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Buy a car and enjoy benefits! AITO asks M5 EV pure electric version for a new trip.

Looking at the current new energy vehicle market, the development momentum is rapid, and the production and sales volume have hit record highs. According to the data released by the Ministry of Industry and Information Technology, in 2022, the production and sales of new energy vehicles in China were 7.058 million and 6.887 million respectively, increasing by 96.9% and 93.4% simultaneously, ranking first in the world for eight consecutive years. From the data point of view, the development momentum of new energy vehicles in China is very strong, in which the domestic market sales of self-owned brand new energy passenger cars accounted for 79.9%.

Among them, the Sailisi AITO brand has become a dark horse in the new energy market in 2022, and its brand sales in the first year exceeded 75,000 units, surpassing the total sales of "Wei Xiaoli" in the same period, and its product strength was widely recognized by the market. As the latest product of Sailis AITO Jiejie series, AITO Jiejie M5 EV pure electric version brings users a new travel experience with extreme intelligence, super control and luxury and comfort, and becomes the first choice for pure electric travel.

Wisdom can replenish energyplan Fearless of mileage anxiety

For pure electric vehicles, cruising range is the core issue that users pay attention to. AITO asks the M5 EV pure electric version to be very competitive in the same class. In the fully charged state, AITO’s M5 EV pure electric version can realize CLTC cruising range of 620km and daily commuting. If you commute for 30 km, you can charge it once every half a month, which is not only low in car cost, but also very worry-free. In addition, AITO’s M5 EV pure electric version is compatible with 97% public charging piles on the market, and it is convenient to replenish energy. It is worth mentioning that users can also know the range of the current mileage through the "poached egg map" to get a good idea of the remaining cruising range. The car will also give a low battery warning through "Xiaoyi" and recommend nearby charging piles. In addition, the M5 EV pure electric version of AITO also adopts the super power-saving mode pioneered by the industry, which can increase the emergency mileage after being turned on with one button.

All-aluminum chassis energizeExtreme sense of control

For all kinds of complicated road conditions, the pure electric version of the M5 EV can AITO be handy. Empowered by DATS dynamic adaptive torque system jointly developed by Celestial Automobile and Huawei, the ride comfort and driving comfort of the pure electric version of AITO Wujie M5 EV have been greatly improved, and it is very stable to drive. Not only that, the pure electric version of AITO M5 EV adopts all-aluminum chassis, which makes the performance of the whole vehicle more stable. The front double wishbone and rear H-arm multi-link independent suspension, which complement each other with the chassis, can keep the body in a calm posture under different driving conditions, so that every departure can be handled calmly.

HarmonyOS threeIntelligent cockpit Bring the ultimateSmart travel

With the wave of intelligence, the convenient operation experience brought by intelligence can capture the hearts of consumers. At this point, AITO is well versed in it. AITO asks the M5 EV pure electric version equipped with the brand-new HarmonyOS 3 intelligent cockpit is a typical representative of intelligent and networked new energy vehicles. It breaks through the three major pain points of "less application, slow upgrade and poor experience" of traditional car machines. With the support of distributed technology of HarmonyOS, it opens up the boundary of full scene and multi-intelligent devices, and realizes the integration and sharing of mobile phone ecology and car machine ecology.

On the whole, AITO’s M5 EV pure electric version is a model with many advantages. Whether in battery life, maneuverability or intelligent configuration, it has industry-leading performance to meet users’ high-quality travel needs.

New year courtesy SeresLet new and old users

Excellent product strength makes AITO’s products "sell like hot cakes when they are launched", and during the New Year, Cyrus warmly gives back to new and old users. On January 13th, the official account of Sailis AITO released a message saying: For the car owners who had picked up their cars before 8: 30 on January 13th, 2023, a New Year Thanksgiving feedback activity was launched, and the first car owner of the M5 EV pure electric system and the M7 comfort version and luxury version was asked to extend the vehicle warranty to 8 years/160,000 kilometers and give 120,000 AITO points, with the maximum value of rights and interests of 35,000 yuan; The first owner of the M7 flagship edition of Wenjie extended the vehicle warranty to 8 years/160,000 kilometers; The owners of all M5 cars in Wenjie give a 2-year basic maintenance.

In addition, some models of AITO series released new prices for the New Year. Among them, the starting price of the standard version of the Wujie M5 EV pure electric rear drive is 259,800 yuan, and the starting price of the performance version of the Wujie M5 EV pure electric four-wheel drive is 289,800 yuan; The starting price of the comfort version of Wenjie M7 is 289,800 yuan, and the starting price of the luxury version of Wenjie M7 is 309,800 yuan.

It coincides with the Spring Festival holiday. I went to the store with my family to see the pure electric version of the M5 EV. This car is impeccable in terms of cruising range, cockpit comfort and handling. Compared with Tesla and Wei Xiaoli, it is much better. In addition, in the context of rising global raw materials, AITO has been able to adjust the price greatly and fully protect the rights and interests of old car owners. It can be said that AITO series not only keeps ahead of its peers in product quality, but also excels in quality-price ratio and service.

Compared with other new forces’ behavior of increasing prices in the beginning of the year, Sailis AITO asked the world to take the user as the center, give warm feedback, give real money to new and old users, and make a big move with a maximum discount of 30,000, plus leapfrog product expression, which makes many competing products somewhat "unable to sit still"!

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Why is online celebrity’s being an actor frequently controversial? Changing careers is "not that simple"

Video screenshot: In the TV series "Story of Yanxi Palace", Zhang Tianyun (left) in online celebrity, Tik Tok was called by netizens as different from that in the short video.

  Video screenshot: In the TV series Story of Yanxi Palace, Zhang Tianyun (left) in online celebrity, Tik Tok is accused of being different from the short video.

  BEIJING, July 31 (Yuan Xiuyue) Recently, Yu Zheng’s new drama "Story of Yanxi Palace" was on fire. Seeing the rise, many people even turned up the "Draft of the History of Qing Dynasty" to discuss what the Empress Fucha and your concubine were like in history. Outside the play, a maid-in-waiting with few scenes has caused a lot of controversy.

  This maid-in-waiting is called Pearl, and the actor who plays her is called Zhang Tianyun, and she is also a present of Tik Tok online celebrity @ XiaoXiao. The reporter saw on Tik Tok that she has nearly three million fans. In the short video, she is sweet or cute, and the short video of "Husband, Husband, What?" once made her popular on the Internet.

  However, many people say that in the TV series, she seems to be different from the short video, and it looks "very ordinary" compared with the heroine. Some netizens joked that they suddenly admired Tik Tok’s filter. Some netizens wrote with emotion that there really is an insurmountable gap between online celebrity and the real actors. The topic that online red face and movie face are two kinds of faces was once popular in Weibo.

Video screenshot: Zhang Tianyun or online celebrity, Tik Tok

  Online celebrity turned to be an actor and "overturned" a lot.

  Internet has an indelible "grassroots" attribute since its birth, which gives ordinary people the opportunity to express themselves. From blogs and Weibo to live broadcasts and short videos, in the media changes, online celebrity characters also appeared one after another, such as Sister Furong and Sister Feng in the early days, Huang Cancan, the flower of Wuda University, Royi, Zhang Xinyuan and so on.

  When online celebrity has accumulated a certain fame, many people will choose to change careers as actors. However, it is not easy to switch from flat and short video to TV screen, and many people "roll over" in the process.

  In 2013, Huang Cancan became popular on the Internet with a group of pure photos under cherry blossoms, and was called "the campus flower of Wuhan University" by netizens, and then officially entered the entertainment circle. In 2015, he starred in the movie "Summer of Bubbles". However, the box office of the movie is generally not mentioned, and the Douban score is only 2.6 points.

Webpage screenshot

  Some netizens commented sharply, "Huang Cancan’s performance in his works has repeatedly proved that online celebrity is not only a bad actor, but also a factor that brings box office".

  The same example is Royi. She became popular because of a set of retro photos on Douban, and was called a new generation of national goddess. However, when I was a guest in Everyday Up in 2014, it caused a lot of controversy because of the big difference between the dynamics and photos.

  Later, she also appeared in many TV series, such as The Wonderland of Cocoon Town, The Half Demon City, The Biography of Chu Qiao, but the response was average.

  For Zhang Xinyuan, who turned actress, some netizens said that her biggest memory might be her white face and bright red lips.

