent place for people to appreciate the art of ice sculpture. The ice sculptures filled with ingenious ideas and elaborately built make people wonder, and also add icing on the cake to the winter beauty of the ice city. Who designed and made these ice sculptures? Where did so many ice cubes come from? In order to explore the story behind the exquisite art of ice sculpture, the documentary film "Building a Kingdom by Ice" went from "before" to "behind", and observed the moving parts of ice transportation and sculpture through the crystal clear of ice sculpture.
By the Propaganda Department of Heilongjiang Provincial Committee of the Communist Party of China, the Propaganda Department of Harbin Municipal Committee of the Communist Party of China, Heilongjiang Radio and Television Bureau and Heilongjiang Film Studio Co., Ltd., Qi Binying took four years to shoot, and recorded the real work and life of tens of thousands of workers in Harbin, Heilongjiang Province, China. After the completion, the film has won many praises at home and abroad, and won the "Best Long Documentary Award" at the 2022 Los Angeles Independent Film Festival and the "Best Documentary Film Award" at the 19th China-US Film Festival in 2023. On December 18th, The Kingdom of Ice will be shown by the National Federation of Arts, and roadshows will be held in Changchun, Shenyang, Tianjin, Shanghai, Hangzhou, Guangzhou, Shenzhen, Kunming, Xi ‘an and Beijing, so that audiences from different regions can appreciate the charm of ice and snow.
Every documentary carries a certain social value, and the valuable thing about "Building a Kingdom by Ice" is that it sees "invisible pay". The gorgeous ice sculptures that attract people to come from everywhere and stop to enjoy them contain a lot of hard work behind them. The raw material of ice sculpture comes from Songhua River, the mother river of Harbin. The extremely low temperature has covered the river with thick ice. During the preparation of the ice sculpture, tens of thousands of workers gathered on Sun Island to collect a large amount of ice raw materials with their hands and simple tools. In just fifteen days, we have to prepare raw materials, transport, design and sculpt. Time is tight and the work is heavy, but everyone can always work together to complete the task. Most of these workers come from the surrounding areas. They farm in summer and work as "ice builders" in winter. They are busy day and night in cold weather, thus making a dream "ice kingdom" rise from the ground. The perseverance of these "ordinary people" and their simple desire to make life better have a subtle connection with exquisite ice sculptures. The beauty of ice sculpture is not only presented externally, but also adds deep meaning full of concern and imagination. "
Although the ice sculpture lasts only a few months every year, as a cultural card of a city, its condensed meaning can flow freely in the past and future, at home and abroad. Qi Binying’s hometown is Harbin. When she first saw the ice building scene, the colorful memories of her childhood instantly touched thousands of homesickness. As a unique civic culture, the ice sculpture, which was born in 1963, was built and enjoyed by ordinary people. People who were born and raised in Sri Lanka can relax and live poetically at the end of the year. In recent years, the design of ice sculptures has become more and more diverse: many professionals have participated in it, making ice sculptures into shapes with traditional cultural characteristics such as "Dashui Law", or building modern consumer places such as hot pot restaurants and bars in the ice city, in an effort to give visitors a better experience.
The 25th World of Ice and Snow in Harbin opened on the same day as the film. This year, the modern entertainment facilities based on ice and snow that appeared in "Building a Kingdom by Ice" are more colorful, and the entertainment projects are even more dazzling. The theme of this year’s World of Ice and Snow is "Dragon’s Snow and Winter", and it has been carefully designed in terms of art, entertainment, diet, sports and culture. Both adults and children can enjoy laughter and laughter in the world of ice and snow: delicious food in the snow, skiing experience, parent-child time, IP punching in online celebrity, ice performance … Rich activities will accompany tourists through important festivals such as New Year’s Day, Spring Festival, Lantern Festival, etc., with simple ice bricks in the hands of workers and countless people’s painstaking efforts, generate is full of endless fun and excitement.
Although ice is solidified, it carries cultural values and emotional meanings, but it is flowing through. Spring and winter have come, and abundant ice resources have nourished this northern city. After countless pairs of hard-working hands and countless ingenious minds, the ice cubes are carved into beautiful and moving ice sculptures, so that visitors can enjoy such a unique scenery of the North. After the filming, the film has been shown abroad for many times and won many awards. It has become a kaleidoscope of cultural exchanges between the East and the West, and has also made more foreigners know the charm and style of Harbin.
Beautiful things always need to be recorded and written, and the shooting of "Building a Kingdom by Ice" is no less difficult than the process of taking and transporting ice itself. However, thanks to the ingenious and discerning director Rick, the story of ice sculpture and ice builders can be preserved and spread. In this sense, the beauty of ice sculpture on the realistic level is intertwined with the carefully shot film pictures, and a winter waltz is played with an extremely elegant gesture.
(Source: Beiqing Net)
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Capello： All sports in China are great. Why not football？

Live on November 8th In an interview with titan sports, Capello, a famous Italian coach who once coached Jiangsu Suning, talked about his views on China football.

-You have coached star players like teixeira in Suning, and also coached many China players, including some international players. What’s your impression of China players?

I always had the feeling that when I saw those China players, they looked great. But when foreign aid arrived, they seemed to get worse in speed and technology. It stands to reason that with such a huge population base, supplemented by care and determination, China football should produce great stars. You are great at all sports, why not football?

A huge difference between China football and Italian football is that foreign aid can make everything different in the China League; Not in Italy.

Of course, for China football, foreign aid still plays a role: playing with better players will help you become better. Similarly, Serie A teams need to adapt to a faster pace when they play in the Champions League. Once upon a time, Italian football was at the top of the world. The root cause was that the best players played in Serie A at that time. They improved the rhythm of the whole league, so everyone played better.

-I don’t know if you remember that Min Kim Zai once played for the Super League, but it was after you left Jiangsu. Naples, where Min Kim is located, has not only performed well in the league, but also demonstrated its full dominance in the European War.

Italian football is growing. Don’t forget that we won the European Cup last year. Naples is amazing as well as surprising. This club knows how to find good players. Min Kim and Kvaratskheliya, two Serie A players, have the strength to be top stars in any league, because they have both strength and skills, are extremely focused in the game and are gifted! Don’t forget, they are still very young.

(Nanling cries and cries)

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The top 10 most beautiful towns in the world, each of which makes people linger. Which one do you want to go to most？

Life is not just daily necessities, but also poetry and distance. Being closed for too long, what I want most isA desperate trip, go as far as you can. The top 10 most beautiful towns in the world, each of which makes people linger. Which one do you want to go to most??

I. France Annecy

Annecy is located at the foot of the Alps, close to Geneva, Switzerland. It is surrounded by mountains and waters, with blue sky and clear water, red bricks and blue tiles, and abundant sunshine in all seasons. No matter how complicated the outside world is, it is always quiet and leisurely, and it is called "the balcony of the Alps".

