标签归档 武汉夜网

China Net News crosses Qian Shan, and then continues the Silk Road love affair. Seven districts and counties with different customs and people’s feelings have become attached to each other because they are important node cities of the Millennium Silk Road, and work together to build the "Silk Road" in the new era.

Recently, in Licheng District, Quanzhou City, Fujian Province, Licheng District signed the development cooperation agreement of "Silk Road Friendship City" with xiangqiao district in Guangdong, Luoyang Old Town in Henan Province, beilin district in Xi ‘an City, Gansu Province, Ganzhou District in Zhangye City, Dunhuang City in Jiuquan City, Gansu Province and Jimsar County in Xinjiang Uygur Autonomous Region.

According to the agreement, these seven ancient cities "Haisi" and "Lusi" will adhere to the principle of co-construction, sharing and common prosperity, constantly expand the fields of cooperation and exchange, promote mutual learning of civilizations, mutual sharing of resources, mutual exchange of information, mutual exchange of tourists, mutual promotion of products and mutual complementarity of industries, realize the fusion of urban alliances, and inject new kinetic energy into the initiative of jointly building "the belt and road initiative".

The signing of the agreement will push the cooperation, development and exchange activities of "Silk Road Friendship City" to a climax in 2023, marking the start of the "Silk Road Friendship City Alliance" and a new journey.

Ten years ago, the "the belt and road initiative" initiative was put forward, which made the ancient Silk Road glow with new vitality. As the starting point of "Haisi" and the core area of Quanzhou, a world heritage city, Licheng strives to inherit and carry forward the spirit of Silk Road, deeply integrates into the overall pattern of building "the belt and road initiative" and actively promotes the exchange activities of "Silk Road Friendship City".

Last year, Licheng started a trip to find "Silk Road Partners". In March this year, Beilin, Xiangqiao, Old Town and Ganzhou were invited to participate in the first "Haisi" Quanzhou Digital Cultural and Creative Expo, and "Silk Road Friendship City" signed a contract to jointly build it. Subsequently, Dunhuang City and Jimsar County actively responded and participated.

"It is the’ the belt and road initiative’ that connects our hearts and hands, and it is the Silk Road culture that makes us resonate at the same frequency." Huang Huican, secretary of the Licheng District Party Committee, said that this event, we invited important node cities along the Silk Road to gather in Licheng to continue the frontier and seek common development, which is of great significance to the development of the Silk Road Friendship City Alliance. I hope that the Silk Road Friendship City Alliance can be turned into an all-round high-quality communication platform, further optimizing the mechanism, advancing in coordination and building a win-win situation.

Wang Kesi, the head of Licheng District Government, said that at present, the exchange activities of Silk Road Friendship City have taken solid steps, and I hope to join hands with Silk Road Friendship City, adhere to the principle of co-construction and sharing, and jointly expand the "circle of friends" of regional cooperation, jointly create a "big channel" for collaborative development, and jointly build a "heart-to-heart bridge" for humanities exchanges.

According to reports, this year, under the promotion of "Silk Road Friendship City", enterprises from all over the world went out, invited in, cooperated first, and achieved fruitful results. The related projects involved cultural research, special diet, cultural and creative development and other fields.

At the exchange meeting site, Licheng Wenlv Investment Group signed a cooperation agreement with Yushang Loulan Muslim Restaurant in Xinjiang, Zhangye West Style Cultural Tourism Investment Co., Ltd. signed a cooperation agreement with Kung Fu Animation Co., Ltd. for Ganzhou City IP Theme Park, Guangdong Chaozhou Chunhui International Travel Service Co., Ltd. signed a cooperation agreement with Fujian Runpu Culture Media Co., Ltd., Shaanxi Travel Agency Association Library-School Cooperation Committee, Shaanxi Wing Up Study Institute and Fujian Zhongquan International Tourism Co., Ltd. signed a cooperation agreement for Xi ‘an research.