Video screenshot: Royi plays Laner in Chu Qiao Biography.

  Why is online celebrity frequently diss by netizens?

  Online celebrity can’t leave the Internet? In the face of controversy, Zhang Tianyun also responded in Weibo, "I am wronged, I just opened a beauty and filter, I am afraid to turn these off, and everyone will take them off." She also said that her waist is not so thin, and drinking cold water makes her flesh grow.

  Different from the doubts on the Internet, in the comment area, many netizens are aggrieved by it. "I think it’s ok, not as bad as everyone said, and it has a lot to do with makeup."

  Some netizens also said that everyone was too harsh on online celebrity. "I think it’s pretty good. Being on TV would have magnified the small shortcomings, and it’s pretty good to put people in the pile."

  Some people look at the problem from the opposite side, saying that these images of online celebrity in the play are really good. On the contrary, it is terrible for some people to see talents with "they are online celebrity" colored glasses.

"Hot Blood Changan" poster, in which Zhang Xinyuan plays the role of Sun Siniang.

  Why diss online celebrity frequently disowned by netizens, just because he wears "colored glasses"? From the writing age, the graphic age to the video age, online celebrity always combines controversy and enthusiasm, which is closely related to netizens’ psychology of appreciating ugliness, aesthetics, entertainment, stimulation, voyeurism and spectator.

  In addition, online celebrity has a low threshold, mixed fish and dragons, showing off wealth, money worship, cheating, vulgarity and other negative news emerge one after another, and many online celebrity will be pulled out of a pile of black history when he just became famous, and the word online celebrity has gradually taken on a lot of derogatory meanings.

  Today, it is usually a bad description to say that a person is a "net red face". Because this may mean that this face has been decorated too much, including plastic surgery, retouching, filter beauty and so on.

  Netizens’ aversion to "net red face" is more of a resistance to a homogeneous aesthetic. Uniform pointed chin, European-style double eyelids, full forehead, and prominent risorius are fresh once, and they see a lot every day. No wonder netizens are joking. Seeing online celebrity’s photo is "lianliankan".

Video screenshot: Chun Xia won the Best Actress Award for her performance in the movie "Walking in the Snow Xun Mei".

  The difference between online celebrity and the actor is not only in the face.

  Why are "net red face" and "movie face" two kinds of faces? In fact, this is different from their presentation media. Generally speaking, the "net red face" emphasizes plane effect, and its presentation terminal is mostly a small screen of mobile phone. With the help of filters and beauty, people’s faces will look more beautiful.

  In the film and television drama, the high-definition professional lens is used for shooting, and the display terminal is a wide-screen TV, so the defects of the human face are obvious.

  Take off the "colored glasses". To be fair, for online celebrity, the criticism of appearance is only the first step. Unlike receiving praise in a small circle, online celebrity has to face more stringent requirements from the audience and a highly competitive entertainment circle if he wants to become an actor.

  The difference between online celebrity and an actor is not only in the face, but strictly speaking, they are completely different industries and industrial systems. Actors who are trained in a regular class have to go through several years of study and training, and those who are not trained in a regular class have to be honed in the crew. Actors can eat only by their faces, but they can only eat for a while. To go on for a long time, they must have excellent strength.

Video screenshot: Yuxi Zhang starred in the online drama "Dear, Princess Disease"

  And online celebrity really can’t be a good actor? In fact, there are also successful transformations. For example, in the spring and summer, she was also a little online celebrity of Douban at first, and she played several TV dramas intermittently. Later, she won the Best Actress Award in the Academy Award for her wonderful performance in the movie "Walking through the Snow in Xun Mei".

  Another example is Chen Douling, who once became popular on the Internet as the beauty queen of China Southern Airlines. She entered the entertainment circle for filming Left Ear, and then made many works. The dancer she played in "Worry-Free Grocery Store" also broke the previous pure single image.

  Online celebrity may not be "disillusioned" when he arrives on the screen. online celebrity Yuxi Zhang turned to be an actor, which caused a lot of controversy, but instead made a lot of money with the online drama "Dear, Princess Disease".

  There is never a shortage of people in the film and television industry. Let’s not say that if you really want to change careers as an actor, you must have the basic cultivation as an actor. You must have one talent, appearance, acting, hard work and luck.

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The silver saddle shines on the white horse and rushes like a meteor to test drive BYD Han EV.

  [Aika car test drive original]

  Not long ago, my colleagues and I tested the real cruising range of the (|) ultra-long endurance version in Lianyungang, and the result of 601.5km really amazed us (Click on the link to review the highlights:Test BYD Han EV Long Life Edition in the Name of Being a Strong Man), but I still regret not being able to experience the charm of the four-wheel drive high-performance model. Fortunately, this regret was soon made up. After two days and one night of getting along, the performance of the four-wheel drive high-performance flagship edition kept echoing two poems in my mind — — The silver saddle and the white horse reflected each other, and galloped like a rustling.

Byd Han EV four-wheel drive edition

  This time, I test-drive the flagship model of BYD Han EV, a four-wheel drive high-performance flagship model (hereinafter referred to as the four-wheel drive version) with a subsidized price of 279,500 yuan. The test drive route is Lijiang-Shangri-La section of National Highway 214, which is also a section of Yunnan-Tibet Highway that people often say enters Tibetan areas. The starting point of Lijiang is 2400 meters above sea level, and the turning-back point of Shangri-La is 3200 meters above sea level. The highest altitude on the way is about 3500 meters. It can be said that the journey is climbing all the way and the return journey is downhill.

  In addition, according to the official data, among BYD Han’s pre-sale models, the four-wheel drive version accounts for more than 50%, and most of the models have higher sales during the pre-sale period, which are basically middle and high-end cars. So, what’s it like to drive this hot model recently? Don’t worry, let me tell you about it slowly.

Byd Han EV four-wheel drive edition

  The official four-wheel drive high-performance flagship version only takes 3.9 seconds to accelerate 100 kilometers, which is a very beautiful result even on a performance car, not to mention that Han EV is still a medium-sized and large car.

BYD Auto 2020 Han EV

Byd Han EV four-wheel drive edition

Byd Han EV four-wheel drive edition

Byd Han EV four-wheel drive edition

  Different from the terrain and road conditions of the last endurance test, the Lijiang-Shangri-La section of National Highway 214 is all mountain roads, so there is no lack of novelty in driving such an electric car. Of course, in addition to the driving experience, I will also experience the riding experience in the back row.

Byd Han EV four-wheel drive edition

Byd Han EV four-wheel drive edition

Byd Han EV four-wheel drive edition

Byd Han EV four-wheel drive edition

Byd Han EV four-wheel drive edition

Byd Han EV four-wheel drive edition

Byd Han EV four-wheel drive edition

Byd Han EV four-wheel drive edition

Byd Han EV four-wheel drive edition

Byd Han EV four-wheel drive edition

  This electro-hydraulic braking solution, which is highly integrated with iBooster and ESP systems, cancels the traditional vacuum-assisted braking mechanism, so that the first half of the brake is no longer lost due to mechanical braking, which not only reduces the frequency of braking, but also greatly improves the starting threshold of energy recovery, which can be regarded as a "magic weapon" for electric vehicles.

Byd Han EV four-wheel drive edition

Byd Han EV four-wheel drive edition

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With the advent of the digital economy era, Huawei Cloud empowers Shenzhen enterprises with high quality.

Shenzhen News Network July 26, 2023(Reporter Ye Mei) On July 25th, the high-quality development conference of Huawei Cloud Digital Industry, a series of activities of Huawei Cloud’s "100 Cities and 100 Enterprises Traveling to China", was successfully held. The conference was directed by Shenzhen Bureau of Industry and Information Technology, hosted by Shenzhen Longhua District People’s Government and Huawei Cloud Computing Technology Co., Ltd., undertaken by Shenzhen Longhua District Bureau of Industry and Information Technology, Longhua (Huawei) Intelligent Manufacturing and Modern Service Industry Innovation Center and Kunpeng Industry Source Innovation Center, and co-organized by Saisheng Digital Economy Research Center.

Based on the innovative development orientation of the national digital economy, combined with the industrial characteristics of Shenzhen and the industrial development needs of Longhua District, the conference invited government leaders, local high-quality enterprises, industry experts and other guests to gather together to explore the high-quality development path of the digital industry and accelerate the deep integration of "digital reality" with digital technology and innovative practice.