Although Annecy belongs to France, it has the same freshness as Switzerland. This green river has witnessed the development of this town. The famous island palace is located on the island in the middle of the old city. Many souvenirs will choose this place as a symbol, and many tourists also come here, which is the landmark of Annecy.

Second, Austria Hallstatt

The town of Hallstatt is the oldest town in Austria. It is surrounded by snow-capped mountains, and the lake is crystal clear. On the shore of the lake are houses as beautiful as fairy tales, which makes people linger. It is known as the most beautiful town in Europe and the famous love punching place.

These wooden buildings built near the lake have a history of hundreds of years. They are layered and strewn at random. In summer, the buildings are covered with plants, and the balconies are blooming with gorgeous flowers, which are exquisite and beautiful with a bit of historical charm.It was listed as a world cultural heritage in 1997..

3. Czech Krumlov

This is the most charming fairy tale town in the world. It is a well-known name in China.It’s CK town,Vltava river has circled a circle close to 360 degrees here, and the riverside is full of castles with a sense of history and grandeur, which seems to have crossed into the Middle Ages and is a dual heritage of world culture and nature.

Krumlov is the most beautiful town in the world, with endless green space in the distance, houses with red roofs connected with the river in front of us, and the town under the blue sky and white clouds is like a dream, which makes people feel like a lifetime ago and is the most charming place in Europe.

IV. Croatian Rovini

Rovini is one of the most beautiful towns in Croatia, with blue sky, tall and green trees, gorgeous and open flowers, beautiful beaches and winding cobblestone paths. The 18th century tower buildings are solemn and exquisite, with a strong Italian flavor.

Rovini is small in scale, small and exquisite, with a hint of quaint, colorful and patchwork old houses, just like God’s overturned palette, wandering in the stone alleys extending in all directions, as if crossing into the Middle Ages, and the ancient rhyme reveals vicissitudes and tranquility.

V. Holland Yangjiao Village

Everyone has a fairy-tale dream in his childhood. In reality, there is a fairy-tale world. This is Yangjiao Village in the middle of the Netherlands. The town is dotted with green and colorful flowers, and everything in front of him is like a painting, which is incredibly beautiful.

The town is connected by more than 170 small wooden bridges.Look at the highway here,norCars, the only means of transportation for people to travel is boats,There are restaurants on both sides of the waterway, where people can enjoy delicious food leisurely. The antique houses, bridges and the river in the sun complement each other, which is refreshing.

6. France Corma

Colmar, which is close to Germany, is a typical "German-French mixed-blood" town. The streets are full of wooden reinforced houses decorated with flowers and with German characteristics. The canal is quiet and winding, and the town has a fairy-tale dreamy color. The Last Lesson read by Dude in our primary school textbook tells the true story that happened in this town.

There are not many tourists here, and the pace is slow. Walking in the urban area of Kolma seems to be in the streets of medieval Europe. The streets are narrow and can only accommodate one car. There are flowers everywhere on the railings of the bridges on both sides. Find a small bar near the waterway and ask for a glass of Alsace wine, so you can enjoy your time in a daze.

Seven, Slovenia Brad

Located at the southern foot of the Alps, the town of Bled is famous for its fairyland-like Lake Bled, which has a turquoise clear lake with castles standing on the cliffs, and the natural and human beauty set each other off.Known as the "eye of Europe", it is the most beautiful town in the world.

There are lakes and mountains, sunshine, tranquility and fresh air, and there is a church filled with ancient flavor on the island. People standing by the lake can often hear the faint bell from the church.Even Picasso, the great painter, is obsessed with this town.I often spend my holidays and create here.

Viii. Maltese Popeye Village

This is a literary travel town that came out of cartoons. In 1980, a film company cooperated with Disney Company to create the scenes in Popeye, the children’s favorite cartoon. Everything was restored in a 1:1 ratio, and you could feel as if you were in an animation.

Popeye Village is not only a fairy tale world, but also a paradise. The sea water here is like a natural filter, which is extremely deep and blue. With colorful houses and several boats painted with bright colors floating on the sea, the whole village has become very lovely.

IX. Croatia Dubrovnik

This is the location of King’s Landing in Game of Thrones. With its long history, well-preserved historic sites and beautiful scenery, it is described by British playwright Bernard Shaw as "the most paradise-like place on earth", and it is one of the top ten most beautiful towns and travel destinations in the world without filters.

Strolling through the ancient streets of Dubrovnik, there are mottled stone bridges, orange roofs, solemn and magnificent churches and monasteries everywhere, filled with a strong medieval atmosphere, and Dubrovnik as a whole has been listed as a world cultural heritage.

X Switzerland Interlaken

This is a small town that enjoys a world-renowned reputation for its beautiful scenery. It has a mild and humid climate, four distinct seasons, beautiful mountains and beautiful scenery, and is loved by the world. It has the reputation of a’ paradise town’ and is one of the oldest tourist and health resorts in Switzerland and even Europe.

When you walk into the town, a fresh breath will come to you. The houses here are unique in shape and beautifully decorated. Each building is like a fine work of art. Residents facing the street make green plants and flowers into bonsai, which adorns their homes. As far as they can see, full of green is colorful and intoxicating.

Welcome to pay attention to the monsoon in Muztag. Let’s see the world together.

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UEFA has cooperated with the parent company of French football, and will jointly hold the Golden Globe Award from 2024.

On November 3rd, UEFA and media company Groupe Amaury (the owner of French football magazine and team newspaper) announced today that they will jointly organize the famous Golden Globe Award from 2024. The common goal of UEFA and Amauri Group is to enhance the status and global influence of the award, and at the same time cultivate the sense of unity and cooperation in football.

Since 1956, the Golden Globe Award has been awarded by the French football magazine every year, which is the most prestigious honor that a football player can get in recognition of the outstanding achievements and extraordinary talents of the award-winning players. As part of the agreement, Amauri Group remains the owner of the Golden Globe brand and will continue to supervise the voting system, which will remain unchanged and independent. UEFA will contribute its football expertise, market global commercial rights and organize the annual awards evening.

In addition, the plan will add two new awards, the Men’s Football Team and the Women’s Football Team Coach of the Year Award, which will recognize the valuable contribution of coaches. The current trophy lineup will keep the same names as before, namely, Golden Ball Award for Men’s Football Team, Golden Ball Award for Women’s Football Team, Copa Award (U21 Best Player), Yaxin Award (Best Goalkeeper), Gade-Mueller Award (Top Shooter last season), Club Award for Men’s Football Team, Club Award for Women’s Football Team and Socrates Award (Humanitarian Contribution).

