标签归档 武汉夜网论坛

Another big news came from Huawei smart cars.

On April 16th, 2023, Yu Chengdong, managing director of Huawei, CEO of terminal BG and CEO of smart car solution BU, released some train-borne solutions and new products.

At the meeting, Huawei launched the advanced intelligent driving system ADS 2.0, announcing thatNo longer rely on high-precision maps. At the same time, announced a radical plan:It will land in 15 cities in the third quarter and expand to 45 cities in the fourth quarter.

In addition, Huawei also released a series of new products, such as AR HUD head-up display, iDVP smart car digital platform, which can replace the on-board dashboard, and predicted that HarmonyOS HarmonyOS 4.0 will be released in autumn.

According to reports, Huawei’s intelligent driving system industry pioneered the GOD network. Through the perception of multi-sensor integration such as laser radar, millimeter-wave radar and camera, special-shaped obstacles can also be identified, such as rollover vehicles, falling cardboard boxes, falling rocks, falling trees, etc. And slow down and stop, and build a safety line from the structure to make people drive safer.

In addition, HUAWEI ADS 1.0 has realized BEV architecture based on Transformer, while HUAWEI ADS 2.0 has been further upgraded.The network based on road topology reasoning is further enhanced, and various road elements such as roads and traffic lights can be understood even without high-precision maps, making it possible to drive without maps.

Yu Chengdong introduced that in the third quarter of this year, 15 cities without maps will land, and in the fourth quarter, 30 new cities without maps will land, reaching 45 cities.

On the intelligent parking assistance function,Huawei ADS 2.0 maintains a leading position in parking space identification, including automatic parking space search, 360 parking space discovery and display of parking spaces. At the same time, it supports intelligent parking of up to 160 kinds of parking spaces, such as unconventional parking spaces such as sloping parking spaces and broken parking spaces. In addition, RPA (Remote Parking Assist) solves the embarrassing scene of "cars can get in, people can’t get out" in narrow parking spaces, or it is inconvenient to take and put large luggage items in the car and trunk, thus realizing worry-free parking.

In terms of high-speed experience,ADS 2.0 optimizes the high-speed experience. After the optimization, the average manual takeover mileage is increased from 100km to 200km, and it is easy to cope with up and down ramps and channel obstacle avoidance.

Yu Chengdong also announced at the press conference that Huawei’s advanced intelligent driving system HUAWEI ADS 2.0.The M5 Huawei Advanced Intelligent Driving Edition will be launched in AITO, and the subsequent Aouita 11 and Extreme Fox Alfa S·HI versions will also be upgraded, and more models will be carried in the future.Yu Chengdong also said that according to the test data, the models equipped with Huawei ADS have been far ahead of Tesla in expressway performance such as ramp passing rate and takeover times.

Yu Chengdong also specifically explained that before, he said that the "HI" model of cooperation between Huawei and BAIC was not cooperative. "It is not non-cooperation. Our cooperation with BAIC has been upgraded to a smart selection model, and the cooperation will be deeper."

In terms of price, HUWEI ADS announced by Huawei includes basic package, advanced package and high-end package. At present, the commercial models that have been cooperated are standard with the basic package and advanced package, and the high-end package can be purchased. The above-mentioned urban NCA and AVP are all in the high-end package scheme. Among them,HUAWEI ADS 1.0 is purchased at a lump sum of 32,000 yuan, with an annual subscription of 6,400 yuan and a monthly subscription in 640 yuan. HUAWEI ADS 2.0 is purchased at a lump sum of 36,000 yuan, with an annual subscription of 7,200 yuan and a monthly subscription in 720 yuan.

At the meeting, Huawei’s self-developed AR HUD made its debut. It is understood that,Huawei AR-HUD can replace the on-board instrument, and the effect far exceeds the instrument.Compared with ordinary HUD (Head-up Display Device), it has stronger functions and better effects.

Yu Chengdong said that Huawei AR-HUD adopted Huawei’s AutOptiX intelligent vehicle light technology, which enabled the car to enter the light display era.

The scheme is equipped with LCoS (micron pixel unit, 2K resolution), three-color LED light source (entrance brightness of 12000nits, color gamut NTSC > 85%), short-focus lens (clearer image, distortion < 2%) and polarizing component (light energy utilization rate of 90%, contrast ratio of 1200:1).

In terms of specifications,Huawei AR-HUD has the largest mass-produced frame in the industry, which can achieve the equivalent display effect of 70 inches at 7.5 meters and 96 inches at 10 meters, and has the highest resolution of 1922×730 mass-produced HUD.

Functionally, Huawei AR-HUD is deeply integrated with intelligent driving system for the first time, which can realize real-life presentation.In addition to car-level AR navigation, it can also project reversing images on the windshield and realize giant screen viewing. The effect is very shocking.

