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The historic moment of China film is being staged here!

Special feature of 1905 film network Deepen the reform of the cinema system, stimulate the vitality of the industry and build a high-level film market system. On October 26th, the 24th National Film Promotion Conference, the opening ceremony of the first film fair and the symposium on the development of China film industry were held in Hengdian.


At the scene, the representatives of 24 films and the representatives of the cinema completed the signing ceremony of the sub-line distribution, and jointly opened a new chapter in the future cooperation of film production distribution and screening. Representatives of big coffee and film companies from all walks of life gathered together to discuss the new opportunities brought by the reform of the cinema system and the distribution of different lines to the development of the industry.


Mao Yu, executive deputy director of the State Film Administration, Zhang Pimin, chairman of the China Film Foundation, Yan Peng, director of the Industry Department of the State Film Administration, Hou Xiao, deputy director of the Marketing Department, Cao Yin, director of the program center of the film channel and secretary of the Party Committee, Yang Wujun, director of the State Film Specialized Office, Liu Yuxia, deputy director of the State Film Specialized Office, Zhang Hong, secretary and director of the Party branch of the Film Digital Program Management Center, Han Xiaoli, president of the China Film Distribution and Projection Association, and Fan Qingyu, deputy director of the Propaganda Department of Zhejiang Provincial Committee. Lv Weiqiang, member of the Standing Committee of Jinhua Municipal Committee of Zhejiang Province and Minister of Propaganda, Lou Langjian, secretary of Dongyang Municipal Committee and director of Hengdian Film and Television Culture Industry Cluster, Xu Tianfu, vice president of Hengdian Group and chairman of Hengdian Film and Television Co., Ltd., and more than 700 film practitioners from 50 cinemas, over 70 film investment companies, distributors and producers attended the opening ceremony. The opening ceremony and special forum were presided over by the host of the film channel.



It is reported that the 2023 China Hengdian Film & Festival of China will be held in Hengdian from October 25th to 28th. The movie channel will launch "Gathering!" for two consecutive days on October 26th and 27th. China movies — — Direct hit 2023 China Hengdian Film & Festival of China "movie channel integrates live media activities, focusing on the China Film Corps’ assembly and appearance in Hengdian with cinematic language, professional perspective, life-oriented voice and panoramic documentary live broadcast, expanding the communication space of Hengdian Film & Festival of China and Wenrong Award, and at the same time creating the brand of" Six Princes Movie Lifestyle "to empower the film industry with" Six Princes "IP.



The National Film Fair officially opened.

Open a new chapter in film production, distribution and projection cooperation


The 14th Five-Year Plan for China Film Development proposes to build a high-level film market system, expand and extend the film industry chain, promote the sustained prosperity and development of the film market, encourage innovative businesses such as branch distribution, multiple rounds distribution, regional distribution and focus distribution, and promote the development of characteristic cinemas such as People’s Cinema and Art Cinema.


The National Film Promotion Conference is also the first national film fair. Han Xiaoli, president of the organizer China Film Distribution and Projection Association, said that the first fair was jointly founded by the forces of film production, distribution and projection industries, which is a milestone in improving the construction of a modern film market system. "We believe that the establishment of the National Film Fair will contribute to creating a market-oriented, rule-based, international film industry environment and building an efficient, standardized, fair competition and fully open film market system."


At the opening ceremony, No Problem, Red Pig, Last Night, Tree Talk, Guo Ding Soul, Mom and Seven Days, Zhong Ken, Whispering Man, Searching for Secret Nature: Inability, Searching for Secret Nature: The Past of the Earth, Love Adventure in A Test, Fortress, Beacon Pond Field, Diving. Representatives of producers and distributors of 24 films, etc., completed the signing ceremony of sub-line distribution with the cinemas that reached the cooperation intention.



The signing ceremony conveyed a high degree of confidence in deepening cooperation in future production, distribution and screening, and reflected the determination of the film industry to continue to deepen reform and its positive attitude in coping with difficulties, which was a crucial step for the development of sub-line distribution, multi-round distribution, regional distribution and focus distribution.


Deepen the reform of cinema system

Industry representatives discuss new opportunities of "distributed distribution"


After years of rapid development, China’s film industry has made remarkable achievements. Facing the ever-changing market and escalating audience demand, in the seminar on the development of China’s film industry, industry representatives discussed in depth how to deepen the reform of cinema system, stimulate the vitality of the industry and promote the comprehensive recovery of China’s film industry, and discussed the new opportunities and challenges brought by "split distribution".


Zhang Dayong, assistant to the general manager of China Film Co., Ltd. and manager of China Film Distribution and Digital Development, pointed out that the biggest problems encountered by cinemas at present are the homogenization of operation and insufficient attendance in "non-prime time", and it is urgent to develop diversified business forms and increase cinema revenue. Therefore, in recent years, China Film has carried out relevant attempts of "scheduled screening" mode, which has accumulated valuable experience for exploring regionalized and differentiated film supply and distribution and screening modes, and also opened an attempt of separate distribution.



CEO Maoyan Entertainment believes that the film industry in China is undergoing a transformation from large-scale to refined and market-oriented. The previous emphasis on unified filming and centralized screening can no longer meet the needs of the development of the industry. Separate distribution will make more works, especially small and medium-cost works and art films, no longer limited by large schedules and short periods, and have more market-oriented opportunities.



"The change from’ promotion’ to’ transaction’ means the change from the traditional unified issuance and unified projection to the market-oriented and flexible negotiation trading mechanism." Li Jie, president of Alibaba Pictures, believes that the opening of the first film fair is an important event recorded in China’s film history, "which will greatly improve the efficiency of resource allocation and thus meet the audience’s ever-increasing demand for watching movies."



According to Chen Hongtao, vice president of Beijing Wanda Travel Industry Group and CEO of WANDA CINEMAS, the development of separate distribution in China film market is an important direction in the future, which will fully release the enthusiasm of producers, distributors and screeners, and help small and medium-sized films to fully tap the regional characteristics and achieve more accurate marketing under the limited budget, thus ensuring the supply of every "weekend file" in the film market, cultivating the viewing habits of young audiences and meeting more diversified viewing needs.



Dai Yun, deputy secretary of the Party Committee and general manager of Shanghai Film Co., Ltd., from the perspective of cinemas and cinemas, thinks that distributed distribution puts forward higher requirements for cinema operation and cinema management. On the one hand, cinemas should improve their ability of content selection, judgment and marketing, and empower cinemas. On the other hand, cinemas should adjust their business philosophy to face the needs of audiences in their regions more directly, and truly "adapt to local conditions, stores and individuals".



The founder, chairman and general manager of Bona Film Group Co., Ltd. suggested that in the exploration of distributed distribution, multi-hall cinemas should be ahead, and cinemas with more than seven halls can take out one or two halls to try distributed distribution. At the same time, producers, distributors and exhibitors should form a joint force to jointly expand the market and achieve mutual benefit and win-win.



Li Wei, the chairman of 1905 Film Network, started from the successful experience of the film channel in promoting and marketing "to help good films", and put forward that distributed distribution puts forward higher and more detailed requirements for film promotion and marketing. "How to accurately cover the target population, realize customized output and long-term communication, we must follow the principle of" three closeness ",that is, close enough to the film itself, close enough to the main creation and close enough to the audience."



To this end, the movie channel continuously plans customized marketing plans for many high-quality domestic blockbusters from the summer file to the National Day file, showing the front and back of the premiere and roadshow in the form of "panoramic documentary live broadcast", highlighting authenticity, interaction and customization, and distributing and spreading with the help of new media matrix, and the online and offline linkage will maximize the sound volume.


At the same time, Film Channel and 1905 Film Network also made great efforts to build the brand of "Six Princesses, Movie Life Home". During the current Hengdian Film & Festival of China, they launched a tour of Hengdian film and television, unlocked the special live broadcast of good things around the film and television, and created the concept of "movie+life" in the form of "cultural output" and "good things recommendation" to help develop new film consumption patterns.


China Film Corps Assembles Hengdian! On October 27th, in the live broadcast of "Direct Attack on Hengdian Film & Festival of China, China, 2023" movie channel, various blockbusters will continue to bring heavy films, and the 9th Wenrong Award will also be grandly announced, looking forward to the China film market and the industrial development direction, cheering for China films!


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"Geek All-Star Game" TCTF2019 goes to war: Top Geek Team Competition

  Beijing, June 8 th, "Geek All-Star Game" — — The offline final of the 3rd Tencent Capture The Flag (TCTF) started at 10:00 am on June 8th, Beijing time, at Shanghai West Coast Art Center. Twelve top international teams from eight countries and regions around the world gathered here to launch a 30-hour uninterrupted competition for the last place in the DEF CON CTF 2019 global finals of the "Hacker World Cup".

  CTF is a popular form of information security competition. DEF CON CTF, the birthplace of CTF, is the CTF competition with the highest technical level and influence in the world, which is equivalent to the "Hacker World Cup". As the earliest and only wild card tournament authorized by DEF CON CTF in Chinese mainland for three consecutive years, TCTF has become one of the most professional and largest CTF events in China, with the "Starlight Glimmer" on the field, which brings together the world’s top geek teams and is called "Geek All-Star Game". The quality of the competition questions has also improved year by year. This year, a new competition question that is close to the forefront of the industrial Internet has been added. In the past three years, TCTF has accumulated more than 10,000 contestants, which has helped China’s new security forces to grow rapidly.

  The number of participating teams has increased by over 30%, and the world’s top geeks have gathered in the "All-Star" lineup.

  TCTF, as a professional CTF challenge initiated by Tencent Security, sponsored by Tencent Security College and Tencent Security Joint Laboratory, undertaken by Tencent Security Cohen Laboratory and co-organized by 0ops security team, has received positive responses from many top international teams and domestic universities. TCTF is divided into international competition for the whole world (0CTF) and RisingStar CTF for domestic universities. This year, 1,248 teams participated, and the number of participating teams increased by 30.4% year-on-year.

  Teams shortlisted for this TCTF International Competition come from eight countries and regions, including China, Japan, South Korea, the European Union, Russia, Germany and Poland. Star teams gather and live in Starlight Glimmer. The Polish team Dragon Sector, which won the first and second TCTF International Competition in CTF TIME2018, the Balsn team in Taipei, China and the LC BC team in Russia, which ranked second in the world, and the traditional Korean team CyKor, etc., have covered recent years.

  The competition in the final of Nova Invitational Tournament is equally fierce. There are three nova teams at home in Shanghai: Ph0t1n1a team of Shanghai Jiaotong University, and sixstars team and Whitzard team of Fudan University. There are also 12 famous teams, including Emmmm and Nu1L, the well-known joint teams of universities in China, and L team of xidian university, who have participated in the international professional CTF competition as challengers.

  Add Yunan Quancheng and other frontier competition questions to train industrial Internet security talents in actual combat.