UEFA President Cheferin said: "In the past 70 years, the Golden Globe Award has been the most prestigious personal honor in football, a proof of the extraordinary skills, dedication and influence of football legends, and an immortal mark left by them in the history of football. The competitions between UEFA clubs and national teams, such as the Champions League and the European Cup, are considered to be the highest stage for elite players in the world, and usually play a key role in the candidates for major honors and their position in the football temple. UEFA and Golden Globe are synonymous with sports Excellence, so our cooperation will be a natural integration of Excellence and synergy, which will be unparalleled. "

Jean-étienne Amaury, CEO of Amauri Group: "The Golden Globe Award is the dream award of the greatest players in the world. We hope that the Golden Globe Awards Ceremony will become a global event to showcase and highlight the individual and collective performances of top football players, inspire all football talents, and aim to gather the passion and enthusiasm of fans from all over the world. "

This cooperative relationship has further consolidated the relationship and historical ties between UEFA and Amauri Group, which can be traced back to more than half a century ago, when Team Newspaper contributed to the idea of creating the European Champions Cup, which has become the world’s top club competition, that is, the current European Champions League.

（eagle）

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Prospect of football： West Ham can’t resist Arsenal, Liverpool is not afraid of visiting, Manchester United VS Newcastle.

West Ham United VS Arsenal

After West Ham lost to Everton at home last season, the league suffered two consecutive defeats. The team’s recent performance is really not safe, and it is still difficult to resist when facing the league’s strong teams. At present, it ranks 9 th in the league. West Ham United’s offensive output is acceptable, but the stability of the team’s defense is still insufficient. After Arsenal’s victory over Sheffield United, the league remained unbeaten, and the team is currently ranked second in the league. Arsenal’s offensive output is very strong, and the stability of the defense line is also worthy of praise. Recently, it has been able to score zero opponents in many games.

West Ham United’s overall strength is relatively limited, the team’s recent stability is not high, and the main battle performance is not safe. The Arsenal League has guaranteed unbeaten record so far, and the team’s historical achievements have crushed opponents, so the psychological advantage is very obvious. This time, the team is a guest to challenge their opponents, and I believe that they still have the ability to win from the away game.

Everton VS Burnley

Everton beat West Ham United in the last league. The team’s recent achievements are relatively erratic, showing a plum blossom pile, but its winning ability has indeed improved, and it is currently ranked 15th in the league. Everton’s offensive and defensive ends have also improved to some extent recently. Burnley lost to Bournemouth in the last league, and the league suffered another three-game losing streak. So far, the team has only won one victory, ranking only 19th in the league. Burnley’s offensive output is relatively weak, and the defensive end can be said to be full of loopholes.

Everton’s recent performance is indeed unstable, and the team has no strength against the strong teams, but its winning ability has indeed improved in the face of the weak teams in the league recently. The performance of Burnley, the opponent, continued to be sluggish, and recently suffered a three-game losing streak. This time, Everton is sitting at home to meet the challenge of the weak team, and I believe that I still have the ability to successfully win the opponent at home.

Bournemouth VS Liverpool

Bournemouth defeated Burnley at home in the last league, and finally won the first victory in the league. However, the opponent is really a weak team, and the gold content is really not high. At present, it still ranks 17th in the league. Bournemouth’s front line output is insufficient, and the loopholes at the defense end are not small. Liverpool beat Nottingham Forest at home last season, and the league won two consecutive victories and three unbeaten games. The overall performance of the team has once again strengthened, and it is currently ranked fourth in the league. Liverpool’s offensive output is stable and the defense strength is constantly strengthening.

Bournemouth’s overall strength is very limited, the ability to fight hard is also insufficient, and there is no advantage at home. After all, Liverpool, the rival team, has recently returned to the right track after losing the game unexpectedly, and the stability of both offensive and defensive ends is constantly improving. In addition, Liverpool’s historical achievements have crushed their opponents, and even if they are a guest, they are not afraid.

Manchester United VS Newcastle United

Manchester United lost to the opponent in the last Manchester derby, and was hit by the strong team after winning two consecutive victories. However, the team has won several victories in the near future, and its overall performance has improved. At present, it ranks eighth in the league. Manchester United’s offensive and defensive stability needs to be strengthened. Newcastle United drew away with Wolves in the last league, and the league remained unbeaten in six rounds, but the winning ability was still insufficient, and it is currently ranked sixth in the league. Newcastle United’s offensive output is strong, but the defensive end often has problems.

Manchester United’s domestic and foreign troubles are serious, and the recent achievements and performance of the team are indeed not stable enough. However, as for Chi Hah, he still needs to strive for victory in every game to stabilize the morale of the army. Newcastle United’s overall performance has been stable recently, but its winning ability has indeed declined. In addition, the team’s winning ability in guest games is indeed insufficient. This time, the Red Devils welcomed their opponents at home, and I believe there is still a chance to successfully win their opponents.

Chelsea VS Blackburn

Chelsea lost to brentford at home last season, and the unbeaten game in three rounds of the league ended. Losing the game is really unacceptable, and it is only ranked 11th in the league at present. Chelsea’s offensive output suffered another zero, and the defensive end of the last two league games also lost 2 goals per game. Blackburn lost to Swansea at home in the last league, and its three-game winning streak ended. It is rare for the team to win a winning streak in the near future, and the last game was also ended by opponents. At present, it ranks 12 th in the British Championship. Blackburn’s offensive output is also not stable enough, but fortunately the defense strength has improved recently.

Chelsea’s defeat on the road to the Northern Expedition was indeed a blow to morale, but this time the team ushered in a lower-level league opponent, which was also a rare opportunity for the team to snatch victory and revive morale. Opponent Blackburn rarely won a winning streak recently, but the stability is still insufficient. The last game was terminated by the opponent, and the efficiency of the team’s offensive end really needs to be strengthened. This time, Chelsea played at home to meet the challenge of Championship team Blackburn Rovers. I believe it is not too difficult to win the opponent.

Dortmund VS Hoffenheim

The recent performances of both sides are relatively stable, but Dortmund’s achievements in the past battles have crushed opponents, and their psychological advantages are very obvious. This time, I took a strong home game against my opponent, and I believe I still have the ability to continue my outstanding achievements.

Frejborg VS paderborn

Although Frejborg’s performance is erratic, he has a strong ability to score points in the main battle. Paderborn, the opponent, is a team in the middle reaches of German B, and its overall strength is relatively limited. I’m afraid it’s very difficult to be a guest and challenge Frejborg.

Hertha Berlin VS Mainz

Hertha Berlin’s current situation is erratic, but it is good to win more and lose less, and at the same time, the main battle ability is not weak. Although the opponent Mainz is a high-level league team, the team’s performance so far has not been satisfactory. This time the two sides met, Hertha Berlin still had a chance to defend the unbeaten home.