Yu Chengdong revealed that,Huawei AR-HUD will be launched by M9.It will be carried on more models in the future.

In addition, Huawei also released new products such as the brand-new in-vehicle entertainment screen category HUAWEI xScene light field screen and HUAWEI xPixel smart car light solution.

According to reports,HUAWEI xScene light field screenIt can break through the physical space limit in the car, bring a viewing experience of 3 meters away and 40 inches, and effectively reduce visual fatigue; At the same time, the world’s first car display low motion sickness gold standard was obtained, which effectively relieved motion sickness.

HUAWEI xPixel intelligent car light solution, to achieve a million pixels of refined lighting and smart lighting expression. High-precision ADB (adaptive high beam) is altruistic and selfish; The first intelligent light carpet, to achieve security protection.

Yu Chengdong also introduced a new generation of HarmonyOS intelligent cockpit, which will be equipped with Huawei’s breakthrough technology HarmonyOS kernel. HUAWEI SOUND car audio system and a new generation of car smart screen will also be unveiled at the press conference. HarmonyOS Car Machine has joined hands with application partners, bringing over 50 top-quality applications from HarmonyOS and over 100 free applications from HarmonyOS.

Yu Chengdong also introduced the digital platform of HUAWEI iDVP smart car. HUAWEI iDVP is the foundation of realizing software-defined automobile, and the core of this architecture is hierarchical decoupling and SOA (service-oriented distributed architecture) service. At present, HUAWEI iDVP has delivered more than 800 standardized API interfaces to achieve rapid adaptation of cross-vehicle differences, and the cross-vehicle reuse rate of platform applications can reach over 90%.

At present, the shipment of intelligent components in Huawei’s smart car business has reached 2 million, five strategic cooperation models have been listed, and there are over 300 ecological partners. In addition, there are more than 10 new cars with Huawei’s advanced autonomous driving and intelligent cockpit under development, which will be launched one after another from this fall to next year.

Yu Chengdong also announced at the meeting that,Huawei HarmonyOS 4.0 (HarmonyOS OS) will be released this autumn.

It is understood that HarmonyOS OS 4.0 will realize multi-person, multi-device and multi-screen multi-tone area in the car, support sound source localization in six-tone area and concurrent control of multi-person and multi-screen multi-tone area. Compared with HarmonyOS 2.0/3.0, HarmonyOS OS 4.0 also realizes eyeball position tracking and eye state recognition in the cabin, and supports multi-screen multi-channel bidirectional circulation and multi-screen cross-device projection.

It is worth mentioning that the voice of HarmonyOS OS 4.0 intelligent cockpit will also be greatly upgraded, and the training results of Huawei’s big model will be used, and the voice of Xiaoyi will be more intelligent.

Before officially unveiling the new product, Yu Chengdong shared his views on the development trend of intelligent electric vehicles. Yu Chengdong believes that smart electric vehicles are strikingly similar to the era of smart phones more than a decade ago. Since the launch of the iPhone, the sales of smart phones have gradually increased, and feature phones have gradually withdrawn from the historical stage.

"Because I was in charge of Huawei’s terminal business ten years ago, I deeply felt at that time that with such fierce market competition or major changes in the industry, many giants may find it difficult to survive and many mobile phone manufacturers will disappear." Yu Chengdong said. Indeed, many giants in the field of feature phones have disappeared.

Yu Chengdong judged,Smart electric vehicles will reproduce the change from feature phones to smart phones. In time, 2025 will be a watershed in the era of smart electric vehicles.

"The great changes in today’s era remind us that if we don’t work hard, we can’t seize the opportunity of change in the era of intelligent electric networked vehicles, especially the opportunity of automation. No matter how powerful the company is today, it may disappear in the future. When the giant falls, he may still be warm. " Yu Chengdong stressed.

Yu Chengdong believes that in the era of intelligent electric vehicles, the first half of industry competition is electrification and the second half is intellectualization."Our first half is important in sports competitions, but the second half is the key to winning." In the electric vehicle industry, the hardware determines the experience in the first half, and the software determines the experience in the second half.

This paper is a comprehensive introduction to Guanwei, Shanghai Stock Exchange and Securities Times.

Text |Tech Planet Lin Jing Wang Lin

Before the epidemic prevention and control was released, the maximum number of group purchases in the community could reach 600 a day, which could not be put in a 10-square-meter dry cleaner in Liu Miao, and the sorted goods piled up all the way to the door. Now, on the list of heads she shows to Tech Planet, there are an average of 100 to more than 200 orders per day, which has dropped sharply.