  High-quality competition questions are a highlight of TCTF this year. The high quality of TCTF events has always been highly respected by the industry, and the 2018 international competition was also rated as the only CTF event in Chinese mainland by CTF TIME. This year, TCTF continued the international standard problem-solving competition system. Tencent Security Joint Laboratory and 0ops team of Shanghai Jiaotong University jointly issued the competition questions, deeply integrating the long-term offensive and defensive experience of both research teams, and trying to meet the actual requirements to the greatest extent. At the same time, this year, more innovative has integrated into the frontier hot fields such as AI, cloud computing, Internet of Things, etc., closely following the actual field and security demands of the industrial Internet, so that participants can challenge and experience the real-world network security attack and defense technology in the process of solving problems.

  In order to let the audience better participate in this international top-level event, a visual big screen was used in the final scene to broadcast the wonderful offensive and defensive trends in real time, and the whole process was explained by the security researcher of Tencent Security Cohen Laboratory with rich practical experience. The contest also specially customized the "geek suit" to hide an interesting CTF test question. The audience and netizens who watched the live broadcast through Tencent University can participate in solving the "mystery" and win rewards such as cash and TCTF commemorative gifts.

  It is worth mentioning that this year’s TCTF Offline Finals is dedicated to creating a geek culture with China characteristics. It will change the traditional award ceremony, and directly transform the arena into a Party site after the competition, so that the award ceremony will change "every second" and feel the geek culture with China characteristics.

  Help the growth of young geeks in China and forge a "double-class" network security talent training platform

  Different from the traditional CTF competition focusing on information security technology confrontation, TCTF also deeply undertakes the function of discovering and cultivating network security talents. After the precipitation of three TCTF events, Tencent Security strives to build a "double-first-class" network security talent training platform: by holding "first-class" CTF events to compete with the world’s top teams; Create a "first-class" talent training platform to accelerate the growth of the younger generation of cyber security talents in China.

  At present, Tencent Security has formed a full-chain talent training model: relying on the TCTF competition platform, combining Tencent Security College and the Joint Security Laboratory to build safety talents, building a cooperation and exchange platform in Industry-University-Research, and forming an ecological chain of discovery-training-transformation. We will select potential students through TCTF platform, and then provide professional training opportunities and employment resources through the "words and deeds" of Tencent Security Joint Laboratory. At the same time, we will also have the opportunity to participate in top information security competitions at home and abroad, forming a complete talent training closed loop from theoretical education in colleges and universities to enterprise skills training to international competitions.

  Tencent security "double first-class" network security talent training platform construction has also achieved phased results. At present, Tencent Security has established joint laboratories and research institutes with Guangzhou University, Beihang University, xidian university, Wuhan College and other universities to cultivate applied talents with strong practical ability and further enhance the research and development capabilities of universities and enterprises in the frontier information security technology field. In terms of events, the Tencent eee team, with Tencent Security Cohen Lab as the main force, successively won the online and offline champion of the Strong Net Cup, the champion of the first "Net Ding Cup" network security competition, the overall champion of the "Guard Net Cup" and the first place in the single prize in 2018. Tencent Security Team, which was jointly established by several departments, won both the "attack" and "defense" titles in the "2018 Guiyang Big Data and Cyber Security Attack and Defense Exercise", which is the most rigorous cloud security practical exercise in China, and defended Tencent security in the field of cloud services. Leading position; Shanghai Jiaotong University 0ops, Fudan sixstars and Zhejiang University AAA teams hatched by TCTF platform have also repeatedly entered the forefront in the three major competitions.

  During the current TCTF, the third China University Information Security Talent Training Salon will also be held simultaneously, bringing together information security teachers from major universities across the country to offer suggestions and suggestions on network security talent training. In addition, TCTF2019 linked with TenSec Tencent Security International Technology Summit for the first time, opening up the connection between technical practicality and professionalism, creating opportunities for young geeks in China to communicate with the world’s top security cafes, and further improving the closed-loop mode of personnel training.

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Ankle swelling is not as simple as drinking too much water.

  Swelling is called edema in medical terminology, which is more common in the ankle. Many people think that ankle swelling is caused by drinking too much water, but it is not. The website of American Journal of Prevention recently analyzed this and summarized 12 reasons for ankle swelling. Swelling If left untreated, swollen ankles will become painful, it will be difficult to walk, the joints will be stiff and the skin will be elongated. Even worse, swelling or blood clots, infections, and even signs of heart problems.

  Sit or stand all day: If your work requires standing (or sitting) in one place for a long time, then ankle swelling is a natural phenomenon. Dr Steven winfield, director of the Department of Foot and Ankle Surgery at Mount Sinai Hospital in new york, explained: When you move around, the muscles involved in exercise help you to import body fluids and blood into and out of your limbs. However, without the help of muscles in motion, blood and body fluids will gather in the feet and ankles.

  Side effects of pregnancy: among the many changes experienced by pregnant women during pregnancy, ankle swelling may be the most common. According to the American Pregnancy Association, this is mainly because the extra blood and body fluids produced by women during pregnancy soften the body and help it expand as the baby grows. Changes in hormone function and extra pressure in veins may also cause ankle swelling during pregnancy.

  Injury: Whether you hit a table or sprained your ankle while running, injury is a common cause of ankle swelling. When the ankle is injured, the body will send extra blood to this area; This will not only bring healing cells, but also cause swelling, thus keeping the injured joint still. In the case of injury, swelling may also be accompanied by redness or bruising.

  Infection is brewing: although untreated wounds around the ankle joint will infect the inside of the joint, any bacteria that enter the blood may eventually enter the joint. The most obvious signs of infection are swelling, tenderness, fever and redness.

  Infants and the elderly are particularly prone to suppurative arthritis, that is, bacterial or fungal infection leads to joint inflammation, accompanied by redness, pain and fever. In addition, some skin diseases (such as cellulitis, a rapidly spreading bacterial infection, which makes the skin appear red and blistered) can also cause swelling of the ankle, because it often appears in the lower leg of adults.

  Lymphedema: Lymphatic system transports lymph (including white blood cells and waste) to the whole body. However, for patients with lymphedema, their lymphatic system is damaged or blocked, resulting in lymph deposition at the distal end of the limb. Although some cancers (and cancer treatments) can cause lymphedema, infection can also stimulate swelling. Symptoms of lymphedema also include heavy or tight arms or legs, inability to move normally, repeated infections, skin hardening or thickening, and difficulty sleeping.

  Weight gain: Overweight and obese people have swollen ankles for two reasons. First of all, the extra weight applied around the joint will cause fluid retention around the joint. In addition, excessive hormone storage in excess fat cells will also lead to changes in hormone function, resulting in fluid retention.

  Taking certain drugs: Due to the complex interaction between drugs (including over-the-counter drugs) and the body, they may cause ankle swelling. Some drugs can cause fluid retention. Some drugs for treating blood pressure, anti-inflammatory steroids and even non-steroidal anti-inflammatory drugs (such as ibuprofen) have such side effects. Estrogen and some antidepressants can also cause ankle swelling.

  Arthritis: Symptoms of arthritis include joint swelling, pain, stiffness and difficulty in moving. This disease is very common in the elderly and will affect all joints of the body, including the ankle. Inflammation associated with arthritis causes joint swelling.

  Signs of blood clots: One of the most shocking causes of swelling around the ankle is blood clots (which usually spread further up the leg). If the swelling on one side continues to spread upward, it needs to be checked in time. In some cases, blood clots can enter the lungs and lead to life-threatening pulmonary embolism. If you notice other signs of thrombosis (such as pain, shortness of breath, dizziness, redness or discoloration of the skin), you should see the emergency department immediately.

  Intravenous work is inefficient: venous dysfunction will affect blood circulation back to the heart, allowing blood to collect on the feet and ankles. With the passage of time, the stretching function of the one-way valve of vein becomes worse, which leads to liquid leakage. This happens when the valve is damaged or weakened due to aging or sedentary, which is more common in middle-aged and elderly women over 50 years old.

  It may also be a symptom of heart problems: patients with congestive heart failure (caused by coronary heart disease or hypertension) have at least one ventricle that cannot pump blood normally. If the heart can’t pump enough fluid, the fluid will flow back. This usually happens in the feet and ankles, causing swelling. In more serious cases, it can extend up to the legs. Other symptoms of heart failure include shortness of breath or irregular heartbeat, persistent cough and chest pain.

  There are liver or kidney problems: kidney and liver dysfunction will affect the content of body fluids, causing fluid retention and swelling of ankle joints. In the case of kidney damage or nephropathy, the kidney either leaves too much fluid and sodium, or there is not enough protein in the blood, which will lead to fluid accumulation in the lower limbs. When renal failure occurs, swelling and tenderness will affect the whole leg below the knee. Liver disease also involves a low level of protein in the blood, resulting in fluid leakage and swelling of the lower limbs.

  Compile/Guo Shaoshan

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Love: exploring its deep-seated essence from the perspective of psychology

Original title: Love: Exploring its deep-seated essence from a psychological perspective

Love, the most complicated and mysterious phenomenon in human emotions, has always attracted the exploration of countless philosophers, writers and psychologists. So, from a psychological point of view, what is love?

Love is a strong emotional bond, which connects two people and makes them have deep emotional resonance. In love, people are often willing to give everything for each other, and even desperate to pursue each other’s happiness. The source of this emotional power lies in the three basic elements of love: intimacy, enthusiasm and commitment.

Intimacy is the most basic part of love, which refers to the emotional connection and mutual support between two people. In love, intimacy can make both sides feel safe, understood and accepted, thus establishing a deep trust relationship. This intimacy includes not only emotional communication, but also physical contact and interaction.

Enthusiasm is the most obvious manifestation of love, which refers to the strong attraction and desire of both sides for each other. This enthusiasm can be expressed as appreciation and infatuation with each other’s appearance, personality, hobbies and other aspects. In love, enthusiasm can stimulate both sides’ creativity and passion, and make both sides feel that life is full of meaning and value.

Commitment is the most lasting and stable part of love, which refers to the guarantee of each other’s future and relationship. Commitment is not only a verbal expression, but also a manifestation of inner beliefs and actions. In love, commitment can make the two sides firmly walk together and face the challenges and difficulties in life together.

These three elements together constitute the complete form of love. When intimacy, enthusiasm and commitment can be fully satisfied, love can be developed healthily and maintained for a long time.

Love is not always smooth and beautiful. Sometimes, we will encounter emotional frustration and confusion, and even fall into emotional difficulties. From a psychological point of view, these dilemmas often stem from our misunderstanding and excessive expectation of love. Love may be regarded as the whole of life, thus ignoring its own growth and development; Or we may rely too much on each other in love and lose our self and independence. These misunderstandings and excessive expectations will lead to the dilemma and crisis of love.

