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Some live broadcasts have hidden ＂emotional traps＂. Are you really the anchor ＂family＂？

　　Our reporter Zhang Ni Our intern Liu Zhenxuan Workers’ Daily (August 9, 2022, 04 edition)

　　Reading tips

　　It has gradually become a living habit for consumers to buy goods in live webcasts. For the benefit, some anchors played emotional cards and used words and deductive routines to get fans to place orders. Many consumers spent a lot of money on this. Some experts pointed out that the chaos of live broadcast with goods needs to be rectified urgently. At the same time, consumers should also place orders rationally.

　　In the live broadcast room of a million fans in Aauto Quicker, the reporter saw such a "passionate scene" — — Accompanied by dynamic music and psychedelic lighting, the anchor affectionately shouted to the audience: "Family, everyone in this selection team stopped me from putting it on the shelves. Every time we sell more orders, we lose more money, but it is our long-cherished wish to send benefits to fans’ families. Come, link! "

　　In the online world, there are many people who fall into the "emotional trap" out of their trust in the anchor. In this case, the products they buy are not necessarily what they really need, and the quality and after-sales problems of the products are not uncommon.

　　"Family" caught in the emotional whirlpool

　　Lao Li, a 46-year-old company employee, sometimes watches the live broadcast of an anchor with 7 million fans in Tik Tok at night, and the online audience in her studio is close to one million at the most.

　　According to Lao Li, the live broadcast content of this anchor is very rich. Watching her play PK with others makes her passionate and keeps praising her. "One night when I was playing PK with a female anchor, I ordered a tea in her live room. She said that this is to fight for the dignity of herself and her family in the live broadcast room. She asked us not to brush gifts, but only to support the products of e-commerce. " Lao Li said that he was particularly excited at that time and felt that she was too difficult. He must support her. The price of tea was not expensive, but after receiving tea, he found that it was all tea stalks and could not be drunk at all.

　　When the reporter opened Lao Li’s Tik Tok purchase record and wanted to check the user’s feedback of the product, the product page display was invalid.

　　"In fact, there are many such situations. Many people in our fan base will feedback the quality problems in the group after receiving the goods, but no one cares about us at all, so I will never watch her live again." Lao Li said.

　　Because fans like to watch each other’s PK, in order to maintain the traffic data and live broadcast benefits, some anchors will choose to "play scripts" to create topics to bring goods, birthdays, engagements, and even a word and a dress will become their hype gimmicks.

　　In addition to PK anchor’s "family-style" emotional marketing, the reporter also found that most live broadcast rooms with goods will use music, words and help broadcast to incite emotions. Some anchors will tell the audience that this is a unique "mechanism", and there is not much stock left, so they must place an order immediately, thus giving the audience a psychological "sense of crisis" in purchasing.

　　"Big brands give some anchors ‘ Mechanism ’ It doesn’t mean ‘ dedicated to one anchor and given to all anchors. Mechanism ’ All the same, consumers must be able to identify the anchor’s words and don’t be led by the nose. " A practitioner in the e-commerce industry said.

　　When watching the live broadcast, the reporter found that when some anchors are selling products, after all the products are explained in a circular way, the products that were previously sold out will appear in the shopping cart again, and then the blogger will tell the fans again that this is the last inventory, so they must place an order immediately. After this process is repeated several times, the products will either be sold out or continue to be sold in the form of pre-sale.

　　The above-mentioned insiders said that because the live broadcast with goods lasts for several hours and the content is relatively simple, most consumers quit the live broadcast room after buying it and will not watch it for a long time. This has kept many consumers in the dark and it is difficult to find the routine.

　　Don’t let bad money drive out good money.

　　Yang Siyu is an anchor with 100,000 fans in Tik Tok, and an entrepreneur who runs skin care companies and brands. Fans call him "Grass".

　　"Take the beauty live broadcast as an example. After we send the products to the anchor, the responsible anchor will communicate with us about the experience, product formula mechanism, product packaging materials and other details, and will pass the heavy assessment before going to the live broadcast room. We will also communicate customer feedback with the anchor and adjust our products and cooperation plans. However, some anchors will skip these links and directly choose some OEM products with their own traffic and high commission. " Yang Siyu said. The essence of live broadcast with goods is still a form of shopping, and its flow logic should be a two-way consideration of "high-quality anchor+high-quality products", and should not be a dramatic emotional mobilization. From anchor selection to user ordering, we should adhere to the rationality of shopping around.

　　"I hope that in the future, the live broadcast platform can support more high-quality e-commerce experts, and more people in the industry can dare to speak out, so as not to let bad money drive out good money." Yang Siyu said that in order to quickly realize the realization of cash, after the account is made, many anchors will embark on the shortcut of "setting up people" and "harvesting" fans with emotion. Those anchors who insist on content output will not attract traffic because of strict product selection, and the live broadcast data is often bleak.

　　In addition, in order to meet the anchor’s commission requirements, some brands will continue to reduce the cost of their own product research and development and increase marketing expenses, which will lead to the decline in the quality of products that consumers get.

　　Strengthen supervision and guide correctly.

　　"At that time, your head didn’t hurt, nor did your cervical vertebrae, nor did you toss and turn in the sleepless night. At that time, your parents were still in good health. They were young, safe and happy, and grandparents were with you. You don’t really think about corn, you are thinking about yourself. " This is an impromptu explanation given by an anchor during the live broadcast of corn with goods, which caused tens of thousands of netizens to cry and once rushed to the hot search list.

　　Dong Yuhui, the former New Oriental English teacher, said this. Together with teachers like yoyo and Dunton, he became the resident anchor of the East Selection Live Room.

　　The reporter found that there was no script in the Oriental selection live broadcast room, and the anchor was not screaming at the top of his lungs. With soft music, he talked about products, astronomy and poetry, and he could get excellent sales.

　　"I never watched the live broadcast with goods before, and I felt particularly fake. After I accidentally saw the live broadcast of these young people, a person who never bought anything in the live broadcast room began to place an order. Their live broadcast made me feel happy and calm, because I not only bought my favorite products in this live broadcast room, but also ‘ Buy ’ To knowledge. " A treasure mom fan in the Oriental selection live broadcast room said.

　　"Starting from the current situation of the industry, under the premise of complying with relevant laws and regulations, practitioners in the live broadcast industry should look for breakthroughs from the incision of improving the ability to control users. Avoiding emotional temptation is not to deny emotions. High-level emotional design should be based on accurate insight into user needs. " Wei Baotao, executive director of China Advertising Education Research Association and director of advertising department of School of Journalism and Communication, Liaoning University, said.

　　Under the rectification of the relevant state departments, the atmosphere of the live broadcast industry has obviously improved, but there are still many banned anchors who continue to squeeze the remaining favorite values of fans by means of secret forms such as "the master is blocked and the apprentice broadcasts". Such live broadcast poses new challenges to the subsequent industry rectification.

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[Popular science hotspots] Noisy hot search! Don’t eat breakfast VS don’t eat dinner, which has a greater impact on the body？

The following article comes from China, the author Ruan Guangfeng.

Cop China.

Public science popularization and scientific communication

In the fast-paced modern life, many people often choose to skip a meal because of time constraints or other reasons. Among them, skipping breakfast and skipping dinner are two common phenomena. A few days ago, the topic # Is skipping breakfast more harmful than skipping dinner? # boarded a hot search in Weibo, which triggered a hot discussion among netizens.

So, what kind of influence will such eating habits have on the body? Skipping breakfast VS skipping dinner, which has a greater impact on your health?

Image source: Weibo screenshot

What’s wrong with skipping breakfast?

As the saying goes, a day’s plan lies in the morning. So we all take breakfast very seriously. However, due to the accelerating pace of life, more and more people often can’t eat breakfast, let alone eat breakfast badly.

As the first meal of the day, breakfast is very important for dietary nutrition intake, health status and work or study efficiency. Eating breakfast every day is also a healthy lifestyle advocated by the World Health Organization (WHO). Breakfast takes the longest time from the previous meal and consumes a lot of energy. If you don’t eat breakfast, it may lead to unbalanced nutrition. It can also lead to hunger, reduce brain excitability, slow response and inattention, and affect work and study efficiency.

It is good for health to form the habit of eating breakfast regularly. Many studies have found that eating breakfast regularly has a negative correlation with obesity and cardiovascular diseases. China’s dietary guidelines also point out that a reasonable diet can reduce the risk of cardiovascular diseases, and eating breakfast regularly is also part of a reasonable diet, so it is very important.

However, many people don’t eat breakfast well enough. According to the Survey Report on Breakfast Diet of China Residents, 35% of Chinese people can’t eat breakfast every day; Even if they can have breakfast, many people don’t eat healthily. There are 55% people who have less than three kinds of food for breakfast every day, and 42% people can’t get it in 10 minutes, so it is difficult to achieve a balanced diet.

What’s wrong with skipping dinner?

Of the three meals a day, we usually think that dinner is the least important.

In fact, if you really skip dinner at all, it will also do harm to your health. The most direct and obvious thing is-hunger, which leads to malnutrition.

After all, the energy and nutrition that our human body needs every day are almost the same. If we don’t eat a certain meal and don’t eat much at other times, it will definitely not be enough. Slowly, it will be exhausted, and hunger will increase sharply, which will affect the quality of sleep and make it difficult for people to fall asleep or sleep lightly.

If you don’t eat dinner simply and rudely, other living habits will remain the same as usual, and malnutrition will occur in the long run. For example, you may be listless, physically exhausted, depressed, and pale … These are all manifestations of malnutrition.

However, some patients with special diseases, such as peptic ulcer, or people who work at special time (such as three shifts and night shift), skipping dinner will have a greater impact on them.

Therefore, from the health point of view, you should also try to arrange your three meals a day regularly, and you can’t have less dinner.

Which is more important, breakfast or dinner?

