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Many enterprises have racked their brains to be listed in the big enterprise ecosystem, but aqara, a green rice in the Xiaomi ecosystem, insists on breaking the circle and actively decoupling the rice chain. At present, many enterprises want to join the giant’s ecological circle for their long-term development, but green rice aqara, who is in the Xiaomi ecological circle, chooses to jump out of the comfort zone and gradually go Xiaomi.

At present, smart home is on the eve of the outbreak, and its market scale is growing rapidly. According to IDC data, it is estimated that by 2024, the market scale of smart home in China is expected to exceed 500 billion yuan, and the market shipment of smart home equipment will increase to about 500 million units, with a compound annual growth rate of 23%.

And because of its large population, China will be the most potential smart home market in the world. Faced with such a huge market, many giants have entered the market one after another, and different enterprises have established their own ecological circles. According to the restrictions of relevant agreements, it is difficult for various hardware devices joining different ecological circles to be compatible.

Therefore, in order to develop rapidly, many small enterprises compete to join the ecological circle dominated by large factories. As one of the players in the first echelon of smart home in China, Xiaomi Ecosphere has rapidly grown into a unicorn in the industry because of catching a ride with Xiaomi. However, with the help of green rice aqara, which is growing rapidly in the rice chain, it chooses to decouple the millet ecosystem. Can it live better in the future?

Rice chain blessing, green rice aqara gradually grows.

The growth of green rice aqara is inseparable from the blessing of Xiaomi, and it is precisely because of the blessing of rice chain that green rice aqara gradually occupies a place in the field of smart home.

It is understood that the predecessor of Green Rice aqara is Shenzhen Lutuo Technology, and its main business is not smart home, but an enterprise that focuses on the research and development and application of wireless building control systems for environmental energy collection.

In 2014, due to the shortage of funds, Xiaomi, Shunwei and world-renowned financial investment institutions invested in green rice to tide over the difficulties, and in that year, green rice was included in the Xiaomi ecological circle, that is, at that time, Green Extension was officially renamed as Green Rice, and it was also responsible for the research and development of smart home products of Xiaomi.

Green rice has also entered a process of rapid growth due to its back to the millet industry chain. Green rice aqara’s products cover almost all aspects of Mijia smart home.

In 2015, Green Rice also released the first Xiaomi smart home package product. As an enterprise of Xiaomi ecological chain, aqara products are closely linked with Mijia smart brand, which not only makes Mijia smart products have a wider application range, but also promotes the development of Green Rice aqara.

According to the data, Green Rice aqara’s products and equipment have spread to more than 9,000 cities in 192 countries around the world, serving more than 2 million smart home users, but Xiaomi has contributed a lot.

With the help of Xiaomi ecological circle, green rice aqara has survived the most difficult period of the industry. With the progress of science and technology, the market scale of smart home industry is growing, and the industry is also in the stage of imminent outbreak.

In order to occupy the market share, Green Rice aqara has carried out a big reform, changing the sales model from distribution agent to offline channel joining, which has opened a new river of domestic smart home offline service provider system.

It is precisely because of the existence of aqara Home Experience Store that Green Rice Aqara has increased the interaction and immersive experience between consumers and products, and successfully integrated the 2C and 2B solutions of the Internet of Things. The effect of this reform is very obvious. The old users of the experience store have become the second largest customer acquisition channel for green rice Aqara, and the proportion of referral orders has gradually increased from 15% to 22.4%.

Later, with the help of Xiaomi Ecosphere, green rice aqara became more and more famous. With the help of Xiaomi’s huge ecological chain, Green Rice Aqara already has service providers and offline stores covering most cities nationwide, and its products have gradually increased to more than 30 categories and more than 500 SKUs with the penetration rate of Xiaomi products.

However, in order to gain a bigger stage and higher income, in recent years, green rice aqara has gradually decoupled from the millet ecosystem. Can this really make it better?

Inconsistent ideas, green rice aqara decoupling rice chain

In recent years, with the further expansion of the scale and the increasingly fierce competition in the domestic smart home industry, green rice aqara began to be not limited to the millet ecosystem. In 2021, green rice aqara joined the matter agreement, officially jumped out of the Xiaomi ecological circle, was in line with international standards, and served international smart home manufacturers such as Apple and Google.