In the future, Silk Road Friendship City will carry out more in-depth cooperation in more fields. At the symposium on cooperation and development of Silk Road Friendship Cities, the leading guests of seven Silk Road Friendship Cities, Zhenghe Cultural Center in Malacca, Fujian Chamber of Commerce in Sri Lanka, Yan ‘an Literature and Art Society in China, Journey to the West Cultural Research Association and other institutions spoke freely on deepening and refining the cooperation and development of Silk Road.

“文化因交流而多彩，文明因互鉴而丰富。”洛阳老城区区委常委、宣传部部长丁雪峰表示，要积极运用好“丝路友城联盟”这个平台，在文化交流、文物遗产保护、文旅融合发展、经贸合作、产业互补、宣传协同等方面相互借鉴，汇聚各方优势，为高质量发展注入新的动能和活力。

泉州市政协原副主席、鲤城区文旅发展专家顾问李冀平表示， 7座“丝路友城”分别代表了草原游牧文明、华夏农耕文明、中华海洋文明，此次互动交流是贯彻落实习近平文化思想，弘扬中华优秀传统文化、探索中国现代文明创新发展的新实践。活动还邀请了来自马来西亚、斯里兰卡等共建“一带一路”国家和地区的代表参与，也体现了以鲤城为引领的“丝路友城联盟”开拓国内统一市场、主动融入国内国际双循环大格局的新探索、新尝试。

就“丝路友城”深入合作推动高质量发展，黄辉灿提出“五个一”举措：

秉承一个标准体系。融合7城特点及发展需求，凝练宗旨，策划生成具有代表性的标识，让“丝路友城联盟”平台的作用逐步彰显。

Establish a set of operating mechanism. Further optimize the system and mechanism, form an applicable and deepening cooperation charter, and continuously enhance the influence of the alliance; We will adopt the rotation mode of members, carry out bilateral and multilateral activities in a normal way, and set up liaison institutions to communicate more and communicate more frequently to promote cooperation in various fields.

Introduce a number of support institutions. Make full use of resources such as think tanks and fund institutions in the belt and road initiative countries and regions, give full play to the professional advantages of institutions, let professionals do professional things, promote various activities and projects, and make great influence; With a pragmatic attitude, we will solidly promote exchanges and cooperation, and strive to incite more resources to ensure that cooperation projects can be effective.

Create a number of practical results. Taking this signing cooperation as a starting point, we will promote more exchanges and cooperation between enterprises, accelerate the formation of replicable experiences and models, and release greater spillover effects; Give full play to the cultural advantages of the seven sister cities, plan and generate a number of activities such as tourism, cultural creation and sports events, create more consumption scenes, develop and expand the real economy, and further turn cultural advantages into development victories.

Build a good vision. Continue to expand the circle of friends of "Silk Road Friendship City", closely link "Haisi" and "Lusi", further improve the level of opening up and fully integrate into the domestic and international dual cycle; Actively go out, link the advantages of overseas Chinese relatives and chambers of commerce at home and abroad, build a communication platform, strengthen investment attraction, and achieve common prosperity and development in the collaborative sharing of resources, inject elements of "Silk Road Friendship City Alliance" into the initiative of jointly building "the belt and road initiative" and contribute to the strength of "Silk Road Friendship City Alliance".

In 2018, a set of lipstick in the Forbidden City became a hot topic. It makes Chinese people realize that our taste in beauty products is not necessarily defined by international brands. Domestic beauty brands have opened a golden age in the domestic beauty market by promoting China’s aesthetics, and teaching young people in China the secret of "becoming beautiful" with more efficient and accurate channels and closer to consumers.

However, the business model that relies solely on "aesthetic dividend" to form competitiveness is fading.The next question is, how to take the road of sustainable business of domestic beauty products?

"Sustainability" is both a mystery and a mystery. All along, we all know that we should improve the sustainable development ability of domestic beauty companies, but few companies really realize this ability into the product value that consumers can really feel.

At the end of 2022, MSCI upgraded the ESG rating of Yixian E-commerce to Grade A, which was the first domestic beauty company to get an A in the MSCI ESG rating, and its sustainable development potential was recognized by the ESG community. Perhaps there is a road for domestic beauty to cross the cycle?