The field of chrononutrition is exploring this problem.

Temporal nutrition is a new research field in recent years, which studies how factors such as food intake time, diet pattern and eating frequency affect the metabolism, energy balance and health status of the body. Over the years, it has been found that the time to eat breakfast and dinner will have a certain impact on health.

Studies have found that skipping breakfast is related to the increased risk of circulatory diseases and all-cause death in men and the increased risk of all-cause death in women; Habitual skipping breakfast is associated with an increased risk of gastrointestinal cancers, including esophageal cancer, gastric cancer, colorectal cancer, liver cancer, gallbladder cancer and extrahepatic cholangiocarcinoma; Skipping breakfast will increase the risk of cardiovascular disease and all-cause mortality.

Dinner is also important. For example, some studies have found that eating dinner after 9 o’clock increases the risk of cancer. Eating dinner before 9 o’clock every night can reduce the comprehensive cancer risk by about 25%, and at the same time, compared with going to bed immediately after meals, sleeping after meals for 2 hours or more can reduce the risk of breast cancer and prostate cancer by 20%. Eating only one meal a day is associated with a higher risk of death, while skipping lunch or dinner especially increases the risk of cardiovascular disease.

These studies are still being explored and need further argumentation. However, judging from the current voice in the field of nutrition, it is generally believed that a regular diet is more beneficial to health.

According to the report of American Dietary Guidelines, Americans who eat three meals a day have higher dietary quality than those who eat two meals a day, which is attributed to the relatively large intake of vegetables, green leafy vegetables, fruits, whole grains and dairy products.

The American Heart Association (AHA) summarized the effects of specific dietary patterns on the health markers of cardiac metabolism, including obesity, blood lipid level, insulin resistance and blood pressure. The results showed that skipping breakfast, intermittent fasting, eating frequency (daily eating times) and eating time were the dietary patterns that affected the health markers of cardiac metabolism. Irregular eating patterns are not conducive to maintaining good cardiac metabolic health.

Therefore, it is suggested that people should consciously formulate a good eating pattern, whether it is breakfast or dinner, and develop a regular eating habit of three meals.

Finally, as a staff member in the field of food and nutrition, I would like to give you some suggestions:

1. Give yourself some time: Please give yourself some time for breakfast or dinner. Even if you simply eat a bowl of porridge, an egg, or a piece of bread and a glass of milk, you can provide your body with the energy and nutrition you need.

2. Gradually improve the level of nutrition: Many people are really busy and don’t have much time to prepare breakfast or dinner, but they can start slowly and try their best to diversify their food and promote a balanced nutrition. Dietary guidelines suggest that we eat 12 kinds of food every day and 25 kinds of food every week. Therefore, there should not be too few kinds of food every day. It is suggested that we should try our best to have high-quality protein such as vegetables, fruit staple food and meat, instead of all big fish and big meat.

3. Pay attention to your body’s feelings: When you feel hungry or uncomfortable, don’t ignore it. This is a signal from your body that you need to supplement energy and nutrition. Please respect your body’s feelings and provide it with the food it needs in time.

4. Keep a positive attitude: the change of eating habits is not achieved overnight, it takes time and persistence. In this process, please keep a positive attitude and patience, and believe that your efforts will bring good health and a better life.

references

[1] Flanagan A, Bechtold DA, Pot GK, Johnston JD. Chrono-nutrition: From molecular and neuronal mechanisms to human epidemiology and timed feeding patterns. J Neurochem. 2021 Apr; 157(1):53-72. doi: 10.1111/jnc.15246. Epub 2020 Dec 10. PMID: 33222161.

[2] Chrononutrition: Meal time is very important for your health |NHLBI, National Institutes of Health (nih.gov)

[3] Yokoyama Y, Onishi K, Hosoda T, Amano H, Otani S, Kurozawa Y, Tamakoshi A. Skipping Breakfast and Risk of Mortality from Cancer, Circulatory Diseases and All Causes: Findings from the Japan Collaborative Cohort Study. Yonago Acta Med. 2016 Mar; 59(1):55-60. Epub 2016 Apr 1. Erratum in: Yonago Acta Med. 2019 Dec 28; 62(4):308. PMID: 27046951; PMCID: PMC4816749.

[4] Liu, T., Wang, Y., Wang, X. et al. Habitually Skipping Breakfast Is Associated with the Risk of Gastrointestinal Cancers: Evidence from the Kailuan Cohort Study. J GEN INTERN MED 38, 2527–2536 (2023). https://doi.org/10.1007/s11606-023-08094-7

[5] Chen H, Zhang B, Ge Y, Shi H, Song S, Xue W, Li J, Fu K, Chen X, Teng W, Tian L. Association between skipping breakfast and risk of cardiovascular disease and all cause mortality: A meta-analysis. Clin Nutr. 2020 Oct; 39(10):2982-2988. doi: 10.1016/j.clnu.2020.02.004. Epub 2020 Feb 17. PMID: 32085933.

[6] Kogevinas, M., Espinosa, A., Castelló, A., Gómez-Acebo, I., Guevara, M., Martin, V., Amiano, P., Alguacil, J., Peiro, R., Moreno, V., Costas, L., Fernández-Tardón, G., Jimenez, J.J., Marcos-Gragera, R., Perez-Gomez, B., Llorca, J., Moreno-Iribas, C., Fernández-Villa, T., Oribe, M., Aragones, N., Papantoniou, K., Pollán, M., Castano-Vinyals, G. and Romaguera, D. (2018), Effect of mistimed eating patterns on breast and prostate cancer risk (MCC-Spain Study). Int. J. Cancer, 143: 2380-2389. https://doi.org/10.1002/ijc.31649

[7] DOI:https://doi.org/10.1016/j.jand.2022.08.11

[8] USDA. 2020 dietary guidelines advisory committee systematic reviews.Part D. Chapter 13: Frequency of Eating

[9] St-Onge MP, Ard J, Baskin ML, Chiuve SE, Johnson HM, Kris-Etherton P, Varady K; American Heart Association Obesity Committee of the Council on Lifestyle and Cardiometabolic Health; Council on Cardiovascular Disease in the Young; Council on Clinical Cardiology; and Stroke Council. Meal Timing and Frequency: Implications for Cardiovascular Disease Prevention: A Scientific Statement From the American Heart Association. Circulation. 2017 Feb 28; 135(9):e96-e121. doi: 10.1161/CIR.0000000000000476.

Source | Popular Science China

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Community group buying welcomes new players, and the industry war is coming back？

Text |Tech Planet Lin Jing Wang Lin

Before the epidemic prevention and control was released, the maximum number of group purchases in the community could reach 600 a day, which could not be put in a 10-square-meter dry cleaner in Liu Miao, and the sorted goods piled up all the way to the door. Now, on the list of heads she shows to Tech Planet, there are an average of 100 to more than 200 orders per day, which has dropped sharply.

As a key bridge between the community group buying platform and users, the situation of the head of the group reflects the current situation of the community group buying track to some extent.

After the group-buying war in the community, nowadays, it is called "the new third group" and "the third group", and the life of the tenth group and the same journey has collapsed, leaving only the prosperity and optimization. Profitability has become the primary task of the platform. With the recovery of offline merchants, community group buying is also facing new challenges.

However, JD.COM has recently "killed" the group purchase in the community again, renaming Jingxi Pinpin as JD.COM Pinpin, and choosing Hefei as the first stop to expand the city. A local head of Hefei said, "JD.COM BD (Business Development) personally came to the door to talk about the cooperation of heads. They will select heads who have done well on other platforms and directly invite them to become the head of JD.COM."

Although Jingxi Pinpin had not been laid out in Hefei before, in the head’s view, the renamed "JD.COM Pinpin" was endorsed by the word JD.COM, with obvious brand power and rich incentives for innovation, and it broke the order on the first day. According to her observation, JD.COM’s capacity and other aspects have not kept up, and some commodities are out of stock.

When the whole track has died down, will the community group buying rekindle the war with JD.COM?

After the 01 fierce battle subsided, the only pioneer

Withdrawal from the city and contraction are the key words of community group buying track in the past year. The US delegation is preferably evacuated from Beijing and four northwestern provinces (Gansu, Qinghai, Xinjiang and Ningxia), and currently covers more than 20 key provinces. Xingsheng prefers to retreat from the 17 provinces with the highest peak. At present, its business is only in six provinces: Shaanxi, Hubei, Hunan, Guangxi, Jiangxi and Guangdong. Buying more vegetables has the widest coverage at present, covering 31 provinces and cities except Tibet.

Nowadays, apart from group buying in the community, Xingsheng Youxuan APP has also added the business of "Yuanben Mall", which is an e-commerce platform similar to Taobao, involving clothing, shoes and bags, department stores, food, electrical appliances, jewelry and other categories, mainly taking the cost-effective route. For example, a T-shirt for women ranges from 9 yuan to 40 yuan.

Figure: Screenshot of Xingsheng Preferred APP

According to an employee who resigned from Xingsheng, "Yuanben Mall" is Xingsheng’s preferred cooperation with external companies. In her view, categories that were not available before, such as clothing, can increase revenue for the company. A head of Xingsheng Preferred Group said that its staff had introduced new business because the single quantity was eroded by some competitors.

In today’s "new three groups", the US group preferred and bought more food as the two major heads, and competed for the "top spot" in the past year. According to the research data of Guojin Securities, as of the first half of 2022, the market share of community group buying preferred by Meituan reached 38%, second only to 45% of buying more food.

From the perspective of organizational structure, the "No.1 position" of community group buying has also changed. According to "Late", at the beginning of last year, Guo Wanhuai, vice president of Meituan, took over the fast donkey, food shopping and optimization business from Chen Liang, former senior vice president of Meituan and member of S-team, the highest decision-making body. She made a series of arrangements for Meituan’s optimization and transferred the more effective fast donkey management team to the optimization. At the same time, Meituan preferred to abolish the large-scale system and adjust the five major regions (North China, South China, East China, Central China and West China) to 17 regions, which have more decision-making power and are responsible for their own profits and losses.

