At the recently opened 2024 Beijing Auto Show, the new Toyota made a public debut. The car offers two models for consumers to choose from, with a guide price of 299,000-349,000 yuan. As a sedan version of the 16th generation Toyota Crown family, the new Toyota Crown was introduced to the Chinese market in the form of imports. The body size reaches the level of medium and large cars, and the power is equipped with a 2.5-liter gasoline-electric hybrid system.
From the point of view of the product itself, the new Toyota Crown is equipped with a large-size straight waterfall style air intake grille on the front face, and the internal decorative strip adopts a blackened design. On this basis, the new Toyota Crown is equipped with the popular through-type headlight group, in which the light cavities on the left and right sides are integrated with "four-eye" light sources, which make the vehicle release a sharp look.
The new Toyota Crown features a slip-back roof design that gives a coupe feel. In addition, the new Toyota Crown supports turbo-adapted 20-inch rims and 245/45 R20 tires, and comes with regular-style door handles for ease of use.
In the rear part of the car, the new Toyota Crown is equipped with a through-style rear taillight. The design of the light source in the lamp cavity is quite simple, and it is "one" when lit. In addition, the new Toyota Crown does not use a crown badge on the rear, but the huge "CROWN" English logo can also highlight the identity information well. In terms of body size, the length, width and height of the new Toyota Crown are 5030/1890/1480mm respectively, and the wheelbase is 3000mm.
In terms of interior, the new Toyota Crown adopts the latest design concept of Toyota, in which the central control screen and the LCD dashboard frame are integrated to create a visual effect of dual screens. In addition, the car is equipped with a round three-frame leather steering wheel with the crown logo, and the interior is covered with many leather and wood materials to create an elegant and luxurious cockpit atmosphere.
As the entry-level version of the new Toyota Crown, the Exclusive Edition comes standard with 19-inch rims, 12.3-inch TFT LCD instrument panel, synthetic leather seats, front/rear seat heating, 4-way electric adjustment of the passenger seat, inductive electric tailgate, three-zone independent air conditioning, 14-speaker JBL audio, HUD color head-up display, Toyota Pilot intelligent driver assistance system and other functional configurations.
The guide price of the Supreme Edition is 50,000 yuan higher than that of the Enjoy Edition, mainly adding 20-inch rims, steering wheel heating, leather seats, rear left and right seat massage functions, 8-way electric adjustment of the passenger seat, digital key, remote control parking, Advanced Park intelligent parking system, etc.
In terms of power, the new Toyota Crown takes the form of a gasoline-electric hybrid system composed of a 2.5-liter naturally aspirated engine and a motor. The maximum engine power is 136 kW and the peak torque is 225 Nm; the maximum motor power is 131 kW and the peak torque is 300 Nm. The official nominal fuel consumption per 100 kilometers is 6.21 liters.
As a medium and large car under Toyota, Toyota Crown once had a pivotal position in the domestic high-end car field, and the new Toyota Crown can be said to be the "orthodox" in the 16th generation of Toyota Crown family. But it cannot be ignored that the competition in the domestic medium and large car field is quite fierce, in addition to the old players such as,, and other new energy products. As for whether the new Toyota Crown can occupy a place in the market with its own product strength and the feelings and reputation accumulated by the previous generation models, let us wait and see.
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