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Exploring the entrepreneurial spirit in the new era The fifth season of "Meeting Big Coffee" focuses on the road of "innovation and change" of China entrepreneurs

2020 is full of hardships and unforgettable. In this year, many enterprises and even industries are facing the test of life and death. As a program with the mission of excavating entrepreneurship and truly recording entrepreneurs, CCTV Financial Channel "Meeting Big Coffee" will launch its fifth season on January 30, 2021, showing the process of China entrepreneurs’ narrow escape, innovation and change, and highlighting the encirclement.

Entrepreneurs with different records

The fifth season of "Meet Big Coffee" tells the story of the struggle of entrepreneurs in China.

In the programs from the first season to the fourth season, "Meeting Big Coffee" recorded the most entrepreneurial people of this era — — Liu Chuanzhi, the "godfather of Lenovo" who refuses to accept the old age; Over 70 years old, Cao Dewang, which still represents China’s manufacturing campaign in the world; Zhang Chaoyang, who retired at the peak and now started again; Wang Shi, chairman of the board of directors of Vanke Group, who seems to be "doing nothing"; Dong Mingzhu, who is domineering and invincible in the eyes of the outside world, actually has a gentle background; Guo Guangchang, who comes and goes in the wind and rain but enjoys it; Li Dongsheng, who has been leading home appliances for 30 years and is still studying tirelessly; Shen Nanpeng who "invested in half of China Internet"; Zhang Lei &hellip, a long-term value investor who holds $60 billion in "China"; …

Every "big coffee" you meet in the program is a dream catcher on the road, a trekker in the ups and downs of business and a climber in the peak of the industry. By recording and telling these characters truly, this paper shows how China entrepreneurs can lead enterprises to find their way in the changing situation.

The upcoming fifth season of "Meet the Big Coffee" spans two years, and the program will, as always, adhere to the principle of true record and profound insight, aiming at entrepreneurs in crisis and transformation.

How does Zong Qinghou, the founder of Wahaha Group, the first generation entrepreneur after China’s reform and opening up, continue to make breakthroughs in the new era of Internet consumption?

The COVID-19 outbreak in 2020 caused the tourism industry to stop for a time, and Ctrip, which accounts for half of the tourism industry, suffered heavy losses. Can its founder, Liang Jianzhang, successfully save Ctrip by turning into a "online celebrity" and covering the whole country?

Zuo Hui, the "outlier" in real estate agency, who built the first brand chain of second-hand housing agency for 20 years, personally "eliminated" the chain into the open platform of Ke Holdings Inc.. How big is Zuo Hui’s heart and stage?

Fu Sheng, a migrant worker who stirs up the national network security market and an investor who wants to be a product manager, hit the bottom of his career in 2020. After Google cut off the supply of Huawei, he also removed the application of Cheetah Mobile. How will he lead Cheetah to continue to attack?

At the same time, "Meet Big Coffee" also focuses on the field of new energy vehicles, which has attracted much attention. After three successful ventures, Li Bin, where three companies were listed in the United States and Hong Kong respectively, smashed all their assets into the electric vehicle manufacturing industry, but turned into the worst person in 2019. How can Li Bin lead Weilai Automobile to turn around against the wind? How will he continue to write the story of luxury car brands in China?

He Xiaopeng, who started his UC browser by choosing the electric car track with the most complicated supply chain after he was the first entrepreneur who made a bet on the mobile Internet, how did he start his business in Xpeng Motors from "soft" to "hard"?

The fifth season of "Meet Big Coffee" not only pays attention to the all-powerful side of entrepreneurs, but also walks into their work and life, and records the pressure and choices, distress and joy they face with a unique perspective. Through an exclusive interview with Shi Xiaonuo, it analyzes each entrepreneur’s thinking and mentality in the face of challenges, feels their true and unique side, and brings diversified thinking to current entrepreneurs and young people.

The first program of the fifth season of "Meet Big Coffee" visited Weilai Li Bin.

Witness "the worst person in 2019" and "turning over against the wind"

The first program of "Meet Big Coffee" in the fifth season is Li Bin of Weilai Automobile. "Meet Big Coffee" program group paid attention to him in the fourth season. At that time, Li Bin was in the limelight in the automobile field. As a persistent entrepreneur who started three businesses and rang the bell three times, Li Bin not only invested in more than 30 internet companies related to automobiles, but also almost half of the products in the field of travel were related to him. When Li Bin founded Weilai Automobile, Weilai Automobile was considered as the China electric vehicle that could best benchmark Tesla, and he himself was also called "China version of Musk". However, in 2019, Weilai Automobile lost 11.3 billion yuan. During the three years since its establishment, Li Bin’s accumulated loss reached 26.77 billion yuan. Weilai Automobile’s stock once fell from 11 dollars to 1.19 dollars. It was considered as a company with no future, and the aura hanging over Li Bin quickly faded. Some media even called it "the worst person in 2019".

When the overall public opinion was generally bearish on Weilai Automobile, Meet Big Coffee decided to shoot Li Bin again. Shi Xiaonuo’s second dialogue with Li Bin, founder, chairman and CEO of Weilai Automobile, unveiled the mental journey of "roller coaster" development he encountered in the past two years. In an exclusive interview, Li Bin said frankly that in order to "save Weilai", he "looked for money" everywhere, but Li Bin didn’t find any money. "In the fourth quarter, we talked about many people, and what I can talk about in my contacts, whether it is industry or capital, government-related or personal, anyway, I talked about everything."

In January 2021, the share price of Weilai Automobile reached US$ 66, and its total market value exceeded US$ 100 billion, surpassing BMW, GM and Ford. But how did Li Bin spend those days when he couldn’t find money? What did he do right to bring Wei Lai back to life? What will make Li Bin, a tough guy who keeps starting a business, cry?

China entrepreneurs with different records! From January 30th, every Saturday night at 22: 20, please pay attention to the CCTV financial channel "Meet Big Coffee"!

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What did reading teach us? Kang Hui and Zhu Guangquan said this.