Set the tone: innovation-based, high-quality development of digital industry

At present, vigorously developing the digital economy is full of sails. He Xiaolong, deputy director of the National Research Center for Industrial Information Security Development, pointed out in his speech that China’s digital economy development achieved positive results in 2022. According to the national data resource survey, in 2022, China’s data output reached 8.1ZB, up 22.7% year-on-year, second only to the United States, ranking second in the world.By 2023About 40 such data transactions have been established in China.organization, and gradually build a circulation market for data elements, products and services.

As the leader of digital economy, Shenzhen ranks in the forefront of the country in terms of industrial scale of digital economy. Huawei, Tencent, Ping An Technology, Meituan and other groups with core competitiveness.Dominant typeEnterprises have built a pattern in which large enterprises drive the development of small and medium-sized enterprises, and small and medium-sized enterprises inject vitality into large enterprises.

(He Xiaolong, deputy director of the National Industrial Information Security Development Research Center)

Subsequently, Hu Xiaoqing, a member of the Party Group of Shenzhen Bureau of Industry and Information Technology and a second-level inspector, introduced how to develop the digital economy in Shenzhen. He said that Shenzhen will exert its strength from both the supply side and the demand side, by strengthening innovation drive, cultivating the application market, optimizing spatial layout, improving industrial ecology, developing digital productivity, striving to improve the development level of the digital economy, and continuously leading industrial iterative upgrading and high-quality economic and social development.

(Hu Xiaoqing, member of the party group and second-level inspector of Shenzhen Bureau of Industry and Information Technology)

Jiang Xueming, Party Secretary of Longhua Industry and Information Technology Bureau, said that Longhua District, as an industrial region and manufacturing region in Shenzhen, will further give play to Longhua’s industrial foundation and advantages, and vigorously promote the integration of enterprises’ number and reality around the strategic goal of digital Longhua and urban core, support enterprises to accelerate the iterative upgrading of technology and realize the two-wheel drive of digital industrialization and industrial digitalization.

(Jiang Xueming, Party Secretary of Longhua District Bureau of Industry and Information Technology)

Due to the situation, Corning, president of Huawei Cloud Global Ecology Department, said that Huawei is an innovative enterprise that grew up in this fertile soil of Shenzhen. On Huawei Cloud, more than 240 innovative services have been launched, and more than 160 innovation centers have been launched around the world, of which nearly 100 are industrial Internet innovation centers related to the industrial Internet, helping more than 23,000 manufacturing enterprises to carry out digital transformation.

At present, Huawei Cloud Shenzhen Empowerment Cloud has enabled more than 2,400 Shenzhen enterprises to digitally transform, and has successively landed 12 innovation centers of Empowerment Cloud in Shenzhen. In the future, we will continue to increase investment in R&D and talents, and join hands with ecological partners and developers of Shenzhen governments at all levels to draw a new blueprint for open, inclusive and innovative industrial ecology to help Shenzhen build a high-quality development engine for the digital industry.

(Corning, President of Huawei Cloud Global Ecology Department)

After that, Yin Limei, director of the Digital Economy Research Office of the Information Policy Institute of the National Research Center for Industrial Information Security Development, released the national digital economy development index DEAI(2022) with authoritative data such as the Ministry of Industry and Information Technology, the National Bureau of Statistics, the Ministry of Commerce, and the public service platform for the integration of industry and information technology, showing the development of digital economy in China as a whole and 31 provinces (autonomous regions and municipalities directly under the Central Government) in 2022, providing scientific reference for local governments to formulate policies and regulations related to the digital economy, and promoting the long-term stable and sound development of China’s digital economy.

(Yin Limei, Director of Digital Economy Research Office of Information Policy Institute of National Industrial Information Security Development Research Center)

Look at practice: policy is the medium, and the vitality of transformation is constantly rising.

The development of digital economy can not be separated from the strong guidance of policy combination boxing and practical thinking. At the meeting, Chen Jian, general manager of Huawei Cloud Empowerment Cloud, shared his thoughts on the development of digital economy and digital transformation. Starting from the example of cooperation with Longhua District, he introduced how digital transformation can help enterprises achieve cost reduction and efficiency improvement. At the same time, based on practice, he said that Huawei will combine all forces to create "one platform+three centers", that is, integrate innovative public service platforms, ecological centers, capacity centers and service centers, and comprehensively integrate resources through overall organization to achieve the goal of enterprise digital transformation and promote the development of digital economy.

(Chen Wei, General Manager of Huawei Cloud Empowerment Cloud)

In addition, in 2023, the resource awarding ceremony for the first batch of intelligent manufacturing transformation plan in Longhua District was held at the meeting. Jiang Xueming, Party Secretary of Longhua Industry and Information Technology Bureau, and Chen Gui, General Manager of Huawei Yunfu Yunyun jointly distributed the first batch of intelligent manufacturing transformation plan service packages in Longhua District in 2023 to 13 enterprises, providing strong policy support for the development of digital industry.

(Longhua District Intelligent Manufacturing Transformation Plan Resource Awarding Ceremony)

As the bridgehead of reform and innovation, Shenzhen has taken the lead, and a number of benchmark enterprises have emerged that are at the forefront of digital transformation. At the meeting, Huang Kun, general manager of Longhua Business Department of Huawei Shenzhen Government and Enterprise, and Yang Chenxi, general manager of Shenzhen Industrial Development and Operation Department of Huawei Cloud jointly awarded the award-winning enterprises of "Leading Enterprises in Digital Transformation" to encourage more enterprises to join the ranks of digital transformation.

(Awarded by leading enterprises in digital transformation)

Now and in the future: technology is the bottom, and deep cultivation of numbers and wisdom makes beauty happen.

Innovation is the first essence of the combination of number and reality, and technology is the foundation of innovation. In order to inject technological vitality into the development of digital economy, at the meeting, many business representatives shared the innovative achievements of deep-rooted digital technology.

In the theme sharing of Pangu Big Model, born for the industry, Wu Bingcong, the marketing director of Huawei Cloud Marketing AI field, explained the development trend of generative AI, and introduced the powerful capabilities of Huawei Cloud Pangu Big Model in detail from the aspects of technical architecture, AI cloud service capabilities and rich application scenarios.

(Wu Bingcong, Marketing Director of Huawei Cloud Marketing AI)

Subsequently, as an ecological partner of Huawei Cloud, Zheng Dele, CTO of Shenzhen Today Talent Information Technology Co., Ltd., shared the cooperation results with Huawei Cloud Pangu Model in the field of digital intelligence employees. He said that based on the blessing of the AI ? ? big model, digital employees of knowledge consultants and experts, lawyers, recruitment and other positions will be officially released soon, opening a new era of digital intelligence.

(Zheng Dele, CTO of Shenzhen Today Talent Information Technology Co., Ltd.)

At the same time, Yao Xiaofeng, vice president of Shenzhen Huaao Data Technology Co., Ltd., with the theme of "Three Scenes Leading Three Calculations, Building a Digital City", introduced Huaao Data’s deep integration with Huawei Cloud for three major scenarios of digital government, digital economy and digital society, and built a data hub, an algorithm hub and an example base, which greatly improved the efficiency of data governance and made data play a greater role.

(Yao Xiaofeng, Vice President of Shenzhen Huaao Data Technology Co., Ltd.)

Finally, Huang Rui, the founder of Shenzhen Hualei Xuntuo Technology Co., Ltd., shared how to cooperate with Huawei Cloud to provide end-to-end traceability, tracking and control capabilities for the factory, and how to empower the manufacturing industry to realize digital transformation in materials, processes, processes, maintenance and operation based on professional modeling tools, so as to create visual digital assets and make intelligence easier.

(Huang Rui, founder of Shenzhen Hualei Xuntuo Technology Co., Ltd.)

Yunzhi Pengcheng, the number of wisdom is deeply cultivated. The success of the conference will realize the further synergy and integration of industry resources and promote the accelerated arrival of the digital age led by technological innovation and relying on digital intelligence means. Huawei Cloud will also continue to adhere to the concept of "everything is service", do a good job in the digital "cloud base" and "enabler" of the industry, release the digital intelligence productivity of government and enterprises, and promote the high-quality development of the digital industry.

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13-year-old boy spilled gasoline and burned the teacher’s ward. Confession: I’m sorry.