As a key bridge between the community group buying platform and users, the situation of the head of the group reflects the current situation of the community group buying track to some extent.

After the group-buying war in the community, nowadays, it is called "the new third group" and "the third group", and the life of the tenth group and the same journey has collapsed, leaving only the prosperity and optimization. Profitability has become the primary task of the platform. With the recovery of offline merchants, community group buying is also facing new challenges.

However, JD.COM has recently "killed" the group purchase in the community again, renaming Jingxi Pinpin as JD.COM Pinpin, and choosing Hefei as the first stop to expand the city. A local head of Hefei said, "JD.COM BD (Business Development) personally came to the door to talk about the cooperation of heads. They will select heads who have done well on other platforms and directly invite them to become the head of JD.COM."

Although Jingxi Pinpin had not been laid out in Hefei before, in the head’s view, the renamed "JD.COM Pinpin" was endorsed by the word JD.COM, with obvious brand power and rich incentives for innovation, and it broke the order on the first day. According to her observation, JD.COM’s capacity and other aspects have not kept up, and some commodities are out of stock.

When the whole track has died down, will the community group buying rekindle the war with JD.COM?

After the 01 fierce battle subsided, the only pioneer

Withdrawal from the city and contraction are the key words of community group buying track in the past year. The US delegation is preferably evacuated from Beijing and four northwestern provinces (Gansu, Qinghai, Xinjiang and Ningxia), and currently covers more than 20 key provinces. Xingsheng prefers to retreat from the 17 provinces with the highest peak. At present, its business is only in six provinces: Shaanxi, Hubei, Hunan, Guangxi, Jiangxi and Guangdong. Buying more vegetables has the widest coverage at present, covering 31 provinces and cities except Tibet.

Nowadays, apart from group buying in the community, Xingsheng Youxuan APP has also added the business of "Yuanben Mall", which is an e-commerce platform similar to Taobao, involving clothing, shoes and bags, department stores, food, electrical appliances, jewelry and other categories, mainly taking the cost-effective route. For example, a T-shirt for women ranges from 9 yuan to 40 yuan.

Figure: Screenshot of Xingsheng Preferred APP

According to an employee who resigned from Xingsheng, "Yuanben Mall" is Xingsheng’s preferred cooperation with external companies. In her view, categories that were not available before, such as clothing, can increase revenue for the company. A head of Xingsheng Preferred Group said that its staff had introduced new business because the single quantity was eroded by some competitors.

In today’s "new three groups", the US group preferred and bought more food as the two major heads, and competed for the "top spot" in the past year. According to the research data of Guojin Securities, as of the first half of 2022, the market share of community group buying preferred by Meituan reached 38%, second only to 45% of buying more food.

From the perspective of organizational structure, the "No.1 position" of community group buying has also changed. According to "Late", at the beginning of last year, Guo Wanhuai, vice president of Meituan, took over the fast donkey, food shopping and optimization business from Chen Liang, former senior vice president of Meituan and member of S-team, the highest decision-making body. She made a series of arrangements for Meituan’s optimization and transferred the more effective fast donkey management team to the optimization. At the same time, Meituan preferred to abolish the large-scale system and adjust the five major regions (North China, South China, East China, Central China and West China) to 17 regions, which have more decision-making power and are responsible for their own profits and losses.

According to Shenwang, since September last year, Temu, a cross-border e-commerce business, has been one of the most important strategic projects in Pinduoduo, led by Gu Yaoxian, the main person in charge of buying more vegetables.

With the full liberalization of the epidemic, retaining existing customers has become a top priority for community group buying platforms. In some areas, many people who buy more vegetables and choose the best leaders of the US delegation told Tech Planet that after the epidemic was released, the platform adjusted the latest rules in time. Originally, the commission was mainly calculated according to the order quantity. Now, users must enter through the link shared by the leader. As long as the order amount exceeds 1 yuan, the leader can get a commission of 1 to 2 yuan through this user.

When the whole track stopped, unlike the subsidy war and the influx of capital in the past, JD.COM restarted the community group buying business, which was inseparable from the sinking strategy of the whole group.

In 618 this year, Xu Ran, the new CEO of JD.COM Group, who made her first public appearance, revealed the next strategic task of the Group. Among them, sinking the market has become one of JD.COM’s three major strategies and was first mentioned. Xin Lijun, CEO of JD.COM Retail, once put forward one of the four must-win battles of JD.COM Retail 2023 in JD.COM, which is also sinking the market.

To create a low-cost mind, community group buying is undoubtedly one of the important starting points. In the past, the community group buying business in JD.COM made a rough progress. Jingxi, once led by Liu Qiangdong personally, went through the personnel adjustment and withdrew from the city, leaving only two markets, Langfang and Beijing.