As a new smart home protocol based on open source ecology, matter protocol breaks the separation between platforms and the differences in development paths, making smart home products compatible between different manufacturers and brands, which sounds like it is of great benefit to the smart home hardware vendors, but the most fatal flaw is that this protocol was initiated by foreign manufacturers, and there is still some uncertainty about whether it can be used in China in the future.

For the development of the enterprise, it is understandable to join this agreement, but the following practices of green rice aqara to actively decouple the millet ecosystem are incomprehensible.

Since 2020, many new products of Green Rice aqara have only supported mainstream platforms such as APPleHomekit, Green Rice App, AmazonAlexa and Google Assistant, but they have not supported Mijia at first. For example, the network management M2 has caused discussion on the Internet, and some people even questioned whether Green Rice aqara should give up the big tree of Xiaomi.

Why does aqara, a green rice that can be measured by Xiaomi, begin to gradually decouple rice circles? This has to start from the pricing concept, technical layer agreement and development space.

Judging from the pricing concept, the reason why Xiaomi can be popular all over the country in a short time is nothing more than excellent quality and affordable price. As a high-end smart home product owned by Green Rice, aqara focuses on the high-end market, which has a serious conflict with Xiaomi’s cost-effective play.

More importantly, Xiaomi also has related products that can be used in the smart home market, which virtually competes with green rice aqara.

As the leader of Xiaomi’s ecological circle, Xiaomi has strong bargaining power, and the profit of its industrial chain hardware business does not even exceed 5%, which makes Xiaomi’s competitiveness more obvious and makes green rice aqara, who is also in the smart home industry, very uncomfortable.

It is understood that at present, the price of millet switches is mostly between 59-69 yuan, while that of green rice aqara switches is between 89-600 yuan. This price difference makes green rice, which is the main high-end market, unbearable.

More importantly, Xiaomi switch and green rice aqara switch are all produced by enterprises in the industrial chain, and their quality is not significantly different.

In addition to the differences in pricing concepts, technical conflicts are also a major factor. Xiaomi, as an integrator of ecological circle, has designed many products. In order to lower the threshold of users, it adopts Bluetooth mesh protocol, while Green Rice, as a single producer of smart home, uses zigbee protocol.

In short, Mijia no longer produces zigbee products, and all products of Green Rice need to be adjusted and retested, which leads to the differences between Green Rice and Xiaomi.

However, as the helm of the ecological circle, Xiaomi’s move is understandable in order to better complete the threshold of the Internet of Everything. If the green rice is adjusted accordingly, the Xiaomi ecological circle will grow rapidly with the arrival of the Internet of Everything in the future.

Technical differences may have a corresponding impetus, but it is probably the current market space problem that directly makes green rice aqara start to decouple from rice circles.

Recently, due to all-encompassing, Xiaomi Ecosphere did not focus its resources on smart homes in a short period of time, which led to the rapid growth of green rice in the rice circle. At present, many Internet manufacturers and home appliance manufacturers in China are in their own smart home ecosystem. The torn ecosystem not only hinders the growth of smart home market, but also affects consumers’ sensory experience.

This makes it difficult for green rice aqara, which has joined the Xiaomi ecological circle, to integrate into other smart home circles in China. Not only that, with the increase of the penetration rate of foreign smart home markets, the time for foreign markets to increase their volume is earlier than domestic ones, which is also the reason for the active decoupling of green rice aqara.

However, can short-term gains really make green rice grow faster? I’m afraid not. As one of the best ecological circles in China, Xiaomi Ecosphere has extraordinary growth potential. Therefore, the active decoupling of green rice aqara may not make it better.

Jump out of the millet circle, can green rice aqara be better?

For the development of the enterprise, it is understandable that green rice aqara jumped out of the millet ecosystem. However, can aqara, a green rice out of Xiaomi’s comfort zone, really create a better world?

Look at the previous Xiaomi ecological chain first to know. In the past, many enterprises that grew rapidly with Xiaomi’s resources, investment, channels and other resources began to grow independently after their business gradually improved, and some even competed directly with Xiaomi.