Need to have a clear understanding and understanding of love. We should realize that love is only a part of life, not the whole thing; Should maintain self and independence, rather than relying too much on each other; You should learn to deal with emotional setbacks and confusion, rather than escape or give up. Only in this way can we get real happiness and satisfaction in love.

Love is a beautiful emotional experience, which can bring us endless happiness and satisfaction. Love also needs our efforts and wisdom to operate and maintain. Only when we truly understand the connotation and essence of love can we truly enjoy the happiness and beauty of love.

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Half-year exam for beauty companies: make-up can’t compete with skin care, and cheap ones can’t sell at high prices?

Source: Time Weekly-Time Online

  Consumption is a video column of’ No.19 Business Research Society’ under Time Weekly. By the reporter of Time Weekly’s consumer group, we can interpret the big and small things in the consumer field in popular and lively language.

  With the disclosure of financial reports in the first half of this year, coupled with the prospectus just submitted by a new company, the transcripts of domestic beauty products in the first half of this year are beginning to take shape.

  It is worth mentioning that it is different from the previous "fair price" and "flat replacement" route, including most domestic beauty products such as YSG.NYSE, shanghai jahwa (600315.SH), Shangmei Group, Polaiya (603605.SH) and Betani (300957.SZ).

  Don’t, cheap beauty is not popular?

  If the time is set back to 2019, with the popularity of the first year of live broadcast, the new domestic beauty products at that time can be roughly divided into two categories: one is to follow the "fair price" route like a perfect diary, and the other is to create an elegant and dignified Chinese style. Huaxizi faction.

  These two brands are also the first brands with the help of koc, a small red book. At the beginning of the domestic beauty trend, the sales volume was also "leveraged". In 2019, Perfect Diary won Tmall’s make-up sales champion from January to November with sales exceeding 1.5 billion yuan. In the same year, Huaxi’s sales also reached 1.1 billion yuan.

Source: screenshot of the video number of No.19 Commercial Research Institute

  The scene of the hot sale of domestic beauty products in those years seems to be still vivid. However, since the second half of last year, the sales of domestic beauty cosmetics have declined. By the first half of this year, the consumption of beauty cosmetics has obviously become more rational and restrained.

  Statistics from the National Bureau of Statistics show that from January to June this year, the total retail sales of cosmetics nationwide was 190.5 billion yuan. Among them, the retail sales in March, April and May fell for three consecutive years year-on-year, and only the first and second ends achieved data growth, and the total retail sales decreased by 2.5% compared with the same period of last year. This is also the first decline in the total retail sales of cosmetics in the first half of the year in the past 10 years.

  At the same time, the financial report data of some domestic beauty brands can also explain the problem.

  Take the financial report of Perfect Diary’s parent company Yixian E-commerce in the second quarter of this year as an example. Its beauty business revenue decreased by over 50% year-on-year, the overall revenue decreased by 37.59% year-on-year, and the net loss was 266 million yuan. The main reason for the decline in single-season revenue is the decline in the company’s makeup sector revenue. In the second quarter of this year, the income of beauty brands such as Perfect Diary, Little Ondine and Pink Bear of Yixian E-commerce decreased by 50.5%.

  However, Yixian e-commerce has already deployed high-end brands in skin care in the early years, such as acquiring high-end brands including Galénic Clanli, DR.WU and British skin care brand EveLom, and the layout of these non-parity brands has also received some positive feedback.

  In the second quarter of 2022, Yixian E-commerce Company recorded a net income of 318 million yuan, a year-on-year increase of 49.2%. Among them, the net income of the above three brands increased by 112% year-on-year, exceeding the overall performance growth rate in the skin care field.

  Now, it seems that it is wise for some beauty companies that used to focus only on the field of make-up not to put their eggs in one basket. However, the skin care track is also a fierce competition zone.

  In the first half of this year, shanghai jahwa, an old domestic brand specializing in skin care products, had a revenue of 3.715 billion yuan, down 11.76% year-on-year; The net profit of shareholders of listed companies was 158 million yuan, a year-on-year decrease of 44.84%; The gross profit margin was 59.91%, down 1.35 percentage points year-on-year, and it once again became a rare enterprise in the industry with a gross profit margin of less than 60%.

  Although shanghai jahwa pointed out in the financial report that it was caused by the epidemic situation, it is still difficult to hide its embarrassing situation of "not high enough, not low enough" in products.

  At present, the brands of shanghai jahwa’s shanghai jahwa’s beauty and skin care products mainly include Meijiajing, Liushen, herborist, Yuze and Shuangmei. Although their brands have enough "national recognition", if they are refined into various categories, the twin sisters who are positioned in the high-end market do not seem to run out, while Liushen and Meijiajing, which are oriented to the mass market, are also facing the dilemma of brand aging, and Meijiajing even experienced a decline in revenue year after year.

  In contrast, beauty brands with mid-to-high-end positioning and characteristic big items are more popular. For example, Shangmei Group and Polaiya, which have played a relatively "slippery" skin care concept in recent years, have launched their main big items with double A alcohol essence, while the latter has early C and late A essence.

Source: screenshot of the video number of No.19 Commercial Research Institute

  If we say that most of the traditional beauty brands are only some items with high profit margins. Then, in recent years, some domestic medical brands have enjoyed the pleasure of making money brought by high gross profit.

  For example, Giant Bio’s gross profit margin was as high as 87.2% in 2021. According to its prospectus, in 2021, the company still made a net profit of 800 million yuan despite spending as much as 350 million yuan on marketing.

  Fuerjia, who is also a brand of medical beauty, just submitted the prospectus. From 2019 to 2021, the comprehensive gross profit margin was 76.97%, 76.47% and 81.95% respectively, showing an overall growth trend.

  Betaine, known as the "first share of medical beauty", earned 2.05 billion yuan in the first half of this year, of which 1.828 billion was from "skin care products" alone, accounting for nearly 90% of the main business income; The income of "make-up" category only accounts for 1.08% of the main business income.

  Make-up is not as good as skin care, and selling cheap ones is not as good as selling expensive ones, which has basically become the general trend. According to the incomplete statistics of Lianshang. com, there were 39 financing incidents in the field of beauty cosmetics from January to June 2022, among which 14 financing incidents occurred in the field of skin care, accounting for about 36%; In the field of cosmetics, there were only 4 financing incidents, accounting for about 10%.

  Not only domestic products, but also foreign brands are basically this path.

  Once a cheap choice, the Korean brand Amore is also going downhill. Since 2019, its makeup brand Yuefeng Shiyi has closed more than 600 stores; Even Amore’s makeup brand Yidi House and high-end brand Heyan have closed all offline stores in the China market last year and this year, which is a losing streak.

  Coincidentally, Maybelline, a European and American popular brand, also announced a total withdrawal of cabinets two months ago. You know, in the embryonic stage of the domestic makeup market, Maybelline can be said to be the makeup enlightenment of the post-80 s and post-90 s.

  However, in such a large China market, how can foreign beauty brands let go easily?

  On May 10th this year, Shiseido launched its first special investment fund in the China market. Shiseido cooperated with Boyu Investment to inject 501 million yuan, with Shiseido accounting for 98% of the shares. It will focus on emerging brands in frontier markets such as beauty and health, as well as investment opportunities of relevant upstream and downstream technical service companies.

  At the same time, L ‘Oré al also signed a contract with Oriental Beauty Valley in May this year, announcing the establishment of the first investment company in China market, which is committed to investing in innovative beauty technology. Carita CARIDAE, a French luxury cinema brand owned by L ‘Oreal, also officially entered the China market in August.

  Overseas brands are still eyeing the mid-to-high-end layout, and it remains to be seen whether all kinds of domestic beauty cosmetics can move from "online celebrity sales" to "long sales".

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The written examination of primary and secondary school teachers’ qualification examination is about to register, and social candidates need 48 hours of nucleic acid proof.

According to the client news of Beijing Daily, in the first half of 2022, the written test of the qualification examination for primary and secondary school teachers will be held on March 12th, and online registration will start on January 14th and last until the 17th. Beijing Education Examinations Institute reminds that social candidates and students who don’t take the exam in our school should take the exam with negative proof of nucleic acid test within 48 hours; Students who take the exam in our school obey the unified arrangement of the test center.

The qualification examination for primary and secondary school teachers includes kindergarten, primary school, junior high school and senior high school. Candidates who apply for the qualification of culture teachers, professional courses and practice instructors in secondary vocational schools take the high school examination. When registering, candidates need to register their basic personal information first. It is worth reminding that candidates who have participated in the written test before must also re-register; Re-registration does not affect the written test scores already obtained. The system will review the information provided by the candidates from January 14th to 18th, and all the information can’t be changed after the review. Candidates who have passed the examination can pay online on January 19th.

According to the regulations of the Ministry of Education, there is no designated textbook for the qualification examination of primary and secondary school teachers. Candidates can purchase books for review and preparation according to the examination standards and examination outlines of various subjects. Examination standards and examination syllabus can be downloaded by logging in to the "Primary and Secondary School Teacher Qualification Examination Network". The Examinations Institute makes it clear that the Examinations Institute is only responsible for the organization and management of examinations, and does not hold any training related to the qualification examinations for primary and secondary school teachers.

The open date of the written test results inquiry is April 15, 2022. Candidates can apply for the results review within 10 working days after the results are announced. The written test is a national unified examination, and the results are valid nationwide.

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Answers to Frequently Asked Questions in Beijing Primary and Secondary School Teachers’ Qualification Examination (Written Examination) (2022 Edition)

1. What kind of exam is this? How many categories are there?

The qualification examination for primary and secondary school teachers is a national unified examination established by the state and organized by the provincial education administrative department.

The qualification examination for primary and secondary school teachers includes kindergarten, primary school, junior high school and senior high school. Those who apply for the qualification of cultural teachers in secondary vocational schools, professional courses in secondary vocational schools and internship guidance teachers in secondary vocational schools take the high school category examination.

2. How to organize and implement the qualification examination for primary and secondary school teachers in Beijing?

The qualification examination for primary and secondary school teachers belongs to the "national examination prescribed by law". The examination center of the Ministry of Education organizes proposition, registration, marking and publishing results in a unified way. The Beijing Municipal Education Commission is fully responsible for the teacher qualification examination in Beijing, the Beijing Education Examinations Institute is responsible for the organization and implementation of the written examination, and the Beijing Education Institute is responsible for the interview and qualification identification.

3. How to consult about interview, qualification, Putonghua examination, physical examination, exemption from examination, etc?

For questions related to the interview of primary and secondary school teachers’ qualification examination and the identification of teachers’ qualifications, such as interview, qualification identification, Putonghua examination, physical examination and exemption from examination, please consult Beijing Teachers’ Qualification Identification Affairs Center. Tel: 82089117.