In terms of organizational structure, JD.COM now belongs to the newly established Innovation Retail Department of JD.COM Group, which is headed by Yan Xiaobing, a veteran who returned to JD.COM, and reports to Xu Ran, CEO of JD.COM Group.

Compared with the radical expansion of the city, JD.COM’s spell is now a small step. A head of Hefei revealed to Tech Planet that JD.COM began to recruit heads in mid-July. Judging from the current Hefei new site, JD.COM’s spelling is still carried out through the head mode, and there are still too many innovations in the business model.

For JD.COM, high-quality logistics experience and rich 3C categories have made it accumulate huge high-net-worth users’ minds, but they have also become shortcomings in exploring the sinking market. Moreover, in the "short-chain logistics" of community group buying, JD.COM can’t directly use the advantages of the previous warehouse network distribution system.

In the eyes of a consumer investor, community group buying competes for supply chain and efficiency, and wins by scale. After the reshuffle of the industry, the pattern has been initially determined. JD.COM will enter the game at this time and must find a new breakthrough to have a certain chance of winning.

Zhuang Shuai, an e-commerce retail analyst, believes that JD.COM’s brand image, supply chain advantages and self-operated logistics are all great advantages, but JD.COM has not accumulated particularly good methods and teams in social organization management (the head of the group is a freelancer, not a direct employee) and head expansion, and the organizational structure and process cannot well support the business model of community group buying, so it needs to be adjusted and optimized accordingly.

The bitter business of "bending down to pick up steel shovel" ushered in a new rival of "group shop"?

Community group buying, which carries the ambitions of Internet giants, is actually a bitter business. Yang Yi, an investor who entered the community group purchase in the early days, once calculated an account. The gross profit of the goods selected by Prosperity is around 20 points, and the profit rate of each order is only two or three points after deducting the commission and performance fees of the store. The customer’s unit price is ten yuan, and each order can only earn a few cents.

"Purchasing-warehousing-distribution-outlet-head -C (consumer), which involves too many links, the supply chain process is too long, and if the business process is not completely run through, the loss rate of fresh food is too high", an original orange heart optimization middle-level once analyzed to Tech Planet. This means that the homework that Internet manufacturers need to do most may be how to operate finely, and the price difference of a catty of vegetables should be considered by a few cents.

This seems to be not good for the big Internet companies. They still use the money-burning subsidies that they have always been good at for the market, shouting that there is no upper limit for investment and All In slogans, and it is easy to fall into the quagmire of losses.

Judging from the financial report data, from 2021 to 2022, the operating losses of the new business represented by Meituan Youxuan were 35.9 billion yuan and 28.4 billion yuan respectively. Previously, the financial report data released by JD.COM Group showed that in 2021, when Jingxi made every effort to expand the market, the accumulated loss of new business in JD.COM reached 10.6 billion yuan.

In the past year, players from all walks of life have relied on their own resource advantages to explore. Buy more vegetables relying on the advantages of the original supply chain of agricultural products, and build a low-price model with the help of the supply chain advantages of direct source mining; Meituan’s optimization is to change its positioning to "Tomorrow’s Day" supermarket. One advantage is that from fresh labels to supermarkets, it can cover more categories and SKUs and enhance gross profit; Amoy Caicai merged with Amoy Xianda (an instant retail business with one-hour delivery) and changed its name to Taobao to buy vegetables. This can effectively avoid traffic dispersion and reduce product distribution costs and commodity procurement costs.

According to "Late" news, as of June this year, except Sichuan, Chongqing, Guangdong, Xiangbei and Hangzhou, at present, the gross profit of buying more vegetables has turned positive in other regions of the country, but the US Mission has not yet achieved gross profit.

In addition, when the big Internet companies are caught in a profit quagmire, the group store model has become a new trend in 2023, mainly based on local group buying platforms. At present, Shijiazhuang’s "Jamlom Home" has opened more than 600 group stores all over the country, and the number of stores in Miaomeilian and Meilin Taotao has exceeded hundreds. In March of this year, Zhihua Zhiguo started the group store business and plans to open 1000 stores nationwide.

Different from the traditional community group purchase, in the group store mode, the head of the group is equivalent to the franchisee of the platform, no longer relying on commissions, but relying on the difference between the purchase and sale of goods to make money. This makes the community group buying platform itself reduce the financial pressure.

An investment promoter who "arrived home from Jamlom" introduced to Tech Planet that it was mainly aimed at middle-aged and elderly people, and Jamlom’s secret book of arriving home was "violent innovation" in the early stage. The new team leader needs to pay a promotion fee of 10,000 yuan. On the opening day, the headquarters will send employees to quickly set up a private domain group by distributing leaflets, and continue to pull new products through "a few kilograms of potatoes for one dollar".

