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Beauty cosmetics or become the next dark horse of Russian e-commerce

According to YooKassa data, in 2022, the sales of Russian beauty cosmetics e-commerce reached 38.35 billion rubles (about 3.9 million US dollars), and the share of beauty and health products in the Russian e-commerce market accounted for 7.7%, ranking the top five in sales.

Prior to this, Russia’s beauty market was mainly occupied by some European and American brands, including Estée Lauder, Fa, Palmolive, Lush, NYX, Kiehl’s, Wella, Guerlain, Dior and so on. As we all know, since the conflict between Russia and Ukraine in 2022, the West has imposed unprecedented sanctions on Russia, and a large number of companies have withdrawn.

This phenomenon has led to a large number of gaps in the beauty market, providing opportunities for other brands and emerging enterprises to enter the market. For example, China’s beauty brand Perfect Diary has emerged in the Russian market, and its market share is growing. In addition, Russian local brands such as Henney and Svoboda have also gained some recognition in the domestic market.

The Russian beauty market is in a reshuffle period, with new and old brands alternating. Russia did not encounter the economic avalanche as expected by the west, but lived well. The Russian beauty market is expected to expand further. If you are a cross-border e-commerce company doing beauty categories, you can consider it.

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Do you know all the 12 routines of badminton?

Straight lob and straight lob

One person picks the high ball in a straight line, one person hangs the ball in a straight line, and practices repeatedly.

Forehand Pick and Forehand Drop (Straight Line) ▼

Overhead Pick Ball and Overhead Drop Ball (Straight Line) ▼

Straight lob and diagonal lob

One person picks the high ball in a straight line, and the other person hangs diagonally, and practices repeatedly. Different from the last training, this training is diagonal hanging, which increases the difficulty of returning the ball.

Forehand hanging diagonal ▼

Overhead diagonal ▼

Diagonal lob and straight lob

One person picks the high ball diagonally, the other person hangs the straight line, and practices repeatedly. Pay attention to the line change of the return ball.

Pick a diagonal line and hang a straight line forehand ▼

Diagonal lob and diagonal lob

One person picks the diagonal lob, the other hangs the diagonal, and practices repeatedly. At the same time, it increases the difficulty of both parties.

Forehand diagonal lob ▼

Backhand diagonal ▼

Straight-line golf and straight-line killing

One person picks a straight lob, one person kills a straight line, and practices many times. Pay attention to killing the ball and press it as straight as possible.

Kill a straight line ▼

Straight lob and diagonal kill

One person picks the straight lob, the other kills the diagonal, and practices many times. Pay attention to killing the ball and try to kill the diagonal line, and the line should be changed.

Kill diagonal ▼

Diagonal golf and straight line killing

One person picks the diagonal lob, the other kills the straight line, and practices many times. Pay attention to killing the ball and press it as straight as possible.

(Diagonal) The overhead ball kills the straight line ▼

(Diagonal) Forehand lob kills straight line ▼

Diagonal lob and diagonal kill

One person picks the diagonal lob, the other kills the diagonal or diagonal line, and practices many times.

Forehand kills diagonal (Lin Gaoqiu, Li kills diagonal) ▼

Kill the diagonal on the top of the head (Li Gaoqiu, Lin Kill the diagonal) ▼

Kill the internet in a straight line

After killing the ball in a straight line, rub the ball on the net or push the backcourt in a straight line or diagonal line.

Kill the net and push the straight backcourt ▼

Kill the internet diagonally

After diagonally killing the ball, hook the diagonal or push the diagonal line on the net.

After diagonally killing the ball, push the diagonal line on the Internet ▼

Rub the ball in front of the net

High ball

It is suggested to control the high-distance ball in half of the court, and the ball landing point should be within the bottom line as far as possible to avoid too much power out of bounds or too little power not far enough.

The above are several fixed paths of badminton, which can be summarized as follows:

Pick the ball in a straight line, drop the ball, kill the ball and kill the net; Pick the ball diagonally, drop the ball, kill the ball and kill the net; Rub balls and high balls.

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Respect and Humility: The Art of Education

In this rapidly changing era, knowledge is constantly updated and technology is constantly improving, and we are facing unprecedented challenges. As parents and educators, how can we lead the next generation in the right way and let them adapt, grow and surpass in the future world?

Plato once said, "Don’t force children to go your way, because they were created in an era different from your own."

The biggest misunderstanding of education is that we often guide a child who belongs to the future with a lofty and omniscient attitude.

We ignore that they have their own thoughts, ideas and dreams, and they are shaped in a brand-new era.

Facing the rush of the times, we can’t stay on the past experience and knowledge. We should remain humble, admit our shortcomings, and be willing to learn and accept new ideas. We need to understand and accept children’s thoughts and needs with an open mind, instead of imposing our expectations.

Treating children with the vision of growth and development is the key to education. Every child is a unique individual, and they have their own interests, talents and potentials. We should pay attention to their personality development, provide suitable education methods for them, let them learn in happiness, and thus stimulate their potential and creativity.

At the same time, we should also teach them the ability to think and solve problems independently. We should encourage them to face challenges bravely, not be afraid of failure, learn lessons from failure, and grow better. We should make them understand that growth is a process of continuous learning and change, and only by continuous efforts can they realize their dreams.

In this era full of changes, we need to realize the value and significance of education. Education is not only the imparting of knowledge, but also the process of cultivating people’s thinking and ability. We should treat education with an open mind, a humble attitude and a developmental vision, and create a better future for the next generation.

Let’s treat children and education in an advanced way of love, so that they can grow up with respect and understanding and become the people they want to be. Let’s use practical actions to prove that the power of education is infinite. It can change a person’s fate and the future of the whole society.

In this era full of infinite possibilities, let’s work together to create a better tomorrow for children!