  Yesterday, Xiaowu, accompanied by his father, came to the ward of Yang Dongling, a female teacher who was burned by his arson, and apologized to her.

  13-year-old Xiao Wu’s letter of apology

  "Dear Miss Yang:

  Sorry, I shouldn’t have hurt you. Besides, you are still a people’s teacher who has never met me and has no holidays. I regret that I hurt you. If I could go back in time, I wouldn’t do anything illegal, and I wouldn’t hurt you. I’m sorry, Mr. Yang. I wish you a speedy recovery, restore your previous appearance, and go back to your previous education for those students in the mountains, so that they will not follow my example and become pillars of society and talents of the country. Miss Yang, I’m sorry. "

  Xiao Wu, a 13-year-old woman teacher, has been kept at home by her father since she burned Yang Dongling with gasoline. Yesterday morning, Xiaowu followed his father to visit Yang Dongling in Sichuan Provincial People’s Hospital from Jinchuan County.

  Yesterday morning, in the face of the excited family members of the injured, Xiaowu walked beside Teacher Yang Dongling, kept silent and took out a pre-written letter to express his apologies and guilt. However, it is a pity that although Yang Dongling said "I want to see him (Xiaowu)", she failed to see Xiaowu clearly in the end.

  face

  Father stayed at home with him for two months.

  This time, I took him to Rong to visit the female teacher.

  On the afternoon of August 13th, Li Dong changed a shirt and left home, ready to go to Chengdu to visit Teacher Yang Dongling who had just finished the first skin grafting operation.

  There is a line in the movie "mr. six": "What you have caused will be rounded up by yourself, and what you can’t round up by yourself will be rounded up by his father". This line, as Xiaowu’s father, has no more empathy than him. After the incident, he visited Yang Dongling in the hospital and spent more than 80,000 yuan on medical expenses. Then, he didn’t go out to work again, and stayed at home with Xiaowu almost all day. If he wants to go out, he will chain Xiaowu’s feet. However, unlike the first time he visited Yang Dongling alone, this time he called his son Xiaowu.

  "I kept him at home for two months. I don’t know what to do, only let him watch junior high school textbooks and the legal program of CCTV Channel 12. "

  Li Dong said, let the children take a look at the burned teacher Yang. First, let them see how much harm he has caused others, "let him face everything in front of him"; The second is to express apology and repentance. "If the family members of the injured are emotional, I can understand even if I can’t stand it."

  After changing his shirt, he asked Xiaowu again, "Do you want to go?" Xiaowu bowed his head and said nothing. Li Dong didn’t force the child. Half an hour later, Xiaowu nodded: "I want to go."

  Before going out, Li Dong’s mother stopped him. "Take the 3000 yuan I saved some time ago." Li Dong replied, "I have already taken it."

  During the nearly 9-hour journey, the father and son didn’t say a word. The little military commander faced the window and his eyes turned up and down with the mountains and rivers. The outside world made him curious.

  The last time he went to Chengdu was last year, when he stole thousands of dollars from his grandmother, went to "rush" with several friends for ten days, and finally came back down and out.

  repent

  The juvenile ward took out an apology letter

  Regret not reading it to Mr. Yang’s face.

  When I arrived in Chengdu last night, it was already 11 o’clock in the middle of the night, and my father and son stayed in the hotel. At 8 o’clock yesterday morning, the two came to the burn ward of Sichuan Provincial People’s Hospital. The more I went to the hospital, the heavier Xiaowu’s expression became. "My relatives told me that many people on the Internet said they would shoot me, and some even said they would take me to prison."

  When he arrived at the hospital, the reporter of Chengdu Business Daily asked him if he would like to meet the teacher Yang Dongling who was hurt by him. He nodded. "I want to go." As soon as she entered the ward, Yang Dongling’s mother recognized Li Dong, who had been to the hospital. When she saw Xiaowu hiding behind Li Dong, she froze, her face turned black, and she cried and said, "Come and have a look for yourself. What have you burned people to? How can you do it? !”

  Xiaowu was at a loss and stood nervously in the corner. Yang Dongling’s sister and aunt excitedly pushed Xiaowu to the bed with their hands, and uncovered the shroud on the bed, so that the teenager could go to the bed and see clearly the "consequences caused by himself". Opening the shroud, Yang Dongling, who had just finished skin grafting, was covered with medicine on her upper body and had no complete skin on her face. Xiaowu stood by Yang Dongling’s side, maintaining his inherent expression since he was locked at home for two months.

  "You go! You go! " In the face of Xiaowu, the emotional Yang family said. Xiaowu remained silent. He took out a letter and put it on the table beside the hospital bed, and then moved out of the ward step by step.

  Li Dong is still standing at the bedside, facing the accusations of the Yang family alone. "I didn’t ask them to forgive me. I just came to see Teacher Yang, indicating that we don’t care about not coming forward."

  Xiaowu wrote in his letter: "Dear Teacher Yang, I’m sorry, I shouldn’t have hurt you. Besides, you are still a people’s teacher who has never met me and has no holidays. I regret that I hurt you. If I could go back in time, I wouldn’t do anything illegal, and I wouldn’t hurt you. I’m sorry, Mr. Yang. I wish you a speedy recovery, restore your previous appearance, and go back to your previous education for those students in the mountains, so that they will not follow my example and become pillars of society and talents of the country. Teacher Yang, I’m sorry. "

  After coming out, Xiaowu said that the letter was written at home before coming. He is a little regretful that he didn’t tell his faith to Mr. Yang’s face.

  regret

  "Where is the doll? I want to see him."

  The teacher read the letter of apology and failed to see the teenager.

  "For more than two months, you haven’t been here, and you haven’t got a phone call." Yang Dongling’s aunt pushed Li Dong and accused him of not educating his son well. After the incident, she even evaded her responsibilities and rarely visited him. Li Dong always explained in a low voice that he didn’t discipline his son Xiaowu, and his family was really difficult. He didn’t raise much money, and his son didn’t come until he needed to take care of him after the accident. As he spoke, he took out the 3,000 yuan in cash he brought. "You get it first, and I will continue to find a way after I go back." However, Yang Dongling’s mother, who was unable to restrain her grief, refused to accept the money, and Li Dong half-kneeled the money into her hand.

  "We all understand that he said it was difficult for him to go back and find a way, but if they were sincere, they wouldn’t wait until today." Aunt Yang Dongling said that in recent months, the three of them have been taking care of Yang Dongling, and Yang Dongling always vomits when she can’t eat, which is worrying. Considering Yang Dongling’s illness and family mood, Li Dong didn’t stay for long.

  Yang Dongling in the hospital bed looks very calm. Because Yang’s family was emotional, Xiaowu couldn’t walk close to the bed, and Yang Dongling didn’t see Xiaowu because of the shroud. After Xiaowu and his father left, Yang Dongling suddenly said to her sister Yang Dongxia, "Where is the doll? I want to see him." The Chengdu Business Daily reporter immediately gave her the apology belief left by Xiaowu. A moment later, she struggled to spit out a sentence: "Show me the words." The reporter held the letter of apology in front of her. She read it carefully line by line, more than 100 words, and read it for nearly 1 minute.

  "Call him, I’ll wait for him." When a reporter from Chengdu Business Daily asked why he wanted to see Xiaowu, Yang Dongling was silent for a moment. "I want to hear him read (apology letter)". At her insistence, the family members also agreed that Xiaowu would come back and said that they were no longer excited. But at this time, Li Dong, who had just experienced the excitement of the Yang family and accused him of being on his way home, took care of his son’s safety and didn’t want to take Xiaowu back. At 9 o’clock yesterday morning, Yang Dongling, who had been lying all night, also needed to turn over with the help of her family, so it was not convenient to see Xiaowu.

  "No, I’ll go to see him." Dong-ling Yang whispered.

  Female teacher

  Where’s the doll? I want to see him

  After Xiaowu and his father left, Yang Dongling suddenly said, "Where is the doll? I want to see him."

  The reporter of Chengdu Business Daily immediately put Xiaowu’s letter of apology in front of her. She read it carefully line by line and read more than 100 words for nearly 1 minute.

  "Call him, I’ll wait for him." When the reporter asked why he wanted to see Xiaowu, Yang Dongling was silent. "I want to hear him read (apology letter)." However, at this time, Xiaowu has set foot on his way home with his father.

  "No, I’ll go to see him." Dong-ling Yang whispered.