The operation and maintenance of the WeChat group is the key. The head of the group also needs to "warm up" irregularly, take out part of the turnover regularly, and carry out new discount activities to ensure the stickiness of users. In addition, Jamlom’s home business has also been expanded to local life services such as eating, drinking and having fun, and the original private domain traffic has been directed to package tours and home service with higher unit price, thus achieving "everything can be organized".

According to Lingwu Media, Xingsheng Youxuan has set up a group store business unit, which is one of its key strategies in the next three years, and plans to open 100,000 group stores by the end of 2024.

03 tens of billions of investment, far from the end.

There has never been a shortage of challengers in the trillion-scale fresh retail. They used to be full of pride, but the fate of the challengers was not smooth. There were only 55 employees, and the daily fresh food that was once on the verge of delisting, Yiguo Fresh, and the ten clubs invested by Ali were all lost in the fresh track.

Even so, it can’t stop the enthusiasm of Internet companies, especially after "picking the drooping fruits". The year of 2020, when both Meituan and Pinduoduo attacked on a large scale, was the brightest year for community group buying. In this year, Meituan invested tens of billions in community group buying.

The optimization business has brought high user growth to Meituan. As of December 31, 2021, the number of trading users of Meituan was 690 million, an increase of 35.2% compared with 510 million in the same period of last year. However, on the other hand, it has also brought huge losses. The new business where Meituan is optimized is one of the business sectors with the largest losses.

Meituan hopes to infiltrate users in the fourth and fifth tier cities by optimizing them, with a view to transforming them into users of take-away and wine tours. However, the consistency between community group purchase and take-out/wine tour is poor, with the unit price of the former being around 30 yuan, while the unit price of take-out is around 50 yuan.

However, the US Mission did not give up. Compared with elephant fresh food, food encyclopedia, etc., optimization has been the most successful exploration of the US Mission in the field of fresh food. In June this year, after nearly two years of "reducing costs and increasing efficiency", Meituan preferred to restart its growth strategy.

A person in charge of a community group buying cloud warehouse told Tech Planet that the number of dealers who buy more food is decreasing now. In his warehouse, the GMV preferred by Meituan has surpassed that of buying more food, but the gross profit of buying more food is higher.

A partial victory does not mean the end. In his area, buying more food was profitable as early as a year ago. Not only that, according to "Late" report, a number of secondary market analysts predict that in 2022, buying more vegetables will realize the gross profit (commodity price minus purchase price, local operating costs, etc.) of half of the provinces and regions in China.

Now, Pinduoduo has devoted his energy to Temu, and many shopkeepers have become Temu’s investment promotion personnel, who send out investment promotion advertisements in the circle of friends every day.

Compared with Meituan’s optimization, Pinduoduo didn’t even make a separate APP for buying more food, because the original main APP crowd was enough to meet the user portrait of community group purchase, which meant higher efficiency of new shopping. In addition, the original accumulation in the agricultural products industry has made Pinduoduo more familiar with the supply chain.

HAYDEN CAPITAL estimates that buying more vegetables will achieve overall profit from 2023. According to conservative estimates, by 2025, this business will contribute at least about 14 billion yuan of earnings before interest and tax to Pinduoduo. This will become another big profit source for Pinduoduo, providing sufficient food and grass for its cross-border business exploration.

In addition to the "New Three Groups" of Internet giants, Xingsheng Youxuan is the only startup company that has successfully resisted the "Li Bao" of Internet giants. Community group buying is its core business and is related to the company’s lifeline.

No enterprise, whether it is a big Internet company or a survivor of the "Old Three Group", is willing to give up. Community group buying bears the ambitions of Internet companies for fresh retail and the lifeblood of startups. Even if everyone knows that it is extremely difficult to make money in the field of fresh food.

(Liu Miao is a pseudonym in the text)

　　　 On the evening of September 8th, the 5th "BAZAAR Star Charity Night", the China Charity Festival, opened in China World Hotel. Zhang Ziyi, a famous movie star, spent 550,000 yuan that night to win Cartier’s brand-new LOVE series 18K gold diamond watch, which became the "queen of the bid" and won the title of "the most influential charity star in China in 2007". China news agency

　　　 On June 24th, Gong Li appeared at the "Jin Jue" award ceremony of the 10th Shanghai International Film Festival, and her sexy dress attracted a lot of attention. China news agency

　 　In the international entertainment circle, there are 20 stars.

　　　　China News Network on September 21st "The conventional division of’ first-line, second-line and third-line stars’ in China is actually a misunderstanding. The classification of star ratings in the world is very detailed, and there are strict definitions from level 1 stars to level 20 international superstars. Previously, in China, this concept was unknown. " Tian Jinshuang, a well-known domestic entertainment planner and editor-in-chief of Man of the Week, said.