  CCTV News:Today is World Book Day, full screen of recommended books and tricks are read live, but don’t worry, ask yourself, what did reading teach you?

  01

  Kang Hui read The Little Prince.

  In CCTV’s Reading with You program, Kang Hui recommended The Little Prince. He said that the first time he read The Little Prince was eight years old. At that time, it was difficult for him to understand its profound meaning. The only interesting plot was that the little prince met a fox in the desert.

  He is thinking, will this fox become a beauty? Finally, I lived happily with the little prince, just like the ending of Grimm’s Fairy Tales.

  By 2005, Kang Hui was in his thirties, but a sentence in The Little Prince touched him again.

  "I was too young to love her."

  In that year, Kang Hui’s father died, and he finally understood that love in this sentence does not only refer to love between lovers. And once, he didn’t know how to love those unique people in his life.

  Kang Hui learned from The Little Prince that year that "in fact, love needs learning".

  02

  Zhu Guangquan read Chu Wu.

  In the CCTV program Reading, Zhu Guangquan recommended Chu Wu: From Xiang Yu to Han Xin. He said that the author, Mr Li Kaiyuan, was a detective.

  Zhu Guangquan introduced that taking Xiang Yu’s Wujiang River as an example, according to historical records, there were five experts who got Xiang Yu’s body, divided it into five pieces to take credit for it, and finally sealed it. The author, Mr. Li Kaiyuan, conducted a rigorous "political examination" on these five people to assess their origins and subsequent development. One of them is very special, named Yang Xi.

  When Yang Xi’s position was passed on to his fifth-generation descendant Yang Chang, his wife happened to be Sima Qian’s daughter, so the author imagined that Yang Chang and his old father-in-law Sima Qian would tell him their family history in a embellished way while drinking wine on the wine table, which may become a record in Historical Records.

  But when Zhu Guangquan read this, he wondered, is this oral history true? Maybe Xiang Yu didn’t die. At that time, the person who killed Xiang Yu could deliberately point the wrong finger and say that the general who looked similar around him was Xiang Wang, so everyone swarmed and divided his body into five pieces. What about the real Xiang Yu? From then on, it is possible to remain anonymous and forget each other in the rivers and lakes.

Zhu Guangquan: You can't think that what you think is what you think.

Zhu Guangquan: You can’t think that what you think is what you think.

  Finally, Zhu Guangquan said that one of his inspirations was that "certainty became less certain". Indeed, for those who can’t witness the history with their own eyes, how can we give a definite process? What we need to do is "to challenge the limits of history".

  03

  What did reading teach you?

  Going back to our original question, what did reading teach us?

  Like Kang Hui, when he was young, he was ignorant and couldn’t understand the mystery of the book. When he grew up, he suddenly realized the true meaning of life.

  Or like Zhu Guangquan, from the book to expand Lenovo, to learn from history.

  A thousand people reading a book can probably have ten thousand answers.

  According to the 17th national reading survey report released by China Press and Publication Research Institute on April 20th, in 2019, the average reading volume of paper books and e-books for adults was 4.65 and 2.84 respectively, both of which were lower than last year.

  The report also shows that the time spent using mobile phones is increasing — — The average length of mobile phone contact for Chinese adults is 100.41 minutes per day, an increase of 15.54 minutes compared with 2018.

  Some people say that I read a lot of WeChat official account articles every day. Is this not reading?

  Some people say that paper books are no longer the only ones. I can "listen" to books. Isn’t that reading?

  Some people say that I can gain knowledge by watching all kinds of long videos and short videos, so why is it not reading?

A best-selling author is communicating with readers through live broadcast software. (Source Zhongxin. com)

A best-selling author is communicating with readers through live broadcast software. (Source Zhongxin. com)

  Refutation words are also overwhelming. Fragmented reading is not reading, but reading a paper book is reading, and reading can be remembered. ……

  Who is right or wrong probably needs time to answer. Compared with how to read, perhaps what we have gained from reading is more worthy of our deep thinking.

  Descartes said "I think, therefore I am". Now, it is better to say "I think, therefore I read".

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Russia develops saucer-shaped aircraft with a load of 1500 tons (Figure)

  The military prospect of saucer-shaped aircraft is attractive


    Although the relevant Russian reports so far have not explained the reasons why the Russian military is interested, people are convinced that the aircraft will be used by the military in the future.


    As we all know, the early attempts to develop saucer-shaped aircraft began in the early days of aviation development. As early as 1911, American inventors made umbrella-shaped aircraft. In the 1940s, especially during World War II, the research and development of saucer-shaped aircraft was supported by the US military, and Germany was the one that made small achievements in this field at that time. In 1950s, Britain, Canada, the former Soviet Union and the United States used the technology obtained from German experts at the end of World War II to set off the research and development climax of military flying saucers. For decades, aviation powers such as Russia and the United States have never given up the research on "flying saucer", because compared with ordinary fixed-wing aircraft, saucer-shaped aircraft has many unique properties, such as: small aspect ratio and small wave resistance, suitable for high-speed flight; Suitable for using ground effect, easy to realize vertical take-off and landing; It can quickly point to the attack target without hovering maneuver, and this feature will undoubtedly change the basic concept of air combat tactics.


  How far is Russia from the real "flying saucer"


    Through years of unremitting research, Russia has made great progress in the field of saucer-shaped aircraft and is expected to create a real "flying saucer." As early as the 1980s, the famous Russian flying saucer designer Hugh King successfully launched the saucer-shaped aircraft scheme named "Ekipi". For more than 20 years, Russia has successively introduced various civil and military modifications of the "Ekipi" program, including civilian unmanned flying saucers, fire fighting flying saucers, passenger flying saucers that can carry 2,000 passengers, and military flying saucers that can be used for anti-submarine, patrol and force and weapon delivery, and completed the production and testing of various scale models and individual full-scale prototypes. In 1993, the Russian government decided to provide budget funds for the "Ekipi" project, and the Russian Ministry of Defense and other departments also supported the mass production of an "Ekipi" flying saucer with a take-off weight of 9 tons. However, due to insufficient funds, mass production has not been realized. The successful research and development of "Ekipi" series of flying saucers has aroused great interest in the United States. At the beginning of this century, the United States reached an agreement with saratov Aircraft Factory, the main contractor of "Ekipi" facing financial difficulties, to jointly promote the "Ekipi" flying saucer project, but the implementation situation is still unclear.