4. When is the exam?

Generally, it is held once a year in mid-March and at the end of October. The specific examination time is subject to the registration announcement of the current examination published on the website of Beijing Education Examinations Institute.

5. When will the registration announcement be announced?

It is generally released at the beginning of January and the end of August each year. Please pay attention to the website of Beijing Education Examinations Institute for specific time.

6. On which website do you register?

The exam is registered online, and there is no on-site registration and supplementary registration. During the registration period, candidates log on to the "Primary and Secondary School Teacher Qualification Examination Network"

7. Is there a forecast name?

There is no forecast name.

8. Is there a limit on the number of applicants?

There is no limit to the number of applicants. Within the specified time, anyone who meets the registration conditions can register on the registration website. Registration is successful if the payment is approved and completed.

9. Is there a policy that non-normal students cannot register?

Not at present.

10. Can people who don’t have Beijing household registration apply in Beijing?

Mainland residents without Beijing household registration need to hold a Beijing residence permit (excluding Beijing residence registration card) within the validity period; Hong Kong, Macao and Taiwan residents who study, work and live in Beijing can apply in Beijing if they hold residence permits for Hong Kong, Macao and Taiwan residents, travel permits for Hong Kong and Macao residents to and from the Mainland, and mainland travel permit for taiwan residents valid for five years.

11. How to fill in the Beijing residence permit code?

Fill in truthfully and accurately according to the code on the residence permit in Beijing, and you can’t fill in the ID number.

12. Can a person with a residence registration card in Beijing register?

You can’t.

13. Can freshmen and sophomores register?

You can’t. Undergraduate students (including junior college students), junior college students and graduate students in full-time colleges and universities in this city can register.

14. Can college students from other provinces apply in Beijing?

Students from full-time colleges and universities in other provinces with Beijing household registration who are in the third grade or above (including those who have been promoted to junior college), junior college students in graduation year and graduate students can apply in Beijing.

15. Can soldiers apply in Beijing?

Sure. Servicemen and armed police stationed in Beijing should provide personnel relationship certificates issued by the organization and personnel departments of their subordinate units, which should clearly indicate that the applicant belongs to the troops stationed in Beijing. Candidates need to call the consultation number during the registration period, report the information as required, and confirm the registration qualification.

16. How to ensure that the academic qualifications meet the requirements for the examination?

(1) Students’ student status and academic information should be checked and confirmed by Xuexin. com.

(2) After 2002, candidates with higher education qualifications registered in the relevant database of the information management system of college students’ academic qualifications will enter the examination after checking and confirming through Xuexin.

(3) Candidates who have obtained higher education certificates before 2002, or those who have not registered higher education certificates in the relevant database of the information management system of college students’ academic qualifications after 2002, must hold graduation certificates and the "China Higher Education Certification Report" issued by the National College Students’ Information Consultation and Employment Guidance Center. Tel: 010-67410388.

(4) Candidates who have graduated from Hong Kong, Macao, Taiwan Province or foreign institutions of higher learning must hold a diploma and a Certificate of Academic Degree in Hong Kong, Macao and Taiwan or a Certificate of Academic Degree in Foreign Countries issued by the Study Abroad Service Center of the Ministry of Education.

17. How to fill in the "highest educational level" in the application form?

Students in school should fill in the academic qualifications to be obtained (for example, graduate students in school should fill in graduate students), while non-students should fill in the academic qualifications already obtained.

18. How to determine the categories that you can apply for according to your academic qualifications?

School category

academic degree

Applicable categories

kindergarten training school

Technical secondary school education

kindergarten

secondary normal school

Technical secondary school education

primary school

Colleges and universities (normal and non-normal)

college degree

Kindergarten, primary school, junior high school

Bachelor degree or above

Kindergarten, primary school, junior high school and senior high school

19. I have participated in the teacher qualification examination before. Do I need to register again?

All candidates need to re-register, fill in personal information and upload personal photos as required. Registration is only related to the registration of this exam. Re-registration will not affect the results obtained by candidates.

20. When can I pay the fee after filling in the information?

Candidates need to wait for the qualification review after filling in the information. If the application is approved, the registration status will be changed from "pending approval" to "pending payment", and candidates can pay fees. During the registration period, there is no SMS notification for status change, so you should always pay attention to the registration website.

21. If the payment is overdue, can I pay it back?

Candidates who fail to pay the fees within the time limit are deemed to have given up their registration automatically and cannot make up for it.

22. Candidates can’t take the exam after registration. Can I get a refund?

After the payment is successful, the fee cannot be refunded.

23. Does the absence of exams affect the registration of future exams?

Does not affect.

24. During the registration period, is there any SMS notification for the change of audit status?

During the registration period, there is no SMS notification for the change of audit status, so you should always pay attention to the registration website.

25. The registration information is wrong. Can it be modified?

Before the approval, you can log in to the registration system at any time to modify the registration information; After approval, all information cannot be changed. Candidates must carefully verify the information filled in to ensure that the information is accurate.

26. What if the system can’t pay or pay again?

(1) Confirm whether it is in the payment period announced in the registration announcement.

(2) Call the customer service number of the registration website at 010-82345677 during working hours.

27. What if I can’t upload photos?

(1) Change the browser and try again;

(2) Call the customer service number of the registration website at 010-82345677 during working hours.

28. Can I choose the examination place nearby?

Candidates are not allowed to choose the examination place. Test sites and examination rooms are randomly assigned by the system, so it is impossible to guarantee that candidates will take the exam nearby.

29. How to print the admission ticket?

One week before the exam (see the registration announcement for the specific time), log in to the "Primary and Secondary School Teacher Qualification Examination Network" to download and print it yourself.

30. Is there a designated textbook for the exam?

According to the regulations of the Ministry of Education, there is no designated textbook for the qualification examination of primary and secondary school teachers. Candidates can purchase books for review and preparation according to the examination standards and examination outlines of various subjects. Examination standards and examination syllabus can be downloaded by logging in to the "Primary and Secondary School Teacher Qualification Examination Network".

31. Is the written test result universal in China?

The written test is a national unified examination, and the results are valid nationwide.

32. I have passed one subject in the foreign exam. Can other written subjects be tested in Beijing?

As long as you meet the requirements of Beijing, you can continue to register for the written test in Beijing.

33. What documents do I need to take to take the exam?

When candidates take the exam, they must enter the examination room with the Admission Ticket and the documents used for registration. The "two certificates" are indispensable.

Candidates whose "name" and "ID number" on the Admission Ticket are inconsistent with the information on their ID cards are not allowed to take the exam.

34. Can I take the exam if I lose my ID card?

All candidates are required to take the exam with their identity documents at the time of registration. If the identity document is lost, you can take the exam with temporary id card within the validity period. Candidates with household registration books, paper-based "temporary identification" issued by local police stations, passports, medical insurance cards, driver’s licenses and other documents are not allowed to take the exam.

35. When will the results be released?

For specific time, please refer to the current registration announcement. Log in to the "Primary and Secondary School Teacher Qualification Examination Network" to check the results.

36. If you have doubts about the written test results, how to check them?

Within ten working days after the results are published, you can apply for a review of the results. The specific requirements are to inquire about the relevant notice on the bulletin board of the website of Beijing Education Examinations Institute after the results are announced.

37. How to handle the low-income refund?

The written test fee standard is 60 yuan/Humanities (in which 40 yuan/Humanities is the examination fee of this city and 20 yuan/Humanities is the examination fee turned over to the examination center of the Ministry of Education). The city’s urban and rural residents can refund the examination fee (40 yuan/subject). I hold the Certificate of Beijing Urban Residents’ Minimum Living Guarantee (original and one copy) and my ID card (original and two copies) to submit the information on the spot at the specified time for refund. Please refer to the current registration announcement for specific arrangements.

38. Can low-income workers from other provinces apply for low-income refund in Beijing?

You can’t. Only the urban and rural residents with the "Beijing Urban Residents Minimum Living Guarantee Certificate" can apply for it.

39. How long is the written test result valid?

The written test scores are valid for 2 years. Log in to the "Primary and Secondary School Teacher Qualification Examination Network" score inquiry system to inquire about the specific expiration date of each subject.

40. Does Beijing Education Examinations Institute organize training and counseling?

Beijing Education Examinations Institute is only responsible for the organization and management of examinations, and does not hold any training related to the qualification examinations for primary and secondary school teachers.

41. How to further inquire about the details of relevant policies and requirements?

Candidates can learn more about the policies and information of the teacher qualification examination through the "Primary and Secondary School Teacher Qualification Examination Network" and "Beijing Teacher Qualification Network". Both websites have "Frequently Asked Questions" columns, which candidates can refer to.

42. What are the rules for candidates to take the written test, and what are the admission and departure times?

Candidates should try to arrive at the test center in advance. After 15 minutes of formal examination, you are not allowed to enter the examination room to take the current subject examination; 30 minutes before the end of the exam to 10 minutes before the end, you can hand in your papers in advance and leave the examination room; After handing in the papers, you are not allowed to enter the venue to continue the exam.

43. Can candidates take draft paper when taking the written test?

You can’t.

44. How to deal with violations of discipline and rules and cheating?

Violation of discipline, violation of rules and cheating in primary and secondary school teachers’ qualification examination shall be dealt with according to the Measures for Handling Violation of National Education Examination (Decree No.33 of the Ministry of Education of People’s Republic of China (PRC)). Anyone suspected of committing a crime will be punished according to the Criminal Law Amendment (IX) of People’s Republic of China (PRC).

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Read through the national lottery ledger: What did more than 400 billion lottery money do last year?

  Xinhua News Agency, Beijing, January 31st Question: What did more than 400 billion lottery money do last year? — — Read through the national lottery ledger

  Han Jie, Hu Lu, Fan Chenwei

  According to the latest official data, China’s lottery sales revenue crossed the 400 billion mark for the first time in 2017. Judging from the income scale, the money spent by lottery players in China in a year is close to the financial income of the whole city. Where does the lottery money go? How to manage and make good use of this fund? The reporter interviewed the authoritative department to explain the national lottery ledger in detail.

  Lottery ledger: half goes to the prize pool and about 30% goes to the public welfare fund.

  Do you know that lottery players spend two yuan on lottery tickets, and what percentage of them will be put into the prize pool? What did the rest of the money do?

  The relevant person in charge of the Comprehensive Department of the Ministry of Finance introduced that at present, China’s lottery sales revenue mainly comes from two major operating systems: welfare lottery and sports lottery. More than 55% of lottery sales enter the prize pool to pay lottery winners’ prize money. About half of the remaining income, after deducting the lottery issuance fee, is used for the lottery public welfare fund.

  "In 1987, the original intention of establishing welfare lottery in China was to make up for the lack of national financial allocation for welfare undertakings. At present, about 28% of Fucai’s sales, together with the overdue bonuses, are included in the lottery public welfare fund. " Feng Yaping, director of the China Welfare Lottery Issuance Management Center of the Ministry of Civil Affairs, said that by the end of 2017, China had issued a total of 1,795 billion yuan of welfare lottery tickets and raised more than 537 billion yuan of public welfare funds.