Udinese VS Cagliari

Udinese’s winning ability is limited, but his recent performance is fairly safe. Although the opponent Cagliari won the first victory in the league in the last campaign, the overall stability is still insufficient, and at the same time, the ability to fight is not good. This time, Udinese is at home, and I believe he still has a certain advantage.

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Domestic beauty cosmetics have found a new ＂high sense＂

Title map | vision china

In 2018, a set of lipstick in the Forbidden City became a hot topic. It makes Chinese people realize that our taste in beauty products is not necessarily defined by international brands. Domestic beauty brands have opened a golden age in the domestic beauty market by promoting China’s aesthetics, and teaching young people in China the secret of "becoming beautiful" with more efficient and accurate channels and closer to consumers.

However, the business model that relies solely on "aesthetic dividend" to form competitiveness is fading.The next question is, how to take the road of sustainable business of domestic beauty products?

"Sustainability" is both a mystery and a mystery. All along, we all know that we should improve the sustainable development ability of domestic beauty companies, but few companies really realize this ability into the product value that consumers can really feel.

At the end of 2022, MSCI upgraded the ESG rating of Yixian E-commerce to Grade A, which was the first domestic beauty company to get an A in the MSCI ESG rating, and its sustainable development potential was recognized by the ESG community. Perhaps there is a road for domestic beauty to cross the cycle?

What is also rare is that Yixian E-commerce owns Perfect Diary, Little Odin, Pico Bear and Darfur Skin.(Chinese mainland business)There are many brands of cosmetics and skin care, such as France Colanli, EVE LOM, Yi ‘an State, etc.-the brands are diverse and the strategies are different, so what should the holding companies hold on to in terms of sustainability? This further tests Yixian Group’s essential understanding of sustainable development.

Yixian found the complementarity between the brand and the brand matrix while striving to improve ESG performance.

Looking for the link between products and nature, Yixian is persistent.

In 2022, the eye shadow disc jointly launched by Perfect Diary and chinese national geography was awarded the cross-border joint track award in "Top Ten National IP of 2021". The color design of eye shadow tray seeks inspiration from Danxia landform, plateau, salt lake and terraced fields in China, explores the modern expression of China beauty, and defines the new fashion attitude of domestic beauty cosmetics with the original and pure feeling of nature.

E-commerce in Yixian, which attaches so much importance to natural value, cannot ignore the sustainable trend in the field of consumption. The green values that products can carry are varied, and which values can really impress consumers and bring competitiveness to products is a process of continuous exploration by brands.

Since 2022, Yixian Group has made a more comprehensive exploration on the sustainable elements of products.

"Sustainable packaging" is one of the focuses of the Group. Cosmetics are a special kind of consumer goods, and the quality of its packaging is often greater than the quality of its contents. So they will produce a considerable amount of solid waste. In this regard, Yixian Group has adopted two strategies: on the one hand, it has simplified unnecessary packaging, especially oversized outer packaging boxes and plastics in packaging; On the other hand, it increases the sustainable materials and recyclability of product packaging.

Not surprisingly, among all packaging materials, plastic has the greatest negative impact on the environment.Yixian e-commerce has continuously reduced the use strength of plastics by replacing plastics with degradable materials and reducing some unnecessary plastic mulching measures. The overall use intensity of the group’s packaging materials has also increased from 0.08 in 2021.(ton/ten thousand yuan revenue), reduced to 0.04 in 2022.(ton/ten thousand yuan revenue).

Yixian first turned the high-end skin care brand into a brand with high-level green packaging. EVE LOM’s product packaging is 100% recyclable, and it has won The Green Dot logo, which has become the sustainable packaging benchmark in Yixian’s brand matrix.

MSCI believes that the sustainable packaging work of Yixian e-commerce has reached the leading level in the global industry. This has also helped Yixian significantly improve its MSCI ESG rating to a considerable extent.

Sustainable packaging will also urge cosmetic enterprises to change their own product aesthetics. At this point, Yixian can be said to have won at the starting line. The design of Yixian’s brand is permeated with the brand’s insight into product use and applicable people, which is intuitive and surprising.

Sustainable packaging can’t be without sustainable contents. Some raw materials of cosmetics will pollute or destroy the ecological environment. Beauty must be at the expense of the ecological environment-this is definitely what consumers don’t want to see.

Therefore, Yixian formulated and disclosed the Requirements for the Control of Raw Materials, explicitly prohibiting the use of raw materials that are carcinogenic, reproductive toxic, skin irritating and harmful to the environment, and strictly controlling the use of regulated raw materials to ensure the safety of products to the human body and the environment. At the same time, the group strictly abides by the "Regulations on the Management of Cosmetic Labeling" and fully displays the product ingredients to consumers.

"Sustainable raw materials" can also become the core tonality of the brand. For example, the core product of Wan Zi, a young skin care brand owned by Yixian, pursues botanical ingredients, without pigment, alcohol and preservatives, and makes "sustainability" a value that consumers really feel.

All consumer goods interpret what is "product responsibility" in their own ways, so that consumers can feel that their needs are fully respected while using the products.

For domestic beauty products, the topic of "responsible products" in ESG has a different meaning.In the initial development stage of "the rise of new domestic products", domestic beauty products left consumers with a heavy impression of value and marketing. Enriching R&D and doing a good job of product inclusion have become the most practical embodiment of "responsible products" of domestic beauty products.

The research and development system of Yixian e-commerce is an open research and development system called Open Lab. The "openness" of the system lies in that Yixian E-commerce integrates the R&D capabilities of itself and cooperative research institutions, and includes the world’s top partners in the upstream and downstream of the industrial chain, such as raw materials, R&D and production.

In 2022, the improvement of Yixian’s R&D capability will make the Group more confident to carry out high-quality transformation.In June 2022, Yixian’s R&D center in Guangzhou was officially recognized by China National Accreditation Committee for Conformity Assessment.（CNAS）Laboratory accreditation certificate issued by. At the same time, the group began to build a large-scale new R&D center in Shanghai, and has jointly organized the Yixian-Ruijin Medical Skin Care Joint Laboratory with Shanghai Ruijin Hospital. On the whole, the Group will build another R&D center in Shanghai.

In 2022, the R&D investment of Yixian E-commerce exceeded 130 million, accounting for 3.4% of the revenue, and its expense ratio ranked first in the industry. By December 31, 2022, Yixian e-commerce had applied for 174 patents worldwide, of which 43 were invention patents.(Some are in the process of transfer).