    As for this "flying saucer" newly launched by Russian experts, this giant aircraft should have a very broad military application prospect in the long run. If it is used for military transportation, the carrying capacity of 1,500 tons will make it a super strategic delivery platform. However, the scheme is still in the scale model test stage, and there is no doubt that there is still a long way to go compared with the mature and fully tested "Ekipi" UFO project.


    Core Tip: At present, Russian experts are developing a flying saucer-like aircraft, which is said to have attracted the attention of the Russian military. Compared with ordinary fixed-wing aircraft, dish-shaped aircraft has many unique properties, such as small aspect ratio and wave drag, which are suitable for high-speed flight; You don’t need to do hovering maneuvers, and you can quickly point to the target.



    Before and after the disintegration of the Soviet Union, the "Ekipi" disc flight verification machine produced by saratov factory.


Editor: Wei Yu

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The cultural activities of the Spring Festival and Lantern Festival in Jincheng, Shanxi Province in 2024 were staged.

During the Spring Festival and Lantern Festival in 2024, Jincheng will carry out "two festivals" cultural activities with the theme of "Happy China Year, Healthy Cultivation of Jincheng Taste", and send New Year greetings to the general public and tourists with various and colorful activities to share a happy and peaceful cultural feast of the Spring Festival.
During the "two festivals", Jincheng will hold the Spring Festival Gala with the theme of "Happy Year of Longteng Fengcheng", a series of activities of "Celebrating the New Year on Taihang Mountain", an exhibition of outstanding plays of "Fengming Chunxiao", a Spring Festival opera evening of "Pear Garden Singing Prosperous Times, Love for Party Style" and the lighting of main roads, squares and parks in urban areas. Among them, in the "Taihang Mountain for the New Year" activity, before February 29, Jincheng and Changzhi, Luoyang, Jiaozuo and Jiyuan formed a tourism "partner" to carry out the ticket exemption activities for A-level tourist attractions; The main scenic spots in counties (cities, districts) have carefully prepared activities such as dragon dance, lion dance, iron flower, food street and so on; From the twelfth day of the first lunar month (February 21st) to the sixteenth day of the first lunar month (February 25th), the first Yangtze River Delta tourist train will be opened to "Taihang Mountain for the New Year", and about 300 tourists will enter the scenic spots such as Situ Town, Huangcheng Xiangfu, Xiangyu Castle, Busan, Xizhen Suzhuang, Yandi Mausoleum, Yuhuang Temple and Jincheng Museum. This activity is of great significance for the next step to expand the tourist market in the Yangtze River Delta.
Counties (cities, districts) will simultaneously hold a series of cultural activities with local characteristics. With the integration of traditional customs and modern science and technology, the urban area has formed a strong atmosphere of "ten activities to celebrate the New Year and all the people to celebrate the New Year" by means of "online+offline"; Zezhou carried out the lighting of the "Ancient Rhyme Zezhou" lantern show, the folk culture parade, the regional characteristic activities, and the exhibition and broadcast of traditional Chinese opera literature and art; Gaoping held the second Yandi Lantern Festival, and made every effort to create 16 boutique projects of four experience activities, namely, "Celebration, Joy, Gathering Gaoping", "Enjoying Gaoping with Non-legacy", "Warming the city with fireworks" and "Good Life". Yangcheng strives to create a "prosperous year" with dim lights, a "folk year" with ancient charm and a "cultural year" with strong book fragrance around the park, mountain city, traditional culture and book fragrance. Lingchuan highlights the theme of "health care" and focuses on the characteristics of "local culture", and launches cultural experience projects such as the Spring Festival Gala, the parade and performance of non-legacy projects, the handcrafted lantern corridor, and the poetry street. Qinshui has launched seven kinds of activities: Quyi, Opera, Intangible Heritage, Folklore, Performing Arts, Lantern Festival and Exhibition. Reporter Zheng Lu Shanxi Daily
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Li Ao published erotic novels, saying that the plot absolutely made people blush and beat their hearts (Figure)


  BEIJING, April 25 (Xinhua) Former legislator Li Ao released his latest masterpiece "Virtual 17" on the 25th. Li Ao joked at the press conference that there is an upper and lower age limit for reading this fantastic erotic novel, and people over 80 and under 18 can’t read it, otherwise it will be "frozen (unbearable)", like "Hao Longbin’s father (Hao Baicun) can’t read it".


  According to Taiwan Province’s Dongsen News, today’s press conference of Li Ao’s new book was held in Fuhua Hotel. Li Ao said that although the book is not "illustrated", the story with 360,000 words and 600 pages thick is absolutely blushing and heart-pounding. A reporter asked, are most of the contents of this book real stories of "masters"? He did not change the old urchin’s personality, and said, "Of course, most of them are fake."


  Li Ao also surprisingly said that the reason for publishing this "virtual seventeen-year-old" was that Taiwan Province had no literature at all during the Kuomintang ruling era, and some "monsters" who engaged in modern literature, such as Bai Xianyong and Wang Wenxing, came out. "I tell you, they were successful in life, failed in composition, and their articles were not well written. They learned the fur of foreigners and could not read their books, which was boring." Because "I look down on these people and talk to them.


  Li Ao returned to his old job of writing and finished the novel "Virtual 17-year-old" after he stepped down as a legislator. He said that this book took five years, because it was delayed during his tenure as a "legislator" and he had time to concentrate on writing after leaving office.