  According to the data of 2017, China sold a total of 426.669 billion yuan of lottery tickets, including 216.977 billion yuan for welfare lottery institutions and 209.692 billion yuan for sports lottery institutions. The two institutions raised a total of 114.326 billion yuan in lottery public welfare funds.

  "The lottery, in a sense, advocates that everyone take out extra scattered funds to fulfill the public welfare wishes of ordinary people." Zhang Chi, director of the Sports Lottery Management Center of the State Sports General Administration, said that in the 23 years since 1994, from raising development funds for sports to becoming a national public welfare lottery, sports lottery has achieved a total sales income of 1.4 trillion yuan, raising a total of about 382 billion yuan for public welfare funds.

  Public welfare fund account book: half goes to the central government, and 30% goes to the pension.

  A small lottery ticket seems to only bear the "grand prize dream" of the general public and add some fun to the plain life, but in fact, it is an important channel to raise special financial funds for the development of social welfare undertakings.

  In 2017, of China’s 426.669 billion yuan lottery sales revenue, over 100 billion yuan was included in the lottery public welfare fund.

  Many lottery players are concerned about how to distribute the lottery public welfare fund. Where did it all go?

  "The lottery public welfare fund has become an important financial support for the development of social welfare undertakings in China." The relevant person in charge of the Comprehensive Department of the Ministry of Finance introduced that in the past 30 years, with the steady expansion of the lottery public welfare fund, the distribution policy of the public welfare fund has also been adjusted and improved from the initial "departmental distribution" policy to the current "proportional distribution" policy.

  According to the current lottery public welfare fund allocation policy: the central and local governments allocate the lottery public welfare fund according to the ratio of 50: 50, and the centralized part of the lottery is allocated to social security funds, special public welfare funds, the Ministry of Civil Affairs and the State Sports General Administration according to the ratio of 60%, 30%, 5% and 5%. The local retained part shall be determined by the provincial financial department in consultation with the civil affairs and sports departments at the same level.

  Feng Yaping said that in the past 30 years, Fucai Public Welfare Fund has funded more than 300,000 public welfare projects, covering social welfare, social welfare, social security, education and health, sports, culture, disaster relief, relief, poverty alleviation, legal aid and many other fields, with more than 571 million direct and indirect beneficiaries, while directly creating more than 400,000 jobs, benefiting the disabled, laid-off workers and other difficult people, and creating hundreds of taxes for the country.

  It is noteworthy that 60% of the lottery public welfare funds in the central government are allocated to social security funds, which means that 30% of the lottery public welfare funds in the country are directly invested in the people’s pension pool. To put it another way, for every two yuan spent on a lottery ticket, about twenty cents is invested in the people’s pension.

  At the end of 2017, the Ministry of Finance and the Ministry of Civil Affairs also jointly issued a document requesting that the total budget of the lottery public welfare fund for elderly welfare projects should not be less than 50% of the total lottery public welfare fund, which shows that the lottery public welfare fund expenditure attaches importance to solving the problem of old-age care.

  At the same time, as the lifeline of sports and the booster of social welfare, sports lottery has become an important part of accelerating the construction of a healthy China and a sports power, and has also promoted the successful hosting of major international and domestic sports events such as the Olympic Games, the Asian Games and the National Games.

  "Nowadays, almost all the funds for the national fitness in China come from the sports lottery public welfare fund." Zhang Chi introduced that the use of sports lottery public welfare funds is mainly in national fitness. With the strong support of the Sports Lottery Public Welfare Fund, farmers’ physical fitness projects have been built all over the country in more than 600,000 administrative villages, and national fitness paths, national fitness activity centers, community multi-functional sports fields and fitness trails have become fitness places around the people.

  What many people don’t understand is that besides being used for sports, the sports lottery public welfare fund is also included in the central public welfare fund in proportion with the welfare lottery public welfare fund for social security, education, medical and health care, assistance for the disabled, poverty alleviation, disaster relief, culture and other social welfare undertakings. "Sports lottery and welfare lottery are no longer departmental lottery, but national lottery in the true sense." Zhang Chi said.

  Sunshine Lottery: Tightening System Cage and Promoting the Healthy Development of Industry

  Lottery funds are taken from the people, how to ensure that they are used by the people? How to plug the loopholes in the lottery public welfare fund and management operation?

  From perfecting the system to strengthening supervision, the management and use efficiency of lottery funds has been continuously improved in recent years. According to the relevant person in charge of the Comprehensive Department of the Ministry of Finance, lottery funds have been adjusted from special account management to inclusion in the budget in accordance with government fund management measures, and the announcement system for raising, distributing and using has been continuously improved, initially establishing a standardized, complete, open and transparent budget management system.

  At the same time, in the past two years, the state has intensified the audit and rectification of the lottery industry, urged the rectification and improvement of related problems, and investigated and dealt with the relevant responsible personnel.

  The most concerned thing is the announcement of the 2014 lottery fund audit published by the National Audit Office in June 2015. The audit involved 18 provinces, 228 provincial and municipal lottery sales organizations and 4,965 lottery public welfare fund-funded projects.

  Experts pointed out that an important reason for the frequent exposure of illegal use of lottery funds, extravagance and waste in various places was that lottery funds involved a wide range, funds were scattered, management and use were opaque, and there were many blind spots in supervision.

  Zeng Fanrong, an industry expert and founder of Pantone Information, said that managing and using the public welfare fund well is an inevitable requirement for maintaining the public welfare nature of lottery tickets. The key is to create a sunshine lottery ticket, and make the lottery account books, especially the public welfare fund account books, bright and clear, so that the use direction and requirements of each fund are clearer.

  In order to strengthen and standardize the management and use of lottery public welfare funds, the Ministry of Civil Affairs has formulated a series of rules and regulations on the management and use of public welfare funds, supervision and information disclosure. In June 2017, the Ministry of Civil Affairs issued a document to strengthen the management of lottery public welfare fund projects, clearly proposing to announce the use of funds to the public before the end of June each year.

  "Implementing the requirements of strictly administering the party in an all-round way is a political guarantee for doing a good job in welfare lottery, which can only be strengthened, not weakened." Feng Yaping said that in the new era, the Welfare Lottery System will continue to promote the building of a clean and honest government and the fight against corruption, sort out the risks of clean government in all aspects of welfare lottery issuance and sales management, and tighten the institutional cage. Zhang Chi believes that safety and integrity are the lifeline of sports lottery work, and it is necessary to integrate the construction of party style and clean government with business work, build a responsible, reliable, healthy and sustainable national public welfare lottery, and take every step of development in a down-to-earth manner.

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Real Home: Building Wuhan into a Social Experience Center of Fashion Tide Play in the Chinese Business World.

Viewpoint Network News:On January 29th, Wang Linpeng, Chairman and CEO of Easyhome Group, attended the opening ceremony of the 4th shopping center of Easyhome Group in China and the MALL- of Smart Life in the Chinese Business World-Wuhan Pengcheng Pinmao Shopping Center, and delivered a speech.

Wang Linpeng said that as a pioneer of Wuhan shopping center industry, Pinmao has become one of the most popular shopping centers after 18 years of development. This upgrade is a key project of Real Home, and it is also a major event for the Group to deepen the consumption field of the second growth curve.

Wang Linpeng emphasized that Easyhome is not only outstanding in the home furnishing industry, but also competitive in the shopping center industry. The upgrading of the smart life MALL in the Chinese business world takes the three innovative concepts of "new space, new retail and new life" as the breakthrough point, aiming at creating a 225,000-square-meter fashion social experience center for consumers.

According to the data, Easyhome Wuhan Zhongshang World is located in the south of Wu Chu Avenue and east of Wangchu Road, with a total area of about 300 mu and a total construction area of about 630,000 square meters. The first phase of the project covers an area of about 50 mu, with a total investment of about 1.06 billion yuan and a total construction area of 83,000 square meters.

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Real estate recovery can be expected

Lian Ping/Wen

In the first half of the year, the recovery of the real estate market was difficult. Real estate sales showed a positive signal at the beginning of the year and fell again in the second quarter. House prices generally bottomed out, new house prices generally showed signs of stabilization, and second-hand house prices continued to fall. The financial situation of housing enterprises is tight, land acquisition is cautious, and land transactions continue to grow negatively. The special loan of "Baojiaolou" promoted the continuous improvement of the completion end, the investment in new housing construction and Jian ‘an project was slow, and the decline in real estate investment narrowed slightly.

Looking forward to the second half of the year, the real estate market may still face a "headwind" in a short period of time. The Politburo meeting brought a long-lost warm wind to the market. Housing policy will increase support in the second half of the year. The interest rate of individual housing loan policy is expected to remain low, and the market interest rate may be slightly lower. It is estimated that the annual residential sales are still expected to achieve a slight positive growth, the overall house price will gradually stabilize, and the supply and demand structure of the land market will improve. It is expected that more effective positive policies will be introduced in the second half of the year to promote the "second half" of real estate projects and alleviate the debt problem of housing enterprises. It is expected that the decline in real estate investment in the whole year will be narrower than that in the first half of the year.

I. Market Operation Outlook in the Second Half of the Year

1. This round of real estate cycle tends to be weak recovery.

The real estate market did recover in the first half of the year. With the implementation of previous policies and measures, the dark moment of real estate has passed and the recovery channel has been opened. Although the first quarter of the property market is fleeting, the real estate industry still has the momentum of sustainable development. First, the policy is in a relatively supportive stage. The further implementation of the previous property market policy and the continued relaxation of the subsequent property market policy will continue to provide a relatively relaxed policy support environment for the real estate industry. Second, the income of residents is gradually improving. With the economic recovery, the per capita disposable income of urban residents increased by 5.4% in the first half of the year, up 1.4 percentage points from the first quarter. Third, the continuous advancement of new urbanization continues to provide effective demand for the real estate market. In 2022, China’s urbanization rate is 65.2%, and the household registration rate is around 47%, which is far from the average level of 80% in developed economies. In the coming period, China is still in the rapid development stage of new urbanization, and the huge demand potential released in this process will provide strong support for the real estate market. Fourth, the fading of factors such as epidemic disturbance has promoted the rapid release of the backlog of demand.

At present, the purchasing power of residential departments is not as good as similar cycles in the past. In the past two decades, there have been three negative growth in real estate sales area, in 2008, 2014 and 2019. Among them, 2008 was hit by the global financial crisis, when the growth rate of disposable income of urban households was above 14%; The growth rate of disposable income of urban households was around 8%-9% when real estate sales declined in the last two times, but now, after three years of epidemic, the growth rate of disposable income of urban households is only around 5%. The slowdown of residents’ income growth is one of the important factors to curb the expansion of housing demand.