  Chengdu Business Daily reporter Yun Wangyi Yu Zunsu photojournalist Liu Haiyun

  A broken family in a remote county leads a astray life.

  Growing fragments of arson teenagers

  Questioning the cause of Xiaowu’s arson, we can see the weakness of a county boy whose temperament changed greatly after his parents divorced, and who was led astray by others because of his weariness of learning and ignorance. Xiaowu claimed to know it was a mistake, but when he was instructed by "Big Brother", he chose to listen.

  At 9 o’clock on the evening of June 14, after hiding in Jinchuan County for 24 hours, he was found by his father, who called the police station: "I found the person and sent it to you." Xiaowu didn’t resist.

  His family broke up and he became dull.

  On the night of arson and robbery, Xiaowu stayed in a hotel for one night, afraid to go home or tell anyone. He knew that he had made a big mistake.

  Jinchuan County is located in the southwest of Aba. Like many remote counties, teenagers like Xiaowu can be seen everywhere on the street. Xiaowu’s home is in Lewu Township, which belongs to Jinchuan County. Since school, his family has changed, and he has lived with his father and grandmother since then.

  After the Wenchuan earthquake in 2008, cracks appeared in Kotakeya’s house, and my father and grandmother later built a new house together. But the new home didn’t live for a long time, and Xiaowu’s parents’ feelings broke down. Xiaowu became dull, and his parents didn’t want to communicate with him more. Since the third grade of primary school, Xiaowu has learned to skip classes. "I ran out after school, and my home was full of streets." Xiaowu’s grandmother, Li Yunshu, said that once she went to the street to look for her grandson, a neighbor pointed out of the city and said, "Your grandson goes to that temple every day." She rushed to the temple and saw Xiaowu kneeling in front of the Buddha statue. "He asked the Bodhisattva to bless him. Mom and Dad should not divorce." For a long time, as soon as school was over in the afternoon, he and a classmate ran to the temple. Now that his parents have been divorced for almost six years, he is used to living without his mother. For the harm caused by divorce to his son, Xiaowu’s father, Li Dong, only explained it simply by "not getting along with his wife". Speaking of the disaster of Xiao Wuchuang, the 36-year-old man kept sighing.

  Began to be obsessed with online games and learned to skip class and not go home.

  Xiaowu, who had no parents around for a long time and was only taken care of by his grandmother, began to be fascinated by the online game of crossing the line of fire.

  Grandma Li Yunshu gave him two yuan to buy breakfast every day. At night, she found her grandson in the Internet cafe. For her, the way to discipline her grandson is too limited, and there is no other way but to tell her a few words. In her eyes, the introverted grandson also has a grumpy side. Considering that Xiaowu’s parents are divorced, his relatives are particularly concerned about him. Before he graduated from elementary school, he used his smartphone. "On one occasion, he felt that his mobile phone was slow to respond, so he picked it up and threw it on the ground. In the past few years, I have broken several mobile phones. " In order to prevent his son from surfing the Internet in Internet cafes, Li Dong bought a computer for Xiaowu to play at home. However, the computer was damaged by Xiaowu less than a year after it was bought. Xiaowu’s uncle was going to buy him another one, but Li Dong refused.

  Hanging out with unemployed young people was arrested for stealing.

  Li Dong believes that his son’s troubles have long been buried in his wandering life.

  In Li Dong’s view, he and his son have lived in this remote ravine since they were born. He said that he had always known that his son had been mixed with some unemployed young people in society since he entered junior high school. A neighbor often sees Xiaowu and a group of young people wandering around the square and teahouse in the county. What impressed Li Yunshu the most was that she went to school in the afternoon to send a schoolbag to her grandson. The students had already entered the school gate, and there were two young people with yellow hair at the school gate. "What’s the use of studying? Now I can earn 1800 a month by working." She didn’t expect that Xiaowu, who arrived late, went to the front of two young people and talked for a few words, then left together. She gave a cry and Xiaowu started to run.

  Last year, Xiaowu, who had just entered junior high school, began to steal. He is with his companions. When he runs out of money, he tries to steal. He likes to steal cash and mobile phones. First, it is easy to steal. Second, mobile phones sell well. Li Dong said that once, Xiaowu was caught by the police and brought back for investigation. Wherever he went, it was like parading in the street.

  After setting fire to the female teacher, Xiaowu wrote in a fact sheet that the other party asked him to pay off the debts that everyone usually owed in the restaurant. Because he had no money, the other party asked him to rob him. Except for two of his friends who were apprentices in barbershops, all of them had no proper jobs and lived on credit and theft in the county town.

  After the incident, I left home and wanted to go out to work with my companions.

  Since junior high school, Xiaowu likes to drink beer in a bar in the county with some young people four or five years older than him. The excitement brought by alcohol made him experience the joy of adult life, and it was from this time that he began to understand the outside world.

  Last year, Xiaowu stole several thousand yuan from his grandmother and took a bus with several companions to Longquan, Chengdu, in order to "go to work". As a result, after spending all their money in Chengdu Zoo and Happy Valley, the group took the shuttle bus back to their hometown. In his view, I really want to go to Chengdu to work, but I didn’t find a suitable job. I wanted to "work early to earn money and stop being wronged."

  One afternoon after the incident, Xiaowu left home and trotted along the hillside, trying to find a companion to work in Chengdu and escape from the place where he made a mistake. On the same day, Li Dong arrested him. After that, whenever Li Dong went out or cooked in the kitchen, he chained his son in the house.

  Now, Xiaowu’s family has given up watching TV for entertainment, but only transferred to CCTV Channel 12 every night to let Xiaowu "watch legal programs and study law."

  On the evening of August 13, a suspect in a detention center was broadcast on TV. Xiaowu watched it for a while, looked away from the TV screen and was silent for a long time.

  Dialogue teenager

  When I saw Mr. Yang in the ward, he left an apology letter and never spoke.

  "It’s no use saying sorry when you’re scared."

  "I still want to come." Although he went to the hospital to visit Teacher Yang Dongling and was accused and taught by his relatives, Xiaowu told the Chengdu Business Daily reporter afterwards. On the way home, Xiaowu had a simple exchange with Chengdu Business Daily reporter.

  Chengdu Business Daily: Are you worried that visiting Teacher Yang in the hospital will affect her and her family’s mood?

  Xiaowu: (Nodding)

  Chengdu Business Daily: Why did you promise to come? Do you regret it?

  Xiaowu: No, I just want to have a look at Mr. Yang’s injury and know that I have made a big mistake.

  Chengdu Business Daily: Aren’t you afraid that they will beat and scold you?

  Xiaowu: (silent for a moment) When I saw the fire burning that night, I didn’t want to live.

  Chengdu Business Daily: What are you afraid of?

  Xiaowu: At that time, I knew something was wrong. When I saw Teacher Yang rolling on the ground, I was afraid to go home. Later, relatives came to my house every day to scold me, saying that many people on the Internet said they would shoot me and put me in prison.

  Chengdu Business Daily: You never spoke in the ward. What was the reason?

  Xiaowu: I’m scared. I feel sorry is useless.

  Chengdu Business Daily: How do you feel after seeing Teacher Yang?

  Xiaowu: I have a bad fever. After seeing Teacher Yang personally, I feel that I can feel better for a few days.

  Chengdu Business Daily: What do you want to say to Teacher Yang now?

  Xiaowu: Sorry, I hope she will recover soon. I wrote a letter to her, hoping that she would read it.

  (Father and son are pseudonyms in the text)

  New/Smell/Return/Release

  Teenage gasoline burns female teachers.

  Grab his Apple phone.

  At 9: 00 pm on June 13th, in a residential courtyard in Jinchuan County, a 13-year-old boy Xiaowu (a pseudonym) threw a bottle of gasoline at Yang Dongling, a 23-year-old female teacher on her way home, and then took out a lighter. The fire instantly wrapped Yang Dongling. In pain and cry for help, Yang Dongling fainted at the scene, Xiaowu took the opportunity to grab her Apple mobile phone, and the residents of the community then dialed 120… …

  According to the doctor of the provincial hospital, Yang Dongling’s burn reached the third degree standard and was diagnosed as extremely severe burn. At present, she has completed some skin grafting operations, and the wounds on her face and head have gradually healed. However, the deep burns on her chest, back, thighs and neck can only be recovered after continuous removal of dead meat and skin grafting, and most of her fingers may be amputated due to necrosis.