　　　　In the entertainment circle, most stars are very shy about talking about their own level, except for big-name stars. However, the classification of stars is closely related to their own development and potential profits. So, how is the international star rating divided?

　　　　Tian Jinshuang explained, "The classification of international star grades is mainly divided into two scales. One is space, which is the range touched by a star’s popularity. For example, according to the popular space of star works, are you popular in counties, cities, provincial capitals or the whole country? The other is time, that is, the longest time that a star’s popularity lasts. For example, the popularity of a song for three days and two years is completely different, and the horizontal and vertical points formed by the combination of the two constitute the actual level of a star. "

　　　　From this table, we can see that the first-class stars have the lowest popularity, while the twentieth-class stars have the highest popularity. In other words, if my work is popular in the local area for one day, I will be a first-class star. If my work is popular in the local area for a week, I will be a level 5 star.

　　　　As can be seen from this chart, generally speaking, the first, second and third-tier stars are above Grade 9, and Grade 9 is a passing line for stars. A star’s work has been popular in the local area for more than one year, and then it is not a star. The popularity of the 10th-level star will last for one year in the region, the 11th-level star will last for one year in China and the 12th-level star will last for one year in the world … The higher the level of the star, it often means that the more popular the star is, the greater the space and development potential of business profits, and the more profit feedback.

　　　　At present, most of the stars we are familiar with are between 11-12 and 15-16, such as Na Ying, Sun Nan, Fan Bingbing and Li Bingbing. At that time, singers who became popular in Guangzhou, such as Mao Ning and Yang Yuying, were regional stars at that time, and later became domestic stars after becoming popular in the whole country; Zhou Xun, for example, is between Grade 16 and Grade 16. If she wants to continue to upgrade, she must learn from Zhang Ziyi and take the international route. Before Zhang Ziyi starred in Crouching Tiger, Hidden Dragon directed by Ang Lee, her domestic level was not high, but because the award of Crouching Tiger, Hidden Dragon was recognized by western audiences, she instantly reached the 18th level and became an international superstar.

　　　　Of course, there are very few stars who can become level 20. Because it is quite difficult to reach the eternal level of works, Elvis Presley, Princess Diana, Bruce Lee, Teresa Teng, etc., are all handed down from generation to generation superstars, because their works have influenced several generations, even longer. Moreover, their popularity coverage has reached international standards. The living stars who can be called level 20 are Nicholas? Cage, Jackie Chan, etc.

　　　　Domestic entertainment "one sister" ranking list

　　　　"The dispute between’ one brother’ and’ one sister’ in the entertainment circle has always attracted the attention of the public. Everyone quarrels and quarrels, and they always can’t tell the difference. However, according to the grading standards of international stars, it is obvious that whoever is high and who is low will come to the bottom. " Tian Jinshuang said.

　　　　Tian Jinshuang takes popular stars Zhang Ziyi, Zhao Wei, Fan Bingbing, Li Bingbing, Zhou Xun and Ruby Lin as examples. He said that Zhang Ziyi was obviously the fastest in popularity and brand promotion. So her popularity is around 18, that is, she is an international star who walks in the first echelon. Although her acting route is impetuous and her acting skills are far inferior to Zhou Xun’s, the movie Crouching Tiger, Hidden Dragon has won the recognition of international entertainers.

　　　　Comparatively speaking, Zhou Xun, Zhao Wei and Li Bingbing are in the second echelon. Zhou Xun’s level is around 17, and it is approaching 18. Zhou Xun’s acting strength is well known. Orange is Red, April Day on Earth and Ci of Daming Palace are all well-known works. In recent years, she began to take the international route. For example, There is a Hollywood in Hong Kong directed by Chen Guo, The Little Tailor in 2001 and If Love in 2005 were all exhibited or screened internationally. Compared with other actresses, Zhou Xun is obviously the most entertaining.

　　　　On the same ladder as Zhou Xun, Zhao Wei is slightly inferior. Zhao Wei’s public relations awareness of entertainment crisis has been strengthened since he experienced the incident of military flag and dung throwing. The image of Little Swallow, which was originally defined as "female the Monkey King", was transformed rapidly through Green Tea and Clouds in Beijing, making it a sexy, emotional and intellectual actress.

　　　　Next is Li Bingbing. In terms of publicity strategy, her popularity is far less powerful than that of Fan Bingbing, but because she reasonably seized the opportunity of entertainment promotion. Last year, in the news event that Huayi Brothers "competed for a sister", she was the one who benefited the most. Because the final outcome was that Fan Bingbing left Huayi in a high profile, while Li Bingbing insisted on staying at Huayi Brothers in the face of contract renewal, the star’s loyalty to the company is also an important manifestation of brand influence. Therefore, after Li Bingbing left Fan Bingbing, the level of performing arts rose rapidly.