Housing financial support policies are relatively mild. Mortgage interest rate policy, the rate of interest rate reduction is relatively limited. The inflection point of this round of mortgage interest rate began at the end of the third quarter of 2021, and by the end of the second quarter of 2023, the LPR was reduced by 45 basis points, and the personal housing provident fund loan interest rate was reduced by 15 basis points, with a total reduction of 60 basis points. Although this is related to the current management of the overall domestic bank loan interest rate level, it is relatively small compared with the previous 100 and 150 basis points.

Real estate developers actually get less financial support. Although since the third quarter of 2022, commercial banks have gradually improved their loans to housing enterprises under the promotion of the special loan of "guaranteed property" and the policy of "three arrows of finance", considering that the target of policy support is mainly high-quality housing enterprises, the financing difficulties of some small and medium-sized housing enterprises with relatively poor qualifications have not been effectively solved. By the end of the first half of 2023, the off-balance-sheet financing of real estate enterprises continued to decrease, and many other listed real estate enterprises were told by the exchange that there was a risk of delisting, and the private financing capacity was relatively lacking. In the first half of the year, the self-raised funds of real estate enterprises (accounting for 35% of the sources of housing enterprises’ funds in 2022) decreased by more than 20% year-on-year, which was very rare in the past.

Under the background of the real estate support policy of most local governments in China, the central bank, policy banks and state-owned banks have increased the investment in housing financial resources, and launched development loan support plans, rescue funds, rental housing financial loan support tools and so on. Due to the impact of the epidemic and the pressure of long-term debt of real estate enterprises, it has had a great impact on the two important sectors of the real estate market-the residential sector and the real estate enterprises. It is difficult for the real estate market to repair as quickly as in 2009, 2013 and 2016, and the recovery cycle of this round of real estate market is likely to be weaker than the previous recovery cycle.

Based on the comprehensive judgment, it is expected that the real estate market may be in a weak recovery situation in general during the year. With the support of relatively loose housing policy, the situation of further rapid decline in the short term has been alleviated, but compared with previous recovery cycles, there may be many twists and turns in the recovery process, and the poor actual capital turnover of some housing enterprises may lead to the overall real estate construction investment is difficult to improve comprehensively. The expected return of real estate investment comes at a time when the sustained recovery of commercial housing sales and external financial support are needed. The downside risks of investment still exist during the year, and the drag on economic growth still needs attention.

2. The real estate policy is expected to further increase support.

The real estate policy will remain warm in the second half of the year. In July, the Politburo meeting decided to "adapt to the new situation of great changes in the supply and demand of China’s real estate market and adjust and optimize real estate policies in a timely manner". The basic idea of supporting policies is to continue to focus on improving housing sales and activating demand. At the same time, on the basis of the existing conditions, the policy will enhance the ability of high-quality housing enterprises to acquire land and expand, strengthen the investment in the construction of new and guaranteed buildings, and prevent large-scale accidents of housing enterprises as much as possible. Under the policy background of "staying in a house without speculation" and "making policy for the city", all localities will further explore the introduction of policies conducive to the stabilization of the real estate market, so as to gradually realize the goal of "three stabilities" in the real estate market.

On the demand side, the adjustment method is mainly to lower the threshold of buying houses and increase transaction activity. The mortgage interest rate is expected to drop slightly. With the central bank lowering the LPR benchmark interest rate in June, the benchmark mortgage interest rate of commercial banks will be lowered accordingly, and the first and second home mortgage interest rates are expected to fall further. The restrictive housing purchase policy is expected to be further loosened. It is expected that more third-tier cities will follow Yangzhou’s practice in the second half of the year and gradually cancel previous measures such as restricting purchases, loans and sales to promote the recovery of the property market. There may be more cities adopting the second-hand housing transaction mode of "mortgage transfer", moderately lowering the tax rate of second-hand housing transactions and reducing the brokerage service rate. For the first-tier and second-tier housing market with tight supply and demand, it is not excluded to gradually and moderately cancel the restrictive housing purchase policy for some or all urban areas when necessary, and increase the housing purchase subsidy to boost the confidence of the housing transaction market.

On the supply side, the main ways of policy support are to ensure the reasonable financing needs of housing enterprises, do a good job in risk management and control of housing enterprises and optimize the land transaction system. At the end of June, the central bank and the General Administration of Financial Supervision extended the two important financing businesses of real estate enterprises until the end of 2024, and proposed that the next stage will keep the real estate financing reasonable and moderate, increase the financial support of Baojiaolou, and promote the marketization of industry risks. It is expected that relevant departments will speed up the examination and approval of bond financing and equity financing of housing enterprises, meet the reasonable financing needs of the industry (especially for high-quality housing enterprises), promote mergers and acquisitions of the industry, and continuously improve and optimize the assets and liabilities of housing enterprises. It is expected that the credit resources of "Baojiaolou" may increase in the second half of the year, which will accelerate the completion of commercial housing and the sale of existing homes. There is still room for improvement in the land market. It is expected that some big cities will gradually introduce high-quality land and increase the proportion of residential land supply. The rules of land auction may be loosened in terms of reducing the proportion of allocation or self-holding, the proportion of deposit, and the payment period, so as to reduce the funds occupied by real estate enterprises. Conditional cities may moderately increase the premium rate of land auction and increase the enthusiasm of real estate enterprises including private enterprises.

3. Investment confidence in the real estate market still needs to be boosted.

In the second half of the year, the sales of commercial housing may be suppressed first and then stabilized. At present, the foundation for the full recovery of the real estate market is not solid. Demand is mainly concentrated in first-tier cities and surrounding third-tier cities and key second-tier cities, and the housing demand accumulated over the past two years is expected to continue to be released. After the rapid release at the beginning of the year, it may enter a steady state in the remaining months, and the anxiety about the housing market may continue into the third quarter and become the lowest point in the year. In the fourth quarter, with the recovery of residents’ income and the completion of housing, it is expected to push up sales and pick up. The traditional "Golden September and Silver 10" market may be difficult to reproduce, but the high-end market in some big cities still has good appeal. The low base in the fourth quarter of 2022 will also help the growth of real estate sales in the fourth quarter technically. It is estimated that the sales area of commercial housing will increase slightly by about 2%-3% year-on-year, and the sales will turn from negative to positive.

The improvement of sales margin will help more cities to stop falling and stabilize housing prices. The month-on-month trend of commercial housing prices is basically synchronized with the performance of housing sales. It is expected that house prices may decline slightly in the third quarter and return to positive in the fourth quarter. The inventory of commercial housing in most second-and third-tier cities is at a relatively high level, and the process of destocking is relatively tortuous. Combined with the performance of similar cycles, it is estimated that by the end of the year, the price of new houses in China will increase by 1.5% year-on-year, the price of second-hand houses will increase by 0.5% year-on-year, and house prices in many cities will "turn from falling to rising". Housing prices in some big cities are relatively firm, which is due to the low inventory of existing commercial houses and the rising land prices in the past three to four quarters. It is estimated that the price of new houses in first-tier cities will increase by 3% year-on-year, and the price of second-hand houses will increase by 2% year-on-year.

The land market will still focus on big cities and their surrounding areas. Housing enterprises’ own interest expenses and debt repayment pressure are still not small. The main participants in the local auction market are still central enterprises and local state-owned enterprises with relatively stable styles. It is unlikely that private housing enterprises will significantly increase their land reserves during the year, but they may participate selectively in the second half of the year when the capital situation is relatively abundant. It is expected that some big cities will release more high-quality land plots. The central bank has indicated its support attitude towards the development loans of high-quality housing enterprises. Objectively, some high-quality housing enterprises also need to replenish their warehouses. According to estimates, the inventory (land reserve) of listed high-quality real estate enterprises is at a relatively low level. Based on the comprehensive calculation, the ratio of inventory to total assets of the top 30 real estate enterprises listed in A shares and H shares fell to 45.9% by the end of 2022, the second lowest since the epidemic in 2020. It is not difficult to explain why in the first half of 2023, state-owned enterprises such as China Resources, Poly and China Shipping ranked among the top three in terms of land acquisition amount during the year.

Confidence in real estate investment is still insufficient. Considering that the improvement of housing sales and land market is not fully improved, and most housing enterprises are still trapped and the financial situation is tight, the regional real estate investment mainly depends on the eastern coastal areas. From the perspective of the source of funds for housing enterprises, the incremental funds in the second half of the year mainly come from advance receipts, deposits and personal mortgage loans, and its growth rate is expected to improve slightly. The special loan for "Baojiaolou" will continue to provide support for the housing completion section. However, the off-balance-sheet "leverage reduction" behavior of housing enterprises may continue with a high probability, mainly because the balance of Chinese offshore US debt and trust will continue to decrease. With regard to the judgment of construction funds for projects under construction, it is expected that the extension of loans related to large-scale high-quality housing enterprises will be supported by banks, but the possibility of further capital injection by most small and medium-sized developers is low. Based on comprehensive judgment, it is expected that there will still be some downside risks in real estate investment in the second half of the year, and the pressure in the third quarter is relatively high. It is expected to rebound slightly in the fourth quarter, and the accumulated real estate investment in the whole year may fall by 7% year-on-year.

Second, the industry risk analysis

1, the macroeconomic impact of the real estate market downturn.

As a pillar industry of the national economy, real estate connects the two major demands of consumption and investment, and plays an important role in economic growth. According to statistics, real estate economic activities account for nearly 30% of GDP, real estate-related loans account for nearly 40% of bank credit, real estate-related income accounts for 50% of local comprehensive financial resources, and real estate accounts for 60% of urban residents’ assets. According to the model of Zhixin Research Institute, every 1% drop in real estate development investment will drag down the GDP growth rate by about 0.1 percentage points. In the first quarter, the real estate market turned down in the second quarter after a short period of spring. In the first half of the year, the decline in real estate investment dragged down the growth rate of fixed assets investment by 1.6 percentage points and the growth rate of total retail sales of consumer goods by 2.3 percentage points. It directly dragged down the GDP growth rate by about 0.4 percentage points, and indirectly dragged down GDP by about 0.5 percentage points; The negative impact of real estate-related activities on economic growth, especially on stimulating domestic demand, is remarkable. In the first half of the year, the growth rate of total retail sales of enterprises above designated size increased from 1.9% at the end of last year to 6.3%, but the growth rate of sales of products closely related to real estate was still lower than the average. For example, the sales growth rate of building and decoration materials, household appliances and audio-visual equipment, furniture, especially building products has not improved, but has further declined.