Green rice is not a case. Before that, there were four Xiaomi eco-chain enterprises, including Huami, Yunmi, Roborock and No.9, which were gradually decoupled from the deep binding of Xiaomi. At present, the effect of these enterprises to millet is average.

Green rice aqara joined the matter agreement this time. Although this agreement can be supported by mainstream smart home platforms such as AppleHomekit, AmazonAlexa and Google Assistant, it is uncertain whether this agreement can become the domestic mainstream under the background of domestic substitution.

More importantly, domestic smart homes have become more and more competitive after precipitation. Without Xiaomi’s blessing in the future, it will be more difficult for green rice aqara to compete with big factories.

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As one of the players in the first echelon of smart home in China, Xiaomi Ecosphere has rapidly grown into a unicorn in the industry because of catching a ride with Xiaomi. However, with the help of green rice aqara, which is growing rapidly in the rice chain, it is too short-sighted to choose to actively decouple the millet ecosystem.

Moreover, in the face of different enterprises have established their own ecological circles, it is difficult to be compatible between various hardware devices joining different ecological circles. Green rice aqara joined the matter agreement this time. Although this agreement can be supported by mainstream smart home platforms such as AppleHomekit, AmazonAlexa and Google Assistant, it is uncertain whether this agreement can become the domestic mainstream under the background of domestic substitution and big data security.

At the same time, domestic smart homes have become more and more competitive after precipitation. Without Xiaomi’s blessing in the future, the competition between green rice aqara and domestic manufacturers will be more difficult.

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The exterior design of Haval’s second-generation big dog is unique and powerful. The front face part adopts the sharp design of Haval’s family style, and the air intake grille adopts a large-area mesh structure with chrome decoration, which not only enhances the visual impact, but also shows a sense of sophistication. The overall style combines the fashion of urban SUVs with the toughness of outdoor off-road. The lines are tough and the body contour is full, creating a strong recognition. The muscle lines on the side of the body highlight the sense of strength, while the design of the tail echoes the front face, making the whole car visually harmonious and unified, showing the unique aesthetic concept of Haval’s second-generation big dog.

Haval’s second-generation big dog has smooth and powerful body lines. Its body size is 4705mm x 1908mm x 1780mm, and the wheelbase is 2810mm, providing sufficient guarantee for the interior space. The front and rear wheel tracks are 1641mm and 1640mm respectively, ensuring excellent driving stability and handling performance. The tire specifications are unique, the front wheels are equipped with 235/60 R19, and the rear wheels are also 235/60 R19. With exquisite wheel rim design, it not only enhances the visual effect, but also ensures the grip and comfort during driving.

The interior design of Haval’s second-generation big dog shows the coexistence of luxury and practicality, paying attention to detail and comfort. In the cockpit, a leather-wrapped steering wheel is used, which not only feels delicate to the touch, but also provides manual up and down and front and rear adjustment functions to adapt to the individual needs of the driver. The 14.6-inch central control screen is the core highlight of the interior. The clear display effect is matched with the advanced automatic speech recognition control system, which supports multimedia, navigation, telephone, air conditioning and sunroof control, bringing a convenient interactive experience to the driver.

The seat section, whether it is made of imitation leather or genuine leather, guarantees the comfort of the ride. The front seats provide four-way adjustment, including front and rear, backrest, height and waist support, which not only meets the comfort of the driver for long-distance driving, but also takes into account the needs of the passenger in the passenger seat. In addition, the driver’s seat is also equipped with a power seat memory function, as well as heating and ventilation functions, to ensure the best ride experience in all weather conditions. The second row of seats supports backrest adjustment, while the seat reclining is designed with a proportional reclining design, which provides great convenience for the flexible use of the interior space.

Haval’s second-generation big dog is equipped with a powerful 1.5T engine, which has a maximum power of 135 kilowatts, equivalent to 184 horsepower, providing abundant power support for the vehicle. This engine is matched with a 7-speed wet dual-clutch transmission, ensuring smooth and efficient gear shifting, meeting the driver’s demand for driving performance.