According to Shenwang, since September last year, Temu, a cross-border e-commerce business, has been one of the most important strategic projects in Pinduoduo, led by Gu Yaoxian, the main person in charge of buying more vegetables.

With the full liberalization of the epidemic, retaining existing customers has become a top priority for community group buying platforms. In some areas, many people who buy more vegetables and choose the best leaders of the US delegation told Tech Planet that after the epidemic was released, the platform adjusted the latest rules in time. Originally, the commission was mainly calculated according to the order quantity. Now, users must enter through the link shared by the leader. As long as the order amount exceeds 1 yuan, the leader can get a commission of 1 to 2 yuan through this user.

When the whole track stopped, unlike the subsidy war and the influx of capital in the past, JD.COM restarted the community group buying business, which was inseparable from the sinking strategy of the whole group.

In 618 this year, Xu Ran, the new CEO of JD.COM Group, who made her first public appearance, revealed the next strategic task of the Group. Among them, sinking the market has become one of JD.COM’s three major strategies and was first mentioned. Xin Lijun, CEO of JD.COM Retail, once put forward one of the four must-win battles of JD.COM Retail 2023 in JD.COM, which is also sinking the market.

To create a low-cost mind, community group buying is undoubtedly one of the important starting points. In the past, the community group buying business in JD.COM made a rough progress. Jingxi, once led by Liu Qiangdong personally, went through the personnel adjustment and withdrew from the city, leaving only two markets, Langfang and Beijing.

In terms of organizational structure, JD.COM now belongs to the newly established Innovation Retail Department of JD.COM Group, which is headed by Yan Xiaobing, a veteran who returned to JD.COM, and reports to Xu Ran, CEO of JD.COM Group.

Compared with the radical expansion of the city, JD.COM’s spell is now a small step. A head of Hefei revealed to Tech Planet that JD.COM began to recruit heads in mid-July. Judging from the current Hefei new site, JD.COM’s spelling is still carried out through the head mode, and there are still too many innovations in the business model.

For JD.COM, high-quality logistics experience and rich 3C categories have made it accumulate huge high-net-worth users’ minds, but they have also become shortcomings in exploring the sinking market. Moreover, in the "short-chain logistics" of community group buying, JD.COM can’t directly use the advantages of the previous warehouse network distribution system.

In the eyes of a consumer investor, community group buying competes for supply chain and efficiency, and wins by scale. After the reshuffle of the industry, the pattern has been initially determined. JD.COM will enter the game at this time and must find a new breakthrough to have a certain chance of winning.

Zhuang Shuai, an e-commerce retail analyst, believes that JD.COM’s brand image, supply chain advantages and self-operated logistics are all great advantages, but JD.COM has not accumulated particularly good methods and teams in social organization management (the head of the group is a freelancer, not a direct employee) and head expansion, and the organizational structure and process cannot well support the business model of community group buying, so it needs to be adjusted and optimized accordingly.

The bitter business of "bending down to pick up steel shovel" ushered in a new rival of "group shop"?

Community group buying, which carries the ambitions of Internet giants, is actually a bitter business. Yang Yi, an investor who entered the community group purchase in the early days, once calculated an account. The gross profit of the goods selected by Prosperity is around 20 points, and the profit rate of each order is only two or three points after deducting the commission and performance fees of the store. The customer’s unit price is ten yuan, and each order can only earn a few cents.

"Purchasing-warehousing-distribution-outlet-head -C (consumer), which involves too many links, the supply chain process is too long, and if the business process is not completely run through, the loss rate of fresh food is too high", an original orange heart optimization middle-level once analyzed to Tech Planet. This means that the homework that Internet manufacturers need to do most may be how to operate finely, and the price difference of a catty of vegetables should be considered by a few cents.

This seems to be not good for the big Internet companies. They still use the money-burning subsidies that they have always been good at for the market, shouting that there is no upper limit for investment and All In slogans, and it is easy to fall into the quagmire of losses.

Judging from the financial report data, from 2021 to 2022, the operating losses of the new business represented by Meituan Youxuan were 35.9 billion yuan and 28.4 billion yuan respectively. Previously, the financial report data released by JD.COM Group showed that in 2021, when Jingxi made every effort to expand the market, the accumulated loss of new business in JD.COM reached 10.6 billion yuan.

In the past year, players from all walks of life have relied on their own resource advantages to explore. Buy more vegetables relying on the advantages of the original supply chain of agricultural products, and build a low-price model with the help of the supply chain advantages of direct source mining; Meituan’s optimization is to change its positioning to "Tomorrow’s Day" supermarket. One advantage is that from fresh labels to supermarkets, it can cover more categories and SKUs and enhance gross profit; Amoy Caicai merged with Amoy Xianda (an instant retail business with one-hour delivery) and changed its name to Taobao to buy vegetables. This can effectively avoid traffic dispersion and reduce product distribution costs and commodity procurement costs.

According to "Late" news, as of June this year, except Sichuan, Chongqing, Guangdong, Xiangbei and Hangzhou, at present, the gross profit of buying more vegetables has turned positive in other regions of the country, but the US Mission has not yet achieved gross profit.

In addition, when the big Internet companies are caught in a profit quagmire, the group store model has become a new trend in 2023, mainly based on local group buying platforms. At present, Shijiazhuang’s "Jamlom Home" has opened more than 600 group stores all over the country, and the number of stores in Miaomeilian and Meilin Taotao has exceeded hundreds. In March of this year, Zhihua Zhiguo started the group store business and plans to open 1000 stores nationwide.

Different from the traditional community group purchase, in the group store mode, the head of the group is equivalent to the franchisee of the platform, no longer relying on commissions, but relying on the difference between the purchase and sale of goods to make money. This makes the community group buying platform itself reduce the financial pressure.

An investment promoter who "arrived home from Jamlom" introduced to Tech Planet that it was mainly aimed at middle-aged and elderly people, and Jamlom’s secret book of arriving home was "violent innovation" in the early stage. The new team leader needs to pay a promotion fee of 10,000 yuan. On the opening day, the headquarters will send employees to quickly set up a private domain group by distributing leaflets, and continue to pull new products through "a few kilograms of potatoes for one dollar".

The operation and maintenance of the WeChat group is the key. The head of the group also needs to "warm up" irregularly, take out part of the turnover regularly, and carry out new discount activities to ensure the stickiness of users. In addition, Jamlom’s home business has also been expanded to local life services such as eating, drinking and having fun, and the original private domain traffic has been directed to package tours and home service with higher unit price, thus achieving "everything can be organized".

According to Lingwu Media, Xingsheng Youxuan has set up a group store business unit, which is one of its key strategies in the next three years, and plans to open 100,000 group stores by the end of 2024.

03 tens of billions of investment, far from the end.

There has never been a shortage of challengers in the trillion-scale fresh retail. They used to be full of pride, but the fate of the challengers was not smooth. There were only 55 employees, and the daily fresh food that was once on the verge of delisting, Yiguo Fresh, and the ten clubs invested by Ali were all lost in the fresh track.

Even so, it can’t stop the enthusiasm of Internet companies, especially after "picking the drooping fruits". The year of 2020, when both Meituan and Pinduoduo attacked on a large scale, was the brightest year for community group buying. In this year, Meituan invested tens of billions in community group buying.

The optimization business has brought high user growth to Meituan. As of December 31, 2021, the number of trading users of Meituan was 690 million, an increase of 35.2% compared with 510 million in the same period of last year. However, on the other hand, it has also brought huge losses. The new business where Meituan is optimized is one of the business sectors with the largest losses.

Meituan hopes to infiltrate users in the fourth and fifth tier cities by optimizing them, with a view to transforming them into users of take-away and wine tours. However, the consistency between community group purchase and take-out/wine tour is poor, with the unit price of the former being around 30 yuan, while the unit price of take-out is around 50 yuan.

However, the US Mission did not give up. Compared with elephant fresh food, food encyclopedia, etc., optimization has been the most successful exploration of the US Mission in the field of fresh food. In June this year, after nearly two years of "reducing costs and increasing efficiency", Meituan preferred to restart its growth strategy.

A person in charge of a community group buying cloud warehouse told Tech Planet that the number of dealers who buy more food is decreasing now. In his warehouse, the GMV preferred by Meituan has surpassed that of buying more food, but the gross profit of buying more food is higher.

A partial victory does not mean the end. In his area, buying more food was profitable as early as a year ago. Not only that, according to "Late" report, a number of secondary market analysts predict that in 2022, buying more vegetables will realize the gross profit (commodity price minus purchase price, local operating costs, etc.) of half of the provinces and regions in China.

Now, Pinduoduo has devoted his energy to Temu, and many shopkeepers have become Temu’s investment promotion personnel, who send out investment promotion advertisements in the circle of friends every day.

Compared with Meituan’s optimization, Pinduoduo didn’t even make a separate APP for buying more food, because the original main APP crowd was enough to meet the user portrait of community group purchase, which meant higher efficiency of new shopping. In addition, the original accumulation in the agricultural products industry has made Pinduoduo more familiar with the supply chain.

HAYDEN CAPITAL estimates that buying more vegetables will achieve overall profit from 2023. According to conservative estimates, by 2025, this business will contribute at least about 14 billion yuan of earnings before interest and tax to Pinduoduo. This will become another big profit source for Pinduoduo, providing sufficient food and grass for its cross-border business exploration.

In addition to the "New Three Groups" of Internet giants, Xingsheng Youxuan is the only startup company that has successfully resisted the "Li Bao" of Internet giants. Community group buying is its core business and is related to the company’s lifeline.