The drag of real estate investment on economic growth is expected to narrow slightly in the second half of the year, but it should not be taken lightly. Considering the financial pressure of housing enterprises, the low level of land acquisition and the pressure on the stock of Jian ‘an projects, it is difficult for real estate development investment to improve in the second half of the year. However, under the low cardinal utility in the same period last year, the year-on-year decline of real estate development investment will be narrowed from -7.9% in the first half of the year to -7%, and the drag of real estate on economic growth will also be slightly narrowed. It is estimated that investment in real estate development in the second half of the year may drag down investment in fixed assets by 1.6 percentage points, drag down social zero consumption by 2.1 percentage points, and drag down GDP growth by about 0.7 percentage points. According to the above calculation results, real estate investment may have a greater drag on GDP for the second consecutive year, which is really rare in the economic development of China in the past two decades. During this period, most real estate developers’ continuous reduction of balance sheets may imply the change of their main business objectives, that is, the change from actively expanding balance sheets to actively managing balance sheets. International experience shows that the formation of this trend may last for many years, in other words, the downward drag of real estate investment on the macro economy may continue further.

The land purchase fee may have a negative growth for three consecutive years, and the local government’s debt repayment pressure will increase. From January to June 2023, the land purchase fee was 2.1 trillion yuan, down 2.6% year-on-year; The corresponding local state-owned land transfer income was 1.87 trillion, down 20.9% year-on-year, and the decline may be further expanded in the second half of the year. Due to the continuous decline of land transfer income, the income of local government funds has also declined simultaneously, resulting in a decline in the proportion of these two incomes in the overall local fiscal revenue. By the end of June, 2023, the proportion of land transfer in the narrow sense of national fiscal revenue has dropped to only 13%, which is the lowest level in the past decade. It seems that the decline of land transfer revenue has little impact on national fiscal revenue. However, the decline in the scale and growth rate of land transfer income is actually a huge test for local finance. By the end of June, 2023, the proportion of land transfer revenue to local narrow fiscal revenue dropped to about 20%, and the proportion of local government fund revenue was 87%. In the three years since the introduction of the "Three Red Lines", the local government’s land transfer income has been negative for two consecutive years, and the land transfer income is likely to remain at a low level in the second half of the year, which means that the corresponding government fund expenditure projects have insufficient investment support. At present, the repayment guarantee multiple of local government special debt has been reduced to 3.5 times, and the repayment pressure of local government debt will continue to increase, which may induce urban investment companies in economically underdeveloped areas to face greater repayment pressure in the future, and does not rule out the possibility of local debt repayment delay or debt default.

2. The debt repayment pressure of housing enterprises cannot be ignored.

It is estimated that the outstanding debt of housing enterprises in the second half of the year is 369.2 billion yuan, a decrease of 126.7 billion yuan compared with the first half of the year, which is still no small challenge compared with revenue. Among them, in the third quarter, housing enterprises will usher in the second small peak of debt repayment in the year, which is still a big test for housing enterprises; In the fourth quarter, the debt repayment pressure of housing enterprises may be eased. It should be pointed out that the fluctuation of RMB exchange rate may lead to an increase of 5%-8% in the overall debt service cost of housing enterprises this year compared with last year.

Affected by delisting and debt default, there was a big funding gap in the special loan of "Baojiaolou" during the year. According to the public information of listed real estate enterprises that have been disclosed, in addition to the three companies that have been delisted in the first half of the year, there are currently six listed real estate enterprises in Shanghai and Shenzhen, and nine listed real estate enterprises in Hong Kong have suspended trading for more than 18 months before the end of the year, which may lead to the risk of triggering the exchange to issue a delisting warning letter. In view of the fact that many of the above-mentioned housing enterprises are well-known large and medium-sized housing enterprises, with a large number of projects and cities covered, and most of them have experienced problems such as debt default, project shutdown, significant decline in sales and tight cash flow. If the impact of delisting is superimposed, the difficulty of continuing to promote the task of "guaranteeing the delivery of buildings" may further increase, and it will have a certain impact on the smooth operation of the market. Based on financial calculations, including sales repayment ability, construction and installation costs, accounts payable and other indicators, it is estimated that the funding gap of "Baojiaolou" related to real estate enterprises that have been or are facing delisting risks may reach 400-500 billion yuan during the year.

3. Financial risks of housing enterprises need to be paid attention to.

At present, the interest rate of housing enterprises’ bank loans is higher than their return on investment. Due to factors such as epidemic disturbance, financing difficulties and periodicity, the return on investment of real estate enterprises has suddenly and rapidly declined since the fourth quarter of 2021, and it continues to be lower than the average loan interest rate of financial institutions. In history, only in the middle of 2011, there was a brief "cross" between the return on invested capital and the loan interest rate, but at that time, the return on invested capital of real estate enterprises was still at a relatively high level of more than 8%. According to statistics, the weighted return on investment capital (ROIC) of real estate enterprises listed on the mainland A-share market has rapidly dropped from 6%-8% in 2018-2020 to less than 4%, and it was 3% in the first quarter of 2023. Although the weighted average interest rate of RMB loans of financial institutions has gradually declined in the past three years, the overall loan interest rate has declined by about 100 basis points. By the end of the first quarter of 2023, the weighted average interest rate of loans will be 4.34%. That is to say, from the fourth quarter of 2021, for the relatively high-quality housing enterprises that can get loans from commercial banks, the on-balance-sheet credit cost begins to be higher than the return on investment. Perhaps in the short term, housing enterprises can fill the short-term liquidity gap through bank loans, but in the medium and long term, they will have to shrink credit to curb high costs. Therefore, the input cost is higher than the rate of return, which leads to a sharp contraction in the profits of housing enterprises in the past two years, and even some listed housing enterprises suffer losses, which is also an important reason for the non-performing loans of banking housing enterprises.

In recent years, the balance and non-performing rate of real estate loans of state-owned banks and large and medium-sized joint-stock commercial banks have been "Shuang Sheng". In order to actively respond to the policy call, commercial banks increased their credit support to housing enterprises in 2022, especially in the second half of the year. By the end of 2022, the credit balance of sample commercial banks to housing enterprises reached 6.4 trillion yuan, up 3.8% year-on-year, and the balance growth rate increased by 4.2 percentage points compared with the end of 2021. However, the increase in credit has not effectively reduced the scale and growth rate of non-performing loans of housing enterprises. At the end of 2022, the total non-performing loans of sample commercial banks and housing enterprises reached 268 billion yuan, a year-on-year increase of 68%; The non-performing loan ratio of housing enterprises rose to 4.2%, an increase of 1.6 percentage points from the end of 2021 and an increase of 3.3 percentage points from the end of 2019 before the epidemic. The rising rate of non-performing loans of commercial banks’ housing enterprises is caused by many factors, but the problem of "sequelae" after three years of epidemic is more prominent. By the end of 2022, the proportion of non-performing loans of housing enterprises in the total non-performing loans of commercial banks has risen to about 20%, even exceeding the level of non-performing loans of the four major housing enterprises during the subprime mortgage crisis in the United States from 2007 to 2009, which must be paid enough attention to.

It is very difficult for commercial banks to continuously increase credit support for housing enterprises. Usually, commercial banks have two ways to deal with non-performing loans. First, if the operating conditions of housing enterprises change positively with the improvement of housing sales, commercial banks will seek to solve the problem of non-performing loans by extending the loan period and allowing borrowers to extend their existing loans appropriately. The other is inclined to shrink and reduce the loan business of housing enterprises to reduce the scale of corresponding concern loans, but this may lead more housing enterprises to face more risk of debt default. In view of the large regional differences in the current national real estate market, some housing loans focusing on the real estate market in third-and fourth-tier cities may still be risky in the future.

Third, policy recommendations to maintain the healthy operation of the real estate market

The "July 24" Politburo meeting further strengthened the wording of supporting policies in the real estate field, and proposed "adjusting and optimizing real estate policies in a timely manner to adapt to the new situation in which the relationship between supply and demand in China’s real estate market has undergone major changes". This is of great significance to the real estate market and China’s economic recovery, and the real estate policy needs to be adjusted and optimized according to the actual situation.

At present, the real estate market is gradually turning from a comprehensive downturn to a recovery, but we still can’t underestimate the resistance and hidden risks faced by the recovery of the real estate market. The repair of residents’ balance sheets needs more patience, and the release rhythm of individual housing loans may be longer than before. To fully understand the risks of housing enterprises, real estate developers are facing operational difficulties, the increase of non-performing loans, financing sustainability and other issues that deserve more attention, and the whole is in the process of reducing leverage in the medium and long term. It is expected that some eligible first-tier and key second-tier cities in the second half of the year may cancel or moderately cancel the restrictive housing purchase policy and try to implement "one district, one policy"; The supply side will further increase the supply-side support of housing finance and effectively resolve the financial risks of housing enterprises. In order to better release the market demand and prevent and control the risks of housing enterprises, nine policy suggestions are put forward.

The first suggestion is to guide commercial banks to further provide stable housing credit support for residents. In view of the demand for rigid first suites, eligible cities can appropriately reduce the down payment ratio of mortgage loans, including key second-tier cities and some first-tier cities; Commercial banks can reduce the mortgage interest rate by "adding points"; Increase the relaxation of local provident fund policies, and the maximum amount of provident fund loans can be increased by 50,000-100,000 yuan. We will ensure that 2.3-2.5 trillion yuan of personal mortgage loans will be added throughout the year, which will drive the proportion of personal mortgage loans in commercial banks to increase by 0.2-0.3 percentage points.

The second proposal is to focus on supporting the demand for rigid housing and ensuring the lower purchase cost of the first suite. It is suggested that for cities with relatively low property market, the implementation space of preferential interest rate policy for first-home mortgage should be reserved or the lower limit of interest rate for first-home mortgage should be phased out. In order to reduce the pressure on commercial banks, the central government’s discount loan policy can be introduced to give financial subsidies to the lowered interest rates, and the implementation period is temporarily one year. According to the leverage leverage relationship between personal mortgage loans and housing sales in the past three years, the amount of mortgage loans involved is about 40 billion, and the corresponding amount of housing sales is about 250 billion yuan.

The third proposal is to give preferential loans to buyers who just need and improve their needs in stages. In order to alleviate the initial purchase cost of property buyers, it is suggested to implement a preferential repayment plan for personal mortgage loans and provident fund loans, with a loan interest rate reduced by 20% and a preferential period of two to three years. After the preferential period, commercial banks can negotiate with lenders to allocate this part of the early preferential loans to the rest of the period.

The fourth recommendation is that first-and second-tier cities should moderately loosen the policy of restricting purchases and loans to release demand, expand sales and recover funds. At present, the supply and demand structure of the real estate market has undergone tremendous changes. The public and society generally do not have a strong expectation of rising house prices, and the possibility of a sharp rise in house prices is small. At this time, the conditions for loosening the policy of restricting purchases and loans have been met. It is suggested that eligible cities can apply the policy of "recognizing houses but not loans". The national housing demand is mainly distributed in the first-and second-tier cities and the eastern coastal areas. After more than three years of the epidemic, the per capita disposable income in first-tier cities and second-tier provincial capitals increased by 5.6% annually, and the compound growth rate of primary school students was above 3%, which were significantly higher than the national average. Thanks to the support of industrial structure, social public services and high-quality educational resources, it also provides a good foundation for first-tier and key second-tier cities to bring more rigid and improved housing demand. Historical experience at home and abroad shows that relaxing restrictive measures, effectively increasing housing supply, actively controlling land prices and reasonably guiding market expectations will not lead to excessive rise in housing prices.