  "Virtual 17-year-old" narrates that a 17-year-old beautiful girl’s brain was implanted with a smart chip, and under the inspiration of a 67-year-old master of wisdom (the incarnation of Li Ao), she started the pursuit of spirituality and philosophy. The plot not only talks about ideas like "Beijing Fayuan Temple", but also has climaxes every 5 or 6 pages, so he also automatically classified the new book as a restricted level, added envelopes and affixed stickers.


  Li Ao once said with a smile a few days ago that he is an out-of-date figure. Although the new book is very restricted, I am afraid it is still difficult to sell, but "I am rich and not afraid of losing money!" However, Li Ao was right in this sentence, because the visiting members of the mainland rich group, after seeing his high popularity in the mainland, left the stage and generously gave a big red envelope to cross-strait cultural exchanges, and decided to contribute 30 million yuan to support the establishment of a cultural academy in Li Ao to promote cross-strait cultural exchanges.

Editor: Li Xian

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Rare in the north! The most beautiful ancient bamboo forest village in Shandong is hidden here! The spring is full of bamboo caves, and the beautiful scenery is better than Jiangnan.

Summer begins to grow as soon as possible, and the south wind is fragrant.
The shoulders are quite smooth, and the Jian road is very cool.
-Tang Bai Juyi’s "Early Summer Tour to Pingquan"
In Tongjing Town, yinan county, there is one.Bainian ancient village,Here, the spring comes out from the mountain, and the bamboo is born from the spring; Villagers live around the spring and build houses by laying stones..
The bamboo forest is hidden in a thatched cottage, and every family faces a clear spring, and the pastoral fruits are fragrant.It is a rare Taohuayuan village in northern China. This isBamboo spring village Hongshizhai Scenic Spot.
Linyi | bamboo spring village Hongshizhai
Exploring the Green Spring of Bamboo and Peach Blossom Garden in Jiangbei
When the summer rain pours down, the bamboo in bamboo spring village glows like a washed green. After a storm comes a calm, under the bamboo forest.Tindel effectBeauty is intoxicating.
Beams of sunlight pass through the cracks and shoot at the ground, and bamboo shadows dance like a holy door to heaven.
"leaning alone in the close bamboos, I am playing my lute and humming a song"Playing a mountain stream and pouring a cup of wine among bamboo forests is also a rare pleasure in this world.
Of course, you can also choose to sit in a boat.Listen to the bright folk songs, see the picturesque scenery and feel the customs of Yimeng Mountain area.
Summer is in the flood season, and the waterfalls and streams in the village are flowing like joy. The mountains and rivers are full of vegetation and flowers.A handful of clear springs and a pole of bamboo are the best interpretations here..
If you want to feel more folk customs and food experience, you may wish to go.Lishui StreetVarious explorations in the streets and lanes constitute the unique scenery of bamboo spring village Hongshizhai.
On the long street, a number of gourmet shops lined up:Crock chicken, iron pot fish, whole lamb soup, rolled scallion with vermicelli …It is full of traditional Yimeng cuisine, and together with many ethnic handicrafts, it has built an old street with strong fireworks.
There are also scenic spots.Courtesy in Zhaiwangfu, cottage parade, auto and motorcycle stunt, cross-country motorcycle, Yimeng wedding.And many other deductive activities, so that you have had an addiction to drama.
If you want to have a stronger experience, you might as well try it.Grass skiing, rafting, seaplaneand9D glass bridgeLet you pursue the simplest happiness in the hot summer …
Linyi | bamboo spring village Hongshizhai
The night is more charming when the lights are on.
At night in bamboo spring village, the lights are on, and the light and shadow are mottled, just like a small village in the south of the Yangtze River.
Tourists taste authentic food and snacks, enjoy street performances and feel the lively "fireworks" in the night when bamboo shadows are swaying and springs are gurgling!
Time goes by slowly, the night will not be dark, passing through time after time, and the summer is gentle … The coolness here gives everyone a quiet summer night!
Linyi | bamboo spring village Hongshizhai
Food, the soul of a trip
When you go to a place, you must catch all its delicacies. In bamboo spring village Hongshizhai, you can not only taste the local delicacies, but also enjoy many online celebrity delicacies!
If you are looking for a sense of ceremony, you might as well go to an antique oneZhuyuanEat in the restaurant!The wild flowers are blooming in front of the door, the house is very fashionable, and there is an ins-style dining environment waiting for you..
Whether it’s a bright and clean room or a poetic outdoor, it’s a good place to film!Is there a proper online celebrity wind?
Linyi | bamboo spring village Hongshizhai
B&B brings a happy ending to the trip.
During the trip, have you ever thought about having a homestay, among the green bamboo and green water,Breathe pure negative oxygen ions; Listen to the spring through the wall, the bamboo shadow shakes the window.
I met an eco-boutique B&B in bamboo spring village and gave up your long-awaited wish …
Eat delicious, drink cool ~ you can find a boutique hotel to live in, each yard has its own characteristics,With thatched roofs and stone walls, the interior is decorated with high-end atmosphere..
There are still plants in the yardGourd, towel gourd, lentil, pepperAnd other crops, so that people who have lived in cages for a long time have the opportunity to experience the most authentic pastoral life …
PS: Accommodation in the scenic spot includes Zhuruoju and Hongshi Inn, ecological courtyard, boutique hotel and wooden house villa hotel, etc., each with its own characteristics. You can choose according to your own preferences.
Address:Bamboo spring village Hongshizhai Scenic Spot, Tongjing Town, yinan county City, Linyi City
Transportation:Exit the north and south of Changshen Expressway, all the way to the west via Hutou Town, Sucun Town and Tongjing Town to the north to reach the scenic spot; Get off at Gaoli exit of Rilan Expressway and arrive at the scenic spot in journey to the south; Beijing-Shanghai Expressway Yinan Qingtuo Exit.
·There are many parking lots outside the scenic spot, and there are plenty of parking spaces.
Seeing that the hottest dog days are coming, why don’t friends come to bamboo spring village to feel the bright moon and bamboo, and the coolness and coziness of stones of crystal in its brooks?
Image from bamboo spring village Hongshizhai Scenic Area, copyright belongs to the original author.
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What else did you do right except "down the snow field" and "twinkle, twinkle, twinkle, bright stars"


Special feature of 1905 film network According to the statistics of the National Film Bureau, the total box office of movies on New Year’s Day holiday in 2024 was 1.533 billion yuan, setting a new record for the same period, with 36.6 million people watching movies and 1.411 billion yuan for domestic movies, accounting for 92.04% of the market.

Among them, the movie with the same name of the phenomenal explosion drama series won the box office champion on New Year’s Day with a box office score of 605 million yuan. In addition, the number of people who want to see the film before screening and the pre-sale results also ranked first in the same period.



Behind the box office performance of Twinkle, Twinkle, Twinkle, Twinkle, Twinkle, Twinkle, Twinkle, Twinkle, Twinkle, Twinkle, Twinkle, Twinkle, Stars, Twinkle, Twinkle, Twinkle, Twinkle, Twinkle, Twinkle, Twinkle, Twinkle, Twinkle, Twinkle, Twinkle, Twinkle, Twinkle, Twinkle, Twinkle, Twinkle,



"Good Time, Good Place and Good People" in Twinkle, Twinkle and Bright Stars

The success of Twinkle, Twinkle, Bright Stars should be said to meet the three elements of "time, place and people" at the same time.



From the perspective of "weather", Twinkle, twinkle, bright stars is scheduled for New Year’s Eve. No matter whether it is "heavy snow" or "fireworks all over the sky" released in advance in the film’s announcement, it just provides the audience with the sense of ceremony they need on the occasion of the New Year’s Eve, and makes it a new choice to spend the countdown with lovers and girlfriends in the cinema.


The "sprinkling sugar" in the film itself is also a real "pouring sugar jar", and the word-of-mouth such as "sweet explosion" that keeps fermenting after the screening also makes the audience willing to go into the cinema to celebrate the New Year.



"Geographical location" is inseparable from the "viewing marketing" discussed in the program before "Today’s Film Review". "Twinkle, twinkle, twinkle, bright stars" has been stirring up the mystery of the "snow special field" before the release, echoing the famous scene of "Zhang Wansen, it’s snowing" that broke the hearts of countless viewers in the TV series, making the "snow special field" packed up early once the film was pre-sold.


Although the "snow special field" was limited by different cinema equipment, the final effect was not satisfactory, but it still promoted the "twinkle, twinkle, bright stars" to take a big step forward in publicity.



Finally, I have to mention "harmony between people". "Twinkle, twinkle, bright stars" aims at the target audience of the film itself very accurately — — Young women are the main audience, and most of them are in third-and fourth-tier cities.


And Twinkle, Twinkle, Twinkle, Twinkle, Twinkle, Twinkle, Twinkle, Twinkle, Twinkle, Twinkle, Twinkle, Twinkle, Twinkle, Twinkle, Stars, Twinkle, Twinkle, Twinkle, Twinkle, Twinkle, Twinkle, Twinkle, Twinkle, Twinkle, Twinkle, Twinkle, Twinkle, Twinkle, Twinkle, Twinkle,



Looking closely at the fan portraits of Twinkle, Twinkle, Twinkle, Twinkle, Twinkle, Twinkle, Twinkle, Twinkle, Twinkle, Twinkle, Twinkle, Twinkle, Stars, Twinkle, Twinkle, Twinkle, Twinkle, Twinkle, Twinkle, Twinkle, Twinkle, Twinkle, Twinkle, Twinkle, Twinkle, Twinkle, Twinkle, Twinkle, Twinkle,


Zhang Wansen, the hero of the film story, is called "secretly in love with the ceiling" and is a boy who "loves you hard to open his heart". What the female audience feels about Zhang Wansen is not "why don’t you say it", but "painful" and "abusive". This kind of sugar left in the glass slag on the ground can most impress the female audience.



Secondly, in the fourth-tier cities, where the pace of life is not so fast, the audience rarely takes care of all the contents of the film that are very demanding of logic, nor excessively thinks that the plot of the film is "ungrounded" and "suspended". What the audience in the fourth-tier cities need more is actually a "vacuum layer" created by isolating social pressure. In the layer, the audience can wholeheartedly enjoy the friction brought by love and romance and enjoy a wonderful dream woven by light and shadow.



Just as in Twinkle, Twinkle, Twinkle, Twinkle, Twinkle, Twinkle, Twinkle, Twinkle, Twinkle, Twinkle, Twinkle, Twinkle, Twinkle, Twinkle, Twinkle, Twinkle, Twinkle, Twinkle, Twinkle, Twinkle, Twinkle, Twinkle, Twinkle, Twinkle, Twinkle, Twinkle, Twinkle, Twinkle, Twinkle, Twi Another example is some very important images in movies — — The moon, ferris wheel, spaceship, every element is hard to touch in reality, but it builds a romantic dream for the audience.


Word-of-mouth differentiation and the decline in the number of people watching movies,What are the shortcomings of Twinkle, Twinkle and Bright Stars?


However, two days after the film was released, the single-day box office performance of Twinkle, Twinkle and Bright Stars dropped from the first to the third, and the word-of-mouth of the film gradually became polarized. What are the shortcomings behind "Twinkle, Twinkle, Twinkle, Twinkle, Twinkle, Twinkle, Twinkle, Twinkle, Twinkle, Twinkle, Stars"?


First of all, "Twinkle, twinkle, bright stars" has always been a fan-oriented movie that was born with a huge fan base. It really caters to the needs of fans and realizes the unfulfilled wishes of the hero and heroine in TV dramas.

But also because of this, two days after the film was released, the number of people watching the film dropped sharply. The audience who wanted to watch the film for the first time had already entered the cinema, but for those who didn’t understand the TV series, the charm of the film was lacking.



In addition, although Twinkle, Twinkle, Twinkle, Twinkle, Twinkle, Twinkle, Twinkle, Twinkle, Twinkle, Twinkle, Twinkle, Twinkle, Twinkle, Twinkle, Twinkle, Stars, Twinkle, Twinkle, Twinkle, Twinkle, Twinkle, Twinkle, Twinkle, Twinkle, Twinkle, Twinkle, Twinkle, Twinkle, Twinkle,



In fact, these two points also remind all other producers of drama modification how to adjust the direction in the subsequent film production to meet the common expectations of drama powder and non-drama powder.


"Twinkle, twinkle, twinkle, bright stars" was established in May and released at the end of the year. The overall production cycle is very short and the efficiency is very fast, but it can only be a film promoted under the routine industrial process. Only by catching up with specific time nodes, themes and people can it be successful. But in fact, a good film should be more refined in content and shooting skills, and naturally it will have a better release effect.



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The reform plan of art examination will be released in many places, and the enrollment of art examination will have these new changes!

  BEIJING, Beijing, March 15 (Reporter Yuan Xiuyue) The Beijing Education Examinations Institute issued a notice on the 14th, and by 2024, six art majors, including music, dance, performance, broadcasting and hosting, art and design, and calligraphy, will be fully implemented in the city.

  Since the beginning of this year, Shanxi, Xinjiang, Guangdong, Zhejiang, Hunan and other places have also issued implementation plans, and the timetable for the reform of the college entrance examination is accelerating.

  Webpage screenshot

  Beijing will implement unified examination for six art majors next year.

  According to the Notice of Beijing Municipality on Further Strengthening and Improving the Enrollment of Art Majors in Colleges and Universities (hereinafter referred to as the Notice), the enrollment of art majors in colleges and universities adopts the examination evaluation method of "cultural quality+professional ability", and the cultural quality uses the results of the national college entrance examination and the professional ability uses the results of the art professional ability examination.

  The art professional ability examination includes the city-wide unified examination and the college examination, and the classified examination is implemented according to the requirements of selecting and cultivating different art professionals. The city’s unified examination is organized by Beijing Education Examinations Institute, and the college examinations are organized by relevant universities.

  The "Notice" mentioned that by 2024, the city-wide unified professional examinations for six art majors, including music, dance, table (guide) performance, broadcasting and hosting, art and design, and calligraphy, will be fully implemented.

  Music includes seven majors, such as music performance, musicology, composition and composition technology theory; dance includes six majors, such as dance performance, dance science and dance choreography; table (directing) performance includes five majors, such as performance (drama film and television performance), drama film and television director and musical; and art and design includes 28 majors, such as fine arts, painting, sculpture and photography, in addition to broadcasting and hosting and calligraphy.

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  The "Notice" also mentioned that the scope and scale of school examinations should be strictly controlled. For the art enrollment majors covered by the Beijing unified examination, in principle, colleges and universities in Beijing should directly adopt the results of the unified examination. For a few art colleges with distinctive professional characteristics and high quality of personnel training, and high-level art majors with high requirements for candidates’ artistic talent, professional skills or basic skills, they can apply for organizing school examinations on the basis of the city’s unified examinations according to procedures.

  Colleges and universities in Beijing that organize school examinations should actively take online examinations or use the results of provincial unified examinations for primary elections, and strictly control the number of on-site school examinations. In principle, it should not exceed 6-mdash of the enrollment plan of relevant majors; Eight times.

  From next year, there will be new changes in the college entrance examination art test!

  In 2021, the Ministry of Education issued "Guiding Opinions on Further Strengthening and Improving the Enrollment of Art Majors in Colleges and Universities" (hereinafter referred to as "Guiding Opinions"), and comprehensively launched the enrollment reform of art examinations.

  It can be noted that since the beginning of this year, Shanxi, Xinjiang, Guangdong, Zhejiang, Hunan and other provinces have issued relevant implementation plans to promote the enrollment reform of the college entrance examination.

  According to relevant local documents, from 2024 onwards, there will be several new changes in the enrollment of college entrance examination art examination. First, the college entrance examination art test will enter the "unified examination era". It is mentioned in the Guiding Opinions that all provinces (autonomous regions and municipalities) should actively create conditions to gradually expand the scope of the provincial-level unified examination for art majors, and basically achieve full coverage of the provincial-level unified examination for art majors by 2024.

  At present, the provincial-level unified examinations for art majors in various places set up six categories, including music, dance, performance, broadcasting and hosting, art and design, and calligraphy. All localities have issued documents to make specific provisions on the subjects, scores, contents, forms, requirements and various aspects of examination organization and implementation.

  In addition, many places also informed that starting from 2024, there will be no more inter-provincial examination sites, and all college art majors will be organized at the school location.

  Second, some art majors will cancel the professional ability examination. According to the above Notice of Beijing Education Examinations Institute, since 2024, art majors such as art history theory, drama, film and television literature in colleges and universities will be selected according to the results of the cultural courses in the college entrance examination and the comprehensive quality evaluation of candidates.

  Among them, art majors that no longer organize professional ability examinations include art history, art management, intangible cultural heritage protection, drama, film studies, drama film and television literature, radio and television director, and film and television technology.

  Third, the performance requirements of cultural courses will be gradually improved. Zhejiang Education Examinations Institute requires that from 2024 onwards, the art majors in colleges and universities that organize school examinations will be selected according to the candidates’ school examination results on the basis that the results of the college entrance examination and cultural courses in Zhejiang Province are qualified in principle and meet the minimum requirements set by the school. According to the enrollment situation, the school can apply for an appropriate reduction in the performance requirements of cultural courses, but it shall not be less than 75% of the general class.

  Hunan Education Examinations Institute mentioned that colleges and universities are encouraged to further improve the requirements for admission of cultural achievements on the control scores uniformly delineated by Hunan Province. On this basis, in the future, we will gradually improve the cultural performance requirements of the college entrance examination for arts majors. From 2025, the admission control scores of relevant subjects will be increased from 75% and 70% of the minimum control scores of ordinary undergraduate courses to 80% and 75% respectively.

  The Guangdong Education Examinations Institute also mentioned that in 2024, the proportion of the total scores of candidates’ cultural courses with the combined total scores of music, dance, performance, art and design, and calligraphy was appropriately increased. (End)

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Sino-Indian talks, this time emphasizing "winter"

  On January 12th, the Chinese and Indian armed forces held the 14th round of talks at the commander level on the Chinese side of the Moldo/Chushule meeting point.

  Compared with the thirteenth round of talks, the two sides issued a joint press release after this meeting. This is also the sixth joint press release since the China-India military level talks.

  The joint press release issued this time mentioned four times in total.agree",three times"as soon as possible”。 Compared with the past, the number of times is the most. Taken together, there is still the will to move in the opposite direction.

▲ On January 1, 2022, Chinese and Indian soldiers exchanged greetings and exchanged candy at the border.

  Master Tan also found that this press release emphasized one word for the first time — —"Winter".

  The original words are: "The two sides agreed to continue to consolidate the existing achievements and take effective measures to maintain the security and stability of the western region, including winter."

  Through this word, we can see that although China and India have not made progress on the border issue at present, they have reached a consensus on solving the problem in a peaceful and stable way, and we can also see several other aspects of the Sino-Indian talks.

  As early as the end of last year, the Indian media revealed that India took the lead in proposing to hold a new round of talks at the commander level as soon as possible.

  Lin Minwang, a researcher at the Institute of International Studies of Fudan University, told Tan Zhu:

  "One reason for India’s initiative is the arrival of winter. The Indian side hopes that both sides will freeze the status quo in winter and take no action. "

  For India, winter militaryThe logistics pressure is great., make it difficult to continue at loggerheads with China at the border.

  At present, India has tens of thousands of soldiers deployed in eastern Ladakh. In order to cope with the cold weather in the plateau, the Indian army needs to spend 1.5 million rupees (equivalent to about 130,000 yuan) for each soldier to maintain its combat effectiveness in the plateau. Altogether, it costs a lot.

  An Indian military logistics expert calculated that the Indian army needs to allocate at least 80 kinds of materials, including rations, winter uniforms, a large number of kerosene, diesel oil, gasoline, etc., and it needs about 500,000 tons of supplies throughout the winter.

▲ An Indian Army convoy carrying reinforcements and supplies went to Liecheng.

  Not to mention the financial pressure, even if India has the money to raise 500 thousand tons of supplies, it is difficult to deliver them to the border in time and effectively. as a result ofBackward infrastructure.

  A village on the Indian border didn’t install the first mobile phone tower until November 2021, and it still lacks infrastructure such as roads, electricity and medical care. Indian media also made a special report, saying that India’s infrastructure can’t be compared with China.

  Insufficient logistics support in winter has always been a headache for the Indian army. In 2020, the Indian army began to prepare winter logistics support from summer. However, in order to reduce the pressure of raising and transportation, it was considered to reduce the weight of rations from 2.5 kilograms per person per day to 1.5 kilograms on the basis of ensuring the basic calories of food. But even so, the supply pressure is not small.

  Continued confrontation, India obviously can’t keep up.

  Commitment to smooth communication channels and continue to seek solutions to problems as soon as possible. For India’s attitude, Lin Minwang analyzed:

  "China has also responded in the opposite direction. After all, the two sides are neighbors who can’t move away, and the border issue can’t be solved for a while. It will take time to slowly correct some unreasonable expectations in India."

  Before this meeting, India did inject some goodwill.

  According to Indian media reports, despite the pressure from many NGOs, the Indian government has made a decision to support the Beijing Winter Olympics, which is in line with the Indian government’s "neighborhood priority" policy.

  As early as 2014, "Neighborhood priorityPolicy has become one of India’s core foreign policies. According to Hu Shisheng, director of the South Asia Institute of China Institute of Contemporary International Relations:

  “‘ Neighborhood priority ’ One of its manifestations is to build a stable relationship with neighboring countries. As a developing country close to China, it is difficult for India to bear a series of negative consequences of the complete hostility between China and India. "

  Before the talks, it was also reported that India may ease restrictions on some foreign direct investments next month, including China.

  Correspondingly, it is a milestone breakthrough in the trade volume between China and India — — In the first 11 months of 2021, the trade volume between China and India exceeded 100 billion US dollars. The Indian Foreign Secretary also stated not long ago that the Indian government is firmly committed to putting India-China trade relations on a more sustainable basis.

  However, we should also see that the atmosphere of taking a step forward is only compared with the previous talks.

  Before the 13th round of China-India talks at the commander level, the Indian media spread rumors and exaggerated that the PLA had crossed the line. After the talks, the Indian side blamed China for the stalemate.

  Even now, India’s small moves have not stopped.

▲ On January 5, 2022, India recovered 6.53 billion rupees from Xiaomi on the grounds of illegal tax evasion.

  Last week, India issued a sky-high "fine" to China’s Internet companies, and India recently tested supersonic cruise missiles.

  We must also see clearly that India has "It will be noisy after winter."The possibility.

  All along, India hopes to occupy as much territory as possible and win the so-called "victory" by nibbling away at it without war.

  For this mentality in India, Lin Minwang told Tan Zhu:

  "India will not look at things from a longer-term perspective. India’s military and diplomatic personnel are more accurate in calculating small abacus, but the direction of big abacus is not accurate. China has solved the land boundary problem with 12 of the 14 neighboring countries. No country needs to talk about so many rounds, so India needs to reflect on its own problems. "

  To improve the Sino-Indian border issue, India must change its position on the border.Basic cognition.

▲ Conflict scene in the Central Inca Gallowan Valley

  China and India are moving in the opposite direction to maintain border peace, which is in line with the interests of both countries and the international trend. But some people don’t want to see such a situation.

  The South Asia Briefing published by the American Foreign Policy magazine on the 13th mentioned this talk, and between the lines, it was shaping the China threat.

  Before the talks, White House spokesperson Psaki deliberately took China’s "coercion" and stressed that he would continue to work with India.Stand together”。

  Unfortunately, India didn’t want to stand with the United States in everything.

  Although the United States clearly supports India on the border issue, the Indian media bluntly said that the United States is keen onsabotagePeace between China and India.

  Because the strategic purpose of the United States is obvious: I hope that the two neighboring countries will consume each other, because this is in the best interest of the United States — — When India buys more American weapons and equipment against China, it will be able to move closer to the United States strategically.

  For the move of the United States, Hu Shisheng analyzed:

  "India does not want the border issue to be internationalized, and it also opposes the United States’ intervention in the Sino-Indian border issue. The Sino-Indian border issue itself is very complicated, and adding a third party will only make it more complicated. At this point, China and India have the same attitude. "

  The Sino-Indian border issue is indeed still complicated, which is why the joint press release emphasizes "Have a frank and in-depth exchange of views",which is why India particularly emphasized that" although there was no breakthrough in the talks, the two sides agreed to continue the talks. "

  No matter how complicated the situation is and how many rounds the two sides have to talk about, for China, the bottom line has always been clear:

  Great rivers and mountains, not an inch of land.

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Next week, the whole country will face a wide range of rain and snow, and the temperature will fall off the cliff.

  China Weather Network News Today (19th), the snowfall in Northeast China has reached its peak, and the newly added snow will be unfavorable to traffic. In addition, due to the influence of cold air, it is expected that from tomorrow (20th), a large range of rain and snow will be on the line again, and the temperature will fluctuate obviously. Before the arrival of cold air, there will be a "cliff-jumping" decline.

  A new round of large-scale rain and snow is on the road in the middle and east of Northeast China during the peak period of snowfall

  Affected by the eastward movement of the high-altitude trough, since last night, there have been obvious snowfall weather processes in eastern Inner Mongolia and most parts of Northeast China. It is expected that the snowfall will continue. Today, the daytime will be the strongest period of precipitation. There are heavy snow and local snowstorms (10 ~ 16 mm) in parts of central and eastern Jilin and northeastern Liaoning. During this snowfall, the depth of newly added snow in southern Heilongjiang, central and eastern Jilin, northern Liaoning and other parts can reach more than 5 cm, and the local area is more than 10 cm. The Central Meteorological Observatory issued a blizzard forecast at 06: 00 on February 19.

Snowfall in Northeast China _ Copy _ Copy. jpg

  The snowfall will not take too long, and it is expected to come to an end on the night of the 19th, but it will have a great impact. On the 19th, the heavy snowfall in central and eastern Jilin and northeastern Liaoning may bring inconvenience to traffic. For example, some sections of Heda Expressway passing through northeastern Liaoning and eastern Jilin will encounter heavy snow. In addition, highways such as Suiman and Hunwu may also be adversely affected by snowfall and new snow.

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  At the same time, due to the influence of cold air, it is expected that there will be heavy snow and local snowstorm in parts of Ili Valley, Tianshan area and Tacheng area in Xinjiang from 08: 00 on the 19th to 08: 00 on the 20th. Moreover, snowfall is accompanied by strong winds and cooling, so we should also pay attention to prevent the adverse effects of snowfall, snow and wind-blown snow that may occur in some areas.

  In addition, from next Monday, with the southward movement of cold air and the strengthening of southerly warm and humid airflow, cold and warm air will jointly create a large-scale rain and snow process in the central and eastern regions from 20 to 22, and the southernmost boundary between rain and snow can reach Huanghuai and Jianghan. It is estimated that there will be small to medium snow or sleet in the eastern part of northwest China, north China, south-central part of northeast China, Huanghuai and western Jianghan, and heavy snow or blizzard in some areas from 19 to 23; There are small to moderate rains in Jianghuai, eastern Jianghan, Jiangnan, southern China and the eastern part of southwest China, and heavy rains in some areas.

  The temperature in many places has risen like warm spring, and the temperature is now "jumping off a cliff" next week.

  This weekend, the central and eastern regions of China ushered in a warm-up climax, and the temperature in many places set a new local record. For example, in Guangzhou, as of 16: 00 yesterday, the highest temperature reached 29.2℃, setting a new record in mid-February.

Snowfall in Northeast China _ Copy _ Copy. jpg

  Today, the temperature in North China, the eastern part of Northwest China and the south of the Yangtze River will generally reach high points, and the range of the highest temperature above 20℃ will be extended to Henan and Shandong, and the eastern part of Northwest China will also exceed 20℃, and the south of the Yangtze River will reach about 25℃. It is estimated that among the provincial-level cities, Beijing, Xining, Jinan, Nanchang and other places are expected to break through the new high temperature this year and generally reach the local "Yangchun March" temperature level.

Snowfall in Northeast China _ Copy _ Copy. jpg

  This weekend, the temperature in most parts of the country rose as warm as spring. The picture shows the beautiful advection fog sunrise in Qinzhou by aerial photography. (Photo: Li Binxi)

  However, the warming situation will be completely broken by cold air next week. Due to the high temperature rise in the previous period, the temperature will fall "off the cliff". It is estimated that from 08: 00 on the 19th to 08: 00 on the 21st, the average temperature or minimum temperature will drop by 4 ~ 6℃ in the northern part of the south of the Yangtze River, the middle and lower reaches of the Yangtze River and most areas in the north of China. Among them, the temperature drop in most parts of northern Xinjiang, western Gansu, Ningxia, central Inner Mongolia, southern Northeast China, central and western North China, most parts of Huanghuai and Jianghan will reach 8 ~ 10℃, and the local temperature will exceed 4 ~ 6℃. Most of the Bohai Sea and the Yellow Sea will have northerly winds of 7-8 grades and gusts of 9 grades. The Central Meteorological Observatory issued a gale cooling forecast at 06: 00 on February 19th.

Snowfall in Northeast China _ Copy _ Copy. jpg

  At the time when winter and spring seasons alternate, the cold air is still very active, and the weather is often warm and cold, reminding everyone to pay attention to cold and warmth to avoid catching a cold.