　　　　The third echelon is Fan Bingbing and Ruby Lin. Many people may think that Fan Bingbing and Ruby Lin are not on the same level, but in fact, Fan Bingbing, which is famous for its "negative gossip girlfriend" in the industry, is really well-known. Her negative news has appeared frequently, and the public’s attention has gone up, but the brand power is declining, and the overall performance strength will also decline. So in the overall level, she is under Zhou Xun, Zhao Wei and Li Bingbing.

　　　　Ruby Lin’s acting route is tepid, which is related to her star packaging and entertainment marketing, as well as her personal character. She has neither Chris Lee’s "Renlaikuang" nor Nana’s "Renlaikuang" personality, so Ruby Lin will never have negative news, so she takes a steady and tepid approach. Obviously, among the female stars who debut with her, she is the slowest.

　　　　The higher the star’s own level, the higher the commercial profit.

　　　　Is it really that important to grade stars? Behind the grading, what on earth is pushing the stars to add points for themselves at all times?

　　　　The quotation of a star is directly related to his popularity and ranking. The higher the level of a star, the more the public knows about me, and the higher the commercial profits he can convert into. The celebrity’s popularity and rank can increase the value of ordinary goods by several times. For example, a shampoo is only worth 10 yuan, but it can be sold to 60 yuan after celebrity endorsement. Among them, 50 yuan is the popularity of the stars we buy.

　　　　Of course, there are winners and losers. Shu Qi, the star, was the worst loser, because she was the heroine of Crouching Tiger, Hidden Dragon, but she was making other plays at that time, so she turned this role down, but she lost a lot this time, and this opportunity she missed invisibly made Zhang Ziyi, otherwise she would be today’s international superstar.

　　　　In order to improve their popularity, some stars use various means. Some are gossip hype, some are renaming, some are involved in legal disputes, and some even resort to unscrupulous means. Zhou Yanhong, a star, has changed her name many times in order to get rid of the situation that "people’s songs are not popular", but changing her name did not make the public remember her songs, but only remembered her as a person, because changing her name would also disperse her fan base; Some stars are Populus euphratica, who sings "Poisonous Perfume". Everyone knows this song, but no one knows who Populus euphratica is, and Wang Qiwen, who sings "Mice Love Rice". He was the first person to sing this song on the Internet, but it was the songwriter Yang Chengang who became famous.

　　　　Tell you the level of 30 popular entertainment stars

　　　　The reporter randomly listed 30 stars. Tian Jinshuang, an entertainment planner, was asked to make a general ranking analysis according to the "international star rating standard", and the results are as follows. (Note: Only the current works and popularity of stars are divided, so it is not a long-term ranking result. )

　　The first echelon is 18-20

　　　　-Features: International superstar, whose works are familiar to international audiences.

　　　　-Representatives: Jackie Chan, Chow Yun Fat, Jet Li, Tony Leung Chiu Wai, Andy Lau, Zhang Yimou, Chen Kaige, Jiang Wen, Maggie Cheung, Gong Li, Zhang Ziyi and Li Yuchun.

　　　　-Special case analysis: Chris Lee’s appearance in this echelon seems to be "overrated", but she is a big special case. Chris Lee was only a grassroots star before, but one thing made her rise to the top quickly, because she was once on the cover of Time magazine in the United States, which made her suddenly become an international star from a grassroots star.

　　The second echelon is 16-18

　　　　-Features: domestic stars, whose works are generally recognized by the national audience.

　　　　-Representatives: Stephen Chow, Jay Chou, Jia Zhangke, Huang Xiaoming, Li Yapeng, Fang Zuming, David, Xia Yu, Zhao Wei, Zhou Xun, Shu Qi, Fan Bingbing, Li Bingbing and Lin Xinru.

　　　　-Special case analysis: Why is Jay Chou regarded as a domestic star, not an international superstar? Because his songs and fans are mostly radiated in Asia, but his works are still very influential, so he is at the 18th level of the second echelon.

　　　　The third echelon is 10-15

　　　　-Features: ordinary stars, whose works are familiar to important areas in China.

　　　　-Representatives: Ma Jingtao, Lu Yi, Xu Jinglei and Sun Li.

　　　　-Special case analysis: As a director and a successful entertainment businessman, it is obviously unreasonable for Xu Jinglei to appear in this echelon. But it is reasonable to appear as an actor.

　　　　Xu Jinglei is positioned as a talented woman and director. From the perspective of the industry, her overall business index is too high, and the comprehensive index of performing arts is low. From the perspective of entertainment stars, she is at around level 15.