No enterprise, whether it is a big Internet company or a survivor of the "Old Three Group", is willing to give up. Community group buying bears the ambitions of Internet companies for fresh retail and the lifeblood of startups. Even if everyone knows that it is extremely difficult to make money in the field of fresh food.

(Liu Miao is a pseudonym in the text)

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＂Xiaomi car price＂ rushed to the hot search, and Lei Jun responded： It is impossible to 99,000, and 149,000 is needless to say. The pricing is indeed a bit expensive. We must respect technology.

At the Xiaomi Automobile Technology Conference on December 28th, Lei Jun, the founder of Xiaomi Group, said that many people hoped that the price of Xiaomi SU7 would be 99,000 yuan and 149,000 yuan, but this was impossible in terms of battery configuration and automobile performance.

Lei Jun revealed some information of Xiaomi’s first model SU7: Xiaomi SU7 can achieve 0-100km/h acceleration of 2.78 seconds, which is 2.93 seconds higher than that of Porsche Taycan Turbo. Using Kirin battery in cooperation with Contemporary Amperex Technology Co., Limited will cost hundreds of thousands.

"So don’t shout 99 thousand (millet SU7 price), it is impossible, and 149 thousand is needless to say. We still have to respect technology. " Lei Jun said. "Xiaomi SU7 believes that the pricing is indeed a bit expensive, but it will definitely make everyone feel reasonable and the experience will exceed expectations."

In addition, Lei Jun said: "We originally planned to release it in August, and even the PPT was ready. As a result, it was postponed to today, and the friend released 22,000 rpm motors last month. At that time, I was still thinking about how to open this conference. Today, I want to release the third motor V8s of Xiaomi. At the press conference, friends said that they still have 3,000 revolutions to unlock. Today, we directly unlock the peak performance of global motors. "

In the face of the fact that Xiaomi has not been officially released, Lei Jun said: "We still have to do a lot of tests to ensure foolproof. In fact, our car has been mass-produced in small batches."

On December 28th, the filing website "xiaomiev.com" of Xiaomi Automobile Technology Co., Ltd. was launched. According to the enterprise search APP, the website passed the audit on July 6th this year.

Related reports

On December 27th, on the eve of Xiaomi Auto Conference, we paid tribute to several new energy car companies in succession, which triggered a controversy among some car companies in the circle. In this regard, Yang Xueliang, senior vice president of Geely Holding, said that Xiaomi Automobile’s announcement was "over": if people always want to be paid tribute, it will be over, but if people always want to pay tribute to others, there is no promise.

On the 28th, Lei Jun responded to this controversy at the Xiaomi Auto Conference, saying that everyone had misunderstood, and he was in awe of the whole industry. At the beginning of building a car, he went door-to-door to pay his respects, which everyone can prove.

At the Xiaomi Automobile Technology Conference, Lei Jun said, "I met He Xiaopeng not long ago, and I told him that I would watch Wei Xiaoli again after I built the car. I think it is really not easy for the three of you, so I have to pay tribute to you in a very formal way, so I sent a Weibo and wrapped several billboards yesterday, but I didn’t expect it to cause an uproar in the industry."

He said, "Someone asked me why you don’t pay tribute to FAW, Erqi, Changan, SAIC, GAC, BAIC, Great Wall, Geely and Chery. In fact, everyone really misunderstood. I have always been in awe of the entire automobile industry. When I decided to take a car, I went door-to-door at the first time and paid my respects in person. During the visit, I also asked each industry elder what kind of car is a good car in the era of smart electric vehicles. "

[Source: Jiupai News Comprehensive Finance Association, Boss Network, Oriental Finance, Blue Whale Finance, etc.]

Disclaimer: The copyright of this article belongs to the original author. If it comes from the wrong source or infringes on your legitimate rights and interests, you can contact us through email, and we will deal with it in time. E-mail address: jpbl@jp.jiupainews.com

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Interview with Qin Hao： The porn star who has been working for so many years has finally landed.

　 　　

　 　 1905 movie network news Qin Hao’s literary atmosphere was not cultivated by Lou Ye. As early as that time in Green Red, Qin Hao was taken to Cannes by Wang Xiaoshuai. However, Qin Hao’s "literary peak" rose step by step under Lou Ye. Over the past few years, Lou Ye’s attachment to Qin Hao is a bit like Du Qifeng’s attachment to Louis Koo, and even a bit like Cai Mingliang’s attachment to Li Kangsheng. It seems that without Qin Hao, Lou Ye’s films are no longer Lou Ye.

　

　 　 In the new film, Qin Hao chose one of the most man show roles: the small boss (or one of the partners) of the massage center, a philistine, vanity, being addicted to poetry and ballroom dancing, so as to express the contradiction between his extreme inferiority and narcissism. In the performance, Qin Hao put a lot of effort into his eyes, putting on makeup for the blind for two hours every day, so that Lou Ye focused more on his face than his ass — — So many large-scale erotic scenes were filmed by Lou Ye, and Massage was the first time that Qin Hao "dressed" from beginning to end.

　

　 　 Qin Hao said that when he played the Mystery of a Floating City, he felt that he would become a "porn star" as soon as he met Lou Ye, and "Massage" made him "go ashore". Facts have proved that without the breathtaking erotic drama, Qin Hao wrapped a tragic character with a layer of joy, but it didn’t go out of style. This Qin Hao who "landed" seems to be more and more sophisticated.

　

There are many kinds of worldly wisdom, some are annoying and some are lovely.

　

　　　 On the credits of Tuina, you will see the name of Lian Kai special effects modeling company, which may make people a little confused. It’s not like making a scene in Heaven. Is it necessary for such a big fight? According to Qin Hao, he has to move his hands and feet on his eyes for more than two hours every day, so as to simulate a "middle-aged blind man" born blind from the skeleton. At the same time, Qin Hao takes a selfie with his eyes closed and picks one by one every day, because the blind can’t control their expressions, and he wants to find a smile that is not so beautiful from the heart. All these make Qin Hao’s appearance at first glance have an inexplicable sense of joy, and even remind people of the classic blind dress of teacher Zhao Benshan in the sketch many years ago. However, when you find that all the details have their traceable reasons, you can’t help but give a thumbs-up to Qin Hao’s performance.

　

　 　 1905 Movie Network: What do you think of the role of Boss Sha?

　

　 　 Qin Hao: Boss Sha is actually very grounded, sophisticated and smart. This is my reaction to reading novels. It is similar to the boss in our life, even the boss with a discerning eye. I told Director Lou Ye, what about my version? I want to create it again, making this character more tragic. I hope it is the kind of tragedy with tears in laughter, and add some humorous things to it. Because there are many kinds of worldly wisdom, one is annoying, the other is cute, and I hope to turn to the cute side. This is the highlight I create in every play, and director Lou Ye promised me that if you promise to play this role, I will let you play it casually.

　

　 　 1905 Movie Network: Are there any specific examples?

　

　 　 Qin Hao: For example, in the poster that everyone saw as a gift, only this person laughed. In the script, there was a see you later who said that I added English, because I think this person likes poetry. For example, Sanmao’s poem was also added by me. He thinks he is self-righteous and thinks he is very talented. That people think it is ridiculous. Many such things, including Du Hong and Pony, are there to discuss things. He eavesdrops there. He eavesdrops when he meets wind chimes.

　

　 　 1905 Movie Network: Boss Sha always seems to have an odd smile. Is this deliberate?

　

　 　 Qin Hao: This is a very important blindness that I told Lou Ye. Because blind people don’t know their own expressions, I have a lot of observations. For example, when he is happy, he doesn’t know how to smile. He can’t see the mirror. Many children learn to smile blindly in schools for the blind. Everyone tells him with their mouths. Therefore, many expressions in this role are not ordinary people’s expressions, and they are not based on beauty, but they also make everyone feel jumping.

　

　 　 1905 Movie Network: What efforts have you made for this blindness?

　

　 　 Qin Hao: I made an effort, that is, I performed all the expressions and the blindness of my eyes to Lou Ye before, and Lou Ye took pictures of them for me. I feel dissatisfied, because what I really showed him, the expression is fine, of course, their physiological structure eyes will dig in, I can’t do this. I can’t do muscle training even if I make facial expressions again, because their muscles are shrinking and digging in. I don’t think I want to act like this, because people don’t look like it. Later, I managed to find a special effects team to make a model of the whole face and stick it on my eye with the skin of that eye. Put on makeup, and I feel that I have the feeling of digging in.

　

　 　 1905 Movie Network: How long does this modeling take every day?

　

　 　 Qin Hao: Two hours a day, two hours early. The most important thing is that after half a month in a row, I took off my makeup and my eyes went down. One day, I was very scared. I asked Lou Ye if you could stop filming me every day. You let me have a rest. My eyes can’t stand it. I don’t think I can shoot anything after this scene.

　

Don’t think you are strong in front of the blind.

　

　　　 Before playing the blind, Qin Hao tried to be really blind for a day. However, the loss of light will cause an unimaginable fear to people, which makes Qin Hao really realize the blind people’s years of running-in to their "immediate world". Go back to Sha Fuming in Tuina. On the surface, he is successful, knowledgeable, cheerful and smooth. In fact, "reading" is just an alternative way of existence for him. He will read a poem with the other girl on a blind date, which shows that he is knowledgeable, but this is just a sign of guilty conscience. Qin Hao is well aware of the entanglement and the inner strength of blind people who are open to themselves. He said, we don’t need to see a blind person and rush to help him, let alone imagine that we are stronger than them.

　

　 　 1905 Movie Network: What problems did you encounter when performing blind people?

　

　 　 Qin Hao: I think every play has its own problems. After the play is ready, we may still face the problem of how to play against the blind. How to find the problem of that feeling, because you play with a really blind person, how can you find a balance? So I told Lou Ye that the highest requirement for me to come to this play is to let the audience not know which is a professional actor and which is blind after watching it, and let people watch it and say, alas, it is impossible to tell which is an actor and which is blind. I think it’s a job, that is, I have finished this homework.