Summarizing the owner’s evaluation, Haval II Big Dog has won his deep love for its unique design and excellent quality, and has become an indispensable member of his family. As he said, Big Dog is not only a car, but also the fifth member of his life, which is enough to prove the charm and attractiveness of this model. For consumers who pursue individuality and practicality, Haval II Big Dog is undoubtedly a trusted and chosen partner.

Recently, the dark blue car intelligent solution was officially released, equipped with high-end intelligent driving assistance of the new dark blue S7i, dark blue SL03i simultaneous listing, S7i official guide price 184,900 yuan – 217,900 yuan, SL03i official guide price 178,900 yuan – 206,900 yuan.

It’s not a good idea.Deep Blue Advanced Smart Driving Assist Deepal AD, Cozy and Casual

Focusing on the three scenarios of high-speed, urban and parking that users use the most frequently, Deepal AD brings users a happy driving experience and a comfortable parking experience through more than 20 functional configurations.

First, high-speed navigation, labor-saving and worry-free, so that the high-speed unimpeded. At present, this function has covered 31 provinces and municipalities across the country, over 400,000 kilometers of high-speed and urban expressways. Deepal AD is based on high-precision maps to simplify driving operations. During the process of following the car, it can be realized to act according to the situation, change lanes autonomously, accurately and smoothly. It can also handle complex scenarios such as conical barrels, sharp bends, and accident vehicles on construction sections, so that users can rest assured. Under normal working conditions of the expressway, the takeover mileage is less than or equal to 500 kilometers once. Facing the ramp and understanding the road, the system can obtain forward information according to the navigation, change to the target lane in advance, stably pass the "devil" continuous curve, and calmly deal with the ramp diversion and confluence. The traffic success rate exceeds 98 Full-scene intelligent speed regulation, which can automatically adjust the target speed in 12 major scenarios such as tunnels and curves, and cruise freely, with a certain speed.

Second, cruising in the urban area, traffic jams are not blocked, and there is a magic weapon for "freeing your feet". Deepal AD has a minimum follow-up and stop distance of 2 meters, which greatly improves smoothness and comfort. Omnidirectional automatic emergency braking, not only has the ability to identify dangerous scenes such as low light in dark night tunnels, crossing intersections, and horizontal ghost probes, but also is equipped with 13 safety auxiliary features such as parking door warning and line alignment assistance, bringing users all-round safety perception.

It’s not a good idea.AEB automatic emergency braking

Third, park comfortably, how fast and economical. Real-life parking scenarios are different from the standard parking spaces encountered when learning to drive. Irregular parking spaces or complex surrounding environments are the norm, and it is even more difficult when encountering special-shaped obstacles, ground locks, and damaged parking space lines. Deepal AD’s remote valet parking assistance system, people send nickname parking "family bucket", has realized 13 parking methods such as in-car parking, remote intelligent parking, traced reversing, and valet parking, covering more than 150 parking scenarios. The average parking time is less than 35 seconds. The success rate of parking space search exceeds 98%, and the parking completion rate exceeds 97%. Support parking in narrow parking spaces, the narrowest suitable for one side of the car length or width + 32cm. Deepal AD can also realize the valet parking function based on memory maps, with skills such as spiral cross-layer, turn-around cross-layer, intelligent deceleration and avoidance, intelligent path adjustment, voice interaction reminder, recognition of empty parking spaces along the way, etc., to deal with difficult and complex scenarios such as cross-floor, obstacle avoidance, obstacle avoidance, escape, and wrong car.

At the same time, the Deepal AD remote valet parking assistance system has six super scenarios. (1) It can automatically move away from the special-shaped obstacles next to the parking space, which is convenient for users to get on and off. (2) It can automatically identify the parking space lock. (3) When the parking path encounters pedestrians and vehicles, it can carry out external safety interactive reminders. (4) When the parking space line is damaged, parking can be completed according to the attitude of adjacent vehicles. (5) Support ramp parking, 15% of ramps can also be on the ground. (6) Support narrow channel parking, parallel parking spaces > 3.8 meters, vertical parking spaces > 4.6 meters, making parking easier.

In the era of automotive intelligence, technology is the foundation. Deepal AD has technical advantages in three aspects: intelligent driving safety, environmental perception, and behavioral decision-making.