　　　　Note: The rating of 30 stars involved in this article is only Tian Jinshuang’s personal estimation, which has not been confirmed by authority, but the rating method of stars provided by Tian Jinshuang (whether it is scientific or not needs to be evaluated) has been verified to be true. (Lv Yuan)

Editor: Li Dan

　　Xinhua News Agency, Guangzhou, April 11th: The policy of "combination boxing" strongly attacked the football industry or ushered in a "singularity".

　　Xinhua News Agency reporter Wang Haoming

　　On the 11th, the National Development and Reform Commission issued the Medium-and Long-term Development Plan for Football in China (2016-2050) (hereinafter referred to as the Plan), and "Strengthening the Football Industry" was included in the Plan, supplemented by a number of supporting policies.

　　The insiders believe that under the strong attack of the policy "combination boxing", the football industry, which has been accumulating energy in recent years, may usher in an outbreak of "singularity".

　　Football club ushered in the golden period of development

　　The Plan proposes that during the 13th Five-Year Plan period, two or three "first-class football clubs in Asia and world-famous" will be cultivated, so as to build China’s football brand and expand its influence in the world.

　　"Asia is first-class, world-famous". At present, only Guangzhou Evergrande Taobao, the two-time AFC Champions and the fourth place in the World Club Cup, may be shortlisted. With the support of the policy, one or two clubs are expected to join this ranks in the next five years.

　　Judging from the current momentum, within five years, clubs such as Beijing Guoan, Shandong Luneng, Shanghai Shenhua, Shanghai Shanggang, Jiangsu Suning, and even Hebei Huaxia Happiness have the hope to challenge this goal.

　　In addition, the plan proposes to "promote and cultivate qualified football clubs to go public". At this point, Guangzhou Evergrande Taobao has come to the front again. However, the real meaning of "listing" should be to broaden the financing channels for football clubs, optimize the ownership structure and eventually become a public company.

　　With the help of policies, the financing environment of football clubs may be improved, and Evergrande Taobao, which is one step ahead in the capital market, will be greatly supported in the future in terms of board transfer and financing. In the future, perhaps more clubs will be listed.

　　In the near future, a fan may become a shareholder of the club and even attend the shareholders’ meeting to contribute his wisdom to the development of the club.

　　Football lottery will break the ice and "Football+Internet" will start an entrepreneurial boom.

　　The "Planning" proposes to vigorously develop the football service industry and make the football supplies manufacturing industry bigger and stronger. It also mentioned "actively studying and promoting the issuance of football lottery tickets with China Football Professional League as the quiz object".

　　Football service industry and football supplies manufacturing industry will usher in a golden age of development. Under the guidance of the policy, the football lottery industry is also expected to break the ice, or will realize the feedback to the professional league in the future.

　　The Plan also puts forward the innovative action of "Football+Internet" in the 13th Five-Year Plan, "promoting the deep integration of Internet technology and the football industry, focusing on introducing new technologies and formats such as mobile Internet, e-commerce and big data, and promoting more innovations in the football industry. Support the development of football mobile phone applications, Internet and mobile football games, football animation and film and television works. "

　　In the future, along the path of "football+Internet", there will be a wave of entrepreneurial upsurge. New companies that combine the Internet with football, such as LeTV Sports, Know the Ball Emperor and Octopus TV, may emerge one after another. With the development of sharing economy and the lowering of entrepreneurial threshold, the fans of "technical house" are expected to become producers from bystanders and consumers in the football industry.

　　The supporting policy "combination boxing" gives strength to the football industry chain or welcomes all-round development.

　　Because the football industry chain is very long, the introduction of supporting policies is very important.

　　The Plan defines the guarantee of supporting policies such as finance and finance, planning and land, taxes and fees and prices, talents and employment, organization and implementation, monitoring and evaluation.

　　For example, in terms of fiscal and monetary policies, it is proposed to support the development of football through various means such as government purchasing services, broaden the investment and financing channels of football industry, and support qualified enterprises to enter the capital market or issue bonds.

　　In terms of planning and land policy, it is proposed to "incorporate the construction of football venues and facilities into urban and rural planning, overall land use planning and annual land use plan".

　　In terms of taxes and fees, it is proposed that the real estate and land occupied by football venues can enjoy preferential treatment, and the advertising expenses incurred by football clubs can be deducted before tax if they meet the requirements.

　　The insiders believe that the introduction of these policies will broaden the financing channels of enterprises and reduce the tax burden of enterprises. Next, if the specific supporting policies of relevant departments can keep up quickly, a set of "combination boxing" will be formed to boost the rapid development of the entire football industry chain.