　

　 　 1905 Movie Network: How did the blind actor in the film touch you?

　

　 　 Qin Hao: Many touches. I have always said that what they give us is far greater than what we give them. Whether in the process of filming on the spot or in some moments, including when we were waiting together, living together and chatting with everyone, many moments made me feel that this role benefited from them.

　

　 　 1905 Movie Network: How do they face the fact that they are blind?

　

　 　 Qin Hao: I think how to face this matter is over. All six of us have accepted this reality. When I experienced life, I was blindfolded for a day and a half at most. I wanted to know what it was like for a blind person to be blind. Then one night, my assistant sent me back to the hotel. After I woke up, I didn’t open my eyes, went to the bathroom to brush my teeth, and my assistant took me to school. By noon, I can’t stand it, and my eyes really can’t disappear. Mainly psychological fear and pressure. So it’s definitely not an easy process for them to accept this reality. There are still many people who are born blind, so I think they have accepted this blind state when they come here to film. This state is exactly what this movie needs, including what boss Sha needs to present and what this role needs to feel.

　

　 　 1905 Movie Network: Will they have a special self-esteem or inferiority complex?

　

　 　 Qin Hao: The profession of an actor is to study people. I think it is impossible for every blind person to feel inferior. No matter how strong a blind person is, he can’t live without a little inferiority. But my contacts with them, what I feel most, what I see, and what I ask of them are all based on the requirements and feelings of discerning people. I won’t say to help him quickly after he comes in, because I know that he can do this on his own, and they are all equal. Don’t think you are strong at this point.

　

Years of "porn stars" finally "landed"

　

　 　 In Massage, Sha Fuming has a very metaphysical love. He heard from an artist that everyone was red and beautiful, so he fell in love with this beauty that he could not see or understand. Appearance is the most irrelevant element for the blind, but Sha Fuming read many descriptions of beauty in the book, so he fell into a fascination with Duhong mixed with curiosity. Du Hong said that what he fell in love with was only a "concept", so Sha Fuming’s love scenes were also limited to "concept" in the film. This makes Qin Hao a little uncomfortable. After all, he used to express his extreme love in bed in almost all his movies in Lou Ye. Qin Hao is somewhat self-deprecating and relieved. He feels that if he doesn’t play the passionate drama, he can rely on "something else" to establish the character’s love.

　

　 　 1905 Movie Network: How do you understand Sha Fuming’s infatuation with Duhong?

　

　 　 Qin Hao: I think this infatuation comes more from Sha Fuming’s personality. As all the novels say, Sha Fuming is a vanity, and you love me only because of your vanity in beauty. In fact, you don’t love me at all. Then I think I present it in the script and in the movie. A painter said how beautiful she was, and I just wanted to be with her. I think vanity is understandable. But when I really associate with blind people, I find that every blind person has a need for beauty. Some are right about the voice, some are right about your hands, and some are right about your feelings, which are completely different from us normal people. So I thought, isn’t it human nature to pursue Sha Fuming because others say she is beautiful? More often, I understand this beauty from the perspective of human nature.

　

　 　 1905 Movie Network: Is this the only time you cooperated with Lou Ye, but there was no passionate performance?

　

　 　 Qin Hao: Right, so I’m particularly satisfied that there is no such thing to spell another thing. I think I’ve finished my homework on erotic drama. If there are no passionate scenes, such as they are joking, when I filmed Lost in the World, I said that I was a porn star, and I would be in charge of the bed part, and you would play the rest. Then, "A Night Intoxicated by the Spring Breeze", when I got to this play, I said that I was ashore, not a porn star. Without those, I built it with something else.

　

　 　 1905 Movie Network: Then, in the next play, do you still hope that there will be no sex scenes with Lou Ye?

　

　 　 Qin Hao:No.. Let’s look at the role and see what kind of movie it is.

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More than 100,000 people visited the exhibition online and offline, and the cumulative turnover reached 1.49 billion. In 2024, the 7th China (Linyi) Refrigeration Exhibition ended successfully.

　　Set up 1,109 international standard booths with an exhibition area of 20,000 square meters, attracting 227 high-quality enterprises to participate in the exhibition, with more than 30,000 professional visitors and 77,900 online "exhibitions" … On March 14th, 2024, the 7th China (Linyi) International Refrigeration, Air Conditioning and Ventilation Equipment Exhibition was successfully concluded. According to incomplete statistics, the on-site turnover of the exhibition was 490 million yuan, and the intentional turnover exceeded 1 billion, which injected strong impetus into the development of the industry.

　　Under the guidance of Linyi CCPIT, this exhibition was jointly organized by Linyi Refrigeration Association and Shandong Berger International Exhibition Co., Ltd., and was awarded by Beijing Refrigeration Society, Shandong Refrigeration Society, Hebei Air Conditioning and Refrigeration Industry Association, Shandong Office of Cold Storage and Refrigeration Equipment Testing Center of Ministry of Agriculture, Shanghai Cold Chain Association Refrigeration Engineering and Supply Chain Branch, Tianjin Refrigeration Equipment Industry Association, Shandong Refrigeration and Air Conditioning Association, Qingdao HVAC Chamber of Commerce, Zibo Refrigeration Society, Heze Refrigeration Industry Association, Tai ‘an Refrigeration Association and Linyi City.

　　The exhibition scope has been further expanded, with a complete range of products and high technology content, which has been highly recognized by 227 exhibitors including Ruihua Refrigeration, Bolet, Fuyijia, Walker, Jienuo, Yueyang Refrigeration, Sanling, Xindehui, Boer Refrigeration, Delanxue, Luohe Tianshun, New Penguin, Ruihongte and Gulun, and all sectors of society. The exhibition was warmly exchanged and the transaction was hot. The exhibitors and the audience praised it again and again, and they all expressed their full harvest.

　　During the exhibition, a number of supporting activities such as "2024 Third China (Linyi) Refrigeration Industry Business Association Directors’ Exchange Meeting" and "Bolet Refrigeration Night Reception Dinner and Award Ceremony" were held. By combining exhibition and forum activities, the specialization, accuracy and marketization level of the exhibition were improved in an all-round way and fruitful results were achieved.

　　Media platforms such as Tik Tok, Aauto Quicker, Today’s Headline, WeChat, Little Red Book, and Video Number at the exhibition site have helped to promote the publicity. All-round publicity and reporting set off a wave of exhibitions, which not only expanded the influence of Linyi Refrigeration Exhibition, but also greatly enhanced the brand awareness of exhibitors and added a strong boost to the development of the industry.

　　Linbao Rong Media Reporter john young

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Jiangsu College Entrance Examination Reform： How is the total score of Jiangsu College Entrance Examination 2021 composed？ The official question and answer is coming!

　　2021 is the first year for Jiangsu to implement the reform of the new college entrance examination. How to take the exam and how is the total cultural score made up? Jiangsu Education Examinations Institute announced the answers to key questions of Jiangsu 2021 college entrance examination.

　　1. When will the college entrance examination registration start in 2021?

　　A: The registration time for the 2021 college entrance examination is from November 11 to 14, 2020, and the deadline for information confirmation is November 17.

　　2. Who can register for the college entrance examination?

　　A: People who have registered in Jiangsu Province and meet the following conditions can apply for registration:

　　(1) Abide by the Constitution and laws of People’s Republic of China (PRC);

　　(2) graduated from a senior secondary education school or equivalent;

　　(3) Physical condition meets relevant requirements.

　　The children of migrant workers who are not registered in Jiangsu Province (hereinafter referred to as migrant children) who apply to take the college entrance examination in Jiangsu Province must meet the following conditions in addition to the above conditions:

　　(1) Obtaining a student status in an ordinary high school in Jiangsu Province and having a complete study experience in an ordinary high school;

　　(2) His guardian has a legally stable occupation and a legally stable residence (including lease) in Jiangsu Province.

　　Foreign nationals who have settled in Jiangsu Province and meet the registration requirements may apply for registration with the "Permanent Residence Identity Card of Foreigners of the People’s Republic of China" issued by the public security organ.

　　3. Who can’t register for the college entrance examination?

　　A: (1) College students with higher education qualifications, or students who have been admitted to colleges and universities and retain their admission qualifications;

　　(2) students who have not graduated from senior secondary education schools this year;

　　(3) fresh graduates who signed up by fraudulent means in the non-graduation year of senior secondary education and illegally participated in the entrance examination of ordinary colleges and universities (including the national unified examination, the provincial unified examination and the entrance examination organized by colleges and universities separately, hereinafter referred to as the entrance examination of colleges and universities);

　　(4) Persons who have been suspended from taking the college entrance examination due to violation of the national education examination regulations and are in the suspension period;

　　(5) Those who have been taken compulsory measures by the relevant departments or are serving sentences for violating the criminal law.

　　4. How do fresh graduates from senior secondary education schools register?

　　A: The fresh graduates of senior secondary education schools must follow the principle of "the college entrance examination and the ordinary high school level examination are registered in the same territory" and go through the registration procedures at the places designated by the enrollment examination institutions of the cities, counties (cities, districts).

　　5. How do previous students, social candidates and registered candidates from other provinces register?

　　A: Former students, social candidates and Jiangsu household registration candidates who borrow from other provinces should go through the registration procedures at the places designated by the admissions examination institutions in the cities and counties (cities, districts) where their household registration is located. All previous students, social candidates, Jiangsu household registration candidates who have borrowed from other provinces, and other non-ordinary high school graduates, etc., before the registration begins, all will be qualified by the staff of the admissions examination institutions before they can register online. Candidates who have been admitted to ordinary colleges and universities but have not reported or dropped out after reporting must hand in the admission notice of the relevant colleges and universities or provide proof of dropping out.