The research and development achievements of Open Lab continuously support the brand of the Group to launch new potential products. For example, the targeted red repairing technology developed by Yixian and the National Nano-drug Engineering Technology Research Center, Jandard Skin successfully launched the triple repairing essence of Darskin in 2022, and achieved good performance during the Double Eleven last year.

At the end of 2022, Yixian cooperated with Sun Yat-sen University to establish a joint laboratory for accurate research on skin health, which is expected to help Yixian expand its territory on new tracks such as anti-aging and probiotics.

R&D efforts will help the group to climb new technological peaks from the real needs of consumers. The persistence of "responsible products" not only reshapes the research and development of enterprises, but also reshapes the marketing of enterprises at the other end.

In order to implement the principle of responsible marketing, Yixian has set up a strict internal audit mechanism for advertising. The advertising information of products needs to go through four audits to ensure the truthfulness, accuracy, legality and compliance of advertisements.

Also from the standpoint of product responsibility, Yixian also started consumer education on safe makeup and scientific skin care, and added the functions of beauty cosmetics and skin care consultants to the highly sophisticated customer service work, so that the customer service team can scientifically recommend the most suitable products according to the needs of consumers.

On the other hand, the era of seizing the market only by product aesthetics and marketing is gone forever.

In addition to some improvements that can be intuitively seen by the market, the corporate behavior level of Yixian E-commerce has also been evaluated as industry-leading by MSCI. This essentially requires the Group to control risks, comply with regulations, and maintain the integrity of employees in a huge supply chain system and customer service system.

But these are still the "technical" aspects of corporate governance. On the "Dao" level, Yixian E-commerce has launched a new five-year strategy since 2022, cultivating brand matrix, creating a second curve on skin care brands, and building the Group’s R&D and value creation capabilities.

ESG is an effective reference for enterprises to think about their own development motivation and quality. Yixian e-commerce has obtained an A rating in MSCI ESG, and has been well received in some key tasks-But this rating is not an end in itself.The transformation of the Group has just started, so we need to think about the focus of sustainable development in the dynamic.

After the initial exploration in 2021 and 2022, the Group became more aware of the priorities of different sustainable issues and began to put forward some new priorities. For example, in Yixian’s ESG, the emphasis on labor management, data protection, diversity and tolerance has been strengthened, while the core concern on chemical safety has been retained, reflecting Yixian’s strategic judgment on product responsibility and team building.

As we have seen before, every ESG and sustainable development issue, if enterprises think thoroughly enough and have positive value propositions, can often fall into specific development and product strategies. Just as Yixian’s persistence in sustainable products means that the group will be guided by "clean beauty"（Clean Beauty）The concept continues to create environmentally friendly and skin-friendly products, and thus enrich the image of its brands.

So what is the relationship between ESG and brand value building? ESG topic is a set of sustainable development requirements based on industry commonness. Based on these requirements, enterprises can still put forward their own unique ideas and strategies. Then, what really touches customers,It may also come from a flash of inspiration from R&D personnel, a sincere sharing by Xiao Wanzi, a story behind a sustainable component, and so on.

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How long can I learn to swim？ Which swimming stroke is best for exercise？

After Tomb-Sweeping Day, the weather is really warm. The temperature in Guangzhou has been close to 30 degrees recently. What does this portend?The season of learning to swim is coming again!The swimming pool is going down to jiaozi again!

Summer is the season of ice cream and swimming. Big friends and children who can’t swim yet and are ready to learn to swim must have many questions about learning to swim. Today, we will answer common questions, hoping to help you enter the swimming learning stage faster and better.

First of all, I want to remind you of one thing:Don’t take the expectation of "swimming well" and just pay the effort of "swimming".

It is not difficult to learn to swim. First, we should define the standard of "meeting":

If you just want to swim forward in the water without choking and enjoy swimming in the water,Then a short swimming crash course can satisfy you, after continuous10 ~ 15 classes of study,90% people can learn the first breaststroke and start swimming in the water.

The remaining 10% is basically because the degree of fear of water is relatively deep, which delays the learning progress. Adding more classes can also achieve the goal.

But if you have a high standard of "meeting",Require beautiful standard swimming strokes; A slow speed; A long distance of continuous swimming,It will take longer to learn. You can swim in the water, improve your movements through constant practice, and become familiar with the interaction with the water. You can naturally make continuous progress over time. This cycle depends on the frequency of swimming and the degree of serious study.

Generally speaking, it takes 3 ~ 6 months, and most people can swim one or two hundred meters skillfully with the enlightenment breaststroke.

Sure!

Mass swimming is not an intense sport. As long as there are no physical defects or diseases that can’t make you exercise, you can learn to swim.

What you need is to hold the confidence that I can learn to swim, and then study hard.

After all, there are many people who learn freestyle in our training camp in their 60s.

There are two separate direction:

1. learn to swim

2. Cultivate your interests.

If you just learn swimming, you can sign up for it after you are 7 years old.Most of the swimming training enrollment age limit will also be above 7 years old, because children under 7 years old are relatively weak in understanding and body control, and the short-term training effect is not good. Because of fun, there may be security risks.

If you want to cultivate your interests, it is recommended to start enlightenment at the age of 3.Parents can take their children to play in the water as soon as possible, get familiar with the sense of water and water, and let their children have a deeper affinity for water, which is conducive to subsequent study and training. At the age of 5, you can start learning swimming movements.

"Coach, I think foreign countries learn freestyle or backstroke first, and we all learn breaststroke first in China. So which is better to learn first?"

First of all,Swimming is divided into mass swimming and competitive swimming.Competitive swimming is the butterfly, the back, the frog and the self in the competition, while mass swimming contains many kinds of fitness swimming, such as side stroke, reverse breaststroke and our common enlightenment breaststroke, that is, flat frog.

There is only competitive swimming in the swimming training system abroad. Simply put:Everything is based on professional competition.

And it is more humanized in China.Pay attention to "let’s swim in the water first",Using the more simple and easy-to-learn enlightenment breaststroke as a beginner stroke, you can learn to swim in a shorter time and enjoy swimming.

If you have more time, energy and economic conditions, you can choose more professional competitive swimming as an introduction. Of course, the study time is longer and the study is more difficult.

If you want to swim quickly in the water first, choose a simpler enlightenment frog.

Freestyle.

Freestyle has several advantages over other strokes:

1. More suitable for long-distance swimming.

2. The fastest.

3. There are relatively few requirements for physical fitness.

4. It has a more positive effect on joint activity and exercise.

Swimming, as an aerobic exercise, can reduce fat.

But the premise is to achieve the aerobic goal. Simply put, if you don’t feel tired after swimming, the effect of reducing fat can be imagined.

If you want to lose weight by swimming, here are some suggestions:

1. Exercise should be intense. You swam 1000m a year ago, and now you swim 1000m, so this exercise intensity can’t stimulate your fat.