The fifth recommendation is to maintain reasonable financing support for high-quality housing enterprises. It is suggested that commercial banks speed up the approval and issuance of development loans and appropriately increase the proportion of development loans in the loan balance to meet the reasonable capital needs of high-quality housing enterprises. Encourage and promote large and medium-sized commercial banks to increase the provision of intentional comprehensive credit lines, and effectively implement the intention agreement signed with housing enterprises. It is suggested that 1.75-2 trillion yuan of bank housing development loans should be added throughout the year, and the proportion of development loans in the total credit stock of the banking system should be gradually increased to 6%-6.5%.

The sixth proposal is to increase the implementation of the targeted easing plan for housing enterprises, and steadily and orderly increase the scale of special loans, M&A loans and refinancing for "Baojiaolou". For high-quality housing enterprises, especially the top-ranked housing enterprises in China and real estate projects with complete documents, we will increase the financial support of banks for the "second half" of real estate project construction, and increase special loans from policy banks, M&A loans and refinancing from commercial banks. During the year, about 700 billion yuan of loans related to "Baojiaolou" were invested, which improved the cash flow pressure of related real estate enterprises and gradually stabilized their business expectations. Encourage financial institutions to carry out M&A loans in a steady and orderly manner, and focus on supporting high-quality housing enterprises to merge and acquire high-quality projects of housing enterprises with difficulties. It is suggested that banks should participate in M&A loans of about 300 billion yuan throughout the year. It is suggested that commercial banks appropriately increase the refinancing plan for housing enterprises and reduce the financing cost of housing enterprises by using lower refinancing interest rates.

Recommendation 7 is to intensify efforts to create a relaxed non-bank financial environment for housing enterprises and creatively use the "second and third arrows of housing financial support policy". Intensify efforts to dispose of non-performing loans in real estate and innovate transitional financial instruments for housing enterprises. Direct financial support can be increased for housing enterprises with relatively good qualifications, including the use of bonds, trusts, REITs, credit default swaps (private CDS) or credit risk mitigation certificates (CRMW). It is suggested to increase the scale of credit bonds issued by real estate enterprises in the mainland to 600-700 billion yuan in 2023, and the credit bonds issued in the first half of the year were only 280.4 billion yuan, down 0.4% year-on-year. For housing enterprises with relatively difficult operation and excellent stock assets, we can consider rationally using local poverty relief funds or introducing asset management company AMC to alleviate the short-term cash flow and debt pressure of this housing distribution enterprise and reduce its liquidity risk and debt default risk. It is suggested to expand the scope of equity financing of housing-related enterprises and related industries (including construction industry or industries closely related to the upstream and downstream of real estate construction), do a good job in restarting equity financing of well-run housing enterprises, and effectively play the direct financing function of the capital market.

Recommendation 8 is to explore the establishment of a national real estate fund to support the disposal of non-performing assets in the industry in the medium and long term. Due to the huge stock assets of real estate developers, in the medium and long term, due to the continuous decline in the return on net assets, the behavior of real estate enterprises to reduce leverage may continue for a long time. At present, there are nearly 10 mainland listed real estate enterprises that have received the delisting process letter from the exchange, with a total long-term loan scale of over 60 billion yuan and a total debt scale of over 100 billion yuan, which is highly likely to become non-performing loans of commercial banks in the future. If we only rely on policy banks and state-owned banks to undertake their non-performing loans, it may only be short-term, so we need policies to start in the medium and long term to prepare for the systematic "burden reduction" of the real estate industry. In order to make forward-looking preparations, it is suggested to study the establishment of a national real estate fund, with an initial scale of about 300 billion yuan, which roughly covers the current scale of non-performing loans of commercial banks and housing enterprises, and continue to inject capital in the following years to systematically and medium-and long-term deal with real estate financial risks.

Recommendation 9 is to effectively increase land supply in first-tier and key second-tier cities in the second half of the year. In the first half of 2023, the land supply area of first-tier cities and second-tier cities decreased by 15% and 19% respectively year-on-year. Insufficient land supply was an important factor that caused insufficient land transactions in the first half of the year. Judging from the land auction in the first half of the year, some big cities sold land at the top price, and the relevant high-quality housing enterprises were very enthusiastic about taking land. However, in view of the limited number of centralized land supply, the total amount of land transactions was relatively small. In the second half of the year, there were two or more times of centralized land supply in many big cities. Local governments should increase the quantity of land supply, improve the quality of land, better meet the land reserve needs of housing enterprises, and increase the market supply in a timely and effective manner.

(The author is the chief economist and dean of the research institute of Zhixin Investment)

Editor in Charge: Fang Fengjiao Editor in Chief: Cheng Kai

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Rugby: witness the blood boiling in the rain

Guangming Daily trainee reporter Li Jie Guangming Daily reporter Wang Dong
On the afternoon of September 18th, the autumn rain continued, and the women’s and men’s rugby sevens finals of the National Games were held in Xi ‘an Institute of Physical Education.
On September 18th, Shandong team beat Beijing team to win the men’s rugby sevens final. Guangming Daily reporter Guo Hongsong photo/bright picture
In the first women’s rugby final in the afternoon, the United team beat Jiangsu 32-0 and won the championship. At the recent Tokyo Olympic Games, China women’s rugby team won the Olympic qualification for the first time, and successfully broke through, beating the Russian Olympic team by 22-10, and finally won the seventh place in the event, historically entering the top eight, creating the best ranking in the history of Asian teams.
The United team that came back from the Tokyo Olympic Games continued its level and style in the Olympic Games. "In fact, this is the third time I have participated in the National Games. This is the first time I have won the championship. I am still very excited." Chen Keyi, a member of the joint team, said at the post-match press conference.
"After coming back from the Olympic Games, we were isolated. During that time, the training conditions were insufficient and we could only train indoors, but everyone did not relax and were fully preparing for the National Games." Chen Keyi said. "I am not surprised that they entered the top eight of the Olympic Games and won the championship this time." Yuan Fengdao, head coach of the Beijing rugby team, said, "Before the Olympic Games, they had a collective preparation for three years, which they deserved."
On September 18th, Shandong team beat Beijing team to win the men’s rugby sevens final. Guangming Daily reporter Guo Hongsong photo/bright picture
On September 18th, in the women’s rugby sevens final, the United team defeated Jiangsu team to win the championship. Guangming Daily reporter Guo Hongsong photo/bright picture
"Beijing team, good job!" "Shandong team, come on!" In the cheers of the stadium, the rugby men’s final started. At the beginning of the game, the Beijing team led the Shandong team by 7-0, but then the Shandong team counterattacked all the way, never giving the Beijing team a chance to score again, and finally defeated the Beijing team by 26-7 and won the championship.
"It’s really a pity today. We made great advantages at the beginning, but we didn’t seize the opportunity later, and there was also a loss of position. Coupled with the influence of rainy days, we didn’t play real strength." Li Xuebin, a member of the Beijing men’s football team, said sadly when he walked off the field.
"It’s not easy for us to come all the way. It has been 10 years since the Beijing men’s team was established in 2011. From the fifth place in the preliminaries to the runner-up, it is really hard to stand in the finals today. " Wang Chongyi, head coach of Beijing team, said, "We entered the finals this time, relying on strength and fighting bravely. The old teammates when the team was built, some retired, some transferred to other teams, and some became coaches like me. Only a few players stayed in the team, but they all became dad-level players. In order to do a good job in this National Games, they rarely went home to reunite with their families and spent most of their time in training. "
When talking about the vision of the future, Wang Zhongyi said: "In fact, everyone still has some ideas in their hearts when they reach the final. Who is not training hard to get to the highest podium? At present, I am very satisfied with winning the runner-up, but I think that in another four years, we still have a chance to hit the gold medal in the National Games. "
Rugby is called "the sport of the brave and the strong" and is very attractive. However, compared with Europe and the United States and other countries with traditional advantages in rugby, China’s rugby "soil" can be regarded as relatively barren. "The popularity of rugby in countries such as Britain and the United States can reach 90%, while in China it is less than 1%." Yuan Feng said.
Rugby originated from a football match in England in 1823. After 1839, rugby was gradually developed in Cambridge University and other schools, and inter-school competitions became more and more active. Later, it became very popular in Britain, America and other countries. In 1900, Coubertin, then president of the Olympic Committee, introduced rugby to the Olympic Games.
However, this sport started relatively late in China, and not many people paid attention to it. In December 1990, the first football team in China was established in China Agricultural University. Subsequently, rugby was gradually developed in some large and medium-sized cities in China.
Rugby sevens is a well-known game in China. The game lasts for 18 minutes, divided into two games, the first half is 9 minutes, the second half is 9 minutes, and there is a 2-minute break between the two games. This kind of competition is characterized by short single game time, fast change of games, fierce confrontation and strong appreciation.
In 2013, rugby sevens was added to the National Games, and many provinces began to actively form their own teams under this background. At present, China has 22 professional football teams.
Regarding the current situation of rugby development in China, Yuan Feng said: "Children in Britain and the United States have been exposed to rugby since they were six or seven years old, while athletes in our country often started to contact it at the age of seventeen or eighteen." Chen Keyi, who won the women’s rugby final this time, also admitted frankly that she started practicing rugby at the age of 15.
"Rugby requires very high physical fitness. Compared with foreign players, the physical fitness of Chinese players needs to be improved. In the face of absolute strength, it is meaningless to talk about technology." Yuan Fengdao said that in the follow-up training, physical fitness is still a very important part of systematic training.
Regarding the development of rugby in China, Ma Jiale, head coach of the Beijing Rugby Women’s Team, said that the rugby foundation in China is relatively weak, and he hoped that the state would support it in policy so that more outstanding people could be discovered and kept playing. The integration of sports and education is a powerful measure to cultivate talents, so that excellent players can not only play football, but also learn. If it can be implemented solidly, it will be very beneficial to the development of rugby in China.
Rugby is a highly antagonistic outdoor sport, and many people are afraid to take the first step. "At first, I was quite scared, especially when I wanted to pounce and be tackled, but I gradually overcame it in practice." Chen Keyi said, "For me, at first I was more concerned about skin color. Later, I fell in love with this sport and felt the charm of this sport. Now I feel that my body is beautiful."
Guangming Daily (September 19, 2021, 04 edition)
Source: Guangming Net-Guangming Daily
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