  Xiaowu is a junior one student in a local middle school. He said that he thought of robbery because his playmate asked him to give some money. Two days after the incident, Jinchuan county police blocked Xiaowu. Because the 13-year-old boy did not reach the age of criminal responsibility, Xiaowu was brought home by his father the next day. At present, Xiaowu’s father has paid Yang Dongling more than 80,000 yuan for treatment. Xiaowu’s father said that his son Xiaowu followed him after he divorced his wife five years ago. After the incident, the father and son were basically at home every day. "I stayed at home with him every day."

通过admin

Inheriting oriental aesthetics, Hua Xizi introduced intangible culture into fashion makeup.

The article was authorized to be transferred from WeChat official account: the forefront of entrepreneurship (ID: chuangyezuiqianxian) Author: Teacher Li.

In the past year or so, new domestic products and consumer goods have become a trend. In the category of make-up, a series of beauty brands focusing on Chinese style are constantly emerging. However, in the field of many brands with fierce competition, most domestic cosmetics brands with labeled products and lack of innovation are gradually eliminated, and brands with truly excellent product strength stand out.

In the consumer goods market, word of mouth means everything. At present, in the field of beauty cosmetics, Hua Xizi, with the brand concept of "Oriental make-up, keeping makeup with flowers", has quietly risen.

Behind Hua Xizi’s success is not only a strong product strength, but also its profound understanding of traditional culture explains the connotation of domestic beauty.

Endowing tradition with fashion and beauty, skillfully blending Miao culture.

In the impression of consumers in the past, makeup fashion is far from the elements of traditional culture, and it is difficult to effectively integrate their characteristics. How to combine traditional culture with modern fashion culture skillfully is a difficult problem faced by domestic cosmetics brands.

The answer to this problem can be interpreted in Hua Xizi’s brand. Hua Xizi brand was born on March 8, 2017. The word "flower" in Hua Xizi refers to "keeping makeup with flowers" and the word "Xizi" is taken from Su Dongpo’s poem "If you want to compare the West Lake to the West Lake, it is always appropriate to make light makeup and heavy makeup".

In the products launched by Hua Xizi, traditional culture is everywhere. Take Hua Xizi’s "Carved Lipstick" as an example. This lipstick is different from other lipstick products that only work hard on external packaging, and the micro-carving process is moved to lipstick paste. At present, this lipstick sells more than 100,000 pieces a month, and keeps Tmall’s high score of 4.9 points.

Huaxizi carved lipstick

The excellent market performance of this lipstick also proves that the combination of traditional culture and fashion is not a dead end, but requires ingenious creativity.

In Hua Xizi’s product lineup, carved lipstick is not a case. Since its establishment, Hua Xizi has launched dozens of makeup products that reproduce traditional oriental crafts. This time, Huaxizi, relying on its unique creativity, launched a series of products with Miao’s intangible culture.

It is understood that the Miao Impression Gaoding series is inspired by the Miao Yin craft of a few famous Miao people. Miao silver ornaments have long been important first ornaments and wedding supplies in Miao areas. For the Miao people, Miao Yin is a "fashion" element preserved in the long history, with unique oriental beauty.

Hua Xizi joins hands with fashion anchor Li Jiaqi to explore Miao Yin culture.

However, the Miao silver jewelry handicraft, which belongs to the intangible culture, is on the verge of disappearing, and its unique oriental charm is gradually forgotten.

Out of the sense of mission for the inheritance of traditional culture and the insistence on "Oriental beauty", Hua Xizi went deep into Miao village to explore the art of Miao silver ornaments, took Miao elements as design inspiration, and combined Miao Yin skills with modern technology to create a series of Miao impression advanced customization products.

In the final series of Miao impression products, this unique oriental beauty also appears with a new look. In the series of Miao impression products, Hua Xizi combined the engraving technology with the oriental micro-carving technology to reproduce the Miao silver-making technology on the products. In addition, Hua Xizi also carved the ancient and mysterious totem "Mother Butterfly" and flowers and plants into the products.

Huaxizi Miao Impression Gaoding Series Gift Box

When consumers use Miao Impression series products, their unique totem labels and cultural connotations will also make consumers look brand-new.

The "Miao Impression" high-definition gift box takes the shape of oriental makeup and blends into the Miao customs. It is inspired by the Miao girl skirt, decorated with Miao Yin pendant, batik and Miao Xiu, and made of high-quality leather. The high-definition version of air honey powder "Miao Impression" adopts a brand-new private model design and takes the shape of lotus leaf condensation to interpret the charm of Miao silver ornaments.

Carving of Honey Powder Cake in Miao Impression Series

However, it is not easy to rejuvenate traditional culture in the field of beauty cosmetics. It is reported that Hua Xizi has experienced many twists and turns in the process of developing Miao impression series products. Its appearance lasted for two years. After countless formula adjustments, and thousands of evaluations such as internal testing, external testing, external testing by experience officials and evaluation by makeup college, the product was finally listed.

At the moment when intangible cultural heritage skills are facing the challenge of inheritance, it is very smart to choose to tap intangible cultural heritage to create products. While spreading the intangible culture, the traditional culture also endows Huaxizi products and brand culture with deeper connotations. Through the combination with traditional culture, Hua Xizi has an unexpected advantage in product creativity. This is undoubtedly attractive to young consumers who pursue individuality.

In the process of endowing tradition with fashion, the brand symbol of Hua Xizi’s "Oriental Aesthetics" is deeply rooted in people’s hearts.

Only by understanding "Oriental Beauty" and polishing products can we make domestic products well.

The combination of traditional cultural elements is not unique to Hua Xizi, but the abuse of traditional cultural elements and lack of awe of traditional culture have made many domestic beauty brands mediocre.

In the current domestic beauty field, the phenomenon of product design homogenization and concept labeling is still common. After the novelty of the concept of domestic products disappears, consumers’ expectations for domestic beauty products are rising day by day. How to make consumers accept domestic beauty products is an unavoidable problem for domestic beauty products. Promoting Oriental Beauty is the responsibility of any domestic brand.

However, this problem is not unsolvable. When interpreting traditional culture, Hua Xizi also focuses on excavating the "oriental beauty" in traditional elements, and integrates the "oriental beauty" into the product design process with unique insights.

Take air honey powder, one of Hua Xizi’s explosive products, as an example. This product follows the peach blossom red skin cream, which was specially developed by Princess Taiping in the Tang Dynasty. While following the ancient method, Huaxizi relies on advanced grinding technology to refine the particles of honey powder to three times that of ordinary cosmetics. This process not only inherits the traditional beauty formula, but also uses advanced production technology to rejuvenate the ancient formula.

Oriental cultural products represented by Miao Impression Haute Couture Series are not Hua Xizi’s first attempt. As an oriental makeup brand born in 2017, Hua Xizi has launched a series of innovative products with the mission of inheriting oriental culture and recreating traditional oriental crafts. These products are on a par with international brands, but also stand out from the crowd with unique cultural concepts.

Having a good idea is enough to create an explosive product, but this is not the whole pursuit of Hua Xizi.

In the increasingly competitive beauty field, the good-looking products cannot support the long-term survival of a brand. On the basis of maintaining creativity, Hua Xizi has also made a lot of efforts in product quality. In the process of product making, Hua Xizi insists on the spirit of craftsman, polishes products over and over again, completes every detail, and even pays ten times and one hundred times of energy to develop a product.

For example, for an oil control effect, the product manager needs to find dozens of different oil control ingredients, and test each different ingredient one by one internally, and finally find the ingredient that takes into account the oil control ability and does not dry, so that the product can achieve high-quality efficacy and comfortable skin feeling.

With a sense of responsibility for the inheritance of traditional culture, a unique understanding of traditional cultural elements and high requirements for product quality, Hua Xizi can stand out among a number of domestic beauty brands. The hot performance of Huaxizi products in domestic and overseas markets is enough to show that Huaxizi has gradually become a beauty brand that cannot be ignored and a representative of domestic beauty.

Brand internal and external repair, Hua Xizi goes abroad.

Over the years, the right to speak in the field of beauty has been in the hands of international brands, but the situation is changing.

With the growth of young people’s voices in the post-90s and post-00s, consumers’ pursuit of aesthetics and culture is gradually diversified, and mainstream western aesthetics is no longer all-inclusive. In the process of continuous restoration of national self-confidence and cultural self-confidence, consumers’ desire for local culture is stronger than before. In this context, domestic brands that can resonate with consumers’ national feelings and maintain a good reputation gradually rise.