In terms of intelligent driving safety, Deep Blue Automobile has built an asymmetric redundant system architecture, developed a variety of enhanced security combination methods and two-level key intrusion protection technologies to ensure the safety of intelligent driving. In terms of environmental perception, Deep Blue Automobile has developed a perception recognition technology based on AI visual recognition and multi-model parallel probability fusion, which greatly improves the processing ability of complex scenarios such as special-shaped obstacles, construction roads, parking lots, etc. In terms of behavioral decision-making, Deep Blue Automobile has developed a multi-objective interactive prediction decision-making model and an active defensive human-like decision-making algorithm, which makes the vehicle’s dynamic decision making response more in line with the driver’s psychological expectations.

It’s not a good idea.Deep Blue intelligent operating system Deepal OS, interesting to understand you better

Deepal OS has always been based on user requests and surpasses user requests. Deep Blue firmly believes that iteration is not a showcase, and making the system easy to use is the goal. From now on, Deep Blue Auto will also push Deepal OS 2.0 version to users across the country.

Based on the four major upgrades of design upgrade, ecological upgrade, scene upgrade, and warm upgrade, Deepal OS has officially entered the 2.X era, with a new UI, new applications, smart navigation, Deepal GPT, and many other functions. The iterative content is free and full of fun.

Design comes from life, and details make the experience. Deep Blue Car takes "technology, fashion, youth, and vitality" as the design principle, and takes "intuition" and "breakthrough" as the design standards. The car machine interface and Deep Blue APP have been upgraded with a new UI. Users can not only clearly feel that the micro-operation of the map desktop is more accurate, but also have better-looking wallpapers and a new APP.

Regarding the ecological upgrade, Deep Blue Auto will continue to update the Autonavi map on the Deepal OS 2.X version and continuously add functions. For music and video, Deep Blue Auto will introduce industry applications in different categories of ecology to create a Deepal OS fun ecosystem, allowing every Deep Blue owner to freely choose their favorite applications.

At the same time, Deep Blue Auto also introduced the Deepal GPT large model voice system, which uses more than 15,000 billion tokens for pedestal model training, and designs scenes such as chat, car control, and drawing, making "Hello Deep Blue" the most interesting travel partner for all Deep Blue users, and making "voice responds and sentences reply" the source of fun in the car. In the near future, Deepal OS will also launch "scene building block", a rich combination of custom elements and functions. Through simple "if statements", every user can become a programmer of the vehicle. The fun of the function will be determined by the upper limit of the user’s imagination.

Deep Blue Auto believes that co-creation with users is the key to improving the product experience. Deep Blue Auto has been committed to working with users to create a system that is truly easy to use, interesting and meets individual needs, bringing users a more intimate, comfortable and intelligent car experience.

In the future, Deepal AD and Deepal OS will continue to evolve, achieving a continuous upgrade of "IQ" and "EQ", and at the same time, with the help of the refinement of software and algorithms to further enhance the level of intelligence, so that users can drive happily and use it coolly.

It’s not a good idea.The new dark blue S7i and SL03i open a new generation of smart driving

Deep Blue Auto’s twin stars, Deep Blue S7 and Deep Blue SL03, have received extensive attention since their launch. Deep Blue SL03 has successively won a number of industry awards such as the 2023 German Red Dot Design Award and the first place in J.D. Power plug-in hybrid. Two months after the launch of Deep Blue S7, the monthly delivery exceeded 10,000, showing an amazing "dark blue speed".

Super Extended Range eliminates mileage anxiety and energy replenishment anxiety, and brings users a pure electric drive, long battery life, low energy consumption, and truly safe experience. On the basis of Super Extended Range, with the launch of the Deep Blue SL03i and S7i equipped with Deepal AD + Deepal OS, it will bring users a cool and cool driving experience and start a new Deep Blue acceleration. At the same time, Deep Blue Auto also launched a new interior color scheme – Quiet Moon White, S7 and S7i are all optional.

In September this year, the total delivery of dark blue cars exceeded 100,000. In the future, dark blue cars will continue to rely on "super range extension" and Deepal AD + Deepal OS to create full-scene smart travel and create more attractive green travel for every dark blue car owner.