What is also rare is that Yixian E-commerce owns Perfect Diary, Little Odin, Pico Bear and Darfur Skin.(Chinese mainland business)There are many brands of cosmetics and skin care, such as France Colanli, EVE LOM, Yi ‘an State, etc.-the brands are diverse and the strategies are different, so what should the holding companies hold on to in terms of sustainability? This further tests Yixian Group’s essential understanding of sustainable development.

Yixian found the complementarity between the brand and the brand matrix while striving to improve ESG performance.

Looking for the link between products and nature, Yixian is persistent.

In 2022, the eye shadow disc jointly launched by Perfect Diary and chinese national geography was awarded the cross-border joint track award in "Top Ten National IP of 2021". The color design of eye shadow tray seeks inspiration from Danxia landform, plateau, salt lake and terraced fields in China, explores the modern expression of China beauty, and defines the new fashion attitude of domestic beauty cosmetics with the original and pure feeling of nature.

E-commerce in Yixian, which attaches so much importance to natural value, cannot ignore the sustainable trend in the field of consumption. The green values that products can carry are varied, and which values can really impress consumers and bring competitiveness to products is a process of continuous exploration by brands.

Since 2022, Yixian Group has made a more comprehensive exploration on the sustainable elements of products.

"Sustainable packaging" is one of the focuses of the Group. Cosmetics are a special kind of consumer goods, and the quality of its packaging is often greater than the quality of its contents. So they will produce a considerable amount of solid waste. In this regard, Yixian Group has adopted two strategies: on the one hand, it has simplified unnecessary packaging, especially oversized outer packaging boxes and plastics in packaging; On the other hand, it increases the sustainable materials and recyclability of product packaging.

Not surprisingly, among all packaging materials, plastic has the greatest negative impact on the environment.Yixian e-commerce has continuously reduced the use strength of plastics by replacing plastics with degradable materials and reducing some unnecessary plastic mulching measures. The overall use intensity of the group’s packaging materials has also increased from 0.08 in 2021.(ton/ten thousand yuan revenue), reduced to 0.04 in 2022.(ton/ten thousand yuan revenue).

Yixian first turned the high-end skin care brand into a brand with high-level green packaging. EVE LOM’s product packaging is 100% recyclable, and it has won The Green Dot logo, which has become the sustainable packaging benchmark in Yixian’s brand matrix.

MSCI believes that the sustainable packaging work of Yixian e-commerce has reached the leading level in the global industry. This has also helped Yixian significantly improve its MSCI ESG rating to a considerable extent.

Sustainable packaging will also urge cosmetic enterprises to change their own product aesthetics. At this point, Yixian can be said to have won at the starting line. The design of Yixian’s brand is permeated with the brand’s insight into product use and applicable people, which is intuitive and surprising.

Sustainable packaging can’t be without sustainable contents. Some raw materials of cosmetics will pollute or destroy the ecological environment. Beauty must be at the expense of the ecological environment-this is definitely what consumers don’t want to see.

Therefore, Yixian formulated and disclosed the Requirements for the Control of Raw Materials, explicitly prohibiting the use of raw materials that are carcinogenic, reproductive toxic, skin irritating and harmful to the environment, and strictly controlling the use of regulated raw materials to ensure the safety of products to the human body and the environment. At the same time, the group strictly abides by the "Regulations on the Management of Cosmetic Labeling" and fully displays the product ingredients to consumers.

"Sustainable raw materials" can also become the core tonality of the brand. For example, the core product of Wan Zi, a young skin care brand owned by Yixian, pursues botanical ingredients, without pigment, alcohol and preservatives, and makes "sustainability" a value that consumers really feel.

All consumer goods interpret what is "product responsibility" in their own ways, so that consumers can feel that their needs are fully respected while using the products.

For domestic beauty products, the topic of "responsible products" in ESG has a different meaning.In the initial development stage of "the rise of new domestic products", domestic beauty products left consumers with a heavy impression of value and marketing. Enriching R&D and doing a good job of product inclusion have become the most practical embodiment of "responsible products" of domestic beauty products.