　　6. How to sign up for the accompanying children studying in our province?

　　Candidates with accompanying children must submit the Application Form for the College Entrance Examination of Migrant Workers and Employed Persons in Soviet Union in 2021 to the current middle school, which will be summarized and reported to the education administrative department of the school and the county (city, district) for enrollment, and the relevant registration procedures can be handled only after the examination. The following supporting materials shall be submitted at the time of registration:

　　(1) identification. The original and photocopy of the candidate’s second-generation ID card and household registration book.

　　(2) proof of stable residence. The originals and photocopies of the house title certificate, house sales contract and lease contract of the candidate himself or his guardian, or the temporary residence permit (residence permit) of the candidate and his guardian in Jiangsu Province.

　　(3) the guardian’s employment certificate. Original employment certificate issued by the guardian’s employment unit or community (village Committee) in Jiangsu Province.

　　7. What subjects can candidates apply for?

　　A: Candidates are divided into general categories, sports categories and art categories.

　　8. What are the exam subjects in 2021?

　　A: The main mode of the new round of college entrance examination reform in Jiangsu Province is "3+1+2".

　　Among them, "3" refers to the three subjects of Chinese, mathematics and foreign language in the unified college entrance examination; "1" refers to one subject selected by candidates in two optional examination subjects: physics and history; "2" refers to two subjects selected by candidates in four optional examination subjects: ideology and politics, geography, chemistry and biology.

　　Since 2021, the three unified examination subjects of Chinese, mathematics and foreign languages have adopted national unified proposition papers; According to the regulations of the Ministry of Education, the elective examination subjects are organized by the provinces themselves.

　　9. What are the subjects of cultural examination for sports and art candidates?

　　A: According to the needs of talent selection in colleges and universities, and referring to the consistent practices of other provinces, the cultural examination for physical education and art candidates in Jiangsu Province should not only take three unified examination subjects, such as Chinese, mathematics and foreign languages, but also choose one subject from two subjects, namely, physics and history, and then two subjects from four subjects, namely, ideology, politics, geography, chemistry and biology, according to their own interests and college enrollment requirements.

　　10. If you take the exam outside the number of languages in the unified college entrance examination, do you still need to take the qualification exam outside the number of languages?

　　A: Students who take the unified college entrance examination can use the unified college entrance examination of Chinese, mathematics and foreign languages to replace the qualification examination of the corresponding subjects.

　　11. How to arrange the examination time for the college entrance examination?

　　A: The examination time for three unified subjects, namely Chinese, Mathematics and Foreign Languages, and optional subjects is arranged in June each year. The foreign language subject examination consists of two parts: listening and written examination.

　　12. What is the total score of the college entrance examination culture?

　　A: The total score of the college entrance examination is set to 750. The total score of candidates consists of three subjects of Chinese, mathematics and foreign language in the national unified college entrance examination and three subjects of academic level selective examination selected by candidates.

　　Chinese, mathematics and foreign languages are three unified examination subjects, each with 150 points, of which foreign language subjects include 30 points for listening test. All subjects are included in the total score of candidates with original scores.

　　100 points for each of the 3 elective examination subjects. Among them, physics and history are included in the total score with the original score. The other four subjects (ideological and political, geography, chemistry, biology) are included in the total score with grades. For the elective examination subjects selected by students, the qualified test scores of the selected subjects must be qualified.

　　13. What are the combinations of elective examination subjects?

　　A: There are theoretically 12 combinations of elective examination subjects, and the specific combinations are as follows:

　　14. After successful online registration, can I modify the registration information?

　　A: Once the candidate’s registration information is printed and confirmed, no one can change it without authorization. If it is really necessary to modify the information due to special circumstances, the candidate himself shall apply to the registration point. After approval, the information shall be modified by the registration point, and it shall be re-printed and confirmed.

　　15. How to register for the provincial unified examination of art majors in 2021?

　　A: Candidates who apply for the provincial unified examination for art majors in colleges and universities in Jiangsu Province in 2021 must confirm and pay the information of the provincial unified examination for art majors from November 11 to 17. The deadline for information confirmation and payment of candidates is 17: 00 on November 17th.

　　After completing online payment, candidates must return to the system to check the payment status. When the payment status is "paid", the professional examination information confirmation form can be printed.

　　16. When will the provincial unified examination for music majors be held in 2021?

　　A: The written examination of the provincial unified examination for music majors is scheduled to be held on December 5, 2020, and the interview will be held from December 7. Among them, the written test center is located in Xianlin Campus of Nanjing Normal University, and the interview test center is located in Suiyuan Campus of Nanjing Normal University.

　　17. When will the provincial unified examination for fine arts majors be held in 2021?

　　A: The provincial unified examination for fine arts majors is scheduled for December 6, 2020. All 13 cities in Jiangsu Province have set up examination areas, and all candidates take the examination in the cities where the college entrance examination is registered.

　　18. What is the difference between a high-level art troupe and an art class?

　　A: High-level art troupes are enrolled in general classes. After being admitted to colleges and universities, they study in general classes. While studying this major, they take part in the school’s literary rehearsals and performances in their spare time. Art candidates apply for art, and according to the different majors, they will study art, music, dance or performance after admission.

　　In terms of examinations, the professional tests of high-level art troupes are organized by relevant institutions. Art professional examinations are divided into provincial unified examinations and college examinations. The provincial unified examination is organized by the Provincial Education Examinations Institute, including music, art and design, and radio and television editing and directing majors. The professional examinations organized by the enrollment institutions themselves are arranged by the enrollment institutions themselves.

　　19. What is the difference between high-level sports teams and sports?

　　A: The subjects of high-level sports teams are general, and they study in general majors after being admitted to colleges and universities. It is for ordinary colleges and universities to recruit candidates with sports expertise in order to enliven the campus sports atmosphere and meet the team-building needs of university sports meetings. Sports candidates apply for sports, and after being admitted to colleges and universities, they study sports majors such as physical education and social sports.

　　In terms of examination, according to the regulations of the Ministry of Education, the professional examination of high-level sports teams is organized by combining national unified examination, college entrance examination and college examination, and the examination implementation plan is formulated by the Science and Education Department of the State Sports General Administration. Sports candidates must take the provincial unified examination for sports majors.

　　20. Are the scores of compulsory subjects in the ordinary high school level test valid in the 2021 college entrance examination?

　　A: According to the "08 College Entrance Examination Scheme" of Jiangsu Province, the scores of compulsory subjects in the academic proficiency test of ordinary high schools are counted from the year of the college entrance examination and are valid for three years.

　　Candidates’ achievements in the compulsory subjects of the academic proficiency test from 2018 to 2020 are regarded as the academic proficiency qualification test results of the corresponding subjects, that is, if the candidates obtain "A, B, C" or "Qualified" in the compulsory subjects of the academic proficiency test in 2018 and beyond, they are regarded as qualified in the academic proficiency qualification test; If the score of the required course of learning and testing is "D" or "unqualified", it will be deemed that the subject is unqualified in the academic level qualification examination. (CCTV reporter Wu Rui)

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The adjustment is effective but it has not yet ＂landed＂! Xpeng Motors will push more than 10 new cars in the next three years, and Wang Fengying wants to challenge BYD with the Great Wall.

Every reporter Sun Lei, every editor Pei Jianru

Out of the ICU, but not ashore yet. This is the evaluation of Xpeng Motors’s 2023 financial report by many people in the industry.

On March 19th, the latest data disclosed by Xpeng Motors showed that in 2023, the company’s total revenue was 30.68 billion yuan, a year-on-year increase of 14.2%. In terms of delivery volume, Xpeng Motors delivered 141,600 new cars in 2023, a year-on-year increase of 17%.

Although both revenue and delivery have increased, Xpeng Motors has not yet got rid of losses. In 2023, the net loss of Xpeng Motors was 10.38 billion yuan, which was 13.6% larger than that of 2022 (loss of 9.14 billion yuan). The gross profit margin of automobiles for the whole year was -1.6%.

The adjustment was effective, but it did not get rid of the annual loss.

Throughout the whole year of 2023, Xpeng Motors’s financial performance improved in the fourth quarter of that year, but it was under pressure due to the performance in the first three quarters.

Image source: Xpeng Motors Guanwei

The financial report shows that in the fourth quarter of 2023, the gross profit margin of automobiles in Xpeng Motors was 4.1%, while in the third quarter it was -6.1%, and the gross profit margin turned from negative to positive. In 2023, the gross profit rate of automobiles in Xpeng Motors was -1.6%, and in 2022 it was 9.4%.

It is reported that although Xpeng Motors has adopted discount and preferential policies for its models in order to meet the year-end sales, the change of sales structure and the change of average bicycle price have made Xpeng Motors improve its gross profit margin. In terms of sales structure, the proportion of Tucki G9 with higher unit price increased from 7% in the third quarter of 2023 to 26% in the fourth quarter.

In terms of bicycle cost, in the fourth quarter of 2023, the bicycle cost in Xpeng Motors was 191,000 yuan (excluding the impact of deduction), a decrease of 11,000 yuan from the previous month. The reason is that although the price of the new Tucki G9 is lower than that of the old one, the gross profit margin exceeds that of the old one under the technical cost reduction. At the same time, the price of lithium carbonate continued to decline, which naturally reduced the cost of vehicles in Xpeng Motors.

In fact, the above data changes are the result of Xpeng Motors’s continuous adjustment for more than a year. Since October, 2022, Xpeng Motors has made adjustments in its organizational structure. Especially after Wang Fengying joined Xpeng Motors as president, he tried to achieve the goal of cost reduction by streamlining SKUs, eliminating inefficient stores, merging sales theaters and optimizing purchasing strategies.

According to the financial report data, "saving money" has become one of the key directions of Xpeng Motors in 2023. This year, the number of employees in Xpeng Motors decreased from 15,829 in the same period last year to 13,550. At the same time, in terms of R&D, Xpeng Motors only increased its expenditure by 1.2% in 2023, and the number of R&D personnel decreased from 6,313 in the same period last year to 5,401.