2. Exercise needs persistence. If you only swim once or twice a week, no exercise can achieve good fat reduction.

3. Don’t overeat after exercise. Almost everyone has a feeling of hunger after swimming. After practicing, you will eat like crazy, and no one can lose weight.

Because swimming is an exercise in water below body temperature, the human body itself uses fat to help keep warm.Therefore, if you simply want to reduce fat with a large base, I suggest you change to a sport with faster effect and sweating; If you just want to lose weight and keep fit, swimming must be a good choice.

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That’s all for this issue. As summer approaches, I hope more people will take part in swimming. Instead of wondering how long it will take me to learn to swim, I’d better ask myself: How long am I going to love swimming? I’ll see you at the pool ~

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Latest! 2023 Beauty Trend Released

"The cold winter is passing, but the era of passive growth is over. Only high-quality and strong brands are the core guarantee for crossing the cycle in the stock game market."

Jiang Nanchun, the founder and chairman of Focus Media, spoke of the challenges faced by enterprises in the post-epidemic era.

The year of 2023 is a year of seeking certainty in uncertainty and a year of seeking to break the situation in change. Where are the opportunities for brand innovation and growth in the future?

The 2023CiE Beauty Innovation Exhibition, which is in full swing, has invited 100+ industry coffees to deeply analyze the latest trends of beauty through various special activities such as marketing innovation forum, raw material innovation forum and channel growth forum, so as to help enterprises seize the opportunities.

Raw materials:

Exclusive raw materials are the strongest "weapons"

"All major fields are paying more and more attention to the upstream of the industry and research and development. The’ stuck neck’ problem in the cosmetics industry is the innovation of raw materials. China’s innovation in raw materials has great room for development." Deng Min, founder of CiE Beauty Innovation Exhibition and chairman of Pinguan, said the importance of raw material innovation.

In fact, many enterprises have also become strong competitors in the cosmetics market with their own "exclusive raw materials".

Wang pu, General Manager of Shanghai Youren Biotechnology Co., Ltd.

Wang pu, general manager of Shanghai Youren Biotechnology Co., Ltd. said that various product concepts are popular in the skin care market. "But no matter how the market wind changes, safety and efficacy have always been the constant pursuit of consumers." Based on this judgment, Shanghai Youren cooperated with Japan Osaka Active Collagen Innovation Joint Laboratory to launch the "Transdermal Micro Collagen Essence", which focuses on anti-aging effect and is also safe.

As one of the well-known enterprises in the field of collagen, Duan Zhiguang, senior vice president and R&D director of Giant Bio, also shared the development history and efficacy research progress of Giant Bio in the field of recombinant collagen. He pointed out that "recombinant collagen can be used in biomedical materials, dermatology and skin care and beauty, and it is safer and more effective than animal collagen."

In order to establish core barriers, some brands choose to cooperate with raw material suppliers or colleges to develop exclusive raw materials. A typical example is Youshiyan, an anti-aging brand specializing in Chinese skin. According to Du Le, the founder, Youshiyan cooperated with Zhejiang University to develop Gravi-A, a retinol combination anti-aging ingredient suitable for Chinese people, and launched a series of anti-aging products such as "black gravity" essence.

In addition to the "anti-aging" track, "precise skin care" is also a word frequently mentioned by speakers.

Mei Hexiang, the founder of Fortu Medicine and Chapter 14, pointed out that to achieve accurate skin care, we need to have seven elements-accurate insight into the needs of consumers, accurate identification of target pathways, accurate screening of synergistic effects of active ingredients, accurate delivery methods of dosage forms, objective verification of large samples and multi-centers, adverse reaction monitoring, and accurate delivery mode.

Mei Hexiang, founder of "Futu Medicine" and Chapter 14

Li Junxiang, deputy director of the Aging Science Innovation Research and Development Center of Yangtze River Delta Research Institute in Tsinghua, Zhejiang Province, believes that there are still four difficulties in the field of functional skin care: it is difficult to analyze and identify, it is difficult to identify functions, it is difficult to design accurately, and the cost of trial and error is high. Bioinformatics, computational biology and synthetic biology have become the latest biotechnology solutions for functional skin care active ingredients.

Wise men think far and seek deep. In recent years, more and more attention has been paid to green sustainable development. Sun Ling, business director of Fenmeiyi Fragrant Raw Materials in Greater China, said that Fenmeiyi has always taken "sustainability" and "high transparency" as its core values. Wang Ruiyan, director of research and development management of biological bioactive substances in Huaxi, also pointed out that green cosmetics featuring natural environmental protection are becoming a global trend. "We develop synthetic biology, that is, to innovate cell factories, develop green bio-manufacturing and produce six categories of bioactive substances to help peak carbon dioxide emissions and achieve the goal of carbon neutrality."

New products:

Exclusive formula/black technology becomes standard

In this CiE Beauty Innovation Exhibition, companies have brought new products to the show, and many brands also use the exhibition as a competitive platform for the first show of new products.

At the new product launch conference, Mibel not only invited famous experts and scholars to discuss the sensitive skin care market in depth, but also released a new product "3A Purple Essence". According to reports, this product adopts the exclusive patented technology ECT- HA of Mibel, and the essence of Yuefuning and Black Rose to achieve defensive and anti-aging. It is a rare A alcohol essence available for sensitive muscles in China.

Mibel’s new product "3A Purple Essence"

Dr. Ling, a scientist brand specializing in dry skin anti-aging, made a heavy appearance with "one new technology and two new products". According to reports, "full molecular weight hyaluronic acid technology" can fundamentally solve the anti-aging problem that traditional hyaluronic acid can’t solve, and two new products, "Dr. Ling’s light eye mask (pilot’s eye mask)" and "Dr. Ling’s light and compact double extraction essence", have created a new era of effective anti-aging for dry skin.

In the innovation exhibition, there is also Zhang Yuya who "shows muscles" in a high-profile way. According to reports, Zhan Xiya created the high-permeability delivery technology of Polypeptide based on the intelligent targeted supramolecular technology platform, which can guarantee the activity of polypeptide, realize accurate delivery and multi-dimensional anti-aging. The transformation result of this technology-Zhaneya’s "4-dimensional light lines" series also shocked the appearance, which is said to solve the problem of skin aging from the inside out.

Zhan Xiuya’s "4-dimensional light pattern" series

As an innovator in the category of beauty tools, Jiuhao Jiapin shared its innovation in intelligent and automated production of beauty tools and research and development of new products. According to reports, Jiuhao Jiapin’s original powder puff raw materials create a special research formula, with more than 20 patented products, and has created a number of best-selling explosives such as 9++Rubycell air cushion powder puff and lotus root velvet powder puff.