The research and development system of Yixian e-commerce is an open research and development system called Open Lab. The "openness" of the system lies in that Yixian E-commerce integrates the R&D capabilities of itself and cooperative research institutions, and includes the world’s top partners in the upstream and downstream of the industrial chain, such as raw materials, R&D and production.

In 2022, the improvement of Yixian’s R&D capability will make the Group more confident to carry out high-quality transformation.In June 2022, Yixian’s R&D center in Guangzhou was officially recognized by China National Accreditation Committee for Conformity Assessment.（CNAS）Laboratory accreditation certificate issued by. At the same time, the group began to build a large-scale new R&D center in Shanghai, and has jointly organized the Yixian-Ruijin Medical Skin Care Joint Laboratory with Shanghai Ruijin Hospital. On the whole, the Group will build another R&D center in Shanghai.

In 2022, the R&D investment of Yixian E-commerce exceeded 130 million, accounting for 3.4% of the revenue, and its expense ratio ranked first in the industry. By December 31, 2022, Yixian e-commerce had applied for 174 patents worldwide, of which 43 were invention patents.(Some are in the process of transfer).

The research and development achievements of Open Lab continuously support the brand of the Group to launch new potential products. For example, the targeted red repairing technology developed by Yixian and the National Nano-drug Engineering Technology Research Center, Jandard Skin successfully launched the triple repairing essence of Darskin in 2022, and achieved good performance during the Double Eleven last year.

At the end of 2022, Yixian cooperated with Sun Yat-sen University to establish a joint laboratory for accurate research on skin health, which is expected to help Yixian expand its territory on new tracks such as anti-aging and probiotics.

R&D efforts will help the group to climb new technological peaks from the real needs of consumers. The persistence of "responsible products" not only reshapes the research and development of enterprises, but also reshapes the marketing of enterprises at the other end.

In order to implement the principle of responsible marketing, Yixian has set up a strict internal audit mechanism for advertising. The advertising information of products needs to go through four audits to ensure the truthfulness, accuracy, legality and compliance of advertisements.

Also from the standpoint of product responsibility, Yixian also started consumer education on safe makeup and scientific skin care, and added the functions of beauty cosmetics and skin care consultants to the highly sophisticated customer service work, so that the customer service team can scientifically recommend the most suitable products according to the needs of consumers.

On the other hand, the era of seizing the market only by product aesthetics and marketing is gone forever.

In addition to some improvements that can be intuitively seen by the market, the corporate behavior level of Yixian E-commerce has also been evaluated as industry-leading by MSCI. This essentially requires the Group to control risks, comply with regulations, and maintain the integrity of employees in a huge supply chain system and customer service system.

But these are still the "technical" aspects of corporate governance. On the "Dao" level, Yixian E-commerce has launched a new five-year strategy since 2022, cultivating brand matrix, creating a second curve on skin care brands, and building the Group’s R&D and value creation capabilities.

ESG is an effective reference for enterprises to think about their own development motivation and quality. Yixian e-commerce has obtained an A rating in MSCI ESG, and has been well received in some key tasks-But this rating is not an end in itself.The transformation of the Group has just started, so we need to think about the focus of sustainable development in the dynamic.

After the initial exploration in 2021 and 2022, the Group became more aware of the priorities of different sustainable issues and began to put forward some new priorities. For example, in Yixian’s ESG, the emphasis on labor management, data protection, diversity and tolerance has been strengthened, while the core concern on chemical safety has been retained, reflecting Yixian’s strategic judgment on product responsibility and team building.

As we have seen before, every ESG and sustainable development issue, if enterprises think thoroughly enough and have positive value propositions, can often fall into specific development and product strategies. Just as Yixian’s persistence in sustainable products means that the group will be guided by "clean beauty"（Clean Beauty）The concept continues to create environmentally friendly and skin-friendly products, and thus enrich the image of its brands.

So what is the relationship between ESG and brand value building? ESG topic is a set of sustainable development requirements based on industry commonness. Based on these requirements, enterprises can still put forward their own unique ideas and strategies. Then, what really touches customers,It may also come from a flash of inspiration from R&D personnel, a sincere sharing by Xiao Wanzi, a story behind a sustainable component, and so on.