Thanks to various measures, although the situation in Xpeng Motors has improved, it is still not completely "out of trouble". According to the financial report data, in the fourth quarter of 2023, Xpeng Motors’s net loss was 1.35 billion yuan, compared with 2.36 billion yuan in the same period last year and 3.89 billion yuan in the previous quarter. In 2023, Xpeng Motors’s net loss was 10.38 billion yuan, while in 2022, its net loss was 9.14 billion yuan, showing an expanding trend.

He Xiaopeng, Chairman and CEO of Xpeng Motors, said, "Xpeng Motors has integrated the intelligence, powertrain and vehicle platform into a large intelligent platform, so as to realize the maximum common sharing among all vehicles. Platform-based R&D and scale effect not only reduce the supply chain cost and manufacturing cost, but also greatly improve the efficiency of R&D iteration, thus enabling Tucki to accelerate the goal of reducing costs by 25%.

Want to challenge BYD with smart driving?

Looking forward to the first quarter of 2024, Xpeng Motors expects its car delivery to be between 21,000 and 22,500, an increase of about 15.2% to 23.4% year-on-year; The total revenue will be between 5.8 billion yuan and 6.2 billion yuan, increasing by about 43.8% to 53.7% year-on-year.

Data show that from January to February this year, Xpeng Motors delivered nearly 12,800 new cars. According to the delivery guideline for the first quarter, the delivery volume of Xpeng Motors in March may be less than 10,000 vehicles.

Investors are also cautious about Xpeng Motors’s future sales prospects and profit plans. "In addition to paying attention to the sales prospects in the first quarter of 2024, investors are also interested in the ‘ that Xpeng Motors plans to launch next month; Cheaper ’ The detailed plan of the model sub-brand is full of curiosity. " Qu Ke, an international analyst at CCB, said.

He Xiaopeng revealed in the earnings conference call: "During the 2024 Beijing Auto Show, Xpeng Motors will officially launch a brand-new brand for the level of 100,000 ~ 150,000 yuan. The first model of the brand new brand will be listed and delivered in the third quarter of this year. "

Image source: Every reporter Sun Lei photo (data map)

Gu Hongdi, honorary vice chairman and co-president of Xpeng Motors, said that the new brand will be sold first from the C-end, and then sold in the B-end and other channels a few months after being recognized by consumers. "The new brand model will be successful if it sells more than 10,000 vehicles per month. At present, our production capacity can support this goal." Gu Hongdi said.

It is worth noting that for the market segment of 100,000 ~ 150,000 yuan, new brands such as Wenjie, Ideality and Weilai have not been involved, while traditional brands such as BYD and Geely have not formed the advantage of intelligent driving. Therefore, the industry believes that He Xiaopeng has successfully found the breakthrough point in the cracks — — Play new brands with cost performance, and play traditional brands with smart driving.

National business daily reporter learned that the first model of Xpeng Motors’s new brand will cancel the lidar to reduce the cost of intelligent driving. At the same time, according to He Xiaopeng’s financial report conference call, Xpeng Motors has excellent cost control ability in intelligent driving, and it is expected to achieve the goal of reducing the cost of intelligent driving by 50% in 2024.

However, some people believe that consumers who buy cars in the price range of 150,000 yuan pay more attention to the cost performance, and the ability of intelligent driving has not yet entered the top five decisive factors affecting car purchase. In 2022, Xpeng Motors once put the intelligent driving function in the urban area on the P5 model in Tucki, but the purchase ratio of the actual intelligent driving version was not high.

The number of sales stores will increase to 600 in the third quarter.

In He Xiaopeng’s view, from 2024 to 2027, the elimination of smart electric vehicles officially began. "Xpeng Motors will enter the big product cycle of launching more than 10 new models in the next three years. Together with globalization and upgraded models, the total number of SOP models will reach 30." He Xiaopeng said in the earnings conference call.

When talking about the impact of the intensive release of new products on old products, He Xiaopeng said that the first thing to do after Wang Fengying joined Xpeng Motors at the beginning of last year was to solve this problem. "In order to avoid ‘ Infighting ’ Xpeng Motors will try to avoid the same type of products and there will be fewer car categories. " He Xiaopeng said.

Xpeng Motors’s product planning is regarded as similar to Wang Fengying’s product strategy of "having more children and fighting" when he worked for Great Wall Motor. It is reported that at the beginning of this year, Wang Fengying led a new round of organizational restructuring in Xpeng Motors, which involved product planning. According to industry analysts, Xpeng Motors may sell these models in a way similar to BYD’s sub-network, which is what Wang Fengying is good at.

From the channel point of view, Xpeng Motors is also moving closer to the field that Wang Fengying is good at. It is understood that Xpeng Motors launched the "Jupiter Plan" in July last year, releasing the franchise authorization of dealers and transferring some direct stores in Xpeng Motors to dealers for operation. By December 31st, 2023, there were 500 stores in Xpeng Motors, covering 181 cities.

Image source: Every photo by reporter Sun Tongtong (data map)

He Xiaopeng said in the earnings conference call that Xpeng Motors completed a round of channel upgrade in 2023, eliminated more than 130 stores at the end, and introduced more than 160 dealers through "Jupiter Plan". Most of the new dealer stores have been open since the end of last year. It is estimated that the incubation period will take 3-4 months, which will make a significant contribution to the overall sales from April.

In addition, the reporter learned that since the second quarter of this year, Xpeng Motors has set up a channel inventory for about half a month to speed up terminal delivery. "Xpeng Motors will further expand the sales network coverage and accelerate the channel sinking. It is planned that by the third quarter of 2024, the number of sales stores will increase to 600, and it will continue to expand after the listing of new brands to accelerate sales growth. " He Xiaopeng said.

It is worth mentioning that since Wang Fengying joined Xpeng Motors, He Xiaopeng gave full support and authorization to her work, which made the effect of Xpeng Motors’s adjustment appear initially. However, such achievements are only the beginning. Whether the reform led by Wang Fengying can finally help Xpeng Motors get rid of losses and successfully "land" remains to be answered by time and the market.

Cover Image Source: Every photo by reporter Kong Zesi (data map)

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Israeli festivals

Topic: "Perception of China" in Israel.

　　1. RoshHashana The Jewish New Year is the beginning of the year of the Jewish calendar (lunar calendar). It is one of the most important festivals for Jews. During the festival, the whole country has a two-day holiday. In the church, the horn was blown to talk to God, hoping to get God’s blessing. Friends meet to say "ShanaTova". According to tradition, people eat apples dipped in honey during the New Year, which indicates that the new year is sweet and beautiful.


　　2. YomKippur Yom Kippur is the tenth day after the Jewish New Year and is an important religious festival. Jews set this festival to confess to God and ask for forgiveness. Judaism stipulates that during Yom Kippur, you should fast for one day and pray and meditate in the church. When people meet in church, they wish each other a good evaluation from God. Yom Kippur ended with the melodious sound of horns in the evening.


　　3. Sukkot (Sukkot) This festival is to commemorate the life of living in a hut during the 40-year exile in Sinai after the Jewish ancestor Moses led the Jews out of Egypt. Therefore, the festival is in the harvest season, so it is also called the harvest festival. It is the main feature of every household to build a straw shed during the festival. The festival is celebrated for eight days. During this period, the IDF usually holds tank exhibitions in Tel Aviv’s municipal square.



Israel’s "Tent Festival"


　　4. SimhatTorah It usually takes a year for Jews to read Jewish classics. The Simhattorah is designed to celebrate the completion of reading, and the religious atmosphere is strong. This festival is a happy festival, so people (mainly Christians) should sing, dance and eat sweets. In the celebration ceremony, an essential item is to take down the scroll and walk seven times in your hand.


　　5. Hanukah Festival is to commemorate the success of Macabies’s uprising against the Greek invaders and the freedom of Jews. Legend has it that during the Jewish temple period, the seven olive oil lamps in the temple kept on burning, but they were eventually broken due to the destruction of the Greek invaders. After the victory of Macabies Uprising, I hope to rekindle the oil lamp. People looked around and found only enough olive oil for one day, but this olive oil was miraculously ordered for eight days until the new olive matured and new oil was added. Since then, Jews have set up festivals to commemorate this day when God helped them. This festival lasts for eight days, with two days off at the beginning and the end. The main celebration ceremony is to light a candle every day. Candlesticks with nine candlesticks are specially designed for this festival. Among them, the higher one in the middle is designed to ignite the other eight. At the beginning of the festival, people eat a special potato cake and then exchange gifts.


　　6. Purim means drawing lots. It is said that a wicked official hated a Jew who had offended him and set a date for killing all Jews by drawing lots. A Jewish woman who became a queen executed the wicked official and saved the Jews by playing around. During festivals, theaters usually put on plays about this story. People (mainly children) also wear masks about the characters in the story to attend the party, so some people call it the masquerade festival. At the party, people usually eat a special triangle cookie, which symbolizes the ear or hat of a bad official.


　　7. The Passover (Pessah) originated from the Bible Exodus. When Moses led the Jews out of Egypt to the Red Sea, he raised his staff to separate the Red Sea, and the Jews walked out of the Red Sea smoothly, while the chasing Egyptian army was submerged in the sea. The festival is celebrated for eight days, with two days off at the beginning and the end. Before the festival, people should remove all fermented pasta from their homes. During the festival, it is forbidden to sell and eat fermented food, and only a special unleavened pancake called Matsa can be eaten to commemorate the day when Jews could not eat fermented cakes when they left Egypt because of time constraints.



The traditional family feast of Jews during Passover.