Category:

Abandon "Big and Complete" and Focus on "Small and Beautiful"

Timely understanding and insight into the trend of the global cosmetics market means that enterprises can ride the wind and get twice the result with half the effort.

With the rise of the "ingredient party", ingredients with efficacy have become the standard for young people to buy skin care products. At the data trend forum on February 22nd, Xu Hong, the partner of Beauty Practice, released the "TOP30 list of effective ingredients in 2022", and nicotinamide, sodium hyaluronate and Centella asiatica extract ranked in the TOP3.

Xu Hong, partner of beautiful practice.

"The rankings of these three classic ingredients have not changed much, and they are’ evergreen trees’ in the ingredient world. Xu Hong pointed out that in recent years, there have also been some new phenomena, such as the soaring popularity of olive ingredients, the continuous fiery heat of plant ingredients, and the popularity of new raw materials, among which psoralen is highly concerned.

Du Lei, deputy director of beauty and personal care research at Mintel, shared three major trends of beauty and personal care in 2023 from a global perspective: first, the development of beautiful prescriptions, that is, communicating with consumers in a scientific and transparent way to meet their individual needs, such as a Newpage; The second is the advanced self-care, that is, to provide consumers with products with rich sensory experience and enhance their sense of self-care, such as Amore Pacific’s brand Longtake；; Third, the interactive mode is rejuvenated. Offline retail is no longer just a place to sell goods, but needs to be fun, such as Harmay’s plum blossom market.

According to Lin Kaizhuo, the founder &CEO of Shanghai Language Analysis Information Consulting Co., Ltd. (users said), there will be five categories of opportunities in 2023: essential oil, body cleansing, beauty tools, men’s make-up and travel/experience clothes, as well as four hot trends: pure beauty, precise skin care, skin barrier, multi-effect integration, and three development opportunities: minimalist skin care, aromatherapy, and so on.

Lin Kaizhuo, founder and &CEO of Shanghai Analytical Information Consulting Co., Ltd. (user said)

Huang Keming, a senior analyst of Xieshu Consulting, deeply dismantled the gameplay and highlights of various e-commerce platforms through data. She pointed out that Tmall is still the main platform for consumers to buy beauty cosmetics, and the decline of makeup is obvious, and skin care has entered the stage of stock competition. "On the product side, before the economy recovers completely, brands can pay attention to the track they just need, abandon’ big and complete’, focus on’ small and beautiful’, and achieve overtaking in corners in terms of sub-categories and personalized needs. "

In the era when face value is justice, a good product cannot be separated from eye-catching packaging design. Huang Xiaojing, strategic director and partner of YANG DESIGN, analyzed the design trend of cosmetics packaging in China in 2023 from an aesthetic perspective. "With a huge amount of information and burnout, young consumers are eager to find emotional outlets. Packaging design should pay attention to the same frequency of senses and emotional resonance, and fight against mediocre daily life with sincere poetic beauty."

Marketing:

"Point-line-surface" combination to play a good combination boxing

Under the epidemic situation, enterprises are struggling, but there are still many brands growing against the trend. For example, Kwadi, a brand owned by Huaxi Bio, has become a domestic brand with annual sales exceeding 1 billion in three years.

The person in charge of Quadi brand believes that products are the soul of the brand, and at the same time, it also needs innovation in marketing, "opening the channel between product creators and consumers."

Quady brand managers are numerous and complicated.

Branches with multiple identities share the secrets of how to use the IP of the manager to incite the new growth leverage of brand retail: one is sincerity, and the other is being yourself. "Sincerity is always a killer skill." She said that when sincere communication with fans and sharing within their capabilities benefit them, the brand will have growth points and opportunities to incite traffic.

As the originator of the beauty and skin care ingredients party and the best-selling author of beauty, Kenjijoel believes that beauty experts are actually the influencer of a decision, and professionalism and deep cultivation of vertical fields have become the basic requirements. Creating personal IP and stalk-making ability to gain the resonance of consumers is the key to finally get traffic.

In addition to empowering brands with personal IP, bilibili and Xiaohongshu are also new heights for the rapid growth of beauty care brands.

Xu Qianya, senior director of the marketing center and FMCG industry, pointed out that brands can link young consumers and convey brand opinions and attitudes through three ways: brand rejuvenation, IP co-creation, and planting grass to bring goods, so as to gain the value recognition of the Z generation.

Qian Yue, director of South China Beauty Care Industry of Xiaohongshu Commercial Company, took three brands, namely corlorkey Laqi, Estee Lauder and Nature Hall, as examples to tell the whole story about how beauty brands play in Xiaohongshu. If you want to "grow" a good product in Xiaohongshu, you need to follow the "IDEA methodology", that is, Insight (insight into product opportunities), Define (define product strategy) and Expand (breakdown category track).

Qian Yue, Director of Xiaohongshu Commercial South China Beauty Care Industry

For a long time, big promotion is an unavoidable node in brand marketing strategy. In this regard, Millennium reminds that it is no longer feasible to invest only in the small red book in the form of pulse of large nodes in today’s market. "Only by relying on the daily marketing accumulation throughout the year, combined with the combination of pulse-burst of big promotion nodes, the full-link marketing of’ point-line-surface’ can help the brand grow in a long-term manner. "

In addition, He Ling, Marketing Director of Wanmei Mobile in China, shared a new paradigm of empowering online sales of beauty cosmetics with Meta-Universe AI/AR technology. He Ling pointed out that the Meta-Universe is still in a booming stage in China, and Play Beauty Mobile can provide consumers with a real digital AR virtual makeup online shopping experience through AgileFace? face detection and tracking technology, thereby enhancing the sales transformation and revenue of platforms or brands.

Channel:

Change from "managing goods" to "managing customers"

With the recovery of the market and the rising of fireworks at the consumer end, how should the channels be adjusted? In the channel growth forum, leaders from different online and offline formats and different tracks in the public domain and private domain shared their business ideas from many dimensions such as store design, product selection, customer maintenance and private domain.

It is the consensus of many speakers to build "people-goods-field" based on the needs of consumers.

As the "benchmark" of beauty chain stores, Wu Qinglin, the founder of Merrill Lynch Beauty, shared the internal logic of the company’s growth. The key is to insist on choosing products from the perspective of consumers and change from "managing goods" to "managing customers". "You think that good things are not easy to sell, and ordinary things are easy to sell, which means that your aesthetics, consumption concept and level are different from those of young people." The way to break through the beauty of Merrill Lynch is to understand the needs of consumers, select bar codes and increase the purchase volume of single products.