Relying on the brand concept of "Oriental make-up, make-up with flowers", Hua Xizi walked out of a unique route belonging to domestic make-up.

Looking at Hua Xizi’s journey to fame, it is not difficult to find that its marketing path is the young female group with personalized pursuit in the Z generation, which is inherited from the ancient method of "keeping beauty with flowers" in China traditional culture, carving the dual charm of fashion attributes, cultural connotation and exquisite products with oriental charm, and realizing the capture of more meta-audiences.

Hua Xizi’s firm commitment to products has also been recognized by young domestic consumers. In the dissemination of products and brands, Hua Xizi also conveyed his own experience and brand persistence to consumers, and explained to consumers what domestic cosmetics should look like with a unique product understanding.

While conquering domestic consumers, Hua Xizi also went abroad. Previously, in 2019, Hua Xizi’s West Lake gift box series products had caused a heated discussion on Twitter in Japan. The packaging and texture of Hua Xizi made international friends feel the charm of domestic beauty cosmetics and the unique connotation of Chinese culture. Some Japanese netizens even said that they would like to go to China once to buy Hua Xizi.

Hua Xi zi Xi Hu yin Ji gift box

Hua Xizi sparked heated discussion on Twitter in Japan.

Hua Xizi’s popularity overseas proves a way for domestic brands to rise-brands with local characteristics and profound cultural connotations can help promote national culture and contribute to cultural self-confidence. The excellent performance of Hua Xizi in the domestic market also proves the correctness of Hua Xizi’s brand line of "giving tradition to fashion".

In the era of content marketing, Hua Xizi explored a new way for domestic beauty cosmetics through careful interpretation of consumer demand, re-innovation of traditional culture and persistence in quality. All these persistence and efforts also reflect the brand vision of Huaxizi brand "promoting the beauty of the East and casting a century-old national makeup".

Special statement: this article is authorized by the cooperative media to reprint the DoNews column, and the copyright of the article belongs to the original author and original source. The article is the author’s personal opinion and does not represent the position of DoNews column. Please contact the original author and original source for authorization. (Please contact idonews@donews.com if you have any questions.)

通过admin

Huawei P70 appearance exposure triangle module adds a new certificate Art irregular shape.

Earlier, it was reported that Huawei’s P70 series 5G image flagship was tentatively released in late March, which is expected to bring Huawei P70, P70 Pro and P70 Art three new machines. Now there is more news about the appearance.

As can be seen from the above figure, the latest news shows that Huawei P70 series is the same as the earlier rumors. It is expected that the P70 and P70 Pro rear modules will adopt triangular Deco (see the middle model with the picture above), while the P70 Art will undergo some changes on the basis of triangular Deco, which is more bold and irregular.

Above is the Huawei P70 third-party mobile phone case exposed by @ Digital Chat Station. ?

What do you think if Huawei P70 series finally looks like this?

Historical information

通过admin

BYD Qin EV with a cruising range of 450 kilometers has now arrived at the store.

  [car home Information] Recently, we photographed the real car of (|)EV travel standard model at a dealer. The new car has been slightly upgraded in the interior design, and its cruising range has increased to 450 kilometers.

BYD Qin New Energy 2021 Travel Standard Edition

BYD Qin New Energy 2021 Travel Standard Edition

BYD Qin New Energy 2021 Travel Standard Edition

BYD Qin New Energy 2021 Travel Standard Edition

BYD Qin New Energy 2021 Travel Standard Edition

BYD Qin New Energy 2021 Travel Standard Edition

  In terms of appearance, the new car adopts the closed grille of BYD’s new energy model, and the interior is equipped with a dot-array middle net design. The headlight groups on both sides are integrated with the front grille, and the front enclosure is also equipped with a penetrating ventilation opening.

BYD Qin New Energy 2021 Travel Standard Edition

BYD Qin New Energy 2021 Travel Standard Edition

BYD Qin New Energy 2021 Travel Standard Edition

BYD Qin New Energy 2021 Travel Standard Edition

  On the side of the car body, the overall shape of the new car has not changed, and it is still a relatively flat design. The waistline runs through the car body to the tail, and a 16-inch double five-spoke rim shape is used.

BYD Qin New Energy 2021 Travel Standard Edition

BYD Qin New Energy 2021 Travel Standard Edition

BYD Qin New Energy 2021 Travel Standard Edition

BYD Qin New Energy 2021 Travel Standard Edition

  At the rear of the car, the taillights on both sides of the new car adopt a long strip design and are connected by a penetrating chrome decoration, which improves the overall visual width. In addition, the license plate frame with the concave design at the back also enhances the layering of the rear.

BYD Qin New Energy 2021 Travel Standard Edition

BYD Qin New Energy 2021 Travel Standard Edition

BYD Qin New Energy 2021 Travel Standard Edition

BYD Qin New Energy 2021 Travel Standard Edition

BYD Qin New Energy 2021 Travel Standard Edition

  In the interior part, compared with the current model, the new car has some changes. Although the traditional pointer instrument panel and three-spoke multi-function steering wheel are still used, a larger central control multimedia display screen is replaced, and a newly designed knob-type electronic gear shifting mechanism is also adopted below to enhance the sense of science and technology inside the whole car.

BYD Qin New Energy 2021 Travel Standard Edition

BYD Qin New Energy 2021 Travel Standard Edition

  In terms of power, the new car still uses a 136-horsepower motor with a maximum torque of 180 Nm, and the battery pack uses a 53.1kWh ternary lithium battery. However, after the overall system is optimized, the cruising range is increased to 450 kilometers. (Text/car home graduated)

通过admin

Searching for "banks" is easy to be loaned by online loans? Internet finance companies deliberately rub brands.

  Some experts pointed out that there are many advertisements of Internet finance companies when searching for banks such as official website and official website. A more important reason is that Internet finance companies deliberately scratch the ball and rub brands. "Because these flows were originally intended to search for standardized institutions such as banks and financial management official website, they were searched by the search engine ‘ Drainage ’ To these internet finance companies, and such customers are more targeted. At the same time, this operation has a strong concealment, that is, borrowing the authority and authenticity of banks and financial management official website is far better than advertising in other channels. "

  Mr. Li recently entered "Bank of Communications" on the mobile phone 360 search, only to find that the top few advertisements were not official website, but some P2P companies, financial companies and credit card intermediaries, and the fourth one was official website, the Bank of Communications. While searching for "Bank of Communications" on the computer, the P2P company disappeared, but official website, the Bank of Communications, also hid behind his own credit card advertisement.

  The Beijing Youth Daily reporter found that when searching for keywords of financial management types such as Bank official website, "China Wealth Management Network" under the China Banking Regulatory Commission, and "rate of return" and "fund" on some search websites, most of the top rankings are advertisements of some online loan companies or stock recommendation websites; In sogou search’s top results, even irregular gambling websites appeared. More interestingly, the mobile phone search results are inconsistent with the computer search results, and there are more advertising components in the mobile phone search results.

  experiment

  Searching for "bank" will advertise first and then go out of official website.

  Taking four major banks and seven major commercial banks as examples, the reporter of Beiqing Daily found that when searching for "Bank of Communications" with 360 on the computer web page, the first two channels that appeared were Bank of Communications credit card application channels, and the first one was also marked with "official website". Click to enter the "official website", that is, enter the credit card homepage of Bank of Communications, and users can apply for a credit card online. However, the home page of Bank of Communications in official website cannot be accessed from the home page of the credit card. In the lower right corner of these two search results, they are marked with "advertising" in small gray letters.

  The third search result is "About Bank of Communications, I recommend more high-quality results for you", and there is a green word "recommendation" on the left; Click to enter, and you will enter another "360-Point Eye" website similar to search. All the results displayed in this page are advertisements, ranging from wealth management websites to P2P companies, from small loan companies to the credit card homepage of Bank of Communications, totaling more than ten advertisements. According to the query, "360 finishing touch" is an integrated marketing platform for advertising display of 360. official website shows that its search and promotion is a marketing product based on 360 search platform, which matches the search words of netizens and locates the target users through 360 unique matching technology, so as to accurately display the promotion information of enterprises. The reporter of Beiqing Daily found that searching for "Bank of Communications" and "China Merchants Bank" in 360 will display "360 finishing touches" marketing products in the top results; Other banks will not have relevant results.