　　8. Holocaust Remembrance Day (also known as Holocaust Remembrance Day) In order to commemorate the six million Jews killed by the Nazis between 1933 and 1945, the Knesset passed a decree in 1951, establishing the 27th of the Jewish calendar (April in Gregorian calendar) as Holocaust Remembrance Day. During the festival, orthodox Jews all over the world will fast for one day. Every family lights candles and reads the Jewish scripture Kadish. In Israel, an assembly or procession attended by the President, the Prime Minister and other important figures will be held to mourn the victims and celebrate the survival of the Jewish nation. At 10 o’clock in the morning, the national whistle sounded for two minutes, and the people stopped all work and stood in silence for the victims.


　　9. IDFMemorialDay This festival is set on the day before Independence Day to commemorate the soldiers of the National Defence Force who have given their lives to protect national security since the War of Liberation. At 8 o’clock the night before the festival, the national whistle sounded for one minute, and the people stood in silence. The National Defence Force also held an official commemorative ceremony at 8: 00 on the same day, attended by the President. At eleven o’clock the next morning, whistle again for two minutes.


　　10. IndependentDay was established to commemorate Israel’s independence in 1948. At eight o’clock the night before the festival, the Knesset held a formal celebration ceremony in Mount Herzl, Jerusalem, with the participation of parliamentarians and cabinet members. The ceremony included lighting 12 torches and firing salutes. The main activities on the day of the festival include a parade of the National Defence Forces, an air show, a reception hosted by the President for diplomatic missions and outstanding soldiers, an international Bible contest and an Israel Prize awarding ceremony. In addition, municipal governments also hold entertainment parties and set off fireworks.



Independence Day


　　11. Lagba-Omer means the 33rd day after the first day of Passover. According to legend, the Jewish rabbi Akiva organized Jews to recapture Jerusalem from the Romans on this day and lit a bonfire to inform the surrounding villages. Since then, Jews have commemorated the story of Achiwarabi and his recapture of Jerusalem with bonfires.


　　12. Jerusalem Day is a festival to commemorate Israel’s unification of Jerusalem in 1967. During festivals, there are usually grand celebrations in Jerusalem. The main celebration ceremony was held in front of the Western Wall at sunset the day before. Before the ceremony began, eighteen candles were lit to commemorate the soldiers who died in the battle to recapture Yecheng, followed by a thanksgiving ceremony. On the day of the festival, mass parades and other celebrations are held.


　　13. The forty-ninth day after the first day of Pentecost Passover is the day to commemorate Moses’ acquisition of the Ten Commandments. Therefore, the festival is catching up with the harvest of wheat and fruit, so it is also called the harvest festival. This is a happy festival, people should decorate their homes with flowers, and have a rich holiday meal with milk and cheese the night before the festival. Read the Ten Commandments on the festival day. At present, this festival has basically evolved into a children’s festival.


　　14. Tesha b ‘av means the ninth day of the Jewish calendar. According to legend, the Jewish temple was destroyed twice on this day. Jews commemorated this sad day with fasting.

Editor: Wang Yilin

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National Sports General Administration Mountaineering Management Center

　　　　On March 18th-19th, 2023, another city-level international competition-2023 China Tianfu Longquan Mountain China100 Mountain Cross-country Race, co-sponsored by the Mountaineering Management Center of the State Sports General Administration and the people’s governments of chinese mountaineering association and Chengdu, was successfully held in Longquan Mountain Urban Forest Park in Chengdu.

　　China100 Mountain Cross-country Race is an international outdoor sports brand race founded by the Mountaineering Management Center of the State Sports General Administration and chinese mountaineering association in 2013. Since its establishment more than ten years ago, China100 has traveled to Yuyao, Zhejiang, Gongga, Sichuan, Jigongshan, Henan and other places, and nearly 100,000 people from more than 20 countries and regions have participated in it, feeling the local customs of all parts of the country with enthusiastic and energetic cross-country running.

　　Lepao Longquan Mountain

　　Feel the park city with your steps.

　　As the first park city in China, Chengdu has gradually formed a new urban development pattern of "one mountain with two wings" in the historical process of building a park city demonstration zone that practices the new development concept, and Longquan Mountain has also become the "urban green heart" that outdoor sports enthusiasts and citizens are eager for.

　　In order to give full play to the natural resource endowment advantage of Longquan Mountain Urban Forest Park and realize the creative transformation of the ecological value of the forest park, with sports events as the "urban green heart", with the support of the Mountaineering Center of the General Administration and chinese mountaineering association, China100 brand officially settled in Chengdu this year and was held in Longquan Mountain Urban Forest Park, which is enough to show the unique geographical location, abundant landscape resources and ecological endowment of Longquan Mountain Urban Forest Park and its natural advantages in popularizing outdoor sports.

　　With the countdown to the Chengdu Universiade, the atmosphere of "Love Chengdu and Welcome the Universiade" continues to heat up. Chengdu, a city of vitality and sports, is welcoming friends from all corners of the country with a vibrant attitude.

　　As the first international mountain cross-country race in Chengdu, the 2023 Tianfu Longquan Mountain China100 Mountain Cross-country Race is in the spring of March, and the mountains on Longquan Mountain are full of flowers and colorful. Athletes and outdoor enthusiasts will touch the natural and cultural scenery of Longquan Mountain Urban Forest Park at close range in an active and challenging way, and measure the ecological beauty of Chengdu as a park city with running steps.

　　Chengdu blew the assembly number

　　Integrate into nature "households" and move into a new life.

　　Mountain cross-country race is an important form of mountain outdoor sports, and now it has become a popular sports event all over the world. At the same time, it is a sport that challenges itself and transcends the limits, and it is also a vivid interpretation of the sportsmanship of tenacious struggle and courage.

　　China Tianfu Longquan Mountain China100 Mountain Cross-country Race Track in 2023 is dominated by relatively mature routes around the lake and mountains. The starting point of the race is located in Danjingtai, Longquan Mountain, and the ending points are Sanchahu Campus of Chengdu Institute of Physical Education and Hubin Square in Tianfu New District, Sichuan Province according to different routes. The track highlights the superior ecological value and tourism resources of Longquan Mountain Urban Forest Park, and highlights the new concept of mountain outdoor sports, which is "integrating into nature, making a new life and making cross-country happier", showing ".　

　　

　　　　In this competition, the long-distance 105-kilometer master group, 70-kilometer elite group and 45-kilometer challenge group are mainly for professional players to surpass themselves in the challenge. The 12-kilometer Happy Group and the 3-kilometer Parent-child Rainbow Run allow more citizens and enthusiasts to experience the fun of indulging in Longquan Mountain and running between mountains and rivers.

　　The total scale of the competition reached 2,000 people, including 400 people in the 105km Master Group, 70km Elite Group, 1,200 people in the 45km Challenge Group, 12km Happy Group and about 400 people in the 3km Rainbow Run.　

　　Among the athletes, there are many cross-country runners, such as Zhao Jiaju, a domestic cross-country runner, Shiro Dorje, the top ten elite athlete of ITRA in China, Fu Huarong, Zheng Junyue, and so on.

　　It is worth mentioning that chinese mountaineering association mountaineering outdoor media collecting group joined hands with the Capital Media Running Group, and invited more than 10 media people who love running to participate in it personally, reporting the joy and excitement of cross-country running in an experiential way.

　

　　"Sports+"blessing

　　Leading the new fashion of outdoor sports and leisure

　　At present, Chengdu is actively promoting the construction of a park city. The overall positioning of Longquanshan Urban Forest Park is "a world-class quality urban green heart, an international urban living room and an ecological paradise loved by citizens and tourists".

　

　　In order to continuously release the driving effect of the event, create a multi-dimensional new scene of outdoor life, and continuously enrich the connotation of the event, Tianfu Longquan Mountain China100 Mountain Cross-country Race adheres to the guidance of professional events, integrates national fitness and outdoor leisure, and simultaneously holds a series of theme activities such as lakeside music carnival, outdoor sports film festival, Hushan Music Festival, sports equipment exhibition, outdoor sports parent-child tour, etc., so that citizens can feel the happy and beautiful life of the park city. Efforts will be made to build the event into a "mountain cross-country race in the center of the city" with the charm and abundance of Chengdu, to realize the creative transformation of the ecological value of the park city, and to develop the forest park from the green heart of Chengdu into an internationally influential mountain outdoor sports gathering area and outdoor tourism destination.

　

　　The State Sports General Administration attached great importance to this event, and the relevant staff of the Policy and Regulation Department also came to the competition site to guide the safety and standardization work related to the event. As the most influential mountain cross-country race brand in China, after more than two years of planning and polishing, Tianfu Longquan Mountain China100 Mountain Cross-country Race successfully settled in Chengdu, which once again proved the strong vitality and wide appeal of outdoor sports in this park city.

　

　　Competition results

　　105 km group

　　Top three men

　　Shi Yanghe 08:39:46

　　Wang Qinghua 08:52:21

　　Xia Zongyong 09:21:47

　　Top three women

　　Tony chen 10:23:24

　　Zhou Liting 10:25:45

　　Zhao fen 11:14:44

　

　　70 km group

　　Top three men

　　Zhang Huohua 05:07:25

　　Wu Yongbo 05:09:21

　　Yang Yi 05:17:48

　　Top three women

　　Wang Liping 06:52:11

　　Qin Qin 06:59:34

　　Wu Ping 07:20:17

　

　　45 km group

　　Top three men

　　DANIEL PEREZ 03:16:45

　　Xiong Zhiqiang 03:35:59

　　Li Gang 03:45:22

　　Top three women

　　Li Lanlan 04:30:25

　　Li Jinxia 04:32:19

　　Dongsha 04:47:36

　

　　12 km group

　　Top three men

　　Zhang Jiayu 00:36:32

　　Ye Jiexiong 00:36:49

　　Wang Mingxuan 00:38:30

　　Top three women

　　Jiang Wenli 00:42:43

　　Liu Pingying 00:46:09

　　00:49:48 at Kitchener.

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