Fox Xia and Yisa sang "Do you know?" on the list.
A Song of Acacia (Half Sun), Green (Chen Xuening), quiet inside (Ice Paper), The Rest of My Life (Ma Liang Sun Qianru), Do You Know (Fox Xia, Yisa), Waiting for the Next One (Ti mo Feng), Like a Fish (Wang Erlang), One Million
This is the "Top Ten Golden Melody Awards of the Year" recently announced by a music platform — — Jay Chou, Faye Wong, Xu Wei, Mayday and others’ new songs were not included in the list, and more were so-called online celebrity’s works. As soon as the list was published, it immediately triggered a question from netizens: Except "Do you know whether it is known or not" with the popularity and popularity of Zhao Liying’s TV series, I haven’t heard many other songs. Am I old?
sponsor
Awards speak to fans with data.
According to Tencent, the organizer, the award relies on the platform’s massive users and huge data to "let more diverse data and fans speak". The list was selected on the basis of platform users and huge data, comprehensively considering the time dimension, list results, market value and other factors. It is hoped that by creating a series of leading, authoritative and fair awards, new outstanding works will be continuously explored, and a better platform will be provided for many musicians to further stimulate their creative desire and stimulate them.
However, this list of golden songs selected according to traffic and fans has aroused doubts from netizens — — Because these so-called golden songs, many people have never heard of them. Some netizens questioned: Can the "golden songs" selected by traffic be handed down? How can the Chinese music scene supported by traffic develop and advance?
Some netizens questioned how this list was released. "Most singers don’t know it; Jay Chou, Faye Wong and Ronghao Li have all released new songs, and it is really unacceptable that they are not on the list. " "The Wolf Disco is better than these on the list!" Some netizens said with emotion.
Music critic
The top ten hits are a show.
Guo Zhikai, a well-known music critic, said in an interview with Beijing Youth Daily that the top singers in Chinese music, such as Jay Chou, Mayday and Xu Wei, have released new songs this year. Young musicians such as Ronghao Li and Mao Nan also have new works. Now, in this so-called Top Ten Golden Melody Award, none of the works of the above singers are on the list, and the songs on the list make people feel puzzled and too casual after reading them. It can be seen that this list has little to do with music.
Guo Zhikai believes that taking traffic as the standard, it pays too much attention to commercialization and ignores musicality. It can’t be called an award, but it can only be called a show. How can it be leading, authoritative and even fair? The spread of this trend will only attract more musicians who are eager for quick success and instant benefit to create so-called "flow works" opportunistically. Guo Zhikai said, "The flow is dominant and the originality is neglected, which will not help the development of Chinese music."
Li Guangping, a famous musician, told the reporter of Beiqing Daily that he had only heard "The rest of my life in the future" on the list, and the evaluation was "not bad". "Others didn’t listen, maybe it was a really popular song this year, but it is not certain whether it can be circulated." Li Guangping said that the most direct consequence of choosing songs based on traffic is that a number of popular songs may be created specifically for traffic. Taking the flow as the standard will also obscure some excellent works, or ignore the musicians’ new exploration and aesthetics, and may even drown out those musicians who insist on guiding the audience’s taste with their own aesthetic value.
insider
The music platform cannot cater to it blindly.
In the past, the announcement of new songs mainly relied on traditional media such as radio and television, and the audience passively accepted fixed information. With the development of the Internet, various music platforms have been born, and gradually become the main position for the audience to obtain music.
According to the reporter of Beiqing Daily, at present, most music platforms will push data to users according to the amount of songs played, the amount of collections and the singer’s social media activity index. The insiders believe that the music platform not only has the function of bringing different types of music together, but also should shoulder the mission of guiding the public’s literary appreciation. It should not only be based on traffic, but also cater to it blindly.
Li Guangping, a musician, believes that flow is king, which is only a transformation of business model. Really good works will always be appreciated by people, and all kinds of music styles will grow freely. This is a healthy music scene.
He said that compared with the flow, he pays more attention to copyright and how music creators get feedback. For example, every song on the line can be authorized by songwriters or record companies, so that there is no place for cover songs and songs suspected of plagiarism. "Now, for an excellent work, there may be ten works imitating plagiarism, which is very bad and we must put an end to it." (Text/Beijing Youth Daily reporter Shou Pengzhen Coordinator/Liu Jianghua)