Wu Qinglin, founder of Merrill Lynch Beauty Cosmetics

Grace Cheng, director of brand development of HARMAY Huamei, also holds the same view. In her view, Huamei reconstructs the "people-goods-field" of beauty retail with new operational logic, and creates a differentiated and recognizable store image on the basis of selected products, "all in order to better meet the needs of young consumers, including skin care demands and spiritual needs."

Grace Cheng, Director of Brand Development of HARMAY Huamei

Meituan flash shopping, which captures young consumers with "30-minute delivery", has become one of the fast-growing new retail channels. Zhu Lin, the person in charge of the beauty care of Meituan Flash Shopping, said that the consumption habits of young people have changed, gradually shifting from planned consumption to instant consumption. "This means that instant retail will play an increasingly important role in daily life."

Nowadays, the importance of online channels is becoming increasingly prominent. Chu Qingge, an expert on beauty products from afar, pointed out that with the simultaneous promotion of technology, supply, demand and policy, the scale of the live e-commerce market is expanding, and it is estimated that it will be nearly 500 million yuan in 2023. In this fast-growing track, beauty occupies an important position. "The future growth point of domestic beauty may be hidden in live e-commerce."

Brandy Wang Xingran, the manager of the Goddess Group, who is good at private domain operation, gave her own suggestions on how to build a private domain community with high customer unit price. She said that the core of the community is nothing more than two major factors: IP staffing and trust. "The head of the team should first establish his own staffing, and then consider how to sell after-sales, not only to effectively solve problems, but also to make consumers feel satisfied and surprised."

e-commerce platform

Aauto Quicker, JD.COM and Pinduoduo collectively sought change.

The trend of beauty e-commerce platform largely determines the success or failure of beauty online business. What are the innovations in the e-commerce platform in 2023?

"The biggest change this year is that Aauto Quicker e-commerce will change from the dimension of operators to the dimension of operating goods. "Jiu ‘an, the person in charge of Aauto Quicker e-commerce beauty industry, said that, specifically, the operation of" goods "will start from three dimensions: recruiting high-growth categories, recruiting brands that are scarce in price segments or categories, and helping brands to make a big single product strategy.

Jiu ‘an pointed out that under such changes, in 2023, Aauto Quicker Beauty will usher in seven innovations, including new supply, new distribution, new users, new scenes, new marketing and new experiences.

"In 2023, JD.COM Beauty will regain its low-price strategy, pay more attention to the three dimensions of cost, efficiency and empowerment, and strive to provide businesses with more and more optimized platform policies, as well as more flexible operation and business models to help beauty businesses find more certain and sustainable growth opportunities in an uncertain market environment." Hou Chuangfeng, investment manager of JD.COM Retail Investment Promotion Department, said.

Hou Chuangfeng, Investment Manager of JD.COM Retail Investment Promotion Department

"The marketing structure of JD.COM Beauty throughout the year revolves around three points. The first is a strong outbreak, the second is a strong user experience, and the third is the satisfaction of strong demand." Wang Ze, multi-brand category operation manager of JD.COM Retail Beauty Department and Beauty Brand POP Department, added. In his view, "sinking the market will become an important source of business growth this year."

Pinduoduo set his sights on overseas. Ben Chao, head of investment promotion in Pinduoduo’s beauty industry, said, "Consumption downgrade will become the overall consumption trend in Europe and the United States, and foreign consumers will have a more cautious attitude towards their own consumption expenditure, which also provides a broad market space for Pinduoduo’s cross-border e-commerce platform Temu."

In addition, the cicada master & the person in charge of cicada mother shared the new opportunities and challenges faced by the make-up and skin care track around the trend analysis and brand case analysis of Tik Tok e-commerce beauty and skin care business. The product selection activities organized by Magic Horse Club also gathered more than 20 live delivery agencies and private group buying agencies to directly cooperate and negotiate with brands, and the atmosphere was warm.

MCN mechanism

It’s time to test refined operation.

Based on years of experience and strong operating system, Lu Xi, a partner of Tusu, said that the quickest way for a new brand to achieve a positive cycle of product efficiency is to "arrange and combine", that is, a label, and the selling point of the product should be clear; Two kinds of content, that is, planting grass content for consumers to see, endorsement content for consumers to trust; Three-dimensional form, the natural attention obtained after short video instant exposure, the search traffic intercepted after long-term grass planting accumulation, and the sales conversion obtained by sowing grass; N times of contact is to deepen brand awareness and word of mouth after repeatedly reaching consumers through various forms.

Using this methodology, Tisu has helped 220+new brands to achieve a starting point from 0 to 1.

So, how should beauty bloggers empower brands through content? Wang Qian, VP of Tissu, believes that on the one hand, it is necessary to provide interesting and useful content to consumers; On the other hand, it provides effective value to the brand.

Chen Mengqi, VP of Chenfan Hongren Business Department, divides the development of e-commerce channels into three eras: the era when products are king, and good products bring their own traffic; In the era when traffic is king, MCN institutions attract traffic through contracted or self-hatched KOL/KOC; Now entering the era of e-commerce 3.0, users’ access mode, insight into consumers’ needs, traffic conversion efficiency, and differentiation of goods selection are all issues that need to be paid attention to and solved by MCN organizations.

"In the era of e-commerce 3.0, although Daren plays a new role and has new value in the link of brand marketing, product strength is the first priority." Chen Mengqi said.

Da Renwen, co-founder of the new culture and well-known e-commerce.

Daren Renwen, the co-founder of the new culture and a well-known e-commerce, admits that he is more like a marathon runner walking side by side with the brand than the "short-lived" traffic. She has been thinking about how to maximize the efficiency of the brand to achieve the integration of product and effect, and finally found that "star single product+one product and one policy integrated marketing is the key to cooperation with the brand." Since then, the new culture has used this methodology to create a number of explosions.

Yichuan, director of the new culture planning at the beginning of the year, believes that the public’s attention is constantly shifted, the life cycle of the explosion is shortened, and the content is exploding, while the content iteration is also accelerating. Beauty brands are eager for refined operation ability, so it is time to test the refined operation of MCN institutions, and MCN institutions should pay more attention to the improvement of efficiency.

"What Kuaimei is doing is to use short videos as a fulcrum to incite the commercial marketing value from planting grass to pulling grass." Fang Zhi, general manager of Kuaimei Marketing Center, said that the commercialization of short videos is actually like a banking model, where brands experience the storage of content assets and reap the wealth brought by content assets.

Liu Ling, general manager of Kuaimei E-commerce Center, shared the model of Kuaimei’s new brand growth 3.0, "content-centered product efficiency and sales synergy."

Based on the three dimensions of brand, effect and sales, this model provides multiple services for brands, including short video content planting, information flow advertising and live broadcast with goods.

(Note: The "anti-aging" and "anti-aging" mentioned in this article refer to the functions of anti-wrinkle and firming skin. )

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