On February 19, Gan Jiayue, CEO of Geely Automobile Group, said that Geely brand will launch three new energy products this year, and Geely Galaxy will firmly create high-value new energy intelligent boutique vehicles in the price range of 10-200,000 yuan for users. In the Spring Festival message on the first day of construction, Gan Jiayue also emphasized that 2024 will be the most "volume" year, whether it is volume price, volume service or volume traffic, Geely will firmly "build everyone’s intelligent boutique car" concept, and continue to create high-value new energy products for users.
Safety and quality are the base colors of Geely Galaxy
On January 5 this year, Geely Galaxy launched the mainstream pure electric flagship Galaxy E8, announcing that Geely New Energy has fully entered the "Galaxy Age". In the past January, Geely Galaxy series sales reached 19,000 units, an increase of more than 59% month-on-month.
As the main force of Geely brand to accelerate new energy in an all-round way, Geely Galaxy has been adhering to the mission of "only high-value new energy vehicles" since its release on February 23, 2023. In less than a year, from a new generation of Raytheon electric hybrid, Aegis battery safety and other forward-looking technologies to Galaxy L7, Galaxy L6 and Galaxy E8 three new products have been closely updated, forming a product layout of pure electric + electric hybrid, car + SUV in the mainstream new energy market; from 8 months of cumulative sales breaking through the 100,000 mark, the average price of bicycles has also exceeded 160,000 yuan, to more than 650 new Galaxy stores have been built, "Galaxy Speed" has been continuously refreshed, helping Geely brand value continue to leap. Behind the rapid growth in sales is Geely Galaxy’s pursuit of high value, while safety and quality are Geely Galaxy’s high-value base colors.
For example, in terms of safety, Geely is not only improving its own safety standards, but also creating a series of new standards for the industry. The Aegis battery safety system equipped with the Galaxy series is not only much higher than the industry standard in needling, fire, corrosion immersion, drop and other tests, but also in terms of vehicle safety protection, especially the front and side column collision test, it is also the most difficult and highest standard in the world.
Last year, the Galaxy L7 broke the record for the highest speed of mainstream electric hybrid SUVs and cars at a top speed of 241km/h, and the Galaxy L6 broke the record for the highest speed of mainstream electric hybrid SUVs and cars respectively! This also reflects the huge quality gap between "other electric mixers" and Galaxy electric mixers in terms of body, chassis, safety and other aspects.
The popularity of intelligent technology and high-end three-electric technology is the "driving force" for Geely Galaxy to maintain high value
The Galaxy E8, which went on sale this year, not only brings users the largest and clearest 45-inch 8K screen, but also takes the lead in featuring the industry-leading 8295 chip, a handcar-integrated operating system, and more forward-looking AI intelligent applications.
At the same time, with the successful launch of Geely’s 11-star low-orbit satellite into orbit on February 3, Geely Galaxy was successfully launched, and Geely’s "heaven and earth integration" satellite communication technology will soon be applied to the Galaxy series products for the first time.
In addition, the new generation of CTB platform, as well as a complete set of high-end three-power technologies such as "11-in-1 intelligent electric drive, self-developed new formula battery, wireless BMS" brought by this platform, will also be popularized in mainstream new energy products.
In 2024, Geely Galaxy will focus on the mainstream market of "hybrid + pure electricity" and will launch three new new energy products one after another, all based on a new architecture, innovative design language development, and the application of self-developed new energy intelligent technology.
Gan Jiayue said that Geely will firmly implement the "Two Blue Geely Action Plans", firmly promote the implementation of the results of the "Smart Geely 2025" strategy, firmly practice the concept of "building smart boutique cars for everyone", firmly become a long-term advocate, and firmly build high-value cars for users. (Source: Geely Galaxy)
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