  Searching for CITIC Bank and Bank of Communications in Baidu, the first two are also the official credit card application websites of the bank, and the third one is the bank official website; Other banks will directly show the bank official website in the first article.

  In the experiment, the reporter of Beiqing Daily found that there were no similar advertisements in the four major banks such as China Industrial and Commercial Bank, China Construction Bank, China Bank and China Agricultural Bank. Baidu Search, 360 Search, sogou search, Bing, etc. will directly display the bank official website in the first result.

  press sb for an interview

  Using keywords such as "financial management" is also an advertisement.

  In addition to bank official website, typing keywords such as "China Wealth Management Network", "Monetary Fund", "Rate of Return" and "Wealth Management" on the search website will also lead to advertising results recommended by many online loan companies and stocks, while the real official website is ranked behind. If you search for "money fund" on sogou search, the first five items that appear are advertisements of online loan companies; Search "China Wealth Management Network" on 360 search, and the top five are advertisements of online loan companies. Although these websites are marked with the word "advertisement" in small print in the lower right corner, it is still misleading to write the word "official website" in big print on some advertisements. In fact, China Wealth Management Network is a national banking wealth management product information disclosure website agreed by China Banking Regulatory Commission, not a website of online loan companies.

  Searching for "rate of return" on Bing, the first three items are all marked as advertisements, including the results of "official compass indicator software download", "rate of return today’s stock review" and "stock analysis of deposit reserve ratio", all of which are stock recommendation websites.

  find

  Searching for "funds" jumps out of illegal gambling websites.

  The reporter of Beiqing Daily also found that some search websites searched for investment-related words, and even the gambling websites were hidden in the top advertisements. For example, if you search for "fund" on sogou search, there are two advertisements in the top ranking, which respectively read "2018 fund net value, if you understand it, you will earn it!" And "Top Ten Investment Networks in 2018, Low Threshold, Investment Networks". Click the first item and jump to the website with the address of "26354.org.cn". The website appears in the form of a blog, and the top is marked with "The website has been truly verified" in red font; Under an advertising article, the form of "micro-investment" is introduced, claiming that "the monthly income is 500,000", and the WeChat QR code and micro-signal are attached.

  The reporter of Beiqing Daily scanned the personal QR code of WeChat, and the lady named "Lan Lan" began to introduce the "method of making money" to the reporter of Beiqing Daily. She said: "We mainly make money by betting on lottery tickets. According to the plan software we provide, the winning rate can be as high as 70-80%." Subsequently, "Lan Lan" guided the reporters of Beiqing Daily to register on a gambling website step by step, and pulled the reporters of Beiqing Daily into an exchange group called "Net Earning 678 Exchange Group". When "Lanlan" urged the recharge, the reporter of Beiqing Daily expressed doubts about its regularity and authenticity; The other party claimed that the lottery they operated was the official "PK10" of Beijing Welfare Lottery, and it was a regular lottery.

  However, the reporter of Beiqing Daily then called Beijing Welfare Lottery Center, and the customer service staff said, "It’s fake. At present, you can’t buy lottery online, and PK10 can only buy lottery in the betting site."

  pay close attention

  Mobile phones search for more advertisements than computers.

  Interestingly, the results of searching by mobile phone are quite different from those of searching by computer. In the 360 mobile phone search, search for "Bank of Communications", and the first place in the results is an advertisement of a P2P company, "official website, the traffic credit card center, can apply for free and quickly, and can lend money as quickly as 30 minutes … …” Article 2 is an advertisement on the front page of Bank of Communications’ credit card, article 3 is an advertisement of another Internet finance company, and article 4 is official website of Bank of Communications.

  With sogou search Minsheng Bank, the first item on the computer side is "China Minsheng Bank official website"; On the mobile phone side, the first article is the Sogou Encyclopedia of Minsheng Bank, and the following 50 results do not show official website of Minsheng Bank. The only contents related to official website are "points center" and "credit card center", and the rest of the results include the download of Minsheng Bank APP, related news, sogou’s question, stock market and so on.

  At present, the search software has more advertisements on the mobile phone. If you search for "Bank of Communications" in Baidu, all the contents of the homepage are related to Bank of Communications, and the first two advertisements are also from the Bank of Communications Credit Card Center; When searching for "Bank of Communications" on mobile phone Baidu, the first item shows the Bank of Communications credit card, and the second result is "other businesses related to this industry", which includes advertisements of other Internet finance companies.

  However, the search results on the mobile phone are more accurate than those on the computer. Several major search websites include the map function in the first few search results. The reporter of Beiqing Daily used Bing computer to search for "China Construction Bank" in Beijing, and the results were all the outlet addresses of China Construction Bank in Changchun City, Jilin Province; On the mobile phone side, you can accurately locate the outlets of China Construction Bank in Beijing. This is because the built-in GPS of the mobile phone is more accurate than the IP address of the computer.

  analyse

  Internet finance companies deliberately "rub brands"

  According to insiders, the reason why advertisements will appear when searching for some keywords such as banks is that the search website has opened these keywords as advertisements. When users search for these keywords such as "XX Bank", the corresponding advertisements will be displayed; If the keyword is purchased by multiple advertisers, it will be displayed according to the principle of bidding ranking. Every time a user clicks on a display advertisement on a search website, the advertiser needs to pay the corresponding fee to the search website according to the bid.

  Pan Helin, a postdoctoral fellow in applied economics at the Chinese Academy of Fiscal Science, told the reporter of Beiqing Daily that many advertisements of Internet finance companies will appear on search websites, such as official website, official website, etc. Apart from the reasons that these Internet finance companies rely on the drainage of search websites and have few channels to obtain customers, a more important reason is that Internet finance companies deliberately scratch the ball and rub brands. "Because these flows were originally intended to search for formal institutions such as banks and wealth management official website, they were searched by the search engine ‘ Drainage ’ To these internet finance companies, and such customers are more targeted. At the same time, this operation has a strong concealment, that is, borrowing the authority and authenticity of banks and financial management official website is far better than advertising in other channels. "

  Regarding whether the results returned by the mobile phone search are consistent with those returned by the computer, Internet analyst Zhang Jiangjian told the reporter of Beiqing Daily that it mainly depends on whether the search engine has different algorithms for different terminal devices. If the returned search results are basically the same, there are more advertisements in the mobile phone search results, which means that the search engine service providers have made more keyword advertisements for mobile search, which will greatly reduce the user experience and increase the difficulty for users to find information.

  Text/reporter Wen Wei

通过admin

Create a car, a car, a whole ecological millet, and complete the package with OS.

  [car home Information] Recently, we learned from the official that Xiaomi’s brand-new operating system was officially named Xiaomi surging OS, and the English name was Xiaomi HyperOS. The official version has been packaged! Xiaomi 14 series is the first mobile phone equipped with a new system. It is expected that Xiaomi will also be equipped with this system, and Xiaomi 澎湃 OS will gradually replace MIUI. According to previous news, Xiaomi 14 will be officially released at the end of October, and Xiaomi Auto is also expected to make its debut at the press conference.

Home of the car

Home of the car

  On August 16th, 2010, Xiaomi’s first product, MIUI, was officially born. In 2014, the IoT business began to take shape and began exploratory development and verification. In 2017, the new system research and development work was officially started, and a set of integrated system framework was created to support the whole ecological equipment and applications. On October 17, 2023, Xiaomi 澎湃 OS was officially born. Based on the deep evolution of Android and the integration of self-developed Vela systems, it completely rewrote the underlying architecture and made a public base for the future tens of billions of devices and tens of billions of connections.

Home of the car

Home of the car

Home of the car

"Previously exposed Xiaomi car spy photos"

  In addition, the first Xiaomi car is expected to be released in 2024, with an estimated shipment of 50,000-60,000 units. The key selling points are autonomous driving, software ecology, 800V fast charging and power configuration, and the estimated price is less than 300,000 RMB. If the price is close to or even 250 thousand, there should be room for improvement in the shipment. Xiaomi Auto will use a high-speed chipset, probably Qualcomm Snapdragon 8295. According to some previous information, pure electric vehicles will adopt 800V platform, equipped with 101kWh ternary lithium battery, and the battery life may exceed 700km. The new car will also be equipped with laser radar to support high-order automatic driving assistance. (Compile/car home Guo Chen)