Recently, affected by the epidemic and the increase of people returning to the city, many people reported that it is difficult to buy food online and it is expensive. Which link has gone wrong?
Phenomenon: buying food online, selling out at a higher price often happens.
Recently, many netizens reported that buying food online is not only expensive, but also difficult to buy.
A fresh supermarket APP sent a delivery delay reminder. screenshot
The reporter found on many apps, such as Box Horse Fresh, Duodian, Meituan Shopping, Qixian, etc., that the prices of some vegetables are not cheap, and some potatoes start from 10 yuan per catty.
However, the prices of many vegetables have not risen too much. On average, there are still 1 kg of cabbage in 5 yuan, 1 kg of potatoes in 3 yuan and 1 kg of cucumbers in 4 yuan. Especially eggs, compared with before the epidemic, there is almost no price increase, and the average price of boxed eggs is about one in 1 yuan.
A home APP sends a delayed delivery announcement. screenshot
The main problem now is that the goods are out of stock or the delivery is not timely. On the apps such as Box Horse, Duodian, Meituan Shopping and Qixian Supermarket, relevant reminders or delayed delivery announcements have been issued.
Meituan’s grocery shopping shows that orders are placed after 7: 00 in the morning, and orders for the next day are suspended during special periods, and only orders for the same day are accepted.
The distribution adjustment plan and the return to work plan have been formulated at many points. It shows that 80% of the stores in Beijing will resume the same-day delivery standard one after another. It is recommended that users place orders as soon as possible on the same day, so as to prevent the store brother from being fully booked. If the delivery brother shows that he is fully booked, he can pick it up at the store after purchasing the APP.
Box Horse also reminded on the APP to encourage users to go to the store to pick it up, saying that the store has sufficient supply and go to the store to buy it with peace of mind. Qixian APP issued a delayed delivery announcement. If it is urgent, it is recommended to pick it up at the store, and you can take it at the store service desk without visiting the store.
Actually, the courier is "out of stock"
It is difficult to buy food, and it is even more difficult to send it home. What is the reason?
First of all, the reporter learned from many sources that it is not out of stock now. The relevant staff of Box Horse said that due to the epidemic, the online order was fully booked at 0: 00 in a few seconds. When the online order arrived, the APP would show that it was sold out. In fact, the store has been replenishing, and the goods in the store are sufficient.
Therefore, it is better to say that the courier is "out of stock" than vegetables. And this phenomenon may continue. On the 4th, Duodian said that in recent days, with the increasing number of people returning to Beijing, the number of orders for the multi-point Dmall platform began to increase, and the demand for delivery to home increased, facing a substantial lack of delivery capacity.
Box horse recruits from the catering industry. Weibo screenshot
In view of this situation, recently, Boxma Xiansheng reported that the staff of Yunhai cuisine and youth restaurant will go to Boxma immediately, and other catering services can be contacted and discussed if necessary.
It is not difficult to see from the above situation that under the epidemic situation, online shopping and home service ushered in an opportunity for development. According to the data provided by multipoint, during the period from the 26th day of the twelfth lunar month to the 7th day of the first month, the order volume of multi-point Dmall all-platform home delivery increased by 95.3% compared with last year, and the sales volume increased by 225.7% compared with last year.
On the whole, six categories, instant frozen products, vegetables and fruits, rice and miscellaneous grains, grain and oil seasoning, leisure snacks and drinks, have become consumers’ first choice for shopping during the epidemic.
The catering industry collectively switched to selling vegetables.
As mentioned above, unlike the emergency recruitment of box horses, the catering industry was hit hard by the epidemic. Netizens from all over the world have exposed pictures of local big hotels setting up stalls to sell vegetables. The old shops in Quanjude are also included.
The hotel switched to selling vegetables? Yes! Because the Spring Festival is the peak season of hotels, many hotels stock up in advance. Some interviewed users said that their restaurants hoarded 1 million yuan of ingredients. Under the epidemic, "meat can be frozen and vegetables can only be disposed of cheaply."
Many restaurants began to sell vegetables. Weibo screenshot
According to the news released by the China Cuisine Association, it is understood that the catering industry suffered serious losses during the Spring Festival due to the epidemic, and the amount of New Year’s Eve dinner was 94% to 100%.
"Without normal business and operating income, catering enterprises have to bear the loss of expired reserve ingredients, pay employees’ salaries, pay store rents and related expenses, and commission on take-away food delivery platforms."
Recently, Jia Guolong, chairman of Xibei, said in an interview that "the epidemic has caused more than 20,000 employees to be unemployed, and the loan payment can only last for March". Triggered a hot discussion among netizens.
In fact, other catering brands are also very difficult. According to the China Cuisine Association, Dongpo, Meizhou revealed that 11,144 tables were returned from January 21 to 30, and the amount of money lost during the golden period of the Spring Festival was about 17 million yuan.
"Wangshunge, which has 60 stores, only 23 stores opened on January 28, with a year-on-year decrease of 98.49% in passenger flow and a decrease of 93.77% in turnover."
No wonder restaurants have switched to selling vegetables.
Author: